Downtown Coffee & Bagels - Brown

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Downtown Coffee & Bagels
2022 Contact Information John
jfarley@dtcoffee.com 000-000-0000
CONFIDENTIAL
BUSINESS PLAN PREPARED DECEMBER
Farley
Downtown Coffee & Bagels i CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Table of Contents Executive Summary........................................................................................................................ 1 Opportunity ....................................................................................................................................................................................................................... 1 Expectations 5 Business Plan .................................................................................................................................... 7 Problem and Solution......................................................................................................................................................................................................7 Competition .....................................................................................................................................................................................................................10 Industry and Market Overview.................................................................................................13 Industry Market and Market Analysis 13 Execution.........................................................................................................................................16 Marketing & Sales ...........................................................................................................................................................................................................16 Operations 18 Key Metrics.......................................................................................................................................................................................................................19 Company..........................................................................................................................................20 Overview............................................................................................................................................................................................................................20 Team...................................................................................................................................................................................................................................20 Financial Plan.................................................................................................................................21 Forecast 21 Financing 23 Statements 24 Appendix .........................................................................................................................................30

Executive Summary Opportunity

Market Opportunity

Due to Covid-19, more and more people want safety and peace of mind to be a part of their coffee experience. Drivethru has far fewer shared touchpoints and fewer opportunities for contamination.

The specialty-coffee house market is growing at a healthy pace. There has not been a single year; specialty coffee sales have not risen. In several cases, the increase has been in double digits.

In addition, no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long.

These market conditions create a local business opportunity in Austin to open a drive-thru that provides quality coffee and convenience with drive-thru window service and indoor seating.

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Solution

Downtown Coffee & Bagels plans to take advantage of this business opportunity by opening an independent drivethru coffee shop that offers specialty coffee and teas in a unique, welcoming environment not found in other coffee shops.

Our coffee shop will be tastefully decorated and furnished and be the perfect place to relax comfortably, work away from home or spend time catching up with friends.

Company Description

Downtown Coffee & Bagels will be an independent coffee house located in Austin, Texas. The coffee shop will be registered as an LLC with John Farley as the sole owner. The company will launch operations in 2Q of 2022.

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Market Overview

Market Value

• In 2021 the Coffee Shop Industry was valued at over $47 billion Market Size

• In 2021, the Coffee Shop Industry had over 80,760 businesses in the US Market Growth

• During the forecast period of 2020 - 2025, the Coffee Shop Industry is expected to grow by a CAGR of 4.8%

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Alternatives

Downtown Coffee & Bagels has identified the following cafes as two of our primary competitors based on the overall products and services they offer:

Competitor Description: Starbucks

• World's largest coffeehouse chain

• Established in 1971

• Products include handcrafted beverages, signature roasted coffee, premium teas, and light bites

• Mobile Order and Pay and in-store pick-up options

• Starbucks Rewards program available for customers

Summer Moon Coffee

• Locations in Austin, San Antonio, Dallas, Houston, OKC, Kansas, and Wisconsin

• The coffee shop opened in 2005

• Coffee is roasted in handmade brick roasters over seasoned Texas oak

• Customers can order coffee beans and merchandise online

• Highly Rated online- 4.5 on Google

Jo's Coffee

• Established in 1999

• Locations in South Congress, Downtown, and Red River

• The coffee shop regularly hosts fundraisers and concerts

• Dogs are welcomed

• Highly Rated online- 4.5 on Google

Later in this business plan, we will list our other competitors in Austin, TX. We will include how customers have rated these competitors on Google regarding their coffee, food options offered, pricing, and overall customer satisfaction.

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Mission Statement

Downtown Coffee & Bagels's mission is to provide our customers with a variety of high-quality specialty coffees, teas, and food items with excellent service at an affordable price. We will have an unwavering commitment to customer service, our employees, and the local community we proudly serve.

Keys to Success

Downtown Coffee & Bagels's keys to success are the following:

• Superior-tasting coffee, teas, and complimentary food items backed by a unique quality coffee shop

• A relaxing and modern interior design

• Prime location, heavy pedestrian traffic from the site, and a concentration of local businesses

• Ongoing, aggressive marketing

• Highly qualified, experienced, and friendly staff

• A dynamic, easy-to-navigate website

Expectations

Forecast

Downtown Coffee & Bagels expects to gross the following revenues from FY1 - FY5 as the business scales by 10% YOY.

• FY1 - $264,600

• FY2 - $379,260

• FY3 - $417,186

• FY4 - $458,904

• FY5 - $504,794

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Financing Needed

Downtown Coffee & Bagels is seeking $250,000 from an angel investor.

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Downtown Coffee & Bagels Financial Highlights by Year

Business Plan

Problem and Solution

Problem Worth Solving Background

Opening a coffee shop can be highly profitable if you do it right. If you pass by any busy specialty coffee shop, it will likely be full of customers enjoying coffee, espresso, lattes, teas, pastries, and other goodies.

With more than 400 billion cups of drinks consumed every year, coffee is the world's most popular beverage.

There are few things better than getting their food – or coffee – quickly and conveniently for an on-the-go consumer. It is even better if they do not have to leave their car to get it.

Drive-thrus have been a mainstay for fast food restaurants for decades, but now they are cropping up everywhere, from pharmacies to coffee shops. There is a method to the madness – an estimated 50 to 70 percent of fast-food sales come from the drive-thru. So, it is only understandable coffee shops try to boost their sales with the same simple solution.

Whether Covid-19 is to blame or not, there also seems to be a big push to make drive-thru coffee a global trend.

Local Market Opportunity

Due to Covid-19, more and more people want safety and peace of mind to be a part of their coffee experience. Drivethru has far fewer shared touchpoints and fewer opportunities for contamination.

