BIMA 100 2018 by BIMA

STRATEGIC PARTNER

SPONSORS AND PARTNERS

We want to get to know you from Adam.

BIMA 100

What makes us different is that we get the digital industry. We have the experience & extensive network of Digital Talent so we only work with the people who make a real impact and can help businesses achieve continued success and growth.

Digital & Tech

Agency

London 0207 871 7665

Manchester 0161 359 3789

leon@weareadam.com

richard@weareadam.com

Contract

Marketing & PR

BIMA BIMA 100 100

This is the BIMA 100 of 2018 BIMA is on a mission - to drive innovation and excellence across the digital industry. This year we’ve evolved the BIMA 100 with new categories to recognise the game changers and innovators, all helping to shape Britain’s digital economy. The people in this book are challenging the status quo. We’re here to celebrate the connectors, thought leaders, champions and industry aficionados and we want to support them on their journey to do what they do best, create change.

Natalie Gross Tarek Nseir Presidents

Arriving at these 100 names was not easy, there’s so many talented, inspirational and game-changing individuals out there making this industry what it is. The BIMA 100 is

made up of talented people across the spectrum of digital from industry powerhouses like Mel Edwards and Michael Olaye alongside the leaders of tomorrow Luciana Carvalho Se and Toluwani Farinto. We’re proud to champion those that are making our industry accessible for all, with inspirational people like Kat Hahn and Sulaiman Khan putting equality at the top of their agenda. On the subject of BIMA itself, we would like to direct your attention to the profiles on pages 4 to 6. Our power-packed line up of Council Chairs from Diversity to Mentoring and Ai to Creative have already done so much over the last year and we’re excited to see where 2018 will take us.

Finally, we would like to thank the organisations whose generous support has enabled us to bring you the BIMA 100 of 2018. They are industry leaders in their own right, and we have pleasure in thanking Adam, Amoveo, ContentCal, ForrestBrown, Jahia and Microsoft. In particular, we would like to thank the team at Microsoft who have recognised and been inspired by our mission and are working with us to drive the digital agenda in Britain. Congratulations to all who are recognised in this book and thank you for your important contributions to our industry.

BIMA 100

Meet the BIMA Central Council

Amanda Follit Managing Director TH_NK Live

Andy Moseby Partner Kemp Little LLP

Caroline Sparkes Managing Partner Dare

Dan Bailey CTO and Mobile Sales Partner IBM iX

BIMA 100

Esther Carder Partner Kingston Smith

Gerry McCusker CEO and Founder Dog

Keith Hunt Managing Partner Results International

Lawrence Weber Managing Partner, Innovation Karmarama

Ian Finch Managing Director Mando

Jon Davie CEO Zone

Nadya Powell Co-Founder Utopia

Natalie Gross Managing Partner TH_NK

BIMA 100

Nicki Sprinz Managing Director ustwo

Pete Trainor Co-Founder US Ai

Tarek Nseir CEO TH_NK

Tiffany St. James Co-Founder Transmute

Rebecca Simmonds Business Director Zone

Robert Belgrave CEO Wirehive

Tristan Pride Creative Director

Wayne Deakin Executive Creative Director Huge

SH ARE A M O V E O .T V

CREATE YOUR FREE ACCOUNT

BIMA 100

BIMA 100 2018 Index

Aishat Ola-Said

Claire Scally

Alex Price

Craig Steele

Alex Pym

Dan Willis

Alexandra Willis

Danielle Dwyer 22

Alexis Scobie

Darren Wood 22

Alison Clark

Davor Krvavac 23

Alistair Campbell

Des Johnson 23

Andy Kent

Dominic Hurst 24

Anna Rafferty

Ete Davies 24

Antony Mayfield

Euan Blair

Ardy Danielewicz 15

Gary Pretty 25

Giulia Merlo 26

Barry Matthews

Ben Wallace 16

Gregor Matheson

Carl Wong 16

Helen Reid 27

Carla Raven 17

Helena Good 27

Casey Bird 17

Inga Paterson 28

James Cotton 28

Charles Parkinson

Charlie Fuller 18

James Freedman

Chris Barnes

Janelle Feliciano

Chris Scull

Jessica Cameron

Claire McGarry 20

Jim Bowes 30

BIMA 100

Matt Meckes 42

Ruth Harrison 52

John Treacy 31

Mel Edwards 42

Sam Booth 53

Jon Davies 32

Michael Olaye 43

Sarah Jordan

Mike Shorter 43

Selma Nicholls 54

Miranda Glover 44

Shanice Mears

Nathalie Gordon

Joanna Hinchcliffe

Jon Wilkins Kat Hahn

Kerensa Jennings

Shaun McInerney

54 55

Kieron Rennie 34

Neil Collman 45

Simon Gill

Lani Shamash 34

Neil Dawson 45

Sofia Breg

Laura Jordan Bambach 36

Nicky Fagan 46

Sulaiman Khan 56

Laura McHard

Oli Green

Susan Hallam 57

Leigh Gammons

Owen Cotterell

Tim Smith

Leyya Sattar and

Pip Jamieson

Toluwani Farinto

Roshni Goyate

Rachel Faber

Tom Moran 58

Loral Quinn 38

Rachel Ward

Vicky Brown 59Â

Louize Clarke 38

Rachel Wells 49

Victoria Buchanan

Luciana Carvalho Se 39

Richard Fearn 49

William Cookson

Luke Medlock 39

Richard George

Zoltan Vass 60

Lydia Gregory 40

Richard Warren

Lynsey Briston 40

Rob Edwards

Marianne Waite

Robyn Dooley 51

Martin McDonnell

Roxanne Hobbs

BIMA 100

Aishat is the strategic lead for Livity’s emerging talent programme, Creatives and Entrepreneurs in Residence, which engaged 600 young people in the first three months. Aishat also runs Digify, Livity’s digital marketing diversity internship. She is responsible for bringing young diverse talent into the creative industries whilst helping brands and agencies to create the talent processes and cultural shifts needed to help them flourish.

TALENT CHAMPIONS

RISING STARS

AISHAT OLA-SAID

ALEX PRICE

Senior Emerging Talent Manager Livity

Founder and Managing Director 93digital

@aishattweets

@alxprce

With a deep connection to youth culture, Aishat works with young entrepreneurs and creatives to develop and execute groundbreaking projects. She uses this first hand knowledge of the audience for brands such as Warner Music and Nando’s to design innovative strategies that attract, recruit and retain the most creative and diverse young talent in the market. Relaxation is… chilling with Netflix, a good curry and my Instagram feed.

Having just turned 25, Alex now employs a team of 15 at 93digital’s new Farringdon office. Alex has grown 93digital from bedroom freelancer to a leading specialist digital agency, and was recently ranked as a Top 100 Independent Agency by The Drum. Alex was shortlisted in The Hospital Club’s h100 as a ‘Rising Star’, before winning The Drum’s ‘Agency Rising Star’. Alex has led 93digital’s growth by an average of 130% YOY, winning

multiple awards and gaining key accounts such as Institute of Physics, Amnesty International and LSE. Passionate about getting more young people into digital, Alex has given up his time to lecture students at London South Bank University and serves on BIMA’s Young Talent Council.

I’m where I am today because… of 70% hard work, 20% being good at what I do and 10% luck.

BIMA 100

CLIENT/SUPPLIER RELATIONSHIP STARS

TECH TRAILBLAZERS

ALEX PYM

ALEXANDRA WILLIS

VP, Marketing and Business Development Huge

Head of Communications, Content and Digital The Championships, Wimbledon

@alexpym

As VP, Marketing and Business Development, Alex led Huge’s notable European growth in 2017, welcoming new clients including Expedia, Hugo Boss, Zalando, Google, Esprit and Thomson Reuters, as well as winning the AAR’s largest digital pitch of the year. Alex was also the driving force behind a new workshop partnership with London Business School, as well as a push to use digital as a medium for social good, partnering with local

authorities in East London to tackle the knife crime endemic. Alex leads the ‘Make Something You Love’ event series, curating makers from all walks of life that can provide inspiration to those working in the digital industry, and has supported BIMA with Digital Day and the BIMA Mentoring scheme. Relaxation is… trail running somewhere hilly with a 90’s hiphop playlist.

@alex_willis

Through consistent innovation and continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport, building a multi-award-winning digital and communications strategy that has grown Wimbledon’s global digital audiences to over 30 million, more than doubled commercial return, and is at the heart of the long-term future of the brand. Over the past 12 months, Alexandra has spearheaded the introduction of

cognitive technology, working with official partner IBM to launch an autogenerated video highlights product that has subsequently been patented and developed into a commercial IBM product. She has also introduced digital and physical convergence through mixed reality, developed Wimbledon’s personalised digital programme, MyWimbledon, and is working on new products and services. My one wish would be… to be a morning person.

BIMA 100

Alexis is quickly becoming a leader in strategic innovation and digital futures, helping organisations, governments and NGOs to reimagine tomorrow. Her recent work includes helping government leaders develop a vision for 2030 and further build out programmes, policies, and services for the future. She also helps lead engagements with big tech, exploring digital security issues and developing human-centric technologies around people’s online privacy needs and concerns.

RISING STARS

CREATIVE STARS

ALEXIS SCOBIE

ALISON CLARK

Senior Innovation Strategist Idea Couture

Industrial Sector Lead IBM iX

@ideacouture

@IBM_iX

The impact of Alexis’s work is not only evidenced by her delivery of client projects; she thrives in both business development and team management. Her avid curiosity, strategic mind, and innate ability to connect with people, make her a valued part of the Idea Couture team. The next big thing in digital will be… a more human-centric approach to digital innovation and transformation.

Alison, Clarky as she’s known leads an incredible team focused on the Automotive, Aerospace and Defence industry. She works with businesses struggling to digitise by using creativity and design to help solve complex issues. From a standing start, she’s delivered some incredible digital transformation projects; on production systems, using design techniques and processes to prototype, engaging engineering stakeholders, and delivering through agile processes. She’s an exceptional

creative brain in a sector where creativity is not highly valued. She’s encouraged a sea-change, and clients now come to her for creative-lead solutions to deeply complex business problems.

My desert island luxury would be… lip balm, preferably Bobbi Brown, and not that carmex shit.

