Boutique Magazine March 2022 by BPM008

MARCH 2022

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 136

In the bag

Spring bags and footwear Sustainable packaging The rise of short order Artichoke’s Sarah Simonds

Showing at INDX stand P380 & Harrogate Fashion Week Stand M47 www.capriclothingonline.com • sales@capriclothing.co.uk • Tel: 0203 819 0819

EDITOR’S LETTER

Uncertainty ahead

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT FACILITIES MANAGER Beccy Wells – beccy@bpmedialtd.co.uk Tel 01795 515288 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2021 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Smith & Soul; Tel: 0207 323 6652 E: tim.ryan@genusfashion.com genusfashion.com

he impact of Russia’s invasion of Ukraine has been felt across the world. And as well as the tragic cost to human life, the conflict’s economic impact could be catastrophic for Europe. Although the UK is reportedly not as dependent on Russia for oil and gas as the EU, it looks likely that fuel prices will be pushed even higher. The cost of food could also increase since the Russia-Ukraine plains export around a quarter of the world’s wheat, half of its sunflower products and a significant amount of corn. Russia’s textiles imports to the EU are also significant, so supply chain costs could be impacted in the fashion sector too. All this comes at a time when shoppers’ wallets are already being squeezed by the rising cost of living. Only one thing is certain: yet more uncertainty lies ahead. In response to the invasion, a growing list of western fashion brands announced they were suspending trade with Russia. Elsewhere, others offered financial support to the people of Ukraine. Ganni donated over £10k to the Danish Refugee Council, which is currently working on the ground to provide emergency relief and protection. In London, Carnaby Street owner Shaftesbury sold the butterflies from its recent Christmas lights installation to raise funds for refugee charity Choose Love. STOCK UP

Special delivery

AS MORE INDIES SEEK OUT QUALITY SHORT ORDER WOMENSWEAR, THE MARKET IS SLOWLY STARTING TO SHIFT TOWARDS FLEXIBLE BUYING OPTIONS

Gemma Ward, Editor Follow us on Instagram @boutique.magazine STOCK UP

Historically, quality in-season womenswear has been in short supply in the UK. However, that is also shifting. Danish label by basics (jpf.london), for example, is shaking up the sector with its continuously rolling range of sustainable staples, which are made to order and then delivered in around six weeks. Likewise, German label Smith & Soul (genusfashion.com) offers all-year-round short order and stock collections with a focus on fair prices and commercial trends. The label launched in the UK in November 2020 and has been well received by boutiques. Tim Ryan, managing director for Smith & Sole’s UK agent Genus Fashion Limited, says: “By buying little and often rather than once or twice a season, retailers can react quicker to market trends, inject newness and keep tighter control of their budgets. Smith & Soul presents eight collections a year with 11 monthly delivery drops. Within each month’s theme, there are multiple options in which to freely coordinate colours and trends. We do not set minimums and also offer a B2B service, which enables customers to place repeat orders.” North England based indie retail group The Edit now buys around

SHOP TALK

Shop Talk

ust as the pandemic changed how consumers shop, it has also altered the way some boutiques buy their stock. Short ordering is fast becoming a more widely sought-after method of buying. Not only does it allow retailers to pay for stock as they go along, but it also means buyers can react to emerging trends that may not have been apparent six months previously. “There are certainly pros to short ordering,” says Wizz Selvey, founder of retail consultancy Wizz and Co (wizzandco.com) and former head of buying at Selfridges. “Now only does it allow buyers to be more flexible with their budget and adapt to trends, it also means small businesses can build stock inventory more gradually.”

Supply and demand

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Faced with yet more uncertainty, some retailers are choosing to play it safe and reserve bigger budgets for short orders. There are many benefits of buying in this way, but there are also some drawbacks. Turn to pages 40-41 to read more and don’t miss Hari Krishnadasan’s insight in his column on page 68. This month we also speak to Artichoke owner Sarah Simonds about the changing shape of her business. She reveals why agility is key for survival during turbulent times in an exclusive interview starting on page 63.

90 per cent of its stock in-season. Owner Penny Rawson she began the process of switching to short order before the pandemic started, which fortunately meant she had no buying commitments while her shops were forced to close. “Buying in this way helps us keep much better control of our stock,” she explains. “We are able to spot best sellers and back them in volume, ordering over and over again throughout the season. For example, our best-selling dress sold 1,100 units last year and we wouldn’t have had the confidence to forward order that quantity.” She adds: “I feel that buying in traditional seasonal patterns also drives discounting. Stores may discount to match other sellers of the same brands or to move stock as they are committed to the new season. Not only does this reduce the margin on that product, but it takes up weeks of the selling year that could be used for more profitable sales.”

Potential pitfalls

So, are there are any drawbacks to saving more budget for short order buying? “You could potentially miss out on some best-selling brands and pieces by not buying into enough forward order brands,” warns Wizz.

“Suppliers are feeling the pressure post-covid and might not be making such large production runs, meaning retailers might miss out if they don’t order ahead of time.” Penny adds: “A big drawback is that the branding of short order stock sometimes isn’t very strong. You really do need to work under your own brand rather than relying on customer confidence in others. Another challenge is that the quality varies vastly and is often not as good as forward order brands. You have to buy from trusted suppliers and really work hard to only pick the very best.” For those indies that would like the best of both worlds, what percentage is a sensible amount to reserve for in-season buying? “I think the split of short order vs forward order completely depends on the size of the business and what suits your cash flow,” says Wizz. “I think it’s really key to ensure there’s enough cash flow in the business to be able to buy into new trends and inventory. That split is really dependent on how quickly your stock is turning and that will naturally vary.”

Supporting suppliers

Given that not all brands are able to offer in-season stock, retailers will need to weigh up what’s right for their

individual business. For some indies, that means using budgets to forward order best-selling brands while saving a small percentage for short order. “I think retailers need to be realistic about buying in-season stock,” says Sarah Simonds, owner of Swaffhambased womenswear independent Artichoke. “Whatever we’ve been through as a business during covid brands have been through ten-fold. I think it would be unreasonable to expect all brands to carry the level of stock that would be needed to offer year-round short order until they have recovered their businesses.” So, what’s a solution that would benefit both retailers and suppliers? “I’d already been talking to brands pre-covid about the idea of offering short order monthly edits,” Sarah says. “Suppliers could release regular small capsule ranges on short order, perhaps offering six monthly edits a year. I think this would help retailers react quickly to emerging selling trends while keeping costs low for brands.” Clearly, having access to bestselling pieces all-year round is of benefit to both retailer and supplier. And although short order isn’t always feasible for brands, there’s an expectation emerging for suppliers to be more forthcoming when it comes to in-season stock. MARCH 2022 | boutique. | 41

INDUSTRY OPINION

Trading places

ARTICHOKE, SWAFFHAM

ith online sales now equal to bricks-andmortar, Swaffhambased womenswear indie Artichoke has changed dramatically since the onset of the pandemic. Here we meet owner Sarah Simonds to find out how she’s successfully engineered such a radical shift… MARCH 2022 | boutique. | 63

MARCH 2022 | boutique. | 3

W E C A R E W H AT Y O U W E A R

CONTENTS

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows MARCH 2022 | boutique. | 5 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

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W E C A R E W H AT Y O U W E A R

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows MARCH 2022 | boutique. | 7 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

31 JULY - 1 AUGUST 2022

SEE YOU NEXT SEASON

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MARCH 2022

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CONTENTS

MARCH 2022 | boutique. | 9

PAGE TITLENew

spring brights collection available for immediate delivery

www.luellafashion.com info@luellafashion.co.uk + 44 (0)1454 238940 Apply for a trade account today 10 | boutique. | MARCH 2022

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

JESS @ HARPER SUNDAY ON UNSPLASH

Small Business Britain launches free online sustainability course for indies and brands

free sustainability skills programme designed to help small businesses improve their eco credentials is launching online this month. Small Business Britain has teamed up with Oxford Brookes Business School to develop the new programme after joint research revealed an appetite among small businesses for reducing carbon emissions. The research suggested a high level of sustainability consciousness among entrepreneurs, with 71 per cent planning to do more in the next two years to reduce their carbon footprint. However, 41 per cent said a lack of access to finance placed limitations on their sustainability improvements while 30 per cent were concerned about the time commitment. The new Small Business Sustainability Basics programme is a free six-week short course delivered online in partnership with Oxford Brookes Business School and leading

sustainability experts. It aims to increase awareness among SMEs about sustainability and net zero, as well as providing practical insights to realise green growth opportunities. “Last year COP26 placed a muchneeded spotlight on the vital role small businesses can play in the race to net zero, and it’s important that the energy generated by this carries momentum,” says Michelle Ovens CBE, founder of Small Business Britain. “There is huge passion among the UK’s entrepreneurs to take action against climate change. Many are already taking important steps and placing sustainability at the heart of their businesses, becoming increasingly mission driven on this issue. But their collective impact could be so much greater with more support, encouragement and guidance. Our new programme is designed to supercharge the sustainability skills of the nation’s entrepreneurs and provide a key foundation to build from.”

