BIMA 100 2017 by BIMA

BIMA 100

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BIMA 100

This is the BIMA 100 of 2017 It’s a pleaure to be introducing our first BIMA 100 since Tarek & I took on our roles as Presidents last November. Our new mission is to drive innovation and excellence across the digital industry. This year we’ve evolved the BIMA 100 to recognise the game changers and innovators, all helping to shape Britain’s digital economy and future.

Natalie Gross Tarek Nseir Presidents

The stories in this book are inspirational and show what can be achieved when smart people aim to change the status quo. Innovation comes in many guises, and within these pages are stories of entrepreneurs and inventors, activists and advocates, as well as people leading their fields and creating change via their personal examples of excellence. Our 100 is made up of talented people at both ends of the experience

spectrum, with industry leaders like Mel Edwards and Caitlyn Ryan profiled alongside rising stars like Tobi Oludayomi and Mitchell Stuart. We’re also proud that our 100 is living proof that success in our industry is becoming attainable for all, with trailblazing individuals knocking down glass ceilings and diversity champions like Etebom Davies and Ali Hanan putting equality at the top of the agenda. In arriving at these 100 names, BIMA is setting out our stall – not just to showcase our industry’s strengths – but also to send a message around BIMA itself. We’re here for the game changers, connectors, thought leaders and champions. If you’re in this book, you’re our kind of people. We look forward to continuing to support your journey and helping you do what you do best: create change.

On the subject of BIMA itself, I would like to direct your attention to the profiles on pages 4 to 6. We appointed our new Central Council earlier this year and are already starting to see big things from the power-packed line-up of individuals who have put their hands up to lead BIMA Councils across everything from AI and Immersive Tech Think Tanks to our Young Talent and Mentoring initiatives. Finally, we would like to thank the organisations whose generous support has enabled us to bring you the BIMA 100 of 2017. They are industry leaders in their own right, and we have the pleasure of thanking Amoveo, Cohaesus, ForrestBrown, Glug, InvestHK, Jahia, Kemp Little, ngoar, Passion Digital, Sitecore and Wirehive. Congratulations to all those who are recognised in this book and thank you for your important contributions to our industry.

BIMA 100

Meet the BIMA Central Council

Amanda Follit Head of Digital Operations Services Amaze

Andy Moseby Partner Kemp Little LLP

Esther Carder Partner Kingston Smith

Ian Finch Managing Director Mando

Keith Hunt Managing Partner Results International

Matthew Candy Vice President and European Leader IBM iX

Andrew Henning CEO Redweb

Caroline Sparkes Business Development Director Critical Mass

Gerry McCusker CEO and Founder Dog

Jon Davie CEO Zone

Lawrence Weber Managing Partner, Innovation Karmarama

Nadya Powell Founder Innovation Disorder

BIMA 100

Natalie Gross Managing Partner TH_NK

BIMA 100

Rebecca Simmonds Business Director Zone

Tarek Nseir Founding Partner TH_NK

Tristan Pride Creative Director Havas Helia

WE ’ RE LOO KI N G FO R WI N N E RS (LI KE YOU) TO HELP US CHAMPION CRE ATIVIT Y AROUND THE WORLD. WHE THER THAT’ S TO HOST, SPE AK , AT TEND OR PARTNER . W W W.G LU G E VE NTS .CO M

Pete Trainor CEO, Director of Human Centred Design Nexus

Robert Belgrave CEO Wirehive

Tiffany St. James Co-Founder Transmute

Wayne Deakin Creative Director AKQA

MALI N @ G LU G E VE NTS .CO M

BIMA 100

BIMA 100 2017

MAKING TECH WORK cohaesus.co.uk

BIMA 100

BIMA 100 2017 Index

BIMA 100

Alberta Soranzo

Debbie Vavangas

Jonny Tooze

Miro Walker

Samantha Payne

Ali Hanan

Duane Holland

Josh Bolland

Mitchell Stuart

Sarat Pediredla

Amanda Neylon

Duncan Cook

Josh Payton

Naomi Ticehurst

Shruti Malani Krishnan

Amy Vicary

Ed Newton-Rex

Katarzyna Terlecka

Natalie Hughes

Siavash Mahdavi

Andrea Burrows

Edward Humphrey

Kelly-Ann Maxwell

Nathan Lomax

Simon Martin

Andy Budd

Eleanor Harding

Laura Jordan Bambach

Nick Parnell

Sophie Deen

Antony Mayfield

Elspeth Hoskins

Laurie Wang

Nick Turner

Sophie Newton

Ben Rudman

Emma Todd

Lesya Li

Patrick Kunka

Steve Vranakis

Benjamin Maugain

Etebom Davies

Leyya Sattar

Patrick Phelan

Stuart Harris

Caitlin Ryan

Eva Appelbaum

Liane Katz

Paul Corcoran

Stuart Peddie

Callum Reckless

Harry Mann

Lisa Blythman-Wood

Paul Diamond

Tara Hein-Phillips

Carla Ruiz Entrecanales

Helen Fuchs

Lisa Myers

Peter Dolukhanov

Tobi Oludayomi

65Â

Carolyn Dailey

Hugo Manassei

Lizzy Pollott

Pip Jamieson

Tom Hill

Chelsea Slater

Ian Cassidy

Louize Clarke

Ramona Kalloe

Tracey Follows

Chris Blake

Jacob Dutton

Luke Gregory

Richard Anson

Wayne Deakin

Chris Herriott

James Jefferson

Malin Persson

Rob Pierre

Will Harvey

Clare Emma Jones

Jen Heazlewood

Marisol Grandon

Rob Verheul

Will Saunders

Dan Dawson

Jessica Mullen

Matt Clark

Robert Belgrave

Dan Kirby

Jimmy Leach

Matthew Candy

Ruby Steel

John Horsley

Mel Edwards

Russell Hall

Jon Davie

Mike Sims

Sally Bourner

Danielle Dwyer & Michaela Dudfield

BIMA 100

Alberta has been a prominent figure in international UX & Design for years. In 2016 she took on her biggest challenge - “transforming one of the largest banks in the UK into a peoplefirst service provider”. No small feat and a testament to her vision and ambition. Not only has Alberta begun to transform Lloyds into a bank for the

BIMA 100

UX & DESIGN CHAMPIONS

CHAMPIONS FOR GOOD

AGENTS FOR CHANGE

CLIENT RELATIONSHIP PIONEERS

ALBERTA SORANZO

ALI HANAN

AMANDA NEYLON

AMY VICARY

End-to-End Service Design Director Lloyds Banking Group

CEO Creative Equals

Digital Delivery Director NHS Digital

Client Services Director e3

@albertatrebla

@CreativeEqual

@amandaneylon

@AVICARY

future, she’s also taking an entire industry along on the journey. Always inspiring, incredibly passionate and never one to shy away from a challenge, Alberta is a big name in UX & Design globally. My little-known hobby is… playing ice hockey. I’m not very good, but I have loads of fun.

In the past year, Ali has continued to turn Creative Equals into a force for change. She’s now signed up more than 15 agencies, including R/GA, AKQA, DigitasLBi and Wunderman to go 50:50 over the next five years. Ali’s successes from the past year also include setting up the ‘Be Awesome Night School’ with 40 classes training over 500 people, the Helen Stokes Intern Scholarships for women from low socio-economic backgrounds,

The Drum’s Dream Awards ‘Creative Woman of the Year’ prize and the UK’s first ‘Shadow jury’ for the 2016 BIMA Awards. With the ‘See it, be it’ team in Cannes, Creative Equals created 55 gender equality actions from the industry’s top leaders. Ali has now given up her job as a creative director to do this role fulltime. And that’s commitment. The next big thing in digital will be… artificially intelligent creative directors.

Everyone talks about digital transformation but Amanda lived up to this in 2016 by transforming herself out of a job. She led a significant change programme to embed digital culture into Macmillan Cancer through innovative new ways of working and thinking. Culminating in her restructure of the digital function, embedding her team across the charity and reassigning her Head of Digital objectives so digital leadership

would be owned by all. Amanda then moved to NHS Digital where she took responsibility for supporting and developing the digital skills and capabilities required to embrace user centred digital delivery. She is a recognised leader and innovator within the Not for Profit sector and sets the bar for driving change. My favourite quote is… Be brave and make new mistakes.

As Client Services Director and a member of the Senior Management team, Amy is focused on overseeing and growing e3’s client portfolio, nurturing talent and ensuring the long term strategic growth of the agency. Over the last year, Amy has been a key member of the team that completed the acquisition of London Strategy Unit providing a greater network of services to support the growing needs of clients.

Amy has played a pivotal role in the continued growth of the agency. Defining a culture and environment where clients have growing ambitions resulting in a 20% increase in revenues, and most importantly achieving excellent client satisfaction scores and 100% client retention. Relaxation is… travelling. Not only experiencing new people and cultures but time for me to think and observe.

BIMA 100

Andrea led the management buy out and subsequent trade sale of her digital agency in 2008 and then went on to head up the EMEA region for the US VC backed business. Her interest in building diverse ‘digitally fluent’ boards and businesses has led to a number of advisory board positions. Her portfolio includes an e-learning platform which delivers a British University accredited MSc and

BIMA 100

CEOS & LEADERS

DIGITAL AMBASSADORS

CEOS & LEADERS

ANDREA BURROWS

ANDY BUDD

ANTONY MAYFIELD

BEN RUDMAN

Global Managing Director Precedent

CEO Clearleft

CEO Brilliant Noise

CEO MMT Digital

@andreaburrows

@andybudd

@amayfield

@MMT_Digital

Continual Professional Development (CPD) in Digital Leadership. And Creating a PhD is also on the roadmap. In 2016 Andrea was appointed as Global MD with Precedent; an agency that has pedigree, a good heart and is poised for a new phase in its development. My favourite saying is… Know the rules well, so you can break them.

In the past 12 months, Andy launched the “Founders Assembly”, a microconference for growing agencies. His goal was to help digital founders learn from their peers and those who have come before them, provide a support network, and help take their creative business to the next level. He also started the new “Leading Design” conference, to do a similar thing for design leaders around Europe.

