July 2023-Drone Industry

By Dr Ghanshyam

By Akshat Khare

By Nishant Kumar

By Dr. Neeta Pant

By Dr. Mythili Kolluru

BUSINESS STRATEGY E MAGAZINE

Founder & Chief Editor: Dr. Vaneeta Aggarwal Web Content Editor: Riya

Creative Designer: Shahid Ali

Feature Writer: Shrilatha Contributor: Sreeranjana

BUSINESS STRATEGY

Cover Pic: Sally French - The Drone Girl

To submit your feedback / to book a sponsored Advert / for print subscription. Email: contact@bizemag.com | Website: www.bizemag.com

To book as Podcast Guest: contact@bizemag.com

For Free Digital Subscription: Add your mail by writing to contact@bizemag.com

Follow:

Disclaimer: The magazine producers and editors are not responsible for any views, opinions and information provided by the writers. Any graphic depicted in the magazine is purely symbolic representation and are taken from copyright free stock photo options.

Copyright©:All rights reserved. No part of this magazine may be reproduced without prior permission of the copyright owner.

Available on:

The rapid advancement of technology has brought forth a myriad of challenges and opportunities across various sectors. As we delve into the ever-evolving landscape, it becomes crucial to explore and address key topics that shape our society. This editorial covers the intersection of drones, menstrual period leave, AI in finance, and managing disagreements through a lens of progress and understanding.

Drones, once confined to military applications, have expanded their horizons. With their versatile capabilities, they are transforming industries such as agriculture, surveillance, and delivery services. While the potential benefits are immense, it is vital to establish robust regulations to ensure safety, privacy, and responsible usage. Artificial Intelligence (AI) has disrupted the financial sector, revolutionizing processes such as risk assessment, fraud detection, and investment strategies. Yet, ethical considerations must be at the forefront when integrating AI systems to prevent biases, protect data privacy, and maintain transparency. Striking the right balance between automation and human oversight is key to leveraging AI's potential while upholding integrity and accountability.

Inevitably, disagreements arise in our personal and professional lives. Understanding the psychology behind managing disagreements is essential for fostering healthy relationships and effective problem-solving. Employing active listening, empathy, and constructive communication techniques can help bridge gaps, promote mutual understanding, and lead to mutually beneficial resolutions.

A travelogue on Thailand and regular Astro column for upcoming month of August are entertaining.

By engaging with these topics, we can navigate the evolving landscape with awareness, empathy, and a commitment to progress. Striking the right balance between embracing innovation and upholding ethical standards is crucial for a harmonious and inclusive future. Let us embrace these discussions and collaborate to shape a world that harnesses the trans formative power of technology while prioritizing the well-being and dignity of all individuals.

Contact us for feedback or submission of your story at contact@bizemag.com

Sally French: The Drone Girl

(FEATURED ON COVER)

Sally French is a thought-leader and industry expert in the world of drones. In 2013, she launched what started as a humble blog to document her drone videos, The Drone Girl, and has since grown into an internationally-known website documenting the drone industry.

Professionally, she is a journalist writing about travel and loyalty rewards programs for NerdWallet. She joined NerdWallet from The New York Times, where she wrote about travel and personal finance for the print edition as well as its sister site, Wirecutter.

Her drone coverage has earned her the title of Fortune Magazine's Most Influential Women in Drones, and she has spoken at dozens of conferences and to media about the latest developments in drones, including Harvard Business School, South by Southwest and at international events including Australia's World of Drones Congress and Drones Middle East in Abu Dhabi.

Dr. Vaneeta Aggarwal Founder & CEO

contact@bizemag.com

www.bizemag.com

She has a Bachelor's of Journalism in Investigative Photojournalism and a Bachelor's of Arts in German. Her work has been published in the BBC, the Economist, CNN, NBC, NPR, and the San Francisco Chronicle, and she has also helped numerous media outlets through her work in data journalism at the non-profit organization Investigative Reporters and Editors.

Sally French

DRONES IN INDIA POLICY FRAMEWORK FOR UNMANNED AERIAL VEHICLES

Introduction:

In recent years, drones, also known as unmanned aerial vehicles (UAVs), have gained significant popularity in India. These versatile devices have found applications in various industries, including photography, agriculture, surveillance, and logistics. As the use of drones continues to expand, the Indian government has developed a comprehensive policy framework to regulate their operation and ensure safety and security. This article delves into the policy framework surrounding drones in India, highlighting key regulations and their impact on the industry.

The Directorate General of Civil Aviation (DGCA) Guidelines:

To ensure safe and responsible drone operations, the Directorate General of Civil Aviation (DGCA), India's regulatory body for civil aviation, has established guidelines for drone pilots. These guidelines categorize drones into five categories based on their maximum takeoff weight, namely Nano, Micro, Small, Medium, and Large. Each category has specific requirements for registration, permits, and operating restrictions.

For instance, Nano drones weighing less than 250 grams do not require registration or permits, and they can operate up to a maximum height of 50 feet. On the other hand, Large drones weighing more than 150 kilograms require special permissions from the DGCA and must adhere to stringent safety protocols.

No Drone Zones and Restricted Areas:

To ensure safety and security, the DGCA has identified certain areas as "No Drone Zones" and "Restricted Areas" where drone operations are strictly prohibited or regulated. No Drone Zones include airports, international borders, military installations, and strategic locations. Restricted Areas may include state government secretariats, high-security zones, and eco-sensitive areas.

Drone pilots are required to obtain specific clearances and permissions from the local authorities and follow designated flight paths when operating in areas near airports or other restricted locations.

Remote Pilot License (RPL) and Unmanned Aircraft Operator Permit (UAOP):

To operate drones in India, pilots are required to obtain a Remote Pilot License (RPL) from the DGCA. The RPL certification process involves undergoing training from DGCA-approved entities and passing the required examinations. The RPL ensures that drone pilots have the necessary knowledge and skills to operate drones safely.

Additionally, organizations or individuals intending to use drones for commercial purposes are required

to obtain an Unmanned Aircraft Operator Permit (UAOP) from the DGCA. The UAOP provides authorization to operate drones for specific commercial activities, such as aerial photography, surveying, or delivery services.

Digital Sky Platform:

To streamline the registration and monitoring process, the DGCA has introduced the Digital Sky Platform, an online portal where drone pilots and operators can register their drones, apply for permits, and obtain necessary clearances. The platform also enables real-time tracking of drone flights and assists in ensuring compliance with regulations.

Emerging Opportunities and Challenges:

The policy framework for drones in India presents both opportunities and challenges for various sectors. Drones have the potential to revolutionize agriculture by enabling precision farming, crop monitoring, and pesticide spraying. In the logistics industry, drones can aid in last-mile delivery, reducing costs and improving efficiency.

However, challenges such as privacy concerns, airspace management, and potential misuse of drones also need to be addressed. The policy framework aims to strike a balance between promoting innovation and safeguarding national security.

Future Developments and Global Harmonization:

India is actively working towards further developing its drone policy framework to accommodate technological advancements and evolving industry needs. The government recognizes the potential of drones in driving economic growth and has been exploring avenues to encourage research, development, and manufacturing in the drone sector.

Efforts are underway to establish testing and certification centers for drones, fostering innovation and ensuring compliance with safety standards. The gov-

ernment is also collaborating with international organizations and other countries to promote global harmonization of drone regulations, enabling seamless drone operations across borders.

Public Awareness and Education:

Alongside the policy framework, the Indian government is emphasizing public awareness and education regarding drone usage. Initiatives are being taken to educate drone operators and the general public about the regulations, safety guidelines, and responsible drone flying practices. Public campaigns, workshops, and training programs are being conducted to disseminate information and promote safe drone operations.

Benefits and Economic Impact:

The policy framework for drones in India has opened up a world of possibilities across various sectors. Drones are being used for aerial photography and videography, enabling stunning visuals and perspectives for films, advertisements, and events. In agriculture, drones are assisting farmers in crop monitoring, yield estimation, and efficient use of resources.

The logistics industry is benefiting from the use of drones in last-mile delivery, particularly in remote areas with limited connectivity. Drones are also being utilized for surveillance and monitoring purposes, enhancing security and reducing human risk in hazardous situations.

The economic impact of drones in India is substantial, with the potential to generate employment opportunities and attract investment in drone technology, manufacturing, and service sectors. The policy framework plays a pivotal role in fostering this growth by providing a stable and regulated environment for drone operations.

The Role of Industry and Collaboration:

The success of the policy framework relies on active collaboration between the government, industry

stakeholders, and drone enthusiasts. The industry is encouraged to provide feedback, suggestions, and insights to ensure that the regulations remain up to date and relevant.

Collaboration between industry players, research institutions, and the government can drive technological advancements, address challenges, and foster innovation in drone applications. It is through such collaborative efforts that the drone ecosystem in India can thrive and contribute to the country's development goals.

Drone Operations in Controlled Airspace:

The policy framework outlines regulations for drone operations in controlled airspace, such as areas near airports or military installations. Drone pilots are required to obtain necessary clearances and permissions from the relevant authorities, including air traffic control and defense agencies, to ensure the safe integration of drones into existing aviation systems

Import and Manufacturing Guidelines:

The policy framework also includes guidelines for the import and manufacturing of drones in India. Manufacturers and importers need to comply with specific quality and safety standards set by the DGCA. This ensures that drones available in the market meet the required specifications and adhere to safety protocols.