Small Business Britain’s research also showed SMEs need greater clarity and guidance about the road to net zero. While only 12 per cent of business owners said they are not aware of the government’s net zero targets, 42 per cent admitted they don’t understand what is required. Meanwhile, a further 24 per cent are not currently doing anything to lower their carbon emissions but would like work towards it as a goal. The Small Business Sustainability Basics scheme starts on 21 March and will run over six separate sessions until 9 May. The programme is open to all small businesses and will include talks from experts such as Sustainable Pathways co-founder Ciaran Armstrong and Small99 founder Adam Bastock. There will also be an in-person event at Oxford Brookes Business School to celebrate the participants’ success. For more information visit smallbusinessbritain.uk/ sustainability-basics MARCH 2022 | boutique. | 11

FASHION FIX

Ganni joins ASOS and Burberry to suspend trading in Russia Carnaby sells off Christmas installation to raise funds for refugees Shoppers were given the chance to own part of Carnaby Street’s history this month by purchasing a butterfly from its recent Christmas lights installation. Owner Shaftesbury announced it was selling off the decorations earlier this month to help raise funds for humanitarian aid in Ukraine. Arguably London’s most famous shopping street, Carnaby was decorated with 600 neon butterflies last year as part of its Kaleidoscope theme. The decorations were available to buy from £5 each, with all proceeds going to charity partner Choose Love. Simon Quayle, executive director at Shaftesbury, comments: “We are delighted to support Choose Love who are working hard to raise funds for humanitarian aid in Ukraine and are helping to support refugees worldwide who need crucial lifesaving funds.” 12 | boutique. | MARCH 2022

Copenhagen fashion brand Ganni has joined a growing list of western companies in suspending trade with Russia amid its invasion of Ukraine. ASOS, Boohoo, H&M, Burberry, Nike and Adidas have announced they have ceased trading in Russia joining global giants McDonald’s, Apple, Disney, Netflix and Sony. In a statement posted on Ganni’s Instagram account, creative director Ditte Reffstrup said: “At Ganni, we stand for peace” and “as a company we are aligning with

international sanctions and freezing all trade with Russia.” Ganni also announced it is donating 100.000 DKK (£11,000) to the Danish Refugee Council, which is currently working in Ukraine to provide emergency relief and protection. Meanwhile, Vogue Ukraine published an Instagram post urging the international fashion industry to cease operations in Russia and tagged a number of leading fashion houses including Chanel, Prada, Versace, Valentino and Hermès.

Samsøe Samsøe hit by three-week Instagram shutdown Samsøe Samsøe’s Instagram account was temporarily blocked last month following the launch of its AW22 catwalk presentation on the platform. The Danish fashion brand says the reason behind the threeweek deactivation is unconfirmed but reveals Instagram classified some of the increased traffic on its page as spam. “The result of the account shutdown meant tremendous loss of reach during one of the most re-shared and loved presentations for Samsøe Samsøe,” says Sofie Niebuhr, the brand’s head of PR and marketing. “We’re very saddened by the fact that we’ve lost a momentum we can never get back.”

GENUS FASHION

PAGE TITLE

MULTI BRAND AGENCY

For further details please contact: Tim Ryan 020 7323 6652 tim.ryan@genusfashion.com www.genusfashion.com

genusfashionagency MARCH 2022 | boutique. | 13

3RD FLOOR, 5-11, MORTIMER STREET, LONDON, W1T 3JB

FASHION FIX

Boutique

STINE GOYA

barometer INDUSTRY SALES FIGURES JANUARY 2022 (VERSUS JANUARY 2021)

+ 135.43% Average sales quantity

+ 27.49% Klarna launches global rewards programme in the UK Leading buy-now-pay-later payments provider Klarna has announced the launch of its global rewards programme in the UK. From spring, shoppers will be able to earn points every time they pay with its new immediate payment option Pay Now or make an ontime payment when using one of its credit services. Earned points will be redeemable at high street retailers such as Caffe Nero and River Island. Meanwhile, members will also be given early access to new product drops.

“Our rewards programme helps consumers get more out of every pound they spend and reward responsible use of buy now pay later by putting the emphasis on repayment, not purchase,” says Alex Marsh, head of Klarna UK. Since its launch in September 2020, Klarna’s global rewards programme has already gained over four million members in the US and Australia. The UK launch will coincide with expansion into eight other countries including Ireland, France and Italy.

Yorkshire indie scoops two prizes at English Wedding Awards Tadcaster headwear boutique Simply Devine has been named Specialist Wedding Supplier of the Year and Wedding Boutique and Accessories Supplier of the Year in the English Wedding Awards 2022. Owner Liz Devine-Wright, who is also celebrating her business’s 18-year anniversary this month, collected the trophies at a ceremony held in Manchester. “It’s double celebrations 14 | boutique. | MARCH 2022

for us after what has been a very difficult two years for everyone servicing the wedding industry,” she says. “Government regulations forcing us to close plus heavy restrictions on wedding guest numbers and race meeting closures has severely impacted our business. Fortunately, we have come through this and are celebrating our win and milestone of completing 18 years in business.”

Average selling price

-9.08% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

EUROPEAN OFFICE

Unit 8 Riverside Grove Riverstick Co. Cork Ireland P43 X300 Phone: + 353 21 2038019 sales@)dolcezzaeurope.ie

FASHION FIX

Flower girl

Danish designer Stine Goya has teamed up with Georg Jensen this season to reimagine its iconic Daisy range. The striking new series includes colourful necklaces, earrings and bracelets that reinterpret the original design but in a new refreshed way. £POA; E: info@georgjensen.com

Bright and beautiful Canadian brand Kate Austin has arrived in the UK offering vibrant clothing and accessories in ecofriendly fabrics. Each piece is designed in Toronto and then crafted by skilled artisans around the world who are paid a fair wage for their work. From £45; E: sales@ kateaustindesigns.com

Boutique loves…

PUT A SPRING IN YOUR STEP WITH THESE MUST-HAVE WOMENSWEAR FINDS

Female boss

US label Le Reussi specialises in stylish tailoring designed to empower women. The range is the brainchild of designer Nguyen Tran who cleverly upgrades traditional office attire with fashionforward silhouettes for a new take on power dressing. £POA; E: sofia@blackpr.co.uk

Spring greens

Handmade in British using premium leather, the Cambridge Satchel Company’s 11-inch classic bag has been given a SS22 update with a spring-perfect Aloe colourway. £POA; E: wholesale@ cambridgesatchel.com 16 | boutique. | MARCH 2022

Pearl power

Pearlcore is tipped to be one of the biggest jewellery trends of 2022 (look out for the semiprecious stone creeping into homewares and beauty, too). With Love Darling nails the trend with these large handcrafted hoops featuring freshwater pearls and 14k gold plating. £POA; E: love@withlovedarling.com

Fashion Jewellery | Silver Plate | Homeware One-Size Clothing | Display

FASHION FIX

Conscious choice

Summer ready

Joys of spring

Available in pink or blue, Luella’s Daisy Floral jumper is the perfect purchase for SS22. The garment features high cashmere content blended with merino wool – making it ideal for cooler spring days and evenings. £POA; Tel: 01454 238 940 luellafashion.com

Get ready for sunny days with this Boheme canvas tote from Tempest Designs. Boasting a leather strap and fine gold embroidered motif, it’s the ideal choice for summer activities from city sightseeing to hitting the beach. Available in five colourways, £13.95; tempestdesigns.co.uk

Inspired by a trip to the Dorset coast, Capri London’s SS22 collection features fun and feminine womenswear in botanical and abstract prints. As part of its new direction, the brand has also introduced more organic, GOTS tested and recycled fabrics to create conscious clothing that’s made to last. Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com

