Onboard Tech innovation November/December 2021

NOV/DEC 2021 ISSUE 11

Tech Innovation

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CABIN DIGITALISATION INTELLIGENT AUTOMATION U.S. SHOW PREVIEWS AWARD-WINNING TECH

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Bluebox Wireless Solutions Engage. Entertain. Earn.

Bluebox helps move your on-board services into your passengers’ hands – safely, digitally, wirelessly.

Phones, tablets and laptops are invaluable tools for engaging with passengers on board, especially now.

Bluebox offers cost-effective wireless solutions for maintaining key elements of your on-board services – informing passengers of safety measures, entertaining them with in-flight magazines and other media, and facilitating on-board retail – delivering these via passengers’ devices.

Virtual Seat Pocket delivers your safety information, magazines and menus digitally.

Virtual Trolley enables touch-free retail, allowing passengers to browse items, order, and pay directly from their own device, minimizing interactions with cabin crew.

With over a decade delivering awardwinning innovation to airlines around the world, Bluebox’s wireless platforms can help you offer on-board services safely.

Want to engage, entertain and earn revenue via your passengers’ devices?

Contact Bluebox.

Bluebox Wireless Solutions / info@blueboxaviation.com / www.blueboxaviation.com

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WELCOME / 03

EDITORIAL EDITOR Julie Baxter julie.baxter@onboardhospitality.com

Passenger utopia?

ASSISTANT EDITOR April Waterston april.waterston@onboardhospitality.com

T

he pandemic has forced us all to embrace the digital world fast. Where once digital was something of a dark art, now we all get it, and increasingly we expect the benefits of digital engagement wherever we go.

CONTRIBUTING EDITORS Jo Austin (For Taste of Travel enquiries: jo.austin@onboardhospitality.com), Bev Fearis & Jessica Pook CONTRIBUTORS Markus Gilges EDITORIAL DIRECTOR Steve Hartridge

PUBLISHER Sue Williams sue.williams@onboardhospitality.com ASSOCIATE PUBLISHER Craig McQuinn craig.mcquinn@onboardhospitality.com

DESIGN & PRODUCTION DESIGNER Caitlan Francis PRODUCTION & STUDIO MANAGER Clare Hunter PRODUCTION ADMINISTRATOR Steve Hunter

BMI PUBLISHING MANAGING DIRECTOR Matt Bonner CEO Martin Steady SUBSCRIPTIONS Kay Fisher subscriptions@bmipublishing.co.uk (PRINT) ISSN 2046-2042. ©BMI PUBLISHING LTD 2021. ONBOARD HOSPITALITY IS PUBLISHED BY BMI PUBLISHING LTD: 501 THE RESIDENCE, NO. 1 ALEXANDRA TERRACE, GUILDFORD, GU1 3DA, UK. T: 020 8649 7233 E: ENQUIRIES@BMIPUBLISHING.CO.UK BMIPUBLISHING.CO.UK WHILE EVERY EFFORTIS MADE TO ENSURE ACCURACY, BMI PUBLISHING LTD CANNOT BE HELD RESPONSIBLE FOR ANY ERRORS OR OMISSIONS. COVER IMAGE: ISTOCKPHOTO.COM/ MATHISWORKS Regularly read in over 70 countries worldwide and mailed to our 20,000+ international database. Read this magazine in digital form, share it virtually or subscribe.

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RECOGNISING EXCELLENCE, RESILIENCE AND INNOVATION IN AIR, RAIL, CRUISE AND FERRIES

Julie Baxter EDITOR Onboard Hospitality

As travel restarts, transport providers are racing to deliver on these expectations. COVID-19 has taught us how to take control of our lives through QR codes, apps, online shopping and digital chat, and now we want to take control of our travel experience too. The opportunities are there and offer huge potential to improve the customer experience, build new revenue streams and enhance operational efficiency.

As this issue and our 2021 awards contenders show, technology can give passengers the power to have exactly what they want, when they want it – surely the personalised passenger utopia we’ve all dreamt of. But making it happen requires brave decisions, joined up thinking and investment at a time when every penny counts.

It’s tough but it’s essential.

Those that commit and deliver first will undoubtedly be the star performers of the future.

Blaze a trail in technology and the passenger will reward you with their click, swipe and longterm engagement.

IN THIS ISSUE...

04 NEWS AND TRENDS: Your industry update / 08 IN CONVERSATION... with Will Human, Quartus Gain / 1O THINK TWICE: Carpets / 12 TIME TO ENGAGE: Digital cabin / 17 OPINION: Aditya Chaterjee, SES / 18 HOW TO... engage with audio / 19 FOCUS ON: Collins eCB / 21 FOCUS ON... Seat innovation / 22 SHOW PREVIEW: APEX/IFSA Expo / 24 SHOW PREVIEW: FTE Global / 26 AWARDS: 2021 Technology winners and entries

onboardhospitality.com/awards

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4 / INDUSTRY UPDATE

Onboard Tech Innovation

Your industry update

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echnology touches all elements of the passenger journey.

Here we showcase some of the latest innovations. Check out our online coverage and weekly e-news updates for more. Send your news to april.waterston@onboardhospitality.com

SES-17 REACHES ORBIT

PANASONIC STREAMS AFC

Panasonic Avionics is enhancing its inflight Live Television offering with the addition of the Asian Football Confederation (AFC).

AFC’s competitions are being added to IMG’s Sport 24, the world’s first and only live inflight sports platform, which is offered exclusively inflight

by Panasonic Avionics. These include all the major football championships in the Asia-Pacific region, including qualifying matches for the FIFA World Cup Qatar 2022. panasonic.aero

Together with SES, Thales has launched the new SES-17 satellite which aims to address the demand for high-speed connectivity across South America, North America, the Atlantic Ocean and the Caribbean.

SES-17 is a very high through-put communications satellite. It is designed to give the company’s customers high-powered, flexible and continuous connectivity services. The satellite was launched on 22 October 2021

by Arianespace taking off from the Guiana SpaceCentre in Kourou, French Guiana. thalesgroup.com

AVA CHOOSES MOMENT

Ava Airways' passengers will soon find wireless inflight entertainment (W-IFE) onboard from Moment.

