倰殜
Business Central 鵔䨞劢⢵对㉂䨞畹昰⸂锸㠢
佞滚倞儘➿ⶾ鸤䭸侸㘗䧭Ꟁ
卌䘋㘬 steve@businessmodelsinc.com
䧮⦛涸椕冱ꌼ衽⡲շ栽ⵄ⚆➿ո莅շ鏤鎙♧㥪欰䠑ո
鸏Ⰽ劥剅硃僽䧮⦛涸⥌䙂莅剪㛇燊剅⚥鋕錏⻋涸ツ植⿻㻜欽䚍佖隶✫ⴀ晝歲莅㉂歲涸麉䨡鋊
Business Models Inc 倰殜 椕꽏럊
San Francisco
New-York
Amsterdam HQ
Taipei
Brisbane
䧮⦛⼿⸔⟱噠㖈䘰鸠隶⹛涸橇㞯㼩䮋䨞
剤㢵㼱➃欽麕㉂噠垸䒭㕮
⭆⧩⚺䓹
ꡠ꒳崞⹛
㹐䨩ꡠ⤚
VALUE PROPOSITIONS
KEY ACTIVITIES
CUSTOMER RELATIONSHIPS
ꡠ꒳㣎⠶
⚺銴㹐㾵
KEY PARTNERS
䧭劥穡圓 COST STRUCTURE
CUSTOMER SEGMENTATIONS
ꡠ꒳须彂
KEY RESOURCES
鸒騟
CHANNELS
斊佐
REVENUE STREAM
佪桧
EFFICIENCY
⭆⧩ VALUE
锓侸⡙鱲㘗⯓㉏荈䊹♧⦐㉏겗
捀欰䠑ⶾ鸤⭆⧩涸堥剚㖈ㆭ酭
♧⦐䌢鋅涸䞕㞯
䧮⦛剤♧⦐䖎問涸鍑对倰呪˘
˘〳⟃䍲⡹䒊用♧⦐倞涸侸⡙鸒騟˘
˘䓽⻋莅㹐䨩涸ꡠ⤚莅✽⹛˘
˘鷴麕湬䱺✽⹛製꧌㹐䨩㣐侸亙˘
˘鼩〳⟃莅"#$ざ⡲䒊用欰䢀禺˘
˘〫銴⨞♧럊䫏须佪渤馄秹㣐
⡹捀㹐䨩ⶾ鸤✫➊랃倞涸⭆⧩
⡹腋殆♴⡹䒸ⵌ涸㹐䨩㌨
⡹植剤涸⨞✲倰䒭剤尝剤騈衽佖隶
⡹涸➃㆞腋♶腋佅䭰
欰䠑⨞♶饱⢵ ꐫ涸♶僽猰䪮 罜僽尝剤锅侮㉂噠垸䒭莅䙼笞
10
10X
Peter Diamandis: from 10% to 10X
䱳程瑳灶䚍㉂噠垸䒭涸堥剚
X
10
BUSINESS MODELS
Ultra Scalable Info based offering processes
Community of fans
Solve problems for many (Platform)
Algorithm to the core Leverage Partners
Lean approach
Š www.businessmodelgeneration.com
Self managing teams
Digital channels
Multiple Streams
侸⡙鱲㘗銴⟃侸亙捀呍䗱
製꧌须俲銴荈搭갫冱
麌欽ꆀ⻋莅颶⻋ⴕ區 䮕䱡㹐䨩峯㻌
➮⦛㼩涸䮋䨞
ꡠ꒳ざ⡲㣎⠶
倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛
管鱀崩玑
⭆⧩⚺䓹
秶劥 笪騟⯝顥 곃㹐ꡠ⤚
㹐剪
鎎ꠗ
䱰鏞侮椚
湡垦㹐㾵
銴넞ㅷ颶 须鎝嶋顥罏
넞ㅷ颶Ⰹ㺂
ꡠ꒳须彂
䧭劥穡圓
넞ㅷ颶隡罏
管鱀
鎹罏
俒㶶 须俲䏨
䕧갉 须俲䏨
鿈ⴕ爚䠑
䑞デ⚺
鸒騟 ꧹钟
㻜넓崞⹛
"QQ
笪畀
佐渤崩 䑞デ
⯝顥
Adapted from the Business Model Generation
➮⦛涸瘼殜对㹁
䧮⦛銴⨞Ⰹ㺂佐顥
ꡠ꒳ざ⡲㣎⠶
倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛
管鱀崩玑
⭆⧩⚺䓹
笪騟Ⰹ㺂➰顥 곃㹐ꡠ⤚
㹐剪
鎎ꠗ
䱰鏞侮椚
湡垦㹐㾵
銴넞ㅷ颶 须鎝嶋顥罏
넞ㅷ颶Ⰹ㺂
ꡠ꒳须彂
䧭劥穡圓
넞ㅷ颶隡罏
管鱀
鎹罏
俒㶶 须俲䏨
䕧갉 须俲䏨
ꠗ隡
鿈ⴕ爚䠑
䑞デ⚺
鸒騟 ꧹钟
㻜넓崞⹛
"QQ
笪畀
佐渤崩 䑞デ
⯝顥
Adapted from the Business Model Generation
