Branzas | Consultants and Designers Presentation

1994 1999 2004 2009 2014

1995 2000 2005 2010 2015

1996 2001 2006 2011 2016

22 years of excellence in brand strategy and design.

1997 2002 2007 2012

1998 2003 2008 2013

„A brand is the gut feeling about a product or service.“

An extended presentation.

Contents.

Who we are.

Vision.

Expertise.

Our team.

References.

Branzas, words and images.

Who we are.

About us.

Vision.

In 1994 Branzas became the first branding and design consultancy agency founded in Romania.

In our 22 years of continued activity we have followed our vision about the major impact of brands on the economy and society, providing consultancy and design for some of the most important Romanian and international brands.

Following our path.

Vision.

In today’s market, brands are economic tools that generate value and growth.

Branzas establishes partnerships with clients that are aware of the economic impact of brands and include them in their accomplishments portfolio.

Following our path.

Expertise.

Analysis

Creation

Implementation

Market Situation Opportunities Trends Threats Consumers Groups Behaviours Attitudes Competitors Positioning Brand strategy Sales & Distribution Marketing Identity Communication Product

Positioning Brand personality Brand concept Brand strategy Target audience Sources of differentiation Brand promise Communication strategy Tone of voice Messages Channels Brand Impact Model Sales & distribution strategy Marketing strategy Verbal identity Name & language Brand identity Product and corporate design Brand world Corporate identity Packaging, E-media, POS materials, Sales, Brand literature, Retail & Environments, Car fleet

Identity standards Brand standards Sales presentation standards Internal brand alignment Intellectual property Brand monitoring Sales & distribution planning Marketing planning Marketing implementation

A comprehensive approach.

Our team.

Our team is made up of top specialists capable of providing complete solutions for your business objectives and goals. + + + + + + +

Brand Sales & distribution, Consultancy and Marketing strategy Graphics, Packaging, 3D and E-media design Copywriting Project and Client Management DTP, Production and Implementation Intellectual property consultancy

Branzas has a multidisciplinary team.

Our team.

Branzas team is widely experienced in a significant number of fields.

Food, beer, soda, snacks, construction, construction materials, hotels, tourism, cars, retail, real estate, pharmaceuticals, transportation, cosmetics and beauty products, NGOs, meat products, software, IT, specialised consultancy, sports.

The vastest range of expertise.

References.

Selected client portfolio.

Corporate and consumer brands.

A

G

M

S

Ancada Animilks Arhimar Atiya Autonet AVE

Gălbenel Gregory’s Grup de Lux

Maratonul VMT MAVI Microsoft MOL MotoBoom

Siemens Smailo Skol Școala de mers pe munte

N Nexxon N’ice Tea

Tășuleasa Social The One Ţiriac Holdings

O

U

Opera plaza Oups

Ursus Ursus Breweries U Transilvania

B Bazzaconi

C Ciucaş Coffeeright Continental Forum Covalact de Ţară

E Elis Pavaje

F Fundaţii Comunitare

A - Z.

H Hello Hotels

I Invictus IRUM

K Keller Krokantzy

L Lactate Harghita La Tarterie Lilu Lunchbox

P

T

V

PlusGSM ProMotor

Vitacom

R

Z

Ronda Medical Rontzy

Zazzaa

Ancada, at a croassroads. sports

Š 2016 Branzas | Consultants and designers

Animilks, a new selection of cereals for kids. foods

Š 2016 Branzas | Consultants and designers

Analysis and design for the architecture office Arhimar.

Š 2016 Branzas | Consultants and designers

Atiya can bring your ideas to life. home and deco products

Š 2016 Branzas | Consultants and designers

Autonet keeps you moving. automotive industry

Š 2016 Branzas | Consultants and designers

AVE, the brand of the jolly and friendly chicken. foods

Š 2016 Branzas | Consultants and designers

Bazzaconi, we’re mad about these crackers. foods

Š 2016 Branzas | Consultants and designers

Welcome to Poiana CiucaĹ&#x;. beers

Š 2016 Branzas | Consultants and designers

Your wake-me-up coffee from Coffeeright. coffee shops

© 2016 Branzas | Consultants and designers

Complete visual identity for Continental Forum. hotels

Š 2016 Branzas | Consultants and designers

Covalact De Ţară, with a fresh touch. dairy products

© 2016 Branzas | Consultants and designers

Everything connects with Elis Pavaje. concrete products and pavement

Š 2016 Branzas | Consultants and designers

A drive for positive change, FundaĹŁii Comunitare. non-government organisations

Š 2016 Branzas | Consultants and designers

Gălbenel, freshly-laid eggs. foods

Š 2016 Branzas | Consultants and designers

Live your tastiest experience at Gregory’s. city food bars

Š 2016 Branzas | Consultants and designers

Grup de Lux, the biggest real estate agency in Cluj.

