Cluj Napoca 2021

Cluj-Napoca 2021 European Capital of Culture Brand identity proposals for Cluj Napoca European Capital of Culture 2021 "East of West".

Brief Cluj Napoca is “East of West”. We salute everyone with “Servus”.

Dynamic. Progressive. Contemporary. Creative. European. Full of history. Modern.

Branzas

Research Intense and comprehensive visual research and documentation

Branzas

01

Key words and motivations West - left East - right Overlapping Diversity W = Sunrise, Sunset, Cycle WE = Us, together

02

Key words and motivations Overlap Inclusion Diversity Cycle Interlacing Infinity

03

Key words and motivations Melting pot Colored Diverse Specific flavors

04

Key words and motivations Overlap Diverse Joy Dance Sunrise, Sunset Togetherness

05

Key words and motivations Sunrise, Sunset Inflection Ascension Direction Determination Accent

06

Key words and motivations Sunrise, Sunset Meeting point From east to west and back Common purpose Convergence

07

Ampersand, toghether, aside east, capital letter, light, sunrise vest, capital letter, colder, temperate

We, us

08

We, us

West, capital letters, cardinals

East, capital letters, cardinals

09

We, us

West, capital letters, cardinals

East, capital letters, cardinals

10

We, us intersection

West, capital letters, cardinals

East, capital letters, cardinals

11

gateway towards multiculturality and diversity standing inbetween east and west

the three towers, a symbol from the old city’s coat of arms west, colder, temperate

east, alive, impassioned

3D, complexity and stability

12

active and diverse space, where two cultural areas meet

from the East, alive, impassioned

from the West, colder, temperate

melting pot in wich lots of vectors colide creatively

13

city with a western structure, colored with eastern creative elements

the three towers, a symbol from the old city’s coat of arms

the blue square: the colder, temperate West.

East: alive,free and organic shapes

the place, where the west meets the balkans

14

interaction between a rigid and an organic structure

the colder, precise structure specific for the western creative spirit.

brush shape - alive, and colored eastern spirit

flight, movement powered by two distinct components wich act and live together

15

the ram, lider of the flock, mioriţa’ s superior

the wool changes color and texture based on the event/manifestation

the result is diversity, creativity and a sense of humor

self-irony from a city that brings a balkanic scent to the western rigour

16

the place where different layers of culture sedimented

the three towers, a symbol from the old city’s coat of arms

the western base offers stability to the structure

balkanic strata, alive and passionate

hive where the eastern and western elements combined in a unique structure

17

statement - easy to decode

simple, creative, unique the city describes itself with a new word

synthesis of the east of west concept

Branzas