MEDIA KIT 2022
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Forbes
Media Kit 2022
BFC Media
Th e M e d i a & D i g i t a l Co m p a ny
BFC MEDIA THE PUBLISHING GROUP LEADER IN INFORMATION ON PERSONAL BUSINESS AND FINANCIAL PRODUCTS. AND FINANCIAL PRODUCTS. DENIS MASETTI Editore | BFC Media
bfcmedia.com
BFC Media is the publishing house founded in 1995 on the initiative of Denis Masetti, currently chairman, and has been listed on the Euronext Growth Milan market of Borsa Italiana (formerly AIM) since 11 December 2015. It publishes the magazines Bluerating, Private, Asset Class, Forbes, Bike, Il Trottatore, Equos, Robb Report and Cosmo. It also controls ITE through which it organises ITForum, the main Italian event dedicated to the world of trading and investment. BFC Media manages three television channels, BFC TV, the 100% Business News channel, Bike Channel dedicated to the world of two wheels and Smart Mobility and Equos TV aimed at fans of the world of horse racing. forbes.it
FORBES
Forbes
BRAND FOR COMMUNITY EVENTS / NEWSLETTER / WEB/ SOCIAL / PODCAST / TV
Media Kit 2022
EVENTS MAGAZINE DIGITAL TV
The largest and most prestigious cross-media communication system to learn about the stories, projects and visions of the successful men and women who are changing the world. We celebrate those who have the courage to break new ground, those who invest in the future and innovation, and those who have succeeded in establishing themselves as opinion leaders.
T HE MISSI ON
Forbes Italia is a publishing system that ranges from the magazine to the web, TV, podcasts and events, and has earned a leading position in the Italian publishing industry. The decision to create a cross-media communication system allows us to provide our readers with an up-todate window on the latest news in the world of economics and finance through our website, social channels and newsletters, a moment of in-depth analysis through the monthly magazine, and the opportunity to create personal and professional relationships thanks to an increasingly dense calendar of events, both physical and digital. All of this makes our project unique in the Italian communication scene and translates into important opportunities for contact with our commercial investors who can, through us, reach precise and qualified targets. bfcmedia.com
RANKINGS
Being on the Forbes list is an achievement for a few, a goal for many, a dream for all.
OPINION LEADERS OF TODAY AND LEADER OF TOMORROW
Rampant managers, established entrepreneurs, sports and entertainment stars, young talent. Forbes is a blaze of stars on a midsummer night. WE TELL TODAY WHAT WILL HAPPEN TOMORROW
The latest trend topics as told by our experts through interviews, focuses and much more. We want to tell you today what will happen tomorrow. Foresight is the hallmark of great inventors - we’ll take care of the legacy. forbes.it
Forbes
Media Kit 2022
MAGAZINE
WE TELL SUCCESS STORIES
Launched in October 2017 and directed by Alessandro Mauro Rossi, it tells the stories of the “movers and shakers” of our time and the ambassadors of Made in Italy around the world with a look at the already established stories, without forgetting the search for future successful builders.
D I FF USION 40.000 TOTAL COPIES 200.000 READERS 20.000 COPIES SOLD
TARGE T Forbes is the media for young people, women, professionals, entrepreneurs, startuppers, sportsmen and women, artists and people who work with their wits and talent, because it wants to be the medium for the protagonists of our time.
8.000 SUBSCRIPTIONS SOLD 2.000 COPIES EVENTS
65% MALE READERS
10.000 OPINION LEADER
35% FEMALE READERS
EDICOLE ITALIA
AEROPORTI
LIBRERIE
LISTA LEADER
EDICOLE ESTERO ABBONAMENTI
bfcmedia.com
STAZIONI FERROVIARIE VIP LOUNGE
22% EMERGENTS (20 - 30 YEARS) 49% AFFIRMED (31 - 45 YEARS) 29% PROTAGONISTS (46 - 65 YEARS)
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Forbes
Media Kit 2022
THE TARGET OF OUR READERS INTERESTS
66% MALE READERS
34% FEMALE READERS 22% EMERGING (20 - 30 YEARS OLD)
34%
84% CARS 22% 2 9%
49% ESTABLISHED (31 - 45 YEARS OLD)
25% CHIEF OFFICERS
68% FOOD & BEVERAGE 65% SPORT
76% SOSTENIBILITY
22%
5 3% 25%
53% TOP MANAGER
VISITS BY DEVICE
MAIN REGIONS 51.8% 25.9% 22.3%
bfcmedia.com
NORD ITALY
CENTER ITALY
SUD AND ISLAND ITALY
77% CLOTHING 75% TRAVEL
5 3%
29% PROTAGONISTS (46 - 65 YEARS OLD) 22% BUSINESSMEN
95% TECH
66%
SOURCES OF VISITS 16, 2%
30 ,3%
51 .8%
34,4%
2 5 .9% 35 ,4%
Tablet Mobile D esk top
49, 7% 30, 5%
Social Organic Search Direct Em ail Refer ral (Other)
2 2 .3%
forbes.it
Forbes
Media Kit 2022
SPECIAL ADVERTISING INSERTS
FULL PAGE 6.000 €
COSMETIC BAG/FLAT SPRAY APPLICATION 7.000 €
bfcmedia.com
TWO DOORS 12.000 €
INTERIOR SASH COVER 18.000 €
THREE-DOOR POCKET 16.000 €
EXTERNAL LEAF COVER 14.000 €
FOUR-PANE WINDOW 21.000 €
DETACHABLE INSERT WITH PERFORATED COVER 54.000 €
forbes.it
Forbes FULL PAGE
Format mm 203x267 Printed in 4/4 colours, glossy coated paper 200 g/m² PEFC, glossy acrylic varnish (bca and vta), paperback between signatures
TWO DOORS
Media Kit 2022
EXTERNAL LEAF COVER
Format mm 200+200+back+203x267 Printed in 4/4 colours, glossy coated paper 250 gsm PEFC, glossy UV varnish, creasing, removable glue point, folding and binding. Attention: the UV gloss varnish will fall on the “visible” flaps, i.e. on the first and last page.
