Benchmark® Brand Guidelines
Photography
In a world of words, photos have the power to enhance information and key messages. An excellent image can inspire and educate We use photography to tell a story without having to write lots of text. All of our imagery (both photography and film footage) must demonstrate the professionalism of our people, the health and welfare of species and quality of our facilities.
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Note You should not use or distribute someone else’s photos for any branded collateral without permission. This includes reports, proposals, presentations, social media and websites. Only use our photography! This is always the easiest way to avoid copyright infringement. Also, if you notice any other company using Benchmark®-specific photography without permission please inform the legal team. It is important to protect our intellectual property and the Benchmark® brand.
