EXCLUSI
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V I S UA L REPOR T TAIPEI W OR JULY 18& KSHOP 19 2017
THE JULY 2017 TAIPEI WORKSHOP
WORKSHOP BY PATRICK VAN DER PIJL, ERIK VAN DER PLUIJM, STEVE LIN, DIANE SHEN, HELEN CHEN, SHARON PAN AND EWEN LI © 2017 DESIGN A BETTER BUSINESS | ALL RIGHTS RESERVED.
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WE ORG WorkSh ANIZED T he op At BEER A T ND WIN HE GUMGUM GS IN GUMGUM TAIPEI is a g . reat to sh place are a meet meal a kindre n d d spir its.
THE DOUBLE LOOP DESIGN JOURNEY IDEATE
UNDERSTAND
PREPARE
SCALE POINT OF VIEW VALIDATE
PROTOTYPE
Every design journey has a be-
yourself, your team, your environ-
adding rigor and continuity to the
These are prototyped and validat-
ginning and a goal. In the case
ment, and the tools you’ll use is
design process. Your point of view
ed to test and measure their effec-
of this design journey, the begin-
essential for your successful jour-
is always informed by understand-
tiveness. This further informs your
ning starts with preparation, at the
ney. The double loop takes your
ing, and that will spark new ideas,
point of view and enables you to
left of the design loop. Preparing
point of view into account, while
enhancing your point of view.
execute your ideas successfully.
START WITH THE CUSTOMER!
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MAKE IT VISUAL!
EMBRACE UNCERTAINTY
7
3 4 TELL STORIES!
1
ESSENTIAL SKILLS FOR A DESIGNER
2 3
KISS
4
KEEP IT SIMPLE SETUP EXPERIMENTS
DON’T FLY SOLO!
REBEL TOOLBOX PROCESS DESIGNER
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1
+
2 3 4
1 2
IT ALL STARTS WITH YOU. BE A REBEL.
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1 2 3 4
1 2 3 4
1 2 3
2 DAYS, 10 TOOLS, 1 UNCERTAINTY JOURNEY 4
GREAT FOOD, EXCELLENT BEER, AND INSPIRING CONVERSATIONS.
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1 2 3 4
11 22 IDEATE
UNDERSTAND
3 4
PREPARE
SCALE POINT OF VIEW
VALIDATE
1 PROTOTYPE
EMBRACE UNCERTAINTY & YOUR POINT OF VIEW
2 3 4
1
SO, WHAT IS ‘DESIGN’ ANYWAY? AND WHY SHOULD I BECOME A DESIGNER?
2 3 4
1
YOU DON’T WANT TO DO THE SAME THING OVER AND OVER AND EXPECT A DIFFERENT RESULT, DO YOU? YOU WANT TO EXPLORE NEW OPTIONS!
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1
22 3 4
1 2 3 4
1 2 2 3 4
it is time t o sh your vision are !
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1 2 IDEATE
33
UNDERSTAND
4 PREPARE
SCALE POINT OF VIEW
VALIDATE
1 PROTOTYPE
UNDERSTAND CUSTOMER IDEATE AND DESIGN
2 3 4
1 2
3 3 4
1 2 3 4 UNDERSTAND CUSTOMERS
1 2 IDEATE
UNDERSTAND
3 4
PREPARE
SCALE POINT OF VIEW
VALIDATE
1 PROTOTYPE
EXPERIMENT & PROTOTYPE EXECUTE & VALIDATE
2
33 44
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1 2 3 3 4
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1 2
33 4 TEAM 變形機車
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1 2
33 4
“Team charter is CR UCIAL IN THE BEGInnING OF THE PROCESS BECAUSE WE C AN IDENTIFY TEAM’s capa bility and it helps us to choose what we wan t to do and what we can do.
1 2 3 4
1 2
TEAM 機車投影廣告
“We can ask specific question when we brought the prototype in front of the customer. And we get lots of surprising feedback during the safari.”
“WE HA VE to make l of dic isions ots in sho PERIOD OF TI rt ME.”
3
44
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k n i h t o t r t a t d s e e w n e o w h e w d w “ n o a h n h g o n i g i u r t o u a r d s h r t s e v n n o i o t c ! ! s e e t r h u a q t k s ’ s a t i . . . e i r w a f a s
“it’s important to have a catchy na me of our product...and it’s critical to visua lize user scenarios throug h Drawings or tangible obje cts so the interviewees can understand bet ter and have their own im agination.’
3 4
1 2 3
44 TEAM GREEN MOVEMENT
1 2 3 4
LET’S START! BE A REBEL!
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