Cluj-Napoca 2021 European Capital of Culture Brand identity proposals for Cluj Napoca European Capital of Culture 2021 "East of West".
Brief Cluj Napoca is “East of West”. We salute everyone with “Servus”. Dynamic. Progressive. Contemporary. Creative. European. Full of history. Modern.
Branzas
Research Intense and comprehensive visual research and documentation
Branzas
01
Key words and motivations West - left East - right Overlapping Diversity W = Sunrise, Sunset, Cycle WE = Us, together
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Key words and motivations Overlap Inclusion Diversity Cycle Interlacing Infinity
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Key words and motivations Melting pot Colored Diverse Specific flavors
04
Key words and motivations Overlap Diverse Joy Dance Sunrise, Sunset Togetherness
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Key words and motivations Sunrise, Sunset Inflection Ascension Direction Determination Accent
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Key words and motivations Sunrise, Sunset Meeting point From east to west and back Common purpose Convergence
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Ampersand, toghether, aside east, capital letter, light, sunrise vest, capital letter, colder, temperate
We, us
08
We, us
West, capital letters, cardinals
East, capital letters, cardinals
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We, us
West, capital letters, cardinals
East, capital letters, cardinals
10
We, us intersection
West, capital letters, cardinals
East, capital letters, cardinals
11
gateway towards multiculturality and diversity standing inbetween east and west
the three towers, a symbol from the old city’s coat of arms west, colder, temperate
east, alive, impassioned
3D, complexity and stability
12
active and diverse space, where two cultural areas meet
from the East, alive, impassioned
from the West, colder, temperate
melting pot in wich lots of vectors colide creatively
13
city with a western structure, colored with eastern creative elements
the three towers, a symbol from the old city’s coat of arms
the blue square: the colder, temperate West.
East: alive,free and organic shapes
the place, where the west meets the balkans
14
interaction between a rigid and an organic structure
the colder, precise structure specific for the western creative spirit.
brush shape - alive, and colored eastern spirit
flight, movement powered by two distinct components wich act and live together
15
the ram, lider of the flock, mioriţa’ s superior
the wool changes color and texture based on the event/manifestation
the result is diversity, creativity and a sense of humor
self-irony from a city that brings a balkanic scent to the western rigour
16
the place where different layers of culture sedimented
the three towers, a symbol from the old city’s coat of arms
the western base offers stability to the structure
balkanic strata, alive and passionate
hive where the eastern and western elements combined in a unique structure
17
statement - easy to decode
simple, creative, unique the city describes itself with a new word
synthesis of the east of west concept
Branzas