Enforcement and Penalties:

To enforce compliance with the policy framework, the DGCA has established mechanisms for monitoring and enforcement. Unauthorized drone operations or violations of the regulations may lead to penalties, including fines, confiscation of drones, and suspension or revocation of licenses or permits.

Beyond Visual Line of Sight (BVLOS) Operations:

The policy framework acknowledges the potential of Beyond Visual Line of Sight (BVLOS) operations, where drones can be operated beyond the direct line of sight of the pilot. While

BVLOS operations are currently limited, the framework paves the way for future regulations and guidelines to enable safe and controlled BVLOS operations in specific scenarios, such as in rural areas or for delivery purposes.

Research and Development:

The policy framework encourages research and development activities in the drone industry. It promotes collaboration between academic institutions, research organizations, and industry players to explore new technologies, applications, and safety measures. This emphasis on research and development ensures that India remains at the forefront of drone innovation.

International Collaboration:

The policy framework recognizes the importance of international collaboration and harmonization of drone regulations. India actively engages with global stakeholders, participating in international forums and discussions to align its policies with international standards. This collaboration enables seamless drone operations across borders and facilitates the exchange of best practices and knowledge.

It is important to note that the policy framework continues to evolve as new technologies emerge and industry needs evolve. Stakeholders are encouraged to actively participate in the ongoing dialogue and provide feedback to shape the future of drone regulations in India.

By addressing these additional aspects in the policy framework, India aims to create a conducive environment for the safe, responsible, and innovative use of drones across various sectors, fostering economic growth and technological advancements.

Conclusion:

The policy framework surrounding drones in India provides a robust regulatory structure to govern their operation and ensure safety. The guidelines established by the DGCA, along with the introduction of the Digital Sky Platform, have simplified the registration process and enhanced accountability. As the drone in-

dustry continues to grow in India, it is imperative for stakeholders to stay updated with the evolving regulations to harness the full potential of this technology while adhering to safety and security protocols.

It is important for drone operators, businesses, and enthusiasts to stay updated with the evolving regulations and comply with them to avoid penalties and ensure the long-term sustainability of the industry. Additionally, public awareness and education initiatives play a vital role in promoting responsible drone flying practices and mitigating potential risks.

As the policy framework continues to evolve and adapt to technological advancements, collaboration between the government, industry, and research institutions will be crucial. This collaborative approach will enable continuous improvements in the policy framework, address emerging challenges, and embrace opportunities for growth.

Overall, the policy framework for drones in India sets the stage for a thriving drone ecosystem that promotes innovation, enhances various industries, and contributes to the country's overall development goals. By striking a balance between regulation and fostering growth, India can leverage the immense potential of drones while ensuring safety, security, and compliance.

THE SKY'S THE LIMIT UNLEASHING THE POTENTIAL OF DRONE AVIATION:

Dr. Ghanshyam

Introduction:

Drones, also known as unmanned aerial vehicles (UAVs), have caused the aviation sector to rapidly evolve in recent years. Industries and applications ranging from photography and videography to agriculture, construction, logistics, and more have been completely altered by drones. Significant improvements in manufacturing, retail, policy, research and development, technology, and other pertinent sectors have been made in the drone aircraft sector, creating new opportunities. We will examine the current situation of the drone aviation sector in this article and go through the major determinants of its development and future potential.

Research and Development:

The development of the drone aircraft sector is largely dependent on research and development (R&D). In order to increase the capabilities of drones, boost their performance, and broaden their applications, businesses and institutions around the world are heavily investing in R&D. The development of drones, propulsion systems, sensors, communication systems, software, and artificial intelligence (AI) capabilities are some of the areas on which R&D is concentrated. With these initiatives, drone performance will hopefully be improved in terms of flying time, cargo capacity, dependability, safety, and autonomous operations. Additionally, R&D is concentrating on creating specialised drones for particular industries, including agricultural drones for crop monitoring and spraying, industrial drones for infrastructure inspection and maintenance, and medical drones for emergency medical deliveries in distant places.

Policy and Regulation:

Regulations and laws that control drone operations have a significant impact on the drone aviation sector. Around the world, governments and regulatory agencies are creating and revising legislation to ensure safe and responsible drone operations. These laws address topics including drone registration, pilot certification, airspace limits, privacy and data protection, and operational instructions. As they provide a framework for responsible and safe drone operations, encourage innovation, and safeguard privacy and public safety, pol-

icy and regulation are essential for the development of the drone aviation business. Another important area of work for facilitating international drone operations and enabling smooth integration of drones into the global aviation ecosystem is the harmonisation of laws across nations and regions.

Technology and innovation:

The drone aviation sector has grown quickly as a result of technological developments. Drones can complete a variety of activities autonomously since they are outfitted with cutting-edge technologies like GPS, cameras, sensors, communication systems, and AI capabilities. These technologies are constantly developing, resulting in the creation of more sophisticated and capable drones. Drones can now fly for longer periods of time thanks to advances in battery technology, while better sensor technology has made it possible for drones to record high-quality video and data for a variety of uses. In addition, the fusion of drones with other cutting-edge technologies like 5G, edge computing, and blockchain has the potential to open up new avenues for applications like remote sensing, aerial data analytics, and autonomous deliveries.

Manufacturing and Retail:

The manufacturing and retail segments of the drone aircraft business have also experienced tremendous growth and innovation. Due to the rising demand for drones, manufacturers are continuously creating new models, refining production techniques, and testing out new materials to improve drone durability and performance. With drones coming in a variety of forms, dimensions, and price points to meet diverse consumer needs, the retail industry has also advanced. Consumers, businesses, and professionals can all purchase drones, which range from recreational drones for enthusiasts to specialised drones for business uses. To meet the rising demand for drones and guarantee their responsible and safe use, retailers are increasingly offering supplementary services like drone training, maintenance, and repair.

Opportunities For The Future:

The drone aviation sector has a lot of potential. Drones are anticipated to develop in autonomy, intelligence, and capacity as technology continues to evolve. This is probably going to create some new opportunities in things like aerial transportation, urban air mobility, package delivery, and disaster response.

About the Author: Dr. Ghanshyam is Professor & Chairman Career Development Centre, Training and Placement Officer and Senior Administrative Officer at BIT SIndri, India.

He obtained M.Sc (Space Physics) from Delhi University. Having been appointed to the post of scientist in DRDO, with interest and passion in teaching work, he instead chose to pursue Ph.D. degree in Laser Plasma from IIT Delhi & qualified the UGC-NET examination.

THE DRONE AVIATION INDUSTRY'S SOARING FUTURE

Akshat Khare

Introduction

In recent years, the drone aircraft sector has swiftly developed, revolutionising several industries and opening up new options for both corporations and individuals. Drones have developed into crucial instruments that are changing how we see and interact with the world, from aerial photography and videography to package delivery and infrastructure inspections. This essay will examine the drone aviation sector's present situation and examine its bright future.

Making New Possibilities Visible

The increased use of drones has created a wide range of opportunities across several businesses. The use of drones for aerial photography and filmmaking is among the most common. Photographers and videographers can now use drones with high-resolution cameras and stabilisation systems and filmmakers to capture breathtaking shots from unique perspectives. From cinematic aerial shots in movies to stunning aerial photographs in real estate listings, drones have elevated visual storytelling to new heights.

Moreover, the delivery sector has witnessed a significant transformation with the introduction of drone delivery services. Companies like Amazon and DHL are experimenting with the concept of using drones to deliver packages efficiently and swiftly, especially in remote areas or during emergencies. With advancements in navigation systems and increased payload capacities, the drone delivery industry is poised for substantial growth, revolutionizing logistics and e-commerce.

Inspecting Infrastructure Safely and Effectively

Infrastructure inspections are a significant area in which drones are having a significant impact. Traditional bridge, power line, and pipeline inspections frequently require manual work, can be expensive, time-consuming, and potentially dangerous. These inspections may now be carried out more securely and effectively using drones that are fitted with high-definition cameras and thermal imaging sensors. They can access difficult-to-reach or hazardous locations, record

precise visual data, and even use thermal imaging to find potential structural problems. Drones are used in infrastructure inspections to reduce risks to human operators while also saving time and money.

Environmental Monitoring and Precision Farming

Drone technology is also being adopted by the agricultural industry to increase production and environmental sustainability. Crop health, soil moisture levels, and other information can be collected by drones using specialised sensors and imaging equipment. Farmers can then use these insights to improve their irrigation, fertilisation, and pest management methods by processing this data using advanced analytics and machine learning algorithms. Drone use can help farmers make more informed decisions and use less chemicals, which will ultimately result in more sustainable agricultural practises.

Drones are also used for environmental monitoring and conservation initiatives. They can help in monitoring endangered species, mapping deforestation, tracking wildlife, and surveying marine habitats. Drones help researchers collect more precise and thorough data by giving them an aerial perspective, which promotes the preservation and conservation of our natural resources.

Regulatory Challenges and Future Prospects

The drone aviation sector has grown significantly, but it also confronts some difficulties. Strong laws and technological developments are needed to ensure the safe integration of drones into the skies. Globally, governments are attempting to create thorough regulatory frameworks that will cover issues including privacy, security, and airspace management. To strike the correct balance between innovation and safety, regulatory agencies, industry stakeholders, and drone operators must work together.

