2017 設計一門好生意：全球巡迴大師工作坊 活動紀錄

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V I S UA L REPOR T TAIPEI W OR JULY 18& KSHOP 19 2017

THE JULY 2017 TAIPEI WORKSHOP

WORKSHOP BY PATRICK VAN DER PIJL, ERIK VAN DER PLUIJM, STEVE LIN, DIANE SHEN, HELEN CHEN, SHARON PAN AND EWEN LI © 2017 DESIGN A BETTER BUSINESS | ALL RIGHTS RESERVED.

ALL PHOTOGRAPHS BY SEBASTIAAN TER BURG LICENSED UNDER CREATIVE COMMONS | SEE HTTPS://WWW.FACEBOOK?????????

ALL PHOTOGRAPHS BY DESIGN A BETTER BUSINESS ARE UNDER COPYRIGHT OF DESIGN A BETTER BUSINESS

WE ORG WorkSh ANIZED T he op At BEER A T ND WIN HE GUMGUM GS IN GUMGUM TAIPEI is a g . reat to sh place are a meet meal a kindre n d d spir its.

THE DOUBLE LOOP DESIGN JOURNEY IDEATE

UNDERSTAND

PREPARE

SCALE POINT OF VIEW VALIDATE

PROTOTYPE

Every design journey has a be-

yourself, your team, your environ-

adding rigor and continuity to the

These are prototyped and validat-

ginning and a goal. In the case

ment, and the tools you’ll use is

design process. Your point of view

ed to test and measure their effec-

of this design journey, the begin-

essential for your successful jour-

is always informed by understand-

tiveness. This further informs your

ning starts with preparation, at the

ney. The double loop takes your

ing, and that will spark new ideas,

point of view and enables you to

left of the design loop. Preparing

point of view into account, while

enhancing your point of view.

execute your ideas successfully.

START WITH THE CUSTOMER!

1 2

MAKE IT VISUAL!

EMBRACE UNCERTAINTY

7

3 4 TELL STORIES!

1

ESSENTIAL SKILLS FOR A DESIGNER

2 3

KISS

4

KEEP IT SIMPLE SETUP EXPERIMENTS

DON’T FLY SOLO!

REBEL TOOLBOX PROCESS DESIGNER

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1

+

2 3 4

1 2

IT ALL STARTS WITH YOU. BE A REBEL.

3 4

1 2 3 4

1 2 3 4

1 2 3

2 DAYS, 10 TOOLS, 1 UNCERTAINTY JOURNEY 4

GREAT FOOD, EXCELLENT BEER, AND INSPIRING CONVERSATIONS.

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1 2 3 4

11 22 IDEATE

UNDERSTAND

3 4

PREPARE

SCALE POINT OF VIEW

VALIDATE

1 PROTOTYPE

EMBRACE UNCERTAINTY & YOUR POINT OF VIEW

2 3 4

1

SO, WHAT IS ‘DESIGN’ ANYWAY? AND WHY SHOULD I BECOME A DESIGNER?

2 3 4

1

YOU DON’T WANT TO DO THE SAME THING OVER AND OVER AND EXPECT A DIFFERENT RESULT, DO YOU? YOU WANT TO EXPLORE NEW OPTIONS!

2 3 4

1

22 3 4

1 2 3 4

1 2 2 3 4

it is time t o sh your vision are !

1 2 3 4

1 2 IDEATE

33

UNDERSTAND

4 PREPARE

SCALE POINT OF VIEW

VALIDATE

1 PROTOTYPE

UNDERSTAND CUSTOMER IDEATE AND DESIGN

2 3 4

1 2

3 3 4

1 2 3 4 UNDERSTAND CUSTOMERS

1 2 IDEATE

UNDERSTAND

3 4

PREPARE

SCALE POINT OF VIEW

VALIDATE

1 PROTOTYPE

EXPERIMENT & PROTOTYPE EXECUTE & VALIDATE

2

33 44

1 2 3 4

1 2 3 3 4

1 2 3 4

1 2

33 4 TEAM 變形機車

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1 2

33 4

“Team charter is CR UCIAL IN THE BEGInnING OF THE PROCESS BECAUSE WE C AN IDENTIFY TEAM’s capa bility and it helps us to choose what we wan t to do and what we can do.

1 2 3 4

1 2

TEAM 機車投影廣告

“We can ask specific question when we brought the prototype in front of the customer. And we get lots of surprising feedback during the safari.”

“WE HA VE to make l of dic isions ots in sho PERIOD OF TI rt ME.”

3

44

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k n i h t o t r t a t d s e e w n e o w h e w d w “ n o a h n h g o n i g i u r t o u a r d s h r t s e v n n o i o t c ! ! s e e t r h u a q t k s ’ s a t i . . . e i r w a f a s

“it’s important to have a catchy na me of our product...and it’s critical to visua lize user scenarios throug h Drawings or tangible obje cts so the interviewees can understand bet ter and have their own im agination.’

3 4

1 2 3

44 TEAM GREEN MOVEMENT

1 2 3 4

LET’S START! BE A REBEL!

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