Boutique Magazine December 2021

DECEMBER 2021

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 133

Seasonal cheer

Reflecting on 2021 Must-visit trade shows Joyful SS22 fashion How to be more sustainable

Partner-up for fashion sourcing 7-9 February 2022 Paris Le Bourget, France www.texworldevolution-paris.com

EDITOR’S LETTER

Happy Christmas

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT FACILITIES MANAGER Beccy Wells – beccy@bpmedialtd.co.uk Tel 01795 515288 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2021 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of by basics/OWN; E: pg@bybasics.com bybasics.com

F

or all the misery covid has inflicted on us, the seeming hastening of time is probably the most baffling. Somehow, it’s Christmas again. And somehow, we’re about to say goodbye to yet another difficult year.

Yes, 2021 was probably doomed from the start. It kicked off with another national lockdown - and amid the cold weather, it felt bleak, long and dreary. But the UK’s impressive vaccine programme gave us light at the end of the tunnel. And when spring arrived, we were more than ready to get on with our lives. Retail sales picked up, socialising returned and the future finally looked positive.

But as the end of summer beckoned, cracks were appearing - and it wasn’t just because of the pandemic. Brexit was causing real problems for businesses while a HGV driver shortage and fuel crisis followed. Then came Omicron, a new covid variant that’s not yet fully understood. In response, the government introduced Plan B measures, making mask-wearing mandatory in some public spaces and advising people to work from home. But while early data suggests that footfall has taken a hit, shoppers still appear to be spending, with November sales climbing higher than the same month in pre-pandemic 2019 (turn to page 7 for the full story).

Despite the gloom, there have been many positives this year – and

optimism remains high among independent retailers. Many of you have made major strides, opening more physical stores, hosting sell-out events, increasing overall sales and embracing e-commerce. We’ve loved hearing about all your triumphs and successes.

So for this reason, we’ve asked some industry insiders to share their biggest achievements (and hopes for the new year) on page 64. We hope you’ll find lots of inspiration in this issue for planning your strategy for 2022.

And with that, on behalf of the entire Boutique magazine team, I’d like to wish you a wonderful Christmas and a happy, healthy new year. Stay safe and we’ll see you in January.

SHOP TALK

SHOP TALK Why would you want that to happen again? While many indies have enjoyed fantastic sales since Freedom Day and the data for next year is looking positive for both suppliers and stockists, covid is here to stay.

The sooner we embrace the changes needed to survive and thrive in 2022 the better. I’m sure the whole supply chain will have a fantastic – and fun year ahead.”

Sally Longden, owner, Stick and Ribbon

Happy new year INDUSTRY INSIDERS DISCUSS THEIR BIGGEST ACHIEVEMENTS IN THE PAST 12 MONTHS AND WHAT THEY’RE HOPING FOR IN 2022

I

t’s been a difficult year for small businesses and many of us are looking forward to welcoming in 2022. While the pandemic and Brexit are creating problems for suppliers and stockists, the vaccine programme has enabled the country to get back onto its feet. Here boutique owners, agents and brand owners reveal what they’ve achieved during this difficult period as well as discussing their hopes and dreams for the year ahead…

Mandy Errington, owner, DJV Boutique

“This year has obviously been a torrid time for small businesses. However, we’ve successfully weathered the storm and become well adapted, facing challenges head on to sustain trade and rebuild our business. Introducing fresh ideas has also helped us to bounce back. We always had a robust online strategy and have enhanced this 64 | boutique. | DECEMBER 2021

Gemma Ward, Editor

by introducing e-gift cards and virtual fashion shows. I was also named a #f:entrepreneur100 this year, which alongside other prestigious accolades and media coverage, has helped me maintain a positive outlook. We’ve introduced some menswear and accessories in time for Christmas to expand our in-store offer and always on the lookout for additional lines to keep our customers well engaged. Next year we celebrate a decade of trade and look forward to trading for many more years to come as individuals continue to embrace the ‘shop small’ pledge.”

Cathy Vandeputte, owner, Partners in Fashion

“Our biggest achievement this year is to have survived the covid crisis, health wise and financially. And we are also delighted to retain all of our loyal staff member. Next year we hope to get back to a normal order pattern for AW22 with more customers

PHOTO BY CARLOS ON UNSPLASH

visiting our showroom and not doing so many virtual appointments, which are quite exhausting! We feel that indies will grow stronger as a result of recent lockdowns, with customers shopping locally and supporting small businesses - particularly with the return of holidays and social events.”

Joanna Edwards, founder, Joanna Edwards Agency

“After the success of SS22 we believe the positivity will roll over into AW22, our customers are keen to book London showroom appointments and especially our additional Manchester location, which is proving very popular. Our ever-evolving brands are producing inspiring collections that are selling extremely well. It’s an exciting chapter moving forward. Our hope is that with the support system our agency gives to all our retailers and the support from our brands we can share a great year ahead with our stockists. Despite the

challenging times with not just the pandemic but also Brexit, I’m very proud of how my agency and brands have faced these challenges and constantly found solutions along the way. Our continued aim is to give our very valued retailers the support they deserve. It’s been a tough year and I think everyone deserves a pat on the back.”

Hari Krishnadasan, MD, Capri

“With 2022 just around the corner, we as a brand have put procedures into place in case there is a lockdown 3.0 – but we also are looking forward to a great year. UK businesses must prepare like another lockdown might happen. If it doesn’t, you were ready. It’s a win-win no matter how you look at it. Too many people are running their businesses like everything is going to be OK. But it actually might not be, and you could get very hurt. I bet many of us were stung in the first lockdown.

“I guess the highlight of 2021 has to be survival. All independent retailers should give themselves a big pat on the back for all their hard work.! It’s been a tough old slog. We were proud to represent Nottingham on re-opening day on BBC News, which turned out to be some great publicity for us. Another highlight has to be the overwhelming support from all our regular customers. These past 20 months have really shown us that we are more to them than just a clothes shop - we are part of the community. And to be able to put a smile on someone’s face means so much to us. Going forward into 2022, we are excited by the thought of putting on regular fashion shows and style events. We also plan to build on everything we’ve learned through some tough and difficult times!”

Sophi Pickard, owner, The White Room

“We are absolutely delighted to have just opened our second boutique.

After several years of growing sales and continual growth of our customer base, this feels like a real achievement and one we’re very proud of. Like all small business owners, the pandemic has made us dig deep and work even harder to stay in business. During this time, we’ve changed to stay current and accessible during lockdowns. Now we are looking forward to a bright 2022 where we continue to support local and build our online offering.

Hopefully small businesses can once again thrive and bring a vital presence to our communities.”

Donna Nichol, owner, Chloe James Lifestyle

“I feel very positive about business going forward and I’m hoping that Chloe James Lifestyle will go from strength to strength in 2022! I think a lot of people have recognised the important part that indies play - not only in the local economy, but in maintaining a sense of community and pride in where you live. I want to build on all that we’ve achieved this year and continue to grow the website business alongside that of the store. Our biggest achievement in 2021 was definitely our tenth birthday fashion show at St Albans cathedral. Our Christmas ad, which we’ve posted on our socials as a sort of John Lewis/ M&S spoof, has also been extremely popular with fantastic feedback.”

STOCK UP

Retro revival DIG OUT YOUR LAVA LAMP - NOSTALGIA IS BACK FOR SS22

I

n difficult times, the past can seem more appealing. So it makes sense to see fashion designers turning to happier days to find inspiration for their latest collections. From 1970’s florals and tiedye prints to roller-skate necklaces, here are some of our favourite throw-back-inspired buys to brighten up your rails this spring…

PRINT CULT FURNITURE, £POA CROP TOP MUNTHE, £POA

John Pearce, founder, John Pearce Fashion

“Indies have had a good time since things opened in March this year and are looking forward to even better business for 2022. For us, our biggest hit has been by basics and OWN, with promising results for new brand ANDAM too. The market is waking up, a record number of new accounts opened. With by basics/ OWN, our product and business models are spot on and our colour range is unmatched. One single unit indie placed 23 orders with us in six months in 2021.

My hopes and plans for 2022? The shows and stands are planned for February and we are looking forward to taking part. By no means a small part in the recognition of our brands by the market has been the campaign run in Boutique magazine since December 2020. So, thanks to you all!”

SWEATER MUNTHE, £POA HEADPHONES NECKLACE SCREAM PRETTY, £POA

SKIRT RABENS SALONER, £POA SHOES JORI PAPA, £POA

Victoria Rex-Lees, owner, The Women’s Society Boutique

“The last 18 months has given us time to reflect and assess our direction ensuring that we are bringing the right collections to our customers. We are super positive about 2022 with lots of events in the pipeline and an array of new brands to bring to our customers.

Hello 2022!”

DECEMBER 2021 | boutique. | 65

24 | boutique. | DECEMBER 2021

DECEMBER 2021 | boutique. | 3

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CONTENTS

DECEMBER 2021 | boutique. | 5

S/S 2022

Olympia London 16–18 January topdrawer.co.uk

RE INVENT YOUR EDIT

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

JASON KING ON UNSPLASH

Cold weather causes high street footfall to dip in November but retail sales still show signs of recovery

H

igh street footfall declined by 0.4 per cent on the week that began with Cyber Monday, reveals data from Springboard.

However, the number of shoppers visiting shopping centres and retail parks rose by 2.3 per cent and 1.3 per cent respectively, suggesting cold weather caused the high street slump.

Elsewhere, BRC-Sensormatic IQ data reveals a total decline in UK footfall of 15.7 per cent in November 2021 compared to November 2019. However, that the number of shoppers visiting bricks-and-mortar stores on Black Friday soared by 35.3 per cent compared to the previous weekend (19 November 2021).

But while footfall was down on prepandemic levels, retail sales improved in November compared to the same month last year while sales were also stronger than they were in 2019.

The latest BRC/KPMG Retail Sales Monitor reveals shoppers spent 5 per cent more this year than they did last November overall when the UK was

in national lockdown. Sales were 4.1 per cent higher than in pre-pandemic November 2019.

Online sales also declined in November 2021 when compared to same month last year, with shoppers spending 17.9 per cent less on their devices than they did in 2020.

However, online sales were still 18 per cent higher than they were in November 2019 – suggesting that shoppers are continuing to embrace online shopping because of the pandemic.

“Footfall figures slipped back slightly on last month, as the harsh November weather deterred some customers from shopping in-store,” says the British Retail Consortium’s Helen Dickinson OBE. “While footfall over the Black Friday weekend failed to match its 2019 levels, this year saw deals spread over the entire month, allowing customers to bargain hunt over a prolonged period. As people prepared their wardrobes for cold weather, consumers took advantage of

discounted clothing, shifting the focus of Black Friday from just electronics and household appliances.”

Paul Martin, UK head of retail at KPMG, adds: “Retailers will be hoping consumer confidence continues this month as we head to a vital period before Christmas. As we look ahead to the new year, rising costs continue to bite into margins and supply chain issues have impacted the availability of goods, leaving retailers with very little room for the mega discounting events we’ve seen in previous January sales.”

All figures came before the government’s tightening of restrictions in response to the Omicron variant, which saw face coverings become mandatory in shops again on Tuesday 30 November.

Springboard reports the early impact of Omicron caused a decline in footfall in large cities as shoppers stayed local or worked from home.

Footfall in regional cities outside of the capital dipped by 3.8 per cent on the week before while small towns saw a rise of 1 per cent.

DECEMBER 2021 | boutique. | 7

FASHION FIX

Indies shun Black Friday discounting in favour of new shop small campaign More indies boycotted this Black Friday than previous years, with research from Bira suggesting around 85 per cent actively decided not to take part. In a bid to support small businesses, Not on the High Street and Holly and Co founder Holly Tucker MBE launched new campaign Colour Friday as the antithesis of the original discount-focused event.

