Executive Summary Opportunity
Market Opportunity
Due to Covid-19, more and more people want safety and peace of mind to be a part of their coffee experience. Drivethru has far fewer shared touchpoints and fewer opportunities for contamination.
The specialty-coffee house market is growing at a healthy pace. There has not been a single year; specialty coffee sales have not risen. In several cases, the increase has been in double digits.
In addition, no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long.
These market conditions create a local business opportunity in Austin to open a drive-thru that provides quality coffee and convenience with drive-thru window service and indoor seating.
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Solution
Downtown Coffee & Bagels plans to take advantage of this business opportunity by opening an independent drivethru coffee shop that offers specialty coffee and teas in a unique, welcoming environment not found in other coffee shops.
Our coffee shop will be tastefully decorated and furnished and be the perfect place to relax comfortably, work away from home or spend time catching up with friends.
Company Description
Downtown Coffee & Bagels will be an independent coffee house located in Austin, Texas. The coffee shop will be registered as an LLC with John Farley as the sole owner. The company will launch operations in 2Q of 2022.
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Market Overview
Market Value
• In 2021 the Coffee Shop Industry was valued at over $47 billion Market Size
• In 2021, the Coffee Shop Industry had over 80,760 businesses in the US Market Growth
• During the forecast period of 2020 - 2025, the Coffee Shop Industry is expected to grow by a CAGR of 4.8%
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Alternatives
Downtown Coffee & Bagels has identified the following cafes as two of our primary competitors based on the overall products and services they offer:
Competitor Description: Starbucks
• World's largest coffeehouse chain
• Established in 1971
• Products include handcrafted beverages, signature roasted coffee, premium teas, and light bites
• Mobile Order and Pay and in-store pick-up options
• Starbucks Rewards program available for customers
Summer Moon Coffee
• Locations in Austin, San Antonio, Dallas, Houston, OKC, Kansas, and Wisconsin
• The coffee shop opened in 2005
• Coffee is roasted in handmade brick roasters over seasoned Texas oak
• Customers can order coffee beans and merchandise online
• Highly Rated online- 4.5 on Google
Jo's Coffee
• Established in 1999
• Locations in South Congress, Downtown, and Red River
• The coffee shop regularly hosts fundraisers and concerts
• Dogs are welcomed
• Highly Rated online- 4.5 on Google
Later in this business plan, we will list our other competitors in Austin, TX. We will include how customers have rated these competitors on Google regarding their coffee, food options offered, pricing, and overall customer satisfaction.
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Mission Statement
Downtown Coffee & Bagels's mission is to provide our customers with a variety of high-quality specialty coffees, teas, and food items with excellent service at an affordable price. We will have an unwavering commitment to customer service, our employees, and the local community we proudly serve.
Keys to Success
Downtown Coffee & Bagels's keys to success are the following:
• Superior-tasting coffee, teas, and complimentary food items backed by a unique quality coffee shop
• A relaxing and modern interior design
• Prime location, heavy pedestrian traffic from the site, and a concentration of local businesses
• Ongoing, aggressive marketing
• Highly qualified, experienced, and friendly staff
• A dynamic, easy-to-navigate website
Expectations
Forecast
Downtown Coffee & Bagels expects to gross the following revenues from FY1 - FY5 as the business scales by 10% YOY.
• FY1 - $264,600
• FY2 - $379,260
• FY3 - $417,186
• FY4 - $458,904
• FY5 - $504,794
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Financing Needed
Downtown Coffee & Bagels is seeking $250,000 from an angel investor.
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Business Plan
Problem and Solution
Problem Worth Solving Background
Opening a coffee shop can be highly profitable if you do it right. If you pass by any busy specialty coffee shop, it will likely be full of customers enjoying coffee, espresso, lattes, teas, pastries, and other goodies.
With more than 400 billion cups of drinks consumed every year, coffee is the world's most popular beverage.
There are few things better than getting their food – or coffee – quickly and conveniently for an on-the-go consumer. It is even better if they do not have to leave their car to get it.
Drive-thrus have been a mainstay for fast food restaurants for decades, but now they are cropping up everywhere, from pharmacies to coffee shops. There is a method to the madness – an estimated 50 to 70 percent of fast-food sales come from the drive-thru. So, it is only understandable coffee shops try to boost their sales with the same simple solution.
Whether Covid-19 is to blame or not, there also seems to be a big push to make drive-thru coffee a global trend.