On top of these new initiatives, Andy continues to promote, support and grow the UK digital design industry through his conference talks, podcast interviews, magazine articles, and events like UX London and Brighton Digital Festival, which he co-founded in 2012. The innovation that’s excited me lately is… Voice UI and the rise of conversational interfaces.

Antony Mayfield is CEO and cofounder of Brilliant Noise, a strategic digital marketing partner for global brands. He also serves as the Chair of Lighthouse, a bold international digital arts and culture non-profit. He is a lecturer on the Google Squared programme, hosts Brilliant Noise’s Dots conference, spoke at the 2016 Edinburgh International Television Festival and is a regular contributor to publications including CMO.com, The Huffington Post and AdMap.

Brilliant Noise’s ethos of building “capabilities not campaigns” for brands in digital has secured international clients including adidas, American Express, Universal Pictures and Tata Communications. The company has had annual growth of 50% for the past two years. My favourite quote is… “Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.” – Howard Aiken

Ben co-founded MMT Digital in 1999 straight out of university. Under his leadership, MMT Digital has grown from a small, originally Midlands-only based agency, to opening a London office in 2005, and now one of the highest rated digital agencies in the UK by RAR (Recommended Agency Register) and ranked no.4 in The Drum’s Digital Census Elite Agency Top 10. Responsible for driving forward MMT Digital’s vision of helping clients

transform business performance through digital, Ben has grown both revenue and headcount by 30% YoY over the last three years. In May 2016, Ben oversaw the successful sale of the agency to the Be Heard Group. The innovation that’s excited me lately is… voice recognition technology and the huge potential for brands that integrate it into customer journeys.

BIMA 100

Benjamin Maugain is a Technical Project Manager at Cyber-Duck, the award-winning digital agency. Conceptually driven yet intentionally unorthodox, he loves the logic and structure of the digital world. Benjamin has crafted projects for international organisations including the EU and Eurofighter Typhoon. He demonstrates true creative/ coding flair in R&D projects, with a highly contagious enthusiasm for everything IoT. He was crowned the winner of Barclays Hackathon at

BIMA 100

DEVS & MAKERS

CREATIVE STARS

CEOS & LEADERS

UX & DESIGN CHAMPIONS

BENJAMIN MAUGAIN

CAITLIN RYAN

CALLUM RECKLESS

CARLA RUIZ ENTRECANALES

Technical Project Manager Cyber-Duck

Executive Creative Director Cheil Worldwide

Managing Director Reckless

Senior Business Designer Designit

@HerrBen

@caitryan444

@creckless84

@designit

unBound Digital with a smart Piggy Bank. Last Spring, Benjamin was the technical brains behind Cyber-Duck’s interactive window installation, involving M2M communication and JavaScript wizardry. He enjoys sharing that passion by contributing workshops and talks for MozFest, Code Club and the University of Hertfordshire.

My desert island luxury would be… “In Search of Lost Time” by Marcel Proustinto.

Caitlin is the ECD of Cheil - an agency that finds ways to help brands use technology to create memorable customer experiences. For Samsung in 2016 her team created the ‘Gear S3 World Choir’ event, which was designed to capture the cultural heartbeat of the capital for 24 days leading up to Christmas. It took place on a high-tech biometric stage around EROS in Piccadilly Square and

measured the heartbeat, movements and even calories burnt by 24 different choirs in real time as they performed, via the new Gear S3 smartwatch. Topped off with a beautiful live data visualisation, created with Oscarwinning VFX studio Framestore.

I got into digital because… the potential to use technology to get closer to people excited me.

Callum is the Founder of awardwinning digital agency, Reckless. Focused on creating more profitable and meaningful relationships between clients and their customers, Reckless specialises in supporting businesses in the leisure and hospitality industry. The last 12 months have been a step change year for the agency, illustrated by aggressive growth across the board. 2016 saw Reckless expand its operations overseas acquiring offices in Paris. Team resource doubled as

the agency welcomed on-board 13 new recruits. Financially, Reckless enjoyed a record year, enjoying an impressive 70% increase in turnover. Collectively, this resulted in the agency winning 3 awards, most notably of which, Callum won ‘Entrepreneur of the Year’ at the FSB Greater Manchester & North Cheshire Business Awards. I got into digital because… I love the ever-changing landscape and the continual opportunity to tread a new path.

Carla is a talented designer and a successful entrepreneur with an academic background in Psychology and Cognitive Science. She swapped Madrid for Chicago to study her MBA, where she consulted for several startups, building a reputation as a sharp, business-grade design thinker. In 2014, she co-founded Lenshare, a mobile photo-app that enables people to capture moments in creative ways. Lenshare was widely fêted by the media and featured as “Best New

App” by Apple. Carla is now a Senior Business Designer for Designit and is already making a dent in the London entrepreneurial scene, consulting with growing businesses, and operating as a digital design expert for an emerging VC group. The next big thing in digital will be… real convergence between physical and digital – like walking out of a store without stopping to pay because you’ve already been ID’ed and charged directly.

BIMA 100

Carolyn launched Creative Entrepreneurs in 2016, a disruptive digital platform to empower creative people to unlock their potential and turn their creative ideas into successful businesses. While many resources exist to help, none had been joined up. Compounding this, creative people don’t typically have business training, and the needed support is largely targeted at business people. Creative Entrepreneurs fills this gap, bringing together for the

BIMA 100

ENTREPRENEURS

CHAMPIONS FOR GOOD

CLIENT RELATIONSHIP PIONEERS

CAROLYN DAILEY

CHELSEA SLATER

CHRIS BLAKE

CHRIS HERRIOTT

Founder & CEO Creative Entrepreneurs

Co-Founder Liverpool Girl Geeks

Digital Media Executive Flourish / Digital and Direct Marketing

Account Director The Progress Film Company

@carolyn_dailey

@_slates

@Jaeblake

@ProgressFilmCo

first time, across one multi-channel platform, the curated business resources, role models and networks that creative people need to startup. Engaging Downing Street plus top creatives such as Jamal Edwards and Anya Hindmarch to help spread the word, it now reaches over 750K creative entrepreneurs. The next big thing in digital will be… creative people running wild with AR & VR.

Chelsea works untiringly to achieve gender equality within the tech sector. As Co-Founder of Liverpool Girl Geeks, she imagines a world in which women can be represented equally within the workforce and can be paid equally for their efforts. Her direct experiences of inequality within the sector inspired her to start the company in 2013, to provide women with a support network. It quickly gained traction,

thanks to Chelsea’s vision and endless enthusiasm for her work, developing additional programmes for teens to create the ‘innovators of the future.’ The plan is to roll out girl geek programmes nationally. My desert island luxury would be… Maya Angelou’s collected autobiographies!

In 2016, Chris has grown the agency’s media department into a Google Premium Partner, handling clients with multi-million pound budgets & widening the agency’s areas of expertise within an array of different industries. Taking the lead in managing & executing multichannel global campaigns for the likes of Toolstation and West Ham United Football Club, whilst providing insight and analysis for charities

such as Diabetes UK, RNIB and Blind Veterans UK. Chris has grown the digital revenue stream for Toolstation by 45%, which saw paid search as a channel experience growth of 130% nearly a quarter of all online sales, and all without an increase in budget. Given the chance, I’d tell… my younger self that baggy jeans just aren’t cool. Oh and to invest in myself.

Chris leads new business efforts for The Progress Film Company and is tasked with adding new advertising agencies to the company’s portfolio of clients, while simultaneously increasing the output of commercial content with existing clientele. So far, Chris has initiated work with seven new agencies, developing

relationships from initial meeting through to project completion. The resulting content has screened across social media platforms, amassing millions of views.. I got into digital because… it was a place where filmmakers could get their work viewed by millions and climb the creative ladder.

BIMA 100

Clare has made a huge difference since joining Podge Events full time as right hand woman to the founder Phil Jones. She has been instrumental in forging great links, resulting in more females being encouraged to join the annual digital and creative gatherings. Juggling a young baby, a house move

BIMA 100

DIGITAL AMBASSADORS

DEVS & MAKERS

DIGITAL AMBASSADORS

CLARE EMMA JONES

DAN DAWSON

DAN KIRBY

DANIELLE DWYER & MICHAELA DUDFIELD

Marketing & Partnerships Director Podge Events

Chief Creative Technology Officer Grand Visual

CEO Techdept

Marketing Assistant & Marketing Manager Redweb

@podgeevents

@mymatedan

@thedankirby

@redweb

and a mad 3-month-old puppy, she always has a smile on her face and is a natural ambassador for the digital industry. I’m where I am today because… of my dad’s supercalifragilistic weekly spelling tests as a kid.

Dan Dawson has been at the forefront of the pioneering work Grand Visual have done over the past 11 years in Digital Out of Home advertising. Recently, Dan has been an integral member of an inter-agency DOOH innovation team which has made significant improvements to the ways that data and technology are implemented across DOOH. By radically changing the traditional approach to this digital medium, the team has brought data and

technology into an otherwise static space. The developments made over the last 12 months to the OpenLoop platform have enabled greater portfolio management for brands, easing the integration of data into their campaigns and subsequently increasing media efficiencies across DOOH. My desert island luxury would be... my wife and two kids… oh and a set of golf clubs and an endless supply of golf balls.

Dan has always MC’d The Tech Off but in 2016 his evil twin MC Danimal AKA The Beyonce Of Tech took over. Dan says “Most people leave the events convinced I’m the most immature, lousy and weird CEO they’ve ever seen. But it’s all for LOLs…” Techdept aims to help a billion people improve their knowledge of tech and Dan’s MC shenanigans are the secret

weapon. In real life, he is an ambitious, serious, inspiring, switched on and future facing CEO and his work with The Tech Off is to help spread knowledge and inspire the next generation. Not many people know that I… am an aspiring global DJ (see www.soundcloud.com/ trackhead).