Retailers and brands were invited to help spread the word about the new annual alternative, which supports small businesses instead of large corporations.

“People got involved in the most colourful and creative ways,” says Tucker. “From here on in, we will continue to work hard year-round to change the way the nation shops for the better, so that Black Friday will one day become a thing of the past and conscious consumerism and happy shopping will be our future.”

Indies who missed this year’s event can also take part in Holly and Co’s #CampaignShopIndependent in the run up to Christmas by downloading a campaign support kit via holly.co.

Barbour crowned Menswear Brand of the Year at Drapers Awards British heritage label Barbour was named Menswear Brand of the Year at the Drapers Awards 2021. Its team was crowned at a black-tie ceremony at the London Hilton on Park Lane attended by large fashion brands and high street retailers. Other winners included The Very Group, which took home three awards for Pureplay of the Year, Team of the Year and Leader of the Year for CEO Henry Birch.

Dame Zandra Rhodes, meanwhile, was presented with the Lifetime Achievement Award.

The judging panel, which included Jigsaw CEO Beth Butterwick and Mint Velvet co-founder Stuart Grant, said Barbour “thrived during 8 | boutique. | DECEMBER 2021

the lockdowns as customers spent more time outdoors.” The brand ended 2020 in “a strong position,” exceeding internal sales forecasts by 14 per cent thanks to the rise in demand for walking shoes, waterproof jackets and wellies.

Barbour’s Paul Wilkinson comments: “Winning a prestigious award like this and achieving industry recognition means so much to us. It is the result of hard work, commitment and dedication across all of our teams from design, marketing, sales and customer services to supply chain and our warehouses to deliver the best service possible to all of our customers.”

TIM MOSSHOLDER ON UNSPLASH

Bira launches new indieexclusive online marketplace The British Independent Retailers Association (Bira) has announced the launch of a new online marketplace especially for indies. Neartoo is a collaborative platform created to help independent businesses thrive. Bira says the site provides retailers with a new cost-effective way to sell online - helping them build their presence both locally and nationally.

The nationwide platform is open to all retail categories and offers benefits including “significantly lower sales commission than its competitors” with a fee of 7 per cent, 24/7 local support and online tutorials and synchronisation with Woocommerce and Shopify.

Bira CEO Andrew Goodacre comments: “Above all else, Bira wants independent retailers to succeed – and that’s why we have developed Neartoo. This new online trading platform will allow indie retailers to sell online, arrange click-andcollect and really engage with local customers – and all for a lower cost than any other similar marketplace.

We honestly believe Neartoo will help retailers sell more and make more money. All we need now is for independent retailers to sign up and be part of an exciting new venture.”

Find out more about Neartoo on page 62.

First launched in 1894, Barbour was also named Best Womenswear Brand and Best Menswear brand at September’s Drapers Independent Awards 2021.

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FASHION FIX

Chloe James Lifestyle spreads Christmas cheer with uplifting festive advert St Albans indie Chloe DONNA NICHOL James Lifestyle is getting its customers into the Christmas spirit this year with the help of a new online advert. The boutique has released a 60-second video on its social media channels, which was created on Instagram reels by team member Ema Best for zero budget.

Engagement has been high for the ad, which amassed over 5,000 views in just 24 hours after its release.

Owner Donna Nichol stars in says. “We wanted it to be fun and the tongue-in-cheek video, filmed uplifting and reflective of the ‘feel’ inside her store, with some of her of Chloe James – it had more than other team members: “We came up 5,000 views in 24 hours and the with the idea at a team meeting as a feedback has been fantastic.” sort of spoof of all the fuss around Watch the video on Chloe James everyone waiting for the John Lewis Lifestyle’s Instagram page via and M&S Christmas adverts,” she @chloejameslifestyle.

Social media driving support for indies, reveals research New research from American Express Shop Small reveals that social media is encouraging more consumers to support indies. In a survey of 2,000 UK-based adults, nearly three-quarters (72 per cent) who follow more small businesses on social media than they did 12 months ago are spending more with them too. In total, UK consumers have spent £3.7 billion with small businesses they follow on social media in the last year.

While following small businesses on Instagram is more prevalent among females and those under 35, those aged 55 and over are the most likely to have spent with SMEs (68 per cent), compared to 59 per cent of those aged 35 and under.

10 | boutique. | DECEMBER 2021

The research also reveals nearly half of followers (47 per cent) are more willing to spend more money with a business they follow on social media.

Michelle Ovens CBE, director of Small Business Saturday, comments: “Digital channels have been a lifeline for businesses during the pandemic and this research shows just how much that converts into income for the smallest businesses. Building relationships online can open up huge opportunities for retail and hospitality and we have seen just how much the public have embraced those relationships over the last year.”

Boutique barometer INDUSTRY SALES FIGURES OCTOBER 2021 (VERSUS OCTOBER 2020)

+21.28% Average sales quantity

+11.38% Average selling price

+2.32% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

KARSTEN WINEGEART ON UNSPLASH

2-3 FEB 2022 Discover new and emerging labels, together with established brands and industry leaders.

We look forward to welcoming you to the INDX Womenswear & Footwear Show.

Register now: www.indxshows.co.uk UNFORGETTABLE . UNRIVALLED . UNMISSABLE

REGISTER NOW

Where the industry unites For exhibitor enquiries visit www.indxshows.co.uk or email info@indxshows.co.uk

FASHION FIX

A new flame

Hackney-based brand Old Flame Club creates hand-poured candles with embroidered appliqué badges in five signature scents. £POA; Tel: 07733 296 049 E: marits@ maritsroberts.com

On the fringe

Perfect for throwing over jeans or swimwear, Rabens Saloner’s fringed kaftan is a guaranteed summer showstopper. £POA; E: julie@ rabenssaloner.com

Dusk ‘til dawn

Luxe loungewear brand Orchard Moon creates sustainable garments and accessories featuring hand-painted prints.

Its hero pyjamas are crafted in a crueltyfree blend of Lyocell and Lyocell filament derived from sustainably-managed woodlands - making them the perfect choice for conscious shoppers. £POA; E: hello@orchardmoon.com

Boutique loves…

STYLISH BUYS TO ELEVATE YOUR OFFER THIS SS22

Let it rain

Designed to withstand even the stormiest weather, Rains’ SS22 collection features functional and stylish outerwear and accessories that are perfect for navigating a great British summer. £POA; E: jc@rains.com

Summer styling

Danish label Samsøe Samsøe combines the utilitarian ease of Copenhagen street style with a quintessentially Scandinavian spirit. For SS22, buyers can expect contemporary capsule pieces, softly tailored separates and designs that can be worn effortlessly from mid-week to weekend. £POA; E: vitus@samsoe.com 14 | boutique. | DECEMBER 2021

6-9 FEBRUARY 2022 | NEC BIRMINGHAM

Contemporary women's ready-to-wear Footwear I Fashion Accessories Jewellery & Watch Edit

moda-uk.co.uk

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@chloejameslifestyle

“We only have a tiny little window… it’s almost impossible to represent all the different things we stock. But it’s all we’ve got and we do our very best to make the most of it.”

@pamelashifferprimrosehill

“Come on into our Village Grotto. The temperature has dropped and it’s all starting to feel a little bit more festive!”

@djvipswich

“Ta Da! We’re Christmas window ready and fully stocked to cater for your Christmas gift shopping (or a sneaky treat for yourself )…”

@alluringboutique_elgin

“Our shop floral display has shed her autumn leaves and been replaced by pink and natural pampas grass and pink Christmas baubles.”

Social butterflies @craneandkind

Family-run lifestyle boutique Crane and Kind stocks sustainable independent brands while donating some of the proceeds of its own label to various charities.

16 | boutique. | DECEMBER 2021

@notjustanother store_ldn

East London indie Not Just Another Store posts effortlessly cool images featuring its range of products across fashion, literature, art, homeware and interiors.

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@thegreen andfound

The feed for Deal indie The Green and Found is a feast for the eyes and offers a real masterclass for anyone wanting to create a aesthetically pleasing Instagram page.

Showing Autumn/Winter 2022 in London: 6th Feb - 18th Feb ‘22 Manchester: 20th Feb - 25th Feb ‘22 Apt Collections Int 0207 5803202 • claudia@aptcollections.ltd.uk • www.aptcollections.co.uk •

@aptcollections

FASHION FIX

British bake-off

Created in homage to Brick Lane’s famous bagels, The Shoreditch Mask Company’s sustainable Shoreditch Tee is made from organic cotton and printed with water-based dye. £POA; E: info@ theshoreditchmaskcompany.com

Joy to the world

Chic enough to wear all year round, Isla Day’s eco luxe pyjamas will sell for full price long after you’ve finished the last of the mince pies.

Its products are also delivered in FSC certified paper, recycled cardboard and compostable shipping bags for extra sustainability points. £POA; E: sofia@blackpr.co.uk

Circular style

Heritage sports brand Puma is launching an experimental version of one its most iconic styles in its quest to create more sustainable footwear.

The Re-Suede trainer, which is made from eco-friendly materials such as zoology tanned suede and TPE, is to be worn for six months before being put through an industrial biodegradation process to see how effectively it decomposes. The brand hopes its research will pave the way for a future circular production cycle. £POA; Tel: 0203 326 5481

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

Chic comfort

Combining the best of both worlds, the OWN by basics cotton/ wool series offers comfortable and chic styles that can be worn as loungewear or after exercise.

Choose from five styles in six colourways such as this blouse with collar in almond milk. Each piece is made in Europe from 55 per cent mulesing-free merino wool and 45 per cent organic cotton. Buyers can order only what they need when they need it for flexibility that’s easy to love. £POA; E: pg@bybasics.com bybasics.com 18 | boutique. | DECEMBER 2021

Cool collab

Berlin-based sustainable brand Ucon Acrobatics has collaborated with 20 designers in 20 different countries to mark its twentieth anniversary. Each has created a unique print for a limited-edition line of recycled PET backpacks. Designers involved in the project include HMD Studio in the UK, Japan’s Yasuda Takahiro and Ryan Carl from the USA. £POA; E: hello@ucon-acrobatics.com

pg@bybasics.com bybasics.com

FASHION FIX

Starry night

Christmas cracker

Made with love and designed in-house, Capri’s sophisticated jewellery is just the thing for brightening up your Christmas display. Each of its bracelets and necklaces is crafted using reclaimed and recycled materials - resulting in the perfect year-round gift. £POA; Tel: 0203 819 0819 capriclothingonline.com

Dressing up

Handmade by local seamstresses in Somerset, Pearl Lowe’s luxurious velvet vintage-inspired dressing gowns might just be too nice to wear indoors. Available on short order, £POA; E: enquiries@pearllowe.co.uk

Treasure trove ELEVATE YOUR RAILS WITH THESE LUSTWORTHY BUYS

She wore blue velvet British boutique label From My Mother’s Garden has unveiled a range of stunning velvet cosmetics bags just in time for Christmas.