Š 2016 Branzas | Consultants and designers

Hello Hotels, a friendly identity. hotels

Š 2016 Branzas | Consultants and designers

New identity and adaptations for Invictus. military, protection and security equipments

Š 2016 Branzas | Consultants and designers

IRUM, pulls and gets the job done. forestry equipments

Š 2016 Branzas | Consultants and designers

Drink a Keller and ask for more. beers

Š 2016 Branzas | Consultants and designers

Krokantzy, funnily crunchy. foods

Š 2016 Branzas | Consultants and designers

Lactate Harghita, as good as the day you were born. dairy products

Š 2016 Branzas | Consultants and designers

Fresh goods La Tarterie. freshly baked tarts

Š 2016 Branzas | Consultants and designers

Lilu, a selection of smooth and soft products. home paper products

Š 2016 Branzas | Consultants and designers

Lunchbox takes a step forward. slow food restaurants

Š 2016 Branzas | Consultants and designers

Via Maria Theresia Marathon. mountain sport events

Š 2016 Branzas | Consultants and designers

Identity standards for MAVI Showroom. forestry equipments

Š 2016 Branzas | Consultants and designers

Gift items for Microsoft.

Š 2016 Branzas | Consultants and designers

Some things stay with you from the beginning, with MOL. gas station networks

Š 2016 Branzas | Consultants and designers

MotoBoom, passion for the extreme. extreme motorsports

Š 2016 Branzas | Consultants and designers

Nexxon, the no. 1 specialist in tires. tires wholesales

Š 2016 Branzas | Consultants and designers

n’Ice Tea, fun teas. beverages

Š 2016 Branzas | Consultants and designers

Opera Plaza, the first 5-star hotel in Cluj-Napoca. hotels

Š 2016 Branzas | Consultants and designers

Oups, a new variety of snacks. foods

Š 2016 Branzas | Consultants and designers

Redesigning identity and new standards for PlusGSM. national gsm dealers

Š 2016 Branzas | Consultants and designers

New standards and identity redesign for ProMotor. automotive magazines

Š 2016 Branzas | Consultants and designers

Ronda Medical, the standard in osteosynthesis. medical industry

Š 2016 Branzas | Consultants and designers

Rontzy, specially for those who have the munchies. foods

Š 2016 Branzas | Consultants and designers

Siemens, global network of innovation.

Š 2016 Branzas | Consultants and designers

Identity and direction with Smailo. gps and tracking devices

Š 2016 Branzas | Consultants and designers

New identity and communication for Mountain School. non-government organisations

Š 2016 Branzas | Consultants and designers

Tăşuleasa Social, welcome. non-government organisations

© 2016 Branzas | Consultants and designers

The One, redesign of the magazine. fashion magazines

Š 2016 Branzas | Consultants and designers

Brand strategy and implementation for Čširiac Holdings. conglomerate holdings

Š 2016 Branzas | Consultants and designers

U Handbal Transilvania gets an identity upgrade. sports

Š 2016 Branzas | Consultants and designers

Ursus, the king of beer in Romania. beers

Š 2016 Branzas | Consultants and designers

Ursus Breweries brings beer to life in Romania. breweries

Š 2016 Branzas | Consultants and designers

Website architecture and redesign for Vitacom. electrical and electronic parts wholesales

Š 2016 Branzas | Consultants and designers

Zazzaa, natural fruit juice and nectar. beverages

Š 2016 Branzas | Consultants and designers

Thank you.

Consultants and designers Str. Cometei 5, etaj 2 400493 Cluj-Napoca România tel: 40-264-419129 fax: 40-264-414826 e-mail: office@branzas.ro website: www.branzas.ro facebook: www.facebook.com/branzas documents: www.issuu.com/bogdanbranzas