Franchise Business Plan

Page 1

Popbar BUSINESSPLAN

PreparedDecember2022 ContactInformation

SteveMiller smiller35@gmail.com 123-345-6789

CONFIDENTIAL
Popbar i CONFIDENTIAL-DONOTDISSEMINATE.Thisbusinessplancontainsconfidential,trade-secretinformationandissharedonlywiththeunderstanding thatyouwillnotshareitscontentsorideaswiththirdpartieswithouttheexpresswrittenconsentoftheplanauthor. TableofContents ExecutiveSummary..........................................................................................................1 CompanyOverview...............................................................................................................................................................................1 Expectations 6 BusinessPlan......................................................................................................................7 ProblemandSolution..........................................................................................................................................................................7 Competition 10 IndustryandMarketOverview................................................................................12 IndustryMarketandMarketAnalysis 12 Execution............................................................................................................................14 Marketing&Sales...............................................................................................................................................................................14 Operations 16 KeyMetrics 17 Company.............................................................................................................................18 Overview................................................................................................................................................................................................18 Team 18 FinancialPlan...................................................................................................................19 Forecast 19 Financing...............................................................................................................................................................................................21 Statements 22 Appendix............................................................................................................................30

ExecutiveSummary

CompanyOverview

Founder'sStory

In2009,ReubenBenJehudalookedforadecadenttwistonaclassicdessert.Heandhisteamdiscussedicecream, popsicles,andotherfrozentreats.BeingfromItaly,hethoughtaboutthepossibilityofservinggelatoinanewway–on astick!

Afteralotofresearchanddevelopment,theteamperfectedtheirrecipesandthevisualaspectsoftheirstoreandadded amake-it-your-ownelement,offeringtheoptiontocustomizewithpremiumdippingsandtoppings.Fromthere,Popbar wasborn.

FranchiseOverview

PopbarisyourtraditionalItaliangelateriawithatwistofmoderndessertfun.Popbar'smenuincludesmorethan60 flavorsandendlesscustomizationoptions,specializinginall-natural,handcraftedgelatoonastick.

Othertreatsincludegelatoshakes,HotChocolateonaStick,wafflepops,andmanymoretastytreats.Popbarprides itselfonhavingsomethingtosatisfyeverysweettooth,includingthoselookingforvegan,gluten-free,nut-free,and Kosheroptions.

SincethefirstlocationopeneditsdoorsinNewYork'sWestVillagein2010,Popbarhasmadequiteanimpression, attractingongoingpressandmediacoveragesuchastheNewYorkTimes,Vogue,Elle,TimeOut,andtheVillageVoice. TheFoodNetwork'sCookingChannelfeaturedPopbarononeofitsshows.PopbarisnowanInternationalbrandwith multiplelocationsopeningin4differentcountriesandgrowing.

FranchiseValueProposition

Popbaroffersaveryvisualexperience.Inanerawherepeopleareaccustomedtoorderingfromtext-basedmenus,we standoutbecauseoureye-catchingdisplaycaseisourmenu–customersorderrightfromthedisplay!Also,becauseour popsaresovisual,customersoftensharephotosoftheircreationsonsocialmedia,whichhasundoubtedlyhelpedspread theword.

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Popbar 1

FranchiseFootprint

Popbarhaslocationsinthefollowingstatesandcities:

Headquarters

• NewYork-WestVillage California

• Anaheim

• Concord

• HuntingtonBeach

• LongBeach

• RanchoCucamonga

• Sacramento

Florida

• Orlando(VinelandPremiumOutlets)

• Orlando(InternationalPremiumOutlets)

Georgia

• Alpharetta-Atlanta

Louisiana

• NewOrleans

NorthCarolina

• Charlotte-CampNorthEnd

• Charlotte

NewJersey

• Elizabeth

NewYork

• NewYorkCity

• TheBean(Pop-Up)

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Texas

• Midland

• Odessa

Locationsopeningsoon:

• Atlanta,GA

• ElkGrove,CA

• Charleston,SC

• Columbus,GA

• Fresno,CA

• Livermore,CA

• Roseville,CA

• Summerville,SC

MarketOpportunity

Whenopeninganewfranchise,thegoalistosellaproductthatsparkspeople'sexcitement.Thatiswhyagelato franchiseissoperfect.Itmightseemthatgelatoisjustforthesummermonths,butmanypeopleeatitallyearround; eveninthefrigidwintermonths,gelatoloverswillalwaysflocktoagreatgelateria.

Theneedforsomethingnewinthelocalicecreamandgelatomarket

ThereisaneedforagelateriainCitrus,Florida,thatoffersfamiliessomethingdifferentandexcitinginhowitserves gelato.

Also,thereisalimitednumberoficecreamandgelatoshopsinthearea,andmostdonotoffermenuitemstopeople withspecialdietaryneeds.

Inaddition,manyvegangelatoloversdonothaveveganoptionsatmosticecreamandgelatoshopsandmustinstead optforshavediceinlimitedflavors.

Thesemarketconditionscreateanexcellentbusinessopportunityforanewtypeofgelateriathatisfamily-friendlyand canputafuntwistonhowcustomersenjoygelato!

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Solution

OurcompanyplanstoopenaPopbarfranchiseintheCitrus,FL,suburbs,wherelargepopulationsoffamiliesreside.

OurPopbarfranchisewillbeauniqueItaliangelateria.Itwillbespecialbecauseweoffergelatoonastickwhichishard tofindelsewhere.Ourtreatsarehealthybutindulgent,scoop-free,and,bestofall,customizable.

Wewillofferconsumersover60flavorsofgelatopopswith100%all-naturalandKosher-certifiedingredients.In addition,wewilloffermanyotherspecialties,includingGelatoShakes,HotChocolateOnAStick,WafflePops,andmore!

Wewillprideourselvesoncreatingalove-at-first-biteexperienceforeveryone,eventhoselookingforgluten-freeand nut-freeoptions.Wewillalsohavemanyveganoptionsforthemtotry.

CompanyFranchiseDescription

SweetIce,LLCDBAPopBarwillopenafranchiseinCitrus,FL. Wewillbeagelateriathatservesall-natural,handcrafted gelatoonastick.Wewillofferconsumerstreatsthatarehealthybutindulgent,scoop-free,and,bestofall,customizable.

Whatmakesusdifferentisthatwewillbetheonlygelateriaoricecreamshopthatoffersgelatoonastickandother uniquegelatodessertsandtreats ourprimarytargetmarketissuburbanfamilies.

ThebusinessisownedbySteveMiller(51%)andStephanieMiller(49%),Thecompanywillbeginbusinessoperationsin thefallof2024.

MarketOverview

MarketAnalysis

MarketValue

• In2021,theIceCream&GelatoStoreFranchiseIndustryintheUShadavalueof$6bn MarketSize

• In2021,theIceCream&GelatoStoreFranchiseIndustryintheUShad13,023businesses MarketGrowth

• TheIceCream&GelatoStoreFranchiseIndustryprojectsaCAGRof5.4%from2017to2023

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Alternatives

DairyQueenGrill&Chill(Citrus)

• Establishedin1940

• Soft-serveicecream&signatureshakes

• KnownforBlizzardtreatsandice-creamcakes

• Servingburgers,sandwiches,snacks,sides,andsalads

• Morethan7,000locationsintheUnitedStates,Canada,and20othercountries

IceDreammmShop(Lutz)

• Establishedin2017

• Local,momandpophomemadeicecreamshop

• Servingtraditionalanduniqueflavors,includingdairy-freeandalcohol-infusedoptions

• Highlyratedonline-4.9Google

• WinnerofMultipleAwards

Laterintheplan,wewilllistseveralcompetitorsbasedontheirproximitytoourlocation,products,andcustomer satisfactionratings.

MissionStatement

Popbar'smissionistoofferconsumersinCitrus,FL,andthesurroundingareas,anall-naturalin-housetreatthattastes amazingandlooksgood.Weaimtobecomethebestfamily-friendlygelateriainthelocalmarket.

KeystoSuccess

ThePopbarfranchiseofCitrus,FL,mustfocusonthefollowingkeyareastolaunchandgrowasuccessfulbusiness:

• Continuouslyengagewithourcustomerstoensureweareprovidingtheproductsandservicestheywantmost

• Closelymanageouroperatingexpensesandmaximizeprofitmargins

• Providecustomerswithexcellentcustomerserviceinacleanandfriendlyenvironment

• Implementaneffectivemarketingandadvertisingstrategy

• Keepproductsandservicesaffordableforourconsumers

• Recruit,hire,train,andabest-in-classPopbarteamandstaff

• Supportandserveourlocalcommunity

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Expectations

Forecast

ThePopbarfranchiseofCitrus,FL,isexpectedtogrossthefollowingrevenuefromFY1-FY5asthebusinesslaunches andscalesYOY.

• FY1-$101,004

• FY2-$414,274

• FY3-$455,514

• FY4-$501,065

• FY5-$551,171

FinancialHighlightsbyYear

FinancingNeeded

ThePopbarfranchiseofCitrus,FL,willseek$250,000infinancingfromanSBA7aLoan.