Michaela and Danielle can often be found with cake in their hands and smiles on their faces. They are responsible for internal and external marketing activity for Redweb, including events and community initiatives. One audience they feel passionate about influencing is the next generation of digital gurus. They are particularly proud to have seen Digital Wave, a free 1-day digital careers conference, grow in popularity each

year into a nationally recognised event attended by 14-19 year olds looking for a career in digital. On top of this they work with technical experts at Redweb to deliver talks and events and share expertise more broadly amongst the industry. Given the chance, we’d tell… our generation to be passionate about digital, but don’t just type about it, look people in the eye and tell them about it!

BIMA 100

What does success look like to Debbie? Partnership. Partnerships with her client, and with her team. Partnership that focuses on delivering true business outcomes with a material impact on the world. Debbie hasn’t just set up a new contract, nor has she just raised the bar; she’s set it. She has defined what great looks like - for IBM and BP – two centennial-old-companies, creating a series of innovation hubs working

AGENTS FOR CHANGE

DEBBIE VAVANGAS

DUANE HOLLAND

Digital Leader IBM

Founder + Strategist DH READY

@Dvavangas

@dhready

across BP Retail, AirBP & Castrol. In 2016, Debbie’s team generated 140 new ideas, built 15 products, 16 prototypes and scaled 3 of these products globally. Fundamentally changing the client relationships dynamic from one of “customer/ supplier” to one of real partnership. I got into digital because… I want to create a longstanding, meaningful impact on my clients’ businesses.

Duane is a cross-discipline strategist, lecturer and industry ambassador for creative intelligence, academic collaboration and interdisciplinary innovation. He leads the conversation on how scientific insight, ‘lab’ technologies and emerging movements can drive business transformation and help brands become ‘Tomorrow Ready, Today’. Over the past year, Duane has overseen an array of diverse projects

for Fortune 500, challenger and startup clients. From AGENCY 2030, which exchanges ideas between academia and industry, to launching the “world’s most sociable shoe” in collaboration with computer scientists at UCL, which blocks mobile notifications. His latest project is a pioneering global study looking at “digital emotions”.

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At school I… only got one GCSE

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BIMA 100

As Head of 3 SIDED CUBE, Duncan founded the global digital agency to ‘Build Tech For Good’. A leader inspired by impact and not by numbers he has pushed for the team to create awardwinning life-saving apps for clients including RNLI, IFRC and Mind. His vision to change the way people donate blood saw The American Red Cross revolutionise the donation process into a digital system that has

AGENTS FOR CHANGE

ENTREPRENEURS

DUNCAN COOK

ED NEWTON-REX

CEO 3 SIDED CUBE

Founder & CEO Jukedeck

@duncancook

@ednewtonrex

created over $70million of revenue. Recognised for his drive to improve global disaster preparedness he was invited to The White House to present the agency’s work on the world’s largest alerting app which saves millions of lives in areas affected by tornados, earthquakes and other natural disasters every day. Relaxation is… when the WiFi is down.

Ed Newton-Rex is the Founder & CEO of London-based artificial intelligence startup Jukedeck. At Jukedeck, he and his team are building an AI that can compose original music and using this to let video creators make and download original, royalty-free music at the touch of a button. Ed learnt to code in order to start Jukedeck, which

now comprises a team of 20 musicians and engineers. In the last year, people have made 1 million pieces of music on the Jukedeck site, and the startup has begun working with brands since winning a Cannes Innovation Lion. At school I… played the piano most nights.

BIMA 100

Now a member of the BIMA 100 for the third time, Edward has led a digital transformation at the BFI over the last four years, bringing the digital audience into the foreground for an organisation founded over 80 years ago. He has established and grown its first ever digital revenues, tripled the online reach and launched trail-blazing cultural projects like Britain on Film. The video platform, BFI Player, recently launched a unique

BIMA 100

AGENTS FOR CHANGE

UX & DESIGN CHAMPIONS

RISING STARS

CLIENT RELATIONSHIP PIONEERS

EDWARD HUMPHREY

ELEANOR HARDING

ELSPETH HOSKINS

EMMA TODD

Digital Director British Film Institute

Product Designer Twitter

Account Manager Livity

Business Director We Are Social

@edwardhumphrey

@tweetanor

@elspethhoskins

@emmak_t

subscription product and won a bundle of awards from BIMA, Webbys and Lovies. Edward is also a trustee of digital arts charity The Space, which is funded by the BBC and national Arts Councils.

My favourite quote is… “Talent is luck. The important thing in life is courage.” – Woody Allen

Over the last 12 months, Eleanor has worked with The London-based Open Space Agency and NASA, where she designed and developed the user interface and experience for a smartphone-powered 3D-printed asteroid-hunting telescope to be used by schools and universities to characterize asteroids. Eleanor is currently honing her craft at Twitter in London as the Product Design Lead on TweetDeck, applying her methodologies to design

technology which enables power users to handle Twitter at scale and find signal in the noise. Eleanor has been named as one of the CodeFirst:Girls Ones To Watch for 2016, is part of the Hospital Club’s h100 list and was noted as Rising Star of The Year at the 2017 Women In IT Awards. Relaxation is… a long hot bubble bath with a cup of coffee, space to think and family.

At just 25, Elspeth is one of Livity’s leading account handlers and works across key accounts, including Dyson and Unilever. Elspeth is the founding force behind Undivided – the UK’s first youth-led campaign to allow young people to shape post-Brexit Britain. Housed at Livity, the digital platform, weareundivided.co.uk, amassed input from 10,000 13-29 year olds. Undivided has gained significant media coverage and support from 60 youth

organisations. The demands are soon to be presented to Parliament. Elspeth is a natural entrepreneur and led the winning pitch for over £300,000 from Paul Hamlyn foundation. She was recently named one of the Evening Standard’s Young Progress Makers 2017. The next big thing in digital will be… developments in digital democracy, and our industry needs to lead the way on this.

Emma leads the Google Client Services team at We Are Social, and in 2016 the agency was incredibly proud to move from being YouTube’s social agency to being their lead UK creative agency. This shift meant that We Are Social produced its first ever full service campaign – Made For You; a campaign that was a first for YouTube and We Are Social on many fronts. Emma pioneered brave new ways of working

that were integral to the success of the campaign, and created a transparent, honest and collaborative environment in which to deliver the campaign, resulting in a dramatic increase in the quality of creative and billings. The innovation that’s excited me lately is… Soul Machines – AI blended with EI to form amazingly lifelike avatars.

BIMA 100

2016 was a big year for Stripes, with the launch of a mentoring network and support for Digital Futures and The Drum’s ‘Do it Day’, alongside Creative Equals and Creative Skillset. Stripes also built partnerships with AOL, HuffPost UK and others through the Stripes internship programme. Stripes also began collaborating with UCL, SOAS, Goldsmiths, Kings College, City and Queen Mary Universities to provide career mentoring and advice. Away from Stripes, as Managing

BIMA 100

CHAMPIONS FOR GOOD

AGENTS FOR CHANGE

CREATIVE STARS

ETEBOM DAVIES

EVA APPELBAUM

HARRY MANN

HELEN FUCHS

Managing Director AnalogFolk Co-founder Stripes

Co-Founder Arc / Future Strategy Club / NINE

Head of Customer Experience Brompton Bicycle

Design Director ustwo

@wearestripes

@evaapp

@harrymann

@helinka

Director of AnalogFolk, Ete orchestrated the agency’s partnership with the Camden Roundhouse and successfully launched the Roundhouse Innovation Bootcamp, which involved providing young creatives with digital skills training. The innovation that’s excited me lately is… the potential of emerging technology in the developing world – for example, AI to help improve crop yields or identification of diseases in crops.

Eva is passionate about transforming how we approach business change. She is a frequent speaker and industry mentor, always willing to share her knowledge with those faced with the herculean task of transformation. Eva has honed an empathic approach to change; one that is people-centred and focuses on strategic strengths. She applies this philosphy to her consultancy, which helps businesses with their transformation challenges. This past year Eva co-founded the Future Strategy Club, a professional network for strategists and think

tank for strategy innovation, which explores how strategy can become more agile and better suited to rapid change. She is the co-founder of NINE which supports women in digital leadership, and lectures on Business Transformation for HyperIsland’s MA programme. The next big thing in digital will be… a lot of regulatory catch-up. I won’t be surprised to see checks and balances to mitigate against the immense societal power of the tech giants.

Harry has a history of using digital to challenge established organisations to embrace change, most recently at 40-year-old iconic British brand Brompton Bicycle. He has made it his mission to deliver a customer experience as exciting and high quality as the folding bikes that Brompton produces. Transforming a manufacturing organisation to be consumer centric is not without its challenges, but Harry’s ability to

break down technical concepts into business goals has enabled him to deliver exciting results. The Brompton Website won a DADI Award in 2015, and this early victory supports Harry’s drive to raise the bar in the cycling industry and his passion for using digital to engage customers. I got into digital because… I was a frustrated marketer who wanted to measure EVERYTHING!

Helen has always had an interest in creating meaningful work that not only resonates with audiences, but also helps move organisations forward with confidence in their future. She continues to pursue this with a recent move to the digital product studio ustwo as Design Director. Prior to that in her role as Executive Creative Director at DigitasLBi she oversaw some of the agency’s most award-winning work from last year. Most notably the double-Cannes Lion winning Pigeon Air Patrol as

well as the BIMA grand prix winning Mumsnet pregnancy tracker. Helen has continued mentoring female creative talent and guest lecturing. Last year she was Highly Commended in The Drum’s first ever Creative Woman of the Year awards. Given the chance, I’d tell… our industry to stop merely talking about diversity and get on with making the changes you know need to happen.