Featuring some of its most popular natureinspired prints, choose from two sizes to update your gifting edit. The brand has also created a new range of printed collars and cuffs to inject colour into tops and knitwear. £POA; E: info@frommymothersgarden.co.uk; frommymothersgarden.co.uk

20 | boutique. | DECEMBER 2021

Crafted from recycled sterling silver with rhodium or 18ct gold plating, Scream Pretty’s Celestial Chunky Huggie Hoop Earrings will bring cosmic sparkle to your store’s jewellery line-up. Each features a curved design with etched stars set with clear cubic zirconia stones creating dazzling results. £14.95; Tel: 01753 424 160 E: sales@ screampretty.com tradescreampretty.com

Easy styling

With a tiered hem, pockets and back elastic waistband for comfort, Lily and Me’s ditsy print Witcombe midi skirt is the perfect everyday style. Pair with a simple plain tee and trainers or layer up in the cooler months with tights, boots and a chunky oversized knit. £16; Tel: 01452 207 766 E: info@lilyandme.com lilyandme.com

To view the full collection and digital catalogue visit our website

www.dantejewellery.co.uk

Spring collection and digital catalogue are available on our website T: 01260 226 588

Email: info@dantejewellery.co.uk

www.dantejewellery.co.uk

No minimum for online orders and no-quibble returns policy if an

Telephone item 01260 226 588 Email : Info@dantejewellery.co.uk is not what you expected via our Freepost address No minimum for online orders and no-quibble returns policy if an item is not what you expected via our Freepost address

STOCK UP

Stock Up

WHAT TO BUY NOW

Throw-back style

JOE BROWNS

F

rom retro-inspired emblems to tie-dye prints, fashion is full of nostalgia for SS22. We’ve found the perfect throw-back pieces that are guaranteed brighten up your boutique this spring…

DECEMBER 2021 | boutique. | 23

STOCK UP

Retro revival DIG OUT YOUR LAVA LAMP - NOSTALGIA IS BACK FOR SS22

I

n difficult times, the past can seem more appealing. So it makes sense to see fashion designers turning to happier days to find inspiration for their latest collections. From 1970’s florals and tiedye prints to roller-skate necklaces, here are some of our favourite throw-back-inspired buys to brighten up your rails this spring…

PRINT CULT FURNITURE, £POA CROP TOP MUNTHE, £POA

SWEATER MUNTHE, £POA HEADPHONES NECKLACE SCREAM PRETTY, £POA

SKIRT RABENS SALONER, £POA SHOES JORI PAPA, £POA

24 | boutique. | DECEMBER 2021

STOCK UP LAMPSHADE JOE BROWNS, £POA

ROLLER SKATE NECKLACE SCREAM PRETTY, £17.95

TEE SUGARHILL BRIGHTON, £10.70 MIX TAPE HUGGIE SCREAM PRETTY, £9.95 SMILEY CANDLE OLD FLAME CLUB, £POA

PRINT ABSTRACT HOUSE, £POA

CHAIR CULT FURNITURE, £POA

LAMP CULT FURNITURE, £POA

DECEMBER 2021 | boutique. | 25

STOCK UP DAISY JUMPER SUGARHILL BRIGHTON, £21.40

MINI ROBE FROM MY MOTHER’S GARDEN, £POA

BLOUSE JOE BROWNS, £POA

TIE-DYE SWEATSHIRT RABENS SALONER, £POA DRESS MUNTHE, £POA

JEANS MUNTHE, £POA

ABSTRACT HOUSE ankorstore.com/brand/abstract-house CULT FURNITURE E: trade@cultfurniture.com FROM MY MOTHER’S GARDEN frommymothersgarden.co.uk/wholesale JOE BROWNS E: wholesale@joebrowns.co.uk JORI PAPA joripapa.com MUNTHE E: hlm@munthe.com OLD FLAME CLUB E: marits@maritsroberts.com RABENS SALONER E: julie@rabenssaloner.com SCREAM PRETTY trade.screampretty.com SUGARHILL BRIGHTON Tel: 01273 911 393

26 | boutique. | DECEMBER 2021

OWN - DENMARK

BARCELONA

AARHUS

See us at the following shows: INDX Stand P690 Harrogate Fashion Week Stand M52 SCOOP London we will be in the Danish Group

Appointments: M: +44 (0)7504 117954 E: info@jpf.london W: www.jpf.london

PROMOTION

Brands to watch UPDATE YOUR WOMENSWEAR OFFER FOR AW22 WITH THESE DARING CANADIAN LABELS

EVERSASSY Canadian womenswear brand EverSassy offers contemporary fashion for confident women. Its forward order collection is designed in Montreal and manufactured in Turkey to the highest quality. The label’s quirky and individual styles are expertly crafted using natural and breathable fibres - ensuring they’re made to last. Hero pieces for AW22 include striped blouses, modal pants, knitwear and animal print dresses. There’s also a weekend collection featuring a cotton neoprene jacket and cosy hoodie coat.

SHOWING AT: Frankfurt Fashion Fair (16-21 Jan); Who’s Next, Paris (21-24 Jan); Modafabrik, Amsterdam (22-23 Jan); Fashion IS, Helsinki (27-29 Jan); Dusseldorf Fashion Week (26 Jan – 2 Feb); Momad, Madrid (4-6 Feb); Harrogate Fashion Week (6-7 Feb); Quarter Fashion, Schkeuditz (5-7 Feb).

CONTACT: Tel: 00 353 21 203 8019 E: sales@dolcezzaeurope.ie eversassy.com

DOLCEZZA Designed for real women, Canadian label Dolcezza specialises in elegant womenswear made from natural and breathable materials. Its pieces are designed to be comfortable to wear with impeccable fit, combining sophisticated prints and striking details. For AW22, its collection encompasses a variety of new materials and styles to keep shoppers stylish and warm. Expect to find short and long coats with various design details. Standouts include double-sided jackets with warm fleecing on the inside and colourful prints on the outside, asymmetrical puffer coats and jackets in a quilted blend and super comfortable knit.

Elsewhere in the range there are garments emblazoned with letters and graphics in black and white alongside red, black, vanilla and caramel patchwork prints and animal motifs. Lastly, at the request of its customers, the brand has also created new jeans and jackets styles with hand-painted patterns, generous collar designs and leather patch details.

CONTACT: Tel: 00 353 21 203 8019 E: sales@dolcezzaeurope.ie 28 | boutique. | DECEMBER 2021

SHOWING AT: Frankfurt Fashion Fair (16-21 Jan); Who’s Next, Paris (21-24 Jan); Modafabrik, Amsterdam (22-23 Jan); Fashion IS, Helsinki (27-29 Jan); Dusseldorf Fashion Week (26 Jan – 2 Feb); Momad, Madrid (4-6 Feb); Harrogate Fashion Week (6-7 Feb); Quarter Fashion, Schkeuditz (5-7 Feb).

00 353 21 203 8019

sales@dolcezzaeurope.ie

eversassy.com

ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST ACCESSORIES AND HOMEWARES

More than words

Crafted in luxurious 100 per cent silk, Mara Girone Simple Sophistication creates stunning scarves featuring inspiring handembroidered messages. £POA; E: hello@maragirone.com

On display

Andrew Martin creates luxe homeware pieces such as this faux shagreen Porto Tray, which is perfect for displaying vases of flowers, coffee table books and scented candles. £POA; andrewmartin.co.uk/trade 30 | boutique. | DECEMBER 2021

Gold standard

Crafted in Portugal to the highest quality, black-owned brand Emme Cadeau creates stylish leather footwear such as these black and metallic gold high tops. £POA; E: orders@emmecadeau.com

All the single ladies

Put a ring on it whatever your relationship status with Miphologia Jewellery’s tongue-incheek signet ring. It’s a conversation starter, that’s for sure. £POA; miphologiajewelry.com

Comfort factor

With a focus on comfort and durability, British brand Burlington specialises in well-made socks featuring pretty patterns and bold colouways. £POA; E: online@burlington.de

Well rested

Swedish sleepwear brand Dagsmejan creates comfortable pyjamas and coordinating accessories in sustainable materials such as mulesing-free merino wool. £16.45; E: info@dagsmejan.com

Sustainable solution

Handcrafted in Portugal using Pinatex – a leather made from pineapple leaf fibres and polyester Mercer Amsterdam’s W3RB sneakers are as cool as they are kind. £POA; E: info@merceramsterdam.com

Classic luxe

The Noura bag by luxury Saudi Arabian brand Bovenue is a day-to-night classic for women who love contemporary design with a vintage aesthetic. £POA; E: sophia@blackpr.co.uk

ACCESSSORIES

It’s a sign

Crafted in recycled sterling silver with the option of 18ct gold plating, Scream Pretty’s Zodiac coin pendants are the perfect gift options for Christmas and birthday edits. £17.95; tradescreampretty.com

Finishing touch

London milliner Iona Montgomery creates luxury hats that fuse traditional styles with modern design, including this timeless wool fedora with interchangeable band. £POA; ionamontgomery.co.uk

Blooming lovely

Designed to coordinate with its luxury loungewear, Orchard Moon’s scrunchies are crafted in a 100 per cent plant-based fabric using off-cuts to reduce waste. £POA; E: hello@orchardmoon.com

Doggy style

Perfect for cold winter walks, Tiba and Marl’s stylish dog coats are made from a water-resistant fabric and come in its signature leopard or como print. £POA; E: wholesale@tibaandmarl.com

Furry nice

Stay cosy in Helen Moore’s luxurious faux fur slipper boots, crafted at the brand’s Devon-based factory using high-end materials and production techniques. £POA; Tel: 01884 860 900 trade.helenmoore.com

Zero waste

Sustainable from start to finish, Sprout Make-up Pencils can be planted in a pot of soil after use and wildflowers will appear in two weeks. £POA; E: sales@sproutworld.com

Tanked up

A re-interpretation of an iconic loafer design by the founder’s grandfather, Tank Steiger’s Smoking Bow flatforms will elevate your womenswear line-up this AW21. £POA; E: wholesale@tanksteiger.com

Made with love

Created to support Comic Relief, With Love Darling’s handcrafted Knot Red String Bracelet can be worn alone or stacked with other pieces to create a bold look. £POA; E: love@withlovedarling.com

New life

Made from old cashmere sweaters that are colour-sorted, chopped up, boiled and respun, Bee and Sons’ Ampersand Cushion is the ultimate eco-friendly purchase. £POA; beeandsons.com DECEMBER 2021 | boutique. | 31

SHOW PREVIEW

Show and tell

WHY SHOULD YOU VISIT HARROGATE FASHION WEEK? WE’VE ASKED SOME KEY EXHIBITORS TO REVEAL WHY THEY’RE BIG FANS OF THE SHOW

AVRIL FORBES, SALES MANAGER, VEROMIA LIMITED

“We love showing our brands at Harrogate Fashion Week. It’s got all the best collections under one roof, it’s not too big and it’s so easy for customers to navigate. With the support of the HFW team, it makes exhibiting an easy choice for us. Plus, set in the beautiful town of Harrogate with its abundance of restaurants and bars, it’s just the best venue for exhibitors and their customers.”

SHOW INFO WHEN: 6 – 7 February 2021 WHERE: Harrogate Convention Centre, Harrogate KEY BRANDS: Foil, Orientique, Marble, Veromia, Ella Boo, Pomodoro, Rupert & Buckley, Jayley, John Charles, Lily & Me, Rino & Pelle, Gabriela Sanchez, 32 | boutique. | DECEMBER 2021

Bariloche, Capri Clothing Frank Lyman, by basics, Dolcezza, Tilley & Grace and Lotus CATEGORIES: womenswear, accessories, occasionwear, footwear, lifestyle TICKETS: free – register via harrogatefashionweek.com

SHOW PREVIEW

PAUL TATE, FOUNDER, TATE FASHIONS

“With a very strong SS22, the bounce back for occasionwear has been more encouraging than we could have ever expected. Demand for repeats and stock has been greater than ever before and in general there has been a great positive vibe within the whole industry. Harrogate Fashion Week had a vital role in allowing us to see our key customers this season, so we will be supporting it strongly again for AW22. We are all looking forward to a successful AW22 season, where we hope to capitalise on the success of our new casual brand I.nco, which we launched last year and have already seen an extremely positive sell-through. We are looking forward to seeing all our customers soon.”

