Downtown Coffee & Bagels Investor Pitch Deck
Company Overview Downtown Coffee & Bagels will be an independent coffee house located in Austin, Texas. The coffee shop will be registered as an LLC with Dennis McClintock as the sole owner. The company will launch operations in 2Q of 2022.
Problem Due to Covid-19, more and more people want safety and peace of mind to be a part of their coffee experience. Drive-thru has far fewer shared touchpoints and fewer opportunities for contamination. The specialty-coffee house market is growing at a healthy pace. There has not been a single year; specialty coffee sales have not risen. In several cases, the increase has been in double digits. In addition, no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long. These market conditions create a local business opportunity in Austin to open a drive-thru that provides quality coffee and convenience with drive-thru window service and indoor seating.
Solution Downtown Coffee & Bagels plans to take advantage of this business opportunity by opening an independent drive-thru coffee shop that offers specialty coffee and teas in a unique, welcoming environment not found in other coffee shops. Our coffee shop will be tastefully decorated and furnished and be the perfect place to relax comfortably, work away from home or spend time catching up with friends.
Products & Services Downtown Coffee & Bagels offers the following products and services: Products Coffee Teas Donuts Breakfast sandwiches Assorted Pastries Services Dine-in Takeout Drive-thru
$4
Downtown Coffee & Bagels will offer a variety of coffee and tea beverages, bagels, donuts and sandwiches. The pirces listed are for basic food and beverages options. Prices will increase or vary based on addons and upgrades.
$5
$2
$3
Product Pricing
$7
Target Market Downtown Coffee & Bagels' customer base is comprised of the following target market groups: Male and female customers 18–65-year-olds Working-class and white-collar Daily coffee drinkers Live within a 2-5 miles radius of the coffee shop location Downtown Coffee & Bagels will not become overly dependent on any single consumer group by appealing to several market segments.
Buyer Personas
NAME
Amy Fitzgerald
Jonathon Perky
Lorna Alvarado
NEEDS
An environment to enjoy a cup of coffee and work remotely
A coffee house with a drive-thru window to grab coffee heading to work
A place to get hot coffee and a bagel after getting kids off to school
MOTIVATION
To be more organised.
Connection with the team.
Creating more quality personal time
FRUSTRATION
Being disturbed while working
Wasting time
Not being appreciated
SOURCES OF INFO
Reddit, Quora, Instagram, TikTok
Facebook, news.
Online networking, word of mouth, Instagram, Pinterest.
ADDITIONAL.
Enjoys reading and parttime blogging
Always on the go.
Hopes to start a business in the next feew years
Competitors Downtown Coffee & Bagels has identified the following cafes as two of our primary competitors based on the overall products and services they offer: Starbucks World's largest coffeehouse chain Established in 1971 Products include handcrafted beverages, signature roasted coffee, premium teas, and light bites Mobile Order and Pay and in-store pick-up options Starbucks Rewards program available for customers Summer Moon Coffee Locations in Austin, San Antonio, Dallas, Houston, OKC, Kansas, and Wisconsin The coffee shop opened in 2005 Coffee is roasted in handmade brick roasters over seasoned Texas oak Customers can order coffee beans and merchandise online Highly Rated online- 4.5 on Google
Competitive Advantages Downtown Coffee & Bagels has several key advantages that will help us stand out among competitors in our target consumer market area. Those advantages are: We will have a drive-thru window that provides fast and convenient service to customers Significantly higher quality and better tasting specialty coffee, teas, and side menu items The background and experience of the owner will help guide and grow our business in the local coffee market Our location will be located near several retail shops, businesses, a thriving residential community A family-friendly environment with free Internet service