COMPANY GENERATED LEAD SOURCES

Op City Leads

The OpCity referral database is based on a smart lead assignment system using an algorithm to match agents via text messaging. Consumers are contacted by OpCity before you accept the lead via text messaging. Once you connect with the lead please know you may reach out to our Business Development Manager to help coach you toward conversion. The benefit to OpCity is that OpCity will reach out to the consumer 26 times before you receive the referral! So you receive the referral as a warm lead. Every lead is an opportunity – whether $50,000 or $500,000 every lead is an opportunity to grow your business! Call, keep calling, and send a card. Make yourself memorable. Be the CEO of your business.

Rocket Home Leads

There are even more great referrals to talk about!

Rocket Homes is yet another line of business available to you. Be sure to connect with the banker coordinator first so that you are speaking from a knowledgeable standpoint before connecting with the customer. Your Business Development Manager is available to help coach you with Rocket Homes or address any issues or concerns you may have.

Third Party Relocation Leads

There are some requirements for being on the corporate relocation referral team which include a minimum of $3M in sold volume, 10 closed transactions and 3 outgoing referrals sent. We work with a company called Brookfield Global Relocation Services (BGRS) that requires their certification modules be completed to be on the relocation team. If this is something you would be interested in now or down the road please know we have a robust volume of relocation third party business.

Homestory Leads

HomeStory is a digital real estate program offered by lenders to their existing customers to help them with all of their real estate needs including home buying, selling and financing. HomeStory offers their customer a reward after closing, and a private platform for the agent, the customer and their lender to communicate.

HomeStory requires 3+ years as a full time real estate agent, a minimum of

5 closed transactions in the last 12 months, minimum of $1M in sold volume, you must maintain over 90% Customer Satisfaction rating with HomeStory, and meet performance and conversion guidelines.

Prime Street Leads

PrimeStreet is a lead source that matches transactionready consumers to real estate agents like YOU! PrimeStreet speaks to each customer prior to reaching out to us. When PrimeStreet speaks to the customer, they determine if they are in a position to connect to an agent, they confirm the client is looking for a property to sell or buy, not rent, and that the customer is looking to move forward in the next 6 months.

Agents connect and stay connected through the PrimeStreet app. The app contains all of the clients information so it is quick and easy to reach out. PrimeStreet requires at least 7 closings in the last 12 months and 1 if you have the closings but are new to the Berkshire Hathaway HomeServices family.

Website Leads

Website leads are another very important lead source for you! These leads mean the customer has done their homework and researched every brokerage and they have decided they want to work with us, but they just don’t have an agent yet. We have a very important job with these leads to uphold the Berkshire Hathaway HomeServices name! These clients have reached out via our main Berkshire Hathaway HomeServices website and are getting their search started.

Lead Router

We use a unique lead distribution and lead management system that captures internet leads and routes them directly to an agent via email and text. Each agent has the ability to select six zip codes in your Cabernet Corner account. The leads captured from internet sites including your brand website, our International Berkshire Hathaway HomeServices site, our local Florida Properties Group website, and sites like Realtor.com are routed directly to agents based on the zip code of the property inquiry. You can start to receive these automatically routed leads directly to your phone from day one! Accepted leads are added to your client database (CRM) within Cabernet Corner to make it simple and easy to follow up, send marketing materials, email property information, and setup property searches and market updates. Our goal is to help keep your business pipeline full and give you the tools to incubate, convert and close online leads.

E-LEADS OPPORTUNITIES

The E-Leads team is an exclusive team of agents throughout Tampa Bay that work our Zillow leads. Each agent is expected to work the Tri-County area and must be available to take leads via text or a call from Zillow. The E-Leads team is by invitation only from our E-Leads team organizer.

Corporate Caller

Some great opportunity awaits you in your current sphere of influence. One of the remarkable ways you are able to build your business is through direct business. Let’s say for example, you just closed a deal or walked away from a networking event and you learned that a company is not using Florida Properties Group exclusively; please know you may connect with our Corporate Services Manager. She is available to partner with you to share an overview of our menu of services to the corporate client you have an established relationship with. If this client is interested in using us exclusively, you will receive each opportunity first and in the event you are not able to work the lead you will receive a referral fee! Remember you are one person and we have an entire Business Development department available to you for Moving Services, Career Placement Assistance, Proving a Relocation Package, ensuring they receive a smooth and seamless move and assisting with any temporary housing they may require.

Outgoing Referrals

If you have an outgoing referral to place, have no fear! We have your back.

You can get the link to submit your referral from our intranet on the agent help site under referrals. Our Business Development Department will ensure that your referral is placed with the best fit agent and track the referral from start to finish. We have you covered! We consistently track all referrals in our system to ensure that every referral is paid in a timely manner.

Additional Referral Sources

There are other resources you may or may not know of when you have a customer interested in renting only. We work with a company called Home Partners of America. This is an excellent program that allows your customer to rent and you to receive a commission. Know that an investor will purchase the home selected that your buyer may be interested in and you still receive the full commission that the listing agent is offering. Then your buyer can rent the home from Home Partners of America with the ease of knowing they have the option to buy for up to five years. If they choose not to, there is no penalty to walk away. This is a great option if your buyer is working on their credit, or is new to the area or just not quite ready for a home purchase. The great news is you still receive a full commission.