Trend watching
8 / Multigenerational
It’s a
family affair As life slowly returns to normal across the UK, Brits are booking multi-generational staycations to reconnect with loved ones and avoid the complications of overseas travel, says Lauren Jarvis
W
ith many international destinations sadly still off-limits to UK travellers, and the Government’s traffic light system causing ongoing confusion, many of us have resigned ourselves to staying close to home for another year. And domestic operators, resorts and destinations across the British Isles are upping their game to meet – and exceed – our expectations. The rediscovery of great British gems, a reconnection to nature across our isles, and the affirmation of just how much we need the company of family and friends are positive takeaways from a near two tumultuous years for travel. And with the country’s older generation now ‘double-jabbed’, spending quality time with loved ones is firmly on the agenda.
Self-catering in style “We’ve found that lots of families are looking for a UK holiday destination where they can all get together safely after spending so long apart due to various covid travel restrictions,” says Dan Hutchinson, who owns Wellstone Cottages in Llanfyrnach, Pembrokeshire. “Our four-star self-catering cottages and traditional Mongolian yurts in West Wales – including The Coach House which accommodates up to 12 – are perfect for groups of up to 30. “Summer has been busy, and we’re expecting healthy bookings for family gatherings over half-term and Christmas,
too: we welcome enquiries from UK agents.” Away Resorts have nine award-winning holiday parks in some of England’s most spectacular locations – including Sandy Balls in the beautiful New Forest – that tick plenty of multi-generational holiday boxes. With large, well-equipped selfcatering lodges, hot tubs, nightly music and events, a variety of on-site restaurants, indoor and outdoor pools, spas and play areas, there’s plenty to keep everyone in the holiday bubble entertained. “With the uncertainty of international travel, we are welcoming many new guests to the Away Resorts parks this year,” says Laura Miller, Head of Marketing at Away Resorts. “Families are preferring a staycation break where their bookings can feel more secure. Our parks range from coastal to county locations with enough activities to keep the whole family happy.“ Meanwhile Oliver’s Travels offer a selection of large luxury properties across the UK, which are also proving popular with mixed family groups. Co-founder Ravi Sabharwa says: “Properties with private, secluded grounds are proving to be a popular choice for our customers travelling on a multigenerational escape. Popular searches on our site also include pet-friendly cottages, while pools, hot tubs and games rooms also remain a firm favourite. Fridge-stocking and access to a private chef/catering are our most popular concierge requests, allowing adults to fully relax during their stay.” And high-end holiday provider
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