The European specialist in digital inflight services will be providing its 360° wireless IFE solution Flymingo Box on Ava Airways fleet of Airbus a320s from 2022. moment.tech

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UIA OPTS FOR EVERHUB

Inflight Dublin has been selected by Ukraine International Airlines (UIA) to provide its end-to-end wireless inflight entertainment (IFE) solution, Everhub. airBaltic is adding a pre-order function The multi-year deal sees Inflight Dublin initially and loyalty programme modules to its equipping 15 of UIA’s aircraft with its digital onboard service platform, DO-160G certified Everhub portable airBaltic SKY Service. The wireless server. The Everhub INMARSAT platform was custom built software platform will be ACQUISITION

by LSG Sky Chefs for the accessible to UIA’s passengers Connectivity rivals Viasat and airline. The service enables through Inflight Dublin’s Inmarsat are set to join forces passengers to use their passenger web application. following an acquisition deal. Viasat mobile devices to order The accompanying content will acquire Inmarsat in a transaction food, access the airBaltic package consists of movies valued at $7.3 billion. Combined the Sky Shop, check the TV shows and Inflight Dublin’s companies hope to enhance scale airline's destinations, ticket revenue-generating games and scope to affordably, securely prices and more. platform, Gladi8tor Gaming. and reliably connect the airbaltic.com inflightdublin.com world.

AIRBALTIC ENHANCES APP

PORTER AIRLINES SELECTS VIASAT

OMNEO AND AIRFREE PARTNER

Porter Airlines has chosen Viasat to provide inflight connectivity on its new Embraer E195-E2 aircraft. The aircraft, expected to enter service in the second half of 2022, will be linefitted with Viasat's inflight internet system. Porter is preparing to grow beyond its current eastern Canada- and U.S.-focused network to include routes to the west coast, southern U.S., Mexico and the Caribbean. viasat.com

Omnevo has partnered with inflight digitalisation specialist airfree. By reaching the customer in the comfort of their seat, Omnevo and airfree hope to expand the inflight retail experience and open up powerful new revenue opportunities for airlines. The first rollout of the new joint platform was launched on Singapore Airlines (SIA) in collaboration with KrisShop, SIA’s flagship retailer. omnevo.net

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6 / INDUSTRY UPDATE

BINTER SELECTS QUIVERTREE

Binter has selected QuiverTree Media as its content service provider (CSP) for its inflight entertainment experience.

QuiverTree Media is responsible for providing the entire entertainment package featuring exclusive collaborations with more than 200 studios, production companies and distributors, OTT platforms and applications. The catalogue includes the latest releases, blockbusters and awardwinning films from top studios such as Warner Bros. including Tenet, Joker, Godzilla Vs Kong, Judas & Black Messiah, in addition to renowned series and familiar episodes from favorites such as Friends, and El Club de la Comedia from other providers like ATRESMEDIA. quivertree-media.com

PAYPAL ON UNITED

United has teamed up with PayPal to offer new touch-free inflight purchases, even in areas without wifi. United customers on select flights can show a flight attendant the PayPal QR code in the PayPal app and use it to buy snacks, drinks and other inflight purchases while onboard. PayPal QR Codes will be available on all flights across the entire network where contactless payment is available before the end of the year. united.com

AERQ LAUNCHES AERENA

AERQ has launched a new open IT platform AERENA. The platform will open new revenue opportunities for airlines and their selected partners by allowing for greater passenger engagement.

Airlines will be able to log in and design their choice of applications, media content, and graphical user interface (GUI). The cloud-based and open software allows instant onboarding of third parties, while passengers will benefit from the personalisation of the platform, with targeted content, products and services. aerq.com

LUFTHANSA SYSTEMS PROVIDES NAVIGATION DATA TO UNIVERSAL AVIONICS

Lufthansa Systems has announced a partnership with Universal Avionics.

The Arizona-based manufacturer of avionics systems now uses Lido FMS navigation data as the primary source for its navigational databases.

Universal Avionics and its customers profit from the Lido FMS, which it claims meets the highest standards in currency, precision, and data integrity. Lufthansa Systems provides Universal Avionics with more than 25,000 aerodromes out of the navigational library, which encompasses over 35,000 aerodromes worldwide. lhsystems.com

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SPAFAX STUDIO LAUNCH Spafax has launched Spafax Studio as the creative wing of the company’s content technology service. It will work with airlines and travel companies to create branded content from scratch.

Jessica Sammut, director of corporate communications at Spafax, said: “We work across branding, branded content, PR, digital, social, experiential and partnership campaigns. We believe that delivering digital experiences is the future of entertainment.” spafax.com

INTELSAT CONNECTS AIR FRANCE'S A220 FLEET

Intelsat has been selected by Air France to install its 2Ku high-speed, satellite-based inflight connectivity solution on 60 new Air France A220-300 aircraft. With deliveries commencing in 2021, the aircraft will fly to short and medium-haul destinations on the Air France network.

“We are honoured to partner with Air France and delight their REX IFE passengers with a superior inflight connectivity experience LAUNCHES on Airbus’ state-of-the-art In partnership with Stellar A220 aircraft,” said John Wade, Entertainment, Regional Express (Rex) has launched inflight wifi and president, commercial aviation inflight entertainment for the first at Intelsat. This expands time across its domestic Boeing the total Intelsat fleet at Air 737 network.

France to 143 aircraft, including stellargroup.com widebody B777s and A330. intelsat.com

THE BEST AUDIO EXPERIENCE FOR YOUR PASSENGERS Branded and fully licensed curated radio, music video and premium subscription services inprodicon.com/onboard

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8 / IN CONVERSATION

Will Human Founder and Director - Quartus Gain

Intelligent Automation can transform airline and caterer back office efficiencies. Digital transformation and service automation specialist Will Human tells Julie Baxter how...

Q. Why is technology so key to

business efficiency post-pandemic A : The pandemic is having an enormous impact on the aviation industry. Revenues for 2020 totalled $328 bn – 40% of the previous year’s, with 2019 traffic not expected to return until 2024. There have been significant job losses and some of the deepest cuts were within the back-office functions.

Now just one remaining worker is managing responsibilities once handled by many employees. By utilising Intelligent Automation (IA), businesses can help these staff and create a solid foundation for scaling up as restrictions are lifted and confidence returns.

Q. What is Intelligent Automation

and how wide-spread is its use?

IA is business-process improvements enabled by a suite of digital technologies. It supports the worker by automating repetitive, replicable, and routine tasks and can also radically improve customer journeys by simplifying interactions and speeding up processes. A survey by Bain & Company found more than 80% of companies are accelerating automation efforts now.