The specialty-coffee house market is growing at a healthy pace. There has not been a single year; specialty coffee sales have not risen. In several cases, the increase has been in double digits.

In addition, no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long.

These market conditions create a local business opportunity in Austin to open a drive-thru that provides quality coffee and convenience with drive-thru window service and indoor seating.

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Our Solution

The Context for Our Solution

Coffee shops can gain revenue and retain customers by creating a fast, efficient, and friendly drive-thru experience. Speed and convenience make drive-thru attractive, appealing, and accessible to more coffee drinkers that might not be able to patronize a dine-in cafe.

Coffee shops that can deliver an exceptional product in a drive-thru setting can build strong customer loyalty and repeat business while still providing convenience

Our Solution

Downtown Coffee & Bagels plans to take advantage of this business opportunity by opening an independent drivethru coffee shop that offers specialty coffee and teas in a unique, welcoming environment not found in other coffee shops.

Our coffee shop will be tastefully decorated and furnished and be the perfect place to relax comfortably, work away from home or spend time catching up with friends.

Target Market Segments

Downtown Coffee & Bagels' customer base is comprised of the following target market groups:

• Male and female customers

• 18–65-year-olds

• Working-class and white-collar

• Daily coffee drinkers

• Live within a 2-5 miles radius of the coffee shop location

Downtown Coffee & Bagels will not become overly dependent on any single consumer group by appealing to several market segments.

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Demographics of Austin, Texas

In 2019, Austin, TX, had a population of 979k people with a median age of 33.9 and a median household income of $75,413. Between 2018 and 2019, the population of Austin, TX, grew from 964,243 to 979,263, a 1.56% increase, and its median household income grew from $71,543 to $75,413, a 5.41% increase.

The five largest ethnic groups in Austin, TX, are:

• White (Non-Hispanic) (48.8%)

• White (Hispanic) (24.2%)

• Asian (Non-Hispanic) (8.12%)

• Black or African American (Non-Hispanic) (7.39%)

• Other (Hispanic) (5.79%)

Products and Services

Downtown Coffee & Bagels offers the following products and services:

Products

• Coffee

• Teas

• Muffins

• Bagels

• Breakfast sandwiches

• Assorted Pastries

Services

• Dine-in

• Takeout

• Drive-thru

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Pricing Strategy

Downtown Coffee & Bagels plans to use the Absorption Pricing Strategy to ensure all costs (variable and fixed) involved are calculated when establishing prices for our products and services.

Using this pricing strategy will allow Downtown Coffee & Bagels to consistently ensure we offer our products and services at attractive prices to customers but still generate good profit margins for our company.

Competition

Competitive Analysis

Downtown Coffee & Bagels will have a local competition in Austin, TX. The following businesses have been identified as the top competitors in our market. They have been rated on Google by consumers regarding their menu, pricing, and overall customer satisfaction.

Local Competitors:

• Summer Moon Coffee - 4.5 Google

• Jo's Coffee - 4.5 Google

• Starbucks - 4.1 Google

• Houndstooth Coffee - 4.6 Google

• The Hideout Coffee House - 4.4 Google

• Try Hard Coffee Roasters - 4.9 Google

• Machine Head Coffee - 4.7 Google

• Spokesman - South - 4.7 Google

• Mañana - 4.6 Google

• Cartel Roasting Co. - 4.3 Google

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Our Advantages

Downtown Coffee & Bagels has several key advantages that will help us stand out among competitors in our target consumer market area. Those advantages are:

• We will have a drive-thru window that provides fast and convenient service to customers

• Significantly higher quality and better tasting specialty coffee, teas, and side menu items

• The background and experience of the owner will help guide and grow our business in the local coffee market

• Our location will be located near several retail shops, businesses, a thriving residential community

• A family-friendly environment with free Internet service

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SWOT Analysis

Strengths

• The superior taste and quality of our specialty coffee and teas

• The background and experience of our management

• Strong market demand for specialty coffees and teas

Weaknesses

• Entering an already established market with larger competitors

• Consumers may not want to try a new coffee shop as most coffee drinkers have a favorite place where they like to buy their coffee

• The amount of time and expense it takes to market a new coffee shop and build a loyal customer base

Opportunities

• Local businesses, government offices, healthcare facilities, and retail stores that want our coffee and food items can lead to additional revenue streams by offering delivery services

• Expanding to a second location

• Our e-commerce website can exponentially grow our business by selling our coffee, tea, food items, and other products

Threats

• New marketing strategies and tactics by established coffee shops can limit our sales and market share

• An interruption in our supply chain prevents us from getting the type of specialty coffees and teas we use at our coffee shop

• A downturn in the local economy can directly impact our customers and impact our potential revenue

• If a member of our staff becomes sick or injured, it could negatively impact business operations

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Industry and Market Overview

Industry Market and Market Analysis

Industry Description

Coffeehouses come in various forms, but traditionally, they sell prepared coffee, tea, and other hot beverages. More recently, many coffeehouses competed with other limited-service restaurants by serving baked goods, sandwiches, salads, and other snack items. In 2020/21, consumers worldwide drank more than 157.38 million 60kg bags of coffee.

Major products sold by coffee shops include beverages and complimentary food items. Beverages include brewed coffee and tea; espresso drinks (cappuccinos, cafe lattes); cold blended drinks; bottled water; soft drinks, and juices. Food products include pastries, bakery items, desserts, sandwiches, and candy.

Industry Forces

Expansion/Growth

A significant driver in the coffee shop industry is growing domestic and international expansion. The critical channel of distribution in this industry is "company-operated stores located in high-traffic, high visibility centers," Industry competition is structured around vying for market share by opening new retail shops in cities around the world.

Product/Service Innovation

A second driving force in this industry is tied to product innovation. Serious coffee shop contenders now offer a product selection broader than the traditional cup of coffee. National chains and even local coffee shops boast menus, including coffees, teas, hot chocolate, pastries, bottled water, and even sandwiches.

