Boutique Magazine January 2022 by BPM008

JANUARY 2022

BUSINESS SENSE FOR FASHION RETAILERS

In with the new

First look AW22 Hyper-feminine fashion Making the most of 2022 Newquay’s Love of Lemons

ISSUE 134

Joanna Edwards Agency www.joannaedwardsagency.co.uk 07989014141 / 07512550346 joannaedwardsagency@gmail.com Showroom Dates and Venues: Noho Studios, 46 Great Titchfield Street, London 7th- 18th February

EDITOR’S LETTER

It’s show time

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT FACILITIES MANAGER Beccy Wells – beccy@bpmedialtd.co.uk Tel 01795 515288 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2021 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Foil; Tel: 0800 612 9009 carolccollections.com

he AW22 buying season is almost upon us. And despite initial concerns surrounding the rapid rise in Omicron cases, the majority of trade shows and scheduled showroom dates look to be going ahead as planned. Up-and-coming event Just Around the Corner kicks off the proceedings in Manchester at the end of this month (18-19 January) showcasing around 70 brands across womenswear and menswear. Buyers in the South will be able to visit a bigger version of the show taking place in London from 8-10 February. Next, independent-focused show INDX Womenswear and Footwear is set to open its doors at Cranmore Park in Solihull from 2-3 February. The buying event will return to its pre-covid format, offering an inspiring selection of brands with free parking and refreshments for visitors. Find out why you should visit on page 90. In addition, Harrogate Fashion Week is taking place in the spa town from 6-7 February. Now in its sixth season, the show has been growing in popularity since its initial launch in 2019 and saw a 40 per cent increase in visitor numbers at its most recent edition in August. It offers an array of international womenswear and accessories brands with many new names signed up alongside its regular exhibitors. Turn to page 76 for our pick of must-visit stands.

Elsewhere, we uncover more promising new ranges for AW22 in our new collections edit starting on page 40. Whether you’re on the hunt for something fresh or a first look at what your favourite brands have in store, this issue should whet your appetite for the new season ahead. But January isn’t just about buying - it’s also a great time to put strategies in place to make the most of the year ahead. So, if you’re looking for inspiration, turn to page 85 for fresh ideas on making the most out of 2022. Wishing you a healthy and successful new year.

DOWN TO BUSINESS

Gemma Ward, Editor Follow us on Instagram @boutique.magazine DOWN TO BUSINESS

Making the most of 2022

SHOW PREVIEW

In high demand STANDOUT WOMENSWEAR COLLECTIONS YOU WON’T WANT TO MISS SHOWING AT NEXT MONTH’S HARROGATE FASHION WEEK

9 WAYS TO GROW YOUR BUSINESS IN THE NEW YEAR

1. Enter an industry competition

Winning an award is always good PR. And triumphing in an industry competition means you’ll not only gain kudos from customers but from suppliers and other indies too. Entries for the Boutique Star Awards 2022 open online next month and it’s completely free for retailers and brands. The competition launched in 2019 to celebrate fashion indies and their suppliers, covering a range of categories from Womenswear Retailer of the Year to Social Media Channel of the Year. The competition is open to retailers of all sizes and this year will see the introduction of five new awards, including New Independent Retailer of the Year for boutiques launched in the last two years and Sustainable Independent of the Year to recognise those making strides in reducing their environmental impact. Entries will open via boutiquemagazine.co.uk where indies and suppliers will be asked to write a synopsis of their business and provide supporting evidence to be in with a chance of winning. This year’s winners will be announced at a celebratory 86 | boutique. | JANUARY 2022

winners’ party in Central London this November, with full details set to be announced in spring.

2. Sell via a marketplace site

Joining a reputable online marketplace is a great way to reach new customers. Such sites often have high online marketing and advertising budgets to reach shoppers – allowing you to position your products to new buyers without a hefty outlay. Trouva has built itself a reputation as one of the best places to find unique products from independent shops in the UK. It promises a global customer base with 1.5 million visits each month. Plus, it says 80 per cent of boutiques receive an order within two days of going live (trouva.com/sell-with-us). Down Your High Street (downyourhighstreet. co.uk), meanwhile, offers a range of perks for its retail partners and indies can sign up for a free two-week trial. Lastly, Bira has just launched its own independent-only online marketplace, Neartoo (neartoo.co.uk), which covers many categories alongside fashion and lifestyle. Retailers only pay 7

per cent commission on orders and minimal transaction fees.

3. Try out a B2B marketplace

Forward ordering has become even trickier for indies since the start of the pandemic - and many buyers are now regularly using B2B marketplaces to top up their stock. Such sites work a bit like stock houses, allowing buyers to select pieces that are available for immediate delivery. However, the deliveries often arrive directly from suppliers themselves. There are numerous benefits of saving budget to buy in this way, including the flexibility to jump on emerging trends (think loungewear in April 2020) and having more control over cashflow. British site TradeGala (tradegala.com) offers a constant stream of independent brands with fast turnaround times and low minimum orders. Meanwhile, European marketplace Ankorstore (ankorstore.com) launched just three years ago and now offers over 11,000 brands on its site. Sales volumes have soared by 950 per cent between

2020 and 2021, with orders being delivered to 200,000 indie stockists across the continent.

4. Offer more payment options

By now, pay later schemes (BNPL) have exploded over the past two years, allowing shoppers to spread the cost of their online purchases without paying any interest. Retailers are usually paid straight away for the transaction by the provider, which takes a small commission as its fee. The concept has been widely embraced by retailers of all sizes as it makes shopping more affordable for customers – especially for high ticket price items such as boots and winter coats. It’s particularly popular among the under 30s and those with tight finances as they no longer have to wait until pay day to buy the latest must-have. The main players in the BNPL market are Klarna, Clearpay and Laybuy, while PayPal and Monzo have also launched their own versions of interest-free credit. Klarna charges retailers around 3 per cent commission plus a £0.20 transaction fee. British firm Butter launched its own BNPL credit

card at the end of last year, enabling customers to use its payment service in-store.

RUPERT AND BUCKLEY

5. Offer click-and-collect

Online shopping sky-rocketed during the lockdowns and many shoppers have held onto the new spending habits they gained during the start of the pandemic. Click-and-collect adds convenience to your service, meaning customers can browse your products online at any time of day and then arrange in-store pick up. Retail statistics show that many customers buy more when they visit a physical shop to collect orders, meaning there are several benefits to offering this service. Built into its Cloud POS, Citrus-Lime’s Ecommerce Click & Collect service provides a seamless shopping experience and useful alternative to home delivery. The service is easy to add to your site once set up with the company’s e-commerce system (find out more via citruslime. com/what-we-do/ecommerce).

6. Try a different trade show Are you looking for the ultimate new brand for 2022? Visiting a new

JANUARY 2022 | boutique. | 87

CAPRI

STAND: M47 Specialising in a casual yet elegant aesthetic, British womenswear brand Capri creates wearable styles in effortless silhouettes with quirky design details. Fit is key for the label’s design team, which updates its most popular shapes in exciting new prints each season. For AW22, its collection highlights its love of natural fabrics and print, with eco materials and striking hand-drawn patterns - all created in-house - unpinning the range. Expect relaxed and timeless pieces featuring super-soft ethical fabrics such as bamboo, cotton Lycra and cotton cord. Wholesale prices are around £27 per piece on average while there is no minimum order requirement for new customers. CONTACT: Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com

STAND: M16 British heritage brand Rupert and Buckley offers timeless casual clothing boasting quality fabrics and finishing. Its collections are available on forward order to help eliminate wastage while it also offers a small amount of in-season stock so indies can top up throughout the season. Its AW22 collection offers a mix of casual, classic and functional styles inspired by the colours of the countryside on a cool autumn day. Choose from a range of soft jerseys, chunky Donegal knits and easy-to-wear styles in a rich palette that ranges from rich red, russet and chestnut brown to neutral tones of cream, grey and dusty pink. The brand has also introduced a chunky jumbo cord fabric with styles available for men and women. Wholesale prices are around £24 per piece on average while the minimum order requirement is negotiable. CONTACT: Tel: 07738 998 247 E: adam@rupertandbuckley.com rupertandbuckley.com

OOPÉRA

STAND: M24 US-born brand Oopéra specialises in fun yet practical raincoats in vibrant prints and colourways. Many of its pieces are reversible - offering two coats in one - and feature waterrepellent fabrics that make the range ideal for UK downpours. For AW22 buyers can expect a wide range of striking coats in various prints, colours, lengths and styles. This season its standout designs are based on historical artist prints while buyers can choose matching umbrellas to complete the look. Wholesale prices are around £49 per piece on average while the minimum order requirement is £1,000. CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com

76 | boutique. | JANUARY 2022

JANUARY 2022 | boutique. | 3

0800 612 9009 www.carolccollections.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

THE FASHION TROUSERS BRAND To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

W E C A R E W H AT Y O U W E A R

Showing at INDX stand P380 & Harrogate Fashion Week Stand M47 www.capriclothingonline.com • sales@capriclothing.co.uk • Tel: 0203 819 0819

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B U ne M YI xt u N m st- G o v

CONTENTS

JANUARY 2022 | boutique. | 15

Happy New Season

SEE YOU AT HFW 6 -7 FEBRUARY

ANNA MONTANA

LEO & UGO POMODORO

MARBLE

FRANK LYMAN

BARBARA LEBEK

GARDEUR

URBANCODE

WWW.HARROGATEFASHIONWEEK.COM

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

BOUTIQUE STAR AWARDS 2019 WINNERS

Boutique Star Awards set to launch next month with brand new categories for 2022

ew categories have been announced for the Boutique Star Awards 2022, with entries set to open online in February. First launched in 2019, the unique competition celebrates the success of the industry with 15 separate awards open to independent fashion retailers and their suppliers. Among the newly added award categories includes New Independent of the Year - open to boutiques launched after January 2020 - and Sustainable Independent of the Year for retailers effectively minimising their environmental impact. There will also be three new awards for brands and suppliers including BlackOwned Brand of the Year, Accessories/ Footwear Brand of the Year and Sustainable Brand of the Year. Entries will open online via boutique-magazine.co.uk at the beginning of next month where indies and suppliers will be asked to write a synopsis of their business and provide supporting evidence to be in with a chance of winning.

The winners will be announced at a celebratory winners’ party taking place in Central London this November, with the full details set to be confirmed in spring. The inaugural awards ceremony took place in October 2019 at a party held at rooftop venue The Deck inside London Southbank’s iconic National Theatre. The Boutique Star Awards are open to all fashion and lifestyle independents across the country operating bricks-and-mortar businesses as well as brands, suppliers and individuals. It is the only awards of its kind in the UK and highlights the triumphs of fashion indies while giving recognition for their work and achievements. “We’re thrilled to be back for 2022 and can’t wait to celebrate all the triumphs and achievements of indies and their suppliers after such a challenging period,” says publisher Julie Neill. “We’re inviting retailers and brands of all sizes to enter to be in with a chance of being short-listed for a prestigious award.”

BOUTIQUE STAR AWARDS 2022 Retailers: Womenswear Independent of the Year Independent Group of the Year Creative VM Independent of the Year Social Media Channel of the Year NEW: New Independent of the Year NEW: Sustainable Independent of the Year Suppliers: British Brand of the Year International Brand of the Year Fashion Agency of the Year Fashion Distributor of the Year NEW: Black-Owned Brand of the Year NEW: Accessories/ Footwear Brand of the Year NEW: Sustainable Brand of the Year Special Awards: Newcomer Lifetime Achievement JANUARY 2022 | boutique. | 17

FASHION FIX

Top Drawer postpones SS22 edition in response to Omicron rise Following the rapid rise in Omicron cases in the UK and Europe, the organisers of Top Drawer have announced the show’s next edition will be postponed until 20 – 22 February. The long-standing trade event, which specialises in homeware and gifts, was originally scheduled to take place this month at London’s Olympia. “This is really disappointing news for all of our community,” says show director Russell Rule. “However, the wellbeing of everyone involved

in the event is paramount. We are committed to bringing retailers Top Drawer SS22 in a safe environment that you can feel comfortable attending for your yearly buying needs. With this in mind, we feel it’s the right decision to postpone to a later date in the same buying season. We will always work in the best interests of our exhibitors, visitors, contractors and staff and we believe a safe and successful event can be run in late February 2022.” Pre-register for free entry to next month’s event via topdrawer.co.uk

Spring Fair and Moda to go ahead as planned, confirm organisers The Hyve Group has confirmed that next month’s Spring Fair and Moda will go ahead as scheduled, with over 1,000 exhibitors expected to showcase their new ranges at NEC Birmingham on 6 – 9 February. Anyone entering the venue will be required to show a valid Covid-19 pass or negative lateral flow test result while all attendees will need to wear a face mask unless they are exempt. “We are confidently planning for the show,” says divisional managing director Julie Driscoll. “We take our 18 | boutique. | JANUARY 2022

responsibilities around health and safety incredibly seriously, but we also have a huge responsibility to the businesses that rely on us as a key part of their buying and selling calendar.” Driscoll says the team “saw a renewed energy and excitement” at September’s Autumn Fair where it successfully launched one-toone networking initiative Curated Meetings: “We have grown Curated Meetings exponentially for Spring Fair, incorporating all sectors of the show,” she adds. “What 2021

KARL LAGERFELD joins Love Brands roster Award-wining agency Love Brands has been appointed as the new UK distributor for French fashion label KARL LAGERFELD. The new partnership continues the Londonbased distributor’s foray into the premium market and coincides with the launch of its new website, B2B web shop and focused social media presence. Love Brands has added KARL LAGERFELD to its new showroom space in East London’s Metropolitan Wharf – the third showroom for the agency. Buyers can now order the premium brand’s AW22 collection, which encompasses womenswear, women’s and men’s denim, accessories and intimate apparel. Launched in 1984, the house of KARL LAGERFELD shares the iconic vision and design aesthetic of its eponymous founder fused with a contemporary, forward-looking spirit. highlighted is the importance of reliability and retailers being able to see and touch what they are buying; one thing is clear - they cannot afford another year of virtual buying.” Visit springfair.com and moda-uk.co.uk to register for free entry.

