On The Move: April - June 2023

DIRECTORY

NAME

TITLE

E-MAIL

Maury Westerdale Chairman of the Board info@onthemovetrucks.com

CJ Stratte President/CEO cj@onthemovetrucks.com

Marina Young Chief Financial Officer marina@onthemovetrucks.com

Sales Team

Daniel Garza VP of Sales and Operations daniel@onthemovetrucks.com

Tim Moranz Specialty Vehicle Manager tim@onthemovetrucks.com

David Nasis Sr. Account Executive david@onthemovetrucks.com

Michael Woolard Sr. Account Executive m.woolard@onthemovetrucks.com

Jim Ferguson Marketing Director jim@onthemovetrucks.com

Insurance Agency

Jacquelyn Nash VP of Insurance jnash@onthemovetrucks.com

Rand Racey Agency Director rracey@onthemovetrucks.com

Priscilla Brito Insurance Administrator priscilla@onthemovetrucks.com

Craig Sanders Account Executive craig@onthemovetrucks.com

Admin Team

Lexie Rose Controller lrose@onthemovetrucks.com

Karen Lunski Customer Service Director karen@onthemovetrucks.com

Noemi Farias Title and Registration Associate noemi@onthemovetrucks.com

Juan Castillo Warehouse Manager Juan@onthemovetrucks.com

Charly Burch Operations Admin Assistant charly@onthemovetrucks.com

Malachai Brand Staff Accountant malachai@onthemovetrucks.com

AJ Darrah Director or Revenue AJ@onthemovetrucks.com

Bobby Stratte Warehouse Assistant bobby@onthemovetrucks.com SHOW

ON THE MOVE CELEBRATES JANUARY BIRTHDAYS

Happy Birthday Tim, Priscilla and Jacquelyn.

make sure to check out CJ Stratte’s article Inside Self Storage’s February issue.

WE WERE ON THE MOVE!

Trade show season is in full swing. Check out some pics from CSSA Ski Workshop in Mt Tremblant, SSA New Orleans and AZSSA show.

CONGRATS TO CORINA AND GEORGE GUTIERREZ!

They were married on March 4, 2023 in San Antonio, Texas. Corina’s proud father, Tim Moranz has been with On The Move for 8 years.

THE HISTORY AND MYSTERY OF VEHICLE WRAPS

BACKGROUND

Vehicle wraps took off in the early in the new millennium. Advances in wide format inkjet technology allowed consistent reliable printing. Computers that could process high resolution designs were now available for a few thousand dollars. 3M created an adhesive technology called Controltac that allowed large sheets of vinyl to be installed on vehicles with amazing results. People thought the internet would revolutionize advertising and it had. Advertising on the internet, however, left companies wanting.

For years companies had spent thousands of dollars to advertise in one of two ways. They paid thousands of dollars PER MONTH to rent billboard space. This was great way to get your name out there, but at the end of each month came a bill and a reminder that you didn’t own that advertisement. As soon as you missed a payment, that ad was replaced by another.

Companies also spent a huge chunk of their budgets to buy and ad in the phone book. Things have changed so quickly phone books now need an explanation for some younger people. Phone books were formally known as telephone directories and were list of phone numbers and addresses for people in a specific area. Residential listings were called the white pages and were white in color. Companies were listed in a separate section that was colored yellow. This section was the yellow pages and companies could pay money for a listing to be a small advertisement. Large companies payed vast sums for full page ads or multiple page spreads. Ads were

By Jon Po, Transport Graphics

divided into categories based on what your company did. This meant if you paid for a listing, it was put right next to your competitors. Small company ads were all but invisible next to larger competitors.

Companies were eager to advertise online. They started spending money on intricate websites to showcase themselves. They were left with the problem of getting people to their website. They had to go through search engines to drive traffic and they found themselves again competing with large companies with seemingly unlimited budgets.

Then came wraps to the rescue. Companies already had to have vehicles in order to operate. Why not turn them into a billboard? A billboard you can drive nearly anywhere. A billboard you can park in front of a busy restaurant. A billboard

you can drive in rush hour traffic. A billboard that you drive to your sales appointment and reinforce the professionalism and reliablity of your company. An form of advertising that cost a fraction of the cost per impression of any other form of advertising. An advertisement that you could OWN.