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BusinessPlan

ProblemandSolution

ProblemWorthSolving Background

Whystarta"Popbar"Franchise?

• Popbarisadessertbrandspecializinginall-natural,handcrafted,customizablegelatoonastick!

• Popbar'sfranchisingadvantagesincludesimpleoperations,lowcostofgoods,andquickcustomertransaction time

• ThePopbarparentcompanyprovidesongoingassistancepreandpost-opening,whichincludesdigital(social, website),print(signage),content(design,photography),development,andmore

• ThePopbarparentcompanyassistswiththelease,includingnegotiations.

• ThePopbarbrandoffersotherspecialtiesgelatoShakes,HotChocolateonaStick,wafflePops,andmore

• ThePopbarbrandhelpsfranchiseesstudytheirspecificgeographicareaandprovidesthemwiththetoolsto maximizetheirdevelopment

MarketOpportunity

Whenopeninganewfranchise,thegoalistosellaproductthatsparkspeople'sexcitement.Thatiswhyagelato franchiseissoperfect.Itmightseemthatgelatoisjustforthesummermonths,butmanypeopleeatitallyearround; eveninthefrigidwintermonths,gelatoloverswillalwaysflocktoagreatgelateria.

Theneedforsomethingnewinthelocalicecreamandgelatomarket

ThereisaneedforagelateriainCitrus,Florida,thatoffersfamiliessomethingdifferentandexcitinginhowitserves gelato.

Also,thereisalimitednumberoficecreamandgelatoshopsinthearea,andmostdonotoffermenuitemstopeople withspecialdietaryneeds.

Inaddition,manyvegangelatoloversdonothaveveganoptionsatmosticecreamandgelatoshopsandmustinstead optforshavediceinlimitedflavors.

Thesemarketconditionscreateanexcellentbusinessopportunityforanewtypeofgelateriathatisfamily-friendlyand canputafuntwistonhowcustomersenjoygelato!

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OurSolution

TheContextForOurSolution

Gelatoisinstantlyappealingandsatisfying.Ithasasweettasteandacoolandrefreshingfeel.Ittastesgreatwhenmixed withalmond,chocolate,andhazelnutcrunch,makingyoufeelhappyandsatiated.Gelatofillsyouupwithenergyand vitalityandmakesyoufeelalive!

Anotherreasonpeoplelovegelatoisthatithasamuchlowerfatcontentthantraditionalicecream.Gelatohaslowerfat becauseofthedifferenceinitsprimaryingredient.Icecreamtypicallyusescreamasitsbase,whilegelatousesmainly milkasitsfinalproduct.TheaverageAmericanconsumesapproximately23poundsoficecreamandfrozendesserts annually.

OurSolution

OurcompanyplanstoopenaPopbarfranchiseintheCitrus,FL,suburbs,wherelargepopulationsoffamiliesreside.Our PopbarfranchisewillbeauniqueItaliangelateria.Itwillbespecialbecauseweoffergelatoonastickwhichishardto findelsewhere.Ourtreatsarehealthybutindulgent,scoop-free,and,bestofall,customizable.

Wewillofferconsumersover60flavorsofgelatopopswith100%all-naturalandKosher-certifiedingredients.In addition,wewilloffermanyotherspecialties,includingGelatoShakes,HotChocolateOnAStick,WafflePops,andmore!

Wewillprideourselvesoncreatingalove-at-first-biteexperienceforeveryone,eventhoselookingforgluten-freeand nut-freeoptions.Wewillalsohavemanyveganoptionsforthemtotry.

TargetMarketSegments

CitrusisacitylocatedinFlorida.Citrushasa2020populationof159,000.Citrusiscurrentlygrowingatarateof2.8% annually.

TheaveragehouseholdincomeinCitrusis$50,000,withapovertyrateof15.5%..ThemedianageinCitrusis47.3years, 45.1yearsformalesand44.1yearsforfemales.

Citrus,FLDemographics

AccordingtothemostrecentACS,theracialcompositionofCitruswas:

• White(Non-Hispanic)(87.6%),

• White(Hispanic)(4.17%),

• BlackorAfricanAmerican(Non-Hispanic)(2.58%),

• Two+(Non-Hispanic)(1.81%)

• Asian(Non-Hispanic)(1.68%)

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TargetMarketSegments

OurPopbarfranchisewillfocusonthefollowingtargetmarketsegments

• OurTotalAddressableMarket(TAM)is120,000potentialcustomers(includingneighboringthecitiesofLutz andWesleyChapelthatarewithinareasonabledrivingdistance)

• Ouridealcustomerisafamilyof4thatcomestoenjoyagelatoonahotafternooninFlorida

• Childrenwhowantgelato-pops

• Adultsandlactose-intolerableindividualswhowantSorbets

• Anyonethathasallergiestonutsandwantsournut-freegelatooptions

• Peoplewholikevarietyandwanttotryourfruity-tangy,andchocolate-sweetflavors

ProductsandServices

ThePopbarfranchiseofCitrus,FL,willofferthefollowingproductsandservices:

Products

• Popgelatos

• Popyogurts

• Popsorbettos

• Dippings

• Toppings

• Gelatoshakes

• HotChocolateOnAStick

• MakeItAPopwich!

• VeganandGluten-FreeOptions

Services

• Plasticandpaperserviceware

• Superiorcustomerservice

• Customersmayorderonlineforpickupordelivery

• Eventandpartycatering

• Multiplewaystomakepayment

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PricingStrategy

ThePopbarfranchiseofCitrus,FL,planstousetheAbsorptionPricingStrategytoensureallcosts(variableandfixed) arecalculatedwhenestablishingpricesforourproductsandservices.Usingthispricingstrategywillallowthebusiness toconsistentlyensureweofferourproductsandservicesatattractivepricestocustomersbutstillgenerategoodprofit marginsforourcompany.

Competition

CompetitiveAnalysis

ThePopbarfranchiseofCitrus,FL,evaluatedthelocalcompetition.Althoughthefollowingcompaniesdonotofferthe sameproducts,theyrepresentalternativeswhereourtargetmarketcanspendtheirdisposableincome.

• DairyQueenGrill&Chill(Citrus)-4.1Google

• IceDreammmShop(Lutz)-4.9Google

• DelectableDelights(Lutz)-4.7Google

• LutzScoops(Lutz)-5.0Google

• sweetFrog(Lutz)-4.5Google

• Baskin-Robbins(Lutz)-3.7Google

• BiancoGelato(WesleyChapel)-4.1Google

• TwisteeTreatWesleyChapel-4.6Google

• 365Cafè(WesleyChapel)-4.5Google

• SubZeroNitrogenIceCreamWesleyChapel-4.6Google

OurAdvantages

ThePopbarfranchiseofCitrus,FL,hasthefollowingadvantagesovertheothericecreamshopcompetitorsinthearea:

• Popbarisamoreprominentandrecognizablebrandthanmanyofthelocal,independently-ownedicecream shops

• Wehaveastrongmanagementteamwithpriorbusinessexperience

• Thegelatowewillsellishealthier,moreflavorful,andtastesfresherthantheicecreamfoundatlocalicecream shops

• Customerswillenjoyourgelatoconceptinparticularasitisfunanduniqueandcomesonastick

• Wewillprovideconsumerswithbest-in-classcustomerservicethatisfriendlyandprofessional

• Atrendyandinvitingatmosphere

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SWOTAnalysis

ThePopbarfranchiseofCitrus,FL,conductedanoverallanalysisofitsbusinesspropositionbasedonthefollowing SWOTanalysis.

Strengths

• Wehaveauniquelineofgelatoproductsandawidevarietyofflavorsanddietaryoptionsforconsumers

• Strongguidance,training,andsupportfromthePopbarparentcompany

• LimitedcompetitionintheLandO'Lakes,FLarea

• Lowcostofgoods

• Inventoryrotationwithvirtuallynowaste

• Avarietyofofferings,includinggelato,sorbet,yogurt,milkshakes,hotchocolates,coffees,andmore

Weaknesses

• Wewillhavehealthycompetitionfromothertraditionalicecreamshops

• Franchisestartupcostsaremoderatelyhigh(butusuallyaffordable)

Opportunities

• Flavordrivesconsumerpurchasestoalargeextent(nearly70%),andofferingnew,innovativeflavorsfor customerscancreateloyalandrepeatcustomers

• Opportunitytostartcateringforvariouseventslikebirthdayparties,weddings,etc

• Asuccessfulstartupandscalingofthebusinesscanleadtothepurchaseofmorefranchiselocationsinthe future

Threats

• Whileothercompetitorsmayhaveadifferentconceptfortheirgelatoproducts,theycanstillstealmarket sharebyofferingpredatorypricing

• Iftheownersorstaffgethurt,injured,orhaveaprolongedillness,itcannegativelyimpactbusinessoperations

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IndustryandMarketOverview

IndustryMarketandMarketAnalysis

Industryoperatorsprimarilyserveicecreamorgelato.Thisindustrycomprisesestablishmentsthatprepareorserveice cream,variousrelatedtreats,sorbet,andgelato.Purchasesmaybeconsumedon-site,takenout,ordelivered.Icecream ismadefromdairyproductsoralternatives,suchassoymilk.Gelatogenerallyhasalowerbutterfatcontentthanice cream,whilesorbetissweetenedwaterflavoredwithfruit.Moststoresoffericecream,treats,andicecreamwith toppings.