Collaboration/Partnership

A further critical driver, which ties into the industry's focus on growth and product/service innovation, has been collaboration and partnership. Starbucks was the first to realize the benefits of partnering when it reached out to powerhouse brands like Pepsi, Barnes and Noble, Nordstrom, Kraft, and United Airlines to create new products, reach new customers and enter new distribution channels like grocery, cruise lines, and the airline industry.

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Image/Lifestyle

Additionally, consumers' perception of what a brand stands for is increasingly impacted by this industry. When Starbucks was first created, its CEO's vision was to create a "third place" for Americans. Americans already spent considerable time at home and work. His vision was to provide a third place for Americans to drink coffee and invest significant personal time. For this reason, industry marketing efforts are closely tied to the image/lifestyle projected by the chain.

Technology

A further driving force is the role of technology. Line management is a significant issue for coffee houses as often the demand is concentrated in the early mornings. For example, Starbucks has improved customer service by introducing automatic espresso machines. According to Michelle Gass, Chief Merchant of Global Products at Starbucks, efficiency is a critical driver in customer satisfaction as customers "want their beverage in under three minutes.

Industry Trends

• Consumer preference for premium specialty coffee is fueling growth in the specialty coffee shops market

• Coffee shops are revamping themselves to become socialization hubs which are spurring industry growth

• Coffee shops are the new workplaces for digital nomads

• Member-only coffee shops are beginning to emerge in the market

• Generation Z is evolving as a significant customer group for coffee shops, even though many are too young to work

• Coffee shops are focusing on foam art as a way to delight customers

• Coffee houses are striving for competitive gains by going digital

• Coffee shops are focusing on waste reduction strategies to earn customer loyalty

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Key Industry Players

The following companies hold the largest market share in the US.

• Starbucks

• Dunkin Donuts

• Coffee & Bagel Brands

• Caribou Coffee

• Coffee Bean and Tea Leaf

• Peet's Coffee Market Analysis Market Value

• In 2021 the Coffee Shop Industry was valued at over $47 billion Market Size

• In 2021, the Coffee Shop Industry had over 80,760 businesses in the US Market Growth

• During the forecast period of 2020 - 2025, the Coffee Shop Industry is expected to grow by a CAGR of 4.8%

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Execution Marketing & Sales

Marketing Plan

Downtown Coffee & Bagels will have a robust marketing strategy to continuously increase awareness about our coffee shop and grow its customer base.

Potential marketing strategies are as follows:

• Web Site and Social Media Marketing- We will ensure our dynamic eCommerce website informs customers about our coffee shop and menu items. We will also use all social media platforms to engage with new and existing customers by letting them post their pictures and videos while visiting our coffee shop. We will also utilize our social media posts and stories to create awareness about our coffee shop, location, and the beverage and food items we serve.

• Live events - We will hold live events and fun activities at our coffee shop to bring in existing and new consumers.

• Word of Mouth - By giving existing and first-time customers great coffee, teas, complimentary food items, and excellent service, the word is sure to spread.

• Customer Discount Cards - Implementing a customer discount program and a card will be investigated to entice customers to purchase frequently at our coffee shop. Information gathered through this program can be utilized to feed direct mail and email campaigns for special program discounts or information.

• Coffee Shop Paraphernalia- We will have various items that bear our logos, such as hats, coffee mugs, or shirts that customers can buy. This will help drive visual marketing.

All marketing decisions about specific media choices, frequency, size, and expenditures will be conducted ongoing with careful consideration of returns generated. All marketing strategies and tactics will be tracked for effectiveness and results.

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Sales Plan

Downtown Coffee & Bagels will focus on the following sales strategies. We will use some or all of the following tactics to get new customers in, get these customers to come back, and offer additional items to generate more spending per sale- per customer.

1. Attract new customers to our coffee shop

• Participate in events held near our location

• Use social media and offline marketing techniques to attract new customers

• Develop a first-time customer program

2. Use Customer Retention Strategies to Increase Loyalty

• Develop a customer loyalty program

• Get involved in the local community and support local events so consumers feel very connected to our business, brand, and our values

• Train our staff to offer the best customer experience possible so that customers will always want to return

3. Offer Customers Different Ways to Buy

• Allow customers to place orders at our coffee shop, drive-thru, or on our website

• Allow customers to order on apps like Grubhub and UberEats

4. Train Our Staff to Up-sell

• Provide taste test samples of our delicious coffees and teas

• Describe various menu items

• Assume our customers will want other complimentary items when they order coffee or tea

• Suggest new options to try when items are added to our menu

The coffee shop will be equipped with an iPad running a familiar point-of-sale app. We will accept Visa, MasterCard, Google Pay, and Apple Pay payments. We also have a small till to accept cash payments and make change.

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Operations

Locations & Facilities

Downtown Coffee & Bagels will be located at 3721 US 290, Austin, TX 78737.

Technology

Downtown Coffee & Bagels will use the following technology for the daily operations of the business:

• Square

• Company website

• Instagram

• Facebook

• Google

• Yelp

Equipment & Tools

Downtown Coffee & Bagels will need the following equipment to start operations:

• High-Quality Espresso Machines

• Industrial Coffee Grinders

• Commercial Refrigeration

• Oven Toaster

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TikTok
Automatic Drip Coffee Makers
Coffee Brewers and Filtration System
Commercial Freezer
Shelving/Countertops
Industrial Blender and Commercial Mixer
Bakery Case
Pos System

Key Metrics

Downtown Coffee & Bagels is focused on maintaining and growing its brand in the local market. To accomplish this, the company has identified several key metrics that will be tracked to ensure business sustainability and growth:

Business and Revenue KPIs

• New customer sales

• The average revenue per customer

• Inventory turnover rate

• Cost of goods

• Labor cost

• General operating costs

• Repeat consumer purchases

• Year-over-year sales growth rate

• Gross profit margin

Customer experience KPIs

• Online customer reviews

• Customer net promoter score

Social Media KPIs

• Social engagement metrics

• Likes

• Comments

• Shares

• Engagement rate

Website Metrics

• Website engagement

• SEO Keyword rankings and search traffic

• Leads and Conversions

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Company Overview

Downtown Coffee & Bagels will be structured as an LLC; the owner will be John Farley.