BIMA 100

Hugo has headed up the design and development of several patient support services during DigitasLBi’s 3-year ‘Digital Innovation Group’ collaboration with AstraZeneca Pharmaceuticals. His work on the Day-by-Day project, a live heart and lung health coaching platform for heart attack and COPD patients, has begun a revolution in how pharma companies

BIMA 100

UX & DESIGN CHAMPIONS

ENTREPRENEURS

CEOS & LEADERS

CHAMPIONS FOR GOOD

HUGO MANASSEI

IAN CASSIDY

JACOB DUTTON

JAMES JEFFERSON

Global Head of Service Design DigitasLBi

CEO SHARE Creative

MD 383 Project

Chief Creative Officer Equator

@hugomanassei

@icassidy

@jacobdutton

@Jamesjefferson

are able to support patients in relation to their medication. Specifically Day-by-Day has shown an implied medication adherence increase of 44% in heart attack patients as well as patients exercising more. My favourite quote is… “History is made by those who turn up.” – Woody Allen

Ian Cassidy founded a new agency last year called SHARE Creative. Focused on moving the industry forward by helping clients understand the value of social to their business, SHARE Creative now has 10 clients with defined ‘Social Purpose’. In their first year SHARE Creative grew to 30 full time employees, with offices in London and New York and

clients that include Sky, Jeep, Alfa, Southern Comfort and The North Face. The innovation that’s excited me lately is… Blinkist, which summarises non-fiction books into 7-minute audio tracks and means I can get through 3 books each day on my commute home.

Last year Jacob delivered the client strategy for 383, single-handedly delivering nearly £2m in new business. Jacob improves client knowledge and understanding of methodologies and new tools being used by companies such as Spotify and Netflix; ensuring a smoother engagement on work with 383 and the wider industry. He builds robust rapport with clients through a series of events: chairing 383’s own breakfast club, dinner club and compering 383’s annual digital conference “Canvas”.

Jacob recently moved from leading commercial output to leading 383 as MD, developing a new company framework that aligns staff development directly with their future ambitions, ensuring 383’s future is accessible, transparent and well resourced. My one wish would be… … to sing a duet with Frank Sinatra at the Golden Nugget in Las Vegas.

James Jefferson, chief creative officer and co-founder of ideas agency Equator, is a true multi-channel creative.

and showcase some of the industry’s latest developments. His drive for innovation and forward-thinking is apparent throughout the industry.

His personal commitment to social change saw Equator develop a digital classroom in December to provide structured education to children living in the Dunkirk refugee camp in France.

James also led the team to develop a first-of-its-kind interactive exhibition for INSP in February 2017, celebrating the people and creativity behind the world’s street papers.

James launched Scotland’s largest digital festival in 2016, Techaus, to unite industry leaders with rising stars,

The next big thing in digital will be... less reliance on screens – things will just work. Be it voice search or AI, the future is nearly here.

BIMA 100

Jen has over 12 years experience in digital in the UK, Germany and Australia. Her role has always been to push boundaries, question people and produce innovative award-winning work. In the last year at R/GA, Jen has worked with Dyson as a creative lead on a large digital engagement with 20+ creatives across XD, design, copy and tech. Jen’s role at R/GA as Head of

BIMA 100

UX & DESIGN CHAMPIONS

AGENTS FOR CHANGE

DIGITAL AMBASSADORS

JEN HEAZLEWOOD

JESSICA MULLEN

JIMMY LEACH

JOHN HORSLEY

Creative Director, Head of Experience Design R/GA London

Founder / Managing Director CreateFuture

CEO Zinzan

Chairman Digital Doughnut

@jenafa10

@createfutureuk

@jimmytleach

@digitaldoughnut

Experience Design has been fundamental in shaping the Experience Design team in regards to training and development, whilst growing a more gender balanced experience design department and raising awareness of unconscious bias as a thought leader in the industry. The next big thing in digital will be… diversity and bias in AI and machine learning, especially as tasks are becoming more autonomous.

Jessica is co-founder and MD of the creative consultancy CreateFuture, working with ambitious brands – such as Expedia, BBC and Penguin Books - to improve marketing, services and capability. She started CreateFuture in 2016 to challenge the status quo. Convinced there were better ways to solve problems, she built the business to work faster and more collaboratively whilst embracing creativity – rejecting traditional processes developed for a different age.

Jessica also supports Girl Geek Scotland aimed at supporting women in technology through education. Previously, Jessica has successfully run multi-million pound projects, accounts and agencies during her 16-year career including the digital agency Realise and service design consultancy Nile. My desert island luxury would be … a Kindle loaded with thousands of books so that I can always read. Is that cheating?!

Jimmy makes digital ‘normal’ in difficult surroundings, applying the arts of content and marketing in a wide arena. In the last year, this has included delivering strategies of democratic engagement, digital diplomacy and country branding to different European countries. Back in the UK, he led the crowdfunding efforts for the award-winning publisher Unbound - proving that creativity can have a financial model, and alongside that he has driven social media-led data journalism with The Daily Telegraph, The Times and the International

Business Times. Jimmy is also opening up the communications of the internet governance body ICANN, is supporting strategy at the internet literacy company Wizenoze and mentors startup Erase All Kittens, seeking to teach girls how to code. To give it all some academic respectability, he is a Senior Visiting Research Fellow at the Policy Institute at Kings College, London. My great ideas... turn out to be damp squibs. The ideas I have no faith in turn out to be belters.

John Horsley is the founder of Digital Doughnut, a global marketplace for marketing professionals and Digital Marketing, LinkedIn’s largest group for digital marketers. He has over 18 years marketing industry experience and has seen the industry grow up from the days of the early internet pioneers to today’s bustling global marketplace.

John is highly influential in the world of marketing and regularly judges both marketing and technology awards. In addition to this, FastCompany magazine has ranked John in the top 50 most influential people on the web. The next big thing in digital will be... an ‘interfaceless’ web

BIMA 100

Jon Davie is CEO of digital agency Zone. Experts in strategy, technology and content, Zone helps ambitious businesses win in a world where digital is mission critical. As CEO, Jon chairs the agency executive team and leads senior relationships with blue-chip clients including Unilever, Aviva, Maersk and Pernod Ricard. In the last year, Jon has spearheaded Zone’s further

BIMA 100

CEOS & LEADERS

RISING STARS

UX & DESIGN CHAMPIONS

JON DAVIE

JONNY TOOZE

JOSH BOLLAND

JOSH PAYTON

CEO Zone

Founder & MD Lab

CEO / Co-Founder J B Cole UK

VP UX Huge

@jondavie

@jonnytooze

@joshcolebolland

@jpay

consolidation as the UK’s leading independent digital agency, recently awarded agency of the year by BIMA. 2016 saw Zone expand its premises at the heart of the King’s Cross development, open offices in Cologne, complete two acquisitions, grow staff to a 250-strong global team and increase turnover to over £20 million. The film title that describes my life is… once upon a time in the west (country).

During 2016, Jonny has led Lab to further notable growth. Since the merger with Neuro Agency Ltd, Lab has significantly matured. As well as offering a full suite of digital services, Lab’s consultancy offering now includes leadership, business, marketing and branding. To support this change, Lab has been rebranded. Jonny has also been working hard to bring digital leadership and modern thinking to both the public and

private sector. He has supported BIMA, offering services to help upskill the BIMA team and supporting events such as Digital Day. Additionally, Jonny is now an advisory committee member to the Surrey University Centre for Leadership and Decision Making and the Centre for the Digital Economy. The next big thing in digital will be… systematic and mass manipulation of social media.

Since 2008, Josh Cole Bolland and his brother Ollie have grown their company, J B Cole UK, from a small photo studio in North West London to a thriving digital technology business with dedicated teams in Hertfordshire and Manchester. Clients include ITV, TfL, Body Shop, The NHS, Nokia, several SMEs and various London Guilds.

Only 26, Josh is a director of two other digital startup businesses. He mentors young business owners, organises and hosts industry networking events, runs digital startup workshops and delivers talks to apprentices and interns. My favourite saying is... If it doesn’t challenge you, it won’t change you.

As VP, UX at Huge, Josh oversees the creation and evolution of ecosystems, products and interfaces for the agency’s client base. In 2016, Josh led the charge in redefining the digital product and marketing ecosystem for global energy brand Enel. Under his leadership, a new global digital vision was created, marking the beginning of a new era defined by a user-centric business approach, transparent communication, empowering functionality and

storytelling relevant to user’s everyday lives. Also in 2016, Josh was instrumental in bringing Huge School to London, the agency’s accelerated training programme for those who want to pursue a career in experience design. The first cohort joins Huge this summer. I’m where I am today because... of staying focused, staying up all night, and being able to travel anywhere on earth without being crippled by jet lag.

BIMA 100

In 2016, alongside her new job, Kat took up the challenge of helping BIMA organise the annual Digital Day young talent event. Responsible for the Hampshire and Dorset counties, Kat was the first Regional Coordinator to hit a target of signing up 10 schools in less than 6 weeks. Kat also managed to get an extra 9 schools and whopping 15 digital agencies on board. To top it

BIMA 100

DIGITAL AMBASSADORS

CEOS & LEADERS

CHAMPIONS FOR GOOD

DIGITAL AMBASSADORS

KATARZYNA TERLECKA

KELLY-ANN MAXWELL

LAURA JORDAN BAMBACH

LAURIE WANG

Marketing Manager Medical UK & Nordic Pall Corporation

Deputy Managing Director Tribal Worldwide London

Chief Creative Officer / Founder Mr President

Digital Marketing Consultant & Co-Founder Circle

@terrechura

@London_K_A_M

@laurajaybee

@LaurieWang_

off, she shared how she had reached her target to encourage and support the other Regional Coordinators. Her organisational skills, kind spirit and infectious charm make her a true Digital Ambassador.

My one wish would be... to always feel inspired by other people.

In a world where there are only 11% of females hold an executive position at Fortune 500 companies, and only 5% of females are running startup tech companies – Kelly-Ann Maxwell (Kam) is one of the unicorns and the epitome of a successful woman in a senior leadership role in an industry and network dominated by men. Having been at Tribal for over 7 years, she has worked hard to balance the bottom line without diluting creative brilliance.

In her spare time Kam works as a mentor, helping the next generation succeed. On top of her mentorships, she also conceived, championed and built the first-of-its-kind app designed to connect female mentors with mentees (the Omnicom pilot will be released later this year). The film title that describes my life is… I want to say “Wonder Women” but it’s more like ”Get out Alive”.