Autumn/Winter 2022 London: 6th Feb - 18th Feb ‘22 Manchester: 20th Feb - 25th Feb ‘22 Apt Collections Int 0207 5803202 • claudia@aptcollections.ltd.uk • www.aptcollections.co.uk •

aptcollections

FASHION FIX

Boutique

STINE GOYA

barometer INDUSTRY SALES FIGURES NOVEMBER 2021 (VERSUS NOVEMBER 2020)

+87.49% Average sales quantity

Copenhagen Fashion Week announces AW22 schedule Copenhagen Fashion Week has announced its AW22 show schedule taking place in Copenhagen from 1 – 4 February. The line-up includes 20 physical catwalk shows that will be digitally broadcast, nine fully digital showcases and two digital presentations with physical screenings. There will also be a curated list of events, talks and activations available to watch live via youtube/fashion. CFW’s AW22 season boasts a line-up of 31 celebrated names including rising talents such as

A. Roege Hove and (di)vision, who will showcase alongside internationally renowned Nordic brands Ganni, Stine Goya, Holzweiler, Saks Potts and Marimekko. Next month’s edition will also see the return of Martin Asbjørn and Wood Wood alongside new talent and sustainable competition winners Jade Cropper, Iso.Poetism by Tobias Birk Nielsen, Fassbender and Tomorrow Denim. To view the full schedule visit copenhagenfashionweek.com/events

UK’s first BNPL credit card allows shoppers to spread cost of in-store purchases Buy Now Pay Later (BNPL) provider Butter has launched the UK’s first physical credit card that allows shoppers to the spread the cost of instore purchases for the first time. It says around 65 per cent of the UK population owns a credit card with the average household estimated to be in £2,085 worth of credit card debt. However, the number of credit cards issued has fallen by -3 per cent in a single year. 20 | boutique. | JANUARY 2022

In contrast, the market for BNPL schemes has exploded in size with a 65 per cent increase since 2020. Butter CEO Timothy Davis comments: “We wanted to create a physical product that transcended the current BNPL boundary between online and physical transactions, providing an additional option for consumers that allows them to buy on credit, without having to use a credit card.”

+21.68% Average selling price

+3.6% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk capriceshoes capricefootwear capriceshoesgb capriceshoes.com

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@_sundaybest

“50 years on and we never tire of looking at our beautiful Victorian building. It’s a complete Tardis inside (and yes, some of us still get lost…)”

@bernardboutique

“Happy New Year! May your 2022 be as bright and colourful as our window display featuring new season Stine Goya.”

@biraretail

“We know how busy it is for indie retailers, especially in January. If you’re struggling to think of ideas for social posts, take some ideas from the January awareness days…”

@roosbeach

“…Wishing every one of you a wonderful New Year and we’re poised for 2022 and whatever it throws at us - we’re ready with bells on!”

Social butterflies

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@lnidjewellery

@wowsancho

@paper_smiths

Located in the pretty Nottinghamshire town of Southwell, Last Night I Dreamt offers an inspirational feed of stunning jewellery curated by owner Rebecca Gibbon.

Exeter boutique Sancho’s was an early advocate of chic sustainable fashion, so you can expect inspiring content highlighting eco brands throughout its page.

If you love stationery, you’re in for a treat. Indie group Papersmiths posts new product drops daily, which range from colourful notebooks to innovative pens.

22 | boutique. | JANUARY 2022

EUROPEAN OFFICE

Unit 8 Riverside Grove Riverstick Co. Cork Ireland P43 X300 Phone: +353 21 2038019 sales@)dolcezzaeurope.ie

'------------------------------------------------

FASHION FIX

Gold rush

Created by Brazilian-born designer Jacqueline Barbosa, the Everything is Delicately Connected collection by jewellery brand Gbgh supports rainforest preservation by donating 15 per cent of its profits to the Amazon Aid Foundation. £POA; E:gbgh@gbgh.nyc

Sustainable strategy

Best known for its affordable partywear, young fashion brand Little Mistress will begin integrating plant-based, biodegradable and recyclable fabrics into its collections from SS22. As part of a three-year strategy, its aim is to make 70 per cent of its collection a conscious option for boutiques by the end of 2024. £POA; E: wholesale@litte-mistress. co.uk E: sofia@blackpr.co.uk

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

Get your kicks

Inclusive footwear brand Sante and Wade uses recycled cork in the footbed of its sneakers alongside Spanish and Italian leathers sourced from conscious suppliers. Each style also comes in an FSC-recycled shoe box. £POA; E: hello@santewade.com

Eco original

Zero waste

Made using studio off-cuts and deadstock trims, Studio Courtenay’s detachable collars brighten up tops and knitwear while helping to reduce landfill waste. £POA; Tel: 07745 245 862 studiocourtenay.com 24 | boutique. | JANUARY 2022

Created using flax fibres that produce zero waste when grown in the ideal location, linen is a great sustainable fabric option for conscious boutiques. Danish brand by basics offers a wide range of linen styles in +20 colours, such as this blazer and vest in light nude (pictured right). Its pieces are made to order so retailers can choose only what they need when they need it for waste-free buying that’s easy to love. £POA; E: pg@ bybasics.com bybasics.com

pg@bybasics.com bybasics.com

FASHION FIX

Bedtime chic

French lingerie house Aubade is stepping up its nightwear for AW22 with the introduction of new styles and fabrics. Its paisley print Silk by Night pyjamas offer everyday luxe for women who like to look chic at bedtime. £POA; E: cjohnson@aubadepro.com

Wild thoughts

Originally designed for post wild swim ease and warmth, the stylish Wylding boiler suit boasts a waterproof outer shell and thermal lining – making it the perfect choice for chilly dog walks, camping and rainy festivals too. £POA; E: hello@wylding.co.uk

Boutique loves… FALL HEAD OVER HEELS WITH THESE NEW YEAR FASHION PICKS

Everyday luxe

Based on the idea of making every day special, new lifestyle brand Ilinka creates heirloom quality towels and table settings designed to last a lifetime. £POA; Tel: 0207 802 0011 E: info@ilinkacollection.com

Tote up

Netherlands label Scotch and Soda has launched three new bag styles for SS22 to celebrate its new brand identity. Named after Amsterdam’s train station, its foldaway tote The Centraal is both stylish and functional, with a structured padded base that can be rolled up whenever it’s not in use. £POA; Tel: 0203 137 3901 scotch-soda.com 26 | boutique. | JANUARY 2022

Given the boot

Make a serious sartorial statement by pairing ATP Atelier’s lace-up Lomello boots with everything from flowery dresses to power suits. Handmade in Italy, each features vegetable tanned vacchetta leather and a rubber sole. £POA; E: sales@atpatelier.com

SALLY DAWES AGENCY Showing Dates: 1 – 24 February Showroom Address: 22 – 25 Eastcastle St, London Also showing at SCOOP t: 0776 997 03 87 e: sally@sallydawes.com

FASHION FIX

Black mirror

Cosy up

Dropping into stores from September, Lily and Me’s cosy Belmont Jumper features a beautiful bespoke fair isle design and super-soft new yarn blend made from wool and recycled polyester. £21; Tel: 01452 207 766 E: info@ lilyandme.com lilyandme.com

Available in silver rhodium or 18ct gold plating, Scream Pretty’s Black Mirror Claw Ring will add edge to daytime looks while bringing pizzazz to cocktail party dressing. Choose from three sizes: L/6 Small, N/7 Medium or P/8 Large. £26.50; Tel: 01753 424 160 E: sales@screampretty. com tradescreampretty.com

Garden party

Set to be unveiled at next month’s Harrogate Fashion Week, the latest collection by From My Mother’s Garden includes its signature floral print kimonos and robes alongside a new range of dresses, tops, lightweight raincoats and accessories. £POA; Tel: 07825 148 040 E: info@frommymothersgarden. co.uk; frommymothersgarden.co.uk

Treasure trove UPDATE YOUR RAILS WITH THESE MUST-HAVE WOMENSWEAR AND ACCESSORIES

Summer chic

Instantly update summer dresses this SS22 with Tank Steiger’s Isabella flatform sandal, available in a wide range of colourways with the brand’s signature lug-treaded sole. £POA; E: wholesale@ tanksteiger.com

28 | boutique. | JANUARY 2022

Nature inspired

Capri’s SS22 collection includes stylish, easy-to-wear and comfortable clothing for women who want to be noticed. Its designers were inspired by a holiday to the Dorset coast, creating botanical and abstract prints influenced by nature and the great outdoors. £POA; Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com

2-3 FEB 2022 Discover new and emerging labels, together with established brands and industry leaders. We look forward to welcoming you to the INDX Womenswear & Footwear Show.

Where the industry unites For exhibitor enquiries visit www.indxshows.co.uk or email info@indxshows.co.uk

6-9 FEBRUARY 2022 | NEC BIRMINGHAM

Contemporary women's ready-to-wear Footwear I Fashion Accessories Jewellery & Watch Edit

moda-uk.co.uk

STOCK UP

Stock Up

WHAT TO BUY NOW

Buying inspo

EVER SASSY

hether you’re looking for a new brand or trend inspiration for the season ahead, we’ve collated some of AW22’s most promising collections to inspire your new year buying decisions… JANUARY 2022 | boutique. | 31

NEW COLLECTIONS

Style showcase INTRODUCING THE LATEST WOMENSWEAR COLLECTIONS TO INSPIRE YOUR 2022 EDIT

BETTY BARCLAY

Leading German label Betty Barclay captures the spirit and lifestyle of today’s modern woman by reinterpreting international trends as contemporary stylish designs. The brand is an international success story, exporting its collections to 60 countries around the world via 4,000 stockists. For AW22 its outerwear takes centre stage with over 120 designs in a kaleidoscope of colour. Expect sustainable, sporty, modern, trendy and luxury coats and jackets alongside a range of commercial womenswear and coordinates. Hero pieces range from four-in-one jackets and kneelength gilets to luxury down coats. Key colourways of the season include sand, aloe and off-white harmonised by peacock blue, golden olive and brandy snap. SHOWING AT: FOS Fashion Marketing, Hog Moore House, 85 Gloucester Road, London, SW7 4SS (11 January – 21 February) AVERAGE WHOLESALE PRICE: £31 MINIMUM ORDER REQUIREMENT: £3,000 CONTACT: Tel: 0207 584 4159 bettybarclay.com

MONARI

Casual and uncomplicated, Monari collections are packed with passion and joy de vivre. Its creator’s vision is to embody the typical Italian zest for life, offering feminine and flamboyant pieces designed to turn heads. This AW22 buyers can expect to find 1990’s inspired glamour, cargo couture and military chic pieces, with glamorous sweats, elegant tracksuits and tank tops central to the range. Its angular silhouettes and slimmer fits create a line-up that is relaxed yet sexy. Meanwhile, its colourways are loud for the new season with violet, fire, pink, steel blue and warm tones of yellow sitting alongside complementing neutrals. SHOWING AT: FOS Fashion Marketing, Hog Moore House, 85 Gloucester Road, London, SW7 4SS (24 January – 4 March) AVERAGE WHOLESALE PRICE: £33 MINIMUM ORDER REQUIREMENT: 60 pieces CONTACT: Tel: 0207 584 4159 monari.com

MILANO ITALY

Milano Italy offers feminine and casual womenswear with a strong attention to detail. Blouses are at the heart of the range, which sit alongside stylish knitwear, dresses, separates, loungewear and tailoring. Beautiful prints, impeccable fit and value for money are its core strengths, winning it an army of loyal fans looking for ageless style. For AW22 its collection includes feminine blazers, blouses and trouser suits that nod to a return to chic dressing. Expect a colour explosion of turquoise and warm terracotta combined with smoky blue followed by warm chocolate brown with lavender and bright green with lilac. SHOWING AT: FOS Fashion Marketing, Hog Moore House, 85 Gloucester Road, London, SW7 4SS (24 January – 4 March) AVERAGE WHOLESALE PRICE: £29 MINIMUM ORDER REQUIREMENT: 48 pieces CONTACT: Tel: 0207 584 4159 fosfashion.co.uk 40 | boutique. | JANUARY 2022

NEW COLLECTIONS

YACCOMARICARD

Epitomising timeless Japanese design, Yaccomaricard offers immaculate attention to detail with the use of superior fabrics and impeccable workmanship. Its garments are made to last, providing true investment pieces. For AW22, its main theme is based on feminine athletic elegance. Expect quilting, pockets and zip details with highly wearable trans-seasonal styles that are ideal for layering. The collection’s colour palette features cassis, peacock blue and scarlet alongside contrasting tones of cork and white clay. Hero pieces include a scarlet red pintucked over-shirt crafted in recycled herringbone cotton, a versatile pin-tucked shirt with a new handwoven basket weave detail and an intricately pin-tucked coat made from brushed cotton. SHOWING AT: The Ivories, 6-18 Northampton Street, London, N1 2HY; Zoom appointments and remote ordering also available AVERAGE WHOLESALE PRICE: £87 MINIMUM ORDER REQUIREMENT: £1,000/ 15 pieces CONTACT: Tel: 07813 402 941 E: Pauline@yaccomaricard.london yaccomaricard.london

MOKE

Functional outerwear brand Moke specialises in stylish coats and jackets. Established in New Zealand, the brand’s designers believe that outerwear should be an integral part of any woman’s wardrobe. Ethical sourcing is a high priority for the label and it maintains close relationships with its entire supply chain. More recently it has integrated sustainability into its principles, introducing recycled fabrics, compostable packaging and RDS-certified down. For AW22 its collection includes a wide selection of coats for all budgets. From lightweight packable down jackets and waterproof coats to fully waterproof trenches, there’s the perfect option for every woman. The brand is also introducing a growing range of leisurewear with an expended line expected in SS23. SHOWING AT: Carol C Collections’ Leeds and London showrooms; Harrogate Fashion Week (stand M24) AVERAGE WHOLESALE PRICE: £30 to £120 for coats MINIMUM ORDER REQUIREMENT: £1,500 CONTACT: Tel: 0800 612 9009 carolccollections.com

CAPRI

British womenswear brand Capri offers wearable styles in effortless silhouettes with quirky design details that flatter the body. Fit is key for the label’s design team and it updates its tried and tested shapes in exciting new prints each season. Its AW22 collection continues to showcase the brand’s love of natural fabrics. Expect striking new hand-drawn prints created in-house using primary shapes, which are manipulated to produce fresh abstract designs. Its pieces are relaxed and timeless, featuring super-soft and ethical fabrics such as bamboo, cotton Lycra and cotton cord. Hero styles this season include a 21 wale cord cotton shirt dress, new bubble hem dress and cowl-neck tunic. SHOWING AT: INDX Womenswear (stand P380) and Harrogate Fashion Week (M47) AVERAGE WHOLESALE PRICE: £27 MINIMUM ORDER REQUIREMENT: No minimum for new customers CONTACT: Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com JANUARY 2022 | boutique. | 41