Now wraps are used to advertise everywhere. Companies are now using wraps to enhance their customer’s experience by wrapping walls and windows with murals. They are everywhere and show no signs of slowing down. Billboards have gone digital so you have to share space with other advertisers and the yellow pages is just a memory.

WHY WRAP

If COVID has taught us anything, it’s

that in an increasing digital world people are looking for balance. They are looking for more in the real world. When you get a vehicle, it costs you money. You need them to operate, but you have to purchase them and pay for fuel (whether it’s gas or electricity.) Advertisements cost you money, but over time they make you money. A wrap is the perfect way to offset the cost of your vehicles. The goal of advertising is to get impressions. The less you spend per impression, the more successful the advertisement is. Vehicle Wraps have the lowest cost per impression of any other form of advertising. If you’ve been to Las Vegas in the last twenty years, you will even see billboard trucks dedicated to advertising with no other use. That should be enough to tell you a blank vehicle is a wasted opportunity.

People also view their neighborhood as a trusted space. If they see a truck for a company in their neighborhood, they tend to elevate that company in their mind. If there neighbors trust this company, it acts as a positive review for that company. If they see it multiple times, that trust multiplies.

DESIGN

Having a vehicle wrapped doesn’t insure customers are going be beating down your door. A wrap is an advertisement and as such it needs to be well crafted to be successful. A vehicle wrap is not a website, brochure or even a billboard. It is an three dimensional outdoor advertisement and has a big impact in a short period of time. That means less is more. You need to have a simple, bold message that sticks in your customer’s mind. It is best to use a designer who specializes in wrap design. Inexperienced designers fall into the trap of treating a wrap like any other medium.

SIMPLICITY

A good wrap will communicate three things: who you are, what you do, what makes your company different. Some of this work can be done by your logo or company name. You may think contact info is missing and that may be included, but increasingly young people will find a company by a web search. Google business is a powerful tool that bridges this gap and connects real world impressions into information for your customer. You want to have clear next steps for a customer to do business with you. “Call today” is

a common call to action, but it is better to be specific. “Call today for a quote” or “Call today to start your project”

LOGO VS. BRAND

A great design starts with a strong logo and brand. They are not the same thing. A brand includes but goes beyond a logo. It includes visual identity, messaging, communication, and reputation. The most important thing to know is that they are not the same and a great logo doesn’t always insure a strong brand.

HIERARCHY

Great design is about visual hierarchy. You want to elevate the most important information and make it clear what you want your customer to do. Your name is the most important piece of information. If a potential customer remembers only one piece of information, you want it to be that. Making it large is important, but it may not be enough. You need contrast. If blue is your company color, putting a large blue name on a blue background isn’t going to stand out enough. Using contrasting colors and tones is a good strategy to build contrast. Surround your dark blues with bright oranges. Surround your dark colors with light. If you are in doubt about your wrap, stand across the room and look at the design. Unfocus your vision and see where your eyes go.

MATERIAL

There is a world of different vinyl materials out there. It can be overwhelming and as a consumer it’s hard to know if you are getting a quality product. A wrap can leave wrapped in substandard film and you wouldn’t know until it started to fail after a short period of time, usually just after your payment has cleared. So what should you ask for from your wrap shop?

There are many manufacturers of vinyl films and more seem to be popping up all of the time. The industry leaders are 3M and Avery. They both make quality products and they are the most consistent for quality. They both offer long term and short term films and laminates, so seeing their name on a quote isn’t a guarantee for longevity.

If you want your wrap to last longer than a couple years, you want to make sure you get a cast film with a cast film overlaminate. Vinyl can be made by casting or calendering. The simple explanation is that cast film doesn’t shrink and dete-

riorate in the sun nearly as fast as calendered film. Cast film has a life of five or more years on the side of vehicles, while a good calandered will last about half as long. The overlaminate will protect the printing and film from the sun and harsh cleaning chemicals as well as offer some scuff protection.