Local Market Opportunity
Due to Covid-19, more and more people want safety and peace of mind to be a part of their coffee experience. Drivethru has far fewer shared touchpoints and fewer opportunities for contamination.
The specialty-coffee house market is growing at a healthy pace. There has not been a single year; specialty coffee sales have not risen. In several cases, the increase has been in double digits.
In addition, no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long.
These market conditions create a local business opportunity in Austin to open a drive-thru that provides quality coffee and convenience with drive-thru window service and indoor seating.
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Our Solution
The Context for Our Solution
Coffee shops can gain revenue and retain customers by creating a fast, efficient, and friendly drive-thru experience. Speed and convenience make drive-thru attractive, appealing, and accessible to more coffee drinkers that might not be able to patronize a dine-in cafe.
Coffee shops that can deliver an exceptional product in a drive-thru setting can build strong customer loyalty and repeat business while still providing convenience
Our Solution
Downtown Coffee & Bagels plans to take advantage of this business opportunity by opening an independent drivethru coffee shop that offers specialty coffee and teas in a unique, welcoming environment not found in other coffee shops.
Our coffee shop will be tastefully decorated and furnished and be the perfect place to relax comfortably, work away from home or spend time catching up with friends.
Target Market Segments
Downtown Coffee & Bagels' customer base is comprised of the following target market groups:
• Male and female customers
• 18–65-year-olds
• Working-class and white-collar
• Daily coffee drinkers
• Live within a 2-5 miles radius of the coffee shop location
Downtown Coffee & Bagels will not become overly dependent on any single consumer group by appealing to several market segments.
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Demographics of Austin, Texas
In 2019, Austin, TX, had a population of 979k people with a median age of 33.9 and a median household income of $75,413. Between 2018 and 2019, the population of Austin, TX, grew from 964,243 to 979,263, a 1.56% increase, and its median household income grew from $71,543 to $75,413, a 5.41% increase.
The five largest ethnic groups in Austin, TX, are:
• White (Non-Hispanic) (48.8%)
• White (Hispanic) (24.2%)
• Asian (Non-Hispanic) (8.12%)
• Black or African American (Non-Hispanic) (7.39%)
• Other (Hispanic) (5.79%)
Products and Services
Downtown Coffee & Bagels offers the following products and services:
Products
• Coffee
• Teas
• Muffins
• Bagels
• Breakfast sandwiches
• Assorted Pastries
Services
• Dine-in
• Takeout
• Drive-thru
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Pricing Strategy
Downtown Coffee & Bagels plans to use the Absorption Pricing Strategy to ensure all costs (variable and fixed) involved are calculated when establishing prices for our products and services.
Using this pricing strategy will allow Downtown Coffee & Bagels to consistently ensure we offer our products and services at attractive prices to customers but still generate good profit margins for our company.
Competition
Competitive Analysis
Downtown Coffee & Bagels will have a local competition in Austin, TX. The following businesses have been identified as the top competitors in our market. They have been rated on Google by consumers regarding their menu, pricing, and overall customer satisfaction.
Local Competitors:
• Summer Moon Coffee - 4.5 Google
• Jo's Coffee - 4.5 Google
• Starbucks - 4.1 Google
• Houndstooth Coffee - 4.6 Google
• The Hideout Coffee House - 4.4 Google
• Try Hard Coffee Roasters - 4.9 Google
• Machine Head Coffee - 4.7 Google
• Spokesman - South - 4.7 Google
• Mañana - 4.6 Google
• Cartel Roasting Co. - 4.3 Google
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Our Advantages
Downtown Coffee & Bagels has several key advantages that will help us stand out among competitors in our target consumer market area. Those advantages are:
• We will have a drive-thru window that provides fast and convenient service to customers
• Significantly higher quality and better tasting specialty coffee, teas, and side menu items
• The background and experience of the owner will help guide and grow our business in the local coffee market
• Our location will be located near several retail shops, businesses, a thriving residential community
• A family-friendly environment with free Internet service
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SWOT Analysis
Strengths
• The superior taste and quality of our specialty coffee and teas
• The background and experience of our management
• Strong market demand for specialty coffees and teas
Weaknesses
• Entering an already established market with larger competitors
• Consumers may not want to try a new coffee shop as most coffee drinkers have a favorite place where they like to buy their coffee
• The amount of time and expense it takes to market a new coffee shop and build a loyal customer base
Opportunities
• Local businesses, government offices, healthcare facilities, and retail stores that want our coffee and food items can lead to additional revenue streams by offering delivery services
• Expanding to a second location
• Our e-commerce website can exponentially grow our business by selling our coffee, tea, food items, and other products
Threats
• New marketing strategies and tactics by established coffee shops can limit our sales and market share
• An interruption in our supply chain prevents us from getting the type of specialty coffees and teas we use at our coffee shop
• A downturn in the local economy can directly impact our customers and impact our potential revenue
• If a member of our staff becomes sick or injured, it could negatively impact business operations
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Industry and Market Overview
Industry Market and Market Analysis
Industry Description
Coffeehouses come in various forms, but traditionally, they sell prepared coffee, tea, and other hot beverages. More recently, many coffeehouses competed with other limited-service restaurants by serving baked goods, sandwiches, salads, and other snack items. In 2020/21, consumers worldwide drank more than 157.38 million 60kg bags of coffee.