Format mm 200+195x267 Printed in 4/4 colours, glossy coated paper 200 g/m² PEFC, glossy acrylic varnish (bca and vta), paperback between signatures
THREE-DOOR POCKET
Format mm 203+200+195x267 Printed in 4/4 colours, glossy coated paper, 200 gsm PEFC, glossy acrylic varnish (bca and vta), paperback between each mark.
FOUR-PANE WINDOW
Format mm 195+200+195x267 Printed in 4/4 colours, glossy coated paper, 200 gsm PEFC, glossy acrylic varnish (bca and vta), paperback between each mark.
COSMETIC BAG/FLAT SPRAY APPLICATION
Gluing with removable glue point on the outer page of a (right-hand) envelope or flat spray (format approx. 60x90 mm) supplied by us. The operation is foreseen with an automatic process in a fixed position on the inside of the page; feasibility will have to be verified and positioning accuracy will be subject to tolerances inherent in the process. It is possible that the glue generates halos on the opposite page due to the absorption of the paper fibres.
INTERIOR SASH COVER
Format mm 195+200+back+203x267
DETACHABLE INSERT WITH PERFORATED COVER • Format closed trimmed mm 188x267 - open mm 376x267
• Inside printed in 4/4 scale colours on paper supplied by us with PEFC certification. At your choice: glossy coated paper gr/sqm 130 or uncoated uncoated paper gr/sqm 120. • Cover 4 pages printed in 4/4 scale colours on paper supplied by us with PEFC certification. Your choice: glossy coated paper of 200 g/m² or uncoated paper of 170 g/m². • 2 saddle-stitched packaging and subsequent binding inside the Forbes Magazine • Packaging and return together with Forbes Magazine to which it will be attached (extra deliveries must be valued) NOTE 1) the cover will have, on one of the two flaps, a 10 mm nail, necessary for the binding of the Insert inside the Magazine. The perforation on this flap, parallel to the long side, will allow the tearing of the Insert which, leafing through Forbes, will present itself with the fourth cover or with the first cover, but upside down. The fingernail will remain attached to the magazine after the tear. NOTE 2) the insert may be bound only between the internal pages (if 128 pages = 4/32, if 144 pages = 4/32+1/16) after a technical check has been carried out before confirming it to the customer.
PHOTOLITHOGRAPHY SYSTEM
Digital files provided by the Customer in Acrobat PDF 1.4 or higher format, CMYK images with a unique ICC Profile assigned consistent with printing technology and media, accompanied by certified and repeatable proofs complete with colour control scale. If files in different formats or non-certified proofs are supplied, please inform us so that we can agree in advance on the operating procedures, execution times and possible costs.
Printed in 4/4 colours, glossy coated paper 250 gsm PEFC, glossy UV varnish, creasing, folding and binding.
bfcmedia.com
forbes.it
Forbes
Media Kit 2022
ATTACHMENTS
CALENDARY 2022
Forbes’ slow magnification on trend topics has resulted in the birth of a new line of products periodically attached to the monthly magazine. From food excellence to sustainability trucks, including Bike, the magazine dedicated to two wheels and smart mobility. JANUARY
JULY
FEBRUARY
AUGUST
BIKE
TOP FOOD MARCH
TOP PROFESSIONISTI APRIL
BIKE MAY
-
JUNE
SMALL GIANTS
bfcmedia.com
BIKE -
SEPTEMBER
SMALL GIANTS OCTOBER
BIKE
NOVEMBER
CSR
DECEMBER
SMALL GIANTS
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Forbes Forbes
Media Kit 2022 Media Kit 2022
TVTV
LA VOCE THE VOICE OFDEI THEPROTAGONISTI PROTAGONISTS
The voice of the protagonists BFC TV offers a complete and heterogeneous programme capable of satisfying thepubblico demands esigente of a demanding and in grado dischedule soddisfare le richieste di un e competente. competent audience. I contenuti spaziano dalla finanza alla sostenibilità passando per le donne e The content ranges from finance to sustainability, manager di successo. including women and successful managers.