Not all cast films are built the same. The adhesive a company uses has a lot to do with its life and how well it removes at the end of it’s life. Cheaper films glue can harden over time making them almost impossible to get off. These films last years, but can be removed at the end of it’s life without damaging your vehicle. If you want to sell your vehicle, you might be on the hook for a removal bill higher than the value of the vehicle. There are three types of adhesive categories: permanent, removable, and changeable. For fleet applications, you want a removable film. 3M set the standard for fleet wrap film when they introduced it’s Controltac adhesives.

All of that said, what is the simple answer? What are good film and laminate combinations for a wrap you want to last several years and remove at the end of it’s life? Transport Graphics uses 3M IJ180cv3 premium wrap film with 8518 gloss overlaminate. This combo checks all of the boxes and comes with the 3M MCS Warranty when produced by Transport Graphics. This warranty gives longer warranty coverage that extends to removability at the end of it’s life.

INSTALLATION

Vinyl films are not easy to install. They require a skilled technician to insure the proper cleaning, pressure and finishing. It is important to use a certified installer, otherwise you could end up with issues down the road. There are a few reliable certification bodies out there. The UASG (United Application Standards Group) manages certification for 3M. Avery has a network of Certified Wrap Installers (CWI) that meet the criteria for them. Printing United Alliance certifies installers as well. They are called PDAA Certified installers and are recognized by many film manufacturers. Many companies hold multiple certifications. Transport Graphics uses a network of 3M Certified Installers to insure quality and longevity. On

The Ultimate Guide for Self-Storage Operators

Tenants nowadays are highly connected and can quickly find self-storage facilities that meet their requirements within a matter of seconds or minutes. Therefore, if your facilities do not meet their expectations, they can easily switch to another option.

In such a scenario, top 100 operators like Extra Space Storage that have multiple locations and succeed use growth marketing to provide exceptional customer experiences right from the initial interaction.

This guide will address the common questions that every self-storage enterprise hasregarding the customer experience (CX) and provide practical measures that can be implemented swiftly to improve CX, irrespective of whether you have 10 or 10,000 locations.

Chapter 1: Understanding Customer Experience

For self-storage operators, understanding the customer experience is crucial to the success of their business. CX refers to the overall experience that customers have with a storage facility at every touchpoint, from initial discovery to move-outs. Customer experience management is the process of designing this experience to exceed customer expectations consistently, leading to higher levels of customer loyalty over time.

Customer Experience vs. Customer Service

While customer experience and customer service are related, they are not the same thing. Customer service refers to specific interactions where customers require assistance from the storage facility.

In contrast, customer experience encompasses all aspects of the customer journey, including automation features such as entry control systems. Good customer service is just one component of a great CX, and prioritizing CX can lead to higher customer retention and revenue.

How Customer Experience Drives Business Growth

Creating a great customer experience leads to higher levels of customer retention, which drives business growth. With digital transformation becoming increasingly important in every industry, including self-storage, digitizing processes can lead to more efficiency and a smoother customer journey. The benefits of CX can be quite impressive as shown in the chart below.

Furthermore, case studies of successful self-storage enterprises using our platform, such as National Storage Affiliates and Superior Storage, demonstrate the importance of prioritizing customer experience for business success.

Creating a Winning CX Strategy for Self-Storage Operators

Developing a customer experience strategy is crucial to delivering a consistent and scalable experience across every customer touchpoint. This strategy should aim to deliver value

for customers at every touchpoint and prioritize customer communication and data insights.

Importance of CX for Loyalty Programs for Self-Storage Operators

Loyalty programs can be a valuable marketing strategy for self-storage operators, encouraging customers to continue storing their items at their facilities. However, the success of these programs is heavily dependent on the customerexperience. Positive experiences can lead to increased customer loyalty, while negative experiences can damage the success of loyalty programs.

Chapter 2: How Self-Storage Operators Can Develop a CX Strategy

Self-storage operators of all sizes can benefit from improving their CX. By focusing on creating a positive customer experience, self-storage operators can reduce churn and increase revenue.This chapter will outline 9 steps for developing a CX strategy that can help self-storage operators achieve these goals. We’ll also cover how to put it all together with a CX Flywheel.