HARI KRISHNADASAN, MD, CAPRI CLOTHING

“I have so many positive things to say about our experience at HFW! Capri made its debut at the summer 2021 show - and it far exceeded our expectations. The event was extremely well organised and set up was a breeze, with parking right outside the venue. There is free parking for buyers and extremely helpful staff during the breakdown period. We exhibit at all the major UK trade shows and this was by far the best experience as an exhibitor and also for our customers, who expressed how well laid-out the fair was with their core brands under one roof.

And this is without mentioning that there’s plenty to do for lunch and places to go for drinks and dinner in the beautiful town of Harrogate!”

CAROL CAPENER, SALES DIRECTOR, CAROL C COLLECTIONS

“Harrogate Fashion Week is our favourite venue to exhibit – it’s our busiest show, attracting buyers now from all over the UK! Not only do buyers love to come to the beautiful spa town with its many fab restaurants for evening entertainment, but the easy parking and hotels all located within close vicinity make this show enjoyable to visit. What’s not to love? The show is growing each season and we can certainly see this continuing!”

DECEMBER 2021 | boutique. | 33

SHOW PREVIEW

Buying reinvented HIT REFRESH ON YOUR BOUTIQUE’S PRODUCT LINE-UP WITH A TRIP TO NEXT MONTH’S TOP DRAWER

D

iscover the freshest brands and learn the stories behind them at January’s Top Drawer. The leading trade show is back for 2022 offering inspiration, expert insight and practical tools to help boutiques reinvent their new season edits.

Promising to help buyers find something new to excite customers, the show’s doors are set to open at London Olympia this 16 – 18 January. Its line-up includes an array of design-led brands while the show’s Fashion sector will showcase new emerging talent and never-seen-before product launches across Fashion Accessories and Jewellery. Visitors can expect to find an exclusive product edit curated with independent retailers in mind.

On the show floor, buyers will be able to browse the latest collections from leading brands including Deborah Blyth, Alex Monroe, Roka London, Powder Design, Cabbage White England, My Doris, One Hundred Stars Trading, PoM, Tutti and Co, Big Metal, Lisa Angel, Lime Tree Design, Shyla Jewellery and By Eloise.

Alongside these established names will be a handpicked selection of upand-coming brands, with the likes of Pig and Hen, Perfino, Hannah Bourn Jewellery, Pretty Pink, 34 | boutique. | DECEMBER 2021

Caroline Svedbom and Wild Fawn Jewellery unveiling their collections at Top Drawer.

The show’s new season theme ‘reinvent your edit’ aims to inspire retailers to look ahead to more positive days in retail. The retail world is changing - and Top Drawer aims to help buyers adapt, learn and grow with unmissable tips, expert advice and thought-provoking conversations.

With some of the industry’s most promising designers taking part, the show will help buyers access thousands of new products in one location.

Highlights will include trend-led fashion jewellery and handbags as well as hats, sunglasses and hair accessories.

Meanwhile, there will be a selection of men’s accessories from the likes of Swole Panda, Billy Belt, Orbit Key, Sight Hound and Pioneros.

With newness being an integral element to the Top Drawer offer, a brand new area called Launchpad will be making its debut at the January show.

Its aim is to provide a platform for brands that have never been seen before as well as businesses with a design edge or forward-thinking concept. Buyers looking for unique products won’t want to miss the exciting line-up. Moreover, through a partnership with the University of the Arts London (UAL),

a selection of students and alumni have been invited to showcase their products to the market for the very first time.

Visitors will find unique concepts and engaging designs from talented up-andcoming designers.

Last but not least, January will see the return of the show’s RetailFest stage, hosting inspiring conversations on topics such as building a successful creative brand, trend forecasts and social media masterclasses. Details of its full programme will be released later this month.

Registration for buyers is now open via topdrawer.co.uk

SHOW INFO WHEN: 16 – 18 January WHERE: Olympia London KEY BRANDS: A Weathered Penny, Black and Sigi, Cabbage White Jewellery, By Eloise, Chalk, Dainty London Jewellery, Isles and Stars, Just Trade, Lisa Angel and My Doris CATEGORIES: Home, gift, fashion, craft, greetings and stationery, wellbeing, emerging brands, children’s products and food TICKETS: free – pre-register now via topdrawer.co.uk

Jewellery | Clothing | Homewares | Display

stand #251

SHOW PREVIEW

Two become one DISCOVER THE BEST HOMEWARES, GIFTS, FASHION AND MORE AT FEBRUARY’S SUPER-SIZED SPRING FAIR X MODA

F

ollowing its successful co-location with Autumn Fair last September, Moda will join Spring Fair this 6 – 9 February at Birmingham’s NEC. Buyers will be able to discover new products and brands across a range of product categories at the bumper fourday event - all under one roof.

Spring Fair is an already wellestablished marketplace for wholesale home, gift, fashion and sourcing. Now with the addition of Moda, visitors can also access a comprehensive line-up of womenswear, jewellery, accessories, footwear and sustainable brands.

At the show, buyers will be able to browse four key areas: Spring Fair’s Home, Gift and Design and Source as well as Moda, encompassing Womenswear, Footwear, Fashion Accessories and the Jewellery and Watch edit.

The Jewellery and Watch edit gives buyers the chance to see a wide selection of new season pieces at varying price points and explore crossover buying opportunities – all in the one location. Meanwhile, the event will also feature some of the most coveted footwear brands via the National Footwear Show. Confirmed exhibitors include Superfit, Emu Australia, Xti and Xti Kids, Refresh, CAT footwear, Alpe, Fly London, Keddo, Blowfish Malibu, HOGL, Carmela, Mustang, Legero, Vionic and Naturalista.

36 | boutique. | DECEMBER 2021

The proposition for kids is also strong, with a diverse offering across the show with children’s giftware, toys and apparel. There’s also dedicated kid’s footwear section Little Soles, where visitors will be able to find the likes of Start-Rite, CAT kid’s footwear, Young Soles and Petasil.

Within womenswear, Jayley, which had its “best show ever” in September, returns for spring. Other brands to look out for include LA Rush, Saloos, Outdoor Leisurewear, Gill International, Jessica Graff, Sunco, Paradiso Couture, Beau Moda, Vijay Fashion, Goose Island, Perfection Clothing, Evylaure and Alice Collins.

As demand for sustainable and ethically-sourced brands continues to grow, visitors will also be able to discover returning brands Nomads, Zelly and Earth Squared. Spring Fair x

Moda also welcomes sustainable and recycled eyewear brand Waterhaul and Pretty Pink Jewellery for the first time, which uses only raw materials ethically sourced from Brazilian cooperatives in the Amazon rainforest.

A host of Turkish brands are also returning for February including ready-to-wear labels Hukka Design and Jus De Pommes as well as footwear brands Charmia, Pandora Shoes, Rovigo and Divino Shoes.

Finally, the popular Moda VIP Programme (previously known as the Moda Hosted Buyers Programme) will also be available offering buyers extra seating, charging stations, Wi-Fi and complimentary parking and refreshments.

For further information, visit springfair.com/show-sectors/moda and moda-uk.co.uk

SHOW INFO WHEN: 6 – 9 February WHERE: NEC Birmingham KEY BRANDS: Superfit, Emu Australia and Emu kids, Xti and Xti Kids, Refresh, CAT footwear, Alpe, Fly London, Keddo, Blowfish Malibu, HOGL, Carmela, Mustang, Legero, Vionic, Naturalista, Jayley, LA Rush, Saloos, Gill International, Jessica Graff, Sunco, Paradiso Couture, Beau Moda, Vijay Fashion,

Goose Island, Perfection Clothing, Evylaure and Alice Collins.

CATEGORIES: womenswear, accessories, footwear, watches, jewellery, sustainable fashion brands, homewares, children’s products and gifts.

TICKETS: free – pre-register your interest via springfair.com or moda-uk.co.uk

­

DECEMBER 2021 | boutique. | 37

SHOP TALK

“We’re about value and customer satisfaction, which is something we struggled to feel as an agent exhibiting at other shows”

O

riginally an up-andcoming menswear show, Just Around the Corner (JATC) hosted its first womenswear event in London last summer. This January and February will see it merging both categories under one roof with two dedicated events in Manchester and the capital.

Buyers will be able to discover 250 brands showing across two different venues, with over 40,000 sq ft of collections across both events.

Alongside clothing, there will be dedicated zones for responsible brands as well as footwear and accessories.

Plus, buyers will also be treated to complimentary refreshments (last season was catered by London restaurant Café Caribbean) and a free celebratory party after the first day of the London show.

38 | boutique. | DECEMBER 2021

JULS DAWSON IS FOUNDER OF JUST CONSULTANCIES AND NEW TRADE SHOW JUST AROUND THE CORNER Here we speak to founder Juls Dawson to discover why it’s a must-visit event for your buying schedule…

When and why did you launch JATC?

We launched JATC in July 2019 as an open showroom/order writing show for our agency, JUST Consultancies.

It was just our own brands exhibiting along with friends from the industry who were tired of paying for expensive shows. Covid obviously put a stop to this and when we looked at revitalising the show earlier this year the demand was huge, so we took the decision to really focus and grow it to the next level

What’s the idea behind the show?

We have a very practical approach and are already embedded in the

industry, so it feels like we know what attendees and exhibitors really want. We offer great value, a level playing field for all brands exhibiting (with no stand builds etc) and encourage order writing with complimentary coffee, pastries and lunch for everyone. All of this creates a really convivial atmosphere

How has it grown since its initial launch?

The first show we did featured about 20 brands (including our own) and had about 150 buyers through the door. For the London show in February we are expecting 130 brands to show and 1,500 buyers to visit. Manchester is obviously a new addition for January where we are expecting 70 brands to show with us.

SHOP TALK What does JATC do differently to other shows?

It’s really about value and customer satisfaction, which is something we struggled to feel ourselves when we were exhibiting at other shows. We are about half the price of our competitors and offer free food and drinks all day to all.

Why do you think it’s been so well received by brands and buyers?

We have really focussed on brand curation and making sure that all buyers who attend find something of interest. The feedback from our women’s show in September was overwhelmingly good! Free all-day bubbly and beer goes down well and in the past we’ve also hosted a party in London on one of the evenings after the show, which is something we plan to do again.

What can visitors expect from your next editions?

There will be larger venues, exciting catering, loads of news brands - from global names to really interesting upand-coming start-ups - and the debut of our Manchester show!

Why did you want to host two shows in the South and North?

Manchester is a huge city for the UK fashion industry and until now has been under served with shows of any quality. London is too far away for some buyers and they can’t take that time away from their stores, so it makes sense to take the show to them. So far the reaction has be quite remarkable and there is clearly

an appetite for a Northern show from both brands/agencies and buyers alike!

in the market for another trade show which JUST Around the Corner is more than happy to fill.

Will there be a different offer at the individual shows?

How do you think the industry has changed in the past couple of years?

Most of our brands are doing both but there are exceptions, particularly with international or Southern based brands and agencies where they have traditionally struggled to break into the North, Wales and Scotland.

What is your career background and why does heading a fashion trade show appeal to you?

I’ve been in fashion sales for 25 years, working on licencing, distribution and brand ownership. Plus, my family were fashion retailers for two generations before me and I grew up watching them sell their wares or buy in showrooms. I guess I was destined to follow suit, albeit on the other side of the table (selling to retailers). Like everything in our industry, everything is cyclical and comes in and out of fashion. The time was right for something new, plus there was a gap

I’d say that the existing trade shows were diminishing in size and the format perhaps was becoming tired. But after 18 months of covid and buyers and brands buying and selling via Zoom and linesheets, the appetite for face-to-face interaction and physical product has been reinvigorated. Also, in many cases, indies seem to be having a great time this year as consumers are supporting small businesses and shopping locally.

JATC is perfectly positioned to satisfy the increased demand.

What do you hope to achieve in 2022?