NEW COLLECTIONS

CREAM CLOTHING

Danish womenswear brand Cream Clothing creates cool and feminine fashion with a bohemian aesthetic. Its collections are sophisticated and unique with bohoinspired shapes and exquisite details. Perfect for stylish shoppers aged 35-plus, its AW22 collection starts with urban and geo-ethnic themes followed by a more contemporary classic look. The collection shows a return to heritage and tradition, adding newness to classic styles to create a more daring and playful edge. Expect a mixup of checks and stripes, arty floral prints and creative embroidery alongside a touch of luxury via embellished shirts, burnout velvet and lace. Hero styles include a heavy tweed jacket and 3D bubble fabric dress. AVERAGE WHOLESALE PRICE: £25 per piece on average CONTACT: Tel: 07855 481 651 torfashion.co.uk

EVE IN PARADISE

Slow fashion brand Eve in Paradise offers contemporary womenswear that appeals to discerning shoppers. It produces one main forward order collection each year, with a small seasonal stock programme for in-season deliveries. The majority of the label’s collection features natural fabrics while it focuses on social and ecological sustainability. For AW22, its range includes a wide range of knitwear pieces including sweaters and pullovers alongside dresses and separates. The collection is split into four stories: Global Nomads, Blue Mountains, Foggy Valley and Rosy Woods. Key pieces include feminine blouses and dresses in crêpey viscose, washed Tencel culottes and joggers, soft knits made from a mix of organic cotton and wool as well as yak, alpaca, cashmere and mohair alongside washed cotton velvet trousers. AVERAGE WHOLESALE PRICE: €50-60 per piece MINIMUM ORDER REQUIREMENT: £2,000 CONTACT: Tel: 0049 511 899 5930 / 0161 236 44 55 / 07801 979 682 E: info@senatex.de eve-in-paradise.de

LIZABELLA

Modern occasionwear brand Lizabella is known for its flattering shapes and quality fabrics, offering trend-led outfits for wedding guests and mothers of the bride. Its collections are stylish and sophisticated, combining figure-enhancing silhouettes with a stunning colour palette. For AW22 its collection encompasses a wide range of classic special occasion and day dresses to suit all styles, ensuring there’s the perfect outfit for your customer’s event. Choose from a range of classic colourways, trend-led prints and exquisite details to help ensure your boutique’s new season occasionwear selection stands out. SHOWING AT: Harrogate Fashion Week (stand M2) CONTACT: Tel: 07712 398549/ 014295709 E: tatefashions@hotmail.com 42 | boutique. | JANUARY 2022

Tor Fashion 07855 481651 www.torfashion.co.uk

NEW COLLECTIONS

PHILOMENA CHRIST

Created over 30 years ago by its eponymous Italian-born founder, Austrian label Philomena Christ creates versatile, sophisticated and easyto-wear womenswear in quality fabrics. The collection focuses on cool and casual knitwear and jerseys, combining bold colourways and striking patterns. Each piece boasts thoughtful details, which gives the collection a real point of difference from the high street. Introduced to the UK in AW20, it is growing in popularity among boutique buyers. The brand sources all of its materials from leading manufacturers in Europe while production is carried out exclusively in Austria and its neighbouring countries. Stockists can choose from eight to 10 colour options within its knitwear range, enabling buyers to create their own unique stories. The brand also offers a range of stylish and functional outerwear. Philomena Christ works well alongside other contemporary womenswear brands such as Sarah Pacini, Annette Görtz and Sahara. AVERAGE WHOLESALE PRICE: £15 to £70 per piece CONTACT: Tel: 0207 580 3202 aptcollections.co.uk

JOHN PEARCE FASHION

London agent John Pearce Fashion is launching two new Spanish brands for SS22 and AW22 alongside its Danish labels by basics/OWN and Grums. Established in 1990, Barcelona-born womenswear brand Andam is a sharp, beautifully made modern coordinates collection that has experienced strong sales since making its UK debut in AW21. Meanwhile, SPG Woman is launching in the UK for the first time this year, offering larger sizes in both coordinated separates and dresses across casual and occasionwear. Last but not least, Danish short and forward order brand by basics/OWN offers flexible ordering options for its stockists all year round. The label updates its pieces each season in pure sustainable transitional weight natural fabrics, offering an ever-evolving range that suits the growing demand for high quality garments that maximise profit for boutiques. SHOWING AT: INDX Womenswear (stand P330) and Harrogate Fashion Week (stand M52) MINIMUM ORDER: none CONTACT: Tel: 07504 117 954 E: info@jpf.london jpf.london 44 | boutique. | JANUARY 2022

OWN - DENMARK

BARCELONA

AARHUS

See us at the following shows: INDX Stand P330 Harrogate Fashion Week Stand M52

Appointments: M: +44 (0)7504 117954 E: info@jpf.london W: www.jpf.london

NEW COLLECTIONS

SARAH PACINI

Belgian-born brand Sarah Pacini specialises in contemporary Italian-made womenswear for modern fashion fans. Established for three decades, its hero one-size knitwear is unique in design and texture, offering timeless wardrobe staples for women of all ages. Its collections are meticulously crafted in Italy and Europe boasting precise cuts, clean lines, asymmetrical shapes, contrasting textiles and distinct patterns. Meanwhile, its signature colours are muted with black, grey and winter whites appearing alongside trend-led hues. For AW22, its collection features creative knitwear pieces, woven ready-to-wear garments and accessories. The brand’s styles can be easily mixed and matched to create unique stories and outfits. AVERAGE WHOLESALE PRICE: £80 per piece MINIMUM ORDER REQUIREMENT: £4,000 CONTACT: Tel: 07881 622 888 sarahpacini.com extravagancefashion.com

CARACLAN

Turkish womenswear label Caraclan is making waves in the fashion world with its contemporary style and unique vision. The brand’s collections comprise timeless and eye-catching garments, created to appeal to fashion conscious shoppers who are looking for something different. For AW22, its range features washable fabrics in muted colours alongside statement pieces in trend-led hues. Buyers can expect to find avantgarde jackets, coats and gilets alongside everyday basics in sizes ranging from XS to XXL. Stockists are offered digital look books and show cards as well as practical advice on how to style and sell the collection. AVERAGE WHOLESALE PRICE: €45 MINIMUM ORDER REQUIREMENT: €2,000 CONTACT: Tel: 07881 622 888 caraclan.com.tr

THANNY

Made in Italy with a focus on natural fabrics and exclusive prints, Thanny’s collections are for women of all ages looking for fashion that is alternative yet elegant. Its premium pieces are offered at affordable prices and enhance the female form without compromising on comfort. Unique shapes and exclusive prints are the brand’s signature style, while many of its pieces are offered in one size for high sell-through potential. For AW22, its line-up is modern yet classic, resulting in an ageless collection that will appeal to discerning shoppers. The range includes easy-wear elasticated trousers in chic cuts, onesize dresses and standout one-size cashmere knitwear crafted in bright colourways. AVERAGE WHOLESALE PRICE: €45 MINIMUM ORDER REQUIREMENT: €1,500 CONTACT: Tel: 07881 622 888 thanny.it/ extavagancefashion.com 46 | boutique. | JANUARY 2022

Selling Dates : 31st January 2022 - 24th February 2022 Showroom Room 202, Gilmoora House, 57-61 Mortimer Street, London, W1W 8HS For appointment information contact: Nazma Chaudhry, Extravagance Ltd email: nazmachaudhry@gmail.com mobile: +44 (0) 7881 622888

WHY BUY

MARBLE We are committed to increasing your sell through.

We do not sell direct to the public nor do we sell to exclusively online retailers. We supply all our customers with free point of sale relating to garments in your order and grant you full access to our stunning library of professional photographs to use on your website and your social media. We have invested in a social media team to increase Marble awareness and in turn, help you sell Marble. Every single sales enquiry we receive is passed on to the enquirer’s nearest Marble stockist.

Most of our range is either 100% natural fibre or a natural fibre mix.

We are renowned for colour! Come to us for colour complemented by subtle neutrals. We have a stellar reputation for customer service – whether it’s delivery to speaking to a real person on the phone, we are always here to help, however we can.

Get in touch with us: +44 (0)141 882 6743 info@marblefashions.co.uk www.marblefashions.co.uk

AUTUMN WINTER

Showing Autumn 2022 at INDX and Harrogate Fashion Week www.pomodoroclothing.com

Tel: 020 8961 4000

Fashion Jewellery | Silver Plate | Clothing | Homeware | Display

ANTHONY PACKER SHOWING AT: Reigate Hill Golf Club, Gatton Bottom, Reigate, RG2 0TU (30 Jan – 4 Feb); Elliot House, 151 Deansgate, Manchester, M3 3WD (20-24 Feb); in-store appointments available (13 January – 31 March) CONTACT: Tel: 07525 059 100

JANUARY 2022 | boutique. | 51

BRAND PROFILE

Playful harmony SURPRISING CONTRASTS CREATE NEW HARMONIES IN CAPRICE’S AW22 FOOTWEAR COLLECTION

stablished for over 30 years, German footwear brand Caprice creates sophisticated and highquality products that incorporate the latest trends. The brand has a strong focus on comfort, incorporating several exclusive technologies into its footwear to ensure comfortable all-day wear. Its product line encompasses trendy, casual, sporty, classic and playful styles across its sneakers, pumps, ballerinas, sandals, mules and boots. For AW22/23, its range plays with surprising contrasts to create new harmonies. Fine velvety leathers appear alongside

coarse tread soles while opulent jewelled buckles lend stylish glamour to rugged boots. Metallic details and textile inserts, meanwhile, create charming accents. The brand also places great emphasis on comfort, increasing its number of H-width styles and adding innovative features to all of its new designs. In addition to its established CLIMOTION and AIRMOTION technologies, new innovation MEMOTION ensures an extra soft tread thanks to memory foam. Finally, with a focus on sustainability, buyers can expect a new certified vegan line that’s completely free of animal substances.

CONTACT: Tel: 07734 247 669 E: capriceshoes@gmail.com capriceshoes.com/en

Exotic escape

FANTASISE ABOUT FAR-FLUNG TRAVEL DESTINATIONS WITH THE LATEST COLLECTION BY AUSTRALIAN WOMENSWEAR LABEL ORIENTIQUE

ustralian womenswear label Orientique combines exquisite prints with flattering silhouettes to create a distinctive boutique-friendly collection. Its exclusive hand-drawn or hand-painted prints are created by its in-house designers or by independent artists in Europe, producing a unique and colourful aesthetic. For AW22, the label is building on its second year working with organic cotton by introducing sustainable rayon. The brand says a single garment made from the fabric saves up to 900 litres of water compared to other natural fibres. The collection is inspired

by the nostalgia of past adventures and travels through Europe, Africa and Asia. From the spice markets of Marrakesh to the lively Spanish Las Ramblas and tropical paradise of Bora Bora, expect bold prints and vibrant colours that will make you want to jet off to somewhere more exotic. Standout pieces include digital print shirts and coats, tees and dresses in a plethora of prints and a new range of print-led leisurewear. Delivered directly from Carol C Collections in Leeds stockists pay no additional duty or costs with invoices in Sterling; wholesale prices are around £17 for tees and £30 for dresses on average.

CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com 52 | boutique. | JANUARY 2022

Scotland Cates Showrooms 5th Floor, 82 Mitchell Street Glasgow G1 3NA Tel.: +44 141 221 9045 info@catesfashion.com Northern England Cates Showrooms 1, First Street Manchester M15 4RP Tel.: +44 221 9045 info@catesfashion.com Midlands & London J. W. Agencies Ltd. Jonathan Ward The Chapel Atch Lench Evesham WR11 4SW Tel.: +44 77 742 690 68 jon@jwagencies.co.uk Northern & Southern Ireland Jill Morrissey Pat Morrissey Fashion Agency 8, Orwell Walk Orwell Bridge Rathgar, Dublin D14 E925 Jill Morrissey: +353 86 844 48 33 Pat Morrissey: +353 87 241 88 22 Jillmorrissey.lebek@gmail.com

BRAND PROFILE

Nordic autumn

GET COSY THIS AW22 IN DANISH LABEL TIF TIFFY’S EASY-WEAR WOMENSWEAR AND ACCESSORIES

anish lifestyle brand Tif Tiffy specialises in feminine womenswear in pretty colourways,

unique artful prints and modern designs. Its collections are produced mainly in Europe, with quality, design and sustainability

at the heart of the range. The brand enlists uses the very best quality natural, eco-friendly or handmade fabrics for its garments, creating quality products for affordable price points. Its AW22 collection, entitled Craving Comfort, is inspired by Nordic weather and offers effortless garments in natural colourways. Buyers can expect to find easywear shirts, cocooning sweaters, printed dresses and soft knitted loungewear in cosy autumnal neutrals. Meanwhile, oceaninspired shades of blue are also central to the collection, complementing the line’s muted hues. Tif Tiffy holds stock throughout the year for stockists that need top ups via its NOS collection. Wholesale prices range from around £16 for scarves to £35 for knitwear while the minimum order requirement is £2,000.

CONTACT: Tel: 07984 824222 E: karenbcollections@outlook.com tiftiffy.com

A return to elegance

UPDATE YOUR RAILS THIS AW22 WITH MARBLE’S TIMELESS WOMENSWEAR COLLECTION

ritish womenswear brand Marble specialises in ageless and stylish clothing designed to be worn season after season. First launched in 2008, the Glasgow-based label is the brainchild of co-owners Lynn Paul and Nick Williams, who have more than 60 years’ collective experience in fashion wholesale and retail. Today Marble has grown into a major global fashion brand and despite being sold all over the world, its headquarters – where all its ranges are created – remain in Scotland. For AW22, bold

statement colours are the main focus of the collection. Expect a versatile palette of shades that can be mixed and matched. Rich tones of fuchsia, green, chartreuse, red and marine are paired back by strong neutrals such as tan, ivory, charcoal and black. Meanwhile, garments in soft pale pink are perfect for transitional deliveries. Super-soft knitwear is key this season and is available in numerous shapes, yarns and finishes. There’s also a line of high-quality coats in a new longer length alongside elegant printed woven dresses and blouses, cotton

CONTACT: Tel: 0141 882 6743 marblefashions.co.uk 54 | boutique. | JANUARY 2022

loungewear, partywear and classic denims. Marble does not sell to consumers directly while it supports its stockists with free POS and free professional photography. Wholesale prices range from £12 for tops to £35 for knitwear while the minimum order requirement is £2,000.