Q. How does AI help in practice?

The digital enabler consists of four core technologies. First is robotic process automation (RPA): a process automation tool that automates routine tasks

such as data extraction and capturing through existing user interfaces. It can perform rules-based tasks such as accessing emails, performing calculations and reconciliations, capturing data and checking files.

Then there is machine learning (ML) – software algorithms identifying patterns in structured and unstructured data which are used to develop a knowledge base and formulate predictions based on that data which is then fed back into the process.

Third is natural-language processing

Intelligent Automation is revolutionising the way work gets done and delivering compelling benefits and generation (NLP & NLG): the use of artificial intelligence to produce and process written or spoken narrative in natural language from a dataset by following rules to translate observations.

Finally, cognitive AI technologies combine machine learning and naturallanguage processing & generation to build virtual agents/chatbots which can converse with users to perform tasks, send information, and push

alerts. Cognitive agents can be used to support employees and customers over the phone or via chat, for example in customer service centres.

The convergence of these technologies produces automation capabilities that dramatically elevate business value and enable end-end process automation, releasing employees from mundane repetitive tasks and enabling them to focus on problem solving, creativity and tasks that require empathy.

Q. What value can this deliver?

According to McKinsey, several companies have managed to automate 50-70% of tasks with the help of IA, in turn reducing the through-put time by 50-60%, yielding an ROI in triple digit percentages. IA is revolutionising the way work gets done in many organisations by delivering seven key compelling benefits...

Accuracy: As digital workers can only perform their duties based on a set of pre-defined rules, this ensures consistent process compliance and 100% accuracy. In turn this reduces the risk of transactional errors, missed steps or mistakes in applying rules and hence delivers cost savings in query resolutions whilst improving data quality.

Speed: It speeds the process, as IA dramatically reduces process cycle time with handling times typically falling by half or more. This can result in

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IN CONVERSATION

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significantly lower costs and improved customer satisfaction.

Availability: There are availability benefits too as digital workers are available 24/7/365, providing predictability and reliability of service even during spikes in demand.

Efficiency: There is greater efficiency, so transaction processing costs are reduced by up to 80%.

Agility: The business becomes more agile as it gains the flexibility to manage peaks and troughs by scaling resources up or down on demand and at a fraction of the cost when compared with traditional models.

Scalability: There are also new opportunities in scalability as IA effectively de-couples resource costs from process volume. This greatly simplifies operational scaling, enabling organisations to focus resources on other areas of expansion, organisational change and capacity.

Value creation: IA makes it possible to divert resources from mundane, rulesbased tasks to those requiring greater judgement or analysis. By doing so, staff can devote more time to problem solving, creativity and value creation.

Q. Where should businesses focus?

Start by focussing on data-intensive areas such as Finance, Human Resources, Supply Chains and Customer Service Centres. This is where you find many, manual, time-consuming and, often, error prone tasks, performed at high volume which are easier to automate and yield higher returns.

Like most traditional businesses, airlines, caterers and ground handlers can realise significant benefits from IA within months. Investments made in times of uncertainty help build resilience, support staff and put the business on a stronger footing to build from. •

Profile:

Over the last 20 years, Will gained extensive experience, implementing information systems, standardising, optimising and automating processes in large complex organisations. He now supports businesses with their process automation strategy and implementation.

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10 / THINK TWICE

Think twice: Aircraft carpets Aircraft cabin aisle carpets are generally changed every few months and dumped into landfill. Dolf Boeschoten, CCO at specialist cleaning company, SHOU, tells Julie Baxter how focusing on this waste could bring quick wins for the planet Step onboard an aircraft and few passengers will take much notice or give a second thought to the aisle carpet below their feet. But if they care about the planet and sustainability issues, this might yet become the attention of their focus...

Time to rethink

As airline focus turns to sustainability, it seems it may be time to rethink current processes. That is Footfall facts now apparently Aircraft aisle carpets possible by switching are being ripped out every few months, not Globally, more than one to a programme of carpet cleaning because they are worn million square meters of instead. While wet out but mainly because carpets are being cleaning has always they are grubby from dumped in landfill been problematic all that passenger every year. onboard because of footfall, and there is no efficient or approved That's 10,000,000kg of the drying times, now carpet cleaning system CO2 emission generated airlines can switch to available to use and wasted by aircraft an innovative semidry carpet cleaning onboard instead. flooring alone solution which can Globally that’s more be used either by the than one million airlines themselves or square meters of their contract cleaning companies. carpets being dumped in landfill, year in Boeschoten says: "Our experience shows year out, according to SHOU carpet that by switching to cleaning carpets specialist Dolf Boeschoten. rather than replacing, airlines can reduce On average, he explains, the their carbon footprint through less production of 1sqm of carpet waste, while at the same time lowering creates 10kg of CO2 emission, their costs and improving the passenger so that’s at least 10,000,000kg experience. A true win-win for all of CO2 emission generated stakeholders." annually by aircraft aisle carpets Safe to use and approved according alone! To compensate for this to Airbus and Boeing requirements, it’s would require 500,000 trees to be worth thinking twice about. freshly planted.

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Think about CHANGE Recognise the waste An estimated minimum of 1,000,000 sqm carpet is laid in aircraft each year. Cleaning is currently perceived to be ineffective or too labour intensive and therefore more expensive than replacing it regularly.

Consider a change Monthly semi-dry deep cleaning can maintain a clean smart look of the cabin and increase the carpets' life.

Crystals spread over the carpet encapsulate the dirt. They leave no sticky residue (in contrast to shampoo) and are then vacuumed up. This process can result in four times less aisle carpet being required each year. Airlines pay only for the cleaning products used. Training of the cleaning crew, usage of machines and equipment plus audits are included.

Check emissions Every time the carpet is replaced on an aircraft, more CO2 emissions are incurred. Experts estimate that at least 10,000,000kg of CO2 emissions are annually generated by aircraft carpets.

Cut your impact A switch to cleaning can allow airlines to save on average 10kg of CO2 emission per installed sqm of carpet.

Water waste Traditional carpet cleaning, when used, is based on hot water extraction and uses significant amounts of water. It is time consuming as it has to dry for up to 24 hours. It can also carry the risk of corrosion caused if too much water is used.

Saving water Semi-dry cleaning is much faster and uses almost no water. This saves water and drying times and can be used immediately. The system uses 10 times less water than regular cleaning systems and as less carpet has to be produced for airlines, water is saved in the manufacturing and supply chain too.