IndustryTrends

• Manufacturerscanincreasetheirproductrangebyincludingfunctionalingredients,organicherbalfillings, andexoticflavorsinproductformulationstomeetthechangingconsumers'demands

• Thetrendtowardhealth-consciouscustomersinfluencemanufacturer'sproductiondecisions

• Productinnovationingelatoandicecreamproductsdrivesthegrowthanddevelopmentoftheglobalmarket

• Retailchannelssuchashypermarkets,supermarkets,conveniencestores,discounters,forecourtretailers,and grocerystoresactasaglobalmarketingtoolthatassistsinbuildinganimpressivepremiumimageand increasingbrandexposureofawidevarietyofgelatoandicecreamproducts

• Lastly,theriseindemandforinnovativeproductsandthedevelopmentoflactose-freegelatoandicecream providegrowthopportunitiesformarketexpansion

IndustryKeyPlayers

• DairyQueen,Inc.

• Baskin-RobbinsLLC

• ColdStoneCreameryInc.

• CulverFranchisingSystemLLC

• Ben&Jerry'sHomemadeHoldingsInc.

• BerkshireHathawayInc.

• Dunkin'BrandsInc.

IndustryProductsandServices

• On-premiseconsumption

• Drive-through/Takeout

• Sonstige

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MarketAnalysis

MarketValue

• In2021,theIceCream&GelatoStoreFranchiseIndustryintheUSwasvaluedat$6bn MarketSize

• In2021,theIceCream&GelatoStoreFranchiseIndustryintheUShad13,023businesses MarketGrowth

• TheIceCream&GelatoStoreFranchiseIndustryprojectsaCAGRof5.4%from2017to2023

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Execution Marketing&Sales

MarketingPlan

ThePopbarfranchiseofCitrus,FL,willhavearobustmarketingstrategytohelpattractcustomersduringourinitial launch.Ourcompanyaimstoattractaninitialcustomerbasewhenthebusinesslaunches,continuallygainnew customers,andrepeatbusinessatourgelateria.

Potentialmarketingstrategiesareasfollows:

• WebSiteandSocialMediaMarketing-WewillestablishadynamiceCommercewebsiteandSEOstrategythat attractsvisitorstoourwebsiteandinformsthemaboutourmenuitemsandallowsthemtoplaceandpayfor ordersonline

• SocialMediaMarketing-Wewillalsousesocialmediaplatformstoengagepeoplethroughourpostsand digitaladvertisingtogenerateleadsandinterestinourgelateria.Wewillalsoencouragenewandexisting customerstotakephotosandvideoswhileatourestablishmentandpostthemontheirsocialmediaaccounts

• LoyaltyandRewardsProgram–WewillusePopbar'sestablishedloyaltyprogram,whichsendsSMSmessages tocustomers'phonenumbersabouttheirloyaltypointsandrewards.Theprogramispointbasedandallows customerstocomeinandredeempointstowardthepurchaseofoneofourproducts

• OnlinePressReleases-Theinternet,newsorganizations,andsocialmediaplatformshaveregularsections highlightingnewbusinessopenings.Wewillmakesuretheygivecoveragetoourgelateria'sgrandopeningand oranytimewesponsororareinvolvedwithlocalevents

• SignUpforYelp-Yelpistheleadingonlinereviewsite,withover140millionmonthlyvisitorsandmorethan 148millionreviews.BecauseYelpissuchaninfluentialreviewsite,ourPopbarfranchisewillhaveabusiness profileonthisplatformandkeepitupdated.Inaddition,wewillaskcustomerstoleavereviewstoimprove word-of-mouthadvertisingandincreasenewbusiness

• Localevents-Wewillattendandsupportlocaloutdooreventstokeepourbrandandawarenessaboutour gelateriainfrontofconsumers

• WordofMouth-Givingexistingandfirst-timecustomersgreatfoodandbeverages,excellentservice,anda fairpricewillhelpspreadthewordaboutourbusiness

• GelateriaParaphernalia-Wewillhavealineofassorteditemsthatbearourlogo,suchashatsorshirtsthat customerscanbuy.Theseitemswillhelpdrivevisualandword-of-mouthmarketing

• Flyers–Wewilldistributeflyerstoresidents,businessesinthearea,grocerystores,andcardropsatlocal malls.Theseflyerswillofferourdailyspecials,encouragingfirst-timecustomerstocomebyourgelateria

• FranchiseSupport-WewillreceivemarketingsupportfromthePopbarParentFranchiseCompany

Allmarketingstrategiesandtacticswillbetrackedandenhancedtoensuremaximumresults.

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SalesPlan

ThePopbarfranchiseofCitrus,FL,recognizesthreeprimarywaysofachievingsuccessinthefoodservicebusiness: gettingnewpeoplethroughthedoor,gettingthosepeopletocomeback,andofferingadditionalfooditemstogenerate morespendingpersale-percustomer.

AsPopbarfocusesonthesethreesalesstrategies,wewillusemanyorallofthefollowingtactics:

1.Attractnewcustomerstoourgelateria

• ParticipatinginpublicoutdooreventsandfestivalsintheCitrus,FLarea

• Usesocialmediaandofflinemarketingtechniquestoattractnewcustomers.

• Developafirst-timecustomerprogram

2.UseCustomerRetentionStrategiestoIncreaseLoyalty

• Developacustomerloyaltyprogram

• Trainourstafftoofferthebestcustomerexperiencepossiblesothatcustomerswillalwayswanttoreturn

3.OfferCustomersDifferentWaystoBuy

• Addadeliverymenu

• Allowcustomerstoplaceordersbyphoneoronlinethroughourwebsite.

• AllowcustomerstoorderonappslikeBiteSquadandUberEats

4.TrainOurStafftoUp-sell

• Providetastetestsamplesofourdeliciousgelatopops,gelatoshakes,HotChocolateonaStick,wafflepops,and more

• Describevariousmenuitems

• Suggestnewitemsforcustomerstotryastheyareaddedtothemenu

5.MaximizeOurTableTurnoverRate

• Haveanorganizedseatingsystem

• Usetechnologytoouradvantage

• Arrangeoureatingareasformaximumseatingandserviceefficiency

OurgelateriawillbeequippedwithaniPadrunningafamiliarpoint-of-saleapp.WewillacceptVisa,MasterCard,Google Pay,andApplePaypayments.Wewillalsohaveasmalltilltoacceptcashpaymentsandmakechange.

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Operations Locations&Facilities

Ourcompany'sfirstPopbarfranchiselocationwillbeinCitrus,FL.Themanagementteamislookingatspacesand propertiesclosetofamilyneighborhoodsandestablishedbusinesses.

Technology

ThePopbarfranchiseofLandO'Lakes,FL,willneedthefollowingtechnologyforourbusinessoperations:

• Kioskfororderingmenuitems

• POSSystem

• QuickBooks

• Foodservicesoftware

• Website

• Securitysystem

• WiFi

Equipment&Tools

ThePopbarfranchiseofCitrus,FL,willneedtoacquirethefollowingequipmentandtoolsbeforetheopening:

• AlarmSystems/Cameras

• EquipmentPackage(Smallwareincluded)

• Equipment)

• ExteriorSignage

• Furniture

• LCDMenuBoards

• MillworkandCabinetry

• PopArt&Décor

• PopbarProprietaryEquipment

• POSSystem

• SeatingPackage(Optional)

• Speakers/MediaPlayer

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KeyMetrics

ThePopbarfranchiseofCitrus,FL,willfocusonmaintainingandgrowingitsbrandinthelocalmarket.Toaccomplish this,thecompanyhasidentifiedseveralkeymetricsthatwewilltracktoensurebusinesssustainabilityandgrowth:

BusinessandRevenueKPIs

• Newcustomersales

• Theaveragerevenuepercustomer

• Inventoryturnoverrate

• Costofgoods

• Laborcost

• Generaloperatingcosts

• Repeatconsumerpurchases

• Year-over-yearsalesgrowthrate

• Grossprofitmargin

CustomerexperienceKPIs

• Onlinecustomerreviews

• Customernetpromoterscore

SocialMediaKPIs

• Socialengagementmetrics

• Likes

• Comments

• Shares

• Engagementrate

WebsiteMetrics

• Websiteengagement

• SEOKeywordrankingsandsearchtraffic

• LeadsandConversions

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Company Overview

SweetIce,LLCDBAPopBarwillbelocatedinCitrus,FL,andownedbySteveMiller(51%)andStephanieMiller(49%).The companywillbeginbusinessoperationsinthefallof2024.