Karen B Collections 47-50 Margaret Street, 2nd Floor, London, W1W 8SB Tel 07984 824222 Selling Dates 1st February – 24th February karenbcollections@outlook.com

www.tiftiffy.com

PROMOTION

Flexible thinking DANISH LABEL BY BASICS/ OWN OFFERS RETAILERS AN ADAPTABLE AND ETHICAL APPROACH TO BUYING

very garment from by basics/OWN is made to order as part of the Danish brand’s 360-degree approach to sustainability. This ethical focus sets the direction of its entire business operation – from raw materials and production to people and the planet. Stockists can expect to find highquality natural materials throughout its range, with garments designed in Denmark and produced in Europe. Meanwhile, the brand encourages retailers to ‘buy only what you need.’ “In the last couple of years, we’ve

experienced rapid changes in our life due to the pandemic,” explains the brand’s CMO Gitte Borup. “At the same time, the general environmental focus is increasing. This calls for flexibility and an ethical compass.” This approach to flexibility is evident in several ways: buyers can order via the brand’s easy-to-use online platform or contact their local agent. Stockists can also order as many (or as few) items as they need, choosing from 60+ colourways and several natural fabrics. Buyers are able to mix and match styles, colours and sizes to create a unique edit for their

own boutique while they can also place an order anytime as there’s no limitations on seasons. “Each order is made especially for you, of course, ensuring no wasteful overstock and complete flexibility,” adds Borup. “As the by basics’ team says – that’s easy to love.”

CONTACT: bybasics.com/explainer

The great outdoors

GERMAN OUTERWEAR BRAND MANISA CREATES INNOVATIVE COATS AND JACKETS IN FEMININE COLOURS AND SILHOUETTES

ow available for UK and Irish buyers via Partners in Fashion, German outerwear brand Manisa creates innovative and modern coats and jackets for style conscious women. With expertise in unpredictable weather (its hometown is Rhöner in Germany), its design team is reinventing the term ‘functionality’ in outerwear by creating garments with clever design details and a chic modern aesthetic. Its coats and jackets feature handy pockets where the

wearer needs them while its hoods don’t only offer protection from the rain but are design elements in their own right. Buyers can also expect innovative fabrics and exciting combinations with great attention to detail. And with a lack of sporty jackets with a feminine fit elsewhere on the market, the label has carved itself a niche in this area offering lady-like style with functionality in up to size EU 52 (UK 26). Finally, the brand is also focused on sustainability, meeting high ethical standards and using solar

CONTACT: Tel: 0207 636 4207 partnersinfashion.com 56 | boutique. | JANUARY 2022

ball technology during the production of its garments. It also uses recycled materials made from PET fabric across the range and is expanding its use of faux down and animal-free fabrics. Wholesale prices range from £40 - £50 per piece on average while the minimum order requirement is 20 pieces.

The Very Best Of Fashion Under One Roof ERFO • FRANK WALDER • JUST WHITE • LECOMTE • MANISA (New outerwear brand) • MARIA VILLALOBOS • RABE • RELAXED BY TONI • TONI • YOU BY JUST WHITE

SHOWING WINTER 2022 FROM 20TH JANUARY – 11TH MARCH 2022 MANISA showing from 7th – 18th February only. ALL COLLECTIONS WILL BE IN OUR LONDON SHOWROOM ONLY. Open sunday 30th january 2022 by appointment Open weekend saturday & sunday 12th & 13th february by appointment

35 Percy Street, London W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

FIND US AT STAND M16 WWW.RUPERTANDBUCKLEY.COM

TO BOOK AN APPOINTMENT PLEASE CALL ADAM ON 07738 998247

Collection

Cassandra designed in ireland

Via Veneto Designed in Ireland

Uk and irish agent

John campbell fashion agencies

The mandy barr fashion agency, 82 mitchell street, Glasgow 1 3na

20 fashion city, Ballymont, Dublin 24

0141 221 7666 | 07711 545663

00353 87 205 0650 | 07711 545663

mandy@mandybarrfashion.co.uk

jcagent@gmail.com | regina.cleary@yahoo.ie.

Harrogate fashion week 6th and 7th feb. 2022 Stand c44. Location in front of café.

Harrogate fashion Week 6th and 7th feb. 2022 Stand c44. Location in front of café.

KAREN B COLLECTIONS BRANDS: Beaumont coats Mila Vert Tif Tiffy Mara May Skovhuus knitwear Via Appia Gardeur Trousers -south UK Zafino Jewellery SELLING DATES: 1st February – 24th February 47-50 Margaret Street,2nd Floor London W1W8SB 07984 824222 karenbcollections@outlook.com www.karenbcollections.com

JANUARY 2022 | boutique. | 59

BRAND PROFILE

Autumn chic

REFRESH YOUR RAILS THIS AW22 WITH ARIANE KAISER FASHION AGENCY’S LINE-UP OF STYLISH INTERNATIONAL BRANDS

ondon’s Ariane Kaiser Fashion Agency is showcasing a strong line-up of international collections for AW22 from German womenswear label Elemente Clemente, Italian brand Knit Kit and Rubicon scarves and Anokhi book totes. Eco-friendly label Elemente Clemente focuses on carefully sourced high quality natural fabrics with timeless designs boasting unusual-yet-classical styling. Knit Knit, meanwhile, offers knitwear with a typical fine art Italian handwriting, made from the most exclusive Italian yarns. The brand’s unusual and quirky

garments are designed, sourced and 100 per cent made in Italy. Finally, Rubicon scarves and Anokhi book totes create elaborate accessories that provide the finishing touch for every outfit. For AW22 buyers can expect graphic shapes and distinctive looks that enhance the body across its entire roster of brands. Showing at Noho Studios, 46 Great Titchfield Street, London (5 – 18 February) and the brand’s Manchester showroom at Elliot House Chambers (20 – 24 February); wholesale prices are around €80 per piece on average while the minimum order requirement is negotiable.

ELEMENTE CLEMENTE

CONTACT: Tel: 0049 172 819 7007 E: ariane-kaiser@outlook.com elemente-clemente.de knitknit.eu

In bloom

BOUTIQUE BRAND FROM MY MOTHER’S GARDEN IS EXPANDING FOR SS22 WITH A RANGE OF STUNNING WOMENSWEAR AND ACCESSORIES

esigned by boutique owner Penny Callaghan, From My Mother’s Garden produces beautiful botanical-print garments and accessories in sustainable fabrics. Feminine and timeless, kimono jackets and long robes crafted in silky viscose and velvet are at the heart of the collection while a growing line of womenswear and fashion accessories is also available for stockists. The brand’s founder has used her 17 years’ experience as an indie to create a commercial range that’s perfect for boutiques: “Customers want clothes that bring joy and our colourful prints

certainly achieve that,” she says. “They are also becoming more conscious of fabrics and so we create sustainable and ethical products where possible. Plus, when we were all locked down, many of us appreciated the little things. I enjoy my time with my mother in her pretty garden and so this became my inspiration.” Joining the brand’s signature kimonos and robes for SS22 is a range of dresses, lightweight tops, linen tunics and palazzo trousers, mesh skirts and lightweight raincoats. Meanwhile, the brand also offers scarves, cosmetics bags, cuffs, collars and hand fans in the same vibrant prints. Finally, this

spring will see the introduction of a line of pretty bomber jackets. Available on short and forward order, wholesale prices are around £30 per piece in average while the minimum order requirement is £300.

CONTACT: Tel: 07825 148 040 E: info@frommymothersgarden.co.uk frommymothersgarden.co.uk 60 | boutique. | JANUARY 2022

For more details or to arrange a viewing of these beautiful collections, please contact: Amanda Knights Fashion Agencies - Manchester Showrooms 0161 236 4455 or email sales@knightsfashion.co.uk (Midlands, Wales, North & Scotland) Ana - Tel: 0034 914 710 412 E: international2@tintastyle.es (South) GS Agencies - Dublin showroom: 00353 1 4050290 gsagenciesltd@gmail.com (Ireland)

ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT JANUARY’S BEST SHOES, BAGS AND JEWELS

Beauty essential

The ultimate beauty bag for those who can’t leave anything behind, ATP Atelier’s Pomaia is the perfect choice for travelling with myriad grooming essentials. £POA; E: sales@atpatelier.com

Winter rescue

Handmade in the UK, Chalk’s gentle soap bags are available in three unique fragrances while each contains a different mineral-rich clay or charcoal to nourish winter skin. £POA; chalkuk.com/wholesale 62 | boutique. | JANUARY 2022

Kitsch cool

Combining maximalism and vintage-inspired design, Studio Courtenay creates responsibly-made pieces that don’t sacrifice style for sustainability. £POA; Tel: 07745 245 862 studiocourtenay.com

Splash out

Make a splash in the wet weather with Tank Steiger’s Camilla boots, which boast a robust waterproof outer and thick, lug-treaded sole. £POA; E: wholesale@tanksteiger.com tanksteiger.com

Girl’s best friend

Created to the highest quality, Pureshore Jewellery’s ethically sourced diamond rings come with an affordable price tag – making them a great choice for boutique gifting edits. £POA; E: info@pureshorejewellery.com

Going wild

Made with sustainable materials, Blondish’s stylish and affordable luxury footwear successfully merges comfort with aesthetics. £POA; E: sofia@blackpr.co.uk blondish.com

Best of British

Drawing inspiration from Norfolk fishermen’s Gansey jumpers, Charl Knitwear’s Hardingham scarf is made in Britain incorporating traditional materials and techniques. £POA; vigourandskills.com

Vintage print

Made from an intricate Liberty print fabric, Pearl Lowe’s vintage-inspired travel bag comes in two sizes making it the perfect choice for storing cosmetics and delicates. £POA; E: enquiries@pearllowe.co.uk

ACCESSSORIES

Botanical beauty

Featuring some of its most popular nature-inspired designs, From My Mother’s Garden has launched a range of stunning velvet cosmetics bags available in two sizes. £POA; E: info@frommymothersgarden.co.uk

New identity

To celebrate the launch of its new brand identity, Scotch and Soda has unveiled three new bags for SS22, including the faux leather Jordaan cross-body and shoulder style. £POA; Tel: 0203 137 3901

Pearls of wisdom

Whether you’re looking for classic, elegance with an edge or a statement piece, Miphologia has the perfect pearls for anyone wanting to elevate their jewellery edit. £POA; miphologiajewelry.com

Well rested

Help your customers get their beauty sleep this new year with Lexi and Teal’s 100 per cent grade 6A mulberry silk eye masks and pillowcases. £POA; E: studio@lexiandteal.com

Rainforest alliance

Consciousness meets glamour in Gbgh’s Everything is Delicately Connected collection, with 15 per cent of its proceeds going towards rainforest preservation. £POA; E:gbgh@gbgh.nyc

Finising touch

Created by craftswomen who happen to be refugees, SEP Jordan’s luxurious Rhum cashmere beanie is made from the finest yarn and finished with intricate embroidery. £POA; E: info@sepjordan.com

Pack it in

Blending creative design and sustainable action, Ucon Acrobatics’ unisex backpacks come in a range of styles, colours and sizes to suit every outfit and occasion. £POA; E: hello@ucon-acrobatics.com

A lot of bottle

Designed by Sky tableware creator Aurélien Barbry, Copenhagen homeware brand Georg Jensen has elevated an everyday water bottle into a sculptural form. £POA; E: info@georgjensen.com

Wide choice

Designed in the UK and manufactured in Portugal, inclusive footwear brand Sante and Wade creates trend-led shoes and boots in up to size UK11 in both standard and wide fit. £POA; E: hello@santewade.com JANUARY 2022 | boutique. | 63

DIARY DATES

KINGA CICHEWICZ ON UNSPLASH

Making plans KEY DATES AND DESTINATIONS FOR YOUR 2022 BUYING SCHEDULE

s buyers prepare to make their selections for AW22, brands and agents are planning to showcase their collections at a plethora of UK-wide showrooms and exhibitions. Here we round-up some essential dates for your diary that promise to help you uncover new discoveries from both emerging labels and established brands… 64 | boutique. | JANUARY 2022

MATRIX FASHIONS

BRANDS: Andiafora, Bonfanti, Ania-Schierholt, Marc-Aurel, Lotus Eaters, Isla Cashmere UK, SHOWING AT: Matrix Fashions Ltd, Unit 12 Fashion City, Ballymount, Dublin, D24 F2WR (24 January – 8 April); Chambers Space, Elliot House, Manchester (20-24 February); in-store appointments by appointment only CONTACT: Tel: 0035 387 298 5988 E: briana.matrix@gmail.com/ colman.matrix@gmail.com

DIARY DATES TATE FASHIONS

BRANDS: Lizabella, I.nco, Ella Boo, Bella Premium, Gracie B SHOWING AT: Bermuda Fashion House, 64B Roseville Rd, Leeds LS8 5DR (24 January – 18 March); INDX, Solihull (2-3 February); Harrogate Fashion Week (6 – 7 February, stand M1/M2); stock dresses also available all year round CONTACT: Tel: 07712 398 549/ 0113 245 9064 E: tatefashions@hotmail.com lizabella.co.uk

JOANNA EDWARDS AGENCY

BRANDS: XD Xenia Design, Elli, Jianhui London, Lofina Shoes, Aino Finland, Qui Prive, Carla Ruiz, Colour Nude and Arggido SHOWING AT: Noho Studios, 46 Great Titchfield Street, London (7-18 February); Chambers of Commerce, Manchester (20-24 Feb); Carla Ruiz and Arggido also showing at Pure x Scoop, London (8-10 Feb) CONTACT: Tel: 07512 550346 / 07989 014141 E: info@ joannaedwardsagency.co.uk