Major products sold by coffee shops include beverages and complimentary food items. Beverages include brewed coffee and tea; espresso drinks (cappuccinos, cafe lattes); cold blended drinks; bottled water; soft drinks, and juices. Food products include pastries, bakery items, desserts, sandwiches, and candy.
Industry Forces
Expansion/Growth
A significant driver in the coffee shop industry is growing domestic and international expansion. The critical channel of distribution in this industry is "company-operated stores located in high-traffic, high visibility centers," Industry competition is structured around vying for market share by opening new retail shops in cities around the world.
Product/Service Innovation
A second driving force in this industry is tied to product innovation. Serious coffee shop contenders now offer a product selection broader than the traditional cup of coffee. National chains and even local coffee shops boast menus, including coffees, teas, hot chocolate, pastries, bottled water, and even sandwiches.
Collaboration/Partnership
A further critical driver, which ties into the industry's focus on growth and product/service innovation, has been collaboration and partnership. Starbucks was the first to realize the benefits of partnering when it reached out to powerhouse brands like Pepsi, Barnes and Noble, Nordstrom, Kraft, and United Airlines to create new products, reach new customers and enter new distribution channels like grocery, cruise lines, and the airline industry.
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Image/Lifestyle
Additionally, consumers' perception of what a brand stands for is increasingly impacted by this industry. When Starbucks was first created, its CEO's vision was to create a "third place" for Americans. Americans already spent considerable time at home and work. His vision was to provide a third place for Americans to drink coffee and invest significant personal time. For this reason, industry marketing efforts are closely tied to the image/lifestyle projected by the chain.
Technology
A further driving force is the role of technology. Line management is a significant issue for coffee houses as often the demand is concentrated in the early mornings. For example, Starbucks has improved customer service by introducing automatic espresso machines. According to Michelle Gass, Chief Merchant of Global Products at Starbucks, efficiency is a critical driver in customer satisfaction as customers "want their beverage in under three minutes.
Industry Trends
• Consumer preference for premium specialty coffee is fueling growth in the specialty coffee shops market
• Coffee shops are revamping themselves to become socialization hubs which are spurring industry growth
• Coffee shops are the new workplaces for digital nomads
• Member-only coffee shops are beginning to emerge in the market
• Generation Z is evolving as a significant customer group for coffee shops, even though many are too young to work
• Coffee shops are focusing on foam art as a way to delight customers
• Coffee houses are striving for competitive gains by going digital
• Coffee shops are focusing on waste reduction strategies to earn customer loyalty
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Key Industry Players
The following companies hold the largest market share in the US.
• Starbucks
• Dunkin Donuts
• Coffee & Bagel Brands
• Caribou Coffee
• Coffee Bean and Tea Leaf
• Peet's Coffee Market Analysis Market Value
• In 2021 the Coffee Shop Industry was valued at over $47 billion Market Size
• In 2021, the Coffee Shop Industry had over 80,760 businesses in the US Market Growth
• During the forecast period of 2020 - 2025, the Coffee Shop Industry is expected to grow by a CAGR of 4.8%
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Execution Marketing & Sales
Marketing Plan
Downtown Coffee & Bagels will have a robust marketing strategy to continuously increase awareness about our coffee shop and grow its customer base.
Potential marketing strategies are as follows:
• Web Site and Social Media Marketing- We will ensure our dynamic eCommerce website informs customers about our coffee shop and menu items. We will also use all social media platforms to engage with new and existing customers by letting them post their pictures and videos while visiting our coffee shop. We will also utilize our social media posts and stories to create awareness about our coffee shop, location, and the beverage and food items we serve.