BIMA 100

Alistair is ECD at agency We are Social. Having worked for incredible companies like Agency Republic and Guardian Labs, he continues to seek out the most interesting work in the most cutting edge new areas of advertising. Recently his five part content series investigating technology’s effect on privacy in the 21st century won a D&AD Pencil, was featured in the Big Bang Data exhibition and screened at the WEC in Davos.

CREATIVE STARS

CEOS & LEADERS

ALISTAIR CAMPBELL

ANDY KENT

Executive Creative Director We Are Social

CEO Angel Solutions

@VariousProjects

@AndyCKent

His short film, The Last Job On Earth which brought to life the issues surrounding automation in the work place, was awarded Best Animated Film at the Lovies and is being featured in the exhibition Robots at the German Design Museum. Not many people know that I… was in 80’s Northern cop drama Juliet Bravo.

Andy has recently taken over as Chair of BIMA Liverpool and is the exceptional and inspirational leader of web application agency, Angel Solutions. From renovating their whole office space into a circus-themed environment over a single weekend, to rewarding staff with monthly innovation days, birthdays off, and many other benefits, Andy and Angel have a growing reputation for being one of the UK’s most caring

leaders and responsible employers respectively. Andy is especially passionate about young talent and digital opportunities, having spent much of the last year assisting the rapid growth of the OH Catalyst programme (formerly Innovators Hub) and he mentors upwards of 20 young people and business leaders at any one time. Not many people know that I… give MY autograph to famous people @andymeetsstars

BIMA 100

Anna Rafferty runs BBCW’s global digital marketing portfolio. She leads the company’s shortform and social content production, drives the corporation’s reputation for innovation and editorially develops new IP’s. In the past year she has worked on brands including BBC Earth, Blue Planet II, Doctor Who, Top Gear and Hey Duggee. She joined from Pottermore, J.K. Rowling’s entertainment company where she was Director of Product,

CEOS AND LEADERS

ANNA RAFFERTY

ANTONY MAYFIELD

Global Director: Digital Marketing and Digital Studios BBC Worldwide

CEO Brilliant Noise

@raffers

@amayfield

Content and Creative and part of the launch team for the Fantastic Beasts’ franchise and Harry Potter and the Cursed Child. Rafferty previously spent 11 years at Penguin Books where she was Digital MD. She is the Chair of Culture24, a digital arts charity and on the board of the Women’s Prize for Fiction.

I got into digital because… it was where the temp agency sent me.

Antony is a strategist, speaker and writer. He is CEO and co-founder of Brilliant Noise, a marketing-led digital transformation partner for global brands. In 2017 Brilliant Noise grew by 30% and welcomed a number of senior colleagues. In addition to designing market leading transformation programs for clients including Diageo, adidas and Universal Pictures, Antony is a regular industry speaker. He hosts Brilliant Noise’s annual Dots conference and is a regular contributor

to publications including Forbes and The Huffington Post. Antony also serves as the Chair of Lighthouse, an arts and culture agency producing, supporting and presenting new art, film, music, design and games. In 2017 the organisation was awarded continued Arts Council England National Portfolio funding, ensuring investment until 2022. Relaxation is… being able to say “enough”.

BIMA 100

Ardy doesn’t fit the mould of advertising. Politely doing what clients ask has never been his style. His approach is lateral, even asymmetric. He asks too many questions. And pushes hard when the answers are weak. But entrepreneurs like Ardy fundamentally don’t fit in the mainstream. They hunt for opportunities at the margins.

ENTREPRENEURS

CHAMPIONS FOR GOOD

ARDY DANIELEWICZ

BARRY MATTHEWS

Founder and Partner M&C Saatchi Accelerator

Director of Legal and Third Party Sales ITV

@ArdyDanielewicz

@SMBP_UK

Opportunities like using tech to: make ads, talk to clients and (god forbid) even make advertising profitable. If opportunity is found at the margins, Ardy proudly sits there. Having launched M&C Saatchi Accelerator, he works everyday to find new ways to grow the tech-enabled businesses of tomorrow. Think of him as a hunter of opportunity, whose digital tools are as disruptive as his questions. Relaxation is… memes.

As well as his day job as Director of Legal affairs and Third Party Sales at ITV - co-ordinating some of the biggest changes to commercial TV (and its digital offerings) over the last five years - Barry has created and developed the Social Mobility Business Partnership (SMBP). The SMBP is a volunteer-led charity which brings together over 80 professional services firms, and some of the country’s biggest brands,

committed to supporting students from low income backgrounds in their pursuit of a career. From a programme of 20 students in London in 2014, Barry has grown the scheme to accommodate over 400 pupils in nine locations around the country. For more info visit https://smbp.org.uk/.

Not many people know that I… studied ballet for 5 years.

BIMA 100

Ben is Director of drpdigital, part of creative agency drp. Under Ben’s stewardship drpdigital has committed to a number of pioneering shared value recruitment initiatives. Developing and nurturing new talent with local partner enterprises has become a core strategic focus which has facilitated a rapid and substantial expansion of the digital team over recent years. Ben’s strong links with local colleges and universities have

CHAMPIONS FOR GOOD

ENTREPRENEURS

BEN WALLACE

CARL WONG

Director drpdigital

CEO LivingLens

@drpdigital

@carllw7

been pivotal in implementing a development programme that gives invaluable insights, experience and apprenticeships for future digital talent. Additionally, Ben and his team have collaborated with the National Autistic Society and charity ASPIE, to provide workshops, work experience and paid employment at drp for autistic team members. My great idea is… yet to come.

Carl is the co-founder of LivingLens, a technology business which unlocks the insight in people’s stories to inspire decisions. With his passion for consumer insight and unbounded enthusiasm, Carl has raised millions in equity investment to fund LivingLens development over the last 4 years. The past 12 months has seen LivingLens add offices in New York and Toronto, and build significant AI capabilities. This has opened up new ways for businesses to understand

their customers more effectively than ever before to improve areas such as product development, campaign testing and customer experience feedback. The result for LivingLens has been 400% growth, 40% of business coming from North America, pipeline conversion more than doubling, and projects delivered in over 40 languages. I’ve never… made money by performing on the street, but I wish I had.

BIMA 100

TECH TRAILBLAZERS

CHAMPIONS FOR GOOD

CARLA RAVEN

CASEY BIRD

Strategy Director / Head of Data and Insights SHARE Creative

Creative Lead Refinery29

@Share_Creative

@caseyjbird

As Strategy Director at SHARE Creative, Carla is responsible for bridging the gap between the data and creative and is known for placing consumers at the heart of any project.

healthcare, automotive, FMCG, financial and lifestyle with clients including Sky, FCA, Southern Comfort, The North Face and Vans to name a few.

With 10 years’ experience in various research, data and analytic roles, Carla has helped deliver integrated campaigns and build bespoke data products across a variety of sectors and FTSE 350 brands spanning

Carla has recently been featured in an inspirational piece for wearethecity. com as an identifited woman leader in Tech. My desert island luxury would be… salt and vinegar squares.

In 2017 Casey became the first ever elected President of SheSays. In that year she doubled the amount of events they ran, continued to grow their online community, built new brand partnerships and led the ‘I AM REINDEER’ Christmas campaign for a second year. As well as leading the wider team she continued her work with the mentor scheme - Who’s Your Momma,

a scheme that has paired over 200 women in 3 years. Outside of SheSays she is the Creative Lead of Refinery29 London and the founder of The Freelance Circle – a venture that allows freelancers to anonymously review their experiences of advertising and marketing agencies.

The film/book title that describes my life is… ‘PLOT TWIST!’

BIMA 100

Charles believes a deeper understanding of human behaviour is essential for the future of the UK creative sector, in order for us to maintain our global position as creative elites. He is bringing the most innovative minds in the industry together to create a movement that leads to further integration of behavioural science to continue our outstanding creative contribution to a global audience.

RISING STARS

TECH TRAILBLAZERS

CHARLES PARKINSON

CHARLIE FULLER

Director Unity and Motion

Technical Director Wolf in Motion

@unityandmotion

@charliefuller

Alongside co-founding Unity & Motion, delivering successful video campaigns for Tefal, Stella Artois and KPMG, Charles mentors progressive individuals from Deloitte consultants, investment bankers, city lawyers and agencies. He trains teams and individuals to gain a deeper understanding of how people process information in different ways, the value systems people operate from and how to communicate progressively. The film/book title that describes my life is… Limitless.

Charlie is obsessed with virtual reality. In 2016 he co-founded Wolf in Motion alongside design partner Guillaume Couche with the aim of creating innovative and engaging immersive experiences. The duo have been busy helping brands such as Pilsner Urquell and Glenfiddich take their first steps in the virtual world whilst keeping time for more experimental training, artistic and augmented reality projects.

Recently Charlie has led the development of a physically accurate VR photography simulator, the world’s first synchronised live VR and live music performance, and an innovative VR mixed-media experience, released at the Winter Olympics in South Korea. My desert island luxury would be… Spotify.

BIMA 100

Chris is a pragmatic, straight talking northerner heading up the Realise customer experience offering. He has changed Realise immeasurably since his arrival and is now tasked with creating a more compelling offering across all strategic design services, to enable Realise to challenge clients to think bigger, be more ambitious in their outlook and recognise the true value in what they are doing.

UX & DESIGN STARS

INDUSTRY VISIONARIES

CHRIS BARNES

CHRIS SCULL

Customer Experience Director Realise

Experience Design Director ORM

@realisetweets

@cjscull

This approach has seen Chris help shape the fan experience of over 60 EFL club websites, rethink the role of ‘digital’ in large investment management companies and figure out how to make the end to end journey of bus travellers as stress-free as possible.

Chris heads up the experience design team at ORM. Since joining, Chris has focused on collaborating with leading transport and financial brands to reframe their digital products with client owned customer data and insight driven conversion at the heart of everything.

The next big thing in digital will be… something very few of us are thinking about.

Within ORM, Chris has devised new structures and processes to break down silos, enhance communication and derisk delivery; tactics that he best

describes as “not that dissimilar to the ‘total football’ philosophy of the 1974 Dutch team”. Off the digital pitch, Chris hosts a podcast noted by The Observer as one of the sports podcasts of 2017: ‘Quickly Kevin, will he score?’ - a sideways reminiscence of 90s football. I got into digital because… it’s more fun than a real job.