Looking ahead, the drone aviation sector has a promising future. Drone applications will expand thanks to improvements in artificial intelligence, battery technology, and sensor capabilities. More complicated procedures and applications will be possible thanks to increased automation and autonomous flight capabilities. For instance, proposals for aerial taxis and urban air mobility are being investigated, with an eye towards a time when drones will be fundamental to the future of public transportation.

Conclusion

The drone aviation sector has become a disruptive force, reshaping numerous industries and opening up fresh opportunities for innovation. Drones have demonstrated their value in terms of performance, safety, and cost-effectiveness in a variety of applications, including aerial photography, delivery services, and infrastructure inspections. We may anticipate even more extraordinary applications and opportunities to emerge as regulatory frameworks continue to change and technology develops.

About the Author:

Akshat Khare, a 28-year-old senior settlement analyst, brings a wealth of financial expertise and analytical skills to his role in an American multinational corporation. With a Post Graduate Diploma in Management from Fostiima Business School and an Executive MBA from IMT Ghaziabad, Akshat possesses a strong educational foundation. Diligent and detail-oriented, he excels in reconciling financial transactions, ensuring accurate settlements, and resolving discrepancies. Akshat's commitment to continuous learning and staying abreast of industry trends sets him apart. Outside of work, he enjoys quality time with loved ones, outdoor activities, and contributing to his community. His future aspirations involve further career growth and making a significant impact in the finance industry.

WOULD THE MODERN TEAMS BE A DIGITAL WORKFORCE IN ACCOUNTING

Nishant Kumar

In today's rapidly evolving business landscape, organizations across industries are witnessing a seismic shift towards digitalization. From automation to artificial intelligence, technology has permeated every facet of our professional lives. This digital transformation is also reshaping the accounting profession, paving the way for what can be called “The Modern Digital Workforce”. We will delve into the insights and trends that are shaping the future of accounting and highlight the potential benefits and challenges associated with this digital transformation.

The Rise of Automation and AI

One of the most significant trends in the modern workforce is the rise of automation and artificial intelligence (AI). In accounting, routine and repetitive tasks such as data entry, bookkeeping, and financial analysis are increasingly being automated. Advanced algorithms and machine learning capabilities are enabling software solutions to perform these tasks with greater efficiency, accuracy, and speed than humans. As a result, accountants can now focus more on value-added activities that require critical thinking, analysis, and strategic decision-making.

Automation and AI have the potential to revolutionize the accounting profession. Tasks such as bank reconciliation, invoice processing, and financial reporting that were once time-consuming and prone to errors can now be executed swiftly and accurately through automation. This not only saves time but also reduces the risk of human error, leading to more reliable financial data and improved decision-making.

Enhanced Efficiency and Accuracy

The adoption of digital tools and technologies in accounting has brought about a paradigm shift in the way work is performed. The digital workforce leverages cloud-based accounting software, robotic process automation (RPA), and AI-powered analytics to streamline processes and enhance overall efficiency. These technologies enable real-time data capture, processing, and reporting, eliminating the need for manual data entry and reducing the risk of human

error. With increased accuracy and timeliness, organizations can make better-informed financial decisions and improve their overall operational performance.

Cloud-based accounting software allows for seamless collaboration and real-time access to financial information. Accountants can work on the same set of data concurrently, eliminating the need for cumbersome data transfers and version control issues. This not only improves efficiency but also enhances the accuracy and consistency of financial records.

Moreover, digital workflows and automated processes enable accountants to handle larger volumes of data in a shorter amount of time. They can process transactions, generate reports, and analyze financial data with greater speed and precision, enabling organizations to respond swiftly to changing market conditions and make data-driven decisions.

Expanded Role of Accountants

The advent of the digital workforce does not mean the obsolescence of accountants. On the contrary, it opens up new opportunities and expands the role of accountants within organizations. With routine tasks automated, accountants can focus on higher-value activities such as financial analysis, forecasting, risk management, and strategic planning. By leveraging their expertise and analytical skills, accountants can provide invaluable insights to stakeholders, enabling better decision-making and driving business growth.

Accountants can play a pivotal role in financial analysis by using advanced analytics tools to identify trends, patterns, and anomalies in financial data. They can uncover hidden insights that help organizations optimize their financial processes, reduce costs, and identify growth opportunities. With their deep understanding of the organization's financial health, accountants can contribute to strategic initiatives such as mergers and acquisitions, capital investments, and business expansion plans.

Furthermore, accountants can become strategic advisors to other departments within the organization. They can collaborate with marketing, operations, and sales teams to align financial goals with overall business objectives, ensuring that decisions are financially

sound and sustainable. The digital workforce empowers accountants to become trusted advisors, collaborating with other departments and offering strategic guidance based on accurate and real-time financial data.

Data-driven Decision Making

The digital transformation in accounting has given rise to an era of data-driven decision making. The availability of vast amounts of financial and operational data, combined with advanced analytics capabilities, enables organizations to gain deep insights into their business performance. Accountants can leverage these insights to identify trends, patterns, and anomalies, helping organizations optimize their financial processes and improve overall performance.

By analyzing historical and real-time data, accountants can identify cost-saving opportunities, assess the financial impact of different scenarios, and evaluate investment options. They can provide accurate forecasts, identify potential risks, and develop strategies to mitigate them. Data-driven decision making not only enhances operational efficiency but also supports strategic initiatives, such as identifying market trends, evaluating competitive landscapes, and making informed pricing decisions.

Challenges and Considerations

While the digital workforce offers numerous benefits, organizations need to address certain challenges and considerations associated with its implementation. Data security and privacy concerns, as well as the need for robust internal controls, are paramount. Organizations must invest in cybersecurity measures, implement access controls, and ensure compliance with data protection regulations. They must also have data backup and disaster recovery plans in place to safeguard financial information from potential threats such as cyberattacks and system failures.

Additionally, the transition to a digital workforce requires upskilling and reskilling efforts to equip accountants with the necessary technical and analytical skills.

Continuous learning and professional development will be vital to keep up with the evolving technological landscape. Organizations should invest in training programs and provide resources to help accountants adapt to the digital tools and technologies that are transforming the profession.

Conclusion

The modern workforce in accounting is indeed becoming a digital workforce. Automation, AI, and advanced analytics are revolutionizing the profession, enabling accountants to move away from mundane tasks and focus on higher-value activities. The digital workforce brings enhanced efficiency, accuracy, and data-driven decision making, transforming accountants into strategic advisors within organizations.

By embracing the digital workforce and leveraging technology effectively, organizations can unlock new opportunities and gain a competitive edge in the dynamic and fast-paced business world of today

and tomorrow. While challenges exist, addressing them through robust cybersecurity measures and continuous skill development will ensure that the digital transformation in accounting is a success.

The future of accounting lies in the digital workforce, where accountants combine their expertise with technology to deliver greater value to organizations. With automation, AI, and advanced analytics as their allies, accountants are poised to play a crucial role in driving financial performance and shaping the strategic direction of businesses in the modern era.

(The article is written by Nishant Kumar, Vice President -Business Development at Analytix Solutions. )

NISHANT KUMAR

VP – Business Development – Analytix Solutions

Nishant heads Enterprise Sales at Analytix Solutions. He is a results-oriented leader with experience in B2B sales & management, people development & mentoring, P&L oversight, and business growth through client relations driving success across industries and business functions.

In his 18+ years of experience, he has successfully demonstrated value creation by maximizing revenue and profitability for an organization. His approach is to identify, analyze and solve complex business challenges using technology-based solutions that drive value creation and increase revenue.

In the course of his professional career, he has helped a variety of business clients across industries (both large and small) in achieving organizational transformation objectives such as cost reduction, process optimization, and digital operations. His strengths include assisting clients inthe successful implementation of BPM and IT-enabled services including F&A, RPO, HRO, Business Transformation, Technology, and Automation are among his strongest suit.

Arguments – who has not encountered them? They happen all the time, we call them by different names – quarrels, debatesspirited discussions, conflicts. Bottomline is - differences of opinion happen all the time.

Everyone has opinions on almost all topics, some of them are based on logic, emotions, preferences, life experiences. People are bound to have differences of opinion which doesn’t necessarily mean one person is

A. Disagree B. Agree to Disagree

right and the other is wrong. Most often, there is no clear right or wrong opinion. It’s just a matter of preference.

Think about it, would it not be too boring if we all agreed on absolutely everything. We all have our own thoughts, opinions, and values which means disagreements are bound to happen, almost always. There can be four ways of expressing disagreement –

C. Agree to disagree with respect D. Disagree but commit

Lets’ dive deep into it –

A. Disagree – A rigid state of mind where conflicting parties have difference of opinion but none of them is ready to understand other’s perspective, a total roadblock. It’s my way or highway!

However, there's a big difference between just agree to disagree and disagreeing respectfully. Disagreements will cause hurt and add fuel to an already tense environment. But, the other approach? Disagreeing respectfully –can lead to new ideas, perspectives and a much more productive discussion. Another step to it is disagreeing but committing at the same time too. This one talks about our commitment even if our view point is not taken forward, termed as professional maturity.

Let’s explore them one by one –

RESTRAINING DISAGREEMENTS

Dr. Neeta pant

B. Agree To Disagree – is a situation where both conflicting parties recognise that further arguments on a particular topic would be futile and ineffective. This does not mean we have to give up our opinion, we simply recognise other’s right to hold a different thought, we just agree not to argue about it and move on. It is about accepting that others would not be changing their mind and we show them respect by allowing them to hold a different opinion/perspective than ours. When we agree to disagree, we build peaceful and respectful relationships.