IL CA NAL E L T HE C HANNE
BFC è ilALL canale NEWS dedicato della busine BFC TVTV is the NEWStelevisivo televisionALL channel dedicated to al themondo business commucommunity in onda 24 ore nity on air 24 hours a day on: su 24 su: • sito bfcvideo.com internet bfcvideo.com • website • satellite sul satellite al canale • on at SKY channel511 511di SKY • on at channel 61 of61TivùSat • satellite sul satellite al canale di TivùSat • on terrestrial TV oninHBBTV 260260 • digital sul digitale terrestre HBBTVchannel al canale and with selected content on Smart TV on Samsung TV Plus, Rakuten TV and e con contenuti selezionati sugli Smart TV sulle applicazioni Smasung TV Plu onRakuten Mobile Devices application. TV e suiHuawei MobileVideo Device applicazione Huawei Video. Through its TV & multi-channel platform it reaches an audience of +100,000 viewers per day with a business & consumer target with & a consumer high socio-econo+ arget business con elevat mic profile.
T HE PRO GR AM I P RO GR AM MI Forbes LEADER Forbes LEADER Forbes LEADER Digital Forbes LEADER Digital Forbes Digital Revolution Forbes Digital Revolution Forbes MOBILITY Forbes MOBILITY Forbes ACADEMY Forbes ACADEMY Forbes LE VILLAGE Forbes LE VILLAGE Forbes MERCATI Forbes MERCATI Forbes CLUD DEAL ONLINE Forbes CLUD DEAL ONLINE Forbes SILICIO Forbes SILICIO bfcmedia.com bfcmedia.com
Forbes IL CENACOLO Forbes IL CENACOLO Forbes SPACE ECONOMY Forbes SPACE ECONOMY Forbes BIG DATA Forbes BIG DATA Forbes eMOVIE Forbes eMOVIE Forbes COMPANIES TALK Forbes COMPANIES TALK Forbes WOMAN Forbes WOMAN Forbes Next Heroes Forbes Next Heroes Forbes GREEN CARPET Forbes GREEN CARPET Forbes MOBILITY Forbes MOBILITY
forbes.it forbe
Forbes
Media Kit 2022
DIGITAL
COMMUNITY
We speak to highly profiled communities built up over time through meticulous research and analysis.
WEBSI T E
+3 Milions
UNIQUE USERS MONTH
+3,7 Milions SESSIONS MONTH +5 Milions PAGE VIEWS MONTH
N EWSL ET TE R
+45.000 MEMBERS 27,72 % AVERAGE OPENINGS 4,66 % CLICK MEDI 16,96% CTOR
bfcmedia.com
SOCIAL
+700.000 FOLLOWER
+6 MILIONI REACH MESE
ENGAGEMENT
2,57% REACH MESE
Forbes.co.uk is optimised for mobile devices to offer users a premium, seamless experience. Integrated digital partnerships across desktop and mobile devices reach Forbes’ entire digital audience. Forbes DEMs are single-sponsor emails that offer 100% share of voice and access to direct marketing to a coveted audience that specifically asks to hear from our partners.
forbes.it
Forbes
Media Kit 2022
ONLINE ADVERTISING FORMATS 5
5
1
2
3
1
6
1
NEWSLETTER
4
1
3
HOME PAGE
bfcmedia.com
ARTICOLO
1
LEADERBOARD
2
MASTHEAD
3
TOWER
4
BANNER BOX (MOBILE)
5
SKIN
6
NATIVE ADV
DIMENSIONI: 728x90 px
DIMENSIONI: 970x250 px DIMENSIONI: 300x600 px DIMENSIONI: 300x250 px
Fornire titolo, immagine 600x450, max 150kb, testo 140 caratteri spazi inclusi e URL
forbes.it
Forbes
Media Kit 2022
EVENTS
THE 2022 PROGRAMME SCHEDULE FROM THE GREAT UNDER-30 CLASSICS AND FORBES WOMEN, THE EAGERLY AWAITED CEO AWARDS TO THE INNOVATIVE FORBES DIGITAL REVOLUTION.
LE 100 ECCELLENZE CSR
FORBES LIVE – FIRENZE
CSR AWARDS
FORBES WOMEN
29 MARCH 13 APRIl
15 SEPTEMBER
21 SEPTEMBER
FORBES EMPOWER THE FUTURE
FORBES DIGITAL REVOLUTION
FINTECHAGE AWARDS
PRIVATE BANKING AWARDS
FOOD & FASHION 22 JUNE
STATI GENERALI DELLA SPACE ECONOMY
16 JULY
CEO AWARDS
20 - 22 APRIL 17 JUNE
100 UNDER30
bfcmedia.com
25 - 29 OCTOBER 18 NOVEMBER
24 NOVEMBER DECEMBER
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BFC Media Spa Via Melchiorre Gioia, 55 20124 Milano, Tel. (+39) 02.30.32.11.1 info@bfcmedia.com
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