Laura’s career has seen her rise to D&AD President, become a Chief Creative Officer at the awardwinning agency Mr President, whilst championing equality and diversity in the creative field. She made the Debretts 500 for the most influential people in the UK for technology and has been recognised as one of the 50 most influential women in tech in Europe by Inspiring Fifty.

Laura is also the co-founder for SheSays, the only global creative network for women, along with The Great British Diversity Challenge, which published an influential white paper on the largest practical experiment in why diverse creative teams work. I got into digital because... it was the punk rock part of advertising and we got to make impossible things often.

Laurie is a digital marketer who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape has benefited an eclectic mix of clients from young startups to FTSE 100 giants, and more recently Google, where she helped to roll out its digital skills training across the country. She has been featured in the Metro, FT and Fast Company, and

has trained industry executives on the power of digital marketing. In 2016, she co-founded Circle, a community that brings together women working in the digital economy. The innovation that excited me lately is… chatbot marketing. The click through rate and engagement with chatbots is still very high for early adopters in using this as a marketing channel.

BIMA 100

RISING STARS

LESYA LI

LEYYA SATTAR

Founder / Startup Mentor / Digital Disruptor Havingtime.com / Techstars / Level39 / Startup Bootcamp

Co-Founder The Other Box

@LesyaLi / @havingtime

While some digital heroes stand front and centre shouting from the rooftops raising awareness, some people push diligently and passionately from the back. The silent unsung heroes who make massive ripples in the waters of digital and startup culture. Lesya is one of them. She has worked with dozens of fintech and tech-for-good startups. Lesya helps them shape

content strategies, plan social media awareness campaigns and direct numerous CEOs and Founders to fresh thinking and strategic insight. It’s people like Lesya who keep the startup community revolving. My favourite quote is… “Don’t do things better, do better things.” – Pete Trainor

@leyyax / @_TheOtherBox

In 3 years, Leyya has progressed from intern to Design Manager of Make Your Words Work™, a design consultancy based in London. She’s also been instrumental in the development of their In-House Design Awards and events. Wanting to support and recognise the talent of minorities in the industry and find new role models, Leyya launched

The Other Box, a platform dedicated to increasing diversity, and spotlighting the under-recognised talent of minorities, including people of colour, in the creative industry. Garnering interest from leading media outlets such as Channel 4, Huffington Post and BBC Asian Network, they’re now developing events and interview series. My desert island luxury would be… an Instagram filter.

Your contact for an informal chat about how Jahia could help your business Stephane Monier · · GENEVA | PARIS | LONDON | SAN FRANCISCO

BIMA 100

At Kemp Little, digital media isn’t bolted on. It’s embedded _ Kemp Little – the leading technology Kemp Little Cheapside House, 138 Cheapside, London EC2V 6BJ

www.kemplittle.com info@kemplittle.com

020 7600 8080 @KempLittle

Liane is proud to have launched mama. codes - a fresh, creative way to teach children as young as three to code, through song, rhyme and storytelling. mama.codes are mums on a mission to promote digital literacy in young children – at school and at home. They support and inspire teachers and parents in this new curriculum area. Liane believes that coding education can be so much more than video games: and mama.codes teaches pre-schoolers to code nursery rhymes, five-year olds to program

DEVS & MAKERS

CHAMPIONS FOR GOOD

LIANE KATZ

LISA BLYTHMANWOOD

Co-Founder mama.codes

Creative Director VML

@LianeKatz @MamaCodes

@LBW

jokes, and seven year olds to animate Shakespeare! Highlights include reaching the finals of the MassChallenge accelerator and seeing the electric excitement of kids, teachers and parents when they write their first line of code. The innovation that’s excited me lately is… Techfugees: the international tech community’s attempts to address the global refugee crisis with tech solutions, ideas and talent.

Lisa has made the BIMA 100 for the third year. In 2016, she has led VML’s involvement with BIMA Digital Day, D&AD and IPA. Lisa strongly believes in the need to work with emerging and new talent to meet the future employment opportunities that are being created across the sector. She believes that giving back has

made her a better human being, from volunteering at the Rio Paralympic Games 2016 to implementing a Culture of Experimentation – it all shows her joy, teamwork, sportsmanship and bravery.

I’m where I am today because… I live the story I want to tell.

BIMA 100

Lisa is an inspiring leader, with great vision, and a serious eye for quality and talent. Spend an hour with her and you’ll come away convinced that you can do and achieve anything that you set your mind to. She uses Cognitive Behavioral Therapy principles to lead and manage her agency and the results speak for themselves. In the past 12 months, Verve launched over 60

BIMA 100

CEOS & LEADERS

CREATIVE STARS

DIGITAL AMBASSADORS

CHAMPIONS FOR GOOD

LISA MYERS

LIZZY POLLOTT

LOUIZE CLARKE

LUKE GREGORY

CEO Verve Search Ltd.

Creative Director Havas Sports & Entertainment Cake

Founder ConnectTVT

Head of Digital, EMEA Facebook

@lisadmyers

@lizzyp

@louizeclarke

@lukegregory

campaigns, including a pioneering VR piece for Expedia and a simple data-led campaign for GoCompare. com that went viral. The agency also won 15 Awards in the past 2 years, including Best SEO agency two years running at the European Search Awards. Company profit has also increased by 150% year on year. I’m where I am today because... of the advantage of disadvantages.

Lizzy has led the creative on some of HSE Cake’s most successful campaigns of the last year. She’s adept in creating forward-thinking work across a range of channels within the sport and entertainment industries. Clients include the ICC, Carling, EA and Fitbit. Most recently she led on the launch of Mass Effect: Andromeda for EA – putting Game of Thrones star Natalie Dormer into the game in the role of Dr Lexi T’Perro.

Other highlights of the last year include Fitbit’s “Step Up Get Down” campaign for Red Nose Day and the ICC “Who Runs The World” campaign for the Women’s World Cup . My favourite quote is… “You can spend your entire life trying to be popular, but the size of the crowd at your funeral will largely be dictated by the weather.” – Frank Skinner

Louize founded ConnectTVT in 2014 to join the Thames Valley’s tech and digital dots. ConnectTVT runs from her hybrid co-working space GROW@GreenPark, home to startups, freelancers, developers and scale-ups. A stand-out events programme powers the community, led by Thames Valley Tech Week and the Festival of Digital Disruption, celebrating digital excellence. Louize’s grassroots Meetup series includes Glug Reading. 50 Game Changers is the jewel in the crown, launched in

2016 to shine a light on home-grown success. Passionate about STEAM, Louize champions Green Meets Grey to connect next generation talent with business mentors and is launching a coding initiative for hard-to-reach groups. Louize is Tech City UK’s regional ambassador. I got into digital… to champion the forgotten. You have to be the change you want to see and this was the only way for me.

Luke knows his way around digital media. Over 15 years, he’s worked at Microsoft, the BBC, and now leads the EMEA digital team at Facebook. He’s passionate about using his skills to help others – he heads up Facebook London’s Social Good programme, which gets employees involved in everything from visiting sick children in hospitals to digital mentoring in schools. In the past year, the programme has partnered with non-profits like UNHCR, AMREF and the National

Literacy Trust to hone their digital skills and raise critical funds. Luke also volunteers his spare time to help charities such as Shooting Star Chase children’s hospice to raise awareness and improve their digital activity. The next big thing in digital will be… Ambient Intelligence.

BIMA 100

Malin is the girl behind all things Glug! With an international and varied background, she now heads up global development at Glug. She’s always describes it as the perfect job-match, as it’s an ever-changing role where she gets to use her appreciation for creativity, love for strategic growth and brand development, plus her get-shitdone attitude on a daily basis. Throughout the last 15 months she’s helped Glug grow around the globe,

BIMA 100

RISING STARS

DIGITAL AMBASSADORS

UX & DESIGN CHAMPIONS

CEOS & LEADERS

MALIN PERSSON

MARISOL GRANDON

MATT CLARK

MATTHEW CANDY

Global Development Manager Glug

Chief Executive Unfold Stories

Head of UX Amaze

Vice President & UKI / European Leader IBM iX

@typecally

@marisolly

@splendidthough

@matthewcandy

partner with exciting brands and ensured that everyone involved have had some good fun along the way too. Aside from her role at Glug she’s super passionate about helping others find their way in, and up, in the digital and creative industry. At school I… was incredibly insecure and quiet. Today I’m happy to describe myself as a confident, outgoing and unshakeable optimist though.

Marisol is renowned as a digital trailblazer in government. She used digital innovation brilliantly at DFID to highlight humanitarian issues, and her skills were recognised across UK Government, the wider public sector, the United Nations and among NGOs. Marisol ran powerful and engaging digital campaigns on issues that matter, from FGM to gender, nutrition, family planning and extreme poverty. At the London Summit for Syria in

2016 she used Google Expeditions to show world leaders inside a Lebanese school for refugee children, and persuaded the same leaders to take part in a UN Instagram message. As with everything, she now brings creativity and passion in using VR for good. My favourite quote is… “If you feel helpless, help someone.” - Aung San Suu Kyi

Matt continues to build, mentor and develop Amaze’s thriving UX team. Now 12-strong, he has led the team in implementing two global commerce platforms in the US and provided strategic consultancy services across the Middle East, Europe and North America. Away from Amaze, Matt is playing a leading role in the creation of a new national standard for a B(Sc) in User-Centred Design, for the national

Degree Apprenticeship scheme. Matt mentors Manchester Metropolitan University design students, is an advisor to the Studio School Liverpool and, as an Enterprise Ambassador for Wirral Chamber of Commerce, works hard to bring the digital agenda to life for secondary school students across the region. My desert island luxury would be… a barbecue and a long tonne of hot sauce.