Team ManagementTeam

SteveMiller-Co-Owner

StevegraduatedfromtheUniversityofCentralFloridawithaFinanceandEconomicsdegree.Hehasmorethanfour yearsofexperienceinretail.Stevehasworkedinmanyindustries,includingthefoodindustry.Hehasexperiencein increasingsalesinastartupbusiness.Today,heworksforahealthcareITcompanyasabusinessanalystandproject manager.

Stevehasbroughtinnewcustomerstothecompanytoincreaseitssales.Heiswellrespectedinthebusiness communityandhasmanyconnectionsthroughsmallbusinessesassociationinTampa.

StephanieMiller-Co-Owner

StephaniegraduatedfromKansasUniversitywithaminorinMarketing.Shehasbeenhelpinghermotherwithher businessforoversevenyears.Stephanieisgettingamaster'sdegreeinFinance.

BryantisaCertifiedBusinessConsultantwithover25yearsofexperienceasacorporateexecutiveforseveralFortune 500Companiesandtheowneroftwosuccessfulbusinesses.

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Advisors BryantJarrett

FinancialPlan

Forecast

KeyAssumptions

ThePopbarfranchiseofCitrus,FL,basesitsfinancialforecastonthefollowingKeyAssumptions:

• Averagecustomerpurchase=$11.91

• Averagedailysales=100x$11.91=$1,191

• Totalmonthlysales=$1,191perdayx7daysx4weekspermonth=$33,348

• Totalsalesinyearon(FY1)$33,348x11.91=$400,000approximately

Ourcompanyanticipatesa10%YOYgrowthrateinsalesfromFY2-FY5,generatingthefollowingrevenues:

• FY1-$101,004

• FY2-$414,274

• FY3-$455,514

• FY4-$501,065

• FY5-$551,171

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RevenuebyMonth

ExpensesbyMonth

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NetProfit(orLoss)byYear

Financing

Useoffunds

ThePopbarfranchiseofCitrus,FL,isseekinganSBA7aloanfor$250,000tocoverthefollowingstartupandoperational costs:

SourcesofFunds

ThePopbarfranchiseofCitrus,FL,willseek$250,000infinancingfromanSBA7aLoan.

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Operating
Expenses
Signage
Labor
Marketing
andAdvertising
Equipment
Furnishings
andDecor
ProfessionalFees
License
Permits
and
FranchiseFees
Franchise
Training
GrandOpeningBudget

Rent $52,026 $104,052 $104,052 $104,052 $104,052

AdvertisingLocal Store Mktg $1,010 $4,143 $4,555 $5,011 $5,512

Labor Costs (Min): $9,525 $39,066 $42,955 $47,250 $51,975

Janitorial $505 $2,071 $2,278 $2,505 $2,756

ManagerSalary $6,636 $27,218 $29,927 $32,920 $36,212

Misc. Store Supplies / Office $616 $2,527 $2,779 $3,056 $3,362

Over / Short $101 $414 $456 $501 $551 Payroll Taxes $2,424 $9,943 $10,932 $12,026 $13,228 Payroll Costsprocessing $505 $2,071 $2,278 $2,505 $2,756

Postage $10 $41 $46 $50 $55 Repairs & Maintenance $616 $2,527 $2,779 $3,056 $3,362

SmallwaresReplacement $51 $207 $228 $251 $276 Utilities $6,000 $12,000 $12,000 $12,000 $12,000 Waste Removal $152 $621 $683 $752 $827

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ProfitandLoss 2023 2024 2025 2026 2027 Revenue
Direct Costs
Gross Margin
Gross Margin % 84% 84% 84% 84% 84%
CONFIDENTIAL-
Projected
$101,004 $414,274 $455,514 $501,065 $551,171
$15,850 $64,986 $71,484 $78,632 $86,495
$85,154 $349,288 $384,030 $422,433 $464,676
Operating Expenses

AdvertisingNational $2,020 $8,285 $9,110 $10,021 $11,023

Bank Service Charges $51 $207 $228 $251 $276

Internet / Phone $202 $829 $911 $1,002 $1,102

Legal & Accounting Expenses $2,020 $8,285 $9,110 $10,021 $11,023

Liability Insurance $1,800 $3,600 $3,600 $3,600 $3,600

Licenses & Permits $2,100 $4,200 $4,200 $4,200 $4,200

Sales Discounts $2,020 $8,285 $9,110 $10,021 $11,023

Merchant Processing Fees $2,020 $8,285 $9,110 $10,021 $11,023

Miscellaneous $202 $829 $911 $1,002 $1,102

Pest Control $152 $621 $683 $752 $827

POS Support $354 $1,450 $1,594 $1,754 $1,929

Royalty $6,060 $24,856 $27,331 $30,064 $33,070

Workers' Compensation Ins $152 $621 $683 $752 $827

Franchise Fee $35,000 Tenant Finish (800SF) $65,000

Alarm System /Cameras $900

Popbar Layout & Plan Review $1,000

Architectural, Engineering & Completed CD's $11,000

Business Licenses $1,500

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Exterior Signage $5,000 Operating Capital $10,000 Grand Opening Budget $2,000

Initial Insurance (GL & WC) $2,000

LCD Menu Boards $2,000 Millwork and Cabinetry $21,000 Seating Package (Optional) $5,000

PopArt & Décor $5,600

Equipment Package (Smallware included) $23,000

Initial Inventory $18,000 Popbar Proprietary Equipment $48,200

POS System $2,000 Professional Fees: (Attorney-CPA) $1,500

Shipping Fees (Furniture, Equipment) $9,000

Speakers / Media Player $500 NY Site Visit & Training Expense $2,000

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Architectural, Engineering & Completed CD's: $11,000

Total Operating Expenses $381,528 $277,258 $292,529 $309,396 $327,951

Operating Income ($296,374) $72,030 $91,502 $113,037 $136,725

Interest Incurred $14,488 $13,327 $12,094 $10,786 $9,396 Depreciation and Amortization Gain or Loss from Sale of Assets

Income Taxes $0 $0 $0 $0 $11,366 Total Expenses $411,866 $355,570 $376,107 $398,814 $435,208 Net Profit ($310,862) $58,704 $79,407 $102,251 $115,963 Net Profit / Sales (308%) 14% 17% 20% 21%

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ProjectedBalanceSheet

Starting Balances 2023 2024 2025 2026 2027

Cash $350,000 $27,384 $66,810 $125,776 $205,716 $310,006 Accounts Receivable $0 $0 $0 $0 $0

Inventory Other Current Assets

Total Current Assets $350,000 $27,384 $66,810 $125,776 $205,716 $310,006

Long-Term Assets Accumulated Depreciation Total LongTerm Assets Total Assets $350,000 $27,384 $66,810 $125,776 $205,716 $310,006

Accounts Payable $0 $0 $0 $0 $0 Income Taxes Payable $0 $0 $0 $0 $11,366 Sales Taxes Payable $7,070 $7,777 $8,554 $8,769 $9,646

Short-Term Debt $18,824 $19,985 $21,218 $22,526 $23,916 $25,391

Prepaid Revenue

Total Current Liabilities $18,824 $27,055 $28,995 $31,080 $32,685 $46,403

Long-Term Debt $231,176 $211,191 $189,973 $167,447 $143,531 $118,140 Long-Term Liabilities $231,176 $211,191 $189,973 $167,447 $143,531 $118,140

CONFIDENTIAL

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Total Liabilities $250,000 $238,246 $218,968 $198,527 $176,216 $164,543

Paid-In Capital Retained Earnings $100,000 $100,000 ($210,862) ($152,158) ($72,751) $29,500 Earnings ($310,862) $58,704 $79,407 $102,251 $115,963

Total Owner's Equity $100,000 ($210,862) ($152,158) ($72,751) $29,500 $145,463

Total Liabilities & Equity $350,000 $27,384 $66,810 $125,776 $205,716 $310,006

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ProjectedCashFlowStatement 2023 2024 2025 2026 2027

Net Cash Flow from Operations

Net Profit ($310,862) $58,704 $79,407 $102,251 $115,963

Depreciation & Amortization

Change in Accounts Receivable $0 $0 $0 $0 $0

Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $0 $0 $11,366

Change in Sales Tax Payable $7,070 $707 $777 $215 $877

Change in Prepaid Revenue

Net Cash Flow from Operations ($303,792) $59,411 $80,184 $102,466 $128,206

Investing & Financing Assets Purchased or Sold

Net Cash from Investing Investments Received

Dividends & Distributions

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Change in Short-Term Debt

$1,161 $1,233 $1,309 $1,389 $1,475

Change in Long-Term Debt ($19,985) ($21,218) ($22,526) ($23,916) ($25,391)

Net Cash from Financing ($18,824) ($19,985) ($21,218) ($22,526) ($23,916)

Cash at Beginning of Period $350,000 $27,384 $66,810 $125,776 $205,716

Net Change in Cash ($322,616) $39,425 $58,967 $79,940 $104,290

Cash at End of Period $27,384 $66,810 $125,776 $205,716 $310,006

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Revenue

Popbar Food Sales $33,000 $33,000 $33,000 Other Sales $334 $334 $334 Credits $334 $334 $334 Total