• Live events - We will hold live events and fun activities at our coffee shop to bring in existing and new consumers.
• Word of Mouth - By giving existing and first-time customers great coffee, teas, complimentary food items, and excellent service, the word is sure to spread.
• Customer Discount Cards - Implementing a customer discount program and a card will be investigated to entice customers to purchase frequently at our coffee shop. Information gathered through this program can be utilized to feed direct mail and email campaigns for special program discounts or information.
• Coffee Shop Paraphernalia- We will have various items that bear our logos, such as hats, coffee mugs, or shirts that customers can buy. This will help drive visual marketing.
All marketing decisions about specific media choices, frequency, size, and expenditures will be conducted ongoing with careful consideration of returns generated. All marketing strategies and tactics will be tracked for effectiveness and results.
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Sales Plan
Downtown Coffee & Bagels will focus on the following sales strategies. We will use some or all of the following tactics to get new customers in, get these customers to come back, and offer additional items to generate more spending per sale- per customer.
1. Attract new customers to our coffee shop
• Participate in events held near our location
• Use social media and offline marketing techniques to attract new customers
• Develop a first-time customer program
2. Use Customer Retention Strategies to Increase Loyalty
• Develop a customer loyalty program
• Get involved in the local community and support local events so consumers feel very connected to our business, brand, and our values
• Train our staff to offer the best customer experience possible so that customers will always want to return
3. Offer Customers Different Ways to Buy
• Allow customers to place orders at our coffee shop, drive-thru, or on our website
• Allow customers to order on apps like Grubhub and UberEats
4. Train Our Staff to Up-sell
• Provide taste test samples of our delicious coffees and teas
• Describe various menu items
• Assume our customers will want other complimentary items when they order coffee or tea
• Suggest new options to try when items are added to our menu
The coffee shop will be equipped with an iPad running a familiar point-of-sale app. We will accept Visa, MasterCard, Google Pay, and Apple Pay payments. We also have a small till to accept cash payments and make change.
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Operations
Locations & Facilities
Downtown Coffee & Bagels will be located at 3721 US 290, Austin, TX 78737.
Technology
Downtown Coffee & Bagels will use the following technology for the daily operations of the business:
• Square
• Company website
•
• Yelp
Equipment & Tools
Downtown Coffee & Bagels will need the following equipment to start operations:
• High-Quality Espresso Machines
•
• Industrial Coffee Grinders
•
• Commercial Refrigeration
•
• Oven Toaster
•
•
•
•
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Key Metrics
Downtown Coffee & Bagels is focused on maintaining and growing its brand in the local market. To accomplish this, the company has identified several key metrics that will be tracked to ensure business sustainability and growth:
Business and Revenue KPIs
• New customer sales
• The average revenue per customer
• Inventory turnover rate
• Cost of goods
• Labor cost
• General operating costs
• Repeat consumer purchases
• Year-over-year sales growth rate
• Gross profit margin
Customer experience KPIs
• Online customer reviews
• Customer net promoter score
Social Media KPIs
• Social engagement metrics
• Likes
• Comments
• Shares
• Engagement rate
Website Metrics
• Website engagement
• SEO Keyword rankings and search traffic
• Leads and Conversions
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Company Overview
Downtown Coffee & Bagels will be structured as an LLC; the owner will be John Farley.
Team
Management team
John Farley (Owner)
John Farley plans to build a five-star experience for customers who come to Downtown Coffee and Bagels. He aims to continue attracting busy professionals on the go, remote workers looking for a place to connect to wifi and enjoy coffee and a bagel, employees and groups of coworkers from businesses in the area, and residents.
John attended Ohio State University and has a bachelor's Degree in Business Administration. He also has over 20 years of customer service experience and extensive food service and operational restaurant experience.
John has also held several management positions. He has learned everything from cooking to inventory controls, labor, scheduling and labor costs, product prepping, and hospitality throughout his career
Advisors
Bryant Hamilton Jarrett
Bryant Hamilton Jarrett is a Certified Business Consultant with over 25 years of experience as a corporate executive for several Fortune 500 Companies. Mr. Jarrett currently owns and operates two successful businesses.