Matt leads IBM iX in UKI/Europe, a global Business Design practice and multi-disciplinary team that operates at the intersection of progressive strategy, creative vision and transformational technology. Matt has grown IBM iX to become the largest digital agency network in the UK in 2016, has overseen the opening of the European part of a studio network of more than 33 studio’s around the world, where strategists & designers co-create new experiences

with clients. In 2016, Matt also led the acqusition of 3 leading European agency groups (Aperto, ecx.io, Bluewolf) to join the IBM iX family. Together with his clients, Matt and his team tackle the single biggest business challenge: Tomorrow.

My favourite quote is... “If you’re not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, LinkedIn Co-Founder

BIMA 100

When it comes to business transformation, Mel is a true catalyst. Over the past year, she has strengthened Wunderman’s reputation as one of EMEA’s leading global digital agencies by bringing on 34 new clients. Mel’s efforts in 2016 generated a 4% regional growth year-on-year whilst maintaining the highest levels of creativity. In fact, last year the EMEA

BIMA 100

CEOS & LEADERS

CLIENT RELATIONSHIP PIONEERS

CEOS & LEADERS

RISING STARS

MEL EDWARDS

MIKE SIMS

MIRO WALKER

MITCHELL STUART

EMEA CEO & UK Chairman Wunderman

Client Services Consultant MSC

CEO Cognifide

Founder & MD Inferno Media

@_MelEdwards

@MSims999

@mirowalker

@MitchellStuart_

region has collectively won more than 130 creative awards. Mel spent the last year focusing on creating a strong Wunderman culture. Responsible for 72 offices across 23 markets, Mel recognises the importance of recruiting great talent and empowering people to do the best work of their careers. At school I… bloody loved it.

Mike acts as an agent of change within agency/client teams, helping create smooth, highly productive agency/ client partnerships. As leader of the DigitasLBi client relationship, he helped The National Trust achieve the BIMA Brand of the Year. Plus he headed the team which introduced innovation-based methodologies to AstraZeneca’s marketing team, winning the Best FTSE 100 Corporate Website award.

As a member of the BIMA Client Services community, Mike moderated the successful 60+ attendee workshop on the theme of Making Agency/Client Relationships Fit for the Future. Most significantly, Mike recently reestablished his own consultancy, MSC. Its purpose is to help agencies gear up and manage different types of change. The innovation that’s excited me lately is… ustwo’s tripartite “agency” business model.

Miro Walker is CEO and co-founder of Cognifide, the WPP Digital Technology Consultancy. As a Marketing Technologist, Miro helps businesses to deliver extraordinary digital experiences, using sophisticated technology to deliver real business outcomes. Miro’s career spans over 15 years in digital marketing, content management and online commerce, ranging from dotcom startups to Europe’s largest digital marketing agency. As CEO of Cognifide, he

has steered the company to 40% compound annual growth over the last four years and has delivered success for some of the world’s biggest brands. In the last year Cognifide has opened new offices in New York and Johannesburg, and was named the top tech agency in EConsultancy’s Top 100. My desert island luxury would be…My snowboard. What? I like snowboarding!

At just 17, Mitchell began Inferno Media after successfully growing a Twitter account to over 150,000 followers. Now at 20-years-old, Mitchell is a proactive entrepreneur, continuing to run his successful social media agency in Bournemouth. His energy, positivity and work ethic are infectious. In the past 12 months, Inferno Media

has been named Virgin’s StartUp of the Week, has reached #1 on Google for Social Media Agency Dorset, and has moved into a new 2,000 sq ft office all because of Mitchell’s hard work and determination.

At school I… was a pain in the ass and failed most of my exams!

BIMA 100

Naomi has over ten years experience in digital; growing relationships with some of the world’s largest entertainment clients. In a project driven industry, Naomi has earned a reputation for securing retainers, having secured three digital retainers in the last 12 months. Bridging the gap between innovative campaign ideas and the potential of digital, one of Naomi’s approaches is to educate and instil confidence in clients through

BIMA 100

CLIENT RELATIONSHIP PIONEERS

RISING STARS

CLIENT RELATIONSHIP PIONEERS

NAOMI TICEHURST

NATALIE HUGHES

NATHAN LOMAX

NICK PARNELL

Client Services Director Think Jam

Founding Director The Fashion Digital

Owner / Founder Nathan Lomax Marketing Agency

Managing Partner Engine

@heypoppet

@natalie_hughes

@nathan_lomax

@EngineLondon

Think Jam’s digital days, enabling clients to get hands on with all forms of digital tech, from VR headsets to Twitter Mirrors and 360 cameras. As the client lead for publishing, Naomi applys her digital knowledge in film to thinking cinematically for book jackets.

My favourite saying is… “You have two ears and one mouth use them to that ratio.”

Natalie Hughes is the founder of The Fashion Digital, the first social media and digital content agency dedicated to luxury fashion brands. Natalie launched the agency in 2016 after spending five years as a freelance digital consultant, shaping the social media identities of brands including Christian Louboutin and MatchesFashion.com. In less than a year and without investment, The Fashion Digital has won several high-profile clients, including designer Roland Mouret.

Previously, Natalie was Social Media Editor at Net-a-Porter. As a selfconfessed digital polymath, Natalie also lectures on social media at Central Saint Martins, and writes for online publications such as VICE.com. She’s also a Pinterest super user with 600k followers. The innovation that’s excited me lately is… Google Jacquard. Conductive yarn that makes for smart clothing? Yes please!

Nathan believes that you must keep moving, keep learning and keep improving to be successful in business. Since launching in 2014, the Nathan Lomax Marketing Agency has grown significantly. In the past 12 months, their client base has spread across the country and even internationally, with a focus on helping small businesses save money on digital marketing. In this time period Nathan also set up his second company, Harper Lomax –

an IT/Tech company that specialises in website hosting and IT support. Within 1 month the new company started to make a profit and has just successfully completed its first full year in business. Not bad for a company founded by a 21-year-old! My one wish would be… … for schools to teach practical business skills so you can go straight into starting your own business.

Nick has spent the last 12 months helping integrate big idea thinking with expert digital execution across the Engine group, whilst also driving the agenda at Engine’s digital innovation agency DF LDN. Championing the power of influence and data driven insights.

Alongside this he has championed the importance of Client Service, working with BIMA helping to shape and develop the CS community and launching the Client Service Director masterclass programme. My desert island luxury would be... a hat – the smart choice for the follicly challenged.

BIMA 100

Nick is responsible for driving the highest creative standards and output, while attracting, inspiring and retaining exceptional talent at SapientRazorfish across the EMEA region. Nick inspires, mentors and guides a multidiscipline team to combine expertise, passion and obsession with meticulous craftsmanship to produce intuitive, engaging and meaningful digital experiences for the world’s top brands.

CREATIVE STARS

DEVS & MAKERS

NICK TURNER

PATRICK KUNKA

Chief Creative Officer, EMEA SapientRazorfish

Head of Product and Front-end Development Colony

@SR_

@patrickkunka

Beyond his day-to-day responsibilities, Nick regularly contributes thought leadership in the digital industry and delivers keynotes across Europe and has lectured at many European creative schools. Nick continues to have the privilege of serving as a judge on global award panels.

Given the chance, I’d tell… Zaha Hadid she was my inspiration.

Patrick has been working at the intersection of engineering, product design and UX at video-on-demand startup Colony since 2014. Over that time he has been instrumental in transforming Colony’s product, brand and front-end browser application into a truly world-class offering, rivaling those of a small elite group of global competitors. Before Colony, Patrick was a Front-end Subject Matter Expert at NYC digital agency Barrel,

delivering award-winning websites for global brands. Patrick also owns and runs his own business KunkaLabs, which produces several widely-used JavaScript UI development tools, including MixItUp and its extensions. Patrick’s work is underlined by a passion for building meaningful digital products and user experience. The innovation that’s excited me lately is... progressive web apps.

BIMA 100

Passionate about sustainable engagement, Patrick is Co-Founder of The Happiness Index, the instant intelligence platform that helps businesses maximise their biggest asset – their people. Focused on improving business performance through improved engagement with employees and customers alike, Pat is responsible for new business acquisition and helping his clients, including Jaegermeister, RBS and Westfield, take a humanised and data-driven approach to

AGENTS FOR CHANGE

CEOS & LEADERS

PATRICK PHELAN

PAUL CORCORAN

Managing Partner & Co-Founder The Happiness Index

Managing Director Agent

@PatrickPhelan87 / @happinessindex1

@agent_marketing

employee engagement. In 2016 The Happiness Index was voted into Salesforce and Marketing Week’s Top 100 Disruptive Brands 2016 for challenging traditional feedback methods, and providing unique pulse technology that gives business leaders real-time insights into their people, culture and engagement. Given the chance I’d tell... larger organisations to take the power of their workforce more seriously.

Paul Corcoran is MD of Agent, a fullservice agency based in Liverpool’s Baltic Triangle - one of the UK’s fastest growing creative and digital communities. Paul has spearheaded the Scandinavian six-hour working day at Agent, showcasing how working differently can improve efficiency, enhance culture and inspire the client work being created. As a result of this and of Agent’s wider approach to workplace health and wellbeing, Paul won The Guardian’s ‘Sustainable

Business Leader of the Year’ award in 2016. In 2014, Paul founded the pioneering Agent Academy CIC which helps young people start careers within the creative and digital industries. To date, 90% of its graduates are now in employment, generating over £1 million worth of salaries since its inception. I’ve never… looked back and thought ‘I wish that I’d given that a go’.

