Spin Axis See what we roll
WHAT IS SPIN AXIS?
Spin Axis is an educational campaign for youth.
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PROBLEM
Because pilot reports of unmanned aircraft have increased dramatically over the past year, the FAA wants to send a clear message that operating drones around airplanes and helicopters is dangerous and illegal. Unauthorized operators may be subject to stiff fines and criminal charges, including possible jail time. https://www.faa.gov/news/updates/?newsId=83544
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DESIGN FEELING
Agile Bold Colorful Compelling
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LOGO DESIGN PROCESS Brand Name Safe Zone
Eagle Wings
Final Logo Spin Axis
Logo Option
Spin Axis www.spinaxis.com
FINAL LOGO
X/3
X
Y/2
Y
Spin Axis
Spin Axis Pantone 803C
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LOGO COLOR OPTIONS
Spin Axis
Spin Axis
Spin Axis
Spin Axis
Spin Axis
Pantone Black C
Pantone 032C
Pantone 339C
Pantone 660C
Pantone 245C
Spin Axis
Spin Axis
Spin Axis
Spin Axis
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Spin Axis
FORBIDDEN USAGE
Don’t distort the logotype
Don’t rotate the logotype
Spin Axis
Spin Axis
Don’t add the shadow
Don’t stretch the logotype
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Only use the specific color represent the logotype
Don’t arrange the position of each letter
FONT
Exo 2
The Exo 2 font family is a sans-serif typeface. Has a great balance between thick and thin strokes which can be used in a wide range of applications. Exo 2 works beautifully with any text content. www.spinaxis.com
Marketing
INTERACTION IDEA
How it works The Drone is a symbol of flying cursor. When the drone hover over the restrict areas, the area will turn into a color. 1. Enter to the campaign website from social media ads. 2. Use drone cursor to interact with website. 3. Get information from website.
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TARGET MARKET
TOM JONES 16 years old High School Student 5-6 hour(s) screen time every day Tech Savvy www.spinaxis.com
TARGET MARKET
Needs
User story
1. To understand federal drone regulations
When he was 22, he was in Holland with some friends and we bought some unappetizing-looking goods from a head shop. When they took the ‘shrooms, the experienced people made sure there were sugary drinks to hand in case they wanted to dampen the effects— turned out, he’d be glad of that. After some initial tinting visuals, the people he was with began turning into somewhat threatening (but still facially recognizable) animals. The guy sitting next to me became a leering orangutan.
2. To record the trip and to remember it 3. Safety and Inspect your drone physically
Task flow Open Webpage
Main Page
Understand Rules
Interact the Cursor
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Check Video
MARKET RESEARCH
More than 9 out of 10 American teenagers use social media, and they name Instagram as the most popular site by far.
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68% In the survey, analysts examined how teen’s social media preferences have changed over the last year. They found that Instagram has become even more popular, with 68 percent of teens currently saying they use it https://www.statista.com/statistics/199242/social-media-and-networking-sites-used-by-us-teenagers/
WEBSITE WIREFRAME
FINAL WEBSITE
INSTAGRAM ADS
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INSTAGRAM ADS
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Thank you!