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Financial Plan Forecast
Key Assumptions
Downtown Coffee & Bagels bases its financial projections on the following key assumptions:
1. We expect to average about 150 customers a day based on market averages for a coffee shop
2. Average menu order (the average overall order) = $7.00
3. Average monthly sales = $7.00 x 150 customers per day x 7 days a week x 4 weeks a month = $29,400. In our first year, we expect to gross $264,600 (our first year is a partial year)
4. We expect to make $379,260 in our second full year
5. We estimate our cost of goods to run at 28%
Downtown Coffee & Bagels expects to gross the following revenues from FY1 - FY5 as the business scales by 10% YOY.
• FY1 - $264,600
• FY2 - $379,260
• FY3 - $417,186
• FY4 - $458,904
• FY5 - $504,794
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Revenue by Month
Expenses by Month
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Net Profit (or Loss) by Year
Financing
Use of funds
Downtown Coffee & Bagels will use the $250,000 for the following:
• Renovations
• Operating expenses
• Exterior signage
• Equipment and operating supplies
Sources of Funds
Downtown Coffee & Bagels is seeking $250,000 from an angel investor.
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Interest Incurred Depreciation and Amortization $11,467 $13,760 $13,760 $13,760 $13,760
Gain or Loss from Sale of Assets Income Taxes $0 $0 $10,343 $25,899 $32,332 Total Expenses $386,792 $305,599 $327,282 $355,311 $375,465 Net Profit ($122,192) $73,661 $89,904 $103,593 $129,329
Net Profit / Sales (46%) 19% 22% 23% 26%
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Projected Balance Sheet 2022 2023 2024 2025 2026
Cash $40,252 $128,400 $243,207 $376,777 $527,245 Accounts Receivable $0 $0 $0 $0 $0
Inventory Other Current Assets
Total Current Assets $40,252 $128,400 $243,207 $376,777 $527,245
Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300 Accumulated Depreciation ($11,467) ($25,227) ($38,987) ($52,747) ($66,507)
Total Long-Term Assets $94,833 $81,073 $67,313 $53,553 $39,793
Total Assets $135,085 $209,473 $310,521 $430,330 $567,038
Accounts Payable $0 $0 $0 $0 $0
Income Taxes Payable $0 $0 $10,343 $25,899 $32,332
Sales Taxes Payable $7,277 $8,004 $8,804 $9,465 $10,411
Short-Term Debt Prepaid Revenue
Total Current Liabilities $7,277 $8,004 $19,147 $35,364 $42,743
Long-Term Debt Long-Term Liabilities
Total Liabilities $7,277 $8,004 $19,147 $35,364 $42,743
Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000
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Retained Earnings
($122,192) ($48,531) $41,374 $144,966
Earnings ($122,192) $73,661 $89,904 $103,593 $129,329
Total Owner's Equity $127,808 $201,469 $291,374 $394,966 $524,295
Total Liabilities & Equity $135,085 $209,473 $310,521 $430,330 $567,038
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Net
Net Profit ($122,192) $73,661 $89,904 $103,593 $129,329 Depreciation & Amortization $11,467 $13,760 $13,760 $13,760 $13,760
Change in Accounts Receivable $0 $0 $0 $0 $0
Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0
Change in Income Tax Payable $0 $0 $10,343 $15,556 $6,433
Change in Sales Tax Payable $7,277 $727 $800 $661 $946
Change in Short-Term Debt
Change in Long-Term Debt
Net Cash from Financing $250,000
Cash at Beginning of Period $0 $40,252 $128,400 $243,207 $376,777
Net Change in Cash $40,252 $88,148 $114,807 $133,570 $150,468
Cash at End of Period $40,252 $128,400 $243,207 $376,777 $527,245
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Cleaning / Office Supplies
$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 Marketing $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Credit card fees $559 $559 $559 $559 $559 $559 $559 $559 $559
Total Operating Expenses $52,500 $109,880 $4,389 $4,389 $4,389 $4,389 $4,389 $4,389 $4,389 $4,389 $4,389
Operating Income ($52,500) ($109,880) $5,739 $5,739 $5,739 $5,739 $5,739 $5,739 $5,739 $5,739 $5,739
Interest Incurred Depreciation and Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 Gain or Loss from Sale of Assets Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Expenses $52,500 $111,027 $24,807 $24,807 $24,807 $24,807 $24,807 $24,807 $24,807 $24,807 $24,807