Treasure trove UPDATE YOUR SPRING EDIT WITH OUR PICK OF MUSTHAVE WOMENSWEAR AND ACCESSORIES

Modern classic

Offering a modern spin on a classic shape, Lily and Me’s soft cotton slub Bowbridge Shirt in Pebbles print is a staple style that will instantly brighten up jeans or smart tailoring. Available in Cerise or Khaki, delivery from August 2022, £13.50; Tel: 01452 207 766 lilyandmeclothing.com

Green with envy

Crafted from recycled sterling silver with the option of 18ct gold plating, Scream Pretty’s matching Green Stone Huggie and Tiny Stud Set is the perfect choice for boutique gifting edits this spring. £14.95; tradescreampretty.com

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art inspired bynature Wearable

Kimonos Robes Womenswear Fashion Accessories Giits

New designs available now and throughout the season while stocks last frommymothersgarden.co.uk | info@frommymothersgarden.co.uk | 07825 148040

Available in a wide choice of colours with sizes ranging from XS - XXXL, low minimums and no packs, you are free to create your perfect collection. Approx. six week lead time. 02083063034 info@thebamboowardrobe.com www.thebamboowardrobe.com

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FASHION FIX

Handcrafted

Ethical fashion brand Jewelled Buddha offers a beautiful collection of eco-friendly clothing and accessories made by skilled artisans in India. Its pieces include intricate-print silk scarves and kimonos alongside unique handcrafted statement jewellery. £POA; E: hello@jewelledbuddha.com

Spring favourite

With a focus on slow fashion, by basic’s short order range includes styles for customers to love year after year with subtle details and quality finishing that lasts. Wear its 100 per cent linen OWN dress (pictured right) with a shirt underneath in spring and alone once summer arrives for easy trans-seasonal dressing that never goes out of style. £POA; bybasics.com

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

Ethereal beauty

With a focus on responsibly sourced fabrics, Ethereal London specialises in bodyenhancing womenswear in stunning prints, textures and colourways. For AW22, its collection features day-to-night dresses, tunics and coordinating separates in rich jewel tones. £POA; E: sofia@blackpr.co.uk

Recycling day

A stitch in time

Hand-embroidered by refugee artists, ethical brand SEP Jordan offers a range of ecofriendly accessories such as this beautiful Jute Zipper Pouch. Its producers are paid above-market rates for their work with each piece made as sustainably as possible. £POA; E: info@sepjordan.com 20 | boutique. | MARCH 2022

Danish brand Notes du Nord offers elegant and form-flattering womenswear with a focus on shape, fit and colour. More than half of its collection is 100 per cent sustainable, with key pieces for AW22 including this recycled polyester gilet made from discarded plastic bottles. £POA; E: sales@notesdunord. com notesdunord.com

pg@bybasics.com bybasics.com

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@giorgioarmani

“Mr Armani has chosen to not use any music at the Giorgio Armani Fall Winter 2022-23 show as a sign of respect to the unfolding tragedy in Ukraine.”

@johnlewis

“Today, the John Lewis Partnership is making a first donation of £100,000 to the British Red Cross directly in support of their Ukraine Crisis Appeal.”

@vogue_ukraine

“To all our followers abroad: #StandWithUkraine Україна понад усе!”

@chanelofficial

“Chanel strongly stands for peace and for all people impacted by the war in Ukraine.”

Social butterflies

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@blackprgroup

@lorrainepascale

@velvet.and.rose.uk

With a plethora of emerging international designers on its books, the Insta page for London-based wholesale agency Black PR is a veritable feast for the eyes.

Former top model Lorraine Pascale posts stunning photography on her feed promoting ageless style with some self-care tips thrown in for good measure.

Peterborough indie Velvet and Rose stocks glamorous womenswear from the likes of Mos Mosh, Soaked in Luxury, Silvian Heach and Orientique.

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BARCELONA

Appointments:

M: +44 (0)7504 117954

E: info@jpf.london

W: www.jpf.london

EAstern Eo A sutnetri e ns C LCeoautnhtei ers L e at h e r SAWSTON CAMBRIDGE SAWSTON CAMBRIDGE

01225 865317 01225 865317

sales@ecleather.co.uk sales@ecleather.co.uk

www.ecltrade.co.uk www.ecltrade.co.uk

STOCK UP

Stock Up

WHAT TO BUY NOW

Sunny daze

F CAPRICE SS22

rom sporty sandals to sustainable shopping bags, SS22’s best accessories successfully merge style with practically. So step this way for our pick of in-season footwear and handbags guaranteed to enhance your womenswear line-up… MARCH 2022 | boutique. | 25

NEW SHOE COLLECTION SPRING/SUMMER 22

SHOWING AT HARROGATE FASHION WEEK WWW.BUGATTI-SHOES.COM SERVICE@BENCHGRADEBRANDS.COM 01604 686800

To have & to hold SS22 BAGS

WHETHER RUNNING ERRANDS OR DANCING THE NIGHT AWAY, THESE SUMMER BAGS ARE UP FOR ANYTHING

MINI CROSS BODY SEE BY CHLOE £POA

K BACKPAC BRIDGE M A C E H T £POA COMPANY SATCHEL IRIS BAG NADIA CHELLAOUI £POA

SC O

CEN T TCH RAAL T OT AND S OD E A £P OA

ER HOPP BLE S AY £POA A IN A SUST COURTEN IO STUD

ooking for the ultimate accessories for SS22? Well, search no further: these practical and chic bags will instantly update your customers’ summer outfits for whenever they’re on the go…

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WEEKEND BAG RADLEY £POA

SS22 BAGS

BUYING TIP: Bright colourways and sustainable materials will help elevate your handbag and accessories offer this SS22. DREA NATIV MER BAG E DUB AI £PO A

HANA BAG SEE BY CHLOE £POA

BACKPACK UCON ACROBATICS £POA

RECYCLE D SHOPP ER NO T E S D U N OR D £ POA

A NOURA BAG BOVENUE £PO

G £POA K KIND BA BACKPAC

ATP ATELIER E: sales@atpatelier.com, BOVENUE E: sophia@blackpr.co.uk, KIND BAG E: hello@kindbag.co, NADIA CHELLAOUI E: william@totemfashion.com, NATIVE DUBAI E: info@nativedubai.com, NOTES DU NORD E: sales@notesdunord.com, RADLEY Tel: 0207 741 1055, SEE BY CHLOE Tel: 0033 144 943 333, STUDIO COURTENAY Tel: 07745 245 862 studiocourtenay.com, THE CAMBRIDGE SATCHEL COMPANY E: wholesale@cambridgesatchel.com, UCON ACROBATICS E: hello@ucon-acrobatics.com

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SS22 FOOTWEAR

Easy style

SUMMER’S BEST FOOTWEAR BLENDS STYLE WITH COMFORT TO BRING A MODERN EDGE TO WOMENSWEAR

hether stepping onto the beach or leading a boardroom meeting, SS22’s best footwear is cool, conscious and comfortable. From chunky soles and block heels to high fashion kicks, simply slip on with feminine florals for a fresh take on summer dressing…

FINSBURY HIGH TOPS COCOROSE LONDON £POA

CLASSIC CLOG CROCS £POA

LEATHER MULES ATP ATELIER £POA

BUYING TIP: casual sandals and trainers will bring a cool utilitarian edge to SS22’s hyper-feminine womenswear. TRAINERS SEE BY CHLOE £POA

SANDALS TANK STEIGER £POA

TRAINERS SANTE + WADE £POA

THE TATA/ WOMENS SANS MATIN £POA

TRAINERS GERRY WEBER £POA

ATP ATELIER E: sales@atpatelier.com, COCOROSE LONDON Tel: 0208 829 8919 cocoroselondon.com, CROCS Tel: 0808 101 3890 E: saleseu@crocs.com, GERRY WEBER E: office@josefseibel.co.uk, SANS MATIN E: contact@sansmatin.com, SANTE + WADE E: hello@santewade.com, SEE BY CHLOE Tel: 0033 144 943 333, TANK STEIGER E: wholesale@tanksteiger.com

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NEW COLLECTION AUTUMN I WINTER 2022-2023

Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk capriceshoes capricefootwear capriceshoesgb capriceshoes.com