LILY AND ME

BRANDS: Lily and Me SHOWING AT: Just Around the Corner, Manchester (18 – 19 Jan); INDX, Solihull (2-3 Feb); Harrogate Fashion Week (6-7 Feb); Moda/ Spring Fair (6-9 Feb); Just Around the Corner, London (8-10 Feb) AGENTS: Mark Morgan (SW), Paul O’Sullivan (SE), Debbie Castleman Agencies (Midlands), Maria Tracey (North), Richard Kaye (Scotland), John Kennedy (Ireland), Matthias Leh (Mid/East Germany), Peter Weihermueller (North Germany), Jean Frederic Thomas (France), Rene den Rooijen (Netherlands) CONTACT: Tel: 01452 207766 E: enquiries@lilyandmeclothing.com

LOVE BRANDS

BRANDS: Guess, Joop, Anonyme, Nu Denmark, KARL LAGERFELD, Kendall and Kylie, Munich SHOWING AT: 505, Metropolitan Wharf, 70 Wapping Wall, London, E1W 3SS (menwear: 24 January - 3 March); (womenswear: 31 January - 3 March); womenswear brands and men’s Guess also showing at Just Around the Corner, London (8-10 Feb) CONACT: Womenswear: Tel: 07725 023 559 E: Charlotte@lovebrandsuk. com/ Menswear: Tel: 07884 063 686 E: Jason@lovebrandsuk.com

AMANDA KNIGHTS FASHION AGENCIES

BRANDS: Allison, Bariloche, Capri, Onelife, Doris Streich, Eve in Paradise and Tinta SHOWING AT: 338 East Lancashire Road, Swinton, Manchester, M27 0LJ (20 January – 31 March); Allison, Bariloche, Capri and Tinta also showing at Harrogate Fashion Week (6-7 Feb) CONTACT: Tel: 0161 236 4455/ 07801 979 682 E: sales@ knightsfashion.co.uk

MARBLE

BRANDS: Marble SHOWING AT: Marble Showroom, Glasgow (17 January – 28 February); Harrogate Fashion Week (6-7 February); contact your local agent for regional shows CONTACT: marblefashion.co.uk

SALLY DAWES AGENCY BRANDS: Estheme Cashmere, Sfizio, Bleu Blanc Rouge and Pret Pour Partir coats SHOWING AT: 22-25 Eastcastle Street London W1 (31 January – 24 February); Sfizio also showing at Pure x Scoop, The Truman Brewery, London (8-10 February) CONTACT: Tel: 07769 970 387 E:sally@sallydawes.com W: sallydawes.com

ANTHONY PACKER

BRANDS: Privatsachen, Grizas, Neirami, Luukaa, Ewa I walla, Vetono, Yellow Label and Simclan SHOWING AT: Reigate Hill Golf Club, Gatton Bottom, Reigate, RG2 0TU (30 Jan – 4 Feb); Elliot House, 151 Deansgate, Manchester, M3 3WD (20-24 Feb); in-store appointments available (13 January – 31 March) CONTACT: Tel: 07525 059 100

SAHARA LONDON

BRANDS: Sahara London SHOWING AT: 101 Crawford Street, London W1H 2HP (9 February – 4 March); INDX, Solihull (2-3 February); Square Works, 17-18 Berkley Square, Bristol (6-8 February); Chambers Space Elliot House, 151 Deansgate, Manchester, M3 3WD (20-24 February) CONTACT: Tel: 07740 279 959 saharalondon.com

APT COLLECTIONS KAREN B COLLECTIONS

BRANDS: MaraMay, Skovhuus knitwear, Tif Tiffy and Mila Vert SHOWING AT: Karen B Collections, 47-50 Margaret Street, London, W1W 8SB (1-25 February) CONTACT: Tel: 07984 824 222 E: karenbcollections@outlook.com

BRANDS: Alembika, Alquema, Elsewhere, Igor, Ozai N ku and Philomena Christ SHOWING AT: Apt Collections, London (7-18 February); Manchester (20-25 Feb) CONTACT: Tel: 0207 580 3202 E: nigel@aptcollections.ltd.uk E: claudia@aprtcollections.ltd.uk JANUARY 2022 | boutique. | 65

PHOTO BY VALERIA ODNOVOL ON UNSPLASH

PROMOTION

Time to buy

HEAD TO MANCHESTER THIS FEBRUARY TO DISCOVER THE LATEST COLLECTIONS FROM SOME OF THE UK’S LEADING FASHION AGENCIES

aving established an attractive showroom destination in Manchester at the beginning of the pandemic, some of the UK’s leading fashion agencies are joining forces again next month to showcase their latest collections. Here’s a round-up of suppliers and brands showing at Manchester’s Elliot House this February…

ARIANE KAISER AGENCY

WHEN: 20 – 24 February WHERE: Elliot Suite B, Chambers Space Elliot House, 2nd Floor, 151 Deansgate, Manchester, M3 3WD BRANDS: Elemente Clemente, Knit Knit, Rubicon Scarves and Anokhi Book Totes CONTACT: Tel: 0049 172 819 7007 E: ariane-kaiser@outlook.com

MATRIX AGENCY

WHEN: 20 – 24 February WHERE: The Training Room, Chambers Space Elliot House, 2nd Floor, 151 Deansgate, Manchester, M3 3WD BRANDS: Marc Aurel, Ania Schierholt, & Isla cashmere, Lotus Eaters, Patrizia Bonfanti boots and Andiafora sneakers CONTACT: Tel: 0035 387 298 5988 E: colman.matrix@gmail.com/ briana.matrix@gmail.com 66 | boutique. | JANUARY 2022

JOANNA EDWARDS AGENCY

WHEN: 20 – 24 February WHERE: Elliot Suite B, Chambers Space Elliot House, 2nd Floor, 151 Deansgate, Manchester, M3 3WD BRANDS: XD Xenia Designs, Elli, Jianhui London, Lofina Shoes, Aino Finland, Qui Prive, Carla Ruiz, Colour Nude and Arggido CONTACT: Tel: 07512 550 346/ 07989 014 141 E: info@ joannaedwardsagency.co.uk

APT COLLECTIONS

WHEN: 20 – 25 February WHERE: The White Room, Chambers Space Elliot House, 2nd Floor, 151 Deansgate, Manchester, M3 3WD BRANDS: Alembika, Alquema, Elsewhere, Igor, Ozai N Ku, Philomena Christ CONTACT: Tel: 0207 580 3202 E: claudia@aptcollections.ltd.uk

SAHARA LONDON ANTHONY PACKER

WHEN: 20 – 24 February WHERE: Elliot Suite A, Chambers Space Elliot House, 2nd Floor, 151 Deansgate, Manchester, M3 3WD BRANDS: Privatsachen, Grizas, Neirami, Luukaa, Ewa I walla, Vetono, Yellow Label and Simclan CONTACT: Tel: 07525 059 100

WHEN: 20 – 24 February WHERE: The Executive Boardroom, Chambers Space Elliot House, 2nd Floor, 151 Deansgate, Manchester, M3 3WD CONTACT: Tel: 07740 279 959 E: kim@saharalondon.com

Autumn/Winter 2022 London: 6th Feb - 18th Feb ‘22 Manchester: 20th Feb - 25th Feb ‘22 Apt Collections Int 0207 5803202 • claudia@aptcollections.ltd.uk • www.aptcollections.co.uk •

aptcollections

STOCK UP

Summer romance PERFECT PRETTINESS THIS SS22 WITH HYPER-FEMININE PRINTS, KITSCH ACCESSORIES AND A FOCUS ON PINK

f the major international catwalks are anything to go by, ultrafeminine fashion is back for SS22. From springtime florals and girly emblems to waist-enhancing silhouettes, romance is definitely on the cards as we step into the new season ahead…

JACKET FRANSDEN, £POA

LOVE EARRINGS SCREAM PRETTY, £11.50

SCARF MARA GIRONE, FROM £50

KISMET BAG NATIVE DUBAI, £POA

SWEATSHIRT SUGARHILL BRIGHTON, £19.30

SANDAL RABENS SALONER, £POA

ABBY DRESS SUGARHILL BRIGHTON, £23.20

68 | boutique. | JANUARY 2022

HEART NECKLACE SCREAM PRETTY, £19.95

STOCK UP BIKINI RABENS SALONER, £POA

JAMMY DODGER NECKLACE LILY CHARMED, £17.95

TEE MUNTHE, £POA

TROUSERS MUNTHE, £POA

HEADBAND FAM IRVOLL, £POA DRESS DASKA, £POA

SKIRT MUNTHE, £POA

PEARL NECKLACE MIPHOLOGIA, £POA

BOOTS MUNTHE, £POA

DASKA E: sofia@blackpr.co.uk, FRANSDEN Tel: 0207 636 3063 godske.com, FROM MY MOTHER’S GARDEN frommymothersgarden. co.uk/wholesale, LILY CHARMED E: sales@lilycharmed.com, MARA GIRONE E: hello@maragirone.com, MIPHOLOGIA miphologiajewelry.com, MUNTHE E: hlm@munthe.com, NATIVE DUBAI E: info@nativedubai.com, ORCHARD MOON E: hello@orchardmoon.com, QUE Tel: 0207 636 3063 godske.com, RABENS SALONER E: julie@rabenssaloner.com, SCREAM PRETTY trade.screampretty.com, SUGARHILL BRIGHTON Tel: 01273 911 393, SUNDAY Tel: 0207 636 3063 godske.com

JANUARY 2022 | boutique. | 69

PAUL HARRISON GILMOORA HOUSE, 57/61 MORTIMER ST LONDON W1W 8HS t: 07768 760235 e: paulleeharrison@coranit.co.uk Showing Dates: 1st-17th February www.faberwoman.de | www.georgede.com | www.believebytuularossi.com

PROMOTION

Back to nature

BRIGHTEN UP YOUR AW22 WOMENSWEAR EDIT WITH LILY AND ME’S SUSTAINABLE FABRICS, WEARABLE SHAPES AND BEAUTIFUL PRINTS

nspired by art, crafts and the natural world, Lily and Me makes one-of-a-kind prints in timeless shapes with a focus on quality and wearability. The British lifestyle brand is a family-owned business, nestled in the beautiful Cotswolds. With a strong focus on customer service, it is also committed to sustainability and works closely with its suppliers worldwide to deliver more ecofriendly options every season. For AW22, its collection captures the joy of changing seasons with its signature handwriting of colour and print. Its considered line-up is centred around two colour palettes, designed to carry boutiques from an Indian summer all the way through to the start of spring. From September, retailers can expect bright pop colours and soft textures that will ease you through the

transitional season perfectly. Think feminine florals and delicate dewdrop prints, paired with relaxed denim and fine knits that will be welcome once the nights begin to draw in. Inspired by cottage gardens and crisp frosty walks around the Malvern hills, its print designer has drawn influences from winter berries and blooms. The collection is split into two colour palettes: Orchid and Arboretum. The first includes an opulent dark teal playfully matched with bright green and cerise tones to add vibrancy and joy. Meanwhile, the second is inspired by winter sunsets and roaring fires, featuring an earthy palette of soft khaki and tones of blue with a pop of orange. With modern silhouettes and considered sustainable fabrics, the collection offers beautiful clothing that delivers on quality and style. The Louisa stripe long cardigan is a new

shape this season and is perfect for chillier days. Featuring the brand’s new knit blend containing wool and recycled polyester, it promises to keep wearers extra warm in the cooler months. Its new Eco Vero viscose, meanwhile, is made from wood pulp and has a beautiful soft hand feel and drape. The brand’s stunning floral Pansy print is available in last year’s best selling Haywood Dress shape the perfect throw-on outfit for both comfort and style. New to AW22, Lily and Me’s heavier weight denim is a wardrobe staple. The Oaksey Trousers and midi dress are both key styles for wearing all year round. Its new outerwear range is a great sustainable option for boutiques, featuring recycled polyester fabric made from household plastic waste. Choose from two new styles in cosy shapes and this season’s key colours. Last but not least, Lily and Me’s brilliant basics include an essential stripes range made from organically farmed cotton in new easy-wear shapes while its brushed printed knit offering is made entirely from recycled polyester. Showing at Just Around the Corner, Manchester (18 – 19 Jan), INDX (2 – 3 February), Harrogate Fashion Week (6 – 7 February, stand M12), Moda (6 – 9 February stand 2G35) and Just Around the Corner, London (8 – 10 Feb).

CONTACT: Tel: 01452 207 766 lilyandmeclothing.com JANUARY 2022 | boutique. | 71

British by by nature The Lily & Me Autumn/Winter 2022 collection captures the joy in the changing seasons with our signature handwriting of colour and print, synonymous with the Lily & Me brand. orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

Our considered AW22 collection is crafted around two colour palettes, designed to carry you from an Indian Summer all the way through to the start of Spring. From September, we welcome bright pop colours and soft textures that will ease you through the transitional season. Think feminine florals and delicate dewdrop prints, paired with relaxed denim and fine knits that are welcomed when the nights begin to draw in. To view the collection, contact your local agent or get in touch with us at Lily & Me Head Office using the details below. orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

SHOW PREVIEW

In high demand STANDOUT WOMENSWEAR COLLECTIONS YOU WON’T WANT TO MISS SHOWING AT NEXT MONTH’S HARROGATE FASHION WEEK

RUPERT AND BUCKLEY

CAPRI

OOPÉRA

SHOW PREVIEW

FRANK LYMAN MARBLE FASHIONS

Creating ageless and stylish clothing designed to be worn season after season, British womenswear brand Marble first launched in 2008. The Glasgow-based label is the brainchild of co-owners Lynn Paul and Nick Williams, who have more than 60 years’ collective experience in wholesale and retail. Its AW22 line features bold statement hues with a versatile palette that can be mixed and matched. Fuchsia, green, chartreuse, red and marine are paired back by strong neutrals such as tan, ivory, charcoal and black. Meanwhile, soft pale pink is the perfect shade for transitional garments. Super soft knitwear is key this season and is offered in numerous shapes, yarns and finishes. There’s also a line of high-quality outerwear alongside elegant printed woven dresses and blouses, cotton loungewear, partywear and classic denims. Wholesale prices range from £12 for tops to £35 for knitwear while the minimum order requirement is £2,000. CONTACT: Tel: 0141 882 6743 marblefashions.co.uk

BY BASICS/OWN

STAND: M52 Danish short and forward order brand by basics/OWN offers flexible ordering options for indie retailers. Its garments are made to order throughout the year with a short six-to-eight-week turnaround and no minimum order stipulations. Buyers can expect relaxed casual styles in eco-friendly fabrics with 60+ colour options to suit their target customer and store. The label updates its pieces each season in pure, sustainable transitional weight natural fabrics, offering an ever-evolving range that suits the growing demand for high quality, fresh garments that maximise profit for boutiques. Wholesale prices are around £40 per piece on average while there is no minimum order requirement or import duty for stockists. CONTACT: E: pg@bybasics.com bybasics.com