Net Profit ($52,500) ($111,027) $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593
Net Profit / Sales 16% 16% 16% 16% 16% 16% 16% 16% 16%
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Operating Income $5,739 $5,739 $5,739 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800
Interest Incurred
Depreciation and Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147
Gain or Loss from Sale of Assets
Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Expenses $24,807 $24,807 $24,807 $25,686 $25,686 $25,686 $25,686 $25,686 $25,686 $25,686 $25,686 $25,686
Net Profit $4,593 $4,593 $4,593 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 Net Profit / Sales 16% 16% 16% 21% 21% 21% 21% 21% 21% 21% 21% 21%
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Operating Income
$7,800 $7,800 $7,800 $10,067 $10,067 $10,067 $10,067 $10,067 $10,067 $10,067 $10,067 $10,067
Interest Incurred Depreciation and Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147
Gain or Loss from Sale of Assets
Income Taxes $0 $0 $0 $0 $0 $0 $1,423 $1,784 $1,784 $1,784 $1,784 $1,784 Total Expenses $25,686 $25,686 $25,686 $26,653 $26,653 $26,653 $28,076 $28,437 $28,437 $28,437 $28,437 $28,437
Net Profit $6,654 $6,654 $6,654 $8,921 $8,921 $8,921 $7,498 $7,137 $7,137 $7,137 $7,137 $7,137 Net Profit / Sales 21% 21% 21% 25% 25% 25% 21% 20% 20% 20% 20% 20%
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Balance Sheet (With Monthly Detail)
Cash $250,000 $197,500 ($18,680) ($10,515) ($2,350) $5,815 $6,703 $14,868 $23,032 $23,922 $32,086 $40,252 Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0
Inventory Other Current Assets
Total Current Assets $250,000 $197,500 ($18,680) ($10,515) ($2,350) $5,815 $6,703 $14,868 $23,032 $23,922 $32,086 $40,252
Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300
Accumulated Depreciation ($1,147) ($2,293) ($3,440) ($4,587) ($5,733) ($6,880) ($8,027) ($9,173) ($10,320) ($11,467)
Total LongTerm Assets $105,153 $104,007 $102,860 $101,713 $100,567 $99,420 $98,273 $97,127 $95,980 $94,833
Total Assets $250,000 $197,500 $86,473 $93,492 $100,510 $107,529 $107,269 $114,288 $121,306 $121,048 $128,066 $135,085
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales Taxes Payable
Short-Term Debt
Prepaid Revenue
Total Current Liabilities
Long-Term Debt
$2,426 $4,851 $7,277 $2,425 $4,851 $7,276 $2,426 $4,851 $7,277
$0 $0 $2,426 $4,851 $7,277 $2,425 $4,851 $7,276 $2,426 $4,851 $7,277
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Long-Term Liabilities
Total Liabilities
$0 $0 $2,426 $4,851 $7,277 $2,425 $4,851 $7,276 $2,426 $4,851 $7,277
Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 Retained Earnings
Earnings ($52,500) ($163,527) ($158,934) ($154,341) ($149,748) ($145,156) ($140,563) ($135,970) ($131,378) ($126,785) ($122,192)
Total Owner's Equity $250,000 $197,500 $86,473 $91,066 $95,659 $100,252 $104,844 $109,437 $114,030 $118,622 $123,215 $127,808
Total Liabilities & Equity $250,000 $197,500 $86,473 $93,492 $100,510 $107,529 $107,269 $114,288 $121,306 $121,048 $128,066 $135,085
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2023
Cash $41,139 $49,304 $57,469 $60,661 $71,129 $81,598 $84,062 $94,530 $104,999 $107,463 $117,932 $128,400 Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Inventory Other Current Assets
Total Current Assets $41,139 $49,304 $57,469 $60,661 $71,129 $81,598 $84,062 $94,530 $104,999 $107,463 $117,932 $128,400
Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300
Accumulated Depreciation ($12,613) ($13,760) ($14,907) ($16,053) ($17,200) ($18,347) ($19,493) ($20,640) ($21,787) ($22,933) ($24,080) ($25,227)
Total LongTerm Assets $93,687 $92,540 $91,393 $90,247 $89,100 $87,953 $86,807 $85,660 $84,513 $83,367 $82,220 $81,073
Total Assets $134,826 $141,844 $148,862 $150,908 $160,229 $169,551 $170,869 $180,191 $189,512 $190,830 $200,152 $209,473
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales Taxes Payable $2,425 $4,851 $7,276 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004