We are in this for the long haul - we have a great concept and the respect of the industry and want to grow the show without compromising our USPs. Expect larger shows, a more interactive experience for visitors and hopefully more locations further afield.

SHOW INFO WHEN: 18 – 19 January in Manchester and 08 – 10 February in London WHERE: Freight Island, Manchester and The Truman Brewery, Brick Lane, London KEY BRANDS: Blundstone, Juicy Couture, Scholl, Blowfish, Atelier Reve, Ichi, Fransa, B Young, St Tropez, Pulz Jeans, Fly London, Roka,

Superga, Louche, Komodo, Unsung Heroine, Religion, Anonyme, Kendall and Kylie, Guess, Nu Denmark, Sugarhill Brighton, Lily and Me CATEGORIES: womenswear, menswear, footwear, accessories and sustainable fashion TICKETS: free – register for both editions via justaroundthecorner.co.ukregister DECEMBER 2021 | boutique. | 39

0800 612 9009 www.carolccollections.com | DECEMBER 40 | boutique.

Autumn Winter 22 2021

0800 612 9009 www.carolccollections.com | 41 22 DECEMBERAutumn 2021 | boutique.

Winter

0800 612 9009 www.carolccollections.com Autumn Winter 22

Reversible Jeans

0800 612 9009 www.carolccollections.com Autumn| boutique.

Winter| 22 DECEMBER 2021

43

NEW SHOE COLLECTION AUTUMN/WINTER 22

SHOWING AT HARROGATE FASHION WEEK WWW.BUGATTI-SHOES.COM SERVICE@BENCHGRADEBRANDS.COM 01604 686800

DIARY DATES

JESS BAILEY ON UNSPLASH

The next big thing KEY DATES AND DESTINATIONS FOR YOUR 2022 BUYING SCHEDULE

A

s buyers prepare to make their selections for AW22, brands and agents are planning to showcase their collections at a plethora of UK-wide showrooms and exhibitions. Here we round-up some essential dates for your diary that promise to help you uncover new discoveries from both emerging labels and established brands…

46 | boutique. | DECEMBER 2021

MATRIX FASHIONS

BRANDS: Andiafora, Bonfanti, Ania-Schierholt, Marc-Aurel, Lotus Eaters, Isla Cashmere UK, SHOWING AT: Matrix Fashions Ltd, Unit 12 Fashion City, Ballymount, Dublin, D24 F2WR (24 January – 8 April); Chambers Space, Elliot House, Manchester (20-24 February); in-store appointments by appointment only CONTACT: Tel: 0035 387 298 5988 E: briana.matrix@gmail.com/ colman.matrix@gmail.com

DIARY DATES TATE FASHIONS

BRANDS: Lizabella, I.nco, Ella Boo, Bella Premium, Gracie B SHOWING AT: Bermuda Fashion House, 64B Roseville Rd, Leeds LS8 5DR (24 January – 18 March); INDX, Solihull (2-3 February); Harrogate Fashion Week (6 – 7 February, stand M1/M2); stock dresses also available all year round CONTACT: Tel: 07712 398 549/ 0113 245 9064 E: tatefashions@hotmail.com lizabella.co.uk

JOANNA EDWARDS AGENCY

BRANDS: XD Xenia Design, Elli, Jianhui London, Lofina Shoes, Aino Finland, Qui Prive, Carla Ruiz, Colour Nude and Arggido SHOWING AT: Noho Studios, 46 Great Titchfield Street, London (7-18 February); Chambers of Commerce, Manchester (20-25 Feb); Carla Ruiz and Arggido also showing at Pure x Scoop, London (8-10 Feb) CONTACT: Tel: 07512 550346 / 07989 014141 E: info@ joannaedwardsagency.co.uk

LILY AND ME

BRANDS: Lily and Me SHOWING AT: Just Around the Corner, Manchester (18 – 19 Jan); INDX, Solihull (2-3 Feb); Harrogate Fashion Week (6-7 Feb); Moda/ Spring Fair (6-9 Feb); Just Around the Corner, London (8-10 Feb) AGENTS: Mark Morgan (SW), Paul O’Sullivan (SE), Debbie Castleman Agencies (Midlands), Maria Tracey (North), Richard Kaye (Scotland), John Kennedy (Ireland), Matthias Leh (Mid/East Germany), Peter Weihermueller (North Germany), Jean Frederic Thomas (France), Rene den Rooijen (Netherlands) CONTACT: Tel: 01452 207766 E: enquiries@lilyandmeclothing.com

LOVE BRANDS

BRANDS: Guess, Joop, Anonyme, Nu Denmark, KARL LAGERFELD, Kendall and Kylie, Munich SHOWING AT: 505, Metropolitan Wharf, 70 Wapping Wall, London, E1W 3SS (menwear: 24 January - 3 March); (womenswear: 31 January - 3 March); womenswear brands and men’s Guess also showing at Just Around the Corner, London (8-10 Feb) CONACT: Womenswear: Tel: 07725 023 559 E: Charlotte@lovebrandsuk. com/ Menswear: Tel: 07884 063 686 E: Jason@lovebrandsuk.com

AMANDA KNIGHTS FASHION AGENCIES

BRANDS: Allison, Bariloche, Capri, District Outerwear, Doris Streich, Eve in Paradise and Tinta SHOWING AT: 338 East Lancashire Road, Swinton, Manchester, M27 0LJ (20 January – 31 March); Allison, Bariloche, Capri and Tinta also showing at Harrogate Fashion Week (6-7 Feb) CONTACT: Tel: 0161 236 4455/ 07801 979 682 E: sales@ knightsfashion.co.uk

MARBLE

BRANDS: Marble SHOWING AT: Marble Showroom, Glasgow (17 January – 28 February); Harrogate Fashion Week (6-7 February); contact your local agent for regional shows CONTACT: marblefashion.co.uk

SALLY DAWES AGENCY BRANDS: Estheme Cashmere, Sfizio, Bleu Blanc Rouge and Pret Pour Partir coats SHOWING AT: Central London showroom (31 January – 24 February); Sfizio also showing at Pure x Scoop, The Truman Brewery, London (8-10 February) CONTACT: Tel: 07769 970 387 E:sally@sallydawes.com W: sallydawes.com

ANTHONY PACKER

BRANDS: Privatsachen, Grizas, Neirami, Luukaa, Ewa I walla, Vetono, Yellow Label and Simclan SHOWING AT: Reigate Hill Golf Club, Gatton Bottom, Reigate, RG2 0TU (30 Jan – 4 Feb); Elliot House, 151 Deansgate, Manchester, M3 3WD (20-24 Feb); in-store appointments available (13 January – 31 March) CONTACT: Tel: 07525 059 100

SAHARA LONDON

BRANDS: Sahara London SHOWING AT: 101 Crawford Street, London W1H 2HP (9 February – 4 March); INDX, Solihull (2-3 February); Square Works, 17-18 Berkley Square, Bristol (6-8 February); Chambers Space Elliot House, 151 Deansgate, Manchester, M3 3WD (20-24 February) CONTACT: Tel: 07740 279 959 saharalondon.com

APT COLLECTIONS KAREN B COLLECTIONS

BRANDS: MaraMay, Skovhuus knitwear, Tif Tiffy and Mila Vert SHOWING AT: Karen B Collections, 47-50 Margaret Street, London, W1W 8SB (1-25 February) CONTACT: Tel: 07984 824 222 E: karenbcollections@outlook.com

BRANDS: Alembika, Alquema, Elsewhere, Igor, Ozai N ku and Philomena Christ SHOWING AT: Apt Collections, London (7-18 February); Manchester (20-25 Feb) CONTACT: Tel: 0207 580 3202 E: nigel@aptcollections.ltd.uk E: claudia@aprtcollections.ltd.uk DECEMBER 2021 | boutique. | 47

DOWN TO BUSINESS

FOS FASHION MARKETING

Destination buying AS THE NEW YEAR APPROACHES, SCHEDULE A VISIT TO FOS FASHION MARKETING’S NEW LONDON SHOWROOM FOR AN INSPIRATIONAL BUYING EXPERIENCE

W

ith Christmas just around the corner, retailers are already planning the next big event on the calendar – buying for AW22. And with just a few weeks left until the new year, it’s time to start registering for trade shows and planning your showroom visits to maximise your new season success.

48 | boutique. | DECEMBER 2021

One of the destinations topping many fashion indies’ lists is FOS Fashion Marketing, which opened a new showroom space in London last June. Located opposite Gloucester Road tube station, it offers three bright and airy floors of womenswear collections.

Plus, its doors are open all year round – meaning you can plan a visit around your other trips to the capital.

“We moved from the King’s Road earlier this year and our new showroom is bigger, brighter and simply stunning,” says MD Chris Foster-Orr, who first set up the agency in 1999. “We’ve thought of everything to create the ultimate space that buyers can visit to create the perfect edits for their customers every season.”

Inside retailers can expect a stunning interior designed by Foster-Orr, who’s chosen decadent chandeliers and stripped back Scandistyle wooden floors to complement the huge windows that flood the space with natural light. There’s also a large studio that’s home to three of its brands, with two more top secret collections due to arrive this summer.

“For me it’s so important to create a fantastic space that makes the buying experience as inspiring as possible,” he says. “Boutique owners create beautiful stores for their customers to visit, so why wouldn’t they want to make their selections in an equally beautiful setting?”

DOWN TO BUSINESS

Foster-Orr has been in the wholesale business for over two decades. But he started his career as an independent retailer, with a small group of shops in Stratfordupon-Avon and Worcestershire. “I’m really able to appreciate things from

the retailer’s point of view – and this has stood me in good stead over the past 22 years,” he says. “I definitely have more of a retailer’s mindset than a wholesale one and I take the opinions and needs of our customers very seriously.”

Foster-Orr uses this approach when choosing brands he’s going to represent, too. Currently, FOS Fashion Marketing’s roster includes a range of “entry point to premium commercial brands.” These include Germany’s MAC Jeans, which he has worked with since he first set up the agency; premium knitwear label Repeat Cashmere since 2004; Milano Italy for seven years; Bianca for three years; Monari for two and Betty Barclay for 18 months.

“We will have eight brands in total next year and my vision is to become a miniature version of a fashion exhibition, where buyers can visit to browse and find inspiration whenever they’re in town,” says Foster-Orr. FOS Fashion Marketing attracts buyers from high calibre boutiques such as Young Ideas in Derbyshire, Anne Furbank in St Neots, Angela Beer in Stockport, Sister in Sheffield and Jenny’s Boutique in Ireland.

And even during the lockdowns when buyers were unable to travel, Foster-Orr remained ever-focused on facilitating their buying journeys. “A lot of retailers reinvented themselves during the pandemic and embraced online,” he says, “which is something we became focused on too. Buying is incredibly difficult online, so I worked with our digital team to create a new virtual buying platform called Easy View. It’s so simple to use and it really helped our buyers during this difficult period. In fact, it’s been so successful that one of our brands is keen to roll it out internationally.”

But as any buyer worth their salt will know, there’s nothing quite like visiting a physical showroom to touch and try on next season’s pieces. And for this reason, Foster-Orr is feeling very optimistic about next year: “I can’t wait to welcome buyers to the showroom next season,” he says. “For me, there’s nothing like human interaction. We’re really looking forward to everyone coming to live appointments again and doing less online.”

Contact the FOS Fashion Marketing team directly to book an appointment.

CONTACT: Tel: 0207 584 4159 fosfashion.co.uk DECEMBER 2021 | boutique. | 49

PAGE TITLE

Introducing Moke UK Launch Autumn Winter 2022

Reversible

LEEDS SHOWROOM January – March 2022

50 | boutique. | DECEMBER 2021

LONDON SHOWROOM 9th – 17th February 2022

0800 612 9009 www.carolccollections.com

HARROGATE FASHION WEEK 6th – 7th February 2022

PROMOTION

Bespoke basics

Choose styles that are made to order and buy only what you need when you need it. Danish brands by basics and OWN offer high quality garments that will last season after season.