Team

Management team

John Farley (Owner)

John Farley plans to build a five-star experience for customers who come to Downtown Coffee and Bagels. He aims to continue attracting busy professionals on the go, remote workers looking for a place to connect to wifi and enjoy coffee and a bagel, employees and groups of coworkers from businesses in the area, and residents.

John attended Ohio State University and has a bachelor's Degree in Business Administration. He also has over 20 years of customer service experience and extensive food service and operational restaurant experience.

John has also held several management positions. He has learned everything from cooking to inventory controls, labor, scheduling and labor costs, product prepping, and hospitality throughout his career

Advisors

Bryant Hamilton Jarrett

Bryant Hamilton Jarrett is a Certified Business Consultant with over 25 years of experience as a corporate executive for several Fortune 500 Companies. Mr. Jarrett currently owns and operates two successful businesses.

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Financial Plan Forecast

Key Assumptions

Downtown Coffee & Bagels bases its financial projections on the following key assumptions:

1. We expect to average about 150 customers a day based on market averages for a coffee shop

2. Average menu order (the average overall order) = $7.00

3. Average monthly sales = $7.00 x 150 customers per day x 7 days a week x 4 weeks a month = $29,400. In our first year, we expect to gross $264,600 (our first year is a partial year)

4. We expect to make $379,260 in our second full year

5. We estimate our cost of goods to run at 28%

Downtown Coffee & Bagels expects to gross the following revenues from FY1 - FY5 as the business scales by 10% YOY.

• FY1 - $264,600

• FY2 - $379,260

• FY3 - $417,186

• FY4 - $458,904

• FY5 - $504,794

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Revenue by Month

Expenses by Month

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Net Profit (or Loss) by Year

Financing

Use of funds

Downtown Coffee & Bagels will use the $250,000 for the following:

• Renovations

• Operating expenses

• Exterior signage

• Equipment and operating supplies

Sources of Funds

Downtown Coffee & Bagels is seeking $250,000 from an angel investor.

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Downtown Coffee & Bagels 24 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Statements Projected Profit and Loss 2022 2023 2024 2025 2026 Revenue $264,600 $379,260 $417,186 $458,904 $504,794 Direct Costs $173,448 $238,673 $249,292 $260,973 $273,822 Gross Margin $91,152 $140,587 $167,894 $197,931 $230,972 Gross Margin % 34% 37% 40% 43% 46% Operating Expenses Rent and Utilities $27,500 $30,000 $30,000 $30,000 $30,000 Renovations $50,000 Furnishings and Décor $35,000 Equipment and Appliances $70,000 POS $1,300 Internet / Phone $1,350 $1,800 $1,800
Insurance $3,000 $3,600 $3,600
Pest Control $800 $960
Trash Removal $900 $1,200
Cleaning / Office Supplies $2,000 $2,400
Marketing $5,000 $6,000 $6,000 $6,000
Credit card fees $5,027 $7,206 $7,927 $8,719 $9,591 Total Operating Expenses $201,877 $53,166 $53,887 $54,679 $55,551 Operating Income ($110,725) $87,421 $114,007 $143,252 $175,421
$1,800 $1,800
$3,600 $3,600
$960 $960 $960
$1,200 $1,200 $1,200
$2,400 $2,400 $2,400
$6,000

Interest Incurred Depreciation and Amortization $11,467 $13,760 $13,760 $13,760 $13,760

Gain or Loss from Sale of Assets Income Taxes $0 $0 $10,343 $25,899 $32,332 Total Expenses $386,792 $305,599 $327,282 $355,311 $375,465 Net Profit ($122,192) $73,661 $89,904 $103,593 $129,329

Net Profit / Sales (46%) 19% 22% 23% 26%

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Projected Balance Sheet 2022 2023 2024 2025 2026

Cash $40,252 $128,400 $243,207 $376,777 $527,245 Accounts Receivable $0 $0 $0 $0 $0

Inventory Other Current Assets

Total Current Assets $40,252 $128,400 $243,207 $376,777 $527,245

Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300 Accumulated Depreciation ($11,467) ($25,227) ($38,987) ($52,747) ($66,507)

Total Long-Term Assets $94,833 $81,073 $67,313 $53,553 $39,793

Total Assets $135,085 $209,473 $310,521 $430,330 $567,038

Accounts Payable $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $10,343 $25,899 $32,332

Sales Taxes Payable $7,277 $8,004 $8,804 $9,465 $10,411

Short-Term Debt Prepaid Revenue

Total Current Liabilities $7,277 $8,004 $19,147 $35,364 $42,743

Long-Term Debt Long-Term Liabilities

Total Liabilities $7,277 $8,004 $19,147 $35,364 $42,743

Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000

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Retained Earnings

($122,192) ($48,531) $41,374 $144,966

Earnings ($122,192) $73,661 $89,904 $103,593 $129,329

Total Owner's Equity $127,808 $201,469 $291,374 $394,966 $524,295

Total Liabilities & Equity $135,085 $209,473 $310,521 $430,330 $567,038

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Net

Net Profit ($122,192) $73,661 $89,904 $103,593 $129,329 Depreciation & Amortization $11,467 $13,760 $13,760 $13,760 $13,760

