AGENT GENERATED LEAD SOURCES

DIFFERENT WAYS YOU CAN CREATE LEADS FOR YOUR BUSINESS!

Soi

Always begin here first. This is your strongest source of leads and referrals. Always be adding to your list. This is your warm leads – people who know you, friends, family, business associates. If you don’t have a comprehensive database – this should be at the top of your to-do list!

Drip Email Campaigns

This is a communication tool that ‘sends’ or ‘drips’ a pre-written set of messages to customers or prospects over time. Both your Cab Corner CRM and Marketing REsource tools are great sources for this inexpensive way to market to your SOI.

Open Houses

Holding open houses is a great way to engage with buyers and to connect with sellers looking to put their home on the market. Be sure to capture email addresses of visitors. Then put these new prospects on drip email systems such as Ninja Flow or set them up with market reports to stay engaged with them! All available in your Cab Corner CRM!

Farming

By choosing your ‘farm’ area intelligently, and marketing to it consistently with Market Reports, a personalized Percy AI BMA, postcards, and good old fashioned door to door campaigns, you can build a strong and steady stream of leads!

PHONE & FLOOR DUTY

Answering phones and being available for walk-ins in your office is a tried and true way to capture leads. Engage with your caller or the customer right in front of you! Remember, you are not there to sell a house from this interaction, you are there to set an appointment for you to show or list a home!

NON-OCCUPANT OWNER

We’ve got a non-occupant owner letter you can use to market to these individuals. You can use MLS tax records to find these absentee owners and then customize the letter we have available to you!

Fsbos

Marketing to ‘For Sale By Owners’ is a great way to get new listings. Search for FSBO listings that have been on the market for several months and offer them valuable information through a personalized BMA. Be a true resource to them – sellers might be looking for assistance!

Expireds

Expired listings, those that failed to sell, are also a great source of new business. Have a packet of USEFUL information about yourself, your service, and your company, ready to go. We suggest using a custom BMA and the Lifestyle & Planning Guide! Make sure you knock on the door of the expired listing and personally introduce yourself! Keep it brief, and leave behind your packet of info. Then follow up by mail and with phone calls!

Renters

Farming apartment complexes is a unique niche. Marketing campaigns could be targeted to renters as first time homebuyers, making a non-threatening transition to homeownership through HomePartners of America, or a variety of other approaches!

Just Listed Postcards

The 50 Just Listed postcards we mail out on your behalf are a great lead source for buyers and sellers alike. You can take it a step further by mailing out an additional 50 postcards to reach more households and harvest more potential leads!

Social Media

Surveys for all levels of agents cite Facebook as their primary source, as well as their best source, for online lead generation. Facebook offers a massive amount of traffic generating immediate results. For tutorials go to www. facebook.com/business. There are other social media platforms that could work for you! Instagram and LinkedIn are two others to consider.

Web Leads

Drive prospects to your website through social media, drip email, and digital advertising. Your Florida Properties Group Agent Website can track visitor activity and identify hot prospects to reach out to for building your business!

Google Adwords

Expensive but effective because it is search based marketing allowing you to get in front of people actively looking for homes and agents. When done correctly the ROI can be very high. Google has tutorials online for Adwords at support.google.com/ adwords. For videos go to: http://bit.ly/29qmqcb

Digital Ads

There are endless ways to purchase digital ads on the internet. From banner ads, to Pay-Per-Click ads, to online ads, to pop-up ads, the choices are endless. For the latest information on the digital ad format that interests you, you will want to research it on the web and be prepared to test variants of your ad format and placement to optimize your ROI! Chalk Digital is a great place to go to start your digital ad campaigns!

Mobile App Ads

These ads from bhhsresource.com show up in the apps that your target audiences are on wherever they may be. Set parameters for demographics, zip code or a map area. Ad space is auctioned off to your provider who places your ads in the most cost effective apps at the most optimal times based on your investment. Through geo-fencing (pinpointing all users that have entered a pre-defined area) and geotargeting (tailored messages to targeted users based on a broader location at a given time), you can get very specific with your target audience.

Billboards

While it may be hard to measure the ROI (ReturnOn-Investment) for billboard advertising, it is a great way to get your name and face in front of thousands of viewers. Pick a place where traffic backs up, and people will turn to your billboard to entertain themselves while they are stuck in traffic

Radio

Radio ads deliver sound bites to a large audience. Combining that ad with a radio hosts endorsement can be very persuasive to loyal listeners.

Grocery Stores Or Bus Stops

Bus-stops and grocery stores offer a variety of advertising opportunities to showcase yourself and your brand.

Newspaper

Advertising in newspapers and other community print magazines are a great way to get your name, face, brand and listing in front of a large number of people.

Prestige Magazineunique Homes

Prestige Magazine is Berkshire Hathaway HomeServices’ proprietary publication reserved for luxury properties. Print advertising does come with a price, but you can market your seller’s listing in this global publication to gain traction and potential leads from a domestic and international audience.

Lifestyle Magazines

While generally more expensive print advertising than newspapers, these local community magazines have a longer shelf life.

Schools

If you have children in school, there are a ton of ways to connect and build your sphere. Get involved with your child’s home room. Volunteer. Be a sponsor of school events. Take classes of your own. All great ways to expand your sphere and develop new business.

Community Events

Some of our most successful agents focus on community involvement and social interactions. Have fun, follow your passion, make connections and build your business!

Social Clubs

Social clubs that interest you are one of the best ways to meet new people and promote your real estate business! You’ll have a whole group of raving fans in no time!

Professional Organizations

Joining professional organizations offer opportunities for brokerto-broker referrals, and networking that helps build your business.

Educational Seminars

Many of our agents have used educational seminars to attract interested home buyers and sellers. From medical residents looking for homes, to buyers looking for more information on financing and credit repairs, the opportunities are endless! Pair up with one of our Core Services to set up an educational seminar. Then advertise on social media, in newspapers and send out evites to your SOI.