A world of colours

From neutrals to brights, create your own unique edit from a choice of more than 60 colourways in supersoft mulesing-free merino wool.

Autumn update

WITH NO MINIMUM ORDER REQUIREMENT, HELD STOCK OR WASTE, SUSTAINABLE LABEL BY BASICS OFFERS MADE-TO-ORDER GARMENTS FOR WHENEVER YOU NEED A REFRESH

Sustainable solution

Perfect for conscious retailers, by basics/ OWN minimises overstock and waste by allowing stockists to order only what they need when they need it – with no minimum order stipulations.

All we knit is love

The label’s pieces are all made in Europe and knitted in Denmark, ensuring high quality finishing and a lower carbon footprint.

Brilliant bamboo

Super soft and breathable, select temperature-regulating styles from the brand’s bamboo range to upscale your loungewear and wellness clothing edit.

CONTACT: E: pg@bybasics.com bybasics.com DECEMBER 2021 | boutique. | 51

PROMOTION

Fantastic four

FISHERMAN OF IRELAND

FOUR UK AGENTS JOIN FORCES NEXT SEASON FOR NATIONWIDE SHOWROOM TOUR SHOWCASING 24 WOMENSWEAR, MENSWEAR AND ACCESSORIES COLLECTIONS

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n the wake of the pandemic, regional showrooms have become increasingly important for buyers. Next season Mudd and Water owner Michael Low is teaming up with three other agents to present 24 collections around the country across womenswear, menswear and lifestyle. The four agencies each boast their own specialities: Michael Low concentrates on sustainable clothing and accessories; Simon Smith works predominantly with ethical womenswear brands; Ian Hall represents Pachamama and is owner

of leisurewear brand Stonewashed, while Jerome Pugh represents French clothing and accessory brands.

“We’ve seen a great response from buyers who want to spend less time travelling and more time buying in a very safe environment,” comments Low. “Visitors can place orders for existing brands but also get a chance to look at the other collections on show. It’s a win-win situation.”

SHOW DATES & VENUES Top Drawer, London (16-18 Jan); Royal Cornwall Showground,

CONTACT: Tel: 07565 241 356 academie.uk

Prints charming BRIGHTEN UP YOUR STORE THIS AW22 WITH BRIT LABEL SAHARA’S MOOD-LIFTING WOMENSWEAR

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enowned for its contemporary womenswear, London boutique label Sahara creates clothing with a unique bohemian-chic aesthetic that’s inspired by the spirit of adventure. Each of its pieces is created using luxurious natural fabrics and traditional techniques, providing an antidote to fast fashion. Expect luxurious, flattering and timeless pieces that suit a variety of shapes, skin tones, ages and styles. For AW22, the range celebrates winter with 20 beautiful abstract prints across the softest warm-handle fabrics. Created

to lift the winter mood, it features bold colours, sparkly neons and powerful purples contrasting with zesty lime and lipstick pink alongside rich earthy shades. Warm light-weight cashmere blends feature strongly throughout, worn over plaids and checks in striking colours. Standout styles include its Velvet kimono coats, signature bubble jersey dresses and fun, unstructured statement coats.

Wholesale prices are around £50 per piece on average while the minimum order requirement is £2,000; exchanges are available on some styles while smaller order options are negotiable.

CONTACT: Tel: 0207 483 8438 E: wholesale@saharalondon.com saharalondon.com 52 | boutique. | DECEMBER 2021

Wadebridge (25 Jan); Passage House Inn, Newton Abbot (26 Jan); The Barnstaple Hotel, Barnstaple (27 Jan); Criccieth Village Hall, Gwynedd (1 Feb); Mansion House Hotel, Camarthenshire (2 Feb); Cheltenham Chase Hotel, Cheltenham (3 Feb); Spring Fair, London (6-9 Feb); Park Farm, Norwich (15 Feb); Charmandean Conference Centre, Worthing (16 Feb); Captains Club Hotel, Christchurch (18 Feb); The Crown Hotel, Harrogate (22 Feb); The Belsfield Windemere (23 Feb); The Leesworth Hotel, Buxton (24 Feb)

PROMOTION

Colour clash

INJECT VIBRANCY INTO YOUR BOUTIQUE THIS SPRING WITH MISS MILLY’S COLOURFUL ACCESSORIES

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ritish jewellery and accessories brand Miss Milly is set to unveil a colourful new collection at February’s Spring Fair, combining vibrant tones and exciting colour combinations. Continuing its adventure with colour, buyers can expect to see vivid hues of lime green and ice-cream yellow alongside coral and mint. The brand’s use of resin and different backings that affect the depth and tone of colour makes each piece look unique, with finishes including marble, shell, aluminium foil, iridescent and metallic fabric.

Its latest addition, a striking mother of pearl paper, creates an opalescent

animal print effect. With the artistic use of other materials such as hand painting, enamel and matt and shiny metals, there is a huge variety of designs available to suit all styles.

Meanwhile, Miss Milly’s new scarf line coordinates perfectly with its jewellery, featuring pastels and brights with floral, abstract and geometric patterns. Its colour block scarves, embellished with glitter and sequins, also work in tandem with the rest of the range so stockists can create exciting visual displays.

Showing at Spring Fair (hall 3, stand E25); minimum order requirement £100; branded display stands, packaging and POS also available.

CONTACT: Tel: 01905 622 509 missmilly.co.uk

SIMPLY GORGEOUS JEWELLERY AND ACCESSORIES X

SPRING FAIR STAND 3E25

BUY ONLINE www.missmilly.co.uk or tel: 01905 622 509

FIND US

DECEMBER 2021 | boutique. | 53

DOWN TO BUSINESS

Down to Business INSIGHT FOR FASHION INDIES

Green living

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he sustainability movement is gaining momentum – and indies will need to show shoppers that they’re committed to change in 2022. With this in mind, we’ve uncovered some simple steps to help retailers improve their eco credentials next year…

RABENS SALONER DECEMBER 2021 | boutique. | 55

DOWN TO BUSINESS

7 Ways to become more sustainable OPERATING A GREENER BUSINESS IS BECOMING INCREASINGLY IMPORTANT FOR RETAILERS. HERE’S HOW TO IMPROVE YOUR SUSTAINABILITY EFFORTS IN 2022

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n the aftermath of COP26, ‘sustainability’ is no longer just a buzzword. As fashion brands are working hard to minimise water and textile waste, retailers will also need to satisfy customers that they are operating as sustainably as possible. And it’s also becoming more important than ever to help shoppers take responsibility to re-use and recycle the clothes they buy too.

Becoming more sustainable isn’t easy – and it won’t happen overnight. But as long as indies make efforts to reduce waste and lower their carbon footprint, it will all go towards creating a more environmentally-friendly industry.

Here are our top tips for operating a more sustainable boutique…

1. Use green suppliers

The sustainability movement has reached the mainstream. Most suppliers that work with boutiques are ramping up their environmental efforts, whether that’s using organic 56 | boutique. | DECEMBER 2021

cotton and recycled PET fabrics or overhauling their entire production process. “For any business owner looking to be more sustainable, pivoting operations to reduce carbon emissions is imperative,” says Ian Hambleton, co-founder of Ecologi.

“For indies, this can be achieved by choosing more sustainable suppliers that use recycled materials and greening supply chains by working with local and ethical manufacturers.” This is also true for other companies that may be supplying your business: “Retailers can also use renewable energy to power premises, adopt green web-hosting and sustainable search engines, and use ethical and ecoconscious banks,” Hambleton adds.

2. And greener couriers

Certain fulfilment partners also offer options to offset carbon emissions, which can be a great way to improve your sustainability

status. Enda Breslin, EMEA at global logistics platform ShipBob (uk.shipbob.com), explains: “This is an area small retailers should consider, as it’s a fantastic way to drive your own sustainability targets by making use of a larger network with existing connections to offsetting companies. For example, we partner with datadriven offsetting firm Pachama and this has proven popular with the brands we work with, enabling them to match the total carbon impact of their delivery distances with a treeplanting initiative.”

3. Minimise return rates

Returns are bad for the environment, with estimates suggesting they’re responsible for 20-25 per cent of a fashion retailer’s environmental impact. With 70 per cent of returns caused by size and fit, the best way to reduce rates is to help shoppers buy clothes that fit. “One easy step

DOWN TO BUSINESS

NOAH BUSCHER ON UNSPLASH

is to make sure you’re listing your model’s key measurements on every product page,” says Maddie Forman, co-founder of Vestico (vestico.co). “Detailed descriptions and multiple product images can also help customers make smarter purchasing decisions. But to really give customers confidence, fit technologies that integrate with a retailer’s website can drastically reduce returns. Some, like Vestico, are affordable for independent businesses.” There are now lots of virtual try-on tools on the market that allow shoppers to see how clothes look on their body virtually without needing to place an order.

Alice Chang, CEO at Perfect Corp (perfectcorp.com), adds: “Shoppers can experiment with more products than ever before without leaving the carbon footprint that comes from physical product sampling. These tools provide a fun and convenient alternative and help consumers make more confident purchase decisions.”

4. Choose sustainable packaging

According to research by Drapers in partnership with Smurfit Kappa, sustainable packaging now matters to almost two thirds of fashion consumers. And from the 2,000 shoppers polled on the topic, 64 per cent said they were more likely to buy from a retailer using more eco-friendly parcels and packaging solutions. “Seeing their favourite stores switch to sustainable alternatives is now an expectation for many shoppers,” says Sarah Swenson, global senior manager of sustainability at Avery Dennison (rbis.averydennison.com). “Today it’s possible to source plastic-free and biodegradable e-commerce packaging. Also, labels can be minimised with QR codes to give consumers additional information about the garment.” In-store, she also suggests retailers offer incentives like loyalty points to encourage shoppers to bring their own carrier bags.

RABENS SALONER DECEMBER 2021 | boutique. | 57

DOWN TO BUSINESS 5. Go paperless

One way of reducing your store’s waste is to digitalise your back office and shop floor, minimising the amount of paper you’re sending to be recycled: “Going digital and moving all the documents, inventory data, bills and receipts to cloud-based storage is efficient, cost-saving and environment friendly,” says Kola Tytler, CEO of online streetwear retailer Dropout (dropoutmilano. com). Some retailers, such as Mango, are going further still by introducing zero-waste checkouts where shoppers can scan products on their phone and walk straight out without needing to visit the till. The high street retailer uses MishiPay, which also integrates with RFID security tags that are disabled remotely after payment has been made.

6. Encourage recycling

Retailers can also engage conscious shoppers with sustainable incentives that will reduce their own environmental impact while still allowing them to buy new clothes. Tytler comments: “Indies may consider ways to engage their customers in providing a ‘second life’ to the items they buy, either by looking into consignment for used items or offering to recycle them for customers, extending life cycles and keeping them out of landfills for longer.” Swenson agrees, adding: “Indies can introduce ‘take back’ of garments for resale or reverse logistics and recycling at the end of life. This will mean creating a partnership with a local reseller, recycler or reverse logistics provider, to ensure the garments sold don’t end up in landfill. One option is to provide a future coupon for customers who send back garments for resale, which creates an immediate ROI.”

7. Support environmental projects

Creating more urban green spaces is an important part of the UK’s steps towards a more sustainable future. To stop the dwindling 58 | boutique. | DECEMBER 2021

SAMANTHA SIU

numbers of UK bees, there’s also an option to have a fully managed honeybee colony installed on your premises via an initiative by British firm Buckley’s Bees (buckleysbees. com). “Our BEEcause campaign is a great opportunity for boutiques,” says founder Emma Buckley.