Change in Accounts Receivable $0 $0 $0 $0 $0

Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $10,343 $15,556 $6,433

Change in Sales Tax Payable $7,277 $727 $800 $661 $946

Downtown Coffee & Bagels 28
contains
that you will not share its contents
ideas
2022
2024
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan
confidential, trade-secret information and is shared only with the understanding
or
with third parties without the express written consent of the plan author. Projected Cash Flow Statement
2023
2025 2026
Cash Flow from Operations
Financing
Sold
Investing
Change in Prepaid Revenue Net Cash Flow from Operations ($103,448) $88,148 $114,807 $133,570 $150,468 Investing &
Assets Purchased or
($106,300) Net Cash from
($106,300) Investments Received $250,000 Dividends & Distributions

Change in Short-Term Debt

Change in Long-Term Debt

Net Cash from Financing $250,000

Cash at Beginning of Period $0 $40,252 $128,400 $243,207 $376,777

Net Change in Cash $40,252 $88,148 $114,807 $133,570 $150,468

Cash at End of Period $40,252 $128,400 $243,207 $376,777 $527,245

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Downtown Coffee & Bagels 29
Downtown Coffee & Bagels 30 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Appendix Profit and Loss Statement (With monthly detail) 2022 Jan '22 Feb '22 Mar '22 Apr '22 May '22 June '22 July '22 Aug '22 Sept '22 Oct '22 Nov '22 Dec '22 Total Revenue $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 Total Direct Costs $19,272 $19,272 $19,272 $19,272 $19,272 $19,272 $19,272 $19,272 $19,272 Gross Margin $10,128
Gross Margin % 34% 34% 34% 34% 34% 34% 34% 34% 34% Operating Expenses Rent and Utilities $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 Renovations $50,000 Furnishings and Décor $35,000 Equipment and Appliances $70,000 POS $1,300 Internet / Phone $150 $150 $150 $150 $150 $150 $150 $150 $150 Insurance $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 Pest Control $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 Trash Removal $100 $100 $100 $100 $100 $100 $100 $100 $100
$10,128 $10,128 $10,128 $10,128 $10,128 $10,128 $10,128 $10,128

Cleaning / Office Supplies

$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 Marketing $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Credit card fees $559 $559 $559 $559 $559 $559 $559 $559 $559

Total Operating Expenses $52,500 $109,880 $4,389 $4,389 $4,389 $4,389 $4,389 $4,389 $4,389 $4,389 $4,389

Operating Income ($52,500) ($109,880) $5,739 $5,739 $5,739 $5,739 $5,739 $5,739 $5,739 $5,739 $5,739

Interest Incurred Depreciation and Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 Gain or Loss from Sale of Assets Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Expenses $52,500 $111,027 $24,807 $24,807 $24,807 $24,807 $24,807 $24,807 $24,807 $24,807 $24,807

Net Profit ($52,500) ($111,027) $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593

Net Profit / Sales 16% 16% 16% 16% 16% 16% 16% 16% 16%

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

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Coffee
Bagels
Downtown Coffee & Bagels 32 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. 2023 Jan '23 Feb '23 Mar '23 Apr '23 May '23 June '23 July '23 Aug '23 Sept '23 Oct '23 Nov '23 Dec '23 Total Revenue $29,400 $29,400 $29,400 $32,340 $32,340 $32,340 $32,340 $32,340 $32,340 $32,340 $32,340 $32,340 Total Direct Costs $19,272 $19,272 $19,272 $20,095 $20,095 $20,095 $20,095 $20,095 $20,095 $20,095 $20,095 $20,095 Gross Margin $10,128 $10,128 $10,128 $12,245 $12,245 $12,245 $12,245 $12,245 $12,245
Gross Margin % 34% 34% 34% 38% 38% 38% 38% 38% 38% 38% 38% 38% Operating Expenses Rent and Utilities $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 Renovations Furnishings and Décor Equipment and Appliances POS Internet / Phone $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 Insurance $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 Pest Control $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 Trash Removal $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 Cleaning / Office Supplies $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 Marketing $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 Credit card fees $559 $559 $559 $614 $614 $614 $614 $614 $614 $614 $614 $614 Total Operating Expenses $4,389 $4,389 $4,389 $4,444 $4,444 $4,444 $4,444 $4,444 $4,444 $4,444 $4,444 $4,444
$12,245 $12,245 $12,245

Operating Income $5,739 $5,739 $5,739 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800 $7,800

Interest Incurred

Depreciation and Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147

Gain or Loss from Sale of Assets

Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Expenses $24,807 $24,807 $24,807 $25,686 $25,686 $25,686 $25,686 $25,686 $25,686 $25,686 $25,686 $25,686

Net Profit $4,593 $4,593 $4,593 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 Net Profit / Sales 16% 16% 16% 21% 21% 21% 21% 21% 21% 21% 21% 21%

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Downtown Coffee & Bagels 33
Downtown Coffee & Bagels 34 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. 2024 Jan '24 Feb '24 Mar '24 Apr '24 May '24 June '24 July '24 Aug '24 Sept '24 Oct '24 Nov '24 Dec '24 Total Revenue $32,340 $32,340 $32,340 $35,574 $35,574 $35,574 $35,574 $35,574 $35,574 $35,574 $35,574 $35,574 Total Direct Costs $20,095 $20,095 $20,095 $21,001 $21,001 $21,001 $21,001 $21,001 $21,001 $21,001 $21,001 $21,001 Gross Margin $12,245 $12,245 $12,245 $14,573 $14,573 $14,573 $14,573 $14,573 $14,573 $14,573 $14,573 $14,573 Gross Margin % 38% 38% 38% 41% 41% 41% 41% 41% 41% 41% 41% 41% Operating Expenses Rent and Utilities $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 Renovations Furnishings and Décor Equipment and Appliances POS Internet / Phone $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 Insurance $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 Pest Control $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 Trash Removal $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 Cleaning / Office Supplies $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 Marketing $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 Credit card fees $614 $614 $614 $676 $676 $676 $676 $676 $676 $676 $676 $676 Total Operating Expenses $4,444 $4,444 $4,444 $4,506 $4,506 $4,506 $4,506 $4,506 $4,506 $4,506 $4,506 $4,506