Frank Lyman offers daywear, luxe casual coordinates, embellished and embroidered denim, eveningwear and wedding wear across three divisions: Frank Lyman Montréal, Frank Lyman Denim and LYMAN. Boasting a high sell-through success rate with its retail partners, stockists can expect a five-star service encompassing one-week re-orders, advertising partnerships, promotions and free shipping. Its AW22 line-up includes chic layering pieces such as shackets and sleeveless vests for an elevated look. Its signature dresses have been updated with short and maxi hem lines and standout silhouettes. There’s also a range of perfect-fit jeans with beading, rhinestones, pearls and embroideries alongside glamorous sweaters, cardigans, capes and puffer coats. Last but not least, its occasionwear offer includes seasonless dresses, jumpsuits and separates crafted in luxurious fabrics. Wholesale prices range from £65 per piece on average for Frank Lyman Montréal to £85 for LYMAN while the minimum order requirement is £2,500. CONTACT: Tel: 07368 175 176 E: ukinfo@franklyman.com franklyman.com JANUARY 2022 | boutique. | 77

SHOW PREVIEW

NYDJ

LIVERPOOL JEANS

STAND: C61 Los Angeles based label Liverpool jeans, offers a complete wardrobe solution for busy fashion-conscious women. Its perfect-fitting pieces boast attention to detail using premium fabrics that ensure confidence with every wear. The brand’s team prides itself on delivering quality on-trend fashion with exceptional value. In addition to forward order, there is also a comprehensive stock service offer. For AW22 variety is key, with a wide choice of leg shapes, fabrics, seam details, washes and colour selections on offer. This season also sees the expansion of the brand’s knitwear line alongside tops in exclusive prints, sportswear and dressier trousers and blazers. Sustainability is part of the brand’s DNA and its entire production process is now carried out with the environment in mind. Wholesale prices are approximately £40 per piece. CONTACT: Tel: 0207 323 6652 E: tim.ryan@genusfashion.com genusfashion.com 78 | boutique. | JANUARY 2022

STAND: C61 Founded in 2003 as Not Your Daughter’s Jeans, NYDJ’s mission is to design premium jeans that fit perfectly and make every woman feel confident. All of its jeans and trousers are made with Lift Tuck Technology - the brand’s unique slimming panel with a patented criss-cross design. This curvecontouring construction creates NYDJ’s renowned perfect fit. The collection also encompasses chic non-denim trousers and pair-perfect tops, shirts and blouses. The AW22 collection is inspired by Nashville – a city known for its music and unique energy. Denim washes are offered in indigo casts, moody greys and black with vintage details such as tints and crafted authentic finishes. The focus is all on relaxed and wide leg silhouettes, with new standout fits including the Mona Wide Leg Trouser, Stella Tapered Ankle and Relaxed Flare. Its prints are also an ode to Nashville, echoing the excitement, optimism and vibrant colours that reflect the energy of the city as well as the beauty of the surrounding countryside. Wholesale prices are approximately £50 per piece. CONTACT: Tel: 0207 323 6652 E: tim.ryan@genusfashion.com genusfashion.com

SMITH AND SOUL

STAND: C61 With a soft feminine look and urban spirit, Smith and Soul responds quickly to the market trends by offering all-year-round co-ordinated short order and stock collections. Its design team has an eye for detail that brings together excellent quality, creativity and identity, resulting in a trend-led offer. Collections include a mix of jersey wear, shirts, tops, blouses, knitwear and dresses. Buyers can expect super-soft fabrics, original structures and exceptional washing and dyeing techniques. The May and June 2022 collection encompasses up to seven inspiring all-over prints. Key colours for these collections include emerald green, royal blue and a splash of raspberry pink with base colours of off white, sand and navy blue. Key items include satin wide-leg trousers and a longer short-sleeved shirt blouse, printed statement dresses and muslin shirt and wide leg trousers as well as an A-shaped shirt dress. Wholesale prices are approximately €35 per piece DDP. CONTACT: Tel: 0207 323 6652 E: tim.ryan@genusfashion.com genusfashion.com

GENUS FASHION

PAGE TITLE

MULTI BRAND FASHION AGENCY

Our Collections ZERRES www.zerres.com Smith & Soul www.smith-soul.de NYDJ – Los Angeles www.nydj.com LIVERPOOL – Los Angeles www.liverpooljeans.com Introducing 3 Exciting New Collections CLAIRVAL www.clairval-paris.com DESIGN HISTORY www.designhistoryny.com ARTICLES OF SOCIETY www.articlesofsociety.com AW ’22 Selling Dates London Showroom - 17th January - 28th February 2022 Harrogate Fashion Week – Hall C / Stand C61 - 6th & 7th February 2022 Tim Ryan tim.ryan@genusfashion.com www.genusfashion.com @genusfashionagency 0207 323 6652 2022 3RD FLOOR, 5-11, MORTIMER STREET, LONDON, W1TJANUARY 3JB

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SHOW PREVIEW

ZERRES

Jeans and trousers brand ZERRES fuses on-trend fashion design with superior quality and perfect fit. Offering a flawless silhouette at an exceptional price, every piece is designed for the stylish and self-assured woman who has an awareness for current trends. Each collection offers high quality materials and finishes in both forward order and stock service programmes. For AW22, the brand is introducing a range of new silhouettes to its range, with kick-flares and O-shapes as well as boot cut, straight leg and skinnies. Meanwhile, sporty jogger pants and nonchalant athleisure styles are great for dressing off-duty. The range also includes smart blazers, woollen trousers and cigarette pants for a dressier look. Leather trousers are also a must-have for the new season, offered in a range of silhouettes including leggings and relaxed and tapered styles. Sustainability is also a key focus for the brand and it has increased its use of renewable raw materials as well as methods of saving water and reducing the use of chemicals in production. Wholesale prices are approximately £30 per piece DDP. CONTACT: Tel: 0207 323 6652 E: tim.ryan@genusfashion.com genusfashion.com 80 | boutique. | JANUARY 2022

PROPRESS

STAND: C3 Creating fabric steamers for over 40 years, Propress has a reputation for high quality, long-life and exceptional performance. Now the brand has introduced Propress MINI - a handheld version of its professional steamers that’s ideal for boutiques to sell to their customers for home use. With all the punch of its PRO models packed into a lightweight portable steamer, the MINI’s heated iron plate not only directs and disperses the steam for vertical use but can also be used horizontally like an iron. And it’s not just for clothing: Propress MINI can transform curtains, bedding and other home furnishings, too. Meanwhile, its unique optional Big Belly large capacity tank increases steaming time for the more demanding jobs, offering even more versatility. Available in Arctic Grey, Vintage Pink and Idol Blue with pressing mitt and travel bag; Propress welcomes new stockist enquiries for 2022. CONTACT: Tel: 0208 417 0660 propress.co.uk

FROM MY MOTHER’S GARDEN

STAND: C64 The brainchild of boutique owner Penny Callaghan, British brand From My Mother’s Garden produces beautiful botanical-print garments and accessories in sustainable fabrics. Feminine and timeless, kimono jackets and long robes crafted in silky viscose and velvet are at the heart of the collection while a growing line of womenswear and fashion accessories is also available. Joining the brand’s signature kimonos and robes for SS22 is a range of dresses, lightweight tops, linen tunics and palazzo trousers, mesh skirts and lightweight raincoats in three hero prints. Linen shift dresses and draping viscose tiered dresses add a new dimension to the collection, as well as lightweight box tops in new floral and foliage prints. In addition, new mesh skirts and lightweight jumpsuits will be added to the range this spring alongside new prints in its linen tunics and palazzo trousers. Available on short and forward order, wholesale prices are around £30 per piece in average while the minimum order requirement is £300. CONTACT: Tel: 07825 148 040 E: info@frommymothersgarden.co.uk frommymothersgarden.co.uk

UK Customer Service +44 07368175176 ukinfo@franklyman.com Showing at Harrogate Fashion Week Stand C34

SHOW PREVIEW

TINTA AND BARILOCHE I.NCO

STAND: M1 Designed in Ireland, contemporary daywear brand I.nco offers fashionforward womenswear with a unique edge. The focus of the brand’s design team is to create classic daywear pieces that are modern and flattering with high quality fabrics used throughout. For AW22, its collection a modern twist on everyday womenswear. The range combines functional pieces with effortless style and glamour that can be worn from day to night. From printed blouses to the perfect trousers, expect neutral base colours with pops of bright colours and funky prints that will add excitement and versatility to your new season line-up. Wholesale prices range from £20 - £60 per piece on average while the minimum order requirement is £1,000. CONTACT: Tel: 07712 398 549/ 01429 5709 E: tatefashions@hotmail.com 82 | boutique. | JANUARY 2022

VIA VENETO

STAND: C44 Created by parent group Avalon, which has been manufacturing womenswear in Ireland for 30 years, Via Veneto creates versatile occasionwear designed to be re-worn as part of a functional wardrobe. The label was formed after its creators spotted a gap in the market for colour co-ordinated formal outfits. Its AW22 line is available on forward order for UK boutiques, offering striking prints alongside matching colourblock fabrics that can be styled and merchandised together for increased selling opportunities. No minimum order requirement for stockists. CONTACT: Tel: 07711 545 663 E: jcagent@gmail.com

Popular Madrid-based womenswear brand Tinta has been producing high quality, feminine and colourful fashion since 1985 - designed and made in Spain. Buyers can expect to find a broad selection of garments each season crafted to an exceptional quality and finish. Key pieces include casual printed separates, smart easy-fit trousers and shirt dresses, knitwear and its extremely popular reversible fun fur jackets and coats. Special attention is paid to details on cuffs, collars, trims and buttons – making each of its pieces unique. The label’s sister brand Bariloche, meanwhile, offers sophisticated tailored trousers, tweed jackets and blazers alongside blouses, tailored vintage-inspired shirts, pretty tops, knitwear and t-shirts. Wholesale prices range from £18 to £95 per piece. CONTACT: Tel: 0034 914 710 412 E: international2@tintastyle.es; Tel: 0161 236 4455/ 07801 979682 E: sales@knightsfashion.co.uk

PROMOTION

Shoe and tell

STEP INTO A STYLISH NEW SEASON WITH THE LATEST INNOVATIONS FROM GERMAN FOOTWEAR BUGATTI

stablished in 2000, German footwear brand Bugatti shoes has gone from strength to strength with its stylish and innovative designs. Utilising the newest technology to streamline its footwear’s route to market has meant retailers can offer the hottest trends while retaining commerciality. The brand prides itself on reacting very quickly to new trends, which buyers can view via its handy digital platform or with samples available from its account managers.

Bugatti offers a range of footwear that appeals to a broad age demographic. Based on tried and tested German lasts, every style within its range is extremely comfortable to wear ensuring customers will return season after season. Plus, with help from local account managers, retailers will soon be able to access the brand’s new B2B platform – launching in March – providing a huge range of in-season footwear, promotional materials and POS. Showing at Harrogate Fashion Week (stand M50).

CONTACT: Tel: 07572388585 E: k.stirling@benchgradebrands.com Bugatti-fashion.com

UK / Irish Agency The Mandy Barr Fashion Agency 82 Mitchell Street, Glasgow G1 3NA T:0141 221 7666 M: 07711 545663 mandy@mandybarrfashion.co.uk Showing at Harrogate Fashion Week Sunday 6th Feb - Monday 7th Feb 2022 Stand C32

JANUARY 2022 | boutique. | 83

Liz d’Esterre Fashion Agency Showing Dates: Tuesday, 8th February through to Wednesday, 23rd February 2022 Gilmoora House, Room 113, First Floor, 57/61 Mortimer Street, London, W1W 8HS Also introducing Ever Sassy at Harrogate Fashion Fair - Stand M15 Sunday, 6th and Monday, 7th February 2022. www.lizdesterrefashionagency.com Tel: 07956 216801 or email: lizdesterre@yahoo.co.uk for appointments.

DOWN TO BUSINESS

Down to Business INSIGHT FOR FASHION INDIES

New year planning

PHOTO BY STIL ON UNSPLASH

hile the future still seems uncertain, making the most of 2022 is undoubtedly a top priority for boutique owners. For this reason, we’ve collated a special new year ‘to-do’ list to help you plan for the next 12 months (and even further) ahead… JANUARY 2022 | boutique. | 85

DOWN TO BUSINESS

Making the most of 2022 9 WAYS TO GROW YOUR BUSINESS IN THE NEW YEAR

1. Enter an industry competition

winners’ party in Central London this November, with full details set to be announced in spring.

2. Sell via a marketplace site

DOWN TO BUSINESS

per cent commission on orders and minimal transaction fees.

3. Try out a B2B marketplace

2020 and 2021, with orders being delivered to 200,000 indie stockists across the continent.

card at the end of last year, enabling customers to use its payment service in-store.

4. Offer more payment options

5. Offer click-and-collect

6. Try a different trade show Are you looking for the ultimate new brand for 2022? Visiting a new

JANUARY 2022 | boutique. | 87

DOWN TO BUSINESS trade event could be a great way to discover fresh fashion talent and there’s a wide range on offer both at home and abroad. Originally an up-and-coming menswear show, Just Around the Corner (JATC) hosted its first womenswear event in London last summer. This January and February will see it merging both categories under one roof with two dedicated events in Manchester and the capital. Buyers will be able to discover 250 brands showing across two different venues, with over 40,000 sq ft of collections across both events. Alongside clothing, there will be dedicated zones for responsible brands as well as footwear and accessories. Plus, buyers will also be treated to complimentary refreshments (register for free entry via justaroundthecorner. co.ukregister). Now in its sixth season, Harrogate Fashion Week is growing in popularity among buyers and brands. Visitors are offered free parking and cloakroom facilities while they peruse the latest collections from some of the industry’s best-loved brands (6-7 February; register for free entry at harrogatefashionweek.com).

7. Social commerce

The number of people buying directly on social media is set to soar in 2022. Why? Because it provides a consistent shopping experience right from when customers discover your products to making a transaction. Instagram is one of the most popular channels, with e-commerce specialists such as Shopify helping retailers showcase their products to one billion potential customers. Such services make it easier to run your omni-channel operation as your inventory is linked online and in your physical store. There’s a free 14day trial for retailers that want to start selling on social media, so you can test the water without making a financial commitment (find out more at shopify.co.uk).