“Businesses can host hives on their own premises – there are beehives in the countryside and on rooftops in Central London, so there are relatively few places where siting one can’t be achieved. Alternatively, clients can choose to sponsor a hive in one of Buckley’s Bees’ apiaries.”

FW 2022-2023 February 20-22, 2022 Fiera Milano RHO, Italy

Discover this story on themicam.com info@themicam.com tel. +39 02 438291

DECEMBER 2021 | boutique. | 59

PROMOTION

Business resolutions THREE SOFTWARE’S STEPHEN MORELLI REVEALS SIX TOP TIPS FOR KICK-STARTING YOUR BUSINESS IN 2022

First impressions

During the pandemic, the look and feel of our stores didn’t seem like a priority, but first impressions last. Let’s get the window re-merchandised and fascia tidied to make the most of our brand.

Online

finished by conducting a stock check and getting your system up to date. This will help with forward ordering, stock management and even your accounts.

sale and redemption of vouchers or cards, which are extremely popular gifts at any time of the year.

Loyalty and customer tracking

We know returns are a pain - especially in the new year. A great fashion EPoS system can transform this into a positive, stress-free transaction allowing you to simply scan the receipt, process an exchange or issue a credit note.

Digital presentation is just as important and should be updated on a regular basis. If you don’t have a website yet, think about investing in an integrated Omni-Channel EPoS system.

Get your customers’ details onto your EPoS, offer them a loyalty card or send them an e-receipt. These are all features of a great EPoS solution which will increase customer service, generate customer satisfaction and encourage loyalty.

Stock control

Gift vouchers and cards

Get stock correct once Christmas has

PHOTO BY CLAY BANKS ON UNSPLASH

A great EPoS system will manage the

Returns

Stephen Morelli is a director at Three Software and has more than 25 years’ experience in fashion retail and EPoS software.

CONTACT: Tel: 0845 130 7923 E: sales@threesoftware.com threesoftware.com/lite

One stop solution BOOST SALES WITH CITRUS-LIME’S END-TO-END SOLUTION

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oday’s busy retail environment requires your EPOS and stock management system to be fast, accurate and reliable.

Citrus-Lime’s End-to-End Solution is a one-stop-shop that has been specifically designed for independent retailers.

Cloud POS connects your Point of Sale system, inventory management and e-commerce site so you have a holistic solution that works together seamlessly. It also incorporates a useful reporting tool so you can stay in control of your stock positions and keep moving your business forward.

CONTACT: citruslime.com 60 | boutique. | DECEMBER 2021

Within Cloud POS Ecommerce, there’s built in Click & Collect and courier integration for customer convenience. When it comes to encouraging customers to shop with you again, repeat purchase is typically around 20 per cent when CitrusLime’s Customer Rewards is featured in a transaction.

Getting your lines in front of people online can make all the difference to profits. Citrus-Lime’s Digital Marketing Services Team has expertise in creating Google and Bing Shopping campaigns.

It also specialises in Local Inventory Ads which advise shoppers when a product they’re searching for is in stock and within 30 miles of their location.

Ongoing support and a live chat facility are always available should you need it and if it’s guidance you require, there’s lots of short ‘how to’ videos on YouTube. Better still, the End-to-End Solution is continuously updated so you always have the latest version, without incurring the upgrade cost.

The Complete End-to-End Retail Solution Simple. Powerful. Affordable.

Cloud POS, Ecommerce and Intelligent, Seasonal Reporting

“We looked ... there isn’t another retail system out there that costeffectively delivers the End-to-End solution like that of Citrus-Lime Cloud POS. It doesn’t seem to exist.”

Paul Trepte Trekitt Managing Director

www.citruslime.com DECEMBER 2021 | boutique. | 61

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SHOP TALK

Shop Talk

INDUSTRY OPINION

Ring in the changes

I ETHAN HOOVE ON UNSPLASH

t’s been another tough year for indies. But alongside the hardship there’s also been some remarkable achievements and moments we won’t want to forget.

So for this reason, we’ve asked some industry insiders to reveal what they’ll remember most about this year and what they hope to achieve in 2022…

DECEMBER 2021 | boutique. | 63

SHOP TALK

Happy new year INDUSTRY INSIDERS DISCUSS THEIR BIGGEST ACHIEVEMENTS IN THE PAST 12 MONTHS AND WHAT THEY’RE HOPING FOR IN 2022

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t’s been a difficult year for small businesses and many of us are looking forward to welcoming in 2022. While the pandemic and Brexit are creating problems for suppliers and stockists, the vaccine programme has enabled the country to get back onto its feet. Here boutique owners, agents and brand owners reveal what they’ve achieved during this difficult period as well as discussing their hopes and dreams for the year ahead…

Mandy Errington, owner, DJV Boutique

“This year has obviously been a torrid time for small businesses. However, we’ve successfully weathered the storm and become well adapted, facing challenges head on to sustain trade and rebuild our business. Introducing fresh ideas has also helped us to bounce back.

We always had a robust online strategy and have enhanced this by introducing 64 | boutique. | DECEMBER 2021

e-gift cards and virtual fashion shows.

I was also named a #f:entrepreneur100 this year, which alongside other prestigious accolades and media coverage, has helped me maintain a positive outlook. We’ve introduced some menswear and accessories in time for Christmas to expand our in-store offer and are always on the lookout for additional lines to keep our customers well engaged. Next year we celebrate a decade of trade and look forward to trading for many more years to come as individuals continue to embrace the ‘shop small’ pledge.”

Cathy Vandeputte, owner, Partners in Fashion

“Our biggest achievement this year is to have survived the covid crisis, health wise and financially. And we are also delighted to retain all of our loyal staff members. Next year we hope to get back to a normal order pattern for AW22 with more customers visiting

our showroom and not doing so many virtual appointments, which are quite exhausting! We feel that indies will grow stronger as a result of recent lockdowns, with customers shopping locally and supporting small businesses - particularly with the return of holidays and social events.”

Joanna Edwards, founder, Joanna Edwards Agency

“After the success of SS22 we believe the positivity will roll over into AW22, our customers are keen to book London showroom appointments and especially our additional Manchester location, which is proving very popular. Our ever-evolving brands are producing inspiring collections that are selling extremely well. It’s an exciting chapter moving forward. Our hope is that with the support system our agency gives to all our retailers and the support from our brands we can share a great year ahead with our stockists. Despite the

SHOP TALK Why would you want that to happen again? While many indies have enjoyed fantastic sales since Freedom Day and the data for next year is looking positive for both suppliers and stockists, covid is here to stay.

The sooner we embrace the changes needed to survive and thrive in 2022 the better. I’m sure the whole supply chain will have a fantastic – and fun year ahead.”

Sally Longden, owner, Stick and Ribbon

PHOTO BY CARLOS ON UNSPLASH

challenging times with not just the pandemic but also Brexit, I’m very proud of how my agency and brands have faced these challenges and constantly found solutions along the way. Our continued aim is to give our very valued retailers the support they deserve. It’s been a tough year and I think everyone deserves a pat on the back.”

Hari Krishnadasan, MD, Capri

“With 2022 just around the corner, we as a brand have put procedures into place in case there is a lockdown 3.0 – but we also are looking forward to a great year. UK businesses must prepare like another lockdown might happen. If it doesn’t, you were ready. It’s a win-win no matter how you look at it. Too many people are running their businesses like everything is going to be OK. But it actually might not be, and you could get very hurt. I bet many of us were stung in the first lockdown.

“I guess the highlight of 2021 has to be survival. All independent retailers should give themselves a big pat on the back for all their hard work! It’s been a tough old slog. We were proud to represent Nottingham on re-opening day on BBC News, which turned out to be some great publicity for us. Another highlight has to be the overwhelming support from all our regular customers. These past 20 months have really shown us that we are more to them than just a clothes shop - we are part of the community. And to be able to put a smile on someone’s face means so much to us. Going forward into 2022, we are excited by the thought of putting on regular fashion shows and style events. We also plan to build on everything we’ve learned through some tough and difficult times!”

Sophi Pickard, owner, The White Room

“We are absolutely delighted to have just opened our second boutique.

After several years of growing sales and continual growth of our customer base, this feels like a real achievement and one we’re very proud of. Like all small business owners, the pandemic has made us dig deep and work even harder to stay in business. During this time, we’ve changed to stay current and accessible during lockdowns. Now we are looking forward to a bright 2022 where we continue to support local and build our online offering.

Hopefully small businesses can once again thrive and bring a vital presence to our communities.”

Donna Nichol, owner, Chloe James Lifestyle

“I feel very positive about business going forward and I’m hoping that Chloe James Lifestyle will go from strength to strength in 2022! I think a lot of people have recognised the important part that indies play - not only in the local economy, but in maintaining a sense of community and pride in where you live. I want to build on all that we’ve achieved this year and continue to grow the website business alongside that of the store. Our biggest achievement in 2021 was definitely our tenth birthday fashion show at St Albans cathedral. Our Christmas ad, which we’ve posted on our socials as a sort of John Lewis/ M&S spoof, has also been extremely popular with fantastic feedback.”

John Pearce, founder, John Pearce Fashion

“Indies have had a good time since things opened in March this year and are looking forward to even better business for 2022. For us, our biggest hit has been by basics and OWN, with promising results for new brand ANDAM too. The market is waking up, a record number of new accounts opened. With by basics/ OWN, our product and business models are spot on and our colour range is unmatched. One single unit indie placed 23 orders with us in six months in 2021.

My hopes and plans for 2022? The shows and stands are planned for February and we are looking forward to taking part. By no means a small part in the recognition of our brands by the market has been the campaign run in Boutique magazine since December 2020. So, thanks to you all!”

Victoria Rex-Lees, owner, The Women’s Society Boutique

“The last 18 months has given us time to reflect and assess our direction ensuring that we are bringing the right collections to our customers. We are super positive about 2022 with lots of events in the pipeline and an array of new brands to bring to our customers.

Hello 2022!”

DECEMBER 2021 | boutique. | 65

SHOP TALK

“Indies play an important part in every high street and community around the country - and we don’t want to lose them” ANDREW GOODACRE IS CHIEF EXECUTIVE FOR THE BRITISH INDEPENDENT RETAILERS ASSOCIATION (BIRA) Can you tell us about Bira’s latest launch, Neartoo?

Neartoo is a project we’ve been working on for most of 2021. More indies are now selling online, using social media and offering click-andcollect. At the same time, we’ve seen a resurgence in local shopping (one of the positives from Covid-19). So, we want to be an association that not only protects our members but also develops services to help them succeed. Neartoo allows retailers to be found by local shoppers online, offers a variety of purchase options and naturally opens up other markets.

Most importantly, we are providing this excellent platform at a fraction of the cost of the more established platforms, with the commission rate on sales being only 7 per cent.

How does the platform work?

It works in the same way as many other online marketplaces, with the added features of showing where the stores are located, thus supporting the local shopping trend. We’ve also made it really easy for retailers to download stock information from an existing site such as Shopify into Neartoo – reducing the administrative burden. It’s only aimed at indies and the principle is to offer a high quality site, providing great value at minimal cost.

Why did Bira want to launch something like this?

Our vision is for indies to be successful. We already offer business 66 | boutique. | DECEMBER 2021

services such as legal help lines, cheaper insurance and a buying group etc. We will be the first association making this kind of investment in a website that will truly help retailers grow their businesses. It’s available also to non-members because we want as many retailers as possible to succeed. Indies play an important part in every high street and communities around the country and we don’t want to lose them.

What are the benefits for retailers?

This is all about making it easy for retailers to move to an omni-channel environment and retain much more of the profit on their sales.

Where will you be promoting Neartoo?