BIMA 100

Since he stepped onto the Realise playing field 10 years ago, Paul has shaped some of their most defining moments. However, he reached his zenith this last 12 months when he led Realise to success on the English Football League, in a pitch involving 175 of the world’s leading digital agencies, and a contract that represents the largest deal in the history of the agency. Paul shaped a vision for EFL that will drive deeper fan engagement, provide

BIMA 100

CLIENT RELATIONSHIP PIONEERS

CEOS & LEADERS

ENTREPRENEURS

DIGITAL AMBASSADORS

PAUL DIAMOND

PETER DOLUKHANOV

PIP JAMIESON

RAMONA KALLOE

Business Director Realise

Co-Founder & Managing Director / Group Chief Technology Officer Nice Agency / Karmarama

CEO and Founder The Dots

Business Partner Mobile Journey

@jd8008

@dolukhanov

@Pip_Jamieson

@RamonaKalloe

clubs with a platform that will deliver upon their digital objectives and help to maximise revenue opportunities. His passion is tangible, his persistence is unrelenting, his determination is inspiring. As a Liverpool fan, he’d appreciate knowing he’s Realise’s Steven Gerrard. My favourite quote/saying is… “I am the master of my fate: I am the captain of my soul.” - William Ernest Henley

Pete was key to helping Karmarama build its substantial credibility in mobile and digital following the 2014 acquisition of Nice Agency, which he co-founded. Over the past 12 months Karmarama has become one of the UK’s leading creative agencies with an exceptional digital capability at

its heart. This combined proposition paved the way for Karmarama’s acquisition by Accenture Interactive to offer a unique and market-leading capability. The innovation that’s excited me lately is… SpaceX, especially reusable rockets.

In March 2017, Pip Jamieson was named by The Sunday Times as one of the UK’s Top-100 disruptive entrepreneurs innovating in their respective fields. Pip is the Founder & CEO of The Dots - a LinkedIn challenger designed around the networking needs of creators. A diversity advocate with a distinctive marmite laugh (you either love it or you hate it) Pip lives on a houseboat

with her husband in Kings Cross, London. Pip is on a mission to connect 1 million people to opportunities by 2018, helping build a stronger, more profitable and diverse creative sector. Not many people know that I… live on a houseboat called Horace. It’s a magical experience, a bit like being in the country but with all the advantages of inner city living.

Ramona started in the creative industry in 2006, in Amsterdam. From a young age, she has been passionate about branding and design. In 2014, Ramona moved away from Amsterdam and took on a new challenge in London to expand the Dutch startup Targetoo Mobile DSP internationally. Ramona went beyond standard approaches; she won global briefs and made sure that objectives were

met successfully. She focused on simplifying mobile programmatic solutions and developed a revolutionary process where she enabled brands to engage audiences based on real-time data. Today, Ramona manages Mobile Journey Ltd. Here her focus is on only mobile first solutions. Relaxation is… thinking about the universe.

BIMA 100

Since Richard founded Reevoo in 2005, the company has transformed from a startup into a world leading User-Generated Content platform. Over the past two years, Richard has applied his learnings to advise some 40 digital startups, many of whom are facing the same challenges that he once overcame. Richard also teaches Innovation and Entrepreneurship at Kingston Business School and advises corporates on innovation by looking at

BIMA 100

ENTREPRENEURS

CEOS & LEADERS

DIGITAL AMBASSADORS

RICHARD ANSON

ROB PIERRE

ROB VERHEUL

ROBERT BELGRAVE

Founder Reevoo

Founder Jellyfish

Managing Director Graphite Digital

CEO Wirehive

@richard_anson

@robapierre

@rob_v

@RobertBelgrave

what they can learn from startups. In addition, Richard has developed the ‘People Tell Richard Stuff’ podcast, featuring high profile guests such as the ex-Group CEO of Barclays Bank and the Head of Innovation at John Lewis. My favourite quote is… “If everything seems under control, then you are not going fast enough.” - Mario Andretti

As CEO of Jellyfish, Rob has always maintained that people are the agency’s biggest asset. This year, Rob introduced a new learning and development programme to enable staff to build their own personal brand and maximise their contribution to the industry. As part of this, employees have access to Jellyfish Training, the agency’s dedicated training division. In 2016, Jellyfish achieved a place in The Sunday Times International Track

200, as well as The Sunday Times Tech Track 100, where Rob and his senior team were shortlisted for Best Management Team. Today, Rob aims to grow Jellyfish into a global boutique digital agency, a vision that is already coming to life. My one wish would be… to have met Nelson Mandela before he died.

Rob is MD of Graphite, a thriving digital agency with offices overlooking Brighton beach and on London’s Strand. Since 2009, Graphite has worked in partnership with some of the world’s biggest organisations to create digital products and campaigns with impact. Rob has steered the agency’s growth, working with clients including Costa, BP, Pfizer, Uniqlo and Shazam, to solve business challenges using the best of

digital design and technology. Rob is committed to shaping and influencing the digital industry for the better. As champion of Graphite’s Next Generation Programme and Sussex ambassador for BIMA’s Digital Day, Rob is enabling young people to gain access to, and flourish in, digital careers. I’m where I am today… because a digital pioneer inspired me at a school careers day.

Robert’s passion and ongoing contribution to digital is sharing his knowledge and expertise. This year Robert has spoken to the BIMA membership on the impact of GDPR, set up a not-for-profit marketing conference (Web Expo Guildford) on the future trends in digital and created a spin off to the Wirehive 100 awards called Spotlight, which is a series of thought leadership events aimed specifically at helping independent agencies grow.

As someone who succeeded in spite of rather than because of his time in school, Robert has championed a variety of initiatives over the past 12 months designed to help educate the next generation of digital including BIMA Digital Day. The innovation that’s excited me lately is… the design of emotional machines. AI is the future, let’s make it as human as possible.life.” – Steve Jobs

BIMA 100

Ruby uses design and technology to fix things for people, inspired by real people and their stories. Alongside her day job as a Senior Design Strategist for Smart Design, Ruby took part in BBC Two’s Big Life Fix. Ruby and the team spent months working to improve the lives of people suffering disadvantage. One story was of a man living with partial locked-in syndrome. Graham could only communicate by

BIMA 100

UX & DESIGN CHAMPIONS

DEVS & MAKERS

AGENTS FOR CHANGE

ENTREPRENEURS

RUBY STEEL

RUSSELL HALL

SALLY BOURNER

SAMANTHA PAYNE

Senior Design Strategist Smart Design

Automotive Technical Director, Creative Technologist Imagination

West Midlands Police Officer West Midlands Police

COO & Co Founder Open Bionics

@rubysteel

@ru55311_h411

@SalBWMP

@sighsam

slowly tapping out words on an iPad. People would often talk over him before he finished typing. Ruby and the team spent months working to improve the lives of people suffering. One story was of a man who had lost his voice after a stroke. At school I… was creative and a bit of a misfit. I’d love to see schools champion creativity more.

Russell Hall is on a mission. To bring the world of immersive technology into mainstream media and revolutionise permanently the manner in which consumers interact with brands and even wider understand the world around them. The role of Creative Technologist was created by him, for him and is singularly changing the relationship between creative and technology disciplines, creating new partnerships,

thinking and work. In the last 4 months alone, Russell was responsible for 3 VR installations of which the launch of Jaguar’s first ever electric vehicle, the Jaguar I-Pace scored 3 world firsts. The first ever Social VR Interactive Car Reveal has permanently redefined the art of product launch. The next big thing in digital will be… Hyperlinked virtual worlds, some call this the MetaVerse.

Sally is the driving force behind West Midlands Police’s WMP2020 programme, which will radically overhaul everything from the way in which the public contact the force to how the WMP respond, investigate and prevent re-offending. Sally is a true believer in putting the needs of the human being at the heart of all interactions with the police, be it face to face, on the phone, or via

digital channels. She is passionate about the role of digital to increase the quality and depth of response the police can provide, enabling more time and effort to be placed helping the most vulnerable and in need. Sally is a vocal believer in the power of humancentred design. Relaxation is… an adventure in our vintage VW camper van called Betty.

Samantha co founded Open Bionics, an award-winning robotics company that has made waves internationally with its bionic fashion and superhero design focus. Samantha made this happen by collaborating with media powerhouses such as Disney, Marvel, Lucasfilm, and Eidos-Montreal. Samantha has won multiple awards for entrepreneurship and has been recognised as an innovator by

Bloomberg and Fast Company. In 2015 Samantha became a TechStars alumni and completed the UC Berkeley Accelerator programme. Open Bionics turns children with limb differences into bionic superheroes. My one wish would be… to leave this earth knowing I had made life better for a significant number of people.

BIMA 100

In 2016, Sarat shifted his focus from day-to-day work to high level strategy, recognising that hedgehog lab was at a pivotal stage in its development. The approach helped the app developer grow its revenues by 160%, boosted by its first ever seven figure contract. Headcount likewise rose from 46 to nearly 100, including key appointments of a non-executive director and finance director – moves that Sarat

BIMA 100

CEOS & LEADERS

ENTREPRENEURS

CEOS & LEADERS

SARAT PEDIREDLA

SHRUTI MALANI KRISHNAN

SIAVASH MAHDAVI

SIMON MARTIN

CEO hedgehog lab

Co-founder Powr of You

CEO AI Music

Chairman and global chief executive OLIVER Group

@saratpediredla

@shrutimkrishnan

@seaofash

@SimonatOliver

is certain will reinforce corporate governance as the business expands. Meanwhile, hedgehog lab was named Newcastle’s best employer by review site Glassdoor, on which it will still holds a 100% positive rating from staff. Not many people know that I... once aspired to be a brain surgeon (a fact most find surprising - and more than a little amusing).

Shruti is the founder of Powr of You, which operates in the digital personal data economy. She launched Powr of You with an aim to empower people to benefit from the data that they’re creating. The company has now helped form a digital ecosystem that enables people to take back control over the benefits from their digital activities – to create a new digital asset class, opening up the data economy for people in the UK and now US, and already rewarding consumers between £10 to £50 every time their data is used.

Powr of You provides accurate, granular data on people’s behavior across mobile, browser, social, lifestyle apps such as fitness, music, e-commerce, to understand their digital life and touch points in a single, integrated view. The next big thing in digital… will be building innovative businesses with consumer trust and respect for privacy as a key differentiator.

With a PhD in Evolutionary Robotics, Siavash Mahdavi started Within, a company that used Artificial Intelligence to design 3D Printed products. Within made breakthroughs in the design of aircraft components, customised shoes and orthopaedic implants. He made his first successful exit when Autodesk made an offer to acquire Within for $90m in 2014. In 2016 Siavash founded the social enterprise Free_D, in order to realise

the potential he saw in 3D printing to educate and create employment for survivors of sex trafficking. Siavash has finally combined his passion of music with his expertise in AI and startups, founding AI Music, which plans to shake up the way in which music is created and consumed using AI. The innovation that’s excited me lately is… cancer-eating nanorobotsthan violence.

