Pay Per Reservation - Search & Metasearch Advertising
Reservation systems
Booking Engine
CRS - Central Reservation System
CRM - Customer Relationship Management
Connectivity and Distribution
Channel Manager
Metasearch Manager
PMS Manager
Bank Gateway interface
CRS/CRM/GDS Manager
GDS Distribution
IMS - Integrated Management System
CRS Business Intelligence
PMS Business Intelligence
Market Intelligence
Rate Shopper + Parity Check
RMS - Revenue Management System
Consultancy
CMS - Content Management System
Websites
SEO - Search Engine Optimisation
Branding
Copywriting
BMS - Bid Management System
SEA - Search Engine Advertising
Metasearch Advertising
Social Media Marketing
Blastness offers technology, services, consultancy, training and support for digitalising and growing room sales for the hotel industry.
Blastness increases its customers' profit margins by achieving two goals:
Increasing official hotel website revenue
Optimising Revenue Management reducing distribution costs greater profit margins
We increase direct bookings, maximise revenues and profitability. This is done by providing cutting-edge systems and services; aggregating the available data for business decision making. Our team of experts integrates all the systems and then assists the client with training and advice on how to generate greater profitability.
20 years of experience in developing direct sales and optimising revenue
A team of over 150 professionals ensuring a high level of training, assistance and support
Over 1,100 hotels in portfolio proprieties of any type, groups and hotel chains
No.1 RMS in Italy with more than 500 installations
No.1 CRS provider in Italy for 5* hotels for over 12 years
200 hotel websites every year an average of 1 new website online every working day
Over 12,000 search/metasearch campaigns over 500,000 keywords managed 24/7
Google Premier Partner thanks to the specialisation and high volume of investment
Microsoft Advertising Partner thanks to the results generated by PPC on the platform
Tripadvisor Hospitality Marketing Partner thanks to the expertise in promotion on the platform Numbers and badges
RESERVATION SYSTEMS
Booking Engine
Central Reservation System
Customer
Relationship Management
CONNECTIVITY
AND DISTRIBUTION
Channel Manager
Metasearch Manager
PMS Manager
Bank Gateway interface
CRS/CRM/GDS Manager
GDS Distribution
INTELLIGENCE
TOOLS
Integrated Management System
CRS Business Intelligence
PMS Business Intelligence
Market Intelligence
Rate Shopper + Parity Check
REVENUE MANAGEMENT
Revenue Management System
Consultancy
WEBSITES AND COMMUNICATION
Content Management System
Websites
Search Engine
Optimisation
Branding
Copywriting
DIGITAL MARKETING
Bid Management System
Search Engine Advertising
Metasearch Advertising
Pay Per Result Win-win partnership
Blastness offers a partnership solution that contractually ensures you a return on your investment by financing the development project. The payment for the technology and services will be linked to the anchievement of the agreed growth targets.
Collection of production data and performance audits
Defining and sharing targets and the activity plan
Payment for the technology and services are linked to the achievement of set targets
R.O.I. Return On Investment contract type
Contract types
Pay Per Product Supply
Blastness offers single products, technology, services and consultancy as a supplier.
Go Digital quick start packages
Ready-to-go systems, services, consultancy and training packages to help making the most out of digital market opportunities. Fast and comprehensive solutions tailored to any hotel and easy to integrate with the existing systems.
Go Social no worries packages
Social media management packages to promote hotels on Facebook and Instagram with a personalised strategy aimed at enhancing brand awareness and online reputation.
Pay Per Reservation Search & Metasearch Advertising
Blastness acivates and manages Pay Per Click campaigns with no risks and no fixed costs, with variable fees only on the value of the tracked reservations.
Activation, management and costs per click paid by Blastness variable fees only on the value of the tracked reservations
Bid Management System
Artificial Intelligence and Machine Learning for managing and optimising PPC campaigns Always On 24/7 in over 200 countries and 7 langueges
Save over 50% on distribution costs
Contract types
Booking Engine
A tool for online selling without intermediaries.
