2018 Business Central 迎戰未來決戰商戰競爭力論壇：放眼新時代，創造指數型成長 林志垚 Steve Lin 分享

倰殜

Business Central 鵔䨞劢⢵对⹨㉂䨞畹昰⸂锸㠢

佞滚倞儘➿ⶾ鸤䭸侸㘗䧭Ꟁ

卌䘋㘬 steve@businessmodelsinc.com

䧮⦛涸椕冱ꌼ衽⡲շ栽ⵄ⚆➿ո莅շ鏤鎙♧Ꟍ㥪欰䠑ո

鸏Ⰽ劥剅硃僽䧮⦛涸⥌䙂莅剪⹡㛇燊剅⚥鋕錏⻋涸ツ植⿻㻜欽䚍佖隶✫ⴀ晝歲莅㉂歲涸麉䨡鋊⵱

Business Models Inc 倰殜 椕꽏럊

San Francisco

New-York

Amsterdam HQ

Taipei

Brisbane

䧮⦛⼿⸔⟱噠㖈䘰鸠隶⹛涸橇㞯꬗㼩䮋䨞

剤㢵㼱➃欽麕㉂噠垸䒭㕮

⭆⧩⚺䓹

ꡠ꒳崞⹛

㹐䨩ꡠ⤚

VALUE PROPOSITIONS

KEY ACTIVITIES

CUSTOMER RELATIONSHIPS

ꡠ꒳㣎⠶

⚺銴㹐㾵

KEY PARTNERS

䧭劥穡圓 COST STRUCTURE

CUSTOMER SEGMENTATIONS

ꡠ꒳须彂

KEY RESOURCES

鸒騟

CHANNELS

斊佐

REVENUE STREAM

佪桧

EFFICIENCY

⭆⧩ VALUE

锓侸⡙鱲㘗⯓㉏荈䊹♧⦐㉏겗

捀欰䠑ⶾ鸤⭆⧩涸堥剚㖈ㆭ酭

♧⦐䌢鋅涸䞕㞯

䧮⦛剤♧⦐䖎問涸鍑对倰呪˘

˘〳⟃䍲⡹䒊用♧⦐倞涸侸⡙鸒騟˘

˘䓽⻋莅㹐䨩涸ꡠ⤚莅✽⹛˘

˘鷴麕湬䱺✽⹛製꧌㹐䨩㣐侸亙˘

˘鼩〳⟃莅"#$ざ⡲䒊用欰䢀禺˘

˘〫銴⨞♧럊䫏须佪渤馄秹㣐

⡹捀㹐䨩ⶾ鸤✫➊랃倞涸⭆⧩

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⡹腋殆♴⡹䒸ⵌ涸㹐䨩㌨

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⡹植剤涸⨞✲倰䒭剤尝剤騈衽佖隶

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⡹涸➃㆞腋♶腋佅䭰

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欰䠑⨞♶饱⢵ ꐫ涸♶僽猰䪮 罜僽尝剤锅侮㉂噠垸䒭莅䙼笞

10

10X

Peter Diamandis: from 10% to 10X

䱳程瑳灶䚍㉂噠垸䒭涸堥剚

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        

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10

BUSINESS MODELS

Ultra Scalable Info based offering processes

Community of fans

Solve problems for many (Platform)

