Case Study Tripper

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Break The section subtitle


About Tripper

It is way to let user to remember the user’s inside feelings and Subconscious from “trip”(a hallucinogenic experience after taking psilocybin mushroom). Also, record the health data in the trip. It includes an app, a wearable device and advertisement website.


About Psilocybin Drugs

32 Million A new study shows that an estimated 32 million people in the U.S. have used LSD (lysergic acid diethyl-amide), “magic mushrooms� (psilocybin), or mescaline (peyote and other cacti) at some point in their lives, many in the recent past.

Schedule I Drugs


About Magic Mushroom

Cul5va5on

In Religon

Possession

Inside

Sale

Subconscious

Transport

4

Psychoactive mushrooms have been used by cultures around the world for thousands of years.


About The “Trip”

The effects of magic mushrooms can usually be felt within 20-30 minutes. These effects can last on average from three to six hours.


Target Market Age: 16-28 All gender Who is first time to “trip�

9.2% of high school seniors in the United States used hallucinogens other than LSD at least once in their lives, a category that includes shrooms.


Primary Persona Sara

Needs

Age: 20

1. Need a trip siVer for her trip

Status: Student LocaSon: Washington, DC Devices: Iphone6 Tech Savvy:

Main Page

Tripper Info

Invite A Tripper

3. Safety and trust from right tripper

User story

Task ow Open Tripper

2. To record the trip

Tripper Around

Sara always interested in trying mushrooms, but up until recently pot had been her only real drug experience. However, her friend Tom bought some on the Internet. They took them before we hit a festival. I was a little worried about going out while tripping, but Tom had done mushrooms plenty and said he’d look after me. Honestly, it was a glorious experience. They smoked a little pot, but no booze, and it was just incredible. Music had never sounded like that to her before, and what she really took away from it was just how funny everything was.


Primary Persona Terrance

Needs

Age: 24

1. See how the trips affect herself

Status: Driver

2. To record the trip and to remember it

LocaSon: New Jersey

3. Safety and trust from right tripper

Devices: Iphone6s Tech Savvy:

User story

Task flow Open Tripper

Main Page

Tripper History

Trip Detail

Profilo

He was 16 at the time, and he had concocted a vat of mushroom tea—a vile-tasting concoction created by steeping the ‘shrooms for hours in warm water and lemon juice. It basically tasted like dead man’s feet—and that’s being generous. However it was extremely potent, as you could ingest a greater amount that way. As my mind began to burst apart into fractal insanity, we could no longer stay with those oppressive, peeling walls. We ran around in the fields, whooping like madmen, flashing torches at each other. The next day I felt like I’d been punched repeatedly in the stomach. It took me a while to realize I’d hurt my muscles laughing so hard.


Primary Persona Andrew

Needs

Age: 28

1. See how the trips affect herself

Status: Writer LocaSon: New York City Devices: Iphone6s Tech Savvy:

Main Page

Edit Profilo

Be A Tripper

3. Safety and trust from right tripper

User story

Task flow Open Tripper

2. To record the trip and to remember it

Profilo

When he was 22, he was in Holland with some friends and we bought some unappetizing-looking goods from a head shop. When they took the ‘shrooms, the experienced people made sure there were sugary drinks to hand in case they wanted to dampen the effects—turned out, he’d be glad of that. After some initial tinting visuals, the people he was with began turning into somewhat threatening (but still facially recognizable) animals. The guy sitting next to me became a leering orangutan.


Brand Design Process


Brand Design Process

S H RO

OM TRIP


Brand Design Process


Brand Design Process

Kaushan Script abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(!@#$%&.,?:;) Brushed Script, Calligraphic, Casual, Contemporary, Display, Handrawn


Final Brand

Y/2

Y

Y/2

#51079E

#FAAF40

#EE4036


Forbidden Usage

Don’t distort the logotype

Don’t rotate the logotype

Only use the specific color represent the logotype

Don’t add the shadow

Don’t stretch the logotype

Don’t arrange the position of each letter


Design Solu@on

Find trip siVer Send Help Message

Record Talking in the Trip

Sale App and Device


Informa@on Architecture


Wireframe


Wireframe

Landing Page/Sign In

ProďŹ le Trip Records

Connect the Device

Tripper Around

Tripper Message

Trip History

Tripper Information

Trip Detail

Invite a Tripper


Wireframe

Landing Page

Start/pause Page

Recording Page


Wireframe


Wireframe

Home Page

Advertisement

Download Page


UI Design Process

Lato abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(!@#$%&.,?:;) The semi-rounded details of the le=ers give Lato a feeling of warmth, while the strong structure provides stability and seriousness. “Male and female, serious but friendly. With the feeling of the Summer,” says Łukasz.


UI Design Process


UI Design Process

10:09

Mon

9

00:40:37

10:09

10:09

00:40:37


UI Design Process


Adver@sement Campaign


Prototype

hVps://invis.io/KEBLO5TPF


Cita5on • • • •

hVps://www.reddit.com/r/shrooms/comments/3vijwr/its_my_first_Sme_taking_shrooms_frequently_asked/ hVp://www.substance.com/my-first-Sme-on-magic-mushrooms-ten-psilocybin-experiences/9766/ hVps://www.ncbi.nlm.nih.gov/pmc/arScles/PMC3917651/ hVp://ecstasy.com.ua/psilocybin/psilocybin-usage-trends


Thank You!


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