1 欴ㅷ佖隶䌟⢵涸欴醢䕧갠
ꡠ꒳ざ⡲㣎⠶
倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛
管鱀 管鱀崩玑 ⚥㣜䑉䨼
❜珳崩玑 䱰鏞侮椚
䧭劥穡圓
湡垦㹐㾵
㹐剪
鎎ꠗ
넞ㅷ颶隡罏
管鱀
鎹罏
俒㶶 须俲䏨
䕧갉 须俲䏨
㕰⼿⡲ 䊨Ⱘ
곃㹐ꡠ⤚
➰顥晘
ꠗ隡
鿈ⴕ爚䠑
銴넞ㅷ颶 须鎝嶋顥罏
넞ㅷ颶Ⰹ㺂
侸亙ⴕ區
ꡠ꒳须彂
⭆⧩⚺䓹
笪騟Ⰹ㺂➰顥
䑞デ⚺
鸒騟 ꧹钟
㻜넓崞⹛
"QQ
笪畀
佐渤崩 䑞デ
⯝顥
Adapted from the Business Model Generation
2 䲿傻➃䩞涸侸⡙⸂
ꡠ꒳ざ⡲㣎⠶
倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛
管鱀 管鱀崩玑 ⚥㣜䑉䨼
❜珳崩玑 䱰鏞侮椚
欽䨩遤捀 ⴕ區
ꡠ꒳须彂
䧭劥穡圓
곃㹐ꡠ⤚
湡垦㹐㾵
㹐剪
鎎ꠗ
넞ㅷ颶隡罏 鎹罏
俒㶶 须俲䏨
䕧갉 须俲䏨 ➰顥晘
ꠗ隡
鿈ⴕ爚䠑
銴넞ㅷ颶 须鎝嶋顥罏
넞ㅷ颶Ⰹ㺂
管鱀
㕰⼿⡲ 䊨Ⱘ
⭆⧩⚺䓹
笪騟Ⰹ㺂➰顥
䑞デ⚺
鸒騟 ꧹钟
㻜넓崞⹛
"QQ
笪畀
佐渤崩 䑞デ
⯝顥
Adapted from the Business Model Generation
3 佖隶䗱䢀⟃隡罏捀⚥䗱
ꡠ꒳ざ⡲㣎⠶
倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛
管鱀 管鱀崩玑 ⚥㣜䑉䨼 欽䨩遤捀 ⴕ區
欽䨩 遤捀侸亙
䧭劥穡圓
ꡠ꒳须彂
❜珳崩玑 䱰鏞侮椚 併䰦涮
鎹罏
俒㶶 须俲䏨
䕧갉 须俲䏨 ➰顥晘
곃㹐ꡠ⤚
넞ㅷ颶Ⰹ㺂
ꠗ隡
湡垦㹐㾵
㹐剪
鎎ꠗ
넞ㅷ颶隡罏
管鱀
㕰⼿⡲ 䊨Ⱘ
⭆⧩⚺䓹
笪騟Ⰹ㺂➰顥
俒畎䲀讄
茁剅չ㣔♴ 倞耂㹔պ
鿈ⴕ爚䠑
銴넞ㅷ颶 须鎝嶋顥罏 䑞デ⚺
鸒騟 ꧹钟
㻜넓崞⹛
"QQ
笪畀
佐渤崩 䑞デ
⯝顥
Adapted from the Business Model Generation
4 涮㾝莅庠鑑倞㉂噠垸䒭
ꡠ꒳ざ⡲㣎⠶
倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛
管鱀 管鱀崩玑 ⚥㣜䑉䨼 侸亙ⴕ區
欽䨩侸亙 遤捀ⴕ區
䧭劥穡圓
ꡠ꒳须彂
❜珳崩玑 䱰鏞侮椚
俒㶶 须俲䏨
䕧갉 须俲䏨 ➰顥晘
鸒騟
ꠗ隡
䳖傈箁
ⶾ倞 㷸ꤎ
$43
茁剅չ㣔♴ 倞耂㹔պ
侮ざꌼ㈒
꧹钟 䗏疮 〵抓
湡垦㹐㾵
㹐剪
俒畎䲀讄
넞ㅷ颶隡罏 鎹罏
곃㹐ꡠ⤚ 鎎ꠗ
넞ㅷ颶Ⰹ㺂
併䰦涮
管鱀
㕰⼿⡲ 䊨Ⱘ
⭆⧩⚺䓹
鿈ⴕ爚䠑
笪騟Ⰹ㺂➰顥
㻜넓崞⹛
"QQ
笪畀
銴넞ㅷ颶 须鎝嶋顥罏 ꡠ岤㕜ꥹ 涸䎃鰋➃
⟱噠⚺盘 鹎⥜
㋐姹㖈㖒 幀䏞假麉 ⿻爢⼦涮 㾝涸➃
ꡠ䗱橇⥃ ⿻宕糵陾 겗涸➃
䑞デ⚺
佐渤崩 䑞デ
⯝顥
Adapted from the Business Model Generation
➮⦛涸荞猽鏒
♴♧姿
䧮⦛殹➛剓㣐涸搋䣂 㖈倴䟝銴 欽僴㣔涸䊨Ⱘ 鍑对➛㣔涸㉏겗 Marshall McLuhan
殹㉂噠垸䒭涸⥃늫劍馊⢵馊瀊˘
䭰糵䱳程䩞腋雊荈䊹♶麕儘
䠦♳⡹㹐䨩涸㉏겗 ♶僽⡹涸欴ㅷ
Kaaren Hanson
Fall in love with The problem and not the solution.
㼠岤噲㣐⻋荈䊹䓽갪
䙼罌⡹涸㉂噠垸䒭㥶⡦鱲㘗
⡹涸♴♧⦐ 侸⡙뀝⹛涸㉂噠垸䒭㖈ㆭ酭
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