BOWLS WA REPORTS - CLUB DEVELOPMENT The Club Development Committee (CDC) is responsible for providing support and assistance to clubs and their members, in whatever form that may take. The continued focus areas were:
valuable. What COVID-19 has taught us is that those who plan well, have strong governance and good leadership will always survive in trying times and we are proud to say that as a sport together we have done this extremely well.
Vince Del Prete
• Governance: Strategic, Operational, Risk Management Plans and strategies;
Over the last 12 months the CDC has continued to expand on several programs and initiatives developed in prior years. This is assisting the sport to be viewed as accessible to all ages and demographics aligning to the Bowls WA Vision for Bowls to be recognised as a sport of choice. GOTTA LOVE THE BOWLO
The Gotta Love the Bowlo moved into its fourth year of implementation with a radio campaign • Financial viability: Sound and accountable split over two periods. These were targeted in the peak times of bowls season from October to financial management, Cash flow and November 2020 and from January to February investment management; 2021 specifically designed to attract people • Membership recruitment: management to Clubs regardless of whether they are social members, casual participants, or competitors. and marketing, retention targets and
strategies;
• Club environment: Activities and events, Member surveys and Volunteer Management Plan; • Promotion and development: Strategies (community bowls, Jack Attack, attractive events); and • Compliance: with Associations Incorporations Act; Liquor Control Act and Club Constitution.
The more we promote our Clubs to the wider communities the healthier the sport becomes and increases the strengths of Clubland. The decision to partner with our National body Bowls Australia’s media partner SEN proved a fruitful one as the campaign delivered $5,730 worth of bonus advertising. The CDC will continue to evaluate the effectiveness of this campaign with the prospect of using targeted digital marketing in the coming season as a priority.
BOWLS WA AMBASSADOR The CDC works within a tight budget to achieve its objectives along with promoting the sport on Complementing the Gotta Love the Bowlo behalf of clubs to the public of Western Australia. campaign, the re-appointment of Brad Hogg as an advocate for our sport is proving important in The impacts of COVID-19 on Clubs have meant changing the image of bowls. volunteers and staff within the club environment have been required to be agile and react quickly Brad’s profile as a former International Cricketer to changing circumstances, as such the Club continues to give us opportunities to promote Development and planning focus was lessoned bowls to a more mainstream audience as he from a club point of view. appeared on several radio stations and country television throughout the year. The CDC recognises that Clubs have been stretched both in terms of resources and Brad’s role in creating video content highlighting financially with the Regional Bowls Managers the people and Clubs within our sport continues support in these times proving extremely to showcase what we have to offer for all.
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