8. Promote Shop Local

Supporting local businesses became a movement in its own right last year as shoppers sought out indies over corporate giants. Boutiques 88 | boutique. | JANUARY 2022

can really tap into this consumer behaviour in 2022 by teaming up with other local businesses, using corresponding hashtags on social media and adding promotion materials to store windows and displays. Online marketplace Down Your High Street (downyourhighstreet. co.uk) runs ongoing campaign #thinkwhereyoushop to encourage shoppers to use alternatives to online giants. Later in the year, indies can take part in Colour Friday, which launched as part of #CampaignShopIndependent in November as the antidote to Black Friday (free downloads available via holly.co). There’s also £10,000 up for grabs for the winner of its High Street Shop Award, announced in December. Of course, Small Business Saturday is also a great campaign to get involved with as sponsor American Express offers money back on shoppers’ spending as part of its Shop Small scheme. Find out more at smallbusinesssaturdayuk.com).

9. Operate more sustainably

Shoppers are expected to become more conscious this year, choosing retailers with values over those that are just chasing profits. But you don’t have to completely overhaul your business to keep up. Instead, consider small steps you could make to minimise your carbon footprint or waste contribution. For example, offering an eco-friendly delivery option might be appreciated by some shoppers – and they may be willing to pay more too. Green Courier in London, for example, operates with a fleet of electric and low emission vehicles to reduce its customers’ contribution to climate change (greencourier.co.uk). You could also move your business accounts to an ethical bank, which invests in industries such as community solar projects and renewable energy. Triodos Bank is often included on consumer lists as one of the greenest banks available in UK (triodos.co.uk), but if you prefer a more renowned name then the Co-op has also made great strides in this area (co-operativebank.co.uk).

WE LOVE KNIT • • • • •

Emotional brand Slow fashion Contemporary spirit Finest natural materials and yarns Certified sustainability

Amanda Knights Fashion Agencies Ltd Amanda Booth, 338 East Lancashire Road, Swinton, UK-Manchester M27 0LJ +44 (0) 161 236 44 55, sales@knightsfashion.co.uk

PROMOTION

Hit the floor HEAD TO SOLIHULL’S CRANMORE PARK NEXT MONTH FOR THE LATEST INSTALMENT OF INDIE-FRIENDLY TRADE SHOW INDX WOMENSWEAR AND FOOTWEAR

pening its doors this 2 – 3 February, INDX Womenswear and Footwear in Solihull offers an inspiring selection of brands in an informal and relaxed buying environment. The must-visit indiefriendly show is curated by industry experts to meet the ever-changing needs of today’s independent retailers. Organised by buyers with a wealth of experience in the independent retail sector, next month’s show will deliver a commercially edited exhibitor selection featuring a strong mix of products across several key categories. These include sustainable and ethical fashion, denimwear, casualwear, lifestyle, formalwear, footwear and outerwear. Meanwhile, retailers will be able to view both in-season and forward order collections all under one roof. Designed to inspire the most discerning buyers, INDX’s curated brand list for February 2022 will showcase a plethora of new and emerging labels including Khost, Sonder Studio, Spirit and Kite Clothing. These exhibitors will take 90 | boutique. | JANUARY 2022

their places alongside key returning suppliers such as Sahara, Mistral, Pomodoro, b.young, Fransa and Lunar. To maintain its inimitable buyer and business focus, admission to INDX Womenswear and Footwear is strictly reserved for retailers only. The show offers free entrance, free on-site parking, and complimentary refreshments to all visitors. Buyers can expect a friendly, relaxed and professional buying environment where they can network and connect

with other industry insiders. Organised by leading buying group Associated Independent Stores (AIS), the INDX brand of trade shows continues to go from strength to strength. Building on its established success, the group introduced Sports and Leisure to its Fashion portfolio in December 2021 and is set to launch an inclusive division of Home sector shows for 2022. Pre-register for free entry via indxshow.co.uk.

SHOW INFO WHEN: 2 – 3 February 2021 WHERE: Cranmore Park Conference and Event Centre, Cranmore Avenue, Shirley, Solihull KEY BRANDS: Ashwood Leather, Fransa, b.young, ICHI, Pulz, Louche, Sahara, Weird Fish, Geox, Lunar, Lazy Dogz, Goodyear, GriSport, I.nco, Laurence LlewelynBowen footwear, HEYDUDE, Lizabella, Ella Boo, Khost, Sonder, Spirit, Gla’mour, Lily & Me,

The Bamboo Wardrobe, Hatley, Trespass, DLX, Joe Browns, Nomads, Pomodoro, Doris and Dude, Goose Island, Viz a viz, Penny Plain, Tigi, Talolo CATEGORIES: forward and short order womenswear, footwear, casual wear, formal wear, lifestyle brands, sustainable brands, headwear and hats TICKETS: Free via indxshows. co.uk/indx-fashion/womenswear/ registration

wholesale@saharalondon.com | +44(0)20 7483 8438 | saharalondon.com

BRAND PROFILE

Easy styling

ADINI

EXPECT VIBRANT SIGNATURE PRINTS AND FLATTERING FITS ACROSS ADINI’S STYLISH AW22 COLLECTION

ritish brand Adini has been producing women’s clothing for over 45 years. Its collections are made from luxurious natural fabrics and sustainable yarns that are ethical and kinder to the environment. The label’s design team creates clothing that is stylish, ageless and easy-to-wear for all shapes and sizes. Known for its vibrant signature prints, flattering fits and unique styling, its garments are beautifully made with immaculate attention to detail. For AW22 the label’s collection is all about bold and sophisticated colours, lively exclusive

prints in natural and sustainable fabrics and updated modern classic shapes. Prints are inspired by textures, leaves, landscapes and flora from the natural world, contemporary abstract paintings and ethnic marks and patterns including vintage chintzes. Its line-up includes flattering tops, knits and tunics, new trouser styles and must-have dresses and outerwear designed in coordinated colour palettes for head-to-toe dressing and endless potential outfit combinations. Wholesale prices are around £23 per piece on average while the minimum order requirement is £2,000.

CONTACT: Tel: 0208 560 2323 adinilondon.co.uk

Adventurous spirit

SAHARA

GIVE SHOPPERS AN INSTANT SEROTONIN HIT WITH SAHARA’S MOOD-BOOSTING AW22 COLLECTION

ritish brand Sahara creates contemporary womenswear with a unique bohemianchic aesthetic. Inspired by the spirit of adventure, each of its pieces is created using luxurious natural fabrics and traditional techniques for eco-conscious shoppers with a curious nature. Expect luxurious, flattering and timeless pieces that suit a variety of shapes, skin tones, ages and styles. For AW22, the range celebrates winter with 20 beautiful abstract prints across the softest warm-handle

fabrics. Perfect for lifting the winter mood, the collection encompasses bold colours, sparkly neons and powerful purples contrasting with lime zest and lipstick pinks alongside rich earthy shades. Warm lightweight cashmere blends feature strongly, styled over plaids and checks in standout colours. Elsewhere, the brand’s original and eclectic prints breathe new life into velvets, mini cords, jacquard jersey and textured viscose blends. Standout styles include cashmere mix knitwear, velvet kimono coats, signature bubble

CONTACT: Tel: 0207 483 8438 E: wholesale@saharalondon.com saharalondon.com 92 | boutique. | JANUARY 2022

jersey dresses and fun, unstructured statement coats. Wholesale prices are around £50 per piece on average while the minimum order requirement is £2,000; exchanges are available on some styles while smaller order options are negotiable.

020 8560 2323

AUTUMN / WINTER 2022

www.adinilondon.co.uk

AUTUMN WINTER 2022 Showing at The Ivories, Unit 12, 6-18 Northampton Street, N1 2HY. By Appointment Only from Monday, February 7th to Friday, March 11th. Zoom appointments are available and remote orders welcome. Email: pauline@yaccomaricard.london Mobile: 07813402941

EUROPEAN OFFICE

Unit 8 Riverside Grove Riverstick Co. Cork Ireland P43 X300 Phone: + 353 21 2038019 sales@)dolcezzaeurope.ie

NEW SHOE COLLECTION AUTUMN/WINTER 22

SHOWING AT HARROGATE FASHION WEEK WWW.BUGATTI-SHOES.COM SERVICE@BENCHGRADEBRANDS.COM 01604 686800

PROMOTION

A perfect fit

BLACKSPADE’S REUSABLE TRIPLE-LAYERED FACE MASKS OFFER LONG-LASTING COMFORT AND PROTECTION

ith face coverings now essential in public spaces for the foreseeable

future, stylish yet functional masks are a great add-on option for boutiques. Blackspade Face Masks are from a reputable brand known

CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk Patricia Eve Half Page Advert Boutique Jan 2022 BS Masks Print ver 2.pdf 1 11/01/2022 09:14:35

Reusable Masks

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view the technical video

98 | boutique. | JANUARY 2022

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for its comfortable, high quality and perfect-fit garments. Reusable and washable at 60 degrees, its face coverings are triple layered and made from 3D polyethersulfone spacer fabric and cotton with an anti-bacterial lining. This ensures that each mask is comfortable to wear and breathable for extended periods of time while offering nonmedical grade protection against covid-19. Each mask comes with added features like an adjustable nose bridge and a comfy cotton inside layer, which helps eliminate steam on glasses while providing a more secure fit. Buyers can choose from three sizes for adults and two for children in an array of patterns and solid colours. Available for immediate dispatch from UK distributor Patricia Eve Ltd.

S/S22 NEW DATES 20 – 22 February 2022 Olympia London topdrawer.co.uk

RE INVENT YOUR EDIT

WE WILL BE SHOWING AW22 AT JUST AROUND THE CORNER MANCHESTER 18-19 JANUARY LONDON 8-10 FEBRUARY WHOS NEXT, PARIS 21-24 JANUARY INNATEX, GERMANY 25-27 FEBRUARY

PLEASE CONTACT US FOR A DIGITAL CATALOGUE OR TO MAKE A VIRTUAL OR IN PERSON BUYING APPOINTMENT

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PROMOTION

Size matters

WHY YOU NEED A FASHION-SPECIFIC EPOS SYSTEM, BY THREE SOFTWARE’S BARBARA HILLAND

t Three Software we know that size matters to fashion indies. Yes, your EPoS system needs to do all the incredible things that technology can offer today, but it also needs to do the basics. That’s where many online-only EPoS solutions fall flat. They are designed to appeal to all retailers - from pubs and coffee shops to butchers and candle stick makers. Here’s why it’s essential to choose a solution that has been designed for the fashion sector: Size and colour: your EPoS system should have the ability to automatically create products based on a size and colour matrix.

Barcodes: your system should be able to generate barcodes automatically for every size and colour and let you add manufacturers’ codes too. Barcode label: you should be able to print a choice of barcode labels with sizes and colours available automatically. Purchase orders: a fashion-based system will allow you to create products as you create POs - saving time and letting you accept stock with a click or two. Look up: it will enable you to see exactly what sizes and colours are available in store, online or at other locations in real time. Off-line trading: broadband can be unreliable so you need a system that

will still work without an internet connection. Online trading: an e-commerce site is really important for retailers - but does yours fully integrate your stock with multiple e-commerce solutions? Customer tracking and loyalty: your customers are your biggest asset so understand who they are, offer rewards and nurture them. Barbara Hilland is a manager at Three Software and has more than 25 years’ experience in fashion retail and company finance.

CONTACT: Tel: 0845 130 7923 E: sales@threesoftware.com threesoftware.com/lite

Because Colour is Important. Retail 3 is an EPoS system that was designed from its inception for Fashion Retail. It correctly handles seasons, gender, sizes, and of course colours. For in- store, online and all in real time.

EPoS specifically designed for Fashion Retail. You wouldn’t buy shorts to go skiing! You wouldn’t go to a wedding in a T-Shirt! You wouldn’t go out in Summer in a Parka! So why run your fashion business with an EPoS system designed for a coffee shop!

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JANUARY 2022 | boutique. | 101

PAGE TITLE

The iconic fair for British handmade craft Register as a maker or buyer today at bctf.co.uk 102 | boutique. | JANUARY 2022

SHOP TALK

Shop Talk

INDUSTRY OPINION

Happy place

O LOVE OF LEMONS

pen for just three months, Newquaybased indie Love of Lemons is winning over shoppers with its clever mix of vintage gems and sustainable fashion brands. We meet owner Bex Osman to find out more about her unique business ethos… JANUARY 2022 | boutique. | 103

SHOP TALK

Something old, something new NEW NEWQUAY BOUTIQUE LOVE OF LEMONS FUSES THE OLD WITH THE NEW, OFFERING A CURATION OF ONE-OFF VINTAGE PIECES AND LARGELY UNKNOWN SUSTAINABLE BRANDS

ocated in the Cornish town of Nansledan, Love of Lemons blends the old and the new with its curated line-up of vintage gems and sustainable brands. The bricksand-mortar boutique is a new enterprise, having only opened its doors in November 2021. Flanked by the area’s other indie newbies, it forms part of a new development that’s being spearheaded by the Duchy of Cornwall. Already, its concept is being lapped up by the 104 | boutique. | JANUARY 2022

town’s conscious shoppers who are increasingly favouring local enterprises over corporate giants. The boutique is the brainchild of former SEN teacher Bex Osman, who has a penchant for vintage clothing and making other people happy. Its concept is an extension of her own personal style, which sees her combining socks and Birkenstocks with vintage Levi’s and old ‘grandmastyle’ cardigans. “I love vintage clothing but wearing it head-to-toe doesn’t always work,” she says. “I like

to put modern styling into it to bring old pieces back to life. This is where the idea came from for Love of Lemons.” The business began life online in May 2021, just as the UK was emerging from its third national lockdown. While it initially began selling mostly vintage pieces, the store and website now also stocks around 20 brands, which are merchandised as stories with new and old garments presented together. “That’s really key for me as it’s how

SHOP TALK

I create my outfits,” says Osman. Shoppers can find a selection of vintage Italian skirts, knitwear, denim and retro jeans that can be styled with its new tops, blouses, jewellery and outerwear. “It’s a unique curation of pieces that comes from my love of fashion and styling,” she adds.