BIMA 100

Claire is Managing Director of Wireframe Immersive and has driven the quality of CG Visualisation. In the last year, Claire has pushed the boundaries of architectural visualisation into Virtual Reality. She partnered with Aitken Turnbull and Hammond Care to develop VREmpathy Platform (EP) technology, enabling Architects and designers to create dementia friendly spaces using VR-EP to understand how dementia affects vision. Combining years of technical skills and knowledge; sales,

CLIENT/SUPPLIER RELATIONSHIP STARS

TALENT CHAMPIONS

CLAIRE MCGARRY

CLAIRE SCALLY

Managing Director Wireframe Immersive

Joint Managing Director TRCmedia

@ClaireTMcGarry

@cmscally

business development and contract/ client management experience, Claire cultivated an approach that has confidently secured and sustained relationships with substantive clients. Claire has most recently collaborated with Multiplex, Morrison Construction, Interserve and Vital Energi to win competitive multi-million-pound contracts. Not many people know... that I wanted to pursue acting at school after crashing a Higher in Drama.

Claire is Joint MD of TRCmedia, a Glasgow based training body for the Digital and TV sector. Since joining in 2016 Claire has been instrumental in pushing the organisation forward, improving existing training and developing innovative new programmes to ensure Scotland is on the world map for digital excellence. Successful courses delivered this year include TRC’s flagship digital training programme ‘Special Edition’, a programme for women in digital

devised in response to the gender imbalance at senior and board level and ‘Look East’ - for Scottish digital companies considering business opportunities in Asia. Claire is passionate about inspiring the next generation of digital leaders and hopes to build on that through her new role on the BIMA Scotland Council. My favourite quote/saying is… ‘what’s the worst thing that can happen…?!’

BIMA 100

Craig has run a series of innovative online workshops for young learners that explore cyber security skills in a fun and practical way. Almost 2000 young people from across the UK and internationally have taken part in the live-streamed sessions in the past 6 months and learned “How to Rob A Bank”. This is bringing in new digital talent who don’t have the opportunity to learn these much-needed digital skills.

TALENT CHAMPIONS

CHAMPIONS FOR GOOD

CRAIG STEELE

DAN WILLIS

Digital Skills Consultant Digital Skills Education

Founder and Managing Director Why Digital

@Craig88

@why_digital

These online collaborative games have made learning digital skills a fun and sociable experience, and feedback from learners is that it has increased their awareness of jobs in digital. In addition, Craig continues to run CoderDojo Scotland, a national network of volunteer run coding clubs for young people. Relaxation is… a city break, an afternoon in a coffee shop, and a trip to the theatre.

Dan owns brand strategy agency, Why Digital. When diagnosed as bipolar, he leveraged his influence to drive mental health awareness and volunteered his time giving marketing advice to charities, whilst also rallying the local digital community to drive change. He created a fringe event at The Drum’s Do It Day in Bournemouth, focusing on mental health awareness, involving leading creative and digital minds to conceptualise solutions. He implemented a campaign to engage influential business people to share their mental health stories

and encourage conversation around mental health. He’s delivered talks on using technology to manage his mania and depression with such success, his psychologist discharged him from therapy. He’s now developing this further to create a solution to help others. The innovation that’s excited me lately is… Alexa used as a home assistant for dementia patients; answering questions objectively, no matter how often asked.

BIMA 100

Danielle makes up half of Redweb’s marketing team, and takes responsibility for internal and external brand activity, as well as events and community initiative involvement. Danielle is passionate about educating people on the breadth of opportunities in digital, she organises Digital Wave – the largest digital careers conference for young people in the UK. She attends careers fairs and schools delivering inspirational career talks. Danielle continuously

RISING STARS

TECH TRAILBLAZERS

DANIELLE DWYER

DARREN WOOD

Marketing Executive Redweb

Creative Technology Director Digitas

@Redweb

@pixelpig

promotes apprenticeships to bridge the gap between education and careers and is part of the Young Apprenticeship Ambassador Network (YAAN). Danielle is also part of the BIMA Young Talent Council. In 2017 she was recognised jointly in the BIMA 100 as a Digital Ambassador and received a Rock Star award in 2017 for Rising Star. My one wish would be… to have the other 99 people in the BIMA Top 100 join me at Digital Wave this year…get in touch!

Darren is currently resident inventor at Digitas - always testing emerging technologies, building prototypes, and constantly leaving them all in wonder of what he’ll dream up next. There are no small words to describe his depth of technical knowledge and his drive to bring ideas to life. Darren’s technology-fuelled creations include everything from a Santa skill for Alexa at Christmas, pitchwinning VR experiences, room-sized holograms, AR experiences and even

a cryptocurrency platform that he put together in the space of an hour-long meeting. Whatever the challenge, Darren will come up with a creative and technical solution to inspire people and smash it. I’m where I am today because… I thrive on failure – I believe failure always leads to success.

BIMA 100

Davor has lead the team at B-Reel to punch well above their weight and deliver one of last year’s most awarded pieces of work; the Official Gorillaz App. Recognized around the world, from Cannes to New York and beyond, the work has firmly put the UK digital creative scene front of mind. He joined B-Reel London in September 2015 and has, together with Managing Director and Founding Partner Johannes Åhlund, been instrumental

CREATIVE STARS

CLIENT/SUPPLIER RELATIONSHIP STARS

DAVOR KRVAVAC

DES JOHNSON

Executive Creative Director B-Reel

Global Marketing Director Castrol

@B__REEL

@therealdesj

in building a new team that has moved B-Reel from digital production into its current position as one of the UK’s most progressive and interesting creative agencies.

My favourite quote is… “Does the angle between two walls have a happy ending?” J G Ballard

When Castrol chose IBM iX to be their digital transformation partner, their goal was to leverage digital to create superior customer experiences. Des knew that a total shift in mindset, culture and working patterns would be required to be successful in this new world. Des and his team would have to embrace more risk, more ambiguity, and accept some failure through experimentation and prototyping. And that’s what he did.

Des created a true partnership - IBM iX & Castrol together - co-creating in shared spaces, innovating in an environment that absolutely demanded a “one team” approach and a single minded focus on the customer. He led the joint team from the front and people naturally followed. I got into digital because… I had tried most other things in marketing.

BIMA 100

Dominic has been creating digital experiences for over 17 years in a range of sectors. He now engineers experiences as a Senior UX Consultant at Valtech. He’s an advocate for UX and customercentric insight driven design and has been shifting organisations towards data driven developments whilst still keeping user needs at the heart of their digital offerings. For Dominic, it’s not simply a case of understanding the problem, but

UX & DESIGN STARS

CEOS AND LEADERS

DOMINIC HURST

ETE DAVIES

UX/UR Consultant Valtech

Managing Director AnalogFolk

@dh_analytics

@WeAreStripes

delivering success both for the user (exceptional, usable experiences) and for the business (transformation, added value, organisational objectives). Away from the office, Dominic is a presence in UX and measurement circles, attending, speaking and running events as well as being a UX mentor for the next generation. I’m where I am today because… I’m eager to learn, listen and share. The more you give the more you get back.

Appointed as Managing Director in 2016, Ete has led AnalogFolk towards a period of unprecedented growth and creative excellence, which saw the company placed 29th in Econsultancy’s top 100 digital agencies 2017, and one of the ‘top four’ creative agencies. AnalogFolk was recognised in The Sunday Times Hiscox Tech Track 100, won The Drum’s ‘Content Marketing Agency of the Year’ and was a runner-up for Campaign’s ‘Digital Innovation Agency of The Year’.

Away from AnalogFolk, Ete is a leading protagonist in driving diversity, inclusion and equality across the creative industries, especially for the BAME community. He was named amongst the Drum Digerati in 2017, as well as Campaign Magazine’s ‘Top 10 Trailblazers 2017’ in recogniton of his efforts towards diversity.

My favourite quote/saying is… “May your choices reflect your hopes, not your fear” Nelson Mandela

BIMA 100

Euan is co-founder of WhiteHat. WhiteHat is a tech startup which matches talented, driven young people with apprenticeship opportunities at some of the world’s best companies; ranging from Google and Warner Bros through to Just Eat and Sage. WhiteHat works primarily with 16-23 year olds who have chosen not to go to university and help them accelerate their careers, delivering a range of apprenticeships designed for the digital age.

TALENT CHAMPIONS

TECH TRAILBLAZERS

EUAN BLAIR

GARY PRETTY

Founder and CEO WhiteHat

Technology Strategist and Microsoft MVP Mando

@WhiteHatGB

@garypretty

WhiteHat’s mission is to create a diverse group of future leaders by focusing on building an outstanding alternative to university and transforming the way our education and employment system currently works for young people. My one wish would be… for Liverpool to win the league! (not holding my breath)!

Gary has been at the forefront of Mando’s journey into using Artificial Intelligence, regularly consulting with FTSE 100 companies to enable them to improve customer experience by innovating with cutting edge technology such as intelligent chatbots and machine learning. Gary was one of the first Microsoft Ai MVPs (Most Valuable Professional) globally, with a focus on the Microsoft Bot platform and Cognitive Services. He speaks at conferences, both

locally and internationally, sharing his technical knowledge with peers and helping to open the eyes of business stakeholders to the art of the possible with Ai. He also helps to lead Mando’s thought leadership events and activities and is working to define Mando’s long term approach to ‘innovation-as-a-service’. Relaxation is… chilling in Disney World with my family, my amazing wife Katie and my beautiful daughter, Jessica.

BIMA 100

Giulia is passionate about changing the way the charity sector uses technology. With a background in digital marketing and product development, Giulia currently leads a team of digital change agents at Cancer Research UK, and is the driving force behind the charity’s transformation journey. She’s embedded a hub and spoke model which devolves digital skills into the organisation through cross-functional agile teams. She works tirelessly to influence and educate, and frequently

INDUSTRY VISIONARIES

RISING STARS

GIULIA MERLO

GREGOR MATHESON

Lead Proposition Manager Cancer Research UK

Design Director Tayburn

@giuliavmerlo

@gregormatheson

shares her experience with other charities. Giulia’s impact has helped Cancer Research UK becoming a sector-leading digital organisation and user-centric, lean and agile in everything they do. Giulia is also a champion for diversity and inclusion in the workplace, and a passionate advocate for women in technology. My desert island luxury would be… a Kindle with infinite battery life and space. And wi-fi, of course!