Step 1: Develop a Customer Experience Strategy

To begin, self-storage operators should create a customer experience intent statement that describes their goals for interacting with customers. This statement should be 1-2 paragraphs and outline the intended outcome of each interaction with a customer.

Step 2: Collect Data on Touchpoints

Self-storage operators should collect data on each touchpoint of the customer journey by using customer surveys. Analyzing this data can help operators identify weak points and areas where they are excelling, which can be used to improve the overall customer experience.

Step 3: Research CompetitorSelf-Storage

Operators

Researching competitors using competitive benchmarking is a critical step in creating a successful customer experience strategy. By reviewing online reviews of competitors, self-storage operators can gain insights into their strengths and weaknesses and use this information to improve their own strategy.

Step

4: Map the Customer Journey

To create a successful customer experience strategy, selfstorage operators should map the customer journey. The journey should include all stages of the customer lifecycle, from awareness to advocacy.

Step 5: Define the Stages of the Customer Journey

Operators should define the different stages of the customer journey, from when prospects are just becoming aware of their problem to when they are ready to become a customer. This will

provide a better understanding of how to keep customers moving forward in the journey.

Step 6: Determine Customer Motivations at Each Stage

Understanding what customers are looking for at each stage is critical to guiding them through the customer journey. Operators can collect feedback to better understand customer expectations and motivations.

Step 7: Plot Touchpoints

Operators should plot all the touchpoints where customers interact with the self-storage facility. This includes physical locations, online channels, and customer service interactions. Understanding how customers are moving from one touchpoint to another is critical to providing a seamless customer experience.

Step 8: Evaluate the Customer Journey

Operators should evaluate the customer journey to see if it is working as intended. This involves looking at the action’s customers are taking and identifying any places where they may be leaving the journey. It’s important to determine if all touchpoints are meeting the needs of customers.

Step 9: Make Improvements

Finally, self-storage operators should make improvements to the touchpoints that areobstructing the customer journey. For example, if customers are trying to text the operator on a landline that is not set up for texting, the operator should make the landline text-friendly to remove the roadblock.

How Self-Storage Operators Can Create a CX Flywheel

To stand out in the competitive self-storage industry, smart self-storage operators are focusing on creating a successful CX flywheel. Unlike the outdated funnels that shuffle customers from marketing to sales to customer service, the CX flywheel is designed to include every team in the company to attract, engage, attain, and delight customers.

The CX flywheel concept is straightforward: the more customer touchpoints you create, the more data you acquire, and more data leads to more significant insights, personalization, and return on investment (ROI). By blending physical and digital touchpoints, the CX flywheel removes friction and fuels momentum for businesses to propel growth.

For self-storage operators, touchpoints like listings management, review management, and a referral program can attract prospects, while webchat and payment processing can engage and convert them into customers. Customer surveys, support ticketing, and business insights are used to delight customers and enhance their overall experience.

continued on page 16

Each touchpoint of the flywheel is responsible for enriching the overall customer journey, powering and spinning the CX flywheel. This leads to an increase in customer engagement and loyalty, which ultimately translates into revenue.

So, if you’re a self-storage operator looking to enhance your customer experience, focus on creating a CX flywheel that includes every team in your company to attract, engage, attain, and delight your customers.

Developing a CX strategy is critical for self-storage operators who want to reduce churn and increase revenue. By following these 9 steps and building a CX Flywheel, operators can create a successful customer experience strategy that meets the needs of their customers and drives business growth.

Chapter 3: How to Measure Customer Experience

To effectively manage customer experience, self-storage operators must measure it across different metrics. Here are some key metrics to consider:

Net promoter score (NPS) - This measures the likelihood of customers recommending your business to friends and family on a scale of 0-10. A high NPS indicates that your customers are willing to promote your business.

Customer churn rate - This is the percentage of customers who stop using your business over a certain period. High churn rates suggest that the customer experience you’re providing does not meet their expectations.

Customer satisfaction score (CSAT) - This is an indicator of overall levels of satisfaction with your customer experience. To measure CSAT, simply ask your customers how satisfied they are with their experience. Trends in customer ticketing - Large amounts of customer service tickets arising from particular touchpoints can indicate areas where improvement is needed.

a customer survey:

Keep your surveys short - Surveys that are too long or too complex frustrate respondents, resulting in skipped questions or drop-offs. Keep surveys to 7-8 questions at the longest.