Our focus at the moment is to attract more retailers so the site is well populated. This is important because we don’t want to disappoint the shopper when they visit. We are currently promoting to the public through social media channels with a much stronger focus planned for early 2022.

What are the main challenges affecting indie retailers currently and how is Bira helping to support its members and the wider industry?

We are concerned by the cumulative costs burden being created for small retailers. Over the past few

months we have seen a 6 per cent increase in wages, 300 per cent increases in energy, double digit inflation in the supply chain and tariffs due to Brexit. We are urging the government to ensure that future government policy does not add to this burden, as it looks as if 2022 will be in many ways more challenging than 2021. We have also been working hard to protect businesses who have rental debt due to lockdowns, and are delighted to say that there is a stronger process to encourage negotiations with the landlords.

What other changes do you hope to see that will help indies in the future?

I am sure that we will see the further development of hybrid retailers with independents continuing to develop other sales channels (mainly online) to complement their stores. We will continue to push to government to support the high streets with investment in ‘place’, infrastructure and development of skills in the independent sector. Finally, whatever an indie does to develop their business must be done through the lens of sustainability and zero carbon. Sustainability shouldn’t just be seen as a cost because it is also a real business opportunity; we already have many examples of smaller retailers really leading the way.

For more information about Neartoo visit neartoo.co.uk

The Very Best Of Fashion Under One Roof ERFO • FRANK WALDER • JUST WHITE • LECOMTE • MARIA VILLALOBOS (NEW) RABE • RELAXED BY TONI • TONI • YOU BY JUST WHITE

All collections will be in our London showroom or we are very well equiped for virtual appointments.

35 Percy Street, London W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

PROMOTION

Party feet

DANCE ALL NIGHT IN COMFORT WITH SECRET WEAPONS’ INNOVATIVE RANGE OF FOOTWEAR ACCESSORIES

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fter the disappointment of last year, Britons are expected to party harder than ever this festive season. So help make their festivities as comfortable as possible however high they wear their heels with Secret Weapons’ Twinkle Toes collection. The range includes innovative accessories

that make wearing heels more bearable, such as Gel Cushions, Toe Cushions and Heel Guards, which are all made from clear polyurethane and offer all-day (or night!) comfort.

Stiletto Stoppers, meanwhile, stop heels sinking into soft surfaces such as grass or damaging timber floors.

Supplier Patricia Eve holds stock at its UK warehouse and offers sameday dispatch with no minimum

CONTACT: Tel: o1423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk

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order requirements, meaning retailers can order only what they need without having to hold masses of stock. Boutiques can also request an eye-catching display carousel with initial orders over £75 while there’s a 30 per cent discount on all bookings before Thursday 23 December (quote SECRET30). Free delivery on orders over £75 for mainland UK (£6 otherwise); wholesale prices start from £2.

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DECEMBER 2021 | boutique. | 69

art inspired bynature Wearable

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Kimonos Robes Womenswear Fashion Accessories Giits

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New designs available now and throughout the season while stocks last frommymothersgarden.co.uk | info@frommymothersgarden.co.uk | 07825 148040

DECEMBER 2020

JANUARY 2021

FEBRUARY 2021

MARCH 2021

ISSUE 123

MARCH 2021 – Issue 124

ISSUE 122

FEBRUARY 2021 – Issue 123

JANUARY 2021 – Issue 122

ISSUE 121

MAY 2021

APRIL 2021

ISSUE 124

ISSUE 125

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 126

Comfort and joy

Sustainable style Preparing for Brexit Stay-at-home chic Small Business Saturday

BUSINESS SENSE FOR FASHION RETAILERS

BUSINESS SENSE FOR FASHION RETAILERS

BUSINESS SENSE FOR FASHION RETAILERS

Welcome back

Inspirational buys Brilliant British brands Reforming business rates Inside London’s (Ki:ts)

Cold comfort

Uplifting fashion ideas Financial support First look AW21 Stick and Ribbon

Brighter days ahead

JULY 2021

SEPTEMBER 2021

AUGUST 2021

AUGUST 2021 – Issue 129

JULY 2021 – Issue 128

ISSUE 128

Spring into action

ISSUE 129

BUSINESS SENSE FOR FASHION RETAILERS

BUSINESS SENSE FOR FASHION RETAILERS

NOVEMBER 2021

ISSUE 131

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 132

Post pandemic retail Trade shows return Promising SS22 picks Inside Iris and Violet

SS22 collections Live stream shopping Harrogate Fashion Week Inside The White Room BUSINESS SENSE FOR FASHION RETAILERS

BUSINESS SENSE FOR FASHION RETAILERS

Hit restart

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www.boutique-magazine.co.uk

Bouncing back

OCTOBER 2021

ISSUE 130

New world order

Sensational summer

Black-owned brands Chloe James Lifestyle Embracing sustainability Must-visit summer trade shows

Retail returns Reopening success stories Why experience matters Unique homeware brands UK trade show update

The reopening of retail Dreamy Scandi brands Consumer spend trends Over 50s influencers

www.boutique-magazine.co.uk

www.boutique-magazine.co.uk

www.boutique-magazine.co.uk

JUNE 2021

ISSUE 127

Buying in lockdown AW21 planning Survival strategies Inside DJV Boutique

Office-friendly fashion Scandi labels to love Short order top-ups Eco business ideas

White Christmas

Luxe short order gifts Small Business Saturday Festive planning Chic partywear

Shades of Autumn

Budget news SS22 style updates Trade show diary Partners in Fashion

2022 Media Pack | 2022 Boutique-magazine.co.uk Boutique media pack now available Email julie@bpmedialtd.co.uk or Cath@bpmedialtd.co.uk for your copy.

70 | boutique. | DECEMBER 2021

SHOP TALK

“During the pandemic retailers have really pushed the boundaries with new innovative ways to trade” HARI KRISHNADASAN, MD AT CAPRI CLOTHING, ON SUPPLY CHAIN DELAYS AND OMNI-CHANNEL RETAIL

“T

he disruptions we’ve been seeing in the global supply chain are the result of a confluence of factors, which means retailers are having to take action on multiple fronts if they want their store shelves stocked and online orders fulfilled ahead of what’s shaping up to be (another) unusual holiday season.

“There has been a lot of press about the supply chain crisis - and it’s been attributed to a number of factors: the build-up/logjams at ports, huge unanticipated spikes in consumer demand and labour shortages to name a few.

“To gain advantage, smart retailers started some promotions before Black Friday to smooth out the demand curve. Many also recognised these challenges early in the autumn season and anticipated they may encounter problems getting products in – or having enough of them.

“At Capri we’ve seen retailers being mindful about the most important products to get on the shelves, considering what consumers want as well as their own revenue and margins. They’re also buying smartly for the season ahead based on individual store data.

“There’s also been a few interesting retail strategies that aren’t necessarily available to indies. For instance, the likes of Asda and John Lewis have been taking some of the shipping issues into their own hands by leasing vessels to carry their containers from overseas. Some retailers that have

PHOTO BY BANNON MORRISSY ON UNSPLASH

more speed-sensitive products or seasonal lines have been pre-buying capacity – particularly air freight – on a spot rate basis. This proved to be a good strategy, as if they had any excess capacity they could then sell it on to others.

“Another factor in overcoming the supply chain crisis is understanding and addressing omni-channel fulfilment operations. One part is ensuring both digital and store counterparts have everything in place to deliver fast and reliable fulfilment to customers. The other is innovation.

During the pandemic retailers have really pushed the boundaries with new innovative ways to trade. These include click-and-collect, leveraging social media channels and live videos and offering in-store collections.

These things came to life faster than most indies would have anticipated and fundamentally changed the way retailers think about testing new capabilities.

“But while online is proving to be popular, physical stores will always have a role in the future of retail.

Customers like to discover, explore

and physically experience products.

The whole theatre of the store, such as showcasing products to get customers excited, is what might get people out of their homes and into shops especially now yet another ‘variant of concern’ is on our shores.

“When non-essential stores reopened this year, I spoke with one of our customers who had been busy during lockdown with omnichannel sales. They said to me: ‘Hari, the thing that’s most shocking is that with everything going on in the world people are still coming into our shop – and they’re spending.’ The shop had barely been open a few weeks and trade had been ‘the best in many, many years.’ Part of the reason was pent up demand, which – from the data we’re seeing - shows no signs of slowing down. But it’s also the simple fact that people shop because it’s fun (when done well of course)! Today’s retailers are redefining the in-store experience to make it something special. And shoppers are clearly ready to get back into stores while continuing to buy products online too.”

DECEMBER 2021 | boutique. | 71

BUYER’S GUIDE Accessories Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, E: orders@brit-stitch.com W: www.brit-stitch.com Instagram: @britstitchuk

Capri Clothing +44 203 819 0819 sales@capriclothing.co.uk www.capriclothingonline.com

Celtic & Co. Inspired by nature, crafted for life Contact: Clare Whitworth T: 01637 852541 E: trade@celticandco.com

Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

72 | boutique. | DECEMBER 2021

Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com

S’ip by S’well Brands: S’ip by S’well + S’nack by S’well Contact: Anna Green, T: 0203 540 7799 E: agreen@swellbottle.co.uk W: www.sipbyswell.com

Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk

Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com

Home and Gift Harrogate Convention Centre Organiser : Clarion Events W: homeandgift.co.uk

Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser :indx shows W: www.indxshows.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk

Top Drawer Olympia – London Organiser :Clarion Events W: topdrawer.co.uk

Footwear Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com

Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes

BUYER’S GUIDE Extravagance Brands: Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com

Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk

Lofina www.shoebox.dk Agent: Joanna Edwards Agency T: 07989014141/ 07512550346

Womenswear Apt Collections : Brands : Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact : Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk

Capri Clothing T: +44 203 819 0819 sales@capriclothing.co.uk capriclothingonline.com

City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk

Extravagance Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Leap N Link Ltd Brands: Meri Esca, Pause Café Olivier Philips, Blue’D’Azur, Fuego Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk

Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com

MDA INTERNATIONAL Brands: Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, La Bottega Di Brunella, Baci & Amici.

Email : office@mdainternational. co.uk T: General: 020 7971 1084 Hannah: 07813925975 Phil: 07908634814 W: www.mdainternational.co.uk Instagram: mdainternational

Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

Partners In Fashion (2019) LTD Brands: Erfo, Just White, Lecomte, Rabe, Relaxed By Toni, Toni, Frank Walder – You by Just White – Maria Villalobos 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com

Sarah Tempest/ Tempest Designs Italian Clothing Supplier Contact: Sarah Tempest T; 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064

Tor Fashion Brands : Cream T: 07855 481651 E: info@torfashion.co.uk sales@torfashion.co.uk

DECEMBER 2021 | boutique. | 73

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STAR

AWARD S

2022

We are back!

For entry information julie@bpmedialtd.co.uk For sponsorship information julie@bpmedialtd.co.uk

74 | boutique. | DECEMBER 2021

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DECEMBER 2021 | boutique. | 75

Image from Milano Italy Summer ‘22 collection’

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fashion marketing

At F.O.S we actively seek out dynamic and creative brands that compliment one another and stay true to our vision – high fashion, perfect style interpreted for real women. We want to wow our audience with our collections,our environment, our presentation and our team. We want our buyers to feel they have had nothing but a positive, inspirational and fulfilling buying experience.

We look forward to welcoming you to our new showrooms in South Kensington in January and February to view the A/W 22 collections.

Brand Portfolio: BETTY BARCLAY BIANCA MAC JEANS MILANO ITALY MONARI 76 | boutique. | DECEMBER 2021

REPEAT CASHMERE

T: +44 (0) 20 7584 4159 E: info@fosfashion.co.uk W: fosfashion.co.uk A: 85 Gloucester Rd, LONDON SW7 4SS