FOOTWEAR AND BAGS

Finishing touches ENHANCE YOUR WOMENSWEAR EDIT WITH OUR PICK OF MUST-HAVE FOOTWEAR AND BAG BRANDS

CAPRICE

Established for over 30 years, Caprice creates sophisticated highquality footwear based on the latest trends. The German brand has a strong focus on comfort, incorporating several exclusive technologies into its designs to ensure comfortable all-day wear. Its product line encompasses trendy, casual, sporty, classic and playful designs across sneakers, pumps, ballerinas, sandals, mules and boots. For AW22/23, its range plays with surprising contrasts to create new harmonies. Fine velvety leathers appear alongside coarse tread soles while opulent jewelled buckles lend stylish glamour factor to rugged boots. Metallic details and textile inserts, meanwhile, set charming accents. Finally, with a focus on sustainability, buyers can expect a new certified vegan line. CONTACT: Tel: 07734 247 669 E: capriceshoes@gmail.com capriceshoes.com/en

LOFINA

Created in 1996 by husband-and-wife team Lise-Lotte and Morten Svenninggard, Danish footwear brand Lofina is now sold in more than 30 countries worldwide. Its pieces are made in Italy and boast unique and contemporary Scandinavian design. Expect high quality leather combined with comfortdriven rubber soles that are both stylish and easy to walk in. Meanwhile, the brand doesn’t dictate pack sizes, which minimises the overstocking risk for womenswear boutiques. Key pieces for AW22 include high-shaft knee-high leather and neoprene boots, chunky-soled Chelsea styles and statement biker boots in red or black colourways. CONTACT: Tel: 07512 550 346 joannaedwardsagency.co.uk

TEMPEST

With 20 years’ experience in fashion wholesale, Tempest Designs offers a carefully curated line-up of handbags, accessories and clothing sourced from all over the world. Buyers can browse its full collection and order online to create their own unique edit. Its handbags come in a range of styles from vintage-inspired and premium to casual everyday chic. Standout designs currently available on short order include luxe vintage wash soft leather bags and classic clutches with a twist. Tempest is also stocking more bags to coordinate with its resortwear offering for SS22, such as chic canvas bags with fine gold embroidery and summer tapestry bags. Plus, it has also expanded its colour palette this season, with colourways including orange, electric blue and Gucci green, which are offered alongside its best-selling neutrals. Wholesale prices are around £14.95 per bag on average while the minimum order requirement is £200. CONTACT: Tel: 01656 842 102 E: enquiries@tempestdesigns.co.uk tempestdesigns.co.uk MARCH 2022 | boutique. | 33

ACCESSSORIES

Fashion Extras FOOTWEAR, JEWELLERY AND SCARVES TO ENHANCE YOUR SPRING EDIT

Woman to woman

Created to mark this month’s International Women’s Day, Munthe’s organic cotton charity t-shirt is the perfect way to celebrate strong females around the world. £POA; E: hlm@munthe.com

Mum’s the word

Created for busy new mums, Nancy and Frank’s vegan-friendly baby bags are stylish and functional – offering a plethora of pockets for storing everything needed for a play date. £POA; E: hello@nancyandfrank.com 34 | boutique. | MARCH 2022

Fair trade

Launching in the UK this spring, Kate Austin creates sustainable clothing and accessories featuring vibrant exclusive prints on organic and eco-friendly fabrics. From £45; E: sales@kateaustindesigns.com

Purple reign

Crafted in grained goatskin, See by Chloe’s Mini Hana shoulder bag features a thin strap and compact design that’s just about big enough for everyday essentials. £POA; Tel: 0033 144 943 333

New face

Stocked by London indie Wolf and Badger, the Briston Lady Clubmaster has a sporty feel with its double wrap Nato strap, black onyx cabochon crown and sunray dial. £POA; E: duncan@timeandmore.co.uk

A work of art

Designed by Moroccan artist Nadia Chellaoui, her namesake range includes premium statement handbags with artistic references that are all skilfully handmade. £POA; E: william@totemfashion.com

High life

With a focus on comfort, Cocorose London’s first high-top trainers feature padding and cushioning in all the right places – making them an easy choice for SS22. £POA; Tel: 0208 829 8919 cocoroselondon.com

Tough stuff

With a chunky sole and leather upper, Gerry Weber’s lace-up boots are perfect for toughening up floral dresses and skirts when the cold weather bites. £POA; Tel: 01530 830 921 E: office@josefseibel.co.uk

ACCESSSORIES

Lighten up

With bold embroidered appliqué emblems and heady scents, the hand-poured candles by Old Flame Club are a great buy for SS22. £POA; E: marits@maritsroberts.com

Stomping ground

Lofina’s padded leather ankle boots feature a warm fluffy interior lining that’s perfect for keeping out the cold. Available on forward order, £POA; joannaedwardsagency.co.uk

Be kind

Crafted in ultra-pure Fairtrade organic cotton, People Tree’s carefully curated selection of underwear is not just kind to the environment but to skin too. £POA; E: wholesale@peopletree.co.uk

In black and white

Tank Steiger’s lug-soled Camilla boots are now available in new colourways - including dramatic monochrome. £POA; E: wholesale@tanksteiger.com

Daisy chain

Danish designer Stine Goya has updated Georg Jensen’s iconic Daisy jewellery range for SS22 with reimagined contemporary designs and fresh pastel colourways. £POA; E: lisbeth.nielsen@georgien.com

In the doghouse

Perfect for animal lovers, Burlington’s thin cotton blend Welsh Corgi socks are a great choice for dressing up bare ankles until summer arrives. £POA; E: online@burlington.de

Winter warmer

With the beanie trend showing no sign of waning, Danish brand Notes Du Nord’s knitted Ellis hat is a guaranteed winner for braving winter weather. £POA; E: sales@notesdunord.com

Well heeled

Following declining sales of heels during the pandemic, platforms are back in a big way for SS22. Style ATP Atelier’s Concesio sandals with sleek maxi dresses for retro-inspired glam. £POA; E: sales@atpatelier.com

Roll up

Named after Amsterdam’s train station, Scotch and Soda’s foldaway tote The Centraal is stylish and functional boasting a structured base that can be rolled up for easy storage. £POA; Tel: 0203 137 3901 MARCH 2022 | boutique. | 35

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

STOCK UP

Special delivery

AS MORE INDIES SEEK OUT QUALITY SHORT ORDER WOMENSWEAR, THE MARKET IS SLOWLY STARTING TO SHIFT TOWARDS FLEXIBLE BUYING

ust as the pandemic changed how consumers shop, it has also altered the way some boutiques buy their stock. Short ordering is fast becoming a more widely sought-after method of buying. Not only does it allow retailers to pay for stock as they go along, but it also means buyers can react to emerging trends that may not have been apparent six months previously. “There are certainly pros to short ordering,” says Wizz Selvey, founder of retail consultancy Wizz and Co (wizzandco.com) and former head of buying at Selfridges. “Not only does it allow buyers to be more flexible with their budget and adapt to trends, but it also means small businesses can build stock inventory more gradually.”

Supply and demand

ATP ATELIER 40 | boutique. | MARCH 2022

Historically, quality in-season womenswear has been somewhat limited in the UK. However, that is also shifting. Danish label by basics (jpf.london), for example, is shaking up the sector with its continuously rolling range of sustainable staples, which are made to order and then delivered in around six weeks. Likewise, German label Smith & Soul (genusfashion.com) offers year-round short order and stock collections with a focus on fair prices and commercial trends. The label launched in the UK in November 2020 and has been well received by boutiques. Tim Ryan, managing director for Smith & Soul’s UK agent Genus Fashion Limited, says: “By buying little and often rather than once or twice a season, retailers can react quicker to market trends, inject newness and keep tighter control of their budgets. Smith & Soul presents eight collections a year with 11 monthly delivery drops. Within each month’s theme, there are multiple options in which to freely coordinate colours and trends. We do not set minimums and also offer a B2B service, which enables customers to place repeat orders.” North England based indie retail group The Edit now buys around

STOCK UP

ATP ATELIER

90 per cent of its stock in-season. Owner Penny Rawson says she began the process of switching the majority of her suppliers to short order before the pandemic, which meant she had no buying commitments when her shops were forced to close. “Buying in this way helps us keep much better control of our stock,” she explains. “We are able to spot best sellers and back them in volume, ordering over and over again throughout the season. For example, our best-selling dress sold 1,100 units last year and we wouldn’t have had the confidence to forward order that quantity.” She adds: “I feel that buying in traditional seasonal patterns also drives discounting. Stores may discount to match other sellers of the same brands or to move stock as they are committed to the new season. Not only does this reduce the margin on that product, but it takes up weeks of the selling year that could be used for more profitable sales.”