$33,668 $33,668 $33,668 Total

$5,283 $5,283 $5,283 Gross Margin $28,385 $28,385 $28,385 Gross Margin % 84% 84% 84%

Operating Expenses Rent $8,671 $8,671 $8,671 $8,671 $8,671 $8,671 AdvertisingLocal Store Mktg $337 $337 $337 Labor Costs (Min): $3,175 $3,175 $3,175 Janitorial $168 $168 $168 ManagerSalary $2,212 $2,212 $2,212

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Appendix
andLoss
monthlydetail)
Jan '23 Feb '23 Mar '23 Apr '23 May '23 June '23 July '23 Aug '23 Sept '23 Oct '23 Nov '23 Dec '23
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Profit
Statement(With
2023
Revenue
Direct Costs

Misc. Store

Supplies / Office $205 $205 $205

Over / Short $34 $34 $34

Payroll Taxes $808 $808 $808

Payroll Costsprocessing $168 $168 $168

Postage $3 $3 $3

Repairs & Maintenance $205 $205 $205

SmallwaresReplacement $17 $17 $17

Utilities $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 Waste Removal $51 $51 $51

AdvertisingNational $673 $673 $673

Bank Service Charges $17 $17 $17

Internet / Phone $67 $67 $67

Legal & Accounting Expenses $673 $673 $673

Liability Insurance $300 $300 $300 $300 $300 $300

Licenses & Permits $350 $350 $350 $350 $350 $350

Sales Discounts $673 $673 $673

Merchant Processing Fees $673 $673 $673

Miscellaneous $67 $67 $67

Pest Control $51 $51 $51

POS Support $118 $118 $118

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Royalty $2,020 $2,020 $2,020 Workers' Compensation Ins $51 $51 $51

Franchise Fee $35,000

Tenant Finish (800SF) $65,000

Alarm System /Cameras $900

Popbar Layout & Plan Review $1,000

Architectural, Engineering & Completed CD's $11,000

Business Licenses $1,500 Exterior Signage $5,000

Operating Capital $10,000

Grand Opening Budget $2,000

Initial Insurance (GL & WC) $2,000

LCD Menu Boards $2,000

Millwork and Cabinetry $21,000

Seating Package (Optional) $5,000

PopArt & Décor $5,600

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CopyofPopBar 32

Equipment Package (Smallware included) $23,000

Initial Inventory $18,000 Popbar Proprietary Equipment $48,200

POS System $2,000

Professional Fees: (AttorneyCPA) $1,500

Shipping Fees (Furniture, Equipment) $9,000

Speakers / Media Player $500

NY Site Visit & Training Expense $2,000

Architectural, Engineering & Completed CD's: $11,000

Total Operating Expenses $73,600 $121,321 $93,521 $24,721 $22,788 $22,788 $22,788

Operating Income ($73,600) ($121,321) ($93,521) ($24,721) $5,596 $5,596 $5,596

Interest Incurred $1,250 $1,242 $1,235 $1,227 $1,219 $1,211 $1,204 $1,196 $1,188 $1,180 $1,172 $1,164

Depreciation and Amortization

Gain or Loss from Sale of Assets

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CopyofPopBar 33

Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Expenses $1,250 $1,242 $1,235 $1,227 $1,219 $74,811 $122,525 $94,717 $25,909 $29,252 $29,244 $29,236

Net Profit ($1,250) ($1,242) ($1,235) ($1,227) ($1,219) ($74,811) ($122,525) ($94,717) ($25,909) $4,416 $4,424 $4,432

Net Profit / Sales 13% 13% 13%

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CopyofPopBar 34

2024 Jan '24 Feb '24 Mar '24 Apr '24 May '24 June '24 July '24 Aug '24 Sept '24 Oct '24 Nov '24 Dec '24

Revenue

Popbar Food Sales $33,000 $33,000 $33,000 $33,000 $33,000 $33,000 $33,000 $33,000 $33,000 $36,300 $36,300 $36,300

Other Sales $334 $334 $334 $334 $350 $350 $350 $350 $350 $367 $367 $367 Credits $334 $334 $334 $334 $350 $350 $350 $350 $350 $367 $367 $367

Total Revenue $33,668 $33,668 $33,668 $33,668 $33,700 $33,700 $33,700 $33,700 $33,700 $37,034 $37,034 $37,034

Total Direct Costs $5,283 $5,283 $5,283 $5,283 $5,284 $5,284 $5,284 $5,284 $5,284 $5,812 $5,812 $5,812

Gross Margin $28,385 $28,385 $28,385 $28,385 $28,417 $28,417 $28,417 $28,417 $28,417 $31,222 $31,222 $31,222 Gross Margin % 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84%

Operating Expenses

Rent $8,671 $8,671 $8,671 $8,671 $8,671 $8,671 $8,671 $8,671 $8,671 $8,671 $8,671 $8,671

-

Store Mktg

$337 $337

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CopyofPopBar 35
$205
$34 $34 $34 $34
$808
$808 $808
$168 $168 $168 $168
$3 $3 $3 $3 $3 $3 $3 $3 $3 $4
Advertising
Local
$337
$337 $337 $337 $337 $337 $337 $370 $370 $370 Labor Costs (Min): $3,175 $3,175 $3,175 $3,175 $3,178 $3,178 $3,178 $3,178 $3,178 $3,492 $3,492 $3,492 Janitorial $168 $168 $168 $168 $169 $169 $169 $169 $169 $185 $185 $185 ManagerSalary $2,212 $2,212 $2,212 $2,212 $2,214 $2,214 $2,214 $2,214 $2,214 $2,433 $2,433 $2,433 Misc. Store Supplies / Office
$205 $205 $205 $206 $206 $206 $206 $206 $226 $226 $226 Over / Short
$34 $34 $34 $34 $34 $37 $37 $37 Payroll Taxes
$808
$809 $809 $809 $809 $809 $889 $889 $889 Payroll Costsprocessing
$169 $169 $169 $169 $169 $185 $185 $185 Postage
$4 $4

Repairs & Maintenance

$205 $205 $205 $205 $206 $206 $206 $206 $206 $226 $226 $226

SmallwaresReplacement $17 $17 $17 $17 $17 $17 $17 $17 $17 $19 $19 $19

Utilities $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Waste Removal $51 $51 $51 $51 $51 $51 $51 $51 $51 $56 $56 $56 AdvertisingNational $673 $673 $673 $673 $674 $674 $674 $674 $674 $741 $741 $741

Bank Service Charges $17 $17 $17 $17 $17 $17 $17 $17 $17 $19 $19 $19

Internet / Phone $67 $67 $67 $67 $67 $67 $67 $67 $67 $74 $74 $74

Legal & Accounting Expenses $673 $673 $673 $673 $674 $674 $674 $674 $674 $741 $741 $741

Liability Insurance $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

Licenses & Permits $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350

Sales Discounts $673 $673 $673 $673 $674 $674 $674 $674 $674 $741 $741 $741

Merchant Processing Fees $673 $673 $673 $673 $674 $674 $674 $674 $674 $741 $741 $741

Miscellaneous $67 $67 $67 $67 $67 $67 $67 $67 $67 $74 $74 $74

Pest Control $51 $51 $51 $51 $51 $51 $51 $51 $51 $56 $56 $56

POS Support $118 $118 $118 $118 $118 $118 $118 $118 $118 $130 $130 $130

Royalty $2,020 $2,020 $2,020 $2,020 $2,022 $2,022 $2,022 $2,022 $2,022 $2,222 $2,222 $2,222

Workers' Compensation Ins $51 $51 $51 $51 $51 $51 $51 $51 $51 $56 $56 $56

Franchise Fee

Tenant Finish (800SF)

Alarm System /Cameras

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CopyofPopBar 36

Popbar Layout & Plan Review

Architectural, Engineering & Completed CD's

Business Licenses Exterior Signage

Operating Capital Grand Opening Budget

Initial Insurance (GL & WC)

LCD Menu Boards Millwork and Cabinetry Seating Package (Optional)

PopArt & Décor Equipment Package (Smallware included)

Initial Inventory Popbar Proprietary Equipment

POS System

Professional Fees: (AttorneyCPA)

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CopyofPopBar 37

Shipping Fees (Furniture, Equipment)

Speakers / Media Player NY Site Visit & Training Expense Architectural, Engineering & Completed CD's: Total Operating Expenses $22,788 $22,788 $22,788 $22,788 $22,800 $22,800 $22,800 $22,800 $22,800 $24,035 $24,035 $24,035 Operating Income $5,596 $5,596 $5,596 $5,596 $5,616 $5,616 $5,616 $5,616 $5,616 $7,188 $7,188 $7,188 Interest Incurred $1,156 $1,148 $1,140 $1,131 $1,123 $1,115 $1,107 $1,098 $1,090 $1,081 $1,073 $1,065

Depreciation and Amortization Gain or Loss from Sale of Assets Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Expenses $29,227 $29,219 $29,211 $29,203 $29,207 $29,199 $29,190 $29,182 $29,174 $30,928 $30,919 $30,911