Gregor is a firm believer in thoughtful and holistic design executed with beautiful consideration and craft. Within 8 years of his graduation, he has trailblazed his way through his career, picking up an award or honour at each of his positions along the way. He has now taken place leading the creative team at renowned Edinburgh agency Tayburn as Design Director, where he brings his in-depth knowledge of digital design, conceptual thinking, art direction,

UX and digital strategy to further strengthen the team. A strong advocate of ‘paying-itforward’, Gregor has also mentored the design courses at Edinburgh College for several years, helping graduates to develop industry-ready skills.

At school I… entered a competition to design a cereal box – that’s when I first realised that design could even be a career.

BIMA 100

Helen is a Marketing Communications Strategist at Dog. During the last year, she has been fundamental to the growth of BIMA Scotland. She has helped build a strong council, curated excellent speaker panels, supported the growth of BIMA Digital Day and helped launch the first ever BIMA curated university guest lecture programme. Helen is particularly passionate about championing female talent, something that has grown since participating

TALENT CHAMPIONS

HELEN REID

HELENA GOOD

Marketing Communications Strategist Dog Digital

Graphic Design Lecturer Edinburgh College

@dogdigital

@helenamgood

in TRCmedia’s Special Edition programme, a course designed to address the gender imbalance at board level in the digital and creative industries in Scotland.

Helena Good is a design lecturer at Edinburgh College. As a lecturer she has sought to develop how employers and educators connect to create the workforce of the future.

Ultimately, Helen always seeks to leverage her vast network for the mutual benefit of everyone involved, ensuring talented individuals get their time in the limelight.

Over the last 9 years she has developed an award winning Mentoring Programme involving designers from leading agencies. The success of this programme has enabled her students to regularly win national design and marketing competitions. In January 2017, she

I’m where I am today because… my mum taught me the importance of being independent, resilient, curious and kind.

launched Daydream Believers, a programme of engagement in secondary schools promoting creative thinking, digital skills and employability. Helena believes that one of the best ways to activate our highest potential and achieve our goals is to daydream. Her desire is to open the doors to a world that pays you to daydream!

My favourite quote/saying is… “To live a creative life we must lose our fear of being wrong” Joseph Clinton Pearce.

BIMA 100

Inga leads the BA (Hons) Interaction Design programme at the Glasgow School of Art. Since its inception, she has been committed to its growth and development nationally and internationally. Over the last 12 months Inga has delivered several projects which, in addition to providing excellent skills and experience for the students, have also made great strides in bringing the School into much closer collaboration with the Arts, the local community,

TALENT CHAMPIONS

CLIENT/SUPPLIER RELATIONSHIP STARS

INGA PATERSON

JAMES COTTON

Programme Leader Interaction Design Glasgow School of Art

MD and Founder Onespacemedia

@ingapaterson

@jamescotton

and Scotland-based digital industry leaders. She is collaborating with BIMA to establish a guest speaker programme by inviting members of BIMA to speak to students studying Interaction Design and other design programmes, thus strengthening links between education and industry. Not many people know… that I am learning to surf waves not the internet.

James is the founder of Cambridgebased digital agency Onespacemedia. A designer, creative director and computer scientist by profession, James has spent his career working at the intersection of design and technology. Having founded two previous agencies, James launched Onespacemedia in 2011 to help Cambridge’s rapidly expanding technology and life science sectors to leverage cutting edge digital to compete on the global stage. James has created a company ethos built on the highest standards

of quality, accountability and transparency. This strategy is the driving force behind Onespacemedia’s reputation for excellence and its innovative work that consistently delivers measurable success for its clients. As a mentor, guest lecturer and public speaker James is a passionate advocate of the UK digital scene. My desert island luxury would be… a set of turntables, some speakers and the entire world’s music collection.

BIMA 100

As founder and CEO of Zone, James has grown the business to become one of the UK’s foremost fullservice digital agencies. With James providing strategic direction, the agency produced a calibre of work that caught the eye of Cognizant, and in October 2017 James negotiated a deal that saw Zone become part of the Fortune 500 global technology giant. Zone’s new owners recognised James’ expertise and he retained his

CEO’S AND LEADERS

CREATIVE STARS

JAMES FREEDMAN

JANELLE FELICIANO

CEO Zone

Associate Creative Director Weber Shandwick

@jamessfreedman

@TheAdnormal

leadership role at the agency. Today, James helps Cognizant expand its digital footprint by leveraging Zone’s industry-leading expertise in technology, strategy and content to provide an unrivalled end-to-end digital transformation service for some of the world’s biggest brands, including BMW Group, a client win in 2017. The next big thing in digital will be… Not thinking about digital as its own discipline.

Janelle Feliciano is an Associate Creative Director based in London. She started her career in the advertising industry and has worked across multiple communication disciplines specialising in social and digital. She recently took her digital skills into PR by joining Weber Shandwick. Before that, she was at Jam where she launched Amazon Fashion with body positive campaign, “I Wish I Could Wear” and “Tap to Give”: the world’s first charity turnstile raising funds to

provide clean water for those affected by Typhoon Haiyan. Janelle has won awards such as Cannes Young Lions, New York Festivals, One Show, Creative Circle and Campaign Big Awards. She also mentors for The One Club bootcamp, BIMA’s Digital Day and the PRWeek Mentoring Scheme. My little-known hobby is… going to more countries than my age.

BIMA 100

Over the past year, Jessica has been developing a new approach to competitor benchmarking. Her systematic approach to competitor analysis is aimed at helping organisations map out and understand their competitive landscape with respect to UX. She has applied this approach with select User Vision clients, and is currently scaling it for broader use.

UX & DESIGN STARS

CEOS & LEADERS

JESSICA CAMERON

JIM BOWES

Senior UX Consultant User Vision

CEO / Chief Innovation Officer Manifesto / The Panoply

@jessscameron

@jimbowes

This year, Jessica also worked with colleagues to develop and deliver a short course on Designing for Humans – bridging the gaps between psychology and user-centred design. She is presenting these ideas as part of the BIMA curated guest lecture programme at the Glasgow School of Art. Given the chance… I’d tell millions of carefully selected Americans to just stay home on 8 November, 2016.

Jim is the CEO and co-founder of Manifesto, a scale-up agency that employs fifty people and delivers award-winning digital work with a purpose. He’s created a family of talented individuals who work together to do things a little bit differently for organisations such as Unicef UK, Parkinsons UK and the National Trust. Jim co-hosts a monthly technology podcast, AlexaSTOP! about how

technology is changing people’s lives, and presents a weekly tech show, de:code, on Hoxton Radio. Jim’s career also includes his position on the Board of Trustees for Asthma UK. Jim is a great leader who’s energy and enthusiasm represents everything an agency CEO should be.

My one wish would be… If we could focus on making the world better rather than politics.

BIMA 100

Joanna is a stalwart visionary and campaigner for driving and raising the profile of client services within the digital sector. Passionate about promoting the profile of talent in the North West, Joanna is part of the council that has established BIMA’s Manchester presence over the past year. In addition to leading a portfolio of global clients, delivering transformational business and marketing communication solutions,

CLIENT/SUPPLIER RELATIONSHIP STARS

CREATIVE STARS

JOANNA HINCHLIFFE

JOHN TREACY

Client Partner Amaze

Executive Creative Director Proximity London

@amazeltd

@JJT35

and having responsibility for the client services team in one the UK’s leading agencies, Joanna has found time to create a Client Service Community in the Northwest as well as actively promoting the national calendar of events. Without Joanna, the North West would not have the connected, collaborative and digital-centric client service community it does today. I’ve never… turned down the offer of a brew.

After failing at being in a band John got into designing record covers instead. Then Napster happened so he swapped CD’s for CDing at Grey Direct and Joshua, before moving on to a senior position at AIS. He then traded one start up for another, spending 10 years as a founding partner and ECD at Elvis, winning Cannes, D&AD and The One Show as well as Agency of the Year along the way. John moved to Proximity in 2013 and since then he’s helped the agency pick up nearly 200 awards, including a Gold Effectiveness

Lion for The Economist and 17 DMA awards in 2017 and was named in Campaigns top 20 ECDs. He still can’t drum. I’m where I am today because… the man who wrote, ‘Um Bongo, Um Bongo, they drink it in the Congo’ took a punt on me.

BIMA 100

INDUSTRY VISIONARIES

CEOS & LEADERS

JON DAVIES

JON WILKINS

Head of Digital Vodafone

Chairman Karmarama

@VodafoneUK

Jon joined Vodafone in 2014 as Head of Digital and leads the digital business in the UK covering digital from marketing and sales through to engineering and innovation for all of Vodafone’s consumer and enterprise customers. Along with his 150-strong team of developers, UX designers, creatives, marketers, analysts and product teams, Jon has been busy transforming the digital business at Vodafone over the last 12 months, building an entirely new digital

architecture, creating a new digital innovation hub in London and rolling out new digital experiences, including TOBi, the first chatbot in telecoms to offer an end to end sales journey. Prior to Vodafone, Jon held a variety of digital and commercial leadership roles at Adobe, Orange and Eurostar. Not many people know that I… managed Earl’s Court Tube Station.

@karmarama

Karmarama joining Accenture Interactive is one of the key defining moments of our industry in the last 12 months and this was led by Jon. He’s constantly on speaker platforms and conferences discussing issues around marketing in the digital age, speaking at Cannes, SXSW and the World Federation of Advertisers Global Marketer conference where he has

been part of the team leading ‘Project Reconnect’, aiming to rebuild trust in brands in a digital world. The next big thing in digital will be… a new ecosystem where digital businesses create models where everyone wins.

BIMA 100

Kat is an award-winning CD and the Head of Facebook’s Creative Shop in Northern Europe. Kat’s biggest passion is empowering and fostering women in the creative industries. She has been instrumental in driving diversity and inclusion by supporting the Creative Equals’ Intern Bursary, which gives junior female creatives facing financial challenges access to jobs in the ad industry. Kat also judged and presented The Drum’s ‘Creative Women of the Year’ award celebrating trailblazer women, who pave the way for others to follow.