An education

Having initially studied Fashion Styling and Photography at the London College of Fashion, Osman had a change of heart about her career during a stint travelling around Australia: “I’d specialised in photography and at that time everything had just started to go digital,” she says. “So, when I came back to the UK I decided to re-train in Early Years and went into teaching, eventually working with children with special needs.” The would-be indie owner found the role incredibly rewarding. However, it was both emotionally and physically draining, too. And after becoming a mum, she eventually found herself reaching burnout. So, when an opportunity came up to work at a

new local independent lifestyle store in Cornwall, she seized the chance to go back to her first love. “I began working on the shop floor, but my role developed quickly,” she says. “Soon I was managing the boutique, building its social media presence, doing styling appointments with customers and then going to London on buying trips. It was really exciting as I was able to watch it grow from a start-up into an established business.” Fast forward to eight years and a pandemic later and Osman found herself wanting to pursue a longharboured dream of running her own business. “Everything else in my life felt settled and I realised it was very much a case of ‘now or never,’” she says. So last spring, Love of Lemons launched its online shop selling Italian and French vintage pieces. During this time, Osman was also avidly searching for unique brands that would complement her one-off finds as well as tying in with her own conscious ethos. “The sustainable side of the business is so important to me,” she says. “Everyone here in Newquay is really environmentally conscious, so whatever Love of Lemons has on

sale really needs to reflect that.” Just five months after its initial launch, the boutique opened its physical store selling vintage picks alongside womenswear and accessories from largely unknown brands with interesting back stories. “I love to discover new designers that no one else has heard of,” says Osman. “I’ve tried to create my own buying journey, avoiding trade shows and finding suppliers that are small and that most people won’t have heard of.”

Conscious brands

The owner has found many of her brands while travelling. Love of Lemons currently stocks lifestyle products from Hossegar-based French brand The Nomad Society, which produces hand-poured candles in small batches. It also carries vegan beauty brand Lucky Cloud, meanwhile, whose range is made by hand in Scotland using plantbased ingredients. Shoppers can also buy compostable and sustainable greetings cards by UK brand Lauren Marina and well-priced accessories from Netherlands’ label Monk and Anna, which is run by three creatives. JANUARY 2022 | boutique. | 105

SHOP TALK The first fashion brand to come on board with Love of Lemons was Le Bonne Shop from California, which offers vintage tees, organic cotton basics and socks. The boutique also stocks timeless feminine pieces from Spanish labels Yarse and ese O ese as well as French knitwear – offered at a slightly high price point – from Las Racines du Ciel. Five jeans is also a core brand for the store, while it is also the UK’s only stockist of Byron Bay-based brand Thrills, which offers vintage-inspired styles in recyclable fabrics. Vintage dresses at the boutique start from around £30 while new knitwear made from organic alpaca wool costs up to £160 per piece. “I do try and keep our prices affordable, but we all like a treat now and again so investing in some beautiful key pieces makes sense,” says Osman. Most recently, Love of Lemons introduced Scottish homewares brand the Tartan Company, which uses recycled garment fabric to slow down landfill. “This is another awesome independent family-run brand,” Osman says. “The concept of using recycled materials sits really well our ethos. All the frills for its blankets are also sewn by women, not machinery – a conscious decision so it can employ more people.” Next season, Swedish footwear brand Lotta Clogs will also arrive at the boutique, with the owner bringing in authentic handmade clogs made from ethical Swedish Alder and vegetable-tanned nubuck leather.

Vintage picks

But Love of Lemon’s biggest USP is its selection of vintage pieces, which Osman handpicks herself to create a truly unique line-up. The owner visits vintage wholesalers in London at least once each month, riffling through huge bins of clothes to find the perfect pieces. “I find it so exciting, and I know exactly what I’m looking for,” she says. “I feel my way through the bins, using my hands to pick out the pieces I like the feel of before pulling them out to look at them visually. I can tell straightaway if they 106 | boutique. | JANUARY 2022

will sit well with the rest of the shop – and I only ever buy pieces I love and would wear myself.” While Love of Lemons does stock some branded vintage when available such as Burberry macs and Converse trainers, Osman says she usually prefers to choose garments based on their own merits: “With unbranded vintage you get a lot more detailing and craftsmanship,” she says. “Some things have even been handmade, with really gorgeous cuts and darts and pleats in beautiful places. Attention to detail is really what I’m looking for.”

Happy place

But while buying is clearly a real passion for the boutique owner, Osman says her biggest sense of achievement comes from seeing her customers fall in love with her choices. For this reason she decided to open her physical shop in November instead of selling exclusively online: “I have an invested relationship with all my vintage pieces so selling them gives me so much joy,” she says. “Sometimes people are so excited that they walk out wearing them – it’s so lovely to be able to share the love I have for those pieces.” The physical boutique also allows Osman to spend time styling her customers – something she felt she wasn’t able to replicate properly online: “I like to see people and understand their shape and personality,” she says. “Clothes can give build a person’s confidence and self-esteem – I can tell if they’re happy or not as soon as they’ve put something on. My main aim to make sure every person leaves the shop feeling happy.” As a new boutique entering another uncertain new year, Love of Lemons may have a difficult period ahead. But with a strong ethos and USP, shoppers are already buying into its concept - and that looks set to continue. So, for Osman, 2022 will be about strengthening what’s already in place and growing her business organically. “I’m not going to rush, I’m going to go with the flow and listen to my

customers,” she says. “It’s early days, but customers are really enjoying what’s on offer. I want to make sure I stay true to my original ethos and focus on the road ahead instead of looking at what everyone else is doing. I don’t want to do anything that could dilute my dream.”

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Contact us now to renew your subscription of boutique magazine for 2022 Please email julie@bpmedialtd.co.uk Boutique-magazine.co.uk/subscribe

SHOP TALK

“People want to meet in person again and there’s a tone of optimism that I haven’t heard since before the pandemic” HARI KRISHNADASAN, MD AT CAPRI CLOTHING, ON THE RETURN OF IN-PERSON BUYING AND TRADE EVENTS

“A

fter the success of last year’s return of trade shows, in-person buying is set to make a comeback for 2022. According to show organisers, preregistration numbers are showing better than expected signs, which is welcome news for the entire industry. “Although we are still facing challenges, the rollout of boosters – which is clearly keeping things under control – is giving buyers confidence compared to the uncertainty we’ve had since the pandemic began. The desire for face-to-face connection hasn’t changed. In fact, with the complexities and challenges all industries are facing in terms of global supply chain issues, it’s even more important than ever to see real people again and away from a screen. “At Capri we polled a random selection of customers and I also spoke with other brand owners I know in the industry. The clear message is that people want to meet in person again and there’s a tone of optimism that I haven’t heard since before the pandemic. “The popularity of smaller focused trade shows boomed in 2021 and signs are even greater for 2022. The industry has adjusted its processes to ensure the utmost safety for attendees and exhibitors alike, while keeping a close watch on ongoing developments. Alongside this, sales representatives will take their collections on the road to see customers while brands are 108 | boutique. | JANUARY 2022

HARROGATE FASHION WEEK

organising local hotel show events where buyers can view collections (sometimes side by side with other labels) in a safe, convenient and controlled environment. “Covid is not going away and as I’ve said many times in past issues, the quicker we accept and embrace the changes it has created the more successful we will become. We are learning to live with it now and the vaccination programme and testing are keeping the events industries moving forward and opening up. The impact of covid is clearly starting to slow. People will be talking less about the ‘return to in-person events’ as we are already there. “Data shows that attending an in-person event is no riskier – less

risky in most cases – than going to a supermarket, school or other essential daily activity. This is all providing attendees and exhibitors are 90 per cent vaccinated. Live events are a critical part of the global economy, and due to the pandemic, there is a lot of pentup demand and momentum for experiences. The value created from live face to face events is irreplaceable. As we all know, it’s a powerful way to generate sales and drive brand awareness and loyalty. “While no one can predict or guarantee what the coming year will bring, I do know that most of us are optimistic and determined to get our industry where it needs to be as quickly as possible.”

Partner-up for fashion sourcing 7-9 February 2022 Paris Le Bourget, France www.texworldevolution-paris.com

SHOP TALK

“Retail is still a people business and independents can do it better than any large chain” ANDREW GOODACRE, CEO AT BIRA, ON RETAILING IN 2022

“S

adly, we have already begun 2022 with a degree of uncertainty due to the Omicron variant. By now all retailers are used to implementing covid regulations in their business and hopefully the government actions on vaccine boosters will allow us to return to more normal times quicker than before and allow retailers to continue to re-build their businesses. “Even without a new variant to deal with we were already looking at 2022 with a degree of trepidation. This is due to the cumulative negative impact of business costs increasing including wages, energy, supply chain inflation, tariffs and business rates. Bira is in constant dialogue with BEEIS (department for businesses) to find ways of reducing this cost burden which may hold many businesses back this year. “Despite this nervousness about the rising business costs, I believe that there is room for optimism in 2022. On a positive note, we secured more investment in ‘place management’ in 2021, and the budget contained commitments to significant investment in public transports and high street infrastructure. We have also asked for more investment in skills for retail and the funds for improving both management and technology skills are still available. The final positive news from the 2021 budget was the retail discount, set at 50 per cent for 2022/23. While this is an increase in real terms, it is still very welcome and the new eligibility criteria will allow 110 | boutique. | JANUARY 2022

PHOTO BY ARTEM GAVRYSH ON UNSPLASH

thousands of independent businesses to claim this discount. “I believe that these government measures will enable retail businesses to take advantage of the continued resurgence in local shopping in 2022. This has been one of the few truly beneficial trends from the pandemic, and all the research suggests it is set to continue. However, local shops cannot take this demand or their customers for granted, so retailers need to re-double their social media activities and deliver great service to customers to really stand out. Customers want to shop local, but still need help to find out what’s available locally. This is why Bira has developed new online trading platform Neartoo, which has been designed for local shops to use for low cost. “Invariably 2022 will also see the introduction of new technology, much of which will be aimed at reducing the interaction between customers and shop workers. It is

hard not to admire this technology, and yet I feel that it opens up a real opportunity for the smaller retailer. While large companies turn to robotic automation, indies can still offer that personal service that will become an even stronger USP. Retail is still a people business and independents can do it better than any large chain. “There is no doubt that 2022 will be a period of change for retailers. And whatever changes businesses are considering, they need to be done ‘through the lens of sustainability’. Being a sustainable retailer is really important, and small shops are in a good position to lead the way. It is often said that fashion has a high carbon footprint, but more and more sustainable products are being made at affordable prices. Those retailers who see sustainability as an opportunity as opposed to a cost will be the winners. I hope 2022 has less disruption, but I urge all retailers to be disruptive with the way they do business.”

PROMOTION

Purchasing power

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CITRUS-LIME’S SIMPLE RETAIL TOOLS MAKE SELLING ONLINE EASY

website is essential for today’s boutique retailers. Having the ability to display your lines regardless of the time of day is key to generating sales round the clock. But while great photos of your stock will certainly play a part in your customer’s purchasing decisions, your website also needs to be intuitive, simple to navigate and contain tools that make it easy for people to buy from you. Once they’ve found that killer outfit, your customers need a way to purchase it. In addition to standard card transactions, many shoppers

like to pay via services such as Apple Pay or Google Pay, so your website should incorporate these options. If they’ve splashed out a small fortune on that little black dress, shoppers may need to split the cost over several payments, making facilities like Klarna a useful alternative for converting sales. Similarly, customers want a seamless shopping experience where they can access their purchases by either physically visiting your boutique or having items delivered. Being able to offer customers the choice adds to their experience of your online store.

Citrus-Lime’s Ecommerce Solution, which is part of Cloud POS, is an integrated platform that has the flexibility to incorporate different payment solutions. You can also add Click & Collect and delivery services to your website, giving your customers the convenience of how and when they take ownership of their latest musthave purchase. Contact Citrus-Lime to find out how Cloud POS Ecommerce can help boost your online sales.

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FIND US

JANUARY 2022 | boutique. | 111

SHOP TALK

What type of store is your ideal stockist?

Our ideal stockist would have values that align with our own: sustainability and inclusivity.

How does it feel to be a black fashion designer in a time when black-owned brands are finally starting to get the recognition they deserve?

“Sustainability is immensely important to me personally and with everything I do” SHAHINI FAKHOURIE IS THE FOUNDER OF THE EPONYMOUS MIAMI-BASED FASHION LABEL What’s your career background?

I’ve always wanted to work in fashion. In fact, I’d always wanted to work for Tommy Hilfiger and I ended up interning with the children’s and women’s design Studio. The amount of support and the knowledge I gained there still amazes me.

When did you launch your eponymous label and what’s the story behind it?

After working in NYC I decided to come back to Miami and start working on my own company. There was a moment where my dream shifted from wanting to work for a particular brand to wanting to create my own. Maybe it’s because I had already accomplished that goal.

How would you describe your brand’s aesthetic?

It’s minimal, a bit grunge and actually just cool. My brand is very much influenced by Miami, even though it isn’t the type of fashion 112 | boutique. | JANUARY 2022

that you might typically associate the city with.

How important is sustainability to you as a brand owner?

Sustainability is immensely important to me personally and with everything I do. Being intentional about the entire business from fabrication, logistics and partners keeps the brand focused. Knowing that we live in a global society and all of the environmental costs that come along with that forces me to learn new ways of how to offset these costs.

Which collection are you currently working on and what key pieces can we expect to see coming through in 2022?

I’m working on my second collection, with the first half expected to be out during March time. There will be pieces for lounging in and pieces for when you’re ready to venture out. They’ll also be a few for somewhere in between.

It’s amazing to see so many talented designers in all different areas. There weren’t many when I was growing up and it’s special to see people you can identify with inside a space you want to inhabit.

How difficult is it for people of colour to be successful in the fashion industry? Do you think this is changing for the better?

I think it is relative. Yes, this industry can be difficult to be successful in but if you are lucky enough to find your support and your people then you can thrive. Early on I was fortunate to meet people along my journey that were so supportive. I’ve only known the fashion industry through this current time so I can say it’s been progressively getting better and better.

How can white people be allies for black creatives working in the fashion sector?

I believe it all starts with being seen. Let us know you see us and then from there offer support in the capacity that is needed. One step at a time.

What are your hopes and dreams for the Shahini Fakhourie label in 2022?

This year will see us launching in UK stores and from there we look forward to doing collaborations and trying additional avenues for the brand.

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Autumn/Winter 22

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