Net Profit $4,441 $4,449 $4,457 $4,465 $4,493 $4,501 $4,510 $4,518 $4,526 $6,106 $6,115 $6,123 Net Profit / Sales 13% 13% 13% 13% 13% 13% 13% 13% 13% 16% 17% 17%

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CopyofPopBar 38

Revenue

Popbar Food Sales $36,300 $36,300 $36,300 $36,300 $36,300 $36,300 $36,300 $36,300 $36,300 $39,930 $39,930 $39,930

Other Sales $367 $367 $367 $367 $367 $367 $367 $367 $367 $403 $403 $403 Credits $367 $367 $367 $367 $367 $367 $367 $367 $367 $403 $403 $403

Total Revenue $37,034 $37,034 $37,034 $37,034 $37,034 $37,034 $37,034 $37,034 $37,034 $40,736 $40,736 $40,736

Total Direct Costs $5,812 $5,812 $5,812 $5,812 $5,812 $5,812 $5,812 $5,812 $5,812 $6,393 $6,393 $6,393

Gross Margin $31,222 $31,222 $31,222 $31,222 $31,222 $31,222 $31,222 $31,222 $31,222 $34,343 $34,343 $34,343 Gross Margin % 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84%

Operating Expenses

-

Mktg

$8,671 $8,671

$8,671 $8,671 $8,671 $8,671 $8,671 $8,671 $8,671 $8,671 $8,671

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CopyofPopBar 39
2025 Jan '25 Feb '25 Mar '25 Apr '25 May '25 June '25 July '25 Aug '25 Sept '25 Oct '25 Nov '25 Dec '25
$226
$37 $37 $37 $37
Payroll Taxes $889 $889 $889 $889
Payroll
$185
$185
$4 $4 $4 $4 $4 $4 $4 $4 $4 $4
Rent
$8,671
Advertising
Local Store
$370 $370 $370 $370 $370 $370 $370 $370 $370 $407 $407 $407 Labor Costs (Min): $3,492 $3,492 $3,492 $3,492 $3,492 $3,492 $3,492 $3,492 $3,492 $3,841 $3,841 $3,841 Janitorial $185 $185 $185 $185 $185 $185 $185 $185 $185 $204 $204 $204 ManagerSalary $2,433 $2,433 $2,433 $2,433 $2,433 $2,433 $2,433 $2,433 $2,433 $2,676 $2,676 $2,676 Misc. Store Supplies / Office
$226 $226 $226 $226 $226 $226 $226 $226 $248 $248 $248 Over / Short
$37 $37 $37 $37 $37 $41 $41 $41
$889 $889 $889 $889 $889 $978 $978 $978
Costsprocessing
$185
$185 $185 $185 $185 $185 $185 $204 $204 $204 Postage
$4 $4

Repairs & Maintenance

$226 $226 $226 $226 $226 $226 $226 $226 $226 $248 $248 $248

SmallwaresReplacement $19 $19 $19 $19 $19 $19 $19 $19 $19 $20 $20 $20

Utilities $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Waste Removal $56 $56 $56 $56 $56 $56 $56 $56 $56 $61 $61 $61

AdvertisingNational $741 $741 $741 $741 $741 $741 $741 $741 $741 $815 $815 $815

Bank Service Charges $19 $19 $19 $19 $19 $19 $19 $19 $19 $20 $20 $20

Internet / Phone $74 $74 $74 $74 $74 $74 $74 $74 $74 $81 $81 $81

Legal & Accounting Expenses $741 $741 $741 $741 $741 $741 $741 $741 $741 $815 $815 $815

Liability Insurance $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

Licenses & Permits $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350

Sales Discounts $741 $741 $741 $741 $741 $741 $741 $741 $741 $815 $815 $815

Merchant Processing Fees $741 $741 $741 $741 $741 $741 $741 $741 $741 $815 $815 $815

Miscellaneous $74 $74 $74 $74 $74 $74 $74 $74 $74 $81 $81 $81

Pest Control $56 $56 $56 $56 $56 $56 $56 $56 $56 $61 $61 $61

POS Support $130 $130 $130 $130 $130 $130 $130 $130 $130 $143 $143 $143

Royalty $2,222 $2,222 $2,222 $2,222 $2,222 $2,222 $2,222 $2,222 $2,222 $2,444 $2,444 $2,444

Workers' Compensation Ins $56 $56 $56 $56 $56 $56 $56 $56 $56 $61 $61 $61

Franchise Fee

Tenant Finish (800SF)

Alarm System /Cameras

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Popbar Layout & Plan Review

Architectural, Engineering & Completed CD's

Business Licenses Exterior Signage

Operating Capital Grand Opening Budget

Initial Insurance (GL & WC)

LCD Menu Boards Millwork and Cabinetry Seating Package (Optional)

PopArt & Décor Equipment Package (Smallware included)

Initial Inventory Popbar Proprietary Equipment

POS System

Professional Fees: (AttorneyCPA)

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Shipping Fees (Furniture, Equipment)

Speakers / Media Player NY Site Visit & Training Expense Architectural, Engineering & Completed CD's: Total Operating Expenses $24,035 $24,035 $24,035 $24,035 $24,035 $24,035 $24,035 $24,035 $24,035 $25,406 $25,406 $25,406 Operating Income $7,188 $7,188 $7,188 $7,188 $7,188 $7,188 $7,188 $7,188 $7,188 $8,938 $8,938 $8,938 Interest Incurred $1,056 $1,047 $1,039 $1,030 $1,021 $1,013 $1,004 $995 $986 $977 $968 $959

Depreciation and Amortization Gain or Loss from Sale of Assets Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Expenses $30,902 $30,894 $30,885 $30,876 $30,868 $30,859 $30,850 $30,841 $30,832 $32,775 $32,766 $32,757 Net Profit $6,132 $6,140 $6,149 $6,158 $6,166 $6,175 $6,184 $6,193 $6,202 $7,961 $7,970 $7,979 Net Profit / Sales 17% 17% 17% 17% 17% 17% 17% 17% 17% 20% 20% 20%

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2023 2024 2025 2026 2027

Revenue

Popbar Food Sales $99,000 $405,900 $446,490 $491,139 $540,253

Other Sales $1,002 $4,187 $4,512 $4,963 $5,459

Credits $1,002 $4,187 $4,512 $4,963 $5,459

Total Revenue $101,004 $414,274 $455,514 $501,065 $551,171

Total Direct Costs $15,850 $64,986 $71,484 $78,632 $86,495

Gross Margin $85,154 $349,288 $384,030 $422,433 $464,676

Gross Margin % 84% 84% 84% 84% 84%

Operating Expenses

Rent $52,026 $104,052 $104,052 $104,052 $104,052

Advertising - Local Store Mktg $1,010 $4,143 $4,555 $5,011 $5,512

Labor Costs (Min): $9,525 $39,066 $42,955 $47,250 $51,975

Janitorial $505 $2,071 $2,278 $2,505 $2,756

Manager - Salary $6,636 $27,218 $29,927 $32,920 $36,212

Misc. Store Supplies / Office $616 $2,527 $2,779 $3,056 $3,362

Over / Short $101 $414 $456 $501 $551

Payroll Taxes $2,424 $9,943 $10,932 $12,026 $13,228

Payroll Costs - processing $505 $2,071 $2,278 $2,505 $2,756

Postage $10 $41 $46 $50 $55

Repairs & Maintenance $616 $2,527 $2,779 $3,056 $3,362

Smallwares - Replacement $51 $207 $228 $251 $276

Utilities $6,000 $12,000 $12,000 $12,000 $12,000

Waste Removal $152 $621 $683 $752 $827

Advertising- National $2,020 $8,285 $9,110 $10,021 $11,023

Bank Service Charges $51 $207 $228 $251 $276

Internet / Phone $202 $829 $911 $1,002 $1,102

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Legal & Accounting Expenses

$2,020 $8,285 $9,110 $10,021 $11,023

Liability Insurance $1,800 $3,600 $3,600 $3,600 $3,600

Licenses & Permits $2,100 $4,200 $4,200 $4,200 $4,200

Sales Discounts $2,020 $8,285 $9,110 $10,021 $11,023

Merchant Processing Fees $2,020 $8,285 $9,110 $10,021 $11,023

Miscellaneous $202 $829 $911 $1,002 $1,102

Pest Control $152 $621 $683 $752 $827

POS Support $354 $1,450 $1,594 $1,754 $1,929

Royalty $6,060 $24,856 $27,331 $30,064 $33,070

Workers' Compensation Ins $152 $621 $683 $752 $827

Franchise Fee $35,000

Tenant Finish (800SF) $65,000

Alarm System /Cameras $900

Popbar Layout & Plan Review $1,000

Architectural, Engineering & Completed CD's $11,000

Business Licenses $1,500

Exterior Signage $5,000

Operating Capital $10,000

Grand Opening Budget $2,000

Initial Insurance (GL & WC) $2,000

LCD Menu Boards $2,000

Millwork and Cabinetry $21,000

Seating Package (Optional) $5,000

PopArt & Décor $5,600

Equipment Package (Smallware included) $23,000

Initial Inventory $18,000

Popbar Proprietary Equipment $48,200

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POS System $2,000

Professional Fees: (Attorney-CPA) $1,500

Shipping Fees (Furniture, Equipment) $9,000

Speakers / Media Player $500

NY Site Visit & Training Expense $2,000

Architectural, Engineering & Completed CD's: $11,000

Total Operating Expenses $381,528 $277,258 $292,529 $309,396 $327,951

Operating Income ($296,374) $72,030 $91,502 $113,037 $136,725

Interest Incurred $14,488 $13,327 $12,094 $10,786 $9,396 Depreciation and Amortization Gain or Loss from Sale of Assets