Potential pitfalls

While there are clearly numerous benefits of buying more stock inseason, experts do warn of potential pitfalls that could be damaging to some businesses: “You could potentially miss out on some bestselling brands by not buying into

enough forward order labels,” warns Wizz. “Suppliers are feeling the pressure post-covid and might not be making such large production runs, meaning retailers might miss out if they don’t order ahead of time.” Penny adds: “A big drawback is that the branding of short order stock sometimes isn’t very strong. You really do need to work under your own brand rather than relying on customer confidence in others. Another challenge is that the quality varies vastly and is often not as good as forward order brands. You have to buy from trusted suppliers and really work hard to only pick the very best.”

Striking a balance

For those indies that would like the best of both worlds, what percentage is a sensible amount to reserve for in-season buying? “I think the split of short order vs forward order completely depends on the size of the business and what suits your cash flow,” says Wizz. “I think it’s really key to ensure there’s enough cash flow in the business to be able to buy into new trends and inventory. That split is really dependent on how quickly your stock is turning and that will naturally vary.” Given that not all brands are able to offer in-season stock, retailers

ANGELA BAILEY ON UNSPLASH

will need to weigh up what’s right for their own business. For some indies, that means using budgets to forward order best-selling brands while saving a small percentage for short order. “I think retailers need to be realistic about buying in-season stock,” says Sarah Simonds, owner of Artichoke in Swaffham. “Whatever retailers have been through during covid, brands have experienced ten-fold. I think it would be unreasonable to expect all brands to carry the level of stock that would be needed to offer year-round short order until they have recovered.” So, what’s a solution that would benefit both retailers and suppliers? “I’d already been talking to brands pre-covid about the idea of offering short order monthly edits,” Sarah says. “Suppliers could release regular small capsule ranges on short order, perhaps offering six monthly edits a year. I think this would help retailers react quickly to emerging selling trends while keeping costs low for brands.” Clearly, having access to bestselling pieces all year round is in the best interest of both retailer and supplier. And while short order isn’t always feasible for brands, there’s an expectation emerging about more flexibility when it comes to inseason stock. MARCH 2022 | boutique. | 41

SHORT ORDER

Need for speed REFRESH YOUR STOCK THROUGHOUT THE YEAR WITH OUR PICK OF QUALITY SHORT ORDER WOMENSWEAR AND ACCESSORIES

SMITH & SOUL

Since launching in 2016, German short order brand Smith & Soul is focused on creating feminine and casual fashion for modern women. The label hit the UK market in November 2020 and is renowned for its signature dresses, hoodies and blouses, which all feature unique and distinctive details. Buyers can choose from eight collections each year distributed over 11 delivery drops, all with an approximate three-month lead time. Buyers are also able to take advantage of in-season stock replenishment and an NOS programme. The brand’s latest collection, set to land in boutiques this May and June, features high summer pieces in accent colours of green and pink. Standout styles include its long green and white paisley print dress, vibrant organic cotton capsule collection and green satin trousers. Wholesale prices range from €30-40 per piece on average while there is no minimum order requirement. CONTACT: Tel: 0207 323 6652 E: tim.ryan@genusfashion.com smith-soul.de 42 | boutique. | MARCH 2022

THE BAMBOO WARDROBE

With a focus on easy-to-wear womenswear made from bamboo and cotton, The Bamboo Wardrobe is perfect for customers looking for classic fashion in natural fibres. The label makes all its garments to order, with a turnaround of approximately six weeks. It has recently launched a new online ordering system, making it even easier to browse its collection and place an order. Buyers can choose from hundreds of classic designs in over 20 colourways, with key pieces including its best-selling Adele top, lightweight Maria jacket and fun and colourful Paloma dress. Wholesale prices are around £16 for tops and £25 for dresses on average while the minimum order requirement is £500. CONTACT: Tel: 0208 306 3034 thebamboowardrobe.com

BUGATTI

Established in 2000, German accessories brand Bugatti has gone from strength to strength with its stylish and innovative designs. Utilising the newest technology to streamline its footwear’s route to market has meant retailers can offer the hottest trends while retaining commerciality. The brand prides itself on reacting very quickly to new themes, which buyers can view via its handy digital platform. Based on tried and tested German lasts, Bugatti prides itself on creating footwear that is extremely comfortable to wear. From this month retailers will also be able to access the brand’s new B2B platform providing a huge range of in-season footwear, promotional materials and POS. CONTACT: Tel: 07572 388 585 E: k.stirling@benchgradebrands.com bugatti-fashion.com

SHORT ORDER

CAPRI LONDON

Recently re-branded for 2022, British brand Capri London offers fun and feminine womenswear in flattering shapes and eco-conscious fabrics. Due to the lockdowns, the label’s SS22 collection is available to buy in-season for both new and existing customers with good stock levels across the range. This season its designers were inspired during a holiday on the Dorset coast, creating botanical and abstract prints influenced by nature and the great outdoors. As part of its new direction, the label has introduced more organic, GOTS tested and recycled fabrics, crafting consciously made clothing designed to last. Hero pieces this season include its new button detail dress and floaty shirt dresses. Wholesale prices are around £27 per piece on average while there is no minimum order requirement for new customers. CONTACT: Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com

FROM MY MOTHER’S GARDEN BY BASICS

Danish label by basics produces made-to-order garments all year round with a focus on quality and sustainability. Its in-season model offers stockists a constant flow of colours and styles throughout the year with no stipulation on seasons, date lines or minimum order values. Choose from hundreds of styles and colourways across its brands including by basics, OWN with blusbar. Each is made from eco-friendly fabrics such as bamboo, Oeko-Tex-certified cotton, mulesing-free wool and poplin in numerous colourways to suit your customer base. Its easy-wear pieces are produced in Europe and include quality knitwear, basic tees and long-sleeved tops alongside flattering trousers, skirts and dresses. CONTACT: E: pg@bybasics.com bybasics.com

Designed by boutique owner Penny Callaghan, From My Mother’s Garden produces beautiful botanical-print garments and accessories in sustainable fabrics. Feminine and timeless, kimono jackets and long robes crafted in silky viscose and velvet are at the heart of the collection while a growing line of womenswear and fashion accessories is also available for stockists. For SS22, the brand has introduced dresses, lightweight tops, linen tunics and palazzo trousers, mesh skirts, bomber jackets and lightweight raincoats. Meanwhile, it also offers scarves, cosmetics bags, cuffs, collars and hand fans in the same vibrant prints. Available on short and forward order, wholesale prices range from £7 - £45 while the minimum order requirement is £300. CONTACT: Tel: 07825 148 040 E: info@frommymothersgarden.co.uk frommymothersgarden.co.uk MARCH 2022 | boutique. | 43

PROMOTION

Feel-good fashion

SPREAD JOY THIS SPRING WITH HAPPY KNITWEAR BY BRITISH BRAND LUELLA

ynonymous with everyday luxury, British brand Luella specialises in Italian-made cashmere blend knitwear, linen separates and feminine dresses. Its Cotswolds-based design team is inspired by happiness, creating bright and joyful garments intended to evoke happiness. With knitwear at the heart of the range, its jumper and cardigans boast high cashmere content blended with merino, natural viscose and minimum amount of recycled polyester for easy care. Luella’s signature Classic

Star Jumper remains a best-seller and is updated each season in new colours and detailing. For SS22, its collection features easy-wear spring knits in flattering shapes and hues – from bright to soft sorbets. Its cotton knitwear range features 50 per cent Italian Ecotec cotton yarn, offering a more sustainable alternative. Hero pieces include the Juliette cotton knit (pictured), Daisy Floral jumper and the Polly jumper, which features perforated star detailing. £POA; no minimum order requirement following initial order.

CONTACT: Tel: 01454 238 940 luellafashion.com

Autumn Winter 2022 To view the full collection Email: sales@outofxile.com Or call Mario 07984451349

44 | boutique. | MARCH 2022

PROMOTION

Spring hues

SUSTAINABLE LABEL BY BASICS INTRODUCES FOUR KEY COLOUR TRENDS FOR SS22

Passion

ach season, Danish brand by basics launches a range of inspirational colour themes comprising its core colours plus a few new ones. For SS22 the label has unveiled four key trends to help you make the most of your new season edit...