Cost analysis The average price of carpet is one third of the total cost of ownership. The rest comes from the cost of shipping, the labour of replacement and installation, on the ground time, cutting, tape, overlocking, certification, warehousing, admin and removal of waste. A decision to clean rather than replace can bring significant cost savings to an airline.

Freshen up Cleaner carpets mean cleaner cabins and healthier air quality with less fine dust in the air, which also ensures cleaner air-conditioning filters. A switch can improve the passenger experience and help them feel they are in a more hygienic cabin environment.

Lighten up Cleaner carpets are up to 200 grams lighter per sqm than dirty – another sustainability plus point.

Extend life SHOU aims to extend the life of onboard carpets. The SHOU symbol comes from the Taoist symbol for long life. •

The Get Onboard Now! PLANET Action Group aims to shine a light on practical ways onboard hospitality buyers can make a change and make a sustainable difference. If you have simple swaps you think can help, get in touch and share your story: julie.baxter@ onboardhospitality.com

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Time to engage Markus Gilges explores how the onboard digital ecosystem can engage your passengers – from a captive audience to captivated brand ambassadors

P

ost COVID-19, airlines have the unique opportunity to turn what was an urgent need for contactless and socially-distanced passenger engagement into a positive – by creating many more, engaging digital touch-points for their returning passengers.

Pre-pandemic, the need for personalisation of the airline product was already apparent and the ultimate tool to achieve that is the passenger’s Personal Electronic Device (PED), the device that already plays an important part in the passengers' daily life on the ground.

Connecting through these, via digitalisation, airlines can redefine their products, services and how they connect with passengers. Air Asia is a prime example of how this can work. Its Airasia. com app has evolved into a lifestyle icon and now, as a digital lifestyle platform, it is expected to help drive the carrier's growth.

cabin digitalisation The companies now operating in the digital cabin space have varied backgrounds. Some big and well-established operators like Collins Aerospace or SITA have experience in streamlining and integrating data and connectivity processes for the cockpit and on the ground, for example with Electronic Flight Bags. While others, for example

Inflight Dublin, Bluebox and AirFi, come from the IFE content side and see the use of passenger PEDs for Wireless-IFE (W-IFE) as a natural, complementary

way to also offer cabin services. This market was already growing substantially before the pandemic.

Other vendors started in the 'old' passenger retail world (for example Guestlogix) or the airline IT side (like Lufthansa Systems) but are now expanding their solution footprint to cover the wider digital cabin.

Similarly, key players started in the airline catering world and now see cabin digitalisation as part of their service footprint (such as LSG Group). Then there are vendors for niche solutions that specialise in advertising (Motus, AERQ) and these now offer complementary modules for other solutions too.

It is also interesting to onboardhospitality.com

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the Digital The digital Cabin cabin / 13

see companies from the rail or bus markets expanding their footprint into aviation, such as Passengera or Whoosh.

Finally, there are also new starters driving cabin digitalisation. AERQ, for example, combines experience in consumer electronics and aviation MRO. Its goal is to become a digital (cabin) platform, connecting airlines, passengers and third parties, based on a cloud-based open software architecture.

Overall, cabin digitalisation is a highly dynamic and innovative environment, one where very interesting developments are coming through.

The power of digitalisation As happened in the flight deck, in ground operations and in the MRO domain, digitalisation in the cabin will generate a lot of value for all parties, benefitting many airline processes.

Initially, the digitalisation of paper documents and the underlying processes will lead to weight savings and automated, therefore error-free and immediate, information exchanges. These digitised documents can be anything from the onboard magazine and shopping catalogue to the passenger manifest. Digitised processes are also the foundation for various analytics solutions used to provide insights into the operation as well as passenger behaviour, ultimately providing input for predictive solutions that can help, for example, supply chains with demand management.

Boosting the shopping experience The unbundling of the airline fares often leads passengers to distressed purchasing onboard, when they realise they need, for example, essential items such as water and food. Limited shop opening hours at some airports can accerbate this further. But a digitally-enabled passenger can pre-order and guarantee the items of their choice, even several days before their departure. Passengers on Qatar Airways, for example, can pre-order up to 15 days in advance.

Similarly, inflight shopping for non-food items was already changing dramatically. The days of overpacked trolleys with only partly relevant merchandise that is hauled back and forth onboardhospitality.com

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can avoid those unpleasant and disappointing through the aisles were already almost over. 'out-of-stock' conversations.

Whilst those items are still important in the When it comes to payments, the effectiveness onboard retail space, in the digital cabin they of the system depends to a large extent on can be accompanied by an increasing number the level of connectivity on the aircraft. If of other products and services. On the Airasia. there is a continuous external connectivity, com app, for example, passengers find more each transaction can get a real-time payment than 15 types of products and services ranging authorisation and, where required, the fulfilment from classical travel products via e-commerce to part triggered. If there is no external connectivity fintech solutions. and only onboard intranet, these transactions Browsing and ordering onboard can be can only be authorised after landing. In either transformed by cabin digitalisation. Leafing case, for all digital cabin systems it is important through an onboard magazine is replaced by that the payment infrastructure is compliant with browsing digital articles and catalogues through the PCI’s (Payment Card Industry) Data Security the comfort of one’s own PED. Standard for efficiency and reliability.

This can be further enhanced through Technologies like 'digital Augmented Reality wallets' allow for very easy and technology, such as that secure transactions. The digital recently launched by wallet stores credit card details Retail inMotion. After Overall, cabin browsing, passengers digitalisation is a highly and then just confirms the card can order instantly from dynamic and innovative on file for each transaction. This reduces the need to touch for their PED too whenever environment example a classical crew Point they want, not having of Sale device or handle cash. to wait for the trolley or having to touch the same overhead call button as Also, other payment forms such as Apple Pay or Google Pay can easily be initiated once external many passengers before them and just wait. connectivity is available.

The added back-office benefit of the digital ordering process is the immediate adjustment of the real-time inventory information, sometimes Engaging, interacting and interfacing finding its way directly into the front-end solution We are used to having fairly personalised digital by eliminating items from the catalogue or menu experiences on the ground and therefore expect that are no longer available (Collins Aerospace, it also in the air. However, also absolutely central eCB). In this way, service is improved and crews to personalising the passenger experience are

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the cabin crew. Whilst passenger safety is still their primary function, other functions are getting increasingly important. As the cabin crew might be the only human interaction a passenger has with the airline throughout their journey, the crew becomes the face of the brand, and their tasks are elevated to anything from onboard concierges to destination consultant.

