Case Study Cures

Page 1


Statement of Interest Since many international students need to keep their costs as low as possible while studying in the US, students may be confused about why the university requires you to pay for health insurance. Shouldn’t it be optional? The answer, for many students, is no. So to ďŹ nd right doctors and hospitals is much more helping in saving money. Beside of that to understand what kind of disease you have got is saving time.


Problem As an international student at a US art college, I wasn't required to have health insurance, so I didn't buy any. I didn't understand how important it was to have medical insurance in a country where there is no free medical care until I ended up in the emergency room following a cold u. A few days later, the bills started coming and I couldn't believe how much it cost. The hospital reduced my bill, but I regretted not having health insurance during the illness. I could not ďŹ nd right doctors and hospitals I could save a lot. However the insurance is the best choice for the health cares.


What is Cures

Cures services are your ďŹ rst point of contact for international students health needs. As primary hospital ďŹ nding application, we provide reservation services and hospital review informations.


Target Audience

Age

Status

Location

18-30

International Student

United Stated

Under Graduated Graduated PHD


Mood Board


Typeface

Expletus Sans abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(!@#$%&.,?:;)

Expletus Sans is a display typeface, which means that it is not recommended for long pieces of text. However, it's very effective for setting headers and other large sized text, due to it's way of pulling in the reader.

Open Sans abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(!@#$%&.,?:;)

Open Sans is a humanist sans serif typeface. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.


Brand Design Process


Brand Design Process


Brand Design Process TALLY Tally

tally CURES Cures

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Brand Design Process

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tally

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TALLY

CURES

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Brand Design Process

Tally

tally

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Final Logo X/3

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Y/2

Y


Primary Persona Nick

Needs

Age: 20

1. Find out disease and right treatment

Status: International Student(BA) Location: San Francisco Devices: Iphone7

2. To understand disease 3. Safety and trust from right doctor and treatment

Home Country: India

Task flow USER STORY Nick woke up at morning, feel his right shoulder painful.

Open Cures

AI Dialogue

Ask Feeling

Ask Where

Ask Duration

Give Diagnosis

Recommend doctors or hospitals department

See available time for the doctor or department

Make an Appointment

After he worm up for while, go to his porterhouse where his work every day. At lunch break, he opens the “Cures” try to find the problem on his left shoulder. He find a diseases, which is perialthritis. And, there are general information pops out. So, he starts to search nearby hospitals or doctors, which provide suitable treatments for his shoulder. He finds most rated one, and make an appointment at the hospital to finish the treatment. After his treatment, he makes comments on the app.

Notification for Appointment


Secondary Persona Peter

Needs

Age: 19

1. Find out disease and right treatment

Status: International Student(MA) Location: San Francisco Devices: Iphone6s

2. To understand disease 3. Safety and trust from right doctor and treatment

Home Country: China

Task flow USER STORY Peter is a soccer player for college league of California.

Open Cures

AI Dialogue

Ask Feeling

Ask Where

Ask Duration

Upload Pics

Give Diagnosis

Recommend doctors or hospitals department

See available time for the doctor or department

Make an appointment

NotiďŹ cation for Appointment

Someday, he feels itch and his feet start to peel off. He opens the app; start to look up by camera function. He upload some pictures of his feet. And the Cures gives Diagnosis. The disease name is dermatophytosis. The app recommends several hospitals and treatments to remove it. He makes the appointment with most nearby. After his treatment, he comments the service at Cures.


Secondary Persona Lily

Needs

Age: 26

1. Write on a review on the Cures

Status: International Student(PHD) Location: Los Angeles Devices: Iphone6s

2. To help another to understand the treatment 3. Safety and privacy from Cures

Home Country: Australia

Task flow USER STORY Lily is an international student from Australia. She has

Open Cures

ProďŹ le

History

Select the Doctor

Comment on It

Upload Pics

diabetes from her childhood. When she transfers to the UCLA, she has no idea about near around hospitals. So, she opens the app and find recommend hospital for diabetes. And she go the hospital monthly. After some sections, she find out she want to share the experience. In the Cures under the history category to tap comment. It gives the every details of her treatment.

Submit


Information Architecture


Information Architecture Login

Landing Page

AI dialogue

Give diagnosis

Search by Disease Name

ProďŹ lo

Appointments

Hospital and Doctors Nearby

History

Hospital and Doctors Reviews

Reviews

Appointment


Wireframes


Wireframes


Wireframes


Proof of Concept Sign up

Step 1


Proof of Concept Sign up

Step 2


Proof of Concept Landing

Step 3


Proof of Concept Dialogue

Step 4


Proof of Concept Diagnosis

Step 5


Proof of Concept Hospital Nearby

Step 6


Proof of Concept Hospital Nearby

Step 7


Proof of Concept Choose A Doctor

Step 8


Proof of Concept About the Doctor

Step 9


Proof of Concept Appointment Made

Step 10


Proof of Concept Appointment Made

Step 10


Prototype

https://invis.io/p/SY1U053HP8RV


Thank You!


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