Tips while Agreeing to Disagree –

1. Show Respect For The Idea – To effectively disagree, we must be able to view the situation from the other’s point of view too. We must be open to new ideas and different ways of approaching problems and show them respect for their perspective even when we don’t agree to them. Making them feel seen and heard and validate their arguments is the key.

2. Delivery Matters – How to go about challenging a perspective is crucial. Having right perspective but coming across as being argumentative or too harsh in our approach can make us lose the battle. Delivery of our perspective matters. Endeavour should be protect the dignity, emotional safety and respect of others. Taking a pause and realigning our intentions to our goals can change the when, how and where we engage others.

3. Seek Opinion – It’s important to invite other’s opinion after introducing our perspective/argument. Others will feel heard and respected when we acknowledge and valuetheir perspective. Time should be spent to ask questions to understand others’ logics and perspective. Chances are that we will be heard better if we listen to others.

4. Responsible Advocacy – Advocating our perspective and challenges is as much necessary as is understanding others’ perspective. We must find a healthy balance between the two which in turn will allow collaboration and healthy dialogue and will make it easy for us to share our challenges too.

C. Agree to Disagree with Respect – Point to ponder on is how do we agree to disagree so that neither we lose the battle nor we give up our opinion. When we feel strongly about our stand, it's difficult to swallow our pride and walk away. But, it's the best thing we must do, sometimes. Disagreements are inevitable,but, there's definitely a wrong and a right way to present our own arguments and to counter the argument as well. So, here are some key tips for disagreeing with someone respectfully–

1. Make It Impersonal – Understanding that disagreement is not with an individual but is about a perspective which can be based on facts, experiences, prior successes or failures or purely on intuitions is crucial to make the disagreements respectful. It’s in our interest to focus on behaviour rather than personalities. Personal attacks, putting down someone is neither productive nor helpful. Successful argument depends upon how impersonal and focused they are.

2. Value Other’s Ideas And Beliefs – Respectful language, body gestures and behaviour goes a long way winning an argument. We must control our emotions and resists our temptation to yell, use sarcasm, make derogatory comments. It would help us winning a chance to put our point across. Respect begets respect and goes a long way towards finding a common ground.

3. "I" statements – Most effective ingredient in a disagreement is “I” statement. It’s a subtle attempt to prove that disagreement is not personal. Respectful language can positively convey our message making a huge difference in winning an argument.

4. Stay Calm – Most challenging in an argument always is to keep our emotions in check, stay calm and rational in an argument. When the other person gets charged up or when are too passionate about the topic, things can derail. Thinking through the conversation in advance helps. It releases some of the charge around the emotions and provides us control.

5. Intent Matters – Our intent as to what do we hope to get out of a disagreement should be clear. Clarity about our stand helps the conversations stays positive and productive.

6. Focus On Facts – Prioritising logic over emotions is a must for a respectful and compelling disagreement/argument. To support our argument careful emphasis on reasoning, facts, logics and information is important. This will help us appear more convincing and impersonal.

7. Rephrase For Understanding – Rephrasing is a good idea to better understand what others are saying in an argument. There may be a possibility that both sides are on the same page but misunderstanding each other. Asking questions is a useful

first step in opening a discussion. It helps building a foundation for us to challenge others’ point of view and keep the conversation solution-oriented.

8. Recognize the Good – Hardly is a suggestion that bad that we can't find a single nugget of wisdom there. Before launching our argument, if we preface it with something that we like about others’ suggestion, chances are that we win the confidence of the other party. This would help us in sharing our ideas in a friendly and collaborative way without coming across as accusatory.

9. Remember to Listen – Tuning the other person out in a conversation is never productive. Thus it is important to listen to others’ view points patiently. Chances are we end up finding a better solution that way. Asking curious questions will help us manage our assumption and perceived notions. Remaining calm and listening patiently can be difficult when emotion are high and arguments get tough. The more objective we are, smoother the communication would be.

10. Pick Your Battles – Disagreeing about everything, will project us as negative and difficult. We will end up developing reputation of being always argumentative and will lose worth of our arguments. Hence, it is important that we carefully pick areas that are meaningful and important for arguments/disagreement and leave a substantial impact on others.

When in disagreement, we have an opportunity to learn a new way to do things, which may be better and more efficient. Disagreements also help us think creatively. It’s not always possible to have an answer to everything straight away. Discussions in detail about the situation, intent listening helps us to think critically and challenge our own assumptions and perspectives that helps us learn and grow tremendously. We tend to push our own limits and think creatively when in disagreement.

And now the third one –

D. Disagree and Commit – Agree to disagree is fine when we’re debating topics which are not crucial but if we share the ownership of a decision, agree to disagree doesn’t work often. That’s when you might need to disagree and commit.

Here’s how:

1. Acknowledge & Announce The Situation – Its helpful we tell your teammates and the other side that we disagree with the situation/decision but prepared to commit to making it work. This way others’ would understand our stand point and would be prepared to a bit extra to get us on board. This would also help we not taking the ownership

of the decision but same time express our commitment for collaboration and cooperation.

2. Paraphrase – Ensuring that everyone understand what we are agreeing or committing to do is essential so that there are no gaps in expectations and later more misunderstanding because of these gaps. Spelling out clearly what we are committing to help people to understand what to expect as well.

3. Spelling Out Requirements – We don’t have to surrender totally just because we have agreed to the highway. It’s important for us to spell out clearly what our requirements are going to be like if we need to be fully committed to the decision taken. All road blocks or expected concerns need to be made known to others and should be put forward explicitly for own won comfort.

4. Highlight The Implications – Ensuring that our concerns have been heard by others, all perceived risks have been mitigated, is crucial. If its not possible to eliminate the risks, we must ensure that negative consequences at a later stage will not be thrown at us. Validation that we have been heard clearly be it risk involved or negative consequences is important to avoid blame game later.

We all live in ‘go along to get along’ culture which is a conflict avoidant culture. In such spaces, our willingness to disagree despite our discomfort makes us incredibly valuable because not many people would have the courage to stand against the winds. And if we pair that with a willingness to commit fully to the decision that we initially disagreed with, we will sure earn the respect of being the most reliable, valuable and indispensable individual.

Principles to Remember

Do:

• Clearly state that there is a different view point ad substantiate it with logics, facts and figures.

• Rephrase and voice out the opposing point of view/decision so that we understand it clearly.

• Paraphrase your stand clearly, voice out risk involved and consequences attached and so that other understand it clearly.

• When committing for others decision, spell out clearly your expectations. Be open for a healthy dialogue.

• All this in a softer and respectful tone to calm down both parties involved.

Don’t:

• Assume that disagreement leads to damaging relationships or career, it does not happen if expressed properly.

• State your opinion or facts, and never attack someone personally to prove your point.

• Avoid passing judgments by using words like –wrong, foolish, stupid, hurried, hasty etc. This might incite the other party unnecessarily.

Bottom Line

Disagreement is not conflict and should not be treated that way. It is a normal part of any healthy relationship. Learning how to disagree respectfully makes us a better individual, teammate and a leader.

Disagreement upfront may be nerve-wracking, but if we have a clear view point based on logics and make it totally impersonal, in longer run it becomes our second nature. We then automatically know when and

how to speak up. Out team and colleagues too will know they can trust us to do the right thing in a righteous way.

Key Takeaways

• Disagree in a respectful manner helps maintain a positive working relationship and also earns us respect and credibility.

• When in disagreement, we must be professional, polite, respectful, impersonal and in-charge of our emotions.

• Reflection skills, listening skills, paraphrasing etc. are all put to test while in disagreement and win us the battle.

• Reaching a shared outcome or ground which suits both the parties will make the disagreement less contentious.

• Compromise but commit if necessary, this way we can still achieve a general agreement on a solution.

Disagreements lead us to negotiate and successful negotiations are all about reaching a probable, mutually beneficial outcome. We are trying to influence others to understand our point of view while trying to understand theirs. Arguments then helpus to understand others’ style of working, thinking and their priorities in life better. It also helps us to learn how to respect different viewpoints and perspectives.

Disagreement is not about getting into a fight or about unkindness or pulling someone down. It’s all about respecting perspective that are different from ours and learning how difference of opinions can lead to better outcomes. Assumption that disagreements lead to damaged relations is not correct. If we respect the other person, while safeguarding our self-respect, disagreements can fuel better work relations and performance even in disagreements.

THE POWER OF POSITIVE FACIAL EXPRESSIONS

Why Smiling Surprisingly Matters More than you think

Author Dr. Neeta Pant PhD in Clinical Psychology Honorary PhD in Social Work Senior HR Professional, Clinical Psychologist, Executive Life Coach, POSH & POCSO Trainer

Summary

Throughout history, humans have always faced a range of emotions, like happiness, sadness, excitement, and stress. However, in today's world, with the rise of professional and personal challenges, the situation has become even more severe. Regardless of age, people worldwide are experiencing higher levels of stress. In such an environment, where professionals are constantly evaluated based on Key Performance Indicators (KPIs) and the world is undergoing unprecedented change, we must appreciate the simple things we can do to transition into a more peaceful, less stressful, and positive way of living. In this article, Dr. Mythili Kolluru, a seasoned writer and strategy consultant, explores the productive power of a simple facial expression: the smile.