Colours: warm, fresh and fruity A tribute to the joys in life, by basics’ passion trend is about empathic and trusted friendships and a longing for carefree expression. In short, it’s an invitation to dance like no one is watching.

Roots

Colours: botanical and earthy harmonies A focus on connecting to nature and enduring respect of resources, the roots theme is all about nourishing our minds and souls.

Horizon

Colours: blue hues mixed with shades of white and desert A reference to casual sports and sailing, horizon combines a love of vintage and the desire for new perspectives. This trend is about embracing the fact that we don’t all have the same vision.

Atmosphere

Colours: monochrome mixed with tones of grey Calm and peaceful ambiences create space for reflections and broader perspectives. The atmosphere trend evokes limitless thinking and innovative ways of belonging, because we can all bloom in the right atmosphere.

Danish brand by basics offers a wide range of styles, fabrics and colourways throughout the entire year. And when you place an order, it’s produced just for you: no waste, no stock, no minimum. Visit bybasics.com/lookbook for more inspiration. MARCH 2022 | boutique. | 45

www.ellaboo.ie

www.lizabella.co.uk

www.lizabella.co.uk www.ellaboo.ie T: 07712 398549 01132 459064

THE FASHION TROUSERS BRAND To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

PROMOTION

All seasons

LILY AND ME’S VIBRANT AW22 COLLECTION FEATURES THE PERFECT PIECES FOR AN INDIAN SUMMER ALL THE WAY THROUGH TO SPRING

nspired by arts, crafts and the natural world, British lifestyle brand Lily and Me creates quality womenswear boasting one-of-A-kind prints and timeless shapes. The brand is focused on quality and wearability, creating empowering clothing that brings joy to wearers season after season. Lily and Me works closely with its suppliers and manufacturers to create an ethical supply chain while it is also increasing its use of sustainable fabrics. For AW22, the brand is introducing organic cotton slub alongside Ecovero viscose, Lyocell and recycled polyester and wool blend knitwear. Buyers

can expect a vibrant collection with suitable pieces for an Indian summer all the way through to the start of spring. The first drop includes bright colours and soft textures with feminine florals and delicate dewdrop prints. As the leaves begin to fall, the range splits into two palettes - Orchid and Arboretum - which combine opulent teal and cerise alongside soft khaki, blue and orange. With modern silhouettes and sustainable fabrics, the collection offers beautiful clothing that delivers on quality and style. Wholesale prices are around £17 per piece on average while the minimum order requirement is £1,000.

CONTACT: Tel: 01452 207 766 E: info@lilyandme.com lilyandme.com

Better than ever

JUST AROUND THE CORNER TO RETURN WITH BUMPER EVENT THIS AUGUST FOLLOWING SUCCESSFUL AW22 EDITION

ashion trade show Just Around the Corner (JATC) is expanding again for SS23 with a move to larger venues for its upcoming events. Originally an up-and-coming menswear show, JATC hosted its first womenswear event in London last summer. This January and February saw it merging both categories under one roof with two dedicated shows in Manchester and the capital. Last season’s edition was visited by over 2,000 buyers across both cities, prompting its relocation to bigger CONTACT: justaroundthecorner.co.uk 50 | boutique. | MARCH 2022

premises to meet demand. Its next event will take place at Manchester’s Freight Island (2-3 August) followed by a show at East London’s T1 and T2 spaces inside The Truman Brewery complex (7-9 August). The event will now offer over 60,000sq ft of exhibition space, with 400 brands exhibiting across both venues. New zones are also in the pipeline encompassing elevated womenswear brands, sustainable labels, footwear and accessories as well as must-have lifestyle brands. JATC has been welcomed by buyers and brands alike thanks to

its low pricing structure, accessible venue locations and relaxed ordering environment. It also offers complimentary refreshments for visitors including coffee and pastries as well as catering from local restaurants. Managing director Juls Dawson says footfall at its most recent shows “exceeded all expectations.” He adds: “JATC has already grown exponentially over the last two seasons and is fast becoming a must-attend trade event on the fashion buying calendar. We’ll back again in August and both shows will be bigger and better than ever.”

EXCEL LONDON 20 - 22 MARCH 300+ BRANDS INCLUDING: ELIZA JANE HOWELL, BIBIANA CABELLO, CHAMAY, RACHEL ALLAN, PATRICIA EVE, TH&TH, SESTO SENSO

Scan the QR code or head to www.bridalweek.com to register

DOWN TO BUSINESS

Down to Business INSIGHT FOR FASHION INDIES

Get packing

s sustainability becomes an increasingly important factor for shoppers, there’s a growing expectation for boutiques to invest in eco-friendly retail packaging. Here we speak to the experts to find out how indies can use sustainable bags and boxes to bolster their green credentials…

PHOTO BY CUROLOGY ON UNSPLASH MARCH 2022 | boutique. | 53

RETAIL PACKAGING

Boxing clever

HOW CHOOSING THE RIGHT RETAIL PACKAGING CAN ENHANCE YOUR BOUTIQUE’S BRANDING WHILE CONVINCING SHOPPERS THAT YOUR SUSTAINABILITY EFFORTS ARE GENUINE

ERDA ESTREMERA ON UNSPLASH

ustainable retail packaging is becoming increasingly important to today’s shoppers. As many of us are making more conscious choices about the products we buy, the expectation that brands and retailers will align all areas of their business with sustainability is also rising. And just as suppliers are ramping up their efforts on environmentally friendly packaging, there’s a growing need for retailers to invest in sustainable bags and boxes to house their customers’ purchases. It’s been seven years since the government first launched a levy on single-use plastic bags, which doubled to £0.10 in 2021. According to data, plastic bag sales have decreased by 95 per cent since the move while shoppers now only buy an average of four a year in major supermarkets. Although the levy was not particularly transformative for boutiques, which largely use paper bags that are exempt from the 54 | boutique. | MARCH 2022

charge, shifting consumer attitude is certainly having an impact. Sales of reusable ‘bags for life’ have increased by 65 per cent since 2017, providing an additional revenue stream for some stores. But most notably, shoppers are increasingly expecting retailers to use recycled materials for their in-store bags and gift boxes as well as less packaging overall for online orders.

Sustainability matters

Recent research by Drapers and paper packaging specialist Smurfit Kappa (smurfitkappa.com) reveals that sustainable packaging is in fact important to almost two thirds of fashion shoppers. In a poll of 2,000 UK adults, 64 per cent said they are more likely to purchase from a retailer that uses eco-friendly packaging. Meanwhile, 66 per cent stated that recyclable packaging is important when it comes to assessing a retailer’s sustainability. Nearly half (49 per cent) of online fashion shoppers said they would pay more

for sustainable packaging and delivery if offered at the checkout. Plus, a third (33 per cent) said they have previously rejected a purchase because of unsustainable packaging. “Consumer appetite for sustainable packaging has grown significantly in the last two years and retailers are under increased pressure,” says Hamed Ahmed, Smurfit Kappa’s e-commerce director. “There is huge demand for paper-based packaging solutions including paper bags and corrugated boxes - in short, packaging that is easily recyclable.” Karin Goldsmith, head of marketing at leading sustainable firm Fleet Luxury Packaging (fleetluxury. com), agrees, adding: “Previously sustainable packaging was on the wish list, but it’s now a given and something customers expect retailers to be doing. Consumers’ attitudes have changed - they are now more likely to shop with a retailer that has made consistent efforts to be sustainable over one that has not.”