Simon stayed on track for ambitious growth for OLIVER Group in 2016, with new offices opening in Prague and Istanbul, as well as a UK northern hub in Manchester to add to offices in New York, Dublin, Kuala Lumpur and Singapore. A key part of the growth agenda included the acquisition of content marketing agency Adjust Your Set, to ramp up the agency’s digital expertise. The agency also launched OLIVER Media to further support OLIVER Group’s mission to offer

agile, transparent solutions to clients through its Inside Agency model. Barclaycard, Siemens (in Germany) and Virgin Media all turned to the OLIVER model in 2016, bolstering OLIVER’s digital client list. Not many people know that I… set up OLIVER & Learn in 2014, a charitable foundation supporting educational projects in disadvantaged communities around the world.

BIMA 100

A former lawyer, techie and school counsellor, Sophie Deen is the founder of Edtech company Bright Little Labs - Sesame Street for a digital age. She previously worked at Code Club, alongside Google and the DfE, to help introduce the coding curriculum. Her flagship story, starring Detective Dot (a 9-year-old tech whizz and coder) and the CIA (Children’s Intelligence Agency), reached over 30 countries on Kickstarter and has since become a multiple award-winning STEM book, with Cabinet Office backing. Kids receive a top-secret,

BIMA 100

DEVS & MAKERS

RISING STARS

CREATIVE STARS

DEVS & MAKERS

SOPHIE DEEN

SOPHIE NEWTON

STEVE VRANAKIS

STUART HARRIS

Founder / CEO Bright Little Labs

COO Brainlabs

Executive Creative Director Google Creative Lab

Chief Information Officer Red Badger

@Sophie_Deen

@SophieNewtonBL

@stevevran

@StuartHarris

personalised package from the CIA with special missions and other goodies that are mapped to the coding curriculum. Recently awarded the Barclays Start-up Founder of the Year 2017, Sophie is extremely passionate about holistic, creative education for children, and teaching ALL kids to code. My one wish would be… that we paid the real cost for our everyday items i.e. that everyone along the supply chain received a fair wage.

Sophie is COO at Brainlabs, an agency with the mission to revolutionise paid media through mathematical marketing, recently winning ‘Best Agency’. As COO, she runs all aspects of the business, from client strategy and new business, to recruitment and technology. Sophie has been invited to speak at major industry conference keynotes and was recognised as a leading woman in advertising, winning the IPA’s Women of Tomorrow

awards. She is passionate about the development of women in the technology industry and has been featured in the Guardian and BBC for her ground-breaking gender equality and diversity work, for which she was recently awarded the 2017 Everywoman Inspiration award. My one wish would be… to organise classical music and ballet events in my spare time.

Steve believes that ‘creative people are more powerful than they think they are’ and can help tackle some of the world’s biggest problems through their creativity. He calls this ‘creative activism’. In the last couple of years, Steve has been fortunate enough to work on projects like: Jacquard - a series of conductive threads woven into clothing to make it interactive;

Assembly of Youth - an installation at the United Nations alerting world leaders to global issues being faced by young people; Project Bloks - a tangible programming platform that helps kids learn to code; and the Refugee Info Hub, a mobile site built with the IRC to help Syrian refugees fleeing civil war keep safe. My great ideas… are the product of the people around me.

Stu is CIO and co-founder of Red Badger, an independent digital consultancy. An advocate of Serverless technology, Stu is driving digital transformation and disrupting departmental silos in large corporations, delivering efficiencies and shifting focus to user value. His mission is to create a space for people to enjoy writing software and contributing to the open source community, creating better software

for everyone to use on enterprise projects. Advocates of React (javascript), the Red Badger team run the largest community in Europe and launched the inaugural React London conference in March 17. The innovation that’s excited me lately is… Serverless Technology.

BIMA 100

Stuart brings 16 years of experience and multiple awards to his role as Creative Director and Experience Design Lead at Havas London. He’s a maker who’s passionate about creating meaningful experiences for both clients and customers. As part of the reinvention of the agency, Stuart has been driving a user-centric approach to help solve client briefs with a combination of deep customer insight and innovative technology,

BIMA 100

CREATIVE STARS

DEVS & MAKERS

RISING STARS

DEVS & MAKERS

STUART PEDDIE

TARA HEINPHILLIPS

TOBI OLUDAYOMI

TOM HILL

Creative Director / XD Havas London

Managing Director Vestar Consulting

Co Founder and CEO Studio 14

Creative Technologist Cult LDN

@iambreadman

@taravestar

@tobis14

@tomjhill

such as wearable sensors, AI, and voice and chat interfaces. For the past six years, Stuart has also been the Creative Director for McLaren F1, producing pioneering work for the team across all their digital channels. When Stuart is not at Havas he’s busy working with a variety of startups from his home by the sea. I’m where I am today because… I’ve never treated it like a job.

Tara Hein-Phillips’ professional experience as a digital business leader spans 18 years, from global strategy and new product design to the management and implementation of large-scale digital projects and initiatives. She has spent the last 13 years running her own consultancy with a particular expertise and passion for digital education and innovation. A maker at heart, Tara currently spends her time working with US- and UK-based tech startups, mission-

driven organisations, and large global corporations to design and create successful digital businesses. She is fortunate to work with governments, think tanks, business leaders and progressive entrepreneurs, which brings an informed perspective to each new business challenge she faces. I got into digital because… I was always fascinated by the industrial revolution and I saw the advent of the digital age as a similar time.

Tobi is a passionate and creative entrepreneur. He co-founded Studio 14, a socially driven digital product agency, in 2012 at the age of 21. 4 years on, he has worked with organisations across the globe and has carved a niche for himself in the African market, helping multination brands like PZ Cussons develop and launch digital products into emerging markets. He also co-founded Copdat, a data analytics startup disrupting the experiential marketing industry in Africa.

Tobi is a regular speaker at conferences and events across the UK. He partners with local schools, delivering workshops and helping students develop digital skills in the hopes of closing the digital skills gap. The film title that describes my life is… Fast and Furious 7 because of the number of times they say ‘family’ and that’s the kind of love I have for my team.

Renaissance human 2.0, Tom draws on his extensive (some might say obsessive) knowledge of music, pop culture, science and human nature to make tech actually good fun. At Cult LDN, Tom has helped set up an in-house Facebook live studio, piloted the exploration of cutting edge social technology and made #Cultfam unapologetically geeky. His inquisitiveness is contagious. Tom always thinks human-being first. And

then warps, hacks and even invents the technology that taps into existing behaviour. It looks like he spends his day playing: but this guy is breaking, investigating and making experiences for some of the world’s most prestigious brands including Agent Provocateur, Sally Hansen and Barbour. Relaxation is… zero notifications on my iPhone. Those little red circles really put me on edge.

BIMA 100

Tracey is a futurist - need we say more? Leading one of the most pioneering future think tanks she is defining and redefining the future for clients everyday. Her technology ‘foresight’ is not just a hobby; she is a classically trained planner. Whilst CSO at JWT she established planning foresight as a research discipline and then retrained professionally in strategic foresight at the University of

BIMA 100

CREATIVE STARS

AGENTS FOR CHANGE

CREATIVE STARS

AGENTS FOR CHANGE

TRACEY FOLLOWS

WAYNE DEAKIN

WILL HARVEY

Chief Strategy and Innovation Officer The Future Laboratory

Executive Creative Director AKQA

Innovation Lead VCCP

Digital Creative Director BBC

@traceyfutures

@deakin_ahoy

@WilliamEdHarvey

@willpsaunders

Houston. She pioneered female futures and launched the Female Futures Bureau, gave a Tedx talk, spoke at UN HQ on gender, is a Fellow of the RSA and a member of the APF. She is a trailblazing Agent for Change and does it every day. The innovation that’s excited me lately is… GenderIQ

Wayne is ECD of AKQA London and has over 20 years of industry experience and has held creative leadership positions in Australia, Europe & the US. Originally from Australia, Wayne started his career in Brisbane and is a graduate of AWARD School. His work has also been recognised internationally with more than 150 awards and he is a

regular jury member of numerous award shows, as well as frequently contributing to industry publications. In addition to his global work, Wayne has earned a Masters in Cognitive Sciences. Not many people know that I… grew up with Steve Irwin. The Crocodile Hunter guy.

During 2016, Will joined the IPA’s Brand Technology board, & became a founding Director of ‘Innovation Social’. He delivered VCCP’s first VR project for a key Client. He has instigated, hosted and delivered 50+ talks and been a panellist at internal and external events relating to innovation, tech trends, managing tech and creativity for Clients and Agencies. He has responsibility for supercharging VCCP’s thought leadership “Curious” programme, deep diving into topics

like ‘The Future of Video’ & ‘Media Meets Message’ for the International VCCP partnership. Will continues to stay ahead of all new and emerging tech and has forged personal relationships deep and wide across the ad industry, tech city, with likeminded innovators and startups. He was also a finalist in The Hospital Club’s Top 100. My favourite saying is... Fu*k it, I’ll do it

WILL SAUNDERS

Will is a Creative Leader, Executive Producer & Digital Strategist working for the BBC, DCMS and himself. He has editorially led the BBC’s home for new ideas Taster, a sort of editorial kickstarter for digital born content. Since launch, Taster has published over two hundred pilots, had over fifteen million page views and is leading the way for data informed decision-making at the BBC. Will has led Digital Development and grown BBC Digital Business Inside Television creating a pipeline of award

winning projects for BBC Three, BBC Worldwide, and others. He is currently working with DCMS on a Digital Culture Project helping to create a narrative and policy recommendations that will report later in 2017. He has made shows with Graham Norton, Flight Of The Conchords & Tim Not many people know that I... Produced Mike Flowers Pops Christmas Number 2 Hit Single “Wonderwall” in 1995