INDUSTRY VISIONARIES

TALENT CHAMPIONS

KAT HAHN

KERENSA JENNINGS

Creative Strategist, Head of Northern Europe Facebook

Director iDEA

@daddycaniburnit

@zinca

At Facebook, she launched a Returnship Programe, upskilling mothers returning to work to be FB and IG specialists. She is a proud member of the Creative Equals’ advisory board and plays a key role in the organisation’s success.

My desert island luxury would be… a deeply comfortable bed with soft bedding and sheets with the highest legally available thread count.

Kerensa runs The Duke of York Inspiring Digital Enterprise Award (iDEA), an international programme aiming to help address the digital skills gap. The programme provides free digital skills education in the form of engaging online modules (badges). The iDEA curriculum has been curated to help inspire people all over the world to become Digital Citizens, Workers, Makers, Entrepreneurs and Gamers to enhance their employability; and to help them become economically active.

Kerensa was previously the BBC’s Head of Strategic Delivery. Her work on the BBC’s Make it Digital strategy earned the Innovation Enterprise Chief Strategy Officer’s Best Innovation Award. Kerensa is also a Professor, an Executive Coach and a bestselling author and is passionate about helping people unlock their potential. My favourite quote/saying is… “Whether you think you can, or you think you can’t - you’re right.” Henry Ford

BIMA 100

Barbican Young Poet Kieron broke into the ad industry via the first intake of Ogilvy’s creative internship The Pipe in 2016. Since then, he’s gone from strength to strength. With no background in advertising, Kieron’s digital thinking and creative flair has shaped the strategy for Vodafone’s new digital-first sub-brand VOXI – one of the biggest brands coming out of Ogilvy UK right now.

RISING STARS

CHAMPIONS FOR GOOD

KIERON RENNIE

LANI SHAMASH

Junior Planner Ogilvy UK

Delivery Lead Red Badger

@Kieron_Rennie

@lanishamash

Kieron’s creativity extends beyond Ogilvy in his poetry, with performances at City Hall, The Barbican and Buckingham Palace under his belt.

My one wish would be… to have lunch with Nikola Tesla, to brainstorm ways we can help the overstretched ambulance service.

Lani leads cross-functional, agile delivery teams at digital consultancy, Red Badger. She’s also the inspiration, leader and driving force behind its social value task force, a group committed to providing their time and skills to great causes both in and out-of-hours. In the last year alone, her championing of Payroll Giving (with Red Badger matching donations) has seen the company awarded the platinum certification for participation. She’s set up long-term collaborations with

incredible non-profits including Code Your Future, the Anthony Nolan Trust and Pride in London. Combined with a framework she helped develop which rewards volunteering for social value and open source projects, Lani’s determination to drive social change has seen it become a core part of Red Badger’s culture.

At school I... was short, rebellious and idealistic. I’m now more pragmatic, no less rebellious, but still very short.

Spark your next big project and fund your growth. In 2017, we delivered over ÂŁ75m in R&D tax credits to innovative digital businesses just like you.

www.forrestbrown.co.uk 0117 926 9022

BIMA 100

For 20 years, Laura has brought a fresh and experimental approach to digital. Combining tech insights with passionate storytelling, she’s won numerous awards for her commercial work and been recognised globally as an innovator and industry leader. In 2016, Laura proved her creative prowess when she co-founded The Great British Diversity Project, which went on to prove the power of diversity for creative effectiveness. She sits on international juries from the ANDYs

CREATIVE STARS

RISING STARS

LAURA JORDAN BAMBACH

LAURA MCHARD

Chief Creative Officer Mr President

Lead Creative Soluis

@MrPresident

@lauramchard

and SXSW to LIAAs, and is a keynote speaker at major festivals around the world. Laura co-founded SheSays, a global volunteer network with over 40,000 members which works to get more women into the creative industries.

I’m where I am today because… of the amazing mentors I’ve had. From Rosie X, to Simon Waterfall, to my wonderful business partners at Mr President.

A rising star in the UK digital industry, Laura has enjoyed a pivotal role at Soluis, leading the creative process on their most ambitious project to date - visualising the reimagination of an entire country! The project saw her steer multidisciplinary teams to transform complex social, cultural, and economic objectives into inspiring, impactful visual narratives, delivered across immersive visualisation platforms, to an audience of world leaders and innovators.

She also sits on the board of directors guiding the re-birth of Brutalist masterpiece St Peter’s Seminary, and was accepted on to TRC Media’s competitive Special Edition programme, which addresses, through speciﬁc leadership training, the gender imbalance at board level in the digital and creative industries. My favourite quote/saying is… “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

BIMA 100

As Director of Business Development at WPP marketing technology agency, Cognifide, Leigh heads up a team of Client Service and New Business professionals, and owns the agency’s P&L with revenues of over £23m. In the last 18 months he spearheaded the addition of ten new clients and increased the average deal size from £1.2m in 2015 to £1.9m in 2017. Last year he led teams who successfully

CLIENT/SUPPLIER RELATIONSHIP STARS

CHAMPIONS FOR GOOD

LEIGH GAMMONS

LEYYA SATTAR & ROSHNI GOYATE

Director of Business Development Cognifide

Co-Founders The Other Box

@cognifide

@_TheOtherBox

pitched for a record 50% increase in new business revenues, adding many household names to Cognifide’s client roster. As an active force within the WPP Adobe Alliance he played a key role in ensuring that WPP were named Adobe’s Experience Cloud Solutions Partner of the Year 2017. My favourite quote is... “I used to jog, but the ice cubes kept falling out of my glass” David Lee Roth

Leyya and Roshni describe themselves as “two brown, female, state-school educated second/third generation immigrants from working class backgrounds, who happen to be creatives in design, tech and advertising.” They co-founded The Other Box – an award-winning platform celebrating people of colour and other minorities in the creative industries – to make the conversation around diversity more intersectional and inclusive. By combining their lived experience

of everyday exclusion and tokenism with academic knowledge of race and racism they want to create tangible, long-lasting change. As well as running workshops within agencies, they’re regularly invited to sit on panels, radio and TV shows. They were recently shortlisted for the WOW Women in the Creative Industries award for Breaking New Ground. We are where we are today because… of our strong, fearless brown mamas.

BIMA 100

Loral is CEO and co-founder of Sustainably, a real time social responsibility platform, making it easy for consumers and businesses to have a positive impact by integrating giving into daily life. Sustainably turns busy consumers’ cashless transactions into impact by rounding up their spare change every time they shop. It enables brands to match donations to causes their customers and employees care about in real time, localising and personalising their social responsibility. Sustainably won Best

ENTREPRENEURS

TALENT CHAMPIONS

LORAL QUINN

LOUIZE CLARKE

CEO and Co-Founder Sustainably

Founder / Creator ConnectTVT / Digital Gum

@loralquinn @sustainably

@louizeclarke

of Show at Finovate, was nominated for a BIMA Award for Technology with Conscience and is a top 5 Virgin Startup. Loral took Sustainably from idea to inception and its advisory board includes the co-founder of a billion dollar tech company and a Unicef ambassador. My one wish would be… equal pay.

Returning to her talent roots, Louize Clarke created Digital Gum in September 2017. It’s a programme that gives returners, apprentices and small businesses the in-demand skills they need to thrive in the digital economy. “Digital explorers” are immersed in sessions, from social media marketing, app design and coding through to video content, VR and SEO. This builds on Louize’s digital talent legacy in the Thames Valley. Now in its third year, ConnectTVT’s flagship platform, 50 Game Changers, brings

together innovative start-ups and scale-ups to celebrate regional, grassroots talent and success. A long-term advocate for STEAM, Louize continues to champion Green Meets Grey, the programme that connects next generation talent with business mentors to tackle real-world challenges. My favourite quote/saying is… “Why, sometimes I’ve believed as many as six impossible things before breakfast.” Lewis Carroll, Alice In Wonderland

BIMA 100

Luciana joined REWIND in 2017 to head up new business and partnerships. Previously a freelancer with 5+ years’ experience in awardwinning startups, her recent focus has been leveraging her law, business and entrepreneurial background to support and grow the UK’s immersive tech industry. To that end, she helped co-found Realities Centre London, co-chairs the Tech London Advocates AR/VR committee, and carries out ongoing research on ‘VR for good’ applications within neuroscience and cognitive behavioural change.

RISING STARS

UX & DESIGN STARS

LUCIANA CARVALHO SE

LUKE MEDLOCK

Head of Partnerships REWIND

Designer hedgehog lab

@LCarvalhoSe

@luke_medlock

Luciana is also co-founder of Unfold Inclusion, a UK social enterprise powering diversity in XR. Passionate about empowering women in tech, Luciana is a STEM and Founders4Schools ambassador, as well as a mentor and spokesperson for Code First Girls, SheWorx, and Women of Wearables. My favourite quote/saying is… “We don’t see things as they are, we see things as we are”.

Over the course of 2017, Luke’s passion saw him progress into the role of Lead Designer at hedgehog lab. As a learning enthusiast and problem solver, Luke dedicated his spare time throughout the year to studying various laws and principles of design, putting them into practice both in his work and innovative personal projects. Luke’s most impressive attribute has been his willingness to share the knowledge and experience he has picked up, both within his organisation and with the UK design community. A

keen networker, he regularly travels the North of England to take in presentations from designers and has presented his philosophies at events such as the 2017 Integrated Live Marketing Summit, IxDA and Rise & Design.

Not many people know that I… look after an army of 36 plants.

BIMA 100

In 2017, Lydia co-founded FeedForward Ai an artificial intelligence consultancy. Bridging the gap between academia and industry, FeedForward apply the latest machine learning research to real business and creative problems. As well as a bespoke consultancy, they have built a solution for personalising customer experience on media platforms. She is committed to demystifying Ai through communicating its concepts and practical applications, and has started the Innovation AI event series

RISING STARS

CHAMPIONS FOR GOOD

LYDIA GREGORY

LYNSEY BRISTON

Co-Founder FeedForward

User Satisfaction Manager Skyscanner

@Lydia_Gregory

@lynzsb

- where research and industry meet. She believes diversity is essential in Ai to maximise innovation and build solutions that benefit all. Lydia is a member of the BIMA Ai Think Tank, with a particular interest in using technology to enable human creativity and the effect of bias in machine learning. I got into digital because… I enjoy the collaboration between different disciplines that’s needed to make a project happen.