Introduction

A smile is a facial expression that involves curving the corners of the mouth upward, often accompanied by the raising of the cheeks and the appearance of the crow's feet around the eyes. It is typically associated with positive emotions such as happiness, joy, amusement, friendliness, and satisfaction. Smiling can be a spontaneous reaction to something pleasurable or a deliberate expression to communicate warmth, kindness, or agreement. Smiles can vary in intensity, ranging from a subtle, gentle smile to a broad, beaming grin. Smiling is a universal human behavior and is often considered a nonverbal form of communication that can convey emotions, establish rapport, and create a positive social atmosphere.

Working in academia can be highly demanding and stressful. I once had a colleague, whom I'll call Sarah (fictitious name), who would often visit our office during break times or on her way to class. Every time she came in, she seemed dissatisfied and would complain about her workload, raising her daughter, and various issues with her students.

Despite my challenges, I always greeted Sarah with a warm and genuine smile, whether during the latenight hours of the day or during peak exam times. I believed in the power of a smile and wanted to offer

a small moment of positivity amidst the stress. Over time, I noticed a change in Sarah's demeanor. She began to seek me out more frequently, and after our conversations, she would leave my room looking uplifted and energized. On her last day before leaving due to her family's relocation, Sarah hugged me and expressed her deep gratitude.

She thanked me for infusing a smile into her day and for its profound positive impact on her life. She shared that she could now approach difficult situations with a newfound ability to smile. Her words resonated deeply with me, reminding me of the incredible power of such a simple gesture. Inspired by this experience, I realized that many people are unaware of the immense influence a smile can have. It prompted me to write an article on the power of positive facial expressions, hoping to inspire readers to recognize the transformative effect of a smile in their own lives.

Through my article, I aim to encourage others to embrace the power of a smile, spreading kindness and positivity even in the face of challenges. It's a small but impactful way to make a difference in the lives of those around us. In sharing this personal anecdote, I want to motivate readers to act and bring more smiles into the world, fostering a more positive and supportive environment for everyone.

Source: The smile experiment conducted by Mythili Kolluru. Photography courtesy Al Baidaq Photoshop

Research Based Implications

Studies have shown that smiling can trigger the release of endorphins in the brain, which are natural feel-good chemicals. It can improve mood and reduce stress levels. For example, a study published in Psychological Science found that even forcing a smile can decrease stress levels and increase positive affect. Nonverbal communication, such as facial expressions, is essential to social interaction. Smiling can communicate friendliness, openness, and approachability, and research has shown that people who smile are perceived as likable and trustworthy. For example, a study published in Emotion found that people who smiled more during a social interaction were perceived as more competent and friendly by their conversation partners. Another example was a study published in the Personality and Social Psychology Bulletin journal. found that women who smiled in their Online dating profile photos were perceived as more attractive and approachable than women who did not smile.

Smiling can help relax tension in facial muscles, and research has shown that facial feedback from smiling can improve mood and reduce stress levels. For example, a study published in Personality and Social Psychology found that people who held a Duchenne smile (a genuine smile that involves the muscles around the eyes) while performing a stressful task had lower heart rates and reported less stress than those who held a neutral facial expression. Smiling has been shown to boost the immune system by increasing the produc-

tion of white blood cells, which can help fight infections and diseases. For example, a study published in the journal Psychological Science found that people exposed to a stressful situation had higher levels of white blood cells if they engaged in a positive activity (such as watching a funny video) compared to those who engaged in a neutral activity. Overall, scientific evidence suggests that smiling can have various psychological and physiological benefits, and it is a simple yet powerful tool that can improve well-being and social interactions.

Some evidence suggests that people who smile less may be more prone to depression and other well-being issues. For example, a study published in Psychological Science found that individuals instructed to hold a neutral facial expression while viewing a series of positive images showed less positive affect, reduced physiological arousal, and increased depressive symptoms compared to those allowed to smile naturally. Similarly, another study published in Personality and Social Psychology found that individuals who expressed fewer positive emotions, including smiling, reported higher depressive symptoms and lower life satisfaction over time.

Happiness is a complex and multifaceted emotion that is influenced by a variety of factors. While smiling can indicate happiness and positive feelings, it is not necessarily a cause of happiness. Research has shown that intentionally engaging in positive activities, such as smiling or expressing gratitude, can positively impact

Source: The smile experiment conducted by Mythili Kolluru, Photography courtesy Al Baidaq Photoshop

well-being and happiness over time. For instance, a study published in Positive Psychology found that participants who engaged in a gratitude exercise wrote down things they were thankful for and experienced increased happiness and life satisfaction over six weeks (Emmons & McCullough, 2003).

However, it's important to note that the relationship between smiling and well-being is complex and may be influenced by various factors, including individual differences in personality, social context, and cultural expectations. While some evidence suggests that people who smile less may be more prone to depression and other well-being issues, it is not a definitive predictor. More research is needed to understand the relationship between smiling and well-being fully.

Smile Your Way to Productivity

One study published in the Academy of Management found that employees who smiled more frequently had higher customer service performance ratings than those who smiled less regularly. The study also found that the positive effect of smiling on customer service performance was more robust for employees with more frequent customer interactions. Another study published in Personnel Psychology found that supervisors who smiled more frequently had employees who reported higher levels of job satisfaction and organizational commitment. The study also found that the positive effect of a supervisor smiling on employee job satisfaction was more substantial for employees who perceived their supervisor as warm and friendly. In addition to these studies, research suggests that positive affect (which can be induced by smiling) is associated with increased creativity, cognitive flexibility, and problem-solving ability, which can be essential for employee productivity. However, the relationship between smiling and employee productivity may not be direct.

There is evidence to suggest that smiling can positively affect customer service performance, job satisfaction, and organizational commitment, which could potentially have a positive impact on employee attendance all of which can contribute to overall productivity. For example, a study published in Organizational Behavior found that employees who experienced more positive emotions, including smiling and laughter, at

work reported higher levels of job satisfaction and organizational commitment. Similarly, a study published in Business and Psychology found that employees who perceived their supervisors as displaying positive emotions, such as smiling and friendliness, were more likely to report higher levels of job satisfaction and lower intentions to quit. While these studies do not directly examine the relationship between smiling and employee absenteeism, they suggest that positive emotions and social interactions may be related to improved workplace outcomes, which could potentially have an impact on employee attendance.

Smiling is generally associated with positive attitudes in the workplace, including job satisfaction, organizational commitment, perceived support, and leadership effectiveness. A study published in Occupational Health Psychology found that employees who reported experiencing more positive emotions at work, including from smiling and laughter, also reported higher levels of job satisfaction (Sonnentag et al., 2012).

A study published in Vocational Behavior found that

employees who reported experiencing more positive emotions at work, including from smiling and laughter, also reported higher levels of organizational commitment (Ozer & Erdogan, 2013). A study published in Occupational Health Psychology found that employees who perceived their colleagues and supervisors as displaying positive emotions, including smiling, reported feeling more supported in the workplace (Ducharme et al., 2017). A study published in the Journal of Business and Psychology found that leaders who displayed positive emotions, including smiling, were perceived as more effective by their subordinates (Sy et al., 2005).

These studies provide evidence for the relationship between smiling and organizational attitudes. However, it is important to note that the relationship between smiling and these attitudes is complex and can be influenced by a variety of factors, including individual differences in personality and cultural expectations.

Diverse Cultural Perceptions on Smiling

Smiling can have different cultural perceptions and meanings across the world. In many Western cultures, such as the United States, smiling is generally seen as a positive and friendly gesture and is often used to express happiness or to put others at ease. In some Asian cultures, such as Japan, smiling can be seen as a sign of politeness and respect rather than necessarily an expression of happiness or friendliness. In some Middle Eastern cultures, such as Iran and Saudi Arabia, smiling may not be as common in public spaces as in Western cultures. However, it is still seen as a friendly and positive gesture in more informal settings. In some African cultures, such as Nigeria and Ghana, smiling is often a sign of hospitality and welcome and can be seen as creating social connections with others. In some South American cultures, such as Brazil and Colombia, smiling is often seen as a way of expressing warmth and affection and is used frequently in social interactions.

In some Eastern European cultures, such as Russia and Poland, smiling in public is not as common as in Western cultures. It may be seen as a sign of insincerity or being overly friendly. In some Nordic countries, such as Finland and Sweden, smiling is generally reserved

for close friends and family and is not as commonly used in public spaces or with strangers. In some Mediterranean cultures, such as Italy and Greece, smiling is often used to express warmth and hospitality and is frequently used in social interactions. In some South Asian cultures, such as India and Pakistan, smiling can be seen as a sign of shyness or modesty and may not be used as frequently in public spaces as in Western cultures. In some cultures, such as those found in Australia and New Zealand, smiling may not be as commonly used as a form of nonverbal communication, and other nonverbal cues, such as eye contact and body language, maybe emphasized instead. In some East Asian cultures, such as China and Korea, smiling may not be used as frequently in public spaces, especially among strangers or formal settings, and is often reserved for close friends and family. In some African cultures, such as Ethiopia and Somalia, smiling may signify immaturity or lack of seriousness. It may be used less frequently in formal or professional settings.

In some South Pacific cultures, such as Fiji and Tonga, smiling is often used to express respect and humility and can be seen as a sign of deference to authority figures or elders.