Ask the right questions - While open-ended questions can yield great insight, they take more time for a customer to complete. Avoid asking too many open-ended questions and consider making them non-mandatory.

Order your questions carefully - Starting with a complex question can result in respondents dropping off. Begin with a couple of easy questions to get respondents accustomed to the survey-taking process.

Respond to negative feedback - If a customer provides negative feedback, get in touch with them immediately. Responding quickly gives you a chance to turn the customer’s opinion around.

Thank customers for positive feedback - Reach out to customers who providepositive feedback and thank them. A simple “thank you” can help build customer loyalty.

Get your timing right - To get the most accurate results, send customer experience surveys at the right time. The right time depends on whether you’re measuring overall customer experience or a specific touchpoint.

Chapter 4: Challenges Implementing a CX Program for Self-Storage Operators

Self-storage operators face several challenges in implementing an effective customer experience program. One challenge is the missed opportunities to personalize the customer experience to fit their unique needs.

Top self-storage CRMs are great to run day-to-day operations, but they fall short addressing CX challenges. That’s why successful businesses need an experience marketing platform to collect and analyze data on customers’ past interactions with their storage facilities. Keeping records of previous conversations and visits to storage facilities can help businesses personalize the customer experience.

Another challenge is getting humans and technology to work together. Businesses need to ensure that the software they use is intuitive and not burdensome for their employees at all levels to use. It’s essential to have tools and technologies that employees can easily understand and use to deliver a seamless and hassle-free customer experience.

Measuring CX with Online Reviews

Online reviews can help self-storage operators improve customer experience at any stage of the customer’s journey. Here’s how:

Display social proof - Reviews show the value propositions of your storage facility with a voice that customers trust: the voice of other customers. Reviews represent the authentic opinions of your customers, making them a trusted source of information.

Understand overall satisfaction - Customers often provide valuable feedback within reviews that can help you understand both strengths and weaknesses in your overall experience. This can help you improve touchpoints to better serve customer needs.

How to Measure CX with Surveys

To build a great customer experience, self-storage operators need to collect quality feedback. Here are some tips for designing

Multi-Channel Communication and Data Organization Challenges

Most customers use multiple communication channels to contact self-storage operators,and businesses must stay on top of all customer messages. However, it can be challenging to keep track of messages and data when different teams handle different channels.

Self-storage operators must adopt an omnichannel approach to CX by investing in an experience marketing platform that keeps track of all customer interactions in one place.

This way, self-storage operators can ensure that all customer messages are being monitored and addressed promptly.

Connecting Employee Experience with CX

Self-storage operators can improve customer experience by improving employee experience. Happy employees are better able to serve customers.

Sharing customer feedback with employees, improving

continued on page 18

team collaboration processes, and conducting periodic employee surveys are some strategies that self-storage operators can use to improve the employee experience.

Regular employee surveys can help identify employee concerns and frustrations, which can be addressed to improve their experience and consequently improve customer experience.

Overall, self-storage operators face challenges in delivering an exceptional customer experience. However, by adopting strategies that prioritize personalization, technology implementation, omnichannel communication, and employee experience, self-storageoperators can deliver a seamless and hassle-free customer experience that meets their customers’ unique needs.

Chapter 5: How to measure ROI of CX for Self-Storage Operators

Self-storage operators who want to improve their customer experience need to understand the ROI of CX investments.By following these steps, you can calculate your CX ROI and ensure that your investments are paying off.

customer experience?

A : Calculating ROI from customer experience can help self-storage operators determine whether their investments in CX are paying off, identify areas for improvement, and make data-driven decisions that can increase revenue and customer satisfaction. By establishing clear goals, measuring baseline metrics, calculating the value of improvements, and subtracting costs, self-storage operators can gain a better understanding of the impact of CX on their bottom line.

Q : How can self-storage operators use touchpoints to enhance the customer journey?