RETAIL PACKAGING Shopping experience

Carrier bags have long played a crucial role in a retailer’s branding while the rise of online orders has seen increased importance placed on packaging used for deliveries. “Your packaging is your advertising,” says Karin. “It creates great brand awareness and there is no better feeling than walking down the street with a lovely shopping bag on your arm or opening up a box with beautiful products inside.” One retailer using its carrier bags to enhance its branding is Selfridges, which has won multiple awards for its innovative approach. “In a pioneering environmental move, Selfridges began collecting cups from all its retail stores and offices and handing them over to James Cropper’s CupCycling scheme to upcycle them into beautiful paper for its iconic yellow carrier bags,” says the luxury packaging company’s senior product manager, Stefan Pryor. “Using paper to create its iconic yellow shopping bags in a completely unique closed-loop recycling solution demonstrates the storytelling power that packaging holds.” Mulberry is another example of standout storytelling through packaging. “The brand’s bespoke Mulberry Green colour was created at the James Cropper mill in 2015, working jointly with G.F Smith, which has now achieved international brand recognition,” says Stefan. “Mulberry wanted to take it to the next level, so every sheet of Mulberry Green paper used for its packaging now includes 20 per cent CupCycling fibre from coffee cups and a further 30 per cent from other post-consumer waste. The story is featured on all of this packaging, letting consumers know that the same care taken in the production of the luxury product they have purchased is also taken in the creation of its packaging.”

Particularly with online consumers having less physical contact with retailers, e-commerce packaging now plays a crucial role in the overall shopping experience. And given the rapid explosion of e-commerce, retailers need to stand out from the crowd more than ever before: “The growth in e-commerce has made it increasingly easy for people to shop around,” says Hamed. “E-commerce packaging has to perform across all fronts: branding, opening, returning, recycling.” For major online players such as Net-a-Porter and Matches, the parcels orders arrive in are almost as important as the products themselves: “E-commerce packaging acts as the digital store and is often the first impression a consumer has of a brand,” Hamed adds. “It is vital to create the right first impression and this is often done through a positive unboxing experience.” So, how can indies upscale their own ‘unboxing experience?’ Karin suggests: “Customers want to recreate the luxury experience they can get in-store and e-commerce packaging can easily replicate this. As shoppers open the box, retailers can mirror the store experience with luxurious tissue papers and order confirmation paperwork in beautiful envelopes as well as ribbons and stickers.” Hamed adds: “Retailers should ensure the premium nature of the brand is represented during the unboxing experience; this is done increasingly through having beautiful branding inside the packaging while keeping the exterior of the pack plain or generic. Personalisation is another key trend, especially FLEET LUXURY PACKAGING for gifts.” MARCH 2022 | boutique. | 55

RETAIL PACKAGING JAMES CROPPER PLC

JAMES CROPPER PLC

Innovative materials

When it comes to choosing sustainable materials for your boutique’s packaging, the sky is the limit. Paper bags remain a popular choice for high-end fashion retailers with companies like Smurfit Kappa working with paper mills to provide different premium options. “It’s not all boring brown kraft paper and cord handles,” says Karin. “Fleet Luxury Packaging produces beautiful bags and boxes using vegetable and plant-based inks along with water-based glues and varnishes.” The company uses FSC certified papers, which is a simple way to reassure customers that your packaging has been responsibly made. Meanwhile, it has also developed fully recyclable handles for its carrier bags that look luxurious and are fully home recyclable. Fleet Luxury Packaging also produces fully sustainable e-commerce packaging using 56 | boutique. | MARCH 2022

recycled material and post-consumer waste. “This is flat packed, so it takes up less room to travel and store,” explains Karin. “For fillers, we would recommend shredding your existing packaging if you wanted to make it even more sustainable.” James Cropper also offers retailers a choice of packaging options made from recycled materials and postconsumer waste. “Since launching CupCycling five years ago, our appetite for taking value from waste streams has grown,” says Stefan. “In 2020, we launched a new collection of papers for premium packaging - the Rydal Packaging Collection - offering options that are 100 per cent post-consumer waste recycled, 40 per cent post-consumer waste recycled and 100 per cent fresh fibre from responsible forestry sources.” He adds: “Furthermore, we are now using plant waste to create coloured paper. It’s the first time plant-based dyes have ever been used in modern papermaking. Using

dye derived from rosemary plant extract, which would have otherwise been wasted, we’ve added the Wainwright Colours from Nature range to our portfolio. This latest innovation heralds the first step in developing more sustainable colour options sourced from renewable origins that can be replenished responsibly, including food waste and inedible plant sources.”    Finally, James Cropper’s TailorMade service allows retailers to design a paper to suit their brand in terms of colour, surface texture and paper fibre selection, giving full access to all of its innovations in a completely bespoke solution. So, when it comes to choosing your boutique’s bags, gift boxes and parcels in 2022, there’s a clear need to do so responsibly. Not only will this help strengthen your brand values, but it will also help convince shoppers that you are fully committed to reducing your environmental impact.

BRAND SPOTLIGHT

Getting crafty BCTF RETURNS TO HARROGATE NEXT MONTH PRESENTING THOUSANDS OF UNIQUE HANDMADE PRODUCTS

he British Craft Trade Fair (BCTF) will return to Harrogate this 1012 April following a two-year hiatus. Part of the UK buying calendar for more than 45 years, BCTF focuses purely on handmade British goods sourced from independent creators – from exquisite hand-wrought jewellery to spectacular works of fine art. Organisers say the upcoming event promises to be a real treasure trove for discerning retailers who are keen to champion handmade British design. Show director Kane Thomas

comments: “Our line-up of over 250 carefully vetted exhibitors is excellent with many well-known faces and established brands participating. This year they’ll also be joined by a huge intake of talented newcomers. I warmly invite all retailers with an interest in British craft to come along in support of these fantastic makers, who are eager to showcase their inspiring new products and collections to the trade.” BCTF is ideally placed to help retailers capitalise on the huge potential for authentically handcrafted products, which are also free

CONTACT: bctf.co.uk

Outdoor pursuits STAY CHIC IN THE COLD WITH BARBARA LEBEK’S STYLISH AND FUNCTIONAL OUTERWEAR

ounded almost 100 years ago, Barbara Lebek is one of Germany’s leading outerwear brands. The label offers a wide selection of seasonal coats, jackets, gilets and shackets boasting outstanding quality and accessible price points. Its pieces range from stylish spring jackets and knitted gilets through to down-filled coats that will keep wearers warm during a cold snap. For AW22, its collection is based on comfortable

cuts and cosy colourways designed to evoke positivity. The brand’s new season line-up encompasses casual jackets, padded gilets and knitted hoodies that can be worn for offduty dressing. Meanwhile, there’s also a strong selection of functional raincoats and puffa coats for braving the great outdoors once the cold weather sets in. Hero styles include a chocolate brown padded coat, green jacket with hood (pictured) and cream waterproof jacket.

CONTACT: Midlands and London: Tel: 0777 426 9068 E: jon@jwagencies.co.uk/ Scotland: Tel: 0141 221 9045 E: info@catesfashion.com/ Ireland: Tel: 0035 386 844 4833 E:jillmorrissey.lebek@gmail.com 58 | boutique. | MARCH 2022

from the supply chain issues currently affecting the consumer goods market. April’s BCTF is set to take place at the Yorkshire Event Centre – a stateof-the-art venue offering a relaxing buying environment with excellent ventilation and acres of easily accessible green outdoor space. There is also plenty of free on-site parking and a complimentary shuttle bus running from Harrogate train station. The BCTF Awards will also take place at this season’s show with makers recognised across six categories including Award for Excellence in Jewellery and Best Newcomer.

To register, please scan here

Source from thousands of new products, all guaranteed to be handmade here in the UK by authentic experts.

Image: Emma-Jane Rule in her Leicester studio

Support over 250 new and established designer-makers at the market leading trade exhibition for British Handmade

PROMOTION

Collecting sales

CITRUS-LIME’S CLICK & COLLECT FEATURE MAKES SHOPPING AT YOUR BOUTIQUE MORE CONVENIENT THAN EVER

ith today’s customers leading such busy lives, it’s not always easy to physically pop into stores. This is when your

website comes in to play. Shoppers can browse your site at a time that’s convenient for them and if something catches their eye, they can buy it and opt to click and collect. This shift

in the way people purchase goods means it’s more important than ever to have a click and collect option on your website. The flexibility of it makes it easy for customers to buy from you because they can pick up their purchase at a time that fits in with their lives. From a customer experience perspective, click and collect is great feature. Citrus-Lime’s Cloud POS Click & Collect allows retailers to snap up those lucrative online sales by immediately displaying the availability of your stock as soon as shoppers start browsing your website. Cloud POS Click & Collect promotes your stock to customers as soon as they start considering a purchase. This makes it much easier for customers because they know what’s available and where as well as when they can get it - meaning you’re able to convert more sales. Contact Citrus-Lime directly to find out how Cloud POS Click & Collect can help grow your business.