Income Taxes $0 $0 $0 $0 $11,366

Total Expenses $411,866 $355,570 $376,107 $398,814 $435,208

Net Profit ($310,862) $58,704 $79,407 $102,251 $115,963

Net Profit / Sales (308%) 14% 17% 20% 21%

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BalanceSheet(WithMonthlyDetail)

Starting Balances Jan '23 Feb '23 Mar '23 Apr '23 May '23 June '23 July '23 Aug '23 Sept '23 Oct '23 Nov '23 Dec '23

Cash $350,000 $347,224 $344,448 $341,672 $338,896 $336,120 $259,744 $135,647 $39,350 $11,853 $17,030 $22,208 $27,384 Accounts Receivable $0 $0 $0

Inventory Other Current Assets Total Current Assets $350,000 $347,224 $344,448 $341,672 $338,896 $336,120 $259,744 $135,647 $39,350 $11,853 $17,030 $22,208 $27,384

Long-Term Assets Accumulated Depreciation Total LongTerm Assets Total Assets $350,000 $347,224 $344,448 $341,672 $338,896 $336,120 $259,744 $135,647 $39,350 $11,853 $17,030 $22,208 $27,384

Accounts Payable $0 $0 $0 $0 $0 $0 $0 Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales Taxes Payable $2,357 $4,714 $7,070

Short-Term Debt $18,824 $18,918 $19,013 $19,108 $19,203 $19,299 $19,396 $19,493 $19,590 $19,688 $19,787 $19,886 $19,985

Prepaid Revenue

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Total

Current Liabilities $18,824 $18,918 $19,013 $19,108 $19,203 $19,299 $19,396 $19,493 $19,590 $19,688 $22,144 $24,600 $27,055

Long-Term Debt $231,176 $229,556 $227,928 $226,291 $224,647 $222,994 $221,333 $219,664 $217,986 $216,300 $214,605 $212,902 $211,191

Long-Term Liabilities $231,176 $229,556 $227,928 $226,291 $224,647 $222,994 $221,333 $219,664 $217,986 $216,300 $214,605 $212,902 $211,191

Total Liabilities $250,000 $248,474 $246,940 $245,399 $243,850 $242,293 $240,729 $239,156 $237,576 $235,988 $236,749 $237,502 $238,246

Paid-In Capital

Retained Earnings $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 Earnings ($1,250) ($2,492) ($3,727) ($4,954) ($6,173) ($80,985) ($203,509) ($298,226) ($324,135) ($319,719) ($315,294) ($310,862)

Total Owner's Equity $100,000 $98,750 $97,508 $96,273 $95,046 $93,827 $19,015 ($103,509) ($198,226) ($224,135) ($219,719) ($215,294) ($210,862)

Total Liabilities & Equity $350,000 $347,224 $344,448 $341,672 $338,896 $336,120 $259,744 $135,647 $39,350 $11,853 $17,030 $22,208 $27,384

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2024 Jan '24 Feb '24 Mar '24 Apr '24 May '24 June '24 July '24 Aug '24 Sept '24 Oct '24 Nov '24 Dec '24

Cash $25,492 $30,669 $35,846 $33,952 $39,151 $44,351 $42,476 $47,675 $52,875 $52,802 $59,806 $66,810 Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory

Other Current Assets

Total Current Assets $25,492 $30,669 $35,846 $33,952 $39,151 $44,351 $42,476 $47,675 $52,875 $52,802 $59,806 $66,810

Long-Term Assets Accumulated Depreciation Total LongTerm Assets Total Assets $25,492 $30,669 $35,846 $33,952 $39,151 $44,351 $42,476 $47,675 $52,875 $52,802 $59,806 $66,810

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales Taxes Payable $2,357 $4,714 $7,071 $2,356 $4,715 $7,074 $2,359 $4,718 $7,077 $2,593 $5,185 $7,777

Short-Term Debt $20,085 $20,185 $20,286 $20,388 $20,490 $20,592 $20,695 $20,799 $20,903 $21,007 $21,112 $21,218

Prepaid Revenue

Total Current Liabilities $22,442 $24,899 $27,357 $22,744 $25,205 $27,666 $23,054 $25,517 $27,980 $23,600 $26,297 $28,995

Long-Term Debt $209,471 $207,742 $206,005 $204,259 $202,504 $200,741 $198,968 $197,187 $195,397 $193,598 $191,790 $189,973

Long-Term Liabilities $209,471 $207,742 $206,005 $204,259 $202,504 $200,741 $198,968 $197,187 $195,397 $193,598 $191,790 $189,973

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Total Liabilities $231,913 $232,642 $233,362 $227,003 $227,709 $228,407 $222,023 $222,704 $223,377 $217,198 $218,087 $218,968

Paid-In Capital

Retained Earnings ($210,862) ($210,862) ($210,862) ($210,862) ($210,862) ($210,862) ($210,862) ($210,862) ($210,862) ($210,862) ($210,862) ($210,862) Earnings $4,441 $8,889 $13,346 $17,811 $22,304 $26,805 $31,315 $35,833 $40,360 $46,466 $52,580 $58,704

Total Owner's Equity ($206,421) ($201,973) ($197,516) ($193,051) ($188,558) ($184,056) ($179,547) ($175,029) ($170,502) ($164,396) ($158,281) ($152,158)

Total Liabilities & Equity $25,492 $30,669 $35,846 $33,952 $39,151 $44,351 $42,476 $47,675 $52,875 $52,802 $59,806 $66,810

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2025 Jan '25 Feb '25 Mar '25 Apr '25 May '25 June '25 July '25 Aug '25 Sept '25 Oct '25 Nov '25 Dec '25

Cash $66,037 $73,041 $80,046 $79,271 $86,275 $93,280 $92,506 $99,511 $106,514 $107,750 $116,764 $125,776 Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory

Other Current Assets

Total Current Assets $66,037 $73,041 $80,046 $79,271 $86,275 $93,280 $92,506 $99,511 $106,514 $107,750 $116,764 $125,776

Long-Term Assets Accumulated Depreciation Total LongTerm Assets Total Assets $66,037 $73,041 $80,046 $79,271 $86,275 $93,280 $92,506 $99,511 $106,514 $107,750 $116,764 $125,776

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales Taxes Payable $2,593 $5,185 $7,778 $2,592 $5,184 $7,777 $2,592 $5,185 $7,777 $2,851 $5,703 $8,554

Short-Term Debt $21,324 $21,430 $21,538 $21,645 $21,754 $21,862 $21,972 $22,081 $22,192 $22,303 $22,414 $22,526

Prepaid Revenue

Total Current Liabilities $23,917 $26,615 $29,316 $24,237 $26,938 $29,639 $24,564 $27,266 $29,969 $25,154 $28,117 $31,080

Long-Term Debt $188,147 $186,312 $184,467 $182,614 $180,751 $178,878 $176,997 $175,106 $173,205 $171,295 $169,376 $167,447

Long-Term Liabilities $188,147 $186,312 $184,467 $182,614 $180,751 $178,878 $176,997 $175,106 $173,205 $171,295 $169,376 $167,447

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Total Liabilities $212,064 $212,927 $213,783 $206,851 $207,688 $208,518 $201,560 $202,372 $203,174 $196,449 $197,493 $198,527

Paid-In Capital

Retained Earnings ($152,158) ($152,158) ($152,158) ($152,158) ($152,158) ($152,158) ($152,158) ($152,158) ($152,158) ($152,158) ($152,158) ($152,158) Earnings $6,132 $12,272 $18,421 $24,579 $30,745 $36,920 $43,104 $49,297 $55,498 $63,459 $71,429 $79,407

Total Owner's Equity ($146,026) ($139,886) ($133,737) ($127,580) ($121,413) ($115,238) ($109,054) ($102,861) ($96,660) ($88,699) ($80,729) ($72,751)

Total Liabilities & Equity $66,037 $73,041 $80,046 $79,271 $86,275 $93,280 $92,506 $99,511 $106,514 $107,750 $116,764 $125,776

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Starting Balances 2023 2024 2025 2026 2027