A : Self-storage operators can use a variety of touchpoints to attract, convert, and delight customers. For example, they can use listings, reviews, and referrals to attract prospects, webchat and payments to convert them into customers, and surveys, ticketing, and insights to delight those customers. Each touchpoint should be designed to enrich the overall customer journey and create positive momentum for the CX flywheel.

Q : What are some best practices for selfstorage operators to create a successful CX flywheel?

Define clear goals

To start, set clear, quantifiable goals for your CX investments. It’s important to get buy-in from your team, so everyone understands why you’re focusing on these metrics and how they relate to the success of the business.

Establish a baseline. Before making any new CX investments, establish a baseline for customer satisfaction. For example, if you want to improve your Net Promoter Score, keep a record of where your NPS stands currently. This will help you track the effectiveness of your CX efforts.

Calculate value from improvements. Determine the value of a highly satisfied customer. For instance, if loyal customers spend 30% more than passive customers, then you can predict the increases in revenue from an improvement in NPS.

Subtract costs. To calculate CX ROI, subtract the expenses of your CX investments from your revenue. This will give you a real dollar amount of your returns. If your CX costs outweigh your revenue, it might be time to re-evaluate your CX strategy.

Review Dingo can help self-storage operators improve their customer experience and ROI by providing a platform for customer feedback and communication.

Use these steps to calculate your CX ROI and prove the value of your investments. For additional guidance, check out the Calculating ROI of CX Guide which includes free spreadsheets with formulas for easy calculations.

Frequently Asked Questions

Q : What is a CX flywheel, and how does it benefit self-storage operators?

A : A CX flywheel is a customer-centric model that seeks to create a virtuous cycle of attracting, engaging, and delighting customers across multiple touchpoints, both physical and digital. By removing friction and enriching the customer journey, selfstorage operators can create momentum and drive growth, leading to increased revenue and loyalty.

Q : Why is it important for self-storage operators to calculate their ROI from

A : Some best practices for self-storage operators to create a successful CX flywheel include involving every team in the company, using data to gain insights and personalize the customer experience, removing friction across touchpoints, and constantly iterating and improving based on customer feedback. It’s important to create a customer-centric culture that values and prioritizes the customer journey and to measure and optimize the ROI of CX investments.

Final Thoughts

Creating a successful CX strategy can be a game-changer for self-storage operatorslooking to boost revenue and stand out from their competitors. By defining clear goals,establishing a baseline, calculating the value from improvements, and subtracting costs, you can calculate the ROI of your CX efforts and adjust your strategy accordingly. Implementing a CX flywheel can also help remove friction and create a better overall customer journey, leading to increased loyalty and revenue.What steps have you taken to calculate the ROI of your CX strategy? Have you tried implementing a CX flywheel in your self-storage business?

ON THE MOVE on The Big Island. The SelfStorage Hawai’i unConference.

On The Move Trucks has become a partner and sponsor for the Self-Storage Hawai’i unConference. The Self Storage Hawai’i unconference is a fun and valuable networking event. With a focus on education and connectionmaking, this event provides great opportunities for attendees to learn about what’s going on in the self storage industry and connect with other professionals who are working toward similar goals. The unconference will be held on Monday, October 16 to Friday, October 20th at The Waikiki Beach Marriott Resort & Spa.

This year, we have some great sessions lined up to share expertise in the following topics:

• The Evolving Self Storage Industry

• Managing a Company by Managing its People

The event takes place on the Big Island of Hawai’i: a beautiful island full of natural wonders, from active volcanoes to rainforests and waterfalls. The island is also home to many Hawaiian cultural sites, including the Polynesian Cultural Center and Mauna Kea Observatories. We’re excited about this year’s event and hope you’ll join us! The event will be held at The Waikiki Beach Marriott Resort & Spa. It’s a beautiful resort located on a beautiful beach in a large calm and shallow bay that is wonderful for swimming, snorkeling, paddle-boarding and kayaking. The resort has a beautiful pool area with a large infinity pool and cabanas.

At this event, you’ll spend time with industry experts and

leaders who are shaping the future of self storage well beyond Hawai’i. We’ll have people there from all over the US, Canada, Asia, and beyond. They’ll share their knowledge with you, and you’ll share your knowledge with them, so that we can all stay on top of trends affecting your business and make any necessary adjustments to stay the course ahead. This event is a great opportunity to network with other self storage owners and with some of the most inf;luiential and valuable service providers in the industry . You can share your knowledge, ask questions and form valuable connections that will help you run your business more successfully.