In addition to encouraging students to take up STEM subjects via Founders4Schools, Lynsey is also part of the Skyscanner Future Tech charity team, whose mission is to help make Scotland a great place to base a tech company. Despite not having a tech background, Lynsey is currently using her network of peers in tech companies in Scotland to bring a similar experience to Girlsday NL to Edinburgh, with an ultimate aim of

creating a Girlsday tech event for Scotland. By spending a day getting a feel for life in a real business, and completing tech tasks to spark interest in a tech future, Lynsey aims to help redress the gender balance in the tech roles of tomorrow.

The film/book title that describes my life is… A Life Less Ordinary.

BIMA 100

Marianne is the founder of Think Designable the alliance for disability inclusive brand practice. Their aim is to better society’s relationship with ‘difference’. They’re doing this by looking at how brand experiences are designed and questioning accessibility and representation at every stage both digitally and physically. Marianne is in the process of planning their second conference on Inclusive Brand Practice in November 2018 with a view to challenging the way major brands think about disability.

CHAMPIONS FOR GOOD

ENTREPRENEURS

MARIANNE WAITE

MARTIN MCDONNELL

Founder Think Designable

CEO / Founder Sublime Digital / Soluis

@thinkdesignable

@soluismd

Marianne studied Inclusive Design as part of her Masters, and believes this should be a common part of mainstream brand development. Her aim now is to bridge the gap between assistive and mainstream products and services, thereby improving quality of life for all.

At school I always… got told off for staring out of the window and drawing in class.

Since 2000 Martin has built a group of successful businesses that deliver best in class 3D visualisation and interactive digital presentation. His vision to connect the latest digital technology platforms to the needs of different market sectors has led his businesses to be among the earliest innovators in bringing the benefits of augmented and virtual reality to the property, design and construction sectors. Martin’s most recent start-up, Sublime, which he co-founded in 2017 with

two other entrepreneurs, is his most ambitious to date. Sublime is building the next generation of tools and content platform for the nascent VR market and the anticipated future AR sector. Early success in the Middle East and Asia point to another successful venture.

The film/book title that describes my life is… Player of Games (Iain M Banks, my favourite author and future visionary, sadly died recently) .

BIMA 100

Matt’s spent much of the year using technology to disrupt the energy industry. He helped launch Orbit Energy, from concept to a fully functional customer portal in just over 3 months. Collaborating with Create Future, his team has developed the Bryt Energy site, with plans to use assistive AI to give small B2B energy customers unprecedented levels of control. At the other end of the industry he’s helping E.ON launch their first Facebook chatbot. As well as his project work, Matt’s

TECH TRAILBLAZERS

CEOS AND LEADERS

MATT MECKES

MEL EDWARDS

Chief Technology Officer Cohaesus

EMEA CEO Wunderman

@mmeckes

@_MelEdwards

been mentoring and growing the technical team. He particularly relishes helping people make the big leap from Developer into a Technical Director, developing the business and management skills required to run their technical practice.

My great idea is… a wasabi farm with same day delivery service. Fresh wasabi is a game changer.

Mel is a dynamic force driving Wunderman’s reputation as a leading digital agency across EMEA. Helping clients looking for a step change in digital transformation, Mel has been integral in winning over 50 new pieces of business in the last year including Samsung and BT. Named one of Ad Age’s Women To Watch, Mel has the courage and commitment to lead 4,000 people in building a world-class agency by hiring and partnering with the best

talent in the business. She has been consistently leading the region’s ongoing gender equality and diversity debate, which earned her a spot on the Steering Committee for Gender Parity for the World Economic Forum. She’s also a member of Women in Advertising and Communications London (WACL). I got into digital because... Hollywood didn’t need another Cameron Diaz.

BIMA 100

Michael leads the long-term technology vision of Inside Ideas Group and is responsible for its technical collaboration and advanced technology incubations. Michael’s future-facing ethos saw Dare secure several crucial portfolio wins in 2017’s final quarter, a 25% increase in staff, a 50% revenue boost and industry-leading work for the likes of Chelsea FC, Nike, Starbucks, BMW and Vision Express among others. For the past 18 years he’s worked as a developer, creative technologist,

CEOS AND LEADERS

TECH TRAILBLAZERS

MICHAEL OLAYE

MIKE SHORTER

CEO / CTO Dare / Inside Ideas Group

Senior Creative Technologist Uniform

@magicTuscan

@michaelshorter

technical director and founder at Hyperlink-Interactive, BBC, U-dox and more. In 2011, Michael singlehandedly created the Havas London in-house technology and digital team. In his spare time, he mentors, speaks and supports local communities with London’s School of Arts and Communications and Future First Alumni. My great idea is… running an agency with as little or zero negative office politics.

Although Mike is a Creative Technologist he doesn’t always start with a new technology, he starts with people and re-imagines how we experience the world to create meaningful change. He and his team use technology as the tool or platform to communicate their ideas, normally in playful, engaging and unexpected ways. Recent innovations include Solo, the radio Ai that reads facial expressions to match songs to your mood, and

Track, an AR driven app and product that lets anyone attach audio tracks to objects. Mike’s craft mentality of failing fast and embracing limitations helps him and his team to push the boundaries of what’s possible within technology and design.

The innovation that’s excited me lately is… Ai.

BIMA 100

Miranda is the Business Director at Great State, formerly independent award-winning digital agency e3. She has an extensive background in digital and communications, formerly running Icon Medialab UK and sitting on the international board in Stockholm. Her current work at Great State has focused on launching the new agency merger with strategic consultancy LSU and on developing new c-suite client relationships, through thought leadership programmes that help brands focus on innovation, develop

CEOS AND LEADERS

CREATIVE STARS

MIRANDA GLOVER

NATHALIE GORDON

Business Director Great State

Senior Creative Above+Beyond

@miraglover

@awlilnatty

new digital products and services, and reframe their business models around consumers’ ever-increasing expectations. During her 7 year career break to raise her two children, Miranda published three novels with Random House and has also contributed to business books on social media and digital strategy.

By day, Nathalie works on clients from Pilgrims Choice to Amazon and runs a scheme for single Creatives. By night she’s the co-founder of Taxi Fabric which turns taxi interiors into moving canvas’ to show communities how impactful design can be. This won 2 D&AD Impact Pencils and was shortlisted for a Fast Company Innovation Award.

The next big thing in digital will be… a new global currency: consumer-owned personal data trading.

She also founded #thisdoesnotmeanyes - a photography project which saw her meet the

Queen. And she co-founded the #SOwhiteproject highlighting AdLand’s diversity issue. She blogs for Huffington Post, was voted a top 9 female Creative (The Drum), a female leader redefining the Creative industry (The Dots), a top 30 trailblazer (Creative Equals) and just won the IPA’s Women of Tomorrow award. My great idea is… to overhaul the careers advice system.

BIMA 100

INDUSTRY VISIONARIES

CLIENT/SUPPLIER RELATIONSHIP STARS

NEIL COLLMAN

NEIL DAWSON

Practice Director Nile

Chief Strategy Officer Publicis.Sapient International

@skuft

Neil is a design leader and speaker who cares about making an impact for people and profit through insight and design. He heads up his consultancy practice, Industry Visionaries, where he develops new methods to stay at the forefront of his craft. In the past year, Neil has introduced a futures thinking practice to Nile and its clients, helped NHS Digital reimagine its B2B experience using service design, and introduced new ways to

scale customer involvement in digital delivery for challenger banks. Over the years he has shared his love for design at a number of international conferences, most recently in 2017 at UX London, one of the world’s premier design conferences. The next big thing in digital will be… blockchain and the world of decentralised applications. It could totally transform everything as we know it.

Neil has led Sapient, as EMEA Chief Strategy Officer, to two ‘Digital Innovation Agency of the Year’ wins in four years. Prior to Sapient, Neil held strategic leadership roles at Euro RSCG (now Havas) London, MCBD (now Dare) and TBWA/London, where he was first Executive Planning Director and then Chairman. He also founded the independent creative agency Enter in 2006. Neil is an expert in business and marketing transformation, brand

strategy, communications and digital/social across a wide range of categories. Passionate about proving the commercial value of all forms of creativity, Neil was Convenor of the Judges for the IPA Effectiveness Awards in 2008 and is also a Fellow of the IPA. Given the chance, I’d tell… my younger self to buy Bitcoin.

BIMA 100

Nicky has worked in digital storytelling for over ten years. Over the past year she has worked on the National Theatre of Scotland’s digital transformation project with After Digital. She also led on the tender, procurement and delivery of the company’s new website. Nicky is committed to building relationships and collaborations

CLIENT/SUPPLIER RELATIONSHIP STARS

RISING STARS

NICKY FAGAN

OLI GREEN

Web and Publications Editor National Theatre of Scotland

Managing Partner Tangent

@nickyfagan

@Thisistangent

that support the National Theatre of Scotland in engaging with hard to reach audiences and finding opportunities for artists to realise the potential of digital technologies in their work.

The innovation that’s excited me lately is… Ai and its potential to produce authentic immersive experiences.

Oli is Managing Partner of digital customer experience studio Tangent. Experts in research, experience design, technology and data, Tangent helps businesses navigate the digital landscape and better serve their customers. In 2017, Oli led the acquisition of Decibel Digital, a leading strategy and design agency, bringing a number of key staff and blue chip clients into the Tangent family. New business wins in the year included one of

the UK’s largest utility companies, Belmond, and The Nido Collection. With 55 staff in London and a new office in Newcastle, Tangent is quickly becoming one of the fastest growing independent digital consutancies in the UK. The innovation that’s excited me lately is… Voice technology – Alexa is the first woman who’s never told me to shut up.