These are just a few examples of how smiling can be perceived differently across cultures. It is important to note that cultural perceptions towards smiling can also vary within a country or region. Individual differences in personality and mood can also influence how people perceive and respond to smiling. It is important to remember that cultural perceptions are not fixed or absolute and can be affected by various factors, including historical, social, and political contexts. It's essential to remember that cultural norms and expectations vary significantly worldwide, and what might be considered polite or friendly behavior in one culture could be perceived as inappropriate or even offensive in another.

The Smiling Experiment

In my experiment on the power of smiling using social media platforms, I aimed to collect 50 smiling faces and gather feedback on the significance of smiling. Surprisingly, I received only 21 smiling pictures, but the remaining 29 participants shared their valuable feedback instead of submitting their smiles visually. While I had hoped for more submitted pictures, the insights from all 50 participants were still enlightening. The 21 individuals who bravely shared their beaming portraits reminded me of the profound impact of a genuine smile. Their contributions demonstrated how simple a simple conveys happiness, warmth, and fosters connections.

Overall, the analysis of all 50 respondents feedback emphasized the positive effects of smiling on individuals and recipients alike, including uplifting spirits, fostering unity, diffusing tension, building trust, reducing stress, and creating welcoming environments. Despite falling short of the desired number of visual submissions, the experiment reinforced the power of a smile. It showcased the ability of a simple facial expression to create a positive ripple effect, connecting people and enhancing emotional well-being.

Concluding Remarks

The power of a smile should never be underestimated. Throughout this article, I have explored the research-based implications of smiling, its impact on productivity, the experiment on smiling, and the diverse cultural perceptions surrounding this universal expression. Science has shown that a simple smile can profoundly affect our well-being, reducing stress levels, enhancing positive emotions, improving productivity, impacting organizational attitudes, and fostering better social connections. Whether in the workplace or in our daily interactions, a genuine smile can uplift our mood and positively influence those around us. By embracing the power of a smile, we can create a more harmonious and inclusive environment, bridging cultural differences and fostering a sense of unity. Remember that a smile transcends language barriers and can communicate warmth, empathy, and understanding. In a world filled with challenges and complexities, a smile remains a simple yet powerful tool that can make a difference. Let us harness this power and create a brighter and more compassionate future—one smile at a time.

References

Abel, E. L., & Kruger, M. L. (2010). Smile intensity in photographs predicts divorce later in life. Motivation and Emotion, 34(1), 105-113.

Bono, J. E., Foldes, H. J., Vinson, G., & Muros, J. P. (2007). Workplace emotions: The role of supervision and leadership. Journal of Applied Psychology, 92(5), 1357–1367. https://doi.org/10.1037/0021-9010.92.5.1357

Chi, N. W., & Liang, J. (2013). When do supervisor displays of positive emotions lead to supervisor support? A resource allocation perspective. Journal of Business and Psychology, 28(4), 413-425.

Ducharme, L. J., Knudsen, H. K., & Roman, P. M. (2017). Emotional exhaustion and turnover intention in human service occupations: The protective role of coworker support. Journal of Occupational Health Psychology, 22(1), 106-118.

Emmons, R. A., & McCullough, M. E. (2003). Counting blessings versus burdens: An experimental investigation of gratitude and subjective well-being in daily life. Journal of Personality and Social Psychology, 84(2), 377-389.

Ford, B. Q., & Mauss, I. B. (2015). The paradoxical effects of pursuing positive emotion: When and why wanting to feel happy backfires. Journal of Personality and Social Psychology, 109(4), 635-651.

George, J. M., & Brief, A. P. (1992). Feeling good-doing good: A conceptual analysis of the mood at work-organizational spontaneity relationship. Psychological Bulletin, 112(2), 310-329.

Goman, C. K. (2013). The nonverbal power of smiles. Harvard Business Review. https://hbr.org/2013/06/ the-nonverbal-power-of-smiles

Grandey, A. A., Fisk, G. M., & Steiner, D. D. (2005). Must "service with a smile" be stressful? The moderating role of personal control for American and French employees. Journal of Applied Psychology, 90(5), 893904. https://doi.org/10.1037/0021-9010.90.5.893

Johnson, R. E., Selenta, C., & Lord, R. G. (2006). When organizational justice and the self-concept meet: Consequences for the organization and its members. Organizational Behavior and Human Decision Processes, 99(2), 175-201. https://doi.org/10.1016/j. obhdp.2005.10.003

Kim, H. S. (2017). Smiling in East Asia: A review. Frontiers in Psychology, 8, 1674. https://doi.org/10.3389/ fpsyg.2017.01674

Koopmann, J., Lanaj, K., & Scott, B. A. (2016). Integrating the bright and dark sides of OCB: A daily investigation of the benefits and costs of helping others. Academy of Management Journal, 59(2), 414-435. https://doi.org/10.5465/amj.2014.0476

Kraft, T. L., & Pressman, S. D. (2012). Grin and bear it: The influence of manipulated facial expression on the stress response. Psychological Science, 23(11), 1372-1378.

LaFrance, M., & Hecht, M. A. (2000). The meanings and uses of smiling. In A. H. Fischer (Ed.), Gender and emotion: Social psychological perspectives (pp. 203-223). Cambridge University Press.

Matsumoto, D. (2006). Culture and nonverbal behavior. In V. Manusov & M. L. Patterson (Eds.), The Sage Handbook of Nonverbal Communication (pp. 219235). Sage Publications.

Montagu, A. (1971). Touching: The human significance of the skin. Columbia University Press.

Ozer, M., & Erdogan, B. (2013). Leader-member exchange, emotional exhaustion, and turnover intentions: A comparison between Turkish expatriates and local employees. Journal of Vocational Behavior, 82(2), 175-185.

Pressman, S. D., et al. (2013). Smile intensity and warm touch as alternative ways to make people feel happier when receiving bad news. Health Psychology, 32(8), 854-862.

Rychlowska, M., et al. (2017). Functional smiles: Tools for love, sympathy, and war. Psychological Science, 28(9), 1259-1270.

Scherer, K. R. (1995). Expression of emotion in voice and music. Journal of Voice, 9(3), 235-248. https:// doi.org/10.1016/S0892-1997(05)80209-8

Sonnentag, S., Binnewies, C., & Mojza, E. J. (2012). "Did you have a nice evening?" A day-level study on recovery experiences, sleep, and affect. Journal of Occupational Health Psychology, 17(2), 1-13.

Strack, F., Martin, L. L., & Stepper, S. (1988). Inhibiting and facilitating conditions of the human smile: A nonobtrusive test of the facial feedback hypothesis. Journal of Personality and Social Psychology, 54(5), 768-777.

Sy, T., Cote, S., & Saavedra, R. (2005). The contagious leader: Impact of the leader's mood on the mood of group members, group affective tone, and group processes. Journal of Applied Psychology, 90(2), 295-305.

Tugade, M. M., Fredrickson, B. L., & Barrett, L. F. (2004). Psychological resilience and positive emotional granularity: Examining the benefits of positive emotions on coping and health. Journal of Personality, 72(6), 1161-1190.

Van Kleef, G. A., De Dreu, C. K. W., & Manstead, A. S. R. (2010). An interpersonal approach to emotion in social decision making: The emotions as social information model. Advances in Experimental Social Psychology, 42, 45-96. https://doi. org/10.1016/S0065-2601(10)42002-7.

Author Profile

Dr. Mythili Kolluru is an experienced Assistant Professor in the Graduate Studies Department at the College of Banking and Financial Studies in Oman. She specializes in Strategic Management, Organizational Studies, and International Business, with a doctorate in Strategic Management. Dr. Kolluru is a certified Strategic Planning Professional and Chief Strategy Officer of FunkeyB, a London-based Management Consultancy firm. Dr. Kolluru's research has been published in several top ranked journals, she is an author, and holds several copyrights. Contact her at professormythili@gmail.com.

TOP 10 DRONE COMPANIES IN INDIA

Introduction:

The drone industry in India has witnessed remarkable growth in recent years, fueled by advancements in technology and the increasing demand for aerial solutions across various sectors. From agriculture and infrastructure to photography and surveillance, drones have revolutionized numerous industries. In this article, we will explore the top 10 drone companies in India that have been at the forefront of this transformative wave, offering cutting-edge technologies and innovative solutions.

IdeaForge Technology Pvt. Ltd.:

IdeaForge Technology Pvt. Ltd. is a pioneer in the Indian drone industry, known for its robust and

high-performance drones. The company specializes in developing unmanned aerial systems for defense, surveillance, and industrial applications. IdeaForge's drones are designed to operate in challenging environments and provide real-time situational awareness. They are equipped with advanced features such as long endurance, high payload capacity, and stable flight performance. The company's drones have been widely adopted by defense and security agencies for applications such as border surveillance, reconnaissance, and intelligence gathering.

Finance: IdeaForge has received funding from various sources, including venture capital firms, government initiatives, and defense contracts. These funds have supported the company's research and development efforts and expansion of their drone manufacturing capabilities.

Ownership: The ownership structure of IdeaForge includes founders, early-stage investors, and potentially strategic partners. The specific ownership distribution may not be publicly disclosed.

