Benchmark® Brand Guidelines
Values
Values are the guiding principles of our business to reach our goals They influence the way we interact with one another to reach our company goals and are at the heart of our culture — they support our vision and strategy, the way we conduct business and our decision-making processes. Benchmark® has four core values, moving Benchmark® from a previously R&D driven organisation to a commercially driven company. The business has grown exponentially since its inception, with many people joining the group from all over the world as well as several divestments.
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There has been a re-focus on aquaculture and it is important to put into words what people in Benchmark® are about and how we want to work together as one united company moving forward. Living our values To have a thriving company culture we need our values to ‘live’ — our behaviours should reflect our values.