BIMA 100

Over the last year, in addition to continuing his active work on the BIMA Liverpool Council and heading up the BIMA Liverpool Immersive Community, Owen is an inaugural member of the BIMA Immersive Think Tank. He contributed to the first output of the group - BIMA’s VR Best Practice Guidelines - and presented the guidelines at Prolific North Live - the UK’s largest marketing expo outside London. In the last 12 months, Owen has exited his video production agency of 18

ENTREPRENEURS

INDUSTRY VISIONARIES

OWEN COTTERELL

PIP JAMIESON

Co-Founder and Director Juice Immersive

Founder The Dots

@owencotterell

@Pip_Jamieson

years, Liverpool-based Mocha, and turned his attentions to co-founding Juice Immersive - a specialist agency focussed on delivering end-toend immersive content marketing campaigns set to disrupt the property development market through the leveraging of VR, AR and MR technologies. The innovation that’s excited me lately is… the explosion of new multi-sensory immersive experiences - take your pick!

Pip Jamieson is the founder of The Dots, a LinkedIn challenger designed around the networking needs of ‘no collar’ professionals – creators, freelancers, entrepreneurs and millennials. Delightfully dyslexic with a distinctive marmite laugh (you either love it or you hate it), Pip was named by The Sunday Times as one of the Top 100 Disruptive Entrepreneurs innovating in their respective fields and by Creative Review as one of the top 50 Creative Leaders.

The Dots’ key innovation is to facilitate networking by collecting data on the full teams that deliver projects (similar to a community-driven IMDB), which means the company is at the forefront of spotting trends in the future. My little-known hobby is… rowing to Waitrose in ‘Little Horace’ our row boat.

BIMA 100

Rachel has over 12 years experience in digital and client services. Since joining Your Favourite Story to head up Client Services, her drive and curiosity have helped reshape that team as well as the wider approach to client work. She is not afraid to interrogate a brief or challenge established ways of working, and does so with complete and persuasive professionalism.

CLIENT/SUPPLIER RELATIONSHIP STARS

UX & DESIGN STARS

RACHEL FABER

RACHEL WARD

Business Director Your Favourite Story

Senior UX Designer After Digital

@rachelfaber

@_rachelward

Rachel will always look for ways to deliver incremental value and insight, whether for the agency or a client’s business. And she is committed to developing both her team and herself, including most recently, her role as a BIMA mentor. I’m where I am today because… I never turn down an opportunity.

As Senior Designer at After Digital, Rachel oversees the agency’s creative output, mentors and develops young talent and delivers outstanding UX design for the likes of the Royal Academy of Dance and the Scottish Council for Development and Industry. With a keen eye for detail, Rachel is passionate about crafting beautiful interfaces and applying her design methodologies to produce accessible, user-centred designs. Rachel’s design ethos is to push boundaries, ask questions and never stop exploring.

Prior to joining After Digital, Rachel worked with New York digital agency F Sharp, creating immersive digital experiences for blue-chip brands including Disney, Nike, Microsoft, Spotify and Warner Bros.

My favourite quote/saying is... “Digital design is like painting, except the paint never dries.”

BIMA 100

Rachel’s dream was to become Head of Department before 30. Last year, she did just that. She’s integral to the Profero leadership team and has worked extraordinarily hard to gain enviable knowledge and experience. In 2017 alone she redesigned Primark. com (which receives 3.5M daily hits), designed Diageo’s first chatbot, Whisky Matcher (winning two innovation CampaignTech Awards), and was instrumental in securing major new business.

UX & DESIGN STARS

INDUSTRY VISIONARIES

RACHEL WELLS

RICHARD FEARN

Head of Digital Design MullenLowe Profero

Co-Founder Friday Club London

@rachelgoestweet

@richard_fearn

Rachel’s leadership style is participative and nurturing and she prioritises her team’s happiness. She has dynamic client relationships and is fastidiously commercially-savvy. She runs the internship programme and regularly offers talks and mentoring to universities. I got into digital because… it’s constantly changing. I’m someone that thrives from a challenge and has always loved learning.

Richard realised the power of bringing together startups, agencies and brands long before anyone else. This year, the Friday Club London, the non-profit he co-founded in 2012 to do just that, hit the sigificncant milestone of accepting its 600th member. ‘Another bright marketer keen to mentor the best startups in town and learn something along the way.’ His words. Richard is also one of Europe’s most active tech investors with a portfolio

that includes many of the leading lights in the ecosystem from SoFar Sounds to Kalo to What3Words, a privileged position that’s established him as one of the go-to people when you need a view on the future. Even if sometimes he doesn’t even know what’s happening today. At school I… never quite managed to kiss who I wanted.

BIMA 100

INDUSTRY VISIONARIES

CLIENT/SUPPLIER RELATIONSHIP STARS

RICHARD GEORGE

RICHARD WARREN

VP, Customer Self Service Thomson Reuters

Client Partner Rufus Leonard

@supageorg

@rufusleonard

Following his recognition in the BIMA 100 Rising Stars in 2016, Richard has continued to rise in the digital industry.

and strategy, Richard mobilised a team of 200 people to create the platform in just seven months.

Joining Thomson Reuters 18 months ago, Richard has already made an immediate impact by leading a global digital transformation programme to re-imagine the customer experience. Central to this is a new enterprisewide digital touch point, MyTR, which is a consolidation of multiple legacy portals. As well as providing the vision

With an ability to define and articulate the future digital vision, drive performance, and execute, Richard balances all parts of the equation to deliver digital success. My favourite quote/saying is… make every day ridiculously amazing.

Richard has a rare combination of creative and commercial skills with a contagious energy that he directs across content, brand, service design and organisational engagement with emotional intelligence and strong leadership.

on honesty and fairness. I don’t do slick well - it is enough of a reason for me to not work with an agency. So, Richard’s approach and attitude has played a big role in the successful relationship between our company and Rufus Leonard.”

Richard’s ethos is ‘show, don’t tell’ - hence this client testimonial from the Principal Adviser on Digital and Social at Rio Tinto: “Richard has built a relationship with me that is based

I’m where I am today because… I try to live at the edge of my capabilities.

BIMA 100

Rob Edwards is Managing Director at GIANT - a tribe of digital creatives, dedicated to cause-related projects. In the last 12 months, Rob has driven GIANT to accelerate positive change in the cause market by encouraging the use of leading-edge technology such as blockchain, chatbots and artificial intelligence. A key component of this strategy was the launch of Overherd, a quarterly charity event that tackles

CHAMPIONS FOR GOOD

ENTREPRENEURS

ROB EDWARDS

ROBYN DOOLEY

Managing Director GIANT

Founder OH

@robedwards

@robyndooley

the digital challenges the nonprofit sector faces. As well as completing the Goldman Sachs 10,000 Small Businesses programme, Rob was appointed trustee of two pioneering charities: YAUF, a charity that supports disadvantaged children through music and arts; and Khulisa, a charity that aims to reduce reoffending and rehabilitate young people. I got into digital because… it doesn’t stand still! Its fast paced, changing culture is what keeps me on my toes.

Robyn saw a gap in market and worked tirelessly to engage digital agencies, develop educational links and work with local government to create a route for young people into the digital industry. Robyn displays maturity well beyond her years. She is engaging, personable and has a tireless energy that has been demonstrated in the success of the Catalyst programme. She is absolutely one to watch in digital!

At school I… discovered what it meant to be creative through many different means.

BIMA 100

CHAMPIONS FOR GOOD

CEOS AND LEADERS

ROXANNE HOBBS

RUTH HARRISON

Founder The Hobbs Consultancy

UK Managing Director ThoughtWorks

@roxanne_hobbs

@RuthHarrisonUK

Roxanne has a strong voice in the industry, working on the Diversity and Inclusion agenda. Her work with female leaders explores what stops us from truly showing up. She believes gender stereotypes harm everyone and has brought men to the gender conversation via the HeANDShe conferences.

In 2017, Roxanne played a key role in starting the neurodiversity conversation. She wrote a book ‘Diverted’ charting her family’s journey to this newest frontier of inclusion and co-founded the #diverseminds conference alongside Creative Equals. This was the industry’s first conference for those who are neurodivergent.

Her work on Unconscious Bias has raised awareness of how we are all part of the system that perpetuates harmful stereotypes.

The next big thing in digital will be… celebrating the gifts of the neurodiverse.

As a business consultant and digital change agent, Ruth is a go-to commentator on the evolving technology and business landscape. She focuses predominantly on business development as MD for ThoughtWorks UK and is a trusted adviser on leadership, business and digital to Regent’s University Faculty Board. She is an Advisory Board Member of the Chief Marketing Officer Council Europe, regularly contributing to research and informing market leading industry publications on digital trends and business transformation.

She is a regular speaker at conferences (including Women of Silicon Roundabout, Rant&Rave, ARC, Retail Week and CMO Summit Europe) on issues including women in tech and diversity and inclusion, and is an adviser and mentor to start-ups on funding and accelerator strategies.

Relaxation is… important... but it is in rare supply.

BIMA 100

Sam is the founder of Just After Midnight, a specialist provider of round-the-clock infrastructure and application support for agencies. The unique business model is helping agencies improve their support offerings to clients and removing the headaches of providing 24 hour services. In 2017, the company grew from 2 to 20 strong, with a modern, distributed workforce of experts spanning 3

ENTREPRENEURS

SAM BOOTH

SARAH JORDAN

Founder and CEO Just After Midnight

Co-Founder and CEO Y.O.U underwear

@JAM_24_7

@sarahbjordan @YOU_underwear

continents. In 2018, DevOps and Cloud Management service offerings were added, and the business released a new status and monitoring dashboard to the market. Under Sam’s stewardship, Just After Midnight now works with a large number of top digital agencies, and global brands and is fast becoming the de facto name in modern managed services. Relaxation is… turning digital toys off and spending time with my beautiful identical twin boys.

After many years working in digital, Sarah changed tack completely when a trip to Uganda led her to co-found Y.O.U Underwear, a social business that is changing the world one pair of pants at a time. Y.O.U makes 100% organic cotton underwear for men and women. They use sustainable manufacturing processes, ‘real models’ to promote body confidence, and have a ‘buy one give one’ model to provide underwear to people who don’t have it.

