28 / THINK TWICE
Think twice about inflight priorities Two of our Next-Gen Forum, Helen Jones and Emily Mills, reimagine aviation from a youth/eco perspective Travel certainly remains a priority for young people and in some cases it is more important than ever. University is not the only goal, travelling or taking time out to explore the world and its options have moved up the agenda as career paths have changed and become more fluid. Crew also make a big difference but with Younger people want more information the reduced contact brought by COVID-19 so they can make informed decisions on this added value has shifted when it comes who to fly with and why, and while there is to service and food onboard. Good new surely always going to be a place for cabin developments are coming through. Preclasses on longer flights, expectations have boarding stress has been alleviated by apps shifted. Flying is no longer the privilege of the for all the up-to-date information, and these exclusive few and the differences between could surely go even further to cover flight, low cost carriers and scheduled airlines in parking, transfers, economy are getting boarding, lounge slimmer. Many low-cost booking, pre-ordering a airlines are every bit as magazine and more. good, competition is Younger people want fierce and the difference more information so they Digitisation of cabins, for ordering drinks, needs to be obvious for can make informed snacks, and shopping young people to buy it. decisions on who to fly onboard also makes Sustainability is a key with and why so much sense; and point. Little actions build pre-ordering of meals, to make a big difference snacks and drinks, so it’s important to regardless of class, would clearly reduce shout about those and have pride in the wastage in a positive way. little things, however small and insignificant Loyalty systems really need to be refreshed they seem in the wider scheme of things. to reflect the lifestyle and current priorities We'd like to see carbon off-setting more of younger flyers, including younger clearly explained and available to make the business travellers. Many of the established environmental cost of flying obvious; and programmes and assoicated apps are a move to rotable serviceware, wherever lifeless and soulless and don't really grab the possible, would be a visually obvious way to attention necessary. eliminate single use plastics.
onboardhospitality.com
Think twice_v4.indd 28
1/18/22 04:20 PM