Aarav Unmanned Systems:

Aarav Unmanned Systems focuses on providing customized drone solutions for agriculture, infrastructure inspection, and surveying. The company offers a range of drones equipped with advanced sensors and imaging technologies. Aarav's agricultural drones are specifically designed for crop monitoring, yield estimation, and precision spraying, enabling farmers to optimize resources and increase productivity. In the infrastructure and surveying sectors, Aarav's drones are utilized for aerial mapping, site inspections, and structural analysis, providing accurate and detailed data for decision-making.

Finance: Aarav Unmanned Systems has secured funding through investments and grants, including government support for their initiatives in the agriculture sector. These funds have helped the company in product development, marketing, and scaling their operations.

Ownership: The ownership of Aarav Unmanned Systems is typically held by the founders, early-stage investors, and potentially other stakeholders who have contributed to the company's growth.

Skylark Drones:

Skylark Drones is a leading drone solutions provider, specializing in aerial mapping, surveying, and inspection services. The company leverages advanced data analytics and machine learning techniques to offer accurate and actionable insights to its clients. Skylark's drones are equipped with high-resolution cameras, LiDAR systems, and thermal sensors, enabling precise mapping and detailed analysis. The company has successfully executed projects in sectors such as infrastructure, mining, and renewable energy, delivering valuable information for planning, monitoring, and maintenance purposes.

Finance: Skylark Drones has received funding from venture capital firms and strategic investors to support their operations and expansion plans. These funds have facilitated the development of their drone solutions, data analytics capabilities, and service offerings.

Ownership: The ownership of Skylark Drones includes founders, early-stage investors, and potentially other entities or individuals who have invested in the company.

Asteria Aerospace:

Asteria Aerospace is a technology-driven company that focuses on developing drone solutions for defense, homeland security, and industrial applications. The company's drones are equipped with state-of-the-art technologies such as artificial intelligence, computer vision, and edge computing. Asteria Aerospace's drones offer real-time data analysis and decision-mak-

ing capabilities, making them suitable for critical missions. Their applications include surveillance, border patrolling, disaster management, and industrial inspections. The company's expertise in advanced technologies has positioned them as a key player in the Indian drone industry.

Finance: Asteria Aerospace has raised funds through a combination of investments from venture capital firms, government grants, and strategic partnerships. These funds have enabled the company to invest in research and development, technology enhancement, and market expansion.

Ownership: The ownership structure of Asteria Aerospace typically includes founders, investors, and potentially strategic partners who have contributed to the growth and development of the company.

Quidich Innovation Labs:

Quidich Innovation Labs is a renowned drone services provider specializing in aerial cinematography and photography. The company has been instrumental in capturing stunning aerial shots for films, commercials, and events. Quidich's team of experienced pilots and cinematographers work closely with filmmakers and production houses to deliver breathtaking visuals from unique perspectives. Their drones are equipped with high-quality cameras and stabilizing technologies, ensuring smooth and cinematic footage. Quidich's expertise in aerial cinematography has earned them recognition and numerous accolades in the entertainment industry.

Finance: Quidich Innovation Labs has secured funding from investors and clients in the entertainment industry. They have received financial support to develop their drone fleet, acquire advanced camera equipment, and enhance their post-production capabilities.

Ownership: The ownership structure of Quidich Innovation Labs typically includes the founders, early-stage investors, and potentially key stakeholders from the entertainment industry who have supported the company's growth and success.

Omnipresent Robot Tech:

Omnipresent Robot Tech focuses on developing autonomous drones for industrial inspections, surveillance, and security applications. The company's drones are equipped with advanced sensors and AI capabilities, enabling them to operate autonomously and perform complex tasks with precision. Omnipresent Robot Tech's drones can be programmed to follow predefined routes, perform inspections, and detect anomalies in industrial settings. They have applications in sectors such as oil and gas, power plants, and infrastructure, where they contribute to improved safety, efficiency, and cost-effectiveness.

Finance: Omnipresent Robot Tech has received funding from investors and government grants to support their research and development efforts in autonomous drone technology. These funds have helped them in developing advanced sensors, AI capabilities, and expanding their customer base across industries.

Ownership: The ownership of Omnipresent Robot Tech includes founders, investors, and potentially key individuals or organizations who have contributed to the company's growth and development in the drone industry

Marut Drones:

Marut Drones is a leading provider of drone-based solutions for agriculture, forestry, and environmental monitoring. The company's drones are equipped with specialized sensors and imaging systems to gather data on crop health, soil moisture, and forest cover. Marut Drones' solutions enable farmers and environmental agencies to make informed decisions and optimize resource utilization. By providing accurate and timely information, their drones contribute to sustainable agricultural practices and environmental conservation efforts.

Finance: Marut Drones has raised funds through a combination of investments, grants, and partnerships. They have received financial support to develop specialized sensors, software algorithms, and expand their presence in the agriculture and environmental monitoring sectors.

Ownership: The ownership structure of Marut Drones typically includes the founders, early-stage investors, and potentially strategic partners who have supported the company's growth and initiatives in the drone industry.

Aarav Aviation:

Aarav Aviation is a prominent player in the drone industry, offering a wide range of drones for aerial photography, videography, and surveillance. The company focuses on delivering high-quality visuals and data capture capabilities through their advanced drone systems. Aarav Aviation's drones are equipped with high-resolution cameras and stabilization technologies, ensuring professional-grade photography and videography. Their surveillance drones are used for security monitoring, event management, and crowd control. Aarav Aviation's user-friendly drones cater

to photography enthusiasts, media professionals, and businesses seeking aerial imaging solutions.\

Finance: Aarav Aviation has obtained funding from investors and customers seeking their aerial photography, videography, and surveillance services. These funds have helped them in acquiring advanced camera equipment, expanding their drone fleet, and marketing their services to a wider audience.

Ownership: The ownership of Aarav Aviation typically includes the founders, early-stage investors, and potentially key individuals or entities who have invested in the company's growth and success in the drone industry.

Srishti Robotics Technologies Pvt. Ltd.:

Srishti Robotics Technologies Pvt. Ltd. specializes in developing drones for industrial inspection, surveillance, and security applications. The company's drones are designed to withstand challenging environments and perform critical tasks with precision. Equipped with advanced sensors and imaging systems, Srishti Robotics' drones can capture high-resolution imagery, conduct inspections in remote or hazardous locations, and enhance security monitoring. Their drones find applications in industries such as oil and gas, power plants, infrastructure, and manufacturing, where they contribute to improved safety, operational efficiency, and cost savings.

Finance: Srishti Robotics Technologies Pvt. Ltd. has secured funding from investors, government initiatives, and contracts in industrial inspection and surveillance sectors. These funds have supported their research and development efforts, technological advancements, and market expansion.

Ownership: The ownership structure of Srishti Robotics Technologies Pvt. Ltd. includes founders, investors, and potentially strategic partners who have contributed to the company's growth and expertise in industrial drone solutions.

Drona Aviation:

Drona Aviation is a notable player in the Indian drone market, offering user-friendly drones for educational and recreational purposes. The company focuses on designing affordable and easy-to-use drones that cater to the needs of beginners and hobbyists. Drona Aviation's drones are equipped with basic features such as stable flight control, smartphone connectivity, and intuitive controls. They are popular among educational institutions, enthusiasts, and individuals interested in learning about drone technology and aerial photography.

Finance: Drona Aviation has received funding from investors and customers interested in their educational and recreational drones. These funds have supported the development of their affordable and user-friendly drone models and expanding their reach in the consumer market.

Ownership: The ownership of Drona Aviation typically includes the founders, early-stage investors, and potentially key individuals who have supported the company's growth and initiatives in the drone industry.

Conclusion:

The drone industry in India is witnessing a rapid expansion, and these top 10 companies have played a pivotal role in driving this growth. With their expertise, technological advancements, and innovative solutions, they have brought drones into various sectors, revolutionizing operations, improving efficiency, and unlocking new possibilities.

Whether it's defense and security, agriculture, cinematography, or industrial inspections, these companies have demonstrated their capabilities and made a significant impact. As the drone industry continues to evolve, these companies, along with others in the market, will continue to push boundaries and shape the future of aerial technology in India.

Travel Diary THAILAND

Thailand - The ultimate traveler’s favorite in Asia. From featuring the best scenic beauty to lip-smacking cuisine, stunning temples, happening nightlife, and globally famed martial arts - a paradise for travelers. Pleasure seekers can enjoy the epitome of their life while being in Thailand. A mix of blissful beaches globally acknowledged shopping destinations, and wildlife - Thailand is the seat of ultimate holiday vibes. And mind you, Thailand is the travel hub of Southeast Asia for extremely profound reasons.

Though Thailand attracts global tourists year-round, November to April is still considered the best time to visit the place. The best way to reach Thailand is by flying to Bangkok Airport. The best part about visiting Thailand is that it has enough and plenty to offer to all tourists

irrespective of their interests and budget. Commutation in Thailand is extremely easy, super-fast, and convenient.

Must Visit Places in Thailand

Here are five must visit places in Thailand:

BANGKOK

Thailand tours usually stem from the central radius of Bangkok. It is inevitable because Bangkok literally has the essence of Thailand since it is the capital. Bangkok is truly chaotic yet one of the best places you can explore in your entire lifetime. The temples and palaces reflect so much about ancient Thai culture. The night life is crazy, and the shopping stops are absolutely a bliss. Thai food, local ambience - everything on the peak. Bangkok is truly top notch and a must visit place while in Thailand. Do not forget to shop on the floating markets.