“The Self Storage Hawai’i unCOnference is a self storage industry event held annually on one of the beautiful islands of Hawai’i. The event is organized by industry veterans and offers great education and connection making opportunities for attendees.”

This unconference features group breakfast roundtables with our experts in residence, breakout discussion sessions where attendees can get hands-on help with specific problems they’re experiencing at their own facilities, and lots of unstructured time for networking and having deeper discussions on important issues. You’ll also get a chance to network with others in the industry over lunch as we peel off into groups after our structured sessions, or during our wonderful opening reception. This event is perfect for you if:

• You own or operate a self storage facility or a portfolio of facilities.

• You manage a self storage facility and want to learn how to improve your business.

• You’re in the real estate industry, but not specifically self storage.

• You run self storage facilities and want to know how to market them better.

• You’re interested in learning more about trends in the self storage industry or want to stay up-to-date on new regulations that affect your business.

• You manage a self storage facility and want to learn how to improve your business. You’re in the real estate industry, but not specifically self storage.

• You’re interested in learning more about trends in the self storage industry or want to stay up-to-date on new regulations that affect your business.

• You’re interested in learning how to use technology to increase sales, reduce costs and improve the overall health of your business.

• You want to meet other self storage owners and operators who are passionate about growing their businesses.

• You work in the self storage industry and want to learn how to create amazing customer experiences and build loyalty with technology.

• You’re looking for ways to increase revenue, reduce costs and improve the overall health of your business.

• You’re interested in learning more about trends affecting the industry and how to stay ahead of them.

• You want to connect with other people who run self storage facilities across the globe.

This event is open to everyone in the self storage industry, including owners, managers and operators.

The Self Storage Hawai’i unCOnference is a self storage industry event held annually on one of the beautiful islands of Hawai’i. The event is organized by industry veterans and offers great education and connection making opportunities for attendees. There are also a number of fun social activities planned to help attendees meet and connect with one another.

We generally have people going out is small groups for:

-golf outings

-fishing trips

- volcano tours

-star gazing above the clouds

-snorkeling

-horseback riding

-coffee plantation tours

-self storage site tours

The self storage industry is growing rapidly, and there’s a lot of opportunity for you to grow your business.

You’ll get to meet some fantastic industry suppliers and vendors like the good people from On The Move Trucks. As a matter of fact, if you use the coupon discount code “myowntruck” when you register for the Self-Storage Hawai’i unConference, you’ll save $100 off of the full registration package. Register and get more information at www.hawaiiunconference.com.

Registration for our self storage conference is limited to 100 participants, so everyone has a chance to get to know each other in more meaningful ways than possible in a standard conference. As an un-conference, we have the flexibility to adapt content and presentations to your interests. There is no place better for networking and business group gatherings than the Big Island of Hawai’i.

The Self-Storage Hawai’i unConference is a gathering of selfstorage VIPs like no other in a place like no other.

It offers unparalleled networking at an unrivaled venue with unbelievably reasonable room rates. Enjoy the beauty of Hawai’i and enjoy the special relationships that come from learning and sharing in such an amazing place.

2023 STATE CONFERENCES

2023 IASSA ANNUAL MEETING

April 21, 2023

Hilton Downtown Des Moines

435 Park Street

Des Moines, IA

NCSSA MAY SEMINAR

May 8, 2023

Peninsula Yacht Club

18501 Harbor Light Blvd

Cornelius, NC

2023 MID-ATLANTIC CONFERENCE AND TRADE SHOW

A regional conference of the MDSSA, NJSSA, PASSA and VASSA.