Short-Term Debt Prepaid Revenue
Total Current Liabilities $2,425 $4,851 $7,276 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004
Long-Term Debt
Long-Term Liabilities
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Total Liabilities $2,425 $4,851 $7,276 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004
Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000
Retained Earnings ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192)
Earnings $4,593 $9,185 $13,778 $20,432 $27,086 $33,739 $40,393 $47,047 $53,700 $60,354 $67,008 $73,661
Total Owner's Equity $132,401 $136,993 $141,586 $148,240 $154,893 $161,547 $168,201 $174,854 $181,508 $188,162 $194,816 $201,469
Total Liabilities & Equity $134,826 $141,844 $148,862 $150,908 $160,229 $169,551 $170,869 $180,190 $189,512 $190,830 $200,152 $209,473
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Cash $130,865 $141,334 $151,802 $156,798 $169,801 $182,803 $187,001 $200,004 $213,006 $217,203 $230,205 $243,207 Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Inventory Other Current Assets
Total Current Assets $130,865 $141,334 $151,802 $156,798 $169,801 $182,803 $187,001 $200,004 $213,006 $217,203 $230,205 $243,207
Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300
Accumulated Depreciation ($26,373) ($27,520) ($28,667) ($29,813) ($30,960) ($32,107) ($33,253) ($34,400) ($35,547) ($36,693) ($37,840) ($38,987)
Total LongTerm Assets $79,927 $78,780 $77,633 $76,487 $75,340 $74,193 $73,047 $71,900 $70,753 $69,607 $68,460 $67,313
Total Assets $210,792 $220,114 $229,435 $233,285 $245,141 $256,996 $260,048 $271,904 $283,759 $286,810 $298,665 $310,521
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income Taxes Payable $0 $0 $0 $0 $0 $0 $1,423 $3,207 $4,991 $6,775 $8,559 $10,343
Sales Taxes Payable $2,669 $5,337 $8,005 $2,934 $5,869 $8,804 $2,935 $5,870 $8,805 $2,935 $5,869 $8,804
Short-Term Debt Prepaid Revenue
Total Current Liabilities $2,669 $5,337 $8,005 $2,934 $5,869 $8,804 $4,358 $9,077 $13,796 $9,710 $14,428 $19,147
Long-Term Debt Long-Term Liabilities
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Total Liabilities $2,669 $5,337 $8,005 $2,934 $5,869 $8,804 $4,358 $9,077 $13,796 $9,710 $14,428 $19,147
Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000
Retained Earnings ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531)
Earnings $6,654 $13,307 $19,961 $28,882 $37,802 $46,723 $54,221 $61,358 $68,494 $75,631 $82,768 $89,904
Total
Owner's Equity $208,123 $214,777 $221,430 $230,351 $239,272 $248,192 $255,690 $262,827 $269,963 $277,100 $284,237 $291,374
Total Liabilities & Equity $210,792 $220,114 $229,435 $233,285 $245,141 $256,996 $260,048 $271,904 $283,759 $286,810 $298,665 $310,521
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2022 2023 2024 2025 2026
Cash $40,252 $128,400 $243,207 $376,777 $527,245 Accounts Receivable $0 $0 $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $40,252 $128,400 $243,207 $376,777 $527,245
Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300
Accumulated Depreciation ($11,467) ($25,227) ($38,987) ($52,747) ($66,507)
Total Long-Term Assets $94,833 $81,073 $67,313 $53,553 $39,793
Total Assets $135,085 $209,473 $310,521 $430,330 $567,038
Accounts Payable $0 $0 $0 $0 $0
Income Taxes Payable $0 $0 $10,343 $25,899 $32,332
Sales Taxes Payable $7,277 $8,004 $8,804 $9,465 $10,411
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $7,277 $8,004 $19,147 $35,364 $42,743
Long-Term Debt
Long-Term Liabilities
Total Liabilities $7,277 $8,004 $19,147 $35,364 $42,743
Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000
Retained Earnings ($122,192) ($48,531) $41,374 $144,966 Earnings ($122,192) $73,661 $89,904 $103,593 $129,329
Total Owner's Equity $127,808 $201,469 $291,374 $394,966 $524,295
Total Liabilities & Equity $135,085 $209,473 $310,521 $430,330 $567,038
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Cash Flow Statement (With Monthly Detail)
Net Cash Flow from Operations
Net Profit ($52,500) ($111,027) $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 Depreciation & Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147