Operating Income

$7,800 $7,800 $7,800 $10,067 $10,067 $10,067 $10,067 $10,067 $10,067 $10,067 $10,067 $10,067

Interest Incurred Depreciation and Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147

Gain or Loss from Sale of Assets

Income Taxes $0 $0 $0 $0 $0 $0 $1,423 $1,784 $1,784 $1,784 $1,784 $1,784 Total Expenses $25,686 $25,686 $25,686 $26,653 $26,653 $26,653 $28,076 $28,437 $28,437 $28,437 $28,437 $28,437

Net Profit $6,654 $6,654 $6,654 $8,921 $8,921 $8,921 $7,498 $7,137 $7,137 $7,137 $7,137 $7,137 Net Profit / Sales 21% 21% 21% 25% 25% 25% 21% 20% 20% 20% 20% 20%

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Downtown
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Coffee
Bagels
Downtown Coffee & Bagels 36
- DO NOT DISSEMINATE. This
information and
Revenue
Direct Costs
Gross Margin %
Expenses
fees
Incurred
Gain
Sale
Assets
CONFIDENTIAL
business plan contains confidential, trade-secret
is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. 2022 2023 2024 2025 2026 Total
$264,600 $379,260 $417,186 $458,904 $504,794 Total
$173,448 $238,673 $249,292 $260,973 $273,822 Gross Margin $91,152 $140,587 $167,894 $197,931 $230,972
34% 37% 40% 43% 46% Operating
Rent and Utilities $27,500 $30,000 $30,000 $30,000 $30,000 Renovations $50,000 Furnishings and Décor $35,000 Equipment and Appliances $70,000 POS $1,300 Internet / Phone $1,350 $1,800 $1,800 $1,800 $1,800 Insurance $3,000 $3,600 $3,600 $3,600 $3,600 Pest Control $800 $960 $960 $960 $960 Trash Removal $900 $1,200 $1,200 $1,200 $1,200 Cleaning / Office Supplies $2,000 $2,400 $2,400 $2,400 $2,400 Marketing $5,000 $6,000 $6,000 $6,000 $6,000 Credit card
$5,027 $7,206 $7,927 $8,719 $9,591 Total Operating Expenses $201,877 $53,166 $53,887 $54,679 $55,551 Operating Income ($110,725) $87,421 $114,007 $143,252 $175,421 Interest
Depreciation and Amortization $11,467 $13,760 $13,760 $13,760 $13,760
or Loss from
of
Income Taxes $0 $0 $10,343 $25,899 $32,332 Total Expenses $386,792 $305,599 $327,282 $355,311 $375,465 Net Profit ($122,192) $73,661 $89,904 $103,593 $129,329

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Downtown
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Coffee
Net Profit / Sales (46%) 19% 22% 23% 26%

Balance Sheet (With Monthly Detail)

Cash $250,000 $197,500 ($18,680) ($10,515) ($2,350) $5,815 $6,703 $14,868 $23,032 $23,922 $32,086 $40,252 Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory Other Current Assets

Total Current Assets $250,000 $197,500 ($18,680) ($10,515) ($2,350) $5,815 $6,703 $14,868 $23,032 $23,922 $32,086 $40,252

Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300

Accumulated Depreciation ($1,147) ($2,293) ($3,440) ($4,587) ($5,733) ($6,880) ($8,027) ($9,173) ($10,320) ($11,467)

Total LongTerm Assets $105,153 $104,007 $102,860 $101,713 $100,567 $99,420 $98,273 $97,127 $95,980 $94,833

Total Assets $250,000 $197,500 $86,473 $93,492 $100,510 $107,529 $107,269 $114,288 $121,306 $121,048 $128,066 $135,085

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales Taxes Payable

Short-Term Debt

Prepaid Revenue

Total Current Liabilities

Long-Term Debt

$2,426 $4,851 $7,277 $2,425 $4,851 $7,276 $2,426 $4,851 $7,277

$0 $0 $2,426 $4,851 $7,277 $2,425 $4,851 $7,276 $2,426 $4,851 $7,277

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2022 Jan '22 Feb '22 Mar '22 Apr '22 May '22 June '22 July '22 Aug '22 Sept '22 Oct '22 Nov '22 Dec '22

Long-Term Liabilities

Total Liabilities

$0 $0 $2,426 $4,851 $7,277 $2,425 $4,851 $7,276 $2,426 $4,851 $7,277

Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 Retained Earnings

Earnings ($52,500) ($163,527) ($158,934) ($154,341) ($149,748) ($145,156) ($140,563) ($135,970) ($131,378) ($126,785) ($122,192)

Total Owner's Equity $250,000 $197,500 $86,473 $91,066 $95,659 $100,252 $104,844 $109,437 $114,030 $118,622 $123,215 $127,808

Total Liabilities & Equity $250,000 $197,500 $86,473 $93,492 $100,510 $107,529 $107,269 $114,288 $121,306 $121,048 $128,066 $135,085

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Downtown
39
Coffee & Bagels

2023

Cash $41,139 $49,304 $57,469 $60,661 $71,129 $81,598 $84,062 $94,530 $104,999 $107,463 $117,932 $128,400 Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory Other Current Assets

Total Current Assets $41,139 $49,304 $57,469 $60,661 $71,129 $81,598 $84,062 $94,530 $104,999 $107,463 $117,932 $128,400

Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300

Accumulated Depreciation ($12,613) ($13,760) ($14,907) ($16,053) ($17,200) ($18,347) ($19,493) ($20,640) ($21,787) ($22,933) ($24,080) ($25,227)

Total LongTerm Assets $93,687 $92,540 $91,393 $90,247 $89,100 $87,953 $86,807 $85,660 $84,513 $83,367 $82,220 $81,073

Total Assets $134,826 $141,844 $148,862 $150,908 $160,229 $169,551 $170,869 $180,191 $189,512 $190,830 $200,152 $209,473

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales Taxes Payable $2,425 $4,851 $7,276 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004

Short-Term Debt Prepaid Revenue

Total Current Liabilities $2,425 $4,851 $7,276 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004

Long-Term Debt

Long-Term Liabilities

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Downtown Coffee & Bagels 40
Jan '23 Feb '23 Mar '23 Apr '23 May '23 June '23 July '23 Aug '23 Sept '23 Oct '23 Nov '23 Dec '23

Total Liabilities $2,425 $4,851 $7,276 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004 $2,668 $5,336 $8,004

Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000

Retained Earnings ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192) ($122,192)

Earnings $4,593 $9,185 $13,778 $20,432 $27,086 $33,739 $40,393 $47,047 $53,700 $60,354 $67,008 $73,661

Total Owner's Equity $132,401 $136,993 $141,586 $148,240 $154,893 $161,547 $168,201 $174,854 $181,508 $188,162 $194,816 $201,469

Total Liabilities & Equity $134,826 $141,844 $148,862 $150,908 $160,229 $169,551 $170,869 $180,190 $189,512 $190,830 $200,152 $209,473

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Downtown Coffee & Bagels 41

Cash $130,865 $141,334 $151,802 $156,798 $169,801 $182,803 $187,001 $200,004 $213,006 $217,203 $230,205 $243,207 Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory Other Current Assets

Total Current Assets $130,865 $141,334 $151,802 $156,798 $169,801 $182,803 $187,001 $200,004 $213,006 $217,203 $230,205 $243,207

Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300 $106,300

Accumulated Depreciation ($26,373) ($27,520) ($28,667) ($29,813) ($30,960) ($32,107) ($33,253) ($34,400) ($35,547) ($36,693) ($37,840) ($38,987)

Total LongTerm Assets $79,927 $78,780 $77,633 $76,487 $75,340 $74,193 $73,047 $71,900 $70,753 $69,607 $68,460 $67,313

Total Assets $210,792 $220,114 $229,435 $233,285 $245,141 $256,996 $260,048 $271,904 $283,759 $286,810 $298,665 $310,521

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $0 $0 $0 $0 $1,423 $3,207 $4,991 $6,775 $8,559 $10,343

Sales Taxes Payable $2,669 $5,337 $8,005 $2,934 $5,869 $8,804 $2,935 $5,870 $8,805 $2,935 $5,869 $8,804

Short-Term Debt Prepaid Revenue

Total Current Liabilities $2,669 $5,337 $8,005 $2,934 $5,869 $8,804 $4,358 $9,077 $13,796 $9,710 $14,428 $19,147

Long-Term Debt Long-Term Liabilities

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2024 Jan '24 Feb '24 Mar '24 Apr '24 May '24 June '24 July '24 Aug '24 Sept '24 Oct '24 Nov '24 Dec '24

Total Liabilities $2,669 $5,337 $8,005 $2,934 $5,869 $8,804 $4,358 $9,077 $13,796 $9,710 $14,428 $19,147

Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000

Retained Earnings ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531) ($48,531)

Earnings $6,654 $13,307 $19,961 $28,882 $37,802 $46,723 $54,221 $61,358 $68,494 $75,631 $82,768 $89,904

Total

Owner's Equity $208,123 $214,777 $221,430 $230,351 $239,272 $248,192 $255,690 $262,827 $269,963 $277,100 $284,237 $291,374

Total Liabilities & Equity $210,792 $220,114 $229,435 $233,285 $245,141 $256,996 $260,048 $271,904 $283,759 $286,810 $298,665 $310,521

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Downtown Coffee & Bagels 43

2022 2023 2024 2025 2026

Cash $40,252 $128,400 $243,207 $376,777 $527,245 Accounts Receivable $0 $0 $0 $0 $0

Inventory

Other Current Assets

Total Current Assets $40,252 $128,400 $243,207 $376,777 $527,245

Long-Term Assets $106,300 $106,300 $106,300 $106,300 $106,300

Accumulated Depreciation ($11,467) ($25,227) ($38,987) ($52,747) ($66,507)

Total Long-Term Assets $94,833 $81,073 $67,313 $53,553 $39,793

Total Assets $135,085 $209,473 $310,521 $430,330 $567,038

Accounts Payable $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $10,343 $25,899 $32,332

Sales Taxes Payable $7,277 $8,004 $8,804 $9,465 $10,411

Short-Term Debt

Prepaid Revenue

Total Current Liabilities $7,277 $8,004 $19,147 $35,364 $42,743

Long-Term Debt

Long-Term Liabilities

Total Liabilities $7,277 $8,004 $19,147 $35,364 $42,743

Paid-In Capital $250,000 $250,000 $250,000 $250,000 $250,000

Retained Earnings ($122,192) ($48,531) $41,374 $144,966 Earnings ($122,192) $73,661 $89,904 $103,593 $129,329

Total Owner's Equity $127,808 $201,469 $291,374 $394,966 $524,295

Total Liabilities & Equity $135,085 $209,473 $310,521 $430,330 $567,038

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Downtown
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Coffee

Cash Flow Statement (With Monthly Detail)

Net Cash Flow from Operations

Net Profit ($52,500) ($111,027) $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 $4,593 Depreciation & Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147