In the last year, Sarah has taken Y.O.U from an idea to a small global business, with a successful Kickstarter campaign, an initial range shipping to 10+ countries around the world and, most importantly, hundreds of pairs of pants delivered to women and children in Africa. Given the chance, I’d tell… more people what I really feel. Whether that’s how much I love them .. or anything else!

BIMA 100

Selma Nicholls is CEO and Founder of Looks Like Me, a talent agency that aims to redefine beauty by raising the profile of underrepresented groups in the fashion and advertising world. The name of the agency, Looks Like Me, was inspired by her three year old daughter, Riley-Ann, who questioned her own identity when she saw limited imagery of children that looked like her in the media and asked why. With a background in creating content, casting and production,

CHAMPIONS FOR GOOD

TALENT CHAMPIONS

SELMA NICHOLLS

SHANICE MEARS

Founder Looks Like Me

Chief Talent Scout The Elephant Room

@NichollsSelma

@shannieloves

Selma designed and developed tailored workshops, editorials and castings that would open the door for black and ethnic minority groups to be more visible by challenging the status quo in the world of brand communications. Relaxation is… watching BET (Being Mary Jane & Black Girls Rock)

Shannie has played a key role in forging new pathways for diverse talent as both co-founder and Head of Talent at The Elephant Room. Her commitment to bringing in a wider pool of talent from across the creative industries has seen film makers, directors and writers brought in on client briefs and demonstrate that there is indeed a place for them in an industry which often feels far out of reach. Having global heads of HR

from some of the world’s biggest brands ask her to help with their own recruitment shows that her ability, to tap into and access talent, will be a gamechanging one for the industry in the years to come.

My favourite quote/saying is… “nobody but nobody can make it out here alone” Maya Angelou

BIMA 100

Shaun heads up The Studio School who are growing digital talent from the age of 14 upwards. Students have an extended school day so they can create digital products, learn ‘Agile’ and use platforms such as Unity, .Net and other technologies from a young age. They run an Edge Foundation funded ‘Digital Entrepreneurship Network’, are a Playstation First school and bring in industry mentors to support students to become industry ready. They consult with local agencies to ensure that they are delivering the right skills.

TALENT CHAMPIONS

CREATIVE STARS

SHAUN MCINERNEY

SIMON GILL

Principal The Studio School

Chief Creative Officer Isobar

@LPSPrincipal

@skinnybouffant

Shaun himself joined the BIMA Young Talent Council to give a voice to education. Notable student successes include a BAFTA Young Games Designer and an Internet Society ‘25 under 25’ award. I’ve never… doubted the ability of young people to amaze adults.

Simon is Chief Creative Officer at Isobar and works across the Dentsu Aegis Network portfolio of agencies, to champion the creative use of digital. He is instrumental in the Craft Matters global programme that brings together clients and agencies with the world’s leading and most disruptive technology companies, to innovate the way brands are built. His work has been recognised internationally, scooping many awards and is also a regular jury member

on numerous award shows. He is a member of the IPA’s Effectiveness Council, championing how creativity is critical to effectiveness in the modern economy. He is also cofounder of CANNT, the world’s festival of creativity, which brings creative thinking, action and enjoyment to a wider, more diverse community. My favourite quote/saying is… if it’s not fun, we’re not doing it right.

BIMA 100

As Marketing Manager, Sofia tells Cyber-Duck’s story and ensures the agency’s work and ethos are known throughout the industry. Sofia first joined Cyber-Duck as an intern after graduation from the University of Cambridge, with a background in geography. She trained herself and rapidly progressed through five roles in less than four years. With the

RISING STARS

CHAMPIONS FOR GOOD

SOFIA BREG

SULAIMAN KHAN

Marketing Manager Cyber-Duck

Founder and Chief Purpose Officer ThisAbility

@cyberduck_uk

@Kinectricity

founder and CEO, Danny Bluestone, Sofia now leads the Cyber-Duck Marketing Department. Her team enjoy promoting the agency’s usercentred expertise with a creative twist. Relaxation is… swing dancing across all the Lindy Hop and Charleston classes, with amazing jazz music and people.

The igniter of hearts creatively, a creative collaborator and adventurer, Sulaiman is the Founder and Chief Purpose Officer of ThisAbility, the network that supports and celebrates creative disabled talent. He is also an independent consultant, speaker and writer on Divergent Leadership, Creativity, and Inclusivity and Advocacy.

I’ve never… stopped pushing myself out of my comfort zone every day, nor stopped supporting all marginalised communities in the digital industry.

BIMA 100

Susan Hallam was awarded an MBE for innovation and enterprise in the Queen’s New Year’s Honours List 2018 in recognition of her contribution to the UK digital industry. She is Managing Director of Hallam, a digital marketing agency with more than 50 specialists, and clients including the United Nations, Speedo, and Suzuki. She is thought leader in the digital space, speaking at conferences

CEOS AND LEADERS

UX & DESIGN STARS

SUSAN HALLAM

TIM SMITH

Managing Director Hallam Internet Ltd

Design Principal - Auto and Mobility ustwo

@SusanHallam

@mypoorbrain

including SMX, ClickSummit, and for Vistage, the world leading organisation of chief executives. She is a leading figure in digital marketing in the Midlands, organising the Nottingham Digital Summit, a Fellow of the IDM, a Freeman of the City of London, and a Trustee of Nottingham Castle. Given the chance, I’d tell... my 27 year old self to have the confidence and self-belief to take more risks and reach for greater success.

As Design Principal at award winning digital product studio ustwo, Tim is growing the Auto / Mobility practice he leads and helped establish. Tim is a passionate advocate for human– centred design, creating mobility experiences that are user–led not engineering–led. The pioneering book Humanising Autonomy, co–authored by Tim which champions ethical, inclusive and human–centred design for autonomous mobility is a first for UX design for autonomous vehicles.

Tim’s work has informed papers for the likes of Intel, Siemens and RCA. Tim has talked at Web Summit, London Tech Week and MWC and is passionate about design education, having set briefs and lectured at UCL and CSM.

My little-known hobby is… collecting toy cars which I document online at microbutmany.com.

BIMA 100

RISING STARS

UX & DESIGN STARS

TOLUWANI FARINTO

TOM MORAN

Founder / Emerging Talent Manager / Programme Director Limitless Future Achievements / Livity / The Ideas Foundation

UX Lead TH_NK

@tfarinto90

Tolu is a socially conscious entrepreneur with the firm belief that great businesses and brands do well when they become more than a means to an end for the consumer, and become brands that invest in people and which in turn people invest in. He has developed a personal brand that puts him at the forefront of championing equality and opening up opportunities to aspirational people from disadvantaged backgrounds. He founded his recruitment consultancy/

mentoring company, Limitless Future Achievements, in 2011. Since then he has worked with all the major creative agencies in the UK. He is the co-founder of The Great British Diversity Experiment, the Emerging Talent Manager at Livity and the programme director at The Ideas Foundation. At school… I was smart but rebellious.

@tomwaya

When Tom’s not running user research tests, leading design workshops or delivering beautiful design experiences at TH_NK, he’s busy being a leading voice for UX in the North East; giving talks or penning thoughtleadership pieces on the future of UX, AI and Virtual Reality; holding digital bootcamp days in schools; or mentoring emerging talent through his volunteer work with STEM.

Driven by his infectious enthusiasm to make the world better, Tom is not just championing the UX industry, he’s championing the people who make it.

My one wish would be… to speak at SXSW one day; I’d love to share a stage with such talented inspirational people.

BIMA 100

UX & DESIGN STARS

CREATIVE STARS

VICKY BROWN

VICTORIA BUCHANAN

Senior Consultant and UX Manager Nomensa

Executive Creative Director Tribal Worldwide London

@vebrown

Vicky Brown is a research-driven designer who’s passionate about psychology, service design and problem solving. Despite being only 26, Vicky manages a team of UX Consultants at Nomensa, leading and training the next generation of talent. She is one of the main driving forces behind Nomensa’s ground-breaking and award-winning work for National Trust, Gatwick Airport, the Eden

Project, Unite Students, npower and Innovate UK. Vicky is known for the positivity and energy she brings to all projects and challenges. She thrives in collaborative teams, leading researchers, designers, developers and clients to design elegant solutions to real, complex problems.

The innovation that’s excited me lately is… transforming the delivery of government, including policy, through digital.

@vics_buchanan

Victoria became ECD at Tribal Worldwide in January 2017 after 25 years in digital. She is an artist, a coder, a games programmer, a CD-rom developer, an interactive TV designer, a website creator, a digital communication machine, an inventor and an ever transforming digital head. She has proved that science and art, creativity and innovation, and tech and women go together.

An IPA Woman of Tomorrow 2016, a Creative Equals board member and a beacon for creative digital women, Victoria works with her own daughters, the kids at her junior school, the young women at university and all the females kicking it in the industry to champion women in digital and shape the future of digital. I’m where I am today because… I have a naughty, curious, open mind.

BIMA 100

CREATIVE STARS

TECH TRAILBLAZERS

WILL COOKSON

ZOLTAN VASS

Creative Director

Co-Founder and CEO CoderDog

@willdogg

Will Cookson is on a mission to bring to life digital ideas, products and services that he thinks should exist. Last year he designed Skyjacker, an augmented-reality iOS game using real-time flight data, because airplane geeks would love it. Previously Will co-founded Believe.in, a software platform to help charities connect with donors, raise funds and increase awareness of their causes. He also built Bookindy, a chrome extension that compares local bookshop prices whilst browsing Amazon.

Will has 15 years’ agency experience at R/GA, Wieden+Kennedy, Razorfish, Poke and AKQA and has received a number of awards for his work. Some people call him Dogg.

I’m where I am today because… I’ve learnt from people who are better than me.

‘We don’t want to work for you, we want to work with you.’ This is the motto that Zoltan Vass lives and works by. And it’s been critical to the growth of CoderDog. His success is based on developing businesses by developing strong relationships – with clients, with suppliers and within his own agency. To get results he breaks down barriers and builds bridges across teams (and between them).

Attentiveness, curiosity, innovation, transparent communication and collaboration are the cornerstones of his approach. These are the values that make and create lasting relationships. These are the values Zoltan uses to develop businesses – and the people within them. My one wish would be… to have a pint with Elon Musk.

BIMA 100