Simple, intuitive and responsive graphic layouts
Easy set-up of availability, calendar, rates, promotions and payment and cancellation rules
Availability and rates exclusively for the website
Interface with bank gateway for prepaid rates and for accepting security deposits
Creation and flexible management of allotments
Geolocalised and differentiated offers depending on the user's IP bu navigation language
Customised offers based on navigation device
Secret offers visible to registered users only
Dedicated offers and packages for the official website
Upselling tools to encourage direct purchase (e.g. OTAs comparator, persuasive messages, flexible dates, recovery strategy and secret deals)
Automatic adjustment of the official website's rate to the lowest available online rate
Mixed rates that allow the user to always find the best possible rate
Tailor-made discounts that allow you to customise and plan every promotion in detail and reach the revenue goals
Reservation systems
Booking Engine Servicies
The tool dedicated to the sale of additional services offered by the hotel (e.g. catering and wellness) separately from the stay being booked
Booking Engine Voucher
The e-commerce platform for selling gift vouchers and holiday vouchers without restrictions on dates, which can be chosen directly at a later stage by the guest.
CRO - Central Reservation Office
A dedicated interface for front and back-office operators to manage bookings received through direct channels (e-mail, telephone, and walk-in).
CRS Central Reservation System
An easily configurable and customised tool to connect and integrate different management and electronic distribution systems.
Reservation systems
CRM Customer Relationship Management
The tool designed to simplify the management of quotations from direct channels (such as e-mail, telephone, or walk-ins) and to enhance the user experience for guests.
Agenda tool to monitor the status of enquiries, quotes, and messages from a single panel
Chat tool to interact with customers in real-time
Sending of multiple offers in a single proposal via e-mail or WhatsApp
Automatic creation of a mini-site customised according to the property's brand identity, to improve the user experience when viewing quotations
Automation of pre-stay and post-stay e-mails
Monitoring booking office activities
Detailed reports with insights about guests and performance (such as country of origin, reasons of the travel, and channels generating greater conversions)
Channel Manager
A single platform for managing the B2B and B2C channels
Sending of availability info, rates and restrictions in a synchronised and immediate way without the risk of overbooking
Differentiation of rates and availability according to the individual sales channels
Optimisation of sales for each channel
Connection available with more than 210 OTAs and more than 100 Tour Operators/Wholesalers.
Connectivity and Distribution
Metasearch Manager
A tool that guarantees a safe connection with the main metasearch engines
Publication of rates on Google Hotel Ads and Google
Travel for carrying out campaigns
Publication of rates on the main metasearch engines
(e.g. Tripadvisor and Trivago) even in a differentiated way
Sending of availability, rates and restrictions in a synchronised and immediate way
Fully automatic management of the tourist tax
Transmission of prices to Google Travel based on room type with photos and descriptions
Publication of your free cancellation conditions on Google Hotels Ads to be included in the "free cancellation" filter
PMS Manager
A tool that allows you to connect the CRS to the PMS in One Way or Two Ways configurations depending on your requirements (download bookings, load availability, transfer rates from the PMS to the CRS and vice versa...).
Reservations
Rates
Availabilities
Connection with more than 80 management systems (e.g. Protel, Oracle, Leonardo, Hotel 5 Stelle, Ericsoft, Sysdat, Scrigno and Hotel Cube).
Connectivity and Distribution
Bank gateway interface
The tool making purchase procedures safe and fast
Rapid and convenient check-out experience to increase conversion rate
Available for partial or total pre-paid rate or for security deposit payment
One-click landing to bank's platform to complete the booking process and receive real-time confirmation
Greater protection fot the hotel thanks to immediate payment, with no need for the facility to handle sensitive data
CRS/CRM/ GDS Manager
The interfaces that allow you to establish connection with Blastness CRS (or third parties), CRM and the main affiliate brands and GDS platforms
GDS Distribution
Connection and management of presence on the four GDS (Amadeus, Apollo/Galileo, Sabre and Worldspan), on the OTAs and on the corporate platforms of large companies.
