Downtown Coffee & Bagels
Investor Pitch Deck
Problem
Due to Covid-19, more and more people want safety and peace of mind to be a part of their coffee experience. Drive-thru has far fewer shared touchpoints and fewer opportunities for contamination. The specialty-coffee house market is growing at a healthy pace.
There has not been a single year; specialty coffee sales have not risen. In several cases, the increase has been in double digits. In addition, no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long.
These market conditions create a local business opportunity in Austin to open a drive-thru that provides quality coffee and convenience with drive-thru window service and indoor seating.
Solution
Downtown Coffee & Bagels plans to take advantage of this business opportunity by opening an independent drive-thru coffee shop that offers specialty coffee and teas in a unique, welcoming environment not found in other coffee shops.
Our coffee shop will be tastefully decorated and furnished and be the perfect place to relax comfortably, work away from home or spend time catching up with friends.
Products & Services Coffee Teas Donuts Breakfast sandwiches Assorted Pastries Dine-in Takeout Drive-thru Downtown Coffee & Bagels offers the following products and services: Products Services
Downtown Coffee & Bagels will offer a variety of coffee and tea beverages, bagels, donuts and sandwiches.
The pirces listed are for basic food and beverages options. Prices will increase or vary based on addons and upgrades.
Product Pricing
$4 $5 $2 $3 $7
Target
Downtown Coffee & Bagels' customer base is comprised of the following target market groups:
Downtown
and female customers
Working-class and white-collar Daily coffee drinkers
within a 2-5 miles radius of the coffee shop location
Market Male
18–65-year-olds
Live
Coffee & Bagels will not become overly dependent on any single consumer group by appealing to several market segments.
Buyer Personas
NAME Amy Fitzgerald
Jonathon Perky
Lorna Alvarado
NEEDS An environment to enjoy a cup of coffee and work remotely A coffee house with a drive-thru window to grab coffee heading to work
Being
SOURCES OF INFO Reddit, Quora, Instagram, TikTok Facebook,
Enjoys reading and parttime blogging Always
the
A place to get hot coffee and a bagel after getting kids off to school MOTIVATION To be more organised. Connection with the team. Creating more quality personal time FRUSTRATION
disturbed while working Wasting time Not being appreciated
news. Online networking, word of mouth, Instagram, Pinterest. ADDITIONAL.
on
go. Hopes to start a business in the next feew years
Competitors
Downtown Coffee & Bagels has identified the following cafes as two of our primary competitors based on the overall products and services they offer:
Starbucks
World's largest coffeehouse chain Established in 1971 Products include handcrafted beverages, signature roasted coffee, premium teas, and light bites
Mobile Order and Pay and in-store pick-up options
Starbucks Rewards program available for customers
Summer Moon Coffee
Locations in Austin, San Antonio, Dallas, Houston, OKC, Kansas, and Wisconsin
The coffee shop opened in 2005
Coffee is roasted in handmade brick roasters over seasoned Texas oak Customers can order coffee beans and merchandise online
Highly Rated online- 4.5 on Google
Competitive Advantages
Downtown Coffee & Bagels has sev that will help us stand out among co target consumer market area. Those
We will have a drive-thru windo and convenient service to custo Significantly higher quality and b coffee, teas, and side menu item The background and experience guide and grow our business in t Our location will be located nea businesses, a thriving residentia A family-friendly environment w service
Location Downtown Coffee & Bagels will be located at 3721 US 290, Austin, TX 78737.
m1 10% t e m 1 1 0 0 % MarketGrowth TheConsumerElectronicsIndustryintheUSisexpectedto registeraCAGRof4.5%through2022 e m 1 1 0 0 % MarketSize In2021,theConsumerElectronicsIndustryintheUSwas valuedat$82bn Industry & Market Analysis MarketValue In2021,theConsumerElectronicsIndustryintheUShad 42,930businesses
Website Logo and graphics for visual branding Social media marketing Search engine optimization (SEO) Pay per click advertising (PPC) Email marketing Customer referrals Marketing Strategy Bradley Technologies marketing plan will include the following marketing strategies:
5-Year Financial Projection
Item1 20% Item2 20% Item3 20% Item4 20% Item5 20%
Financial Investment
Downtown Coffee & Bagels is seeking $250,000 from an angel investor.
Use of Funds Renovations Marketing Insurance Supplies Furnishings and Decor Six months of operating expense Exterior signage Barista and kitchen equipment Downtown Coffee & Bagels will use raised for the following:
Management Team
John Farley – Owner
John Farley leads Downtown Coffee & Bagels. John has a solid educational background and a wealth of applicable industry experience. Frank received his Bachelor's degree and MBA from Kansas University. John has worked at several coffee shops and has worked in Italy as a coffee roaster under the wing of a French master barista.
Through a solid business model, strong educational credentials, and proprietary coffee roasting techniques John can turn Downtown Coffee & Bagels from a startup business to a significant market player in the high-end coffee market in Austin, Texas. Sales for year two are forecasted to be $312,000, rising to $355,000 in year three. Net profit is projected to be 7.58% for year two and will jump to 9.58% in year three.
Thank You John Farley Downtown Coffee & Bagels 407-634-0668 jfarley@hotmail.com