Cabin crews in the digital cabin are equipped with a tablet or smartphone to handle all the data and interaction, and some airlines issue their crews with wearables such as smart glasses or smart watches to support service delivery.

Ideally these systems provide a full suite of functionalities to support crew throughout the journey. Retail inMotion’s Kubis crew-centric solution is one example.

Integration is key In establishing a digital cabin, the basic principle should always be to reuse as much existing technology or systems as possible. However, in the interest of achieving the most seamless integration of software, hardware and processes this may not always be possible. Because systems around the digital cabin usually touch multiple airline departments the comprehensive management of this integration is crucial. It is important for the airline to involve and get buyin from all the relevant groups. Cabin crew, for example, are really the ones that can make or break the use of the new system through their interaction, so their involvement in introduction and acceptance is most critical, independent of how much the IT or engineering departments

would like to 'own' the solution.

Vendors vary in the way they address the need for a well planned and executed integration.

Most strive to provide tools that make the integration a simple plug-in, and often provide tools like SDKs (Software Development Kits) or API’s (Application Protocol Interface) to airlines to allow them to perform as much of the integration as possible themselves without needing support from the vendors. Integration for systems that operate as a cloud-based digital cabin platform has to be even easier. These can involve various software-based third party solutions with, for example, gaming, IFE content, destination mobility services and so on. In this case the onboarding of more value-adding solutions needs to be instantly possible.

The key to achieving best value from a digital cabin system is the level of connectivity onboard the aircraft. We differentiate the intranet, i.e. the wireless data transmission system inside the cabin, and the internet, the external connectivity to the world-wide web. In the past the industry focused heavily on providing access to the internet and the predominant question was always how much data capacity to/from the aircraft can be provided. However, in recent years airlines and system houses have realised that a lot of value can be generated for the passenger and the airline operation by digitising the data processes inside the cabin and transmitting the related data wirelessly inside the cabin, even without having the often very expensive access to external connectivity.

Another central question is how passenger

Above from left: Digital engagement with Qatar Airways and Scoot

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16 / the digital cabin

devices are integrated into the digital landscape. The options range from the somewhat cumbersome need for the passenger to download an app before the flight, to scanning QR codes on the aircraft (as is the case with AirFi’s and Whoosh’s solutions) to logging onto the onboard wifi system and subsequently accessing the airline's service portal.

Where airlines want to enable the passenger to operate multiple screens to replicate a home viewing experience, an embedded screen is probably a must-have. In that case technologies for pairing the PED with the in-seat screen are very useful to enable the control of the in-seat screen. This control could then also be extended to the use of the attendant call button to minimise touch-points.

digitalisation results in wins for all Best of all with a digital cabin, the passenger experience is better on many levels. Getting recognised by name, preferences, affiliation to frequent flyer programmes and so on generates a welcoming and personalised atmosphere, and opens the way for a deeper engagement. Using their own PEDs makes passengers feel more in control as well as more productive. Especially in Economy cabins, digitalisation is a low-cost,

high-impact tool to engage passengers without the need for major financial investment in new physical infrastructure.

The very successful introduction of Premium Economy class in recent years shows the underlying potential for service upgrades to the Economy. Airlines gain many more touchpoints with the customer, resulting, if properly managed, in a highly useful well of information about the passenger’s buying patterns and preferences, and offering the foundation for long-term paseenger engagement. This will inevitably result in higher NPS (Net Promotor Score) values.

The transparency and immediacy of digital solutions allow airlines to pursue revenues that would have been very difficult to achieve beforehand. One example are upgrades offered shortly before, or even during, a flight. These can be for services within the original booking class like the Lufthansa Sleeper Row or for upgrades to other classes or services.

For advertising, digitalisation brings new more compelling opportunities too with a far more targeted and pinpointed audience, which is hence more effective. Inflight advertising can be elevated from passive consumption by the passenger to active targeting by the advertiser.

And with the increasing granularity of the target information comes the ability to command higher revenues for advertising (Motus, Inadvia).

Overall, digital cabin solutions are set to revitalise onboard shopping as an experience for the passenger as well as making life easier for the crew. The technology can create agile, user-friendly platforms for passengers and allow airlines to create and fine-tune their inflight product and promotions with ease. As growing amounts of data become available, these systems can even adjust and adapt in an automated fashion – in real time, to the maximum benefit of the carriers which take the step to deploy them. •

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OPINION / 17

A new era for inflight

connectivity Aditya Chaterjee, senior technical executive at SES, explains how inflight connectivity is entering a new era

As airlines and air travellers take flight again in numbers not seen since the pandemic started, innovations in inflight connectivity (IFC) are gearing up along with the demand for passenger seats.

The vast majority of global travellers now pick an airline based on the connectivity services offered in flight. Airline passengers expect to have access to the same applications they use at home or work at 30,000 feet, whether for social media and streaming or work-related video conferencing and cloud-based productivity tools. New satellites and satellite constellations are on the verge of delivering on those high expectations and open the door to a new age of truly connected aircraft.

satellite and ground control capabilities on the fly to meet specific airline and passenger needs. SES will help drive much of the inflight connectivity transformation with satellite constellations in multiple GEO and MEO orbits supported by new Geostationary (GEO) ground infrastructure satellites are generally technologies. ideal for delivering A connected aircraft New and established live television and wifi boom could be looming GEO satellites together to the cabin, while just over the horizon with SES’s next-gen Medium Earth Orbit O3b mPOWER system (MEO) satellites are of satellites in MEO will inherently bring a new layered level of scalability and strong at providing varying flexibility across the entire airline operation. degrees of high-speed broadband for a wide range of tailored Runway of growth operational and With about 100 commercial airlines offering IFC services aboard 9,000 connected aircraft passenger applications. worldwide and 26,000 commercial airplanes Thales InFlyt Experience yet to offer inflight connectivity, there’s a long will use SES’s GEO SES-17 runway of growth and innovation ahead. satellite, for example, to power And as Euroconsult and others predict its next-generation FlytLIVE demand for air travel will return to preaviation connectivity solutions for pandemic levels next year along with rising both crew and passengers. Thales expectations for IFC, a connected aircraft will begin leveraging the first-ever boom could be looming just over the horizon. adaptive software solution aboard SESthalesgroup.com; ses.com • 17 this summer to autonomously tailor

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18 / HOW TO...

How to...

