HEALTH AND WELLBEING
Demand soars for Affordable Health & Wellbeing Solutions One of the key outcomes from the Covid-19 pandemic is how it has made businesses focus more on how they support the health of their workforce and pushing wellbeing up the boardroom agenda. This is backed up by a recent study of 2,000 employees which found that 51.1% of the UK’s SME workers want their company to offer benefits that help manage their health and wellbeing in 2021*. It also mirrors the experience of Liverpool based health insurer Medicash.
digital healthcare solutions. This includes providing access to a Virtual GP service on all policies, its new mProve YOURSELF app and SkinVision – a skin cancer screening app that allows users to assess their skin spots and moles for the early signs of skin cancer via their smartphone.
Despite the pandemic, 2020 was a recordbreaking year for new sales at Medicash with over 97,000 new policies sold, a 7% increase compared to the previous record, and a 14% increase in new sales value. And, with a strong first half of 2021, Medicash now covers over 320,000 policyholders across the UK. 70% of all new business in 2020 came from companies who previously had no health cash plan in place.
Medicash’s new mProve YOURSELF app contains a wide range of wellbeing tools and advice to help users improve their body and mind. This includes access to a 30-day beginners guide to a mindful life course; a range of guided meditations and breathing exercises; over 100 yoga, fitness and resistance training videos; and a wide range of mental wellbeing courses. This has been particularly relevant at a time where many have been struggling with their mental health due to the effects of the pandemic.
One of the reasons for Medicash’s success is from understanding the changing demands of its policyholders and expanding its products to include a range of new
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significant growth. In 2020 there were an additional 80,000 app registrations and over 250,000 claims were submitted via the app – this represents over 70% of all claims made in the year. In addition, 46,000 policyholders chose to update their details via the app, whilst 7,500 children were added to their parent’s policy free of charge. Paul Gambon, Sales & Marketing Director at Medicash said: “Health cash plans have evolved to cover so much more than just your everyday healthcare expenses, such as going to the dentist, optician or physiotherapist. They now provide the ideal whole of workforce health and wellbeing solution for many employers, as they are affordable, easy to implement and help to look after an employee’s physical and mental health. “The expansion into new digital healthcare solutions not only widens the range of cover provided, but also improves the ease of access to these services for users, meaning that more people than ever before have the tools to look after their own health.” Source: * Drewberry’s 2021 Employee Benefits and Workplace Satisfaction Survey
All of Medicash’s health benefits are easily accessible via its app which has also seen
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