Change in Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in Income Tax Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in Sales Tax Payable $2,426 $2,425 $2,426 ($4,852) $2,426 $2,425 ($4,850) $2,425 $2,426
Change in Prepaid Revenue
Net Cash Flow from Operations ($52,500) ($109,880) $8,165 $8,164 $8,165 $887 $8,165 $8,164 $889 $8,164 $8,165
Investing & Financing Assets Purchased or Sold ($106,300)
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Net Cash from Investing ($106,300)
Investments Received $250,000
Dividends & Distributions Change in Short-Term Debt
Change in Long-Term Debt
Net Cash from Financing $250,000
Cash at Beginning of Period $0 $250,000 $197,500 ($18,680) ($10,515) ($2,350) $5,815 $6,703 $14,868 $23,032 $23,922 $32,086
Net Change in Cash $250,000 ($52,500) ($216,180) $8,165 $8,164 $8,165 $887 $8,165 $8,164 $889 $8,164 $8,165
Cash at End of Period $250,000 $197,500 ($18,680) ($10,515) ($2,350) $5,815 $6,703 $14,868 $23,032 $23,922 $32,086 $40,252
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Net Profit $4,593 $4,593 $4,593 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654
Depreciation & Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147
Change in Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in Income Tax Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in Sales Tax Payable ($4,852) $2,426 $2,425 ($4,608) $2,668 $2,668 ($5,336) $2,668 $2,668 ($5,336) $2,668 $2,668
in Prepaid
Investments Received
Dividends & Distributions Change in Short-Term Debt Change in Long-Term Debt
Net Cash from Financing
Cash at Beginning of Period $40,252 $41,139 $49,304 $57,469 $60,661 $71,129 $81,598 $84,062 $94,531 $104,999 $107,463 $117,932
Net Change in Cash $887 $8,165 $8,164 $3,192 $10,468 $10,468 $2,464 $10,468 $10,468 $2,464 $10,468 $10,468
Cash at End of Period $41,139 $49,304 $57,469 $60,661 $71,129 $81,598 $84,062 $94,530 $104,999 $107,463 $117,932 $128,400
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Net Cash Flow from Operations
Net Profit $6,654 $6,654 $6,654 $8,921 $8,921 $8,921 $7,498 $7,137 $7,137 $7,137 $7,137 $7,137 Depreciation & Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147
Change in Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in Income Tax Payable $0 $0 $0 $0 $0 $0 $1,423 $1,784 $1,784 $1,784 $1,784 $1,784
Change in Sales Tax Payable ($5,335) $2,668 $2,668 ($5,071) $2,935 $2,935 ($5,869) $2,935 $2,935 ($5,870) $2,934 $2,935
Change in Prepaid Revenue
Net Cash Flow from Operations $2,465 $10,468 $10,468 $4,996 $13,002 $13,002 $4,198 $13,002 $13,002 $4,197 $13,001 $13,002
Investments Received
Dividends & Distributions Change in Short-Term Debt Change in Long-Term Debt
Net Cash from Financing
Cash at Beginning of Period $128,400 $130,865 $141,334 $151,802 $156,798 $169,801 $182,803 $187,001 $200,004 $213,006 $217,203 $230,205
Net Change in Cash $2,465 $10,468 $10,468 $4,996 $13,002 $13,002 $4,198 $13,002 $13,002 $4,197 $13,001 $13,002
Cash at End of Period $130,865 $141,334 $151,802 $156,798 $169,801 $182,803 $187,001 $200,004 $213,006 $217,203 $230,205 $243,207
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2022 2023 2024 2025 2026
Net Cash Flow from Operations
Net Profit ($122,192) $73,661 $89,904 $103,593 $129,329
Depreciation & Amortization $11,467 $13,760 $13,760 $13,760 $13,760
Change in Accounts Receivable $0 $0 $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0 $0 $0
Change in Income Tax Payable $0 $0 $10,343 $15,556 $6,433
Change in Sales Tax Payable $7,277 $727 $800 $661 $946
Change in Prepaid Revenue
Net Cash Flow from Operations ($103,448) $88,148 $114,807 $133,570 $150,468
Investing & Financing
Assets Purchased or Sold ($106,300)
Net Cash from Investing ($106,300)
Investments Received $250,000
Dividends & Distributions
Change in Short-Term Debt
Change in Long-Term Debt
Net Cash from Financing $250,000
Cash at Beginning of Period $0 $40,252 $128,400 $243,207 $376,777
Net Change in Cash $40,252 $88,148 $114,807 $133,570 $150,468
Cash at End of Period $40,252 $128,400 $243,207 $376,777 $527,245
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