...engage with audio The music market is showing strong growth and airlines can tap into this trend to secure new revenue and greater customer satisfaction, says April Waterston identify the potential

In 2020, the global recorded music market grew by 7.4%, with subscription streaming revenues growing by 18.5%, now worth $13.4 billion annually (IFPI). The same revenues are expected to reach $25 billion by 2027.

White label content service and technology provider InProdicon Air aims to help airlines make the most of this enthusiasm for music by transforming provision from a cost into a new, reliable source of revenue, whilst also adding value and enjoyment to passengers.

Furthermore, there is the option to allow passengers to access the audio service either side of the flight, which in turn extends the consumption window, making the airline a more integral part of the entire travel experience.

Curate content

As a white label service provider, InProdicon Air can create and brand digital content services in accordance with its partners’ requirements. One of its key products is Curated Radio – a radio service offering hundreds of professionally-created radio stations. Music can be selected by genre, theme, occasion or mood, featuring millions songs.

Boost revenue

The service can be monetised through advertising, a small user fee or through the use of loyalty reward points (in partnership with an airline or credit card company, for example). In addition, all services can be branded to suit an airline's exsiting IFE. This allows the airline to build and strengthen its own brand, not that of another company.

Keep it fresh

Fact file In 2020, the global recorded music market grew by 7.4%.

In the same year, subscription streaming revenues grew by 18.5% and now amount to $13.4 billion annually.

Revenues from subscription music streaming are expected to reach $25 billion by 2027.

InProdicon Air can provide millions of songs and albums from various labels.

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Ensure content is continually updated, either by a supplier or by the using aligned CMS and media players. “People have been forced to take a break from all kinds of consumption, not least flying," says Inge Severin, InProdicon Air founder & partner. "By bringing top class curated radio onboard, airlines can welcome their passengers back with a new, improved experience and they can do so at really low cost. If they take the next step, airlines can even turn a profit with the premium subscription.” inprodicon.com/onboard •

FOCUS ON / 19

Bagging bigger sales

I

When it comes to boosting inflight sales, Collins Aerospace's new electronic Cabin Bag could be the answer, says April Waterston

nflight shopping has to be easy. It has to be easy for the passengers, easy for the crew and easy for the vendors and their inventory loading.

The new Collins Electronic Cabin Bag (eCB) aims to ensure just that by creating a connected eco-sphere of information that flows between the key players for maximum efficiency.

The system has been designed so airlines can offer passengers the convenience and efficiency of online shopping from their own personal devices. Through their smartphones, the passengers can access products such as duty-free items, food and beverage menus, and travel services such as seat upgrades. They only see in-stock items and they pay directly through their airline loyalty account or through their own credit card.

Passenger empowerment Giving passengers the power to selforder from their personal devices makes the process feel more familiar and straight-forward to them but also reduces non-essential contact between passengers and crew. This also helps improve cabin hygiene at a time of heightened anxiety around personal interactions, and encourages

passengers are not left disappointed passengers to engage and order on by ordering out of stock items and their own terms. crew are spared those awkward The connections within the system conversations about lack of availability. improve service as the cabin crew can Information flow between crew and access, prepare and deliver items as vendors ensures efficient inventory and when requested, and streamline replenishment. this work to fit around The eCB’s data their other duties in and analytics help a more efficient way than with traditional Collins eCB aims to airlines improve operational retail routines. offer a more performance and enjoyable, safer and reduce turn-around Revenue boosting efficient journey disruptions, as The system is also set loading needs to increase ancillary become more precise and effective. revenue as having access to real-time The system is hardware agnostic inventory helps ensure passengers so it can work with any third-party get what they want, when they want system or provider. It puts the focus it, and supports improved customer on flexibility with features that satisfaction with the shopping ensure it can evolve alongside the experience. The eCB catalogue is demands of airlines and passengers. automatically updated to reflect collinseaerospace.com • true inventory levels onboard so

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APEX EXPO LONG BEACH | STAND 421 | 30 NOV - 2 DEC 2021

The only true end-to-end Wireless IFE solution in the airline market!

DO-160G certified portable server. Quick install. Zero certification. Stream the latest Hollywood blockbusters to over 100 passengers per server and generate revenue through advertising and digital sales.

Contact barry.flynn@inflightdublin.com to book a meeting at APEX Expo!

Content

Wireless

Ancillary

Design

inflightdublin.com | mail@inflightdublin.com

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FOCUS ON / 21

Buckle up A seat can make or break a long journey. April Waterston explores how new seat options promise to boost both business and comfort

W

hilst retrofitting aircraft may not be the top prority for airlines at the moment, there is value to be found in new seating products.

More than ever passengers want to feel safe, secure and comfortable as they return to the skies, and seating plays a key role.

Extra value in Economy Lseat is among those looking to innovate and has created an Economy seat that converts to a 'sleep mode' whilst maintaining seat row pitch and cabin passenger density. The lower seat cushion moves forward and slides down, allowing the passenger to extend their legs below the seat in front. Instead of utilising power or crew assistance, it's the passenger's body weight that helps slide the seat from sitting to sleep mode with assistance of a set of springs.

The Lseat team believes Economy passengers would be happy to upgrade to this for $50+. By this estimate and at two rotations a day, 330 days a year, an airline would expect a yearly revenue increase of €33,000 per seat – paying back the initial investment in less than three months. It's easy to retrofit, with rapid installation on existing and new seats.

Sitting sustainably

leather seat cover and headrest were used to reinforce the brand.

As sustainability touches everything, Also new to the Geven collection is seating eco stats are under scrutiny Materia, a premium seat developed too. Geven's Piuma Alta Quota (AQ) with PriestmanGoode (pictured above).

Economy and Comoda AQ Premium Economy seats are under the spotlight aiming to minimise fuel consumption Futuristic fits with light-weight features, and a Futuristic seating concepts often catch focus on durable and the headlines and reliable parts that Zephyr Aerospace optimise longevity and is among those that cut maintenance costs. believe the future With fully-integrated Sustainability now is now. Its doubleIFE by SPI and 10.1” touches everything decker seating screen, the Piuma allows Economy and seating eco stats AQ is named for its passengers to lie are under scrutiny flat. In 2020 Zephyr light-weight design (Piuma means partnered with GDC feather in Italian) Technics to bring its and also features a headrest, in-arm product to market and will showcase it table, and power supply. It has from booth 714 at APEX Expo in Long recently been fitted on Uganda Beach, California, later this month.