May 18-19, 2023

Gaylord National Resort & Convention Center

201 Waterfront St

National Harbor, MD

FSSA LUNCH & LEARN

May 24, 2023

11:30 am - 2:00 pm

Maggiano’s Little Italy

203 Westshore Plaza

Tampa, FL

ORSSA ANNUAL MEETING

June 12-13, 2023

Salem Convention Center

200 Commercial St SE

Salem, OR

IL-SSA GREAT LAKES OWNERS

SUMMIT AND EXPO

June 28-29, 2023

Union League Club of Chicago

65 W. Jackson Boulevard

Chicago, IL

MNSSA ANNUAL MEETING

August 8, 2023

Hyatt Regency Bloomington

3200 East 81st Street

Bloomington, MN

NCSSA AUGUST SEMINAR

August 14, 2023

The Surf Club, Inc.

1 Mallard Street

Wrightsville Beach, NC

NMSSA ANNUAL MEETING

September 28, 2023

DoubleTree by Hilton

4048 Cerrillos Road

Santa Fe, NM

MTSSA ANNUAL MEETING

October 4th, 2023

AC Hotel Bozeman Downtown

110 N Tracy Ave. Bozeman, MT

UTSSA ANNUAL MEETING

October 10, 2023

Hilton Salt Lake City

Salt Lake City, UT

IDSSA ANNUAL MEETING

October 18, 2023

Hilton Garden Inn - Boise

Spectrum

7699 West Spectrum Street

Boise, ID

NCSSA CONVENTION & TRADE SHOW

November 13-14, 2023

Embassy Suites Research

Triangle

201 Harrison Oaks Blvd.

Cary, NC

5 REASONS RISK MANAGEMENT IS AN ESSENTIAL COMPONENT FOR ANY TYPE OF BUSINESS

BY JACQUELYN NASH, VICE PRESIDENT OF INSURANCE

Risk management is an essential process for any business, as it helps to identify potential risks and threats to the business and develop strategies to mitigate them. Here are some reasons why risk management is so important for a business:

1. Protects the Business: By identifying potential risks and developing strategies to mitigate them, risk management helps to protect the business from financial loss, damage to reputation, and other negative consequences.

2. Improves Decision Making: Risk management provides decision-makers with important information about the potential risks and benefits of various business strategies, helping them to make more informed and effective decisions.

3. Enhances Business Continuity: Effective risk management can help ensure that the business is able to continue operating

in the event of a disruption or crisis, such as a natural disaster, cyber-attack, or other unexpected event.

4. Improves Compliance: Many businesses are subject to regulatory requirements and compliance standards, and effective risk management can help ensure that the business is in compliance with these requirements.

5. Reduces Insurance Costs: By identifying potential risks and taking steps to mitigate them, businesses can reduce the likelihood of accidents, injuries, and other incidents that may result in insurance claims. This, in turn, can help to reduce insurance costs.

Overall, effective risk management is critical to the success and longevity of a business, helping to ensure that the business is able to operate safely, efficiently, and in compliance with regulatory requirements.

TRUCK OF THE QUARTER

BY NATHAN LILLY, AFFILIATE BROKER

Hi there! My name is Nathan and I’m a young realtor with a passion for real estate. Ever since I was a kid, I loved driving around with my parents and looking at houses. It was always so exciting to see the different styles and designs, and I knew that I wanted to be a part of this industry someday.

Fast forward a few years, and I’m now a licensed realtor working for a local brokerage. When I first started out, I knew that I wanted to set myself apart from the competition. After all, there are plenty of other realtors out there, and I needed to find a way to stand out.

That’s when I came up with the idea of offering a free moving truck to all of my clients. I know how stressful it can be to move, and I wanted to help ease that burden for my clients. Plus, I figured that providing a free service like this would show my clients that I truly care about them and their needs.

It wasn’t easy to get started - I had to invest in a moving truck. But once I had everything in place, the response was amazing. My clients were so appreciative of the free moving truck, and many of them told their friends and family about my services.

Word quickly spread, and before I knew it, I was getting more and more clients every week. They were drawn to my unique offering, and they stayed because they loved the service that I provided. It was incredibly rewarding to see the impact that I was making on people’s lives.

Thanks to my free moving truck, I’ve been able to build up a successful real estate business in just a few short years. I’m still as passionate about this industry as I was when I was a kid, and I’m grateful that I get to help people find their dream homes every day.

“Thanks to my free moving truck, I’ve been able to build up a successful real estate business in just a few short years.”