Algorithm to the core Leverage Partners

Lean approach

Š www.businessmodelgeneration.com

Self managing teams

Digital channels

Multiple Streams

侸⡙鱲㘗꨾銴⟃侸亙捀呍䗱

製꧌须俲銴荈搭갫冱

麌欽ꆀ⻋莅颶⻋ⴕ區 䮕䱡㹐䨩峯㻌

➮⦛꬗㼩涸䮋䨞

ꡠ꒳ざ⡲㣎⠶

倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛

管鱀崩玑

⭆⧩⚺䓹

秶劥 笪騟⯝顥 곃㹐ꡠ⤚

㹐剪

鎎ꠗ

䱰鏞侮椚

湡垦㹐㾵

꨾銴넞ㅷ颶 须鎝嶋顥罏

넞ㅷ颶Ⰹ㺂

ꡠ꒳须彂

䧭劥穡圓

넞ㅷ颶隡罏

管鱀

鎹罏

俒㶶 须俲䏨

䕧갉 须俲䏨

鿈ⴕ爚䠑

䑞デ⚺

鸒騟 ꧹钟

㻜넓崞⹛

"QQ

笪畀

佐渤崩 䑞デ

⯝顥

Adapted from the Business Model Generation

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䧮⦛銴⨞Ⰹ㺂佐顥

ꡠ꒳ざ⡲㣎⠶

倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛

管鱀崩玑

⭆⧩⚺䓹

笪騟Ⰹ㺂➰顥 곃㹐ꡠ⤚

㹐剪

鎎ꠗ

䱰鏞侮椚

湡垦㹐㾵

꨾銴넞ㅷ颶 须鎝嶋顥罏

넞ㅷ颶Ⰹ㺂

ꡠ꒳须彂

䧭劥穡圓

넞ㅷ颶隡罏

管鱀

鎹罏

俒㶶 须俲䏨

䕧갉 须俲䏨

ꠗ隡

鿈ⴕ爚䠑

䑞デ⚺

鸒騟 ꧹钟

㻜넓崞⹛

"QQ

笪畀

佐渤崩 䑞デ

⯝顥

Adapted from the Business Model Generation

1 欴ㅷ佖隶䌟⢵涸欴醢䕧갠

ꡠ꒳ざ⡲㣎⠶

倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛

管鱀 管鱀崩玑 ⚥㣜䑉䨼

❜珳崩玑 䱰鏞侮椚

䧭劥穡圓

湡垦㹐㾵

㹐剪

鎎ꠗ

넞ㅷ颶隡罏

管鱀

鎹罏

俒㶶 须俲䏨

䕧갉 须俲䏨

㕰꥙⼿⡲ 䊨Ⱘ

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➰顥晘

ꠗ隡

鿈ⴕ爚䠑

꨾銴넞ㅷ颶 须鎝嶋顥罏

넞ㅷ颶Ⰹ㺂

侸亙ⴕ區

ꡠ꒳须彂

⭆⧩⚺䓹

笪騟Ⰹ㺂➰顥

䑞デ⚺

鸒騟 ꧹钟

㻜넓崞⹛

"QQ

笪畀

佐渤崩 䑞デ

⯝顥

Adapted from the Business Model Generation

2 䲿傻➃䩞涸侸⡙⸂

ꡠ꒳ざ⡲㣎⠶

倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛

管鱀 管鱀崩玑 ⚥㣜䑉䨼

❜珳崩玑 䱰鏞侮椚

欽䨩遤捀 ⴕ區

ꡠ꒳须彂

䧭劥穡圓

곃㹐ꡠ⤚

湡垦㹐㾵

㹐剪

鎎ꠗ

넞ㅷ颶隡罏 鎹罏

俒㶶 须俲䏨

䕧갉 须俲䏨 ➰顥晘

ꠗ隡

鿈ⴕ爚䠑

꨾銴넞ㅷ颶 须鎝嶋顥罏

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㕰꥙⼿⡲ 䊨Ⱘ

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笪騟Ⰹ㺂➰顥

䑞デ⚺

鸒騟 ꧹钟

㻜넓崞⹛

"QQ

笪畀

佐渤崩 䑞デ

⯝顥

Adapted from the Business Model Generation

3 佖隶䗱䢀⟃隡罏捀⚥䗱

ꡠ꒳ざ⡲㣎⠶

倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛

管鱀 管鱀崩玑 ⚥㣜䑉䨼 欽䨩遤捀 ⴕ區

欽䨩 遤捀侸亙

䧭劥穡圓

ꡠ꒳须彂

❜珳崩玑 䱰鏞侮椚 併䰦Ꟛ涮

鎹罏

俒㶶 须俲䏨

䕧갉 须俲䏨 ➰顥晘

곃㹐ꡠ⤚

넞ㅷ颶Ⰹ㺂

ꠗ隡

湡垦㹐㾵

㹐剪

鎎ꠗ

넞ㅷ颶隡罏

管鱀

㕰꥙⼿⡲ 䊨Ⱘ

⭆⧩⚺䓹

笪騟Ⰹ㺂➰顥

俒畎䲀讄

茁剅չ㣔♴ 倞耂㹔պ

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꨾銴넞ㅷ颶 须鎝嶋顥罏 䑞デ⚺

鸒騟 ꧹钟

㻜넓崞⹛

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佐渤崩 䑞デ

⯝顥

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4 涮㾝莅庠鑑倞㉂噠垸䒭

ꡠ꒳ざ⡲㣎⠶

倰殜 ㉂噠垸䒭㕬 Business model canvas ꡠ꒳崞⹛

管鱀 管鱀崩玑 ⚥㣜䑉䨼 侸亙ⴕ區

欽䨩侸亙 遤捀ⴕ區

䧭劥穡圓

ꡠ꒳须彂

❜珳崩玑 䱰鏞侮椚

俒㶶 须俲䏨

䕧갉 须俲䏨 ➰顥晘

鸒騟

ꠗ隡

䳖傈箁

ⶾ倞 㷸ꤎ

$43

茁剅չ㣔♴ 倞耂㹔պ

侮ざꌼ㈒

꧹钟 䗏疮 〵抓

湡垦㹐㾵

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俒畎䲀讄

넞ㅷ颶隡罏 鎹罏

곃㹐ꡠ⤚ 鎎ꠗ

넞ㅷ颶Ⰹ㺂

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管鱀

㕰꥙⼿⡲ 䊨Ⱘ

⭆⧩⚺䓹

鿈ⴕ爚䠑

笪騟Ⰹ㺂➰顥

㻜넓崞⹛

"QQ

笪畀

꨾銴넞ㅷ颶 须鎝嶋顥罏 ꡠ岤㕜ꥹ 涸䎃鰋➃

⟱噠⚺盘 鹎⥜

㋐姹㖈㖒 幀䏞假麉 ⿻爢⼦涮 㾝涸➃

ꡠ䗱橇⥃ ⿻宕糵陾 겗涸➃

䑞デ⚺

佐渤崩 䑞デ

⯝顥

Adapted from the Business Model Generation

➮⦛涸荞⹨猽鏒

♴♧姿

䧮⦛殹➛剓㣐涸搋䣂 㖈倴䟝銴 欽僴㣔涸䊨Ⱘ ⿡鍑对➛㣔涸㉏겗 Marshall McLuhan

殹㉂噠垸䒭涸⥃늫劍馊⢵馊瀊˘

䭰糵䱳程䩞腋雊荈䊹♶麕儘

䠦♳⡹㹐䨩涸㉏겗 ♶僽⡹涸欴ㅷ

Kaaren Hanson

Fall in love with The problem and not the solution.

㼠岤噲㣐⻋荈䊹䓽갪

䙼罌⡹涸㉂噠垸䒭㥶⡦鱲㘗

⡹涸♴♧⦐ 侸⡙뀝⹛涸㉂噠垸䒭㖈ㆭ酭

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