Change in Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Sales Tax Payable $2,426 $2,425 $2,426 ($4,852) $2,426 $2,425 ($4,850) $2,425 $2,426

Change in Prepaid Revenue

Net Cash Flow from Operations ($52,500) ($109,880) $8,165 $8,164 $8,165 $887 $8,165 $8,164 $889 $8,164 $8,165

Investing & Financing Assets Purchased or Sold ($106,300)

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Downtown Coffee & Bagels 45
Feb
Mar
Apr
May '22 June
July
Nov
Dec
2022 Jan '22
'22
'22
'22
'22
'22 Aug '22 Sept '22 Oct '22
'22
'22

Net Cash from Investing ($106,300)

Investments Received $250,000

Dividends & Distributions Change in Short-Term Debt

Change in Long-Term Debt

Net Cash from Financing $250,000

Cash at Beginning of Period $0 $250,000 $197,500 ($18,680) ($10,515) ($2,350) $5,815 $6,703 $14,868 $23,032 $23,922 $32,086

Net Change in Cash $250,000 ($52,500) ($216,180) $8,165 $8,164 $8,165 $887 $8,165 $8,164 $889 $8,164 $8,165

Cash at End of Period $250,000 $197,500 ($18,680) ($10,515) ($2,350) $5,815 $6,703 $14,868 $23,032 $23,922 $32,086 $40,252

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Downtown
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Coffee & Bagels

Net Profit $4,593 $4,593 $4,593 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654 $6,654

Depreciation & Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147

Change in Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Sales Tax Payable ($4,852) $2,426 $2,425 ($4,608) $2,668 $2,668 ($5,336) $2,668 $2,668 ($5,336) $2,668 $2,668

in Prepaid

Downtown Coffee & Bagels 47
2023 Jan '23 Feb '23 Mar '23 Apr '23 May '23 June '23 July '23 Aug '23 Sept '23 Oct '23 Nov '23 Dec '23
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Net Cash Flow from Operations
Change
Revenue Net Cash Flow from Operations $887 $8,165 $8,164 $3,192 $10,468 $10,468 $2,464 $10,468 $10,468 $2,464 $10,468 $10,468 Investing & Financing Assets Purchased or Sold Net Cash from Investing

Investments Received

Dividends & Distributions Change in Short-Term Debt Change in Long-Term Debt

Net Cash from Financing

Cash at Beginning of Period $40,252 $41,139 $49,304 $57,469 $60,661 $71,129 $81,598 $84,062 $94,531 $104,999 $107,463 $117,932

Net Change in Cash $887 $8,165 $8,164 $3,192 $10,468 $10,468 $2,464 $10,468 $10,468 $2,464 $10,468 $10,468

Cash at End of Period $41,139 $49,304 $57,469 $60,661 $71,129 $81,598 $84,062 $94,530 $104,999 $107,463 $117,932 $128,400

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Downtown
&
48
Coffee
Bagels

Net Cash Flow from Operations

Net Profit $6,654 $6,654 $6,654 $8,921 $8,921 $8,921 $7,498 $7,137 $7,137 $7,137 $7,137 $7,137 Depreciation & Amortization $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147 $1,147

Change in Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $0 $0 $0 $0 $1,423 $1,784 $1,784 $1,784 $1,784 $1,784

Change in Sales Tax Payable ($5,335) $2,668 $2,668 ($5,071) $2,935 $2,935 ($5,869) $2,935 $2,935 ($5,870) $2,934 $2,935

Change in Prepaid Revenue

Net Cash Flow from Operations $2,465 $10,468 $10,468 $4,996 $13,002 $13,002 $4,198 $13,002 $13,002 $4,197 $13,001 $13,002

Downtown Coffee & Bagels 49
Feb
Mar '24 Apr '24 May '24 June '24 July '24 Aug '24 Sept '24 Oct '24 Nov
Dec '24
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. 2024 Jan '24
'24
'24
Investing & Financing Assets Purchased or Sold Net Cash from Investing

Investments Received

Dividends & Distributions Change in Short-Term Debt Change in Long-Term Debt

Net Cash from Financing

Cash at Beginning of Period $128,400 $130,865 $141,334 $151,802 $156,798 $169,801 $182,803 $187,001 $200,004 $213,006 $217,203 $230,205

Net Change in Cash $2,465 $10,468 $10,468 $4,996 $13,002 $13,002 $4,198 $13,002 $13,002 $4,197 $13,001 $13,002

Cash at End of Period $130,865 $141,334 $151,802 $156,798 $169,801 $182,803 $187,001 $200,004 $213,006 $217,203 $230,205 $243,207

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Downtown Coffee & Bagels 50

2022 2023 2024 2025 2026

Net Cash Flow from Operations

Net Profit ($122,192) $73,661 $89,904 $103,593 $129,329

Depreciation & Amortization $11,467 $13,760 $13,760 $13,760 $13,760

Change in Accounts Receivable $0 $0 $0 $0 $0

Change in Inventory

Change in Accounts Payable $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $10,343 $15,556 $6,433

Change in Sales Tax Payable $7,277 $727 $800 $661 $946

Change in Prepaid Revenue

Net Cash Flow from Operations ($103,448) $88,148 $114,807 $133,570 $150,468

Investing & Financing

Assets Purchased or Sold ($106,300)

Net Cash from Investing ($106,300)

Investments Received $250,000

Dividends & Distributions

Change in Short-Term Debt

Change in Long-Term Debt

Net Cash from Financing $250,000

Cash at Beginning of Period $0 $40,252 $128,400 $243,207 $376,777

Net Change in Cash $40,252 $88,148 $114,807 $133,570 $150,468

Cash at End of Period $40,252 $128,400 $243,207 $376,777 $527,245

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Downtown Coffee & Bagels 51

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