Cash $350,000 $27,384 $66,810 $125,776 $205,716 $310,006

Accounts Receivable $0 $0 $0 $0 $0

Inventory

Other Current Assets

Total Current Assets $350,000 $27,384 $66,810 $125,776 $205,716 $310,006

Long-Term Assets

Accumulated Depreciation

Total Long-Term Assets

Total Assets $350,000 $27,384 $66,810 $125,776 $205,716 $310,006

Accounts Payable $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $0 $0 $11,366

Sales Taxes Payable $7,070 $7,777 $8,554 $8,769 $9,646

Short-Term Debt $18,824 $19,985 $21,218 $22,526 $23,916 $25,391

Prepaid Revenue

Total Current Liabilities $18,824 $27,055 $28,995 $31,080 $32,685 $46,403

Long-Term Debt $231,176 $211,191 $189,973 $167,447 $143,531 $118,140

Long-Term Liabilities $231,176 $211,191 $189,973 $167,447 $143,531 $118,140

Total Liabilities $250,000 $238,246 $218,968 $198,527 $176,216 $164,543

Paid-In Capital

Retained Earnings $100,000 $100,000 ($210,862) ($152,158) ($72,751) $29,500 Earnings ($310,862) $58,704 $79,407 $102,251 $115,963

Total Owner's Equity $100,000 ($210,862) ($152,158) ($72,751) $29,500 $145,463

Total Liabilities & Equity $350,000 $27,384 $66,810 $125,776 $205,716 $310,006

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CashFlowStatement(WithMonthlyDetail)

Net Cash Flow

from Operations

Net Profit ($1,250) ($1,242) ($1,235) ($1,227) ($1,219) ($74,811) ($122,525) ($94,717) ($25,909) $4,416 $4,424 $4,432

Depreciation & Amortization

Change in Accounts Receivable $0 $0 $0

Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Sales Tax Payable $2,357 $2,357 $2,356

Change in Prepaid Revenue

Net Cash Flow from Operations ($1,250) ($1,242) ($1,235) ($1,227) ($1,219) ($74,811) ($122,525) ($94,717) ($25,909) $6,773 $6,781 $6,788

Investing & Financing Assets Purchased or Sold

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2023 Jan '23 Feb '23 Mar '23 Apr '23 May '23 June '23 July '23 Aug '23 Sept '23 Oct '23 Nov '23 Dec '23

Net

Cash from Investing Investments Received

Dividends & Distributions

Change in Short-Term Debt $94 $95 $95 $96 $96 $96 $97 $97 $98 $98 $99 $99

Change in Long-Term Debt ($1,620) ($1,628) ($1,636) ($1,645) ($1,653) ($1,661) ($1,669) ($1,678) ($1,686) ($1,695) ($1,703) ($1,711)

Net Cash from Financing ($1,526) ($1,534) ($1,541) ($1,549) ($1,557) ($1,565) ($1,572) ($1,580) ($1,588) ($1,596) ($1,604) ($1,612)

Cash at Beginning of Period $350,000 $347,224 $344,448 $341,672 $338,896 $336,120 $259,744 $135,647 $39,350 $11,853 $17,030 $22,208

Net Change in Cash ($2,776) ($2,776) ($2,776) ($2,776) ($2,776) ($76,376) ($124,097) ($96,297) ($27,497) $5,177 $5,177 $5,176

Cash at End of Period $347,224 $344,448 $341,672 $338,896 $336,120 $259,744 $135,647 $39,350 $11,853 $17,030 $22,208 $27,384

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Net Cash Flow from Operations

Net Profit $4,441 $4,449 $4,457 $4,465 $4,493 $4,501 $4,510 $4,518 $4,526 $6,106 $6,115 $6,123

Depreciation & Amortization

Change in Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Sales Tax Payable ($4,713) $2,357 $2,357 ($4,715) $2,359 $2,359 ($4,715) $2,359 $2,359 ($4,484) $2,592 $2,592

Change in Prepaid Revenue

Net Cash Flow from Operations ($272) $6,806 $6,814 ($250) $6,852 $6,860 ($205) $6,877 $6,885 $1,622 $8,707 $8,715

Investing & Financing

Assets

Purchased or Sold Net Cash from Investing

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2024 Jan '24 Feb '24 Mar '24 Apr '24 May '24 June '24 July '24 Aug '24 Sept '24 Oct '24 Nov '24 Dec '24

Investments Received

Dividends & Distributions

Change in Short-Term Debt $100 $100 $101 $101 $102 $102 $103 $103 $104 $105 $105 $106

Change in Long-Term Debt ($1,720) ($1,729) ($1,737) ($1,746) ($1,755) ($1,763) ($1,772) ($1,781) ($1,790) ($1,799) ($1,808) ($1,817)

Net Cash from Financing ($1,620) ($1,628) ($1,636) ($1,645) ($1,653) ($1,661) ($1,669) ($1,678) ($1,686) ($1,695) ($1,703) ($1,711)

Cash at Beginning of Period $27,384 $25,492 $30,669 $35,846 $33,952 $39,151 $44,351 $42,476 $47,675 $52,875 $52,802 $59,806

Net Change in Cash ($1,893) $5,177 $5,177 ($1,895) $5,199 $5,199 ($1,875) $5,199 $5,199 ($72) $7,004 $7,004

Cash at End of Period $25,492 $30,669 $35,846 $33,952 $39,151 $44,351 $42,476 $47,675 $52,875 $52,802 $59,806 $66,810

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2025 Jan '25 Feb '25 Mar '25 Apr '25 May '25 June '25 July '25 Aug '25 Sept '25 Oct '25 Nov '25 Dec '25

Net Cash Flow from Operations

Net Profit $6,132 $6,140 $6,149 $6,158 $6,166 $6,175 $6,184 $6,193 $6,202 $7,961 $7,970 $7,979

Depreciation & Amortization

Change in Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Inventory Change in Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Sales Tax Payable ($5,184) $2,592 $2,593 ($5,186) $2,592 $2,593 ($5,185) $2,593 $2,592 ($4,926) $2,852 $2,851

Change in Prepaid Revenue

Net Cash Flow from Operations $948 $8,732 $8,742 $972 $8,758 $8,768 $999 $8,786 $8,794 $3,035 $10,822 $10,830

Investing & Financing

Assets

Purchased or Sold

Net Cash from Investing

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Investments Received

Dividends & Distributions

Change in Short-Term Debt $106 $107 $107 $108 $108 $109 $109 $110 $110 $111 $112 $112

Change in Long-Term Debt ($1,826) ($1,835) ($1,844) ($1,854) ($1,863) ($1,872) ($1,882) ($1,891) ($1,900) ($1,910) ($1,920) ($1,929)

Net Cash from Financing ($1,720) ($1,729) ($1,737) ($1,746) ($1,755) ($1,763) ($1,772) ($1,781) ($1,790) ($1,799) ($1,808) ($1,817)

Cash at Beginning of Period $66,810 $66,037 $73,041 $80,046 $79,271 $86,275 $93,280 $92,506 $99,511 $106,514 $107,750 $116,764

Net Change in Cash ($772) $7,004 $7,005 ($774) $7,004 $7,005 ($773) $7,005 $7,004 $1,236 $9,014 $9,013

Cash at End of Period $66,037 $73,041 $80,046 $79,271 $86,275 $93,280 $92,506 $99,511 $106,514 $107,750 $116,764 $125,776

CONFIDENTIAL-DONOTDISSEMINATE.Thisbusinessplancontainsconfidential,trade-secretinformationandissharedonlywiththeunderstandingthatyouwillnotshareitscontentsorideaswiththirdparties withouttheexpresswrittenconsentoftheplanauthor.

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2023 2024 2025

Net Cash Flow from Operations

Net Profit ($310,862) $58,704 $79,407 $102,251 $115,963

Depreciation & Amortization

Change in Accounts Receivable $0 $0 $0 $0 $0

Change in Inventory

Change in Accounts Payable $0 $0 $0 $0 $0

Change in Income Tax Payable $0 $0 $0 $0 $11,366

Change in Sales Tax Payable $7,070 $707 $777 $215 $877

Change in Prepaid Revenue

Net Cash Flow from Operations ($303,792) $59,411 $80,184 $102,466 $128,206

Investing & Financing

Assets Purchased or Sold

Net Cash from Investing Investments Received

Dividends & Distributions

Change in Short-Term Debt $1,161 $1,233 $1,309 $1,389 $1,475

Change in Long-Term Debt ($19,985) ($21,218) ($22,526) ($23,916) ($25,391)

Net Cash from Financing ($18,824) ($19,985) ($21,218) ($22,526) ($23,916)

Cash at Beginning of Period $350,000 $27,384 $66,810 $125,776 $205,716

Net Change in Cash ($322,616) $39,425 $58,967 $79,940 $104,290

Cash at End of Period $27,384 $66,810 $125,776 $205,716 $310,006

CONFIDENTIAL-DONOTDISSEMINATE.Thisbusinessplancontainsconfidential,trade-secretinformationandissharedonlywiththeunderstandingthatyouwillnotshareitscontentsorideaswiththirdparties withouttheexpresswrittenconsentoftheplanauthor.

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2026 2027

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