Airlines where an orange and bronze lseat.com; geven.com; gdctechnics.com •

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22 / SHOW preview: IFSA-APEX Expo

APEX EXHIBITOR HIGHLIGHTS AERQ, a joint venture between LG Electronics and Lufthansa Technik, will highlight its AERENA platform

AIRFI.AERO can provide a range of IFE solutions

IFEC provider Anuvu will be taking to the show floor for the first time since its rebrand from Global Eagle Astronics provides power, connectivity, lighting, interiors solutions and more

Inflight Dublin will showcase its Everhub wireless-IFE Inmarsat can share insight into its GX Aviation services, ahead of its recentlyannounced merger with Viasat Moment is on a mission to make the passenger experience simpler, more pleasant and more connected Stellar Entertainment is a content service provider that can help airlines with content licencing and production, including boarding music and announcements Zephyr Seat offer a new solution to boost Economy comfort See our latest issue of Onboard Hospitality Magazine for our IFSA exhibitor preview

California calls As the industry comes together in Long Beach, we preview the first APEX-IFSA Expo since October 2019

T

he Airline Passenger Experience Association (APEX) Expo will return to California later this month for the first in-person show our industry has seen since COVID-19 took hold, co-located with the International Flight Services Association (IFSA) Expo.

“It feels incredible to be hosting the show again,” said APEX/IFSA CEO, Dr Joe Leader. “As we just had the doors of the United States reopen for the first time in over 600 days to over 30 countries, the timing of IFSA-APEX Expo will be incredible."

For three days (November 30 – December 2 2021), the Long Beach

Convention Centre will open its doors to suppliers and buyers alike for networking, insightful conference sessions and a chance to preview the new products evolved during the past 20 months.

The event is slated to be wellattended. “We're seeing incredible resilience in the number of airlines attending in particular and we're very appreciative to bring our world back together again," Leader added.

Sustainability, safety, service Following feedback from previous attendees, the show has been condensed into three days. The first

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SHOW preview: IFSA-APEX Expo / 23 day will focus on a lively conference schedule, with the following two days opening up to the exhibition.

The conference agenda aims to bring the industry together to look beyond COVID-19, with sustainability, safety and service at the forefront of discussions.

Sessions are scheduled to discuss pertinent topics such as Health & Safety: Preparing for the winter of COVID and beyond. Moderated

by SimpliFlying founder and CEO Shashank Nigam, this session will explore how the aviation industry is recovering from the pandemic and is preparing for the coming winter and beyond. Panellists include Clinical Medicine Monica Gandhi MD, MPH; neuroscientist Dr Stathis Kefallonitis, and WestJet chief medical officer Dr Tammy McKnight.

The Creating Genuine Airline Environmental Sustainability session

will see Airbus head of cabin market insights Stefan List, Plug and Play MD Amir Amidi, Silverdraft CEO Amy Gilea and JSX CEO and LATAM Director Alex Wilcox come together to discuss how airlines are reducing weight, embracing

sustainable aviation fuel, cutting singleuse plastics and more.

Other sessions include Technology & Content: The Networks, and keynote addresses from airline CEOs Scott Kirby (United Airlines), Shai Weiss (Virgin Atlantic), Michael Rousseau (Air Canada) & Ed Bastian (Delta Air Lines).

Better together Whilst in-person attendance is encouraged where possible, selected parts of the conference schedule will be recorded and shared with IFSA

and APEX members after the event.

"We're doing this out of sensitivity for those in parts of the world where, although they could get into the U.S. quite quickly, to get back into their homes could take as long as three weeks," Leader said. "Of course we don't want anyone being away from their families for three weeks just to be in attendance, so we're going to make certain that we have some of the best content available for our members that are not able to make it." ifsa.apex.aero; apex.aero •

Safety first A number of measures have been taken to mitigate the risk of transmission of COVID-19 for all IFSA-APEX Expo attendees.

The show is only accepting fully-vaccinated visitors.

Proof of vaccination will be required to enter the convention centre. Vaccine verification for U.S. citizens will be completed using the CLEAR app, and visitors arriving from overseas will be screened using IATA’s Travel Pass or other similar programmes.

In line with the state of California’s guidance, attendees to the show will be encouraged to wear masks at all times.

Furthermore, sponsorship from Purell will ensure hand sanitiser is readily available throughout the show floors. UV Hammer will be disinfecting the show floor each night, using UVC disinfection to cover every surface.

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24 / FTE GLOBAL: SHOW PREVIEW

NEW APPROACHES FOR A NEW WORLD Previewing FTE Global in Las Vegas, December 7-9 2021

T

his year marks the 15th anniversay of FTE Global – staged by the Future Travel Experience team in the U.S. Over the three days December 7-9, the landmark show will provide progressive insights from industry leaders, technology giants, disruptors, parallel industries, academia and startups. Attendees will also have access to a major end-to-end exhibition, unique social and networking events, co-creation workshops, tours, TSA and U.S. CBP briefings, Think Tank unveilings, startup showcases and more.

FOCUS ON INNOVATION As in previous years, the event will facilitate a forum for innovation. Close to 1,000 executives from around the world will gather in one place to take a break from their day-to-day tasks and seek inspiration on the challenges and opportunities their organisation may face in the years ahead.

Through the “New Approaches for a New World” theme, the show aims to champion bold new ideas, solutions,

collaboration and innovation efforts from across the industry, to ensure that individually, and collectively, the industry recovers and air transport becomes even stronger in the long-term.

CONFERENCE HIGHLIGHTS The show will feature four conference tracks. The ‘Future Airports’ track will focus on how future airports should look and operate in the post-COVID-19 world. The ‘Digital & Innovation’ track will explore how airlines can leverage data, digital platforms and innovation to evolve, create new business models and thrive in the post-COVID-19 world. The ‘Ancillary’ track will look at new ancillary recommendations and commercial innovation for a new era. Finally the new FTE Air MobilityX Summit aims to help industry stakeholders understand the latest developments in this fastmoving area and see how they should adapt their strategies, infrastructure and systems to take advantage of this major change. It's sure to have big repercussions for the travel experience.

GET INVOLVED Complementing the conference sessions will be a series of interactive workshops on topics ranging from virtual queuing and mobility of the future to establishing hyperloop pilot projects and cybersecurity mitigation strategies. The FTE team is also working very closely with its hosts at the McCarran International Airport and the TSA, who will jointly lead guided tours and deliver briefings to showcase the latest iteration of the future security checkpoint site running at LAS.