PHUKET

If you are already done with your urban tour, it is time to dive into the beautiful natural scenes of Bangkok and what better than Phuket. Phuket is the biggest tourism destination in Thailand. Go to the Patong beach and enjoy true tropical vibes. The turquoise water, seafood and perfect beach ambiance - a lovely treat to your Thailand tour. If you are truly a beach person, Ko Phi Phi can also be an amazing destination in Thailand.

CHIANG MAI

If you want to dive deeper into the culture of Thailand and explore a bit of ancient Thai life, Chiang Mai is the ideal spot. It's An old Thai city, with local food, night markets and one of the few places in Thailand that is peaceful, tranquil enough to make you feel at home.

KHAOYAI NATIONAL PARK

A globally popular spot located around 2 hours distant to Bangkok - the perfect spot to explore the fauna of Thailand. It has stunning visuals and lush green flora are an ideal Instagram photo sump backdrop. Enjoy elephant rides and stay at the guest houses.

TROPICAL ISLANDS

Thailand is an exciting aggregation of multiple tropical islands. Some are overdeveloped whole others restore the serene tranquility of natural peace. Among the very popular ones are Ko Samet, Ko Tarutao, Ko Lanta, Ko Chang and Koh Samui. You can pay a visit to all of them. Internal commutation is quite developed and hassle free.

STAY AT THAILAND

Accomodation in Thailand is cheaper than you can imagine. The bigger cities still may have a space crunch, so it is advisable to pre book your stay. However, tbh, Bangkok literally has enough space to accommodate the world. If you are on a budget trip or solo trip, staying at the hostels can be very convenient. Cheap guest houses costing only 400 THB per night are available widespread across the city. The island accommodation can be a bit costly - around 800-900 THB per night for the air-conditioned rooms at resorts or bungalows. Some of the most popular activities in Thailand include Jungle Safari, surfing and all water activities, exploring the nightlife of Bangkok and most importantly Shopping your heart out. Opt for an amazing Thai massage and spa.

FOOD IN THAILAND

Food in Thailand is a magnet for people across the globe. Thai cuisine is so loved and celebrated almost throughout Asia that there is hardly any need to re-introduce its grandeur. Thai food is extremely influential - the flavors, tropical ingredients and sumptuous use of seafood - all that could kick boost your taste buds. The use of earthy ingredients like basil, kaffir lime, cilantro, garlic, chilies and ample fish sauce makes it a melting pot of south Asian cuisine. Rice and noodles are the staples.

Curries, fresh salads, street food and Fruits are inevitable in Thai cuisine. While in Thailand, do not miss out on the wide varieties of soups like Tom Yum Goong, the almost national dish of Thailand pad Thai that is fried noodles, the Thai Fried Rice- Khao Phad, a variety of skewers famously called satay and with everything and anything the dripping Thai peanut sauce. Street food is extremely cheap in Thailand and with just 50 to 60 TBH you can get a heartwarming meal at any Thai restaurant.

TIPS FOR THAILAND TRAVEL

Here are 5 pro tips for anyone and everyone who is planning for a Thailand visit any time soon:

 Go Local: Right from food, to shopping centers to commuting, try to opt for everything local. It is cheaper, easier and convenient. Eat local street food, ride local buses and keep your trip simple, affordable yet exciting. This way you can enjoy more.

 7-Eleven is Your Saviour - From your kid’s milk to your midnight chocolate cravings, to emergency toiletries - the chain of seven-eleven shops is a real time savior for any tourist who gets to Thailand.

 Happy Hours: opt for amazing deals and discounts at the Happy hours. The concept of happy hours is quite prevalent in Thailand be it in the restaurants, pubs or massage centers. Do not forget to hit your favorite places during the happy hours.

 Pack Drinking Water: Unlike many parts of Asia, the tap water in Thailand is not potable. So, it is essential that you make some arrangements for safe drinking water.

 Explore as you Arrive: Stay with a local and book everything locally on spot for the best deals in Thailand. This is true because you can bargain and by pre booking you simply rule out the possibility. So, book as you arrive for better deals.

If your current lifestyle is throwing lemons at you, your lemonade glass probably is in Phuket or the streets of Bangkok. Plan your next trip to Thailand because it has a kaleidoscope to offer.

ASTRO

July Astrology Report

The Julian and Gregorian calendars say that July is the seventh month. Ruby is the birthstone of all born in July. Cancer and Leo are typically the lucky zodiacs of this month. Water Lily has an intensive connection with the month of July. During July 2023, the zodiacs will face several new changes like the transit of Mars into the house of Leo on July 1st and then again, the transit of Venus into Leo on July 7th. On 16th July the Sun will take a turn into the house of Cancer. Overall July will be a mixed bag with opportunities for some and hardships for others. Let us explore what each house will expectedly experience during the month of July.

July will be a moderate month for you. The position of Mars in the fifth house is moderately lucky. Your career graph won’t be too high during this month due to the position of the Sun. However, if you are planning to travel overseas, it may be successful. Business natives can expect high profits. Academics performance will be average. Your love life or marital relationships will be great during this month. Love and understanding will prevail. Health concerns may be prominent. Allergies, cough and cold as well as headaches may ruin your month.

The bull natives will experience a great July this year. Career will witness a steep rise. As Saturn is in the 10th house, and Mercury in the first house you will get the best results of your work. Business natives will witness excellent results this month. July may not be great for the family or marital harmony at least in the first half of the month. It is better to go for mutual settlements whenever possible. Health issues will prevail. Meditation can be helpful for the soul and body.

Great month for you. You can expect long pending results of your career hard work during this month. Business will be up for high profits. This is even a great month for starting new ventures and long pending partnership businesses. Your family lives will be at tremendous prosperity during this month. If you have been trying for marriage, this month may bring great results. Your finances will be high up during July and prosperity in all dimensions will prevail. Gemini natives can experience some severe anxiety attacks during July and even face insecurity.

ASTRO

Your career perspectives will suffer during July. There will be major obstacles in any new work, and you may not get rewarded as per your effort. For business houses, this will be a month of great and tough competition. Try not to waive the flag to any new ventures during this month. Familial and marital lives may face issues, but you should try to resolve the issues with understanding. There is a possibility of very high expenditure on health. You can experience eye infection and leg injury. Not a great month for students as well.

Your career will be filled with misery and dissatisfaction in July. Be ready to take up the problems. There are very scarce chances of good opportunities during this month. However, there are some good chances of conducting great business during this month. Academically students can expect great results. The family life will be a mixed bag - family relationships may not be up to the mark, but the love life will be great and passionate. Overall, you can expect happiness in relationships. Finance will be quite skeptical with repeated ups and downs. Same goes for health status - repeated ups and downs.

This month is full of positive outcomes for you. You can easily expect a promotion and overcome several challenges at the workplace. The students will benefit in their career. It is a great time to start new business partnerships. Leo natives can look for higher education during July. There will be harmony and positivity in your lives and a great marital life outcome. If you have been pursuing your partner for too long, it is time you pitch the idea of marriage. For business natives it is a neither profit nor loss month. The health perspectives are fantastic during July.

It is a good month if you are into business. Business will witness moderate to high profits during July. For other jobs, the results vary. You may expect some small promotions. The position of Sun may lead to some family conflicts that can be solved easily though. Expect very high expenses during this month. Overall joy will prevail in the family, but things can be dicey when it comes to romantic affairs. For finance, there are mixed results. There will be high income and high expenditure. Sleep deprivation and indigestion may be a prevalent issue during July.

Normal and satisfying outcomes. The combination of Venus in twelfth house and Jupiter in the eighth house is a great pair for academics and studies and all other career goals. There is a high chance of positive steep growth in career. Business will be average but won’t face much loss. The family lives may face certain misunderstandings and harmony is lacking. However, you should not leave hopes and keep trying to pull it together. Both expenses and income will rise - it is how you find the right balance. You will earn well but must spend a lot on health issues.

This month will bring good results to your career. New job opportunities are waiting for you and great positive changes are in the way. July and the position of Jupiter in your house is blessing your business endeavors - expect great profits. If you are up for new business ventures, the latterhalf of the month may be a great way out. The later part of the month is in fact luckier. Your family life will witness peace and harmony. Your marital lives will have a great time because of the right positioning of Venus. The Saturn in the third house will attract money.

ASTRO

Career domain will witness mixed results - the combination of Saturn with other planets. If you are a student, you must put in more effort than your peers during this time. Good progress will come along but there will also be distractions on the way. The family lives will have variations. All the major planets on the way are favorably positioned so there won’t be any major depression. However, you may suffer from high expenses, so it is necessary to keep a track on it. There may be minimal health issues such as indigestion, headache and eye problems.

Be ready to face several challenges in your career. The combination of Sun and Jupiter creates a stable environment for the business natives. Even for the students, it will be an unfavorable time. To excel in your studies or job, you need to put in extra effort than your peers. There will be minimal luster in your relationship. Financial turbulence is on the way and may take up by force. Be sure to handle your assets and money with care. If you are into business, try changing strategies to excel in it. Back pain may be a predominant health issue.

Expect a turbulence in your career. Your financial graph will face challenges - there will be both profits and loss which you should handle with patience. Psychological stability may be at stake for Pisces. Try to bring harmony back to life with yoga and meditation. There will be a lack of happiness and your friends and near family may give you a hard time. Tension, stress, panic, anxiety is quite common during this month. Try to always opt for mutual adjustments. Try to support others in need but don’t do it in expectation of anything.