Initial competitive set analysis
Drafting, maintenance and optimisation of content
Uploading and checking negotiated rates
Coordination of pre and post activation activities
Integrated reporting
Telephone assistance
Assistance on Corporate RFP and Consortia (Nexus or Lanyon)
GDS Marketing consultancy and GDS Media planning
Training sessions and live demos
Connectivity and Distribution
IMS Intgrated Management System
A system that allows you to monitor the overall hotel performance and manage online distribution
The Control Tower brings together information from different systems into an overview consisting of charts, tabs and interactive reports
The Cockpit provides advanced user interfaces for CRS management with real-time integration of data from
CRS Business Intelligence
Easy-to-read reports for analysing and monitoring sales performance
Analysis - in terms of revenue, room nights, and average revenue - of the hotel’s production values by check-in date, booking date, and sales channel
Monitoring of monthly bookings, availability, demand, and booking window trends
Reports in Excel format and pivot tables
Multidimensional reports for a high level detail analysis
The analysed data come from all the channels connected to the CRS: official website, OTAs, and Tour Operators.
Intelligence tools
PMS Business Intelligence
Easy-to-read reports that analyse overall performance of the hotel using the data from the PMS
Analysis - in terms of revenue, room nights and average revenue - of the hotel trend, by date of stay
Customisation of segmentation according to different needs and in comparison with previous years both with respect to the final balance and to the same report analysis date
Monitoring of daily, hourly or even real-time trend
Performance summaries, forecasts and simulations
Multidimensional reports for a high level detail analysis
Historical reports in Excel format
Market Intelligence
Predictive solution for monitoring useful information regarding reference market trends
Identification and monitoring of the hotel's reference market
Market price trend analysis
Pressure of demand indicators
National and international Event Calendar with visibility of events relevant to the destination, with classification by type
Focus on the impact that events generate on demand Market Gravity Index that indicates the ideal price at which the hotel should position itself, based on its unique characteristics and in relation to its dynamic competitive set Intelligence tools
Rate Shopper + Parity Check
The system that combines interactive reports, charts and diagrams to know and monitor the competitors' rate strategy also for single room type, and to keep your rate parity/disparity under control on the different sales channels.
Monitoring the difference between the hotel's rates and competitors' average sales rates over the month
Analysis of sales rate compared to that of single competitors on each day of the year, by room type and product rate type
Real time requests for online price checks
Rate Evolution to view the rate dynamic by individual stay dates within a range of 1 to 90 days, for both the hotel and its competitors
Parity Check and Distribution Health Index to help maintain control over the official website rate compared to those on major Online Travel Agencies (OTAs) in order to prevent disparity issues that favour intermediaries on rate comparators, such ad Google Hotel Ads
RMS Revenue Management System
The system for the development and management of pricing strategies that allows for the maximisation of sales thanks to a multi-source analysis. These strategies can stem from:
rules based on calendar, occupancy, booking window, which can also be configured by clusters of room types (RMS Rules)
The RMS enables a "hybrid" way of working: actions suggested by rules, algorithms or manually set can be used in any combination and automatically applied with the AutoPilot.
RMS Rules
The Revenue Management System Rules is based on the creation of strategies that give rate suggestions according to the occupancy, booking window and date of stay, which can also be configured by cluster of room types.
RMS Algorithm
The Revenue Management System Algorithm utilises Artificial Intelligence algorithms to analyse both internal data (such as bookings, occupancy, and average revenue) and external data (sush as demand pressure and price trends). This analysis is used to estimate future occupancy by date and suggest optimal rate changes for both Best Available Rate (BAR) levels and in Open Price mode
In addition, the RMS Rules and RMS Algorithm features the AutoPilot functionality, which allows rate changes to also be automated according to customisable settings (such as period, day and time of operation, dates of stay and flexible lead time).
Consultancy
Consultancy
Consultancy and training for increasing website revenue and for optimising the hotel's profit margins.
Development of pricing and promotional strategies to increase direct bookings
Defining segmentation, room types, pricing products, budget etc.
Analysis of results achieved
Strategic suggestions and new opportunities
Training sessions
Outsourced operational Revenue Management
CMS Content Management System
BlastCube is the bespoke CMS developed by Blastness for the development of high-performance websites specifically for the tourism and hotel sector.