FTE GLOBAL , DECEMBER 7-9, 2021

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FTE FTEGPREVIEW: LOBAL: SHOW VIRTUAL PREVIEW EXPO / 25

HEAR FROM THE BEST Inspirational keynotes will be delivered

by Michael Leskinen, president, United Airlines Ventures; Christina Cassotis, CEO, Pittsburgh International Airport; Matt Muta, VP innovation, Delta Air Lines; Charles Duncan, president, Swoop & EVP, WestJet; Dr. Bjoern Becker, head of future intercontinental experience program, Lufthansa Group; plus an exclusive keynote on the Virgin view of the future of travel, delivered by Juha Jarvinen, CCO, Virgin Atlantic & President Emeritus, APEX; Mariana Fonseca Medina, VP of eCommerce, Virgin Voyages; and Diana Zhou, senior director of Global Business Development, Virgin Hyperloop.

[ THE EXHIBITORS]

REUNITED AT LAST FTE is taking networking to the next level with a Welcome Reception in the exhibition hall and an Opening Night Mixer & Bar Games Olympics at Beerhaus on 7 December, followed by a performance by Las Vegas’ leading Elton John Tribute act, which will take place outside on the Ironwood Terrace at the ARIA Resort on 8 December.

FTE aims to support attendees in any way it can to make it as easy as possible to travel to Las Vegas. It is also working closely with its partners at the Aria Resort & Casino to ensure a safe event in the context of all necessary COVID-19 guidelines and precautions. • FOR THE FULL LIST OF EXHIBITORS VISIT FUTURETRAVELEXPERIENCE.COM

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26 / ONBOARD HOSPITALITY AWARDS 2021

2021 TECH WINNERS & ENTRIES Here's something to celebrate: 2021 saw our biggest EVER collection of entries into the Technology category in the Onboard Hospitality Awards. Competition was tough, but one thing was made clear – technology is a driving force as our industry enters recovery WINNER: AirFi ScootHub ScootHub is a inflight mobile portal designed to meet the expectations of passengers in the post-COVID world.

Travellers flying with Scoot can use it to shop for dutyfree items, play games and order food via their phones by just scanning a QR code.

As with all customer-facing AirFi solutions, no app is required and all services are easily accessible through a mobile browser.

HIGHLY COMMENDED: Qatar Airways ZeroTouch IFE Throughout the pandemic, Qatar Airways has been relentless in its pursuit of innovation that will reassure passengers and ensure a safe and comfortable welcome onboard. Qatar Airways is the first global airline to offer passengers a 100% Touchless IFE experience for its Oryx One inflight entertainment system, using Thales’s AVANT IFE system.

READERS' VOTE: Collins electronic Cabin Bag (eCB) Collins Electronic Cabin Bag (eCB) is an intuitive digital solution that creates a connected eco-sphere of information flowing between passengers, the airline and vendors. With Collins eCB, airlines can offer passengers a smooth and easy shopping experience that can increase ancillary revenue for airlines and streamline cabin crew operations.

Read full product details at onboardhospitality.com/awards

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ONBOARD HOSPITALITY AWARDS 2021 / 27

Mobipax

LSEAT

An Economy seat that converts into a sleep mode without power or crew assistance and maintains seat row pitch distances and cabin density. lseat.eu

Our judges were impressed with each and every entry this year. Huge congratulations to everyone involved!

An efficient app for crew and a tool through which passengers can order food and shop, even preflight, with a cloud-architecture to manage the backend. mobipax.biz

Qatar Airways bluetooth headphone & digital DND

Offering passengers the option to pair their own bluetooth headphones with the seatback IFE system. qatarairways.com

Qatar Airways super wifi

Inflight Dublin Everhub A wireless touch-free IFE solution.

Using batteries or aircraft power, the server delivers high-definition content to 75+ passengers per unit. inflightdublin.com

Broadband with speeds up to ten times faster, providing an on-ground experience inflight using Inmarsat’s GX Aviation technology. qatarairways.com

PressReader

A digital amenity providing the largest selection of global digital publications. Passengers can browse and download from their own device. pressreader.com

Qatar Airways digital menu cards

A fresh looking colour menu including clear navigation so users can select and view their areas of interest. qatarairways.com

AS WELL AS WINNING HIGHLY COMMENDED IN THE TECHNOLOGY CATEGORY, QATAR AIRWAYS WON GOLD IN OUR CABIN CONCEPT OF THE YEAR AWARD. HEAD TO OUR WEBSITE TO LEARN MORE

Read full product details at onboardhospitality.com/awards

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28 / ONBOARD HOSPITALITY AWARDS 2021

Qatar Airways wireless charging feature

Retail inMotion kubis

Supplied by Panasonic, this is a way for Business passengers to charge PEDs through a wireless charger built into their suite. qatarairways.com

Whoosh real-time journey dashboard

Passengers scan a QR code with a smartphone to access bespoke journey info, retail options, menus or news. whooshmedia.co.uk

Retail inMotion Order2Seat

Featured on Spirit Airlines, this mobile app can be branded for any airline and provides personalised passenger experiences and crew management. retailinmotion.com

Passengers can browse/order goods onboard via a PED without ground connectivity. The system integrates with any inflight retail process. retailinmotion.com

Motus

AeroChef inflight catering software system

An Inflight advertising platform for advertisers to run digital campaigns on IFE systems via passengers' devices. Offers airlines income from third-party advertising. motus.aero

A user-friendly, scalable web-based software system with real time data analytics. Supports all major cloud platforms. aerochefglobal.com

You've got to be in it to win it!

Entries for the Onboard Hospitality Awards 2022 will open on January 1, 2022.

Read full product details at onboardhospitality.com/awards

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Stand out from the crowd AWARD CATEGORIES

Amenities • Beverage • Catering innovation • Service equipment • Kids kits/catering • Snacks • Sustainability • Technology • Textiles • Wellbeing • Ones to watch (not yet onboard) LET US SHOWCASE YOUR PRODUCT Receive the recognition you deserve!

Entries for 2022 Onboard Hospitality Awards open on January 1, 2022.

All entries enjoy huge exposure online and in the magazine. Winners are also featured in our prestigious winners supplement.

CABIN CONCEPT OF THE YEAR 2022 Recognising innovation in the passenger experience. Share your new cabin vision be it a new style, service, catering offer, technology step-change or comfort.

For further details and queries contact: sue.williams@onboardhospitality.com or craig.mcquinn@onboardhospitality.com onboardhospitality.com/awards

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