Responsive and mobile-first
Code and contents optimised for positioning in search engines (SEO)
Customised and granular cookies management
Integration of codes for conversion tracking (also inter-domain)
Page speed in both desktop and mobile format, in full compliance with the Google Hotel Insight guidelines
Automatic updating of sitemaps at every change
Connection to the Content Delivery Network system
Microsoft Azure that can replicate website content across 118 global hubs to ensure consistent web
browsing speed worldwide
Autonomous modification and creation of contents
Additional functions:
Online check-in to speed up the guest registration process
Customised pop-ups and banners linked to the Booking Engine
Information request form
Customised maps
Pressroom form
Articles form for highlighting specific news, items and events
Websites and Communication
Websites
Customised high-performance websites for the hotel sector.
Custom-made, Instant, group and satellite websites on the BlastCube proprietary CMS or WordPress platform
Graphic design
Integration with the Booking Engine
Cookie banner
Cross Domain tracking
Customisation of pre-stay, post-stay and booking confirmation e-mail templates
Management and assistance for domains and e-mails
Assistance for ordinary changes and development interventions
Training sessions
Websites and Communication
SEO Search Engine Optimisation
Organic visibility and placement activities.
Preliminary analysis
Definition of sets of strategic keywords
Drafting of SEO oriented texts
Meta-tag optimisation
Management and optimisation of Google Business Profile
Creation of landing pages
Generation of dynamic sitemaps
Periodic monitoring and maintenance
Websites
Branding Copywriting
Support for the creation of the hotel's brand, the choice of the name, the design of the logo, right up to the defining of a coordinated online and offline image.
Development of the brand identity
Definition of the brand book
Logo design/restyling
Creation of advertising campaigns and concepts
Amenities design
Communication items design (e.g. brochures and menus)
Custom illustrations
Writing of texts for the hotel communication.
Customised style and tone-of-voice based on communication needs and target
SEO-oriented
Multilingual
and Communication
BMS Bid Management System
A technological platform based on Artificial Intelligence algorithms to manage in automated way and optimise Pay Per Click campaigns on search and metasearch engines.
Always On campaigns 24/7 in over 200 countries and 7 languages with a virtually unlimited budget
Integrating data from advertising platforms with data from CRS and PMS to optimise campaign performance in real-time, aligning with property booking trends in various markets and sales channels
Managing data from advertising and web analytics platforms to increase ad relevance for users who are close to booking
Making dynamic investments in new and relevant keywords to maximise performance
Dynamic modification of the different bidding components, guaranteeing maximum conversion capacity
Optimal
SEA Search Engine Advertising
The service guaranteeing the official hotel website the highest visibility on search engines compared to OTAs, aiming to increase the possibility of sales.
24/7 Always On ads in over 200 countries in 7 languages
Data-driven approach to target users who are close to booking
Activation, management and costs per click paid by Blastness
Variable payment as a percentage only on the value of the reservations tracked
Small impact of costs on revenue
Metasearch Advertising
The service allowing for the promotion of official hotel website on major metasearch engines, such as Google Travel, Tripadvisor and Trivago. These platforms have recorded the highest percentage growth over the past few years, with 3.6 out of 5 travelers consulting them during their search for accomodation.
24/7 Always On ads in over 200 countries. These ads can dynamically adjust to meet the needs of different markets and seasons
Possibility to increase direct traffic when users are searching by location (e.g. using Property Promotion ads or Sponsored Placements)
Data-driven approach to target users who are close to booking
Activation, management and costs per click paid by Blastness
Variable payment as a percentage only on the value of the reservations tracked
Small impact of costs on revenue
Google Hotel Ads is the strategic tool for increasign direct bookings that allows you to view the official website's rates in the hotel's Google Business Profile and on the Google Travel platform.
Social Media Marketing
The service to promote your property, special offers, and packages on Facebook and Instagram with a personalised social strategy aimed at increasing brand awareness and enhancing online reputation.
Content creation and planning (posts and stories)
Advertising campaigns to reach specific target audience
Follower interaction and community management
Performance analysis and reports
Blastness's philosophy, founded on values such as professional ethics, fairness, transparency and the pursuit of excellence, puts special emphasis on the role of human relations, creating quality relationships both within its own team and also with the teams of its clients and partners.
One of the greatest achievement, as well as being one of the company's success factors, is the recognition of this set of values by customers and by the market.