CONTACT: Tel: 0845 890 1270 citruslime.com

Room for improvement

A65 DESIGN ON UNSPLASH

5 BUSINESS CHANGES THAT WILL MAKE A DIFFERENCE WITHOUT COSTING THE EARTH 1. Till tech

Did you know some of the latest tills have a screen on the back showing not only the transaction but also promotions such as videos? This can help boost your credibility among shoppers.

2. Card processing

The market has driven down card processing prices a long way and, in some cases, the savings can be quite substantial. Contact Three Software directly to find out more.

3. Happy customers

Make sure you’re looking after your most loyal customers with Three Software’s EPoS solution, which manages promotions and rewards.

4. Investing in EPoS

Did you know Three Software’s R3 Lite EPoS system starts from only £99 per month, which includes hardware, software and support? It’s a really good time to make that investment and choose something specific for your business.

CONTACT: Tel: 07488 389 477 E: rob.finley@threesoftware.com 60 | boutique. | MARCH 2022

5. Omni-channel experience

Many fashion indies began selling via e-commerce during the pandemic and it’s made a real difference to their businesses. However, some have since discovered that their website doesn’t interface into their EPoS or other systems. Contact Three Software to discuss how you can merge your sales channels and improve your business. Written by Rob Finley, head of business development at Three Software, who has 36 years’ experience in EPoS, e-commerce and payments.

Changing shape

PROMOTION

NAOMI AND NICOLE’S CLEVER SHAPEWEAR ADJUSTS TO CHANGES IN THE WEARER’S BODY SIZE WITH EASE

est-selling shapewear brand Naomi and Nicole creates effective foundation garments to enhance the finish of skirts and dresses. Its designs combine light fabrics and comfortable compression with patented Wonderful Edge silicone finishing, which prevents its garments from riding up and rolling down. Applied directly to its fabrics without the need for seams or elastics, it is invisible under garments while remaining breathable, cool and comfortable. Perfect for spring

events, its Adjust to Your Waistline Short incorporates an adjustable fabric and flexible Wonderful Edge Panel that provides targeted stitchfree tummy control. Bonded to the primary ply only at its perimeter, the panel adjusts to changes in the wearer’s body’s size in a way that traditional rigid panels cannot. Meanwhile, a mesh insert at the top of the garment’s back prevents the waistband from digging, pinching or rolling while providing additional adjustability. View the full collection at London Bridal Week (20-22 March – stand D10).

CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk Patricia Eve Half Page Advert Boutique March 2022 N&N 7458.pdf 1 25/02/2022 15:19:51

CMY

Your Dress Doesn’t Shape You Our Underwear Does! London Bridal Week, 20th - 22nd March STAND - D10 +44 (0)1423 885374, info@patricia-eve.co.uk, www.patricia-eve.co.uk

MARCH 2022 | boutique. | 61

SHOP TALK

Shop Talk

INDUSTRY OPINION

Trading places

W ARTICHOKE, SWAFFHAM

SHOP TALK

Keep the change NORFOLK BOUTIQUE ARTICHOKE HAS UNDERGONE A DRAMATIC TRANSFORMATION SINCE COVID HIT. GEMMA WARD MEETS OWNER SARAH SIMONDS TO FIND OUT HOW SHE’S ACHIEVED BUSINESS GROWTH UNDER A CLOUD OF UNCERTAINTY

rtichoke owner Sarah Simonds has dramatically reshifted the focus of her business over the past two years. Back in February 2020, before the pandemic, the enterprise comprised two bricks-and-mortar boutiques, a small online business and a seasonal pop-up shop. But when the first national lockdown was announced, the indie owner had to make some tough decisions to avoid bankruptcy. Today Artichoke is through to the other side, now operating one physical boutique in Norfolk’s Swaffham alongside a booming e-commerce site. It also sells womenswear via online 64 | boutique. | MARCH 2022

marketplace downyourhighstreet.com, which has helped it reach an even wider customer base – even appearing on ITV’s Lorraine show. However, success has not been easy.

Retail career

SARAH SIMONDS

Formerly heading the sales department for a shipping company, Sarah semi-retired in the early noughties after starting a family. But a few years later she found herself wanting to work again so began looking for a flexible role that still allowed her to look after her young children. A friend in Australia was in a similar position and was making a living from selling clothes to women

SHOP TALK

living in retirement villages. Sarah says she tested the water with a similar business model in the UK, but found it wasn’t particularly viable. It did spark another idea, however: to target a slightly younger demographic of affluent women whose children had recently flown the nest. With a focus on this target market, Artichoke began as a “mobile shop” visiting horse trials, country fairs and outdoor events. “It was basically a pop-up shop, long before pop-up shops were fashionable,” Sarah says. “It was great when the kids were small because they could travel with me and it meant I could work when I wanted.” Because of the nature of the business, Sarah eventually needed to rent a warehouse to hold stock. Her chosen premises also had space for a small retail room, which became her first foray into bricksand-mortar retail. But as the children got older, she says she got tired of living a nomadic lifestyle and wanted a more permanent site. So, in 2013, the search began for long-term retail premises. “We opened a boutique in Ely, moving our warehouse to the shop in Swaffham,” she explains. “I ran the business as a

bricks-and-mortar and pop-up shop with a tiny website on the side.” Artichoke’s core brands are midmarket to premium labels from Germany, with Sarah taking trips to Düsseldorf pre-pandemic to make her selections. Today its best-sellers include Anna Montana, Stehmann and Signature as well as British brand Pomodoro. Sarah says she’s also introduced exclusive own-label pieces made in Tunisia, which she decided was a necessity when e-commerce began to rise in popularity. “I knew if more of my business was moving online I needed a point of difference,” she says. “Otherwise, you’re going to get customers moving around the internet trying to find your stock for £3 cheaper – and there’s no longevity in that.”

Taking a chance

But selling online wasn’t always on the cards. Four years ago, Sarah says she became disenchanted with retail and was on the cusp of taking a completely new direction with her career. “I had just turned 55 and my children were going to university, but I knew I didn’t want to winddown,” she says. “I wanted more from my life and career.”

However, a chance opportunity made her realise that she was exactly where she wanted to be. After discovering Artichoke’s online shop on downyourhighstreet.com, fashion stylist Mark Heyes decided to feature a pair of its best-selling Anna Montana jeans on ITV’s Lorraine show. “The mention sparked hundreds of online orders and was a real turning point for the business,” says Sarah. “That was the moment that I realised I could really make it work online.” The owner decided to have “a big rethink of the business” and with a view to concentrate on online growth, decided to close the Ely shop. The idea was to use revenue from the pop-up business during 2020 to invest in the website. However, the spread of covid and subsequent lockdowns scuppered its chances: “The pop-up business was gone overnight,” says Sarah. “It was catastrophic and frightening having so much stock – around £70,000 worth - that we potentially had no way of selling.” Determined to pay her suppliers without going bankrupt, the boutique owner focused on online. Following concerns about looting, the first week of the lockdown was spent emptying MARCH 2022 | boutique. | 65

SHOP TALK

her shop of stock, which she piled into various rooms in her house. Her husband, who runs the family’s Norfolk farm, remained working throughout the lockdowns while her son set up camp in the sitting room to study for his degree. Their daughter remained at home in Cheshire. With her staff now on furlough, Sarah had the time-consuming task of uploading hundreds of products onto the website. During that time she also realised that the best way to spread the word was on social media - so she began posting daily videos. “If anyone had told me I’d become a cinematographer and presenter in my fifties I’d have split my sides laughing,” she says. “But the decision to post live videos on Facebook and Instagram really saved our bacon. To be honest, it’s been the thing that’s kept us going during the pandemic.” So, why does the boutique owner think her videos have garnered so much interest? Sarah thinks it’s all down to “keeping it real.” She explains: “Even now we’re always shouting or have our fingers over the microphone, we can’t get the technology to work and there are lots of blunders. But do you know what? I genuinely think that’s part of the appeal. Women my 66 | boutique. | MARCH 2022

age are sick of seeing filtered faces on Instagram – we want to see people that look like us.”

Sign of the times

The retailer says the rising success of her e-commerce business has given the entire team a renewed enthusiasm: “It’s given us all a new lease of life as far as the business is concerned,” she says. “We’re working differently now but we’re using the same skill set we’ve always had. For example, we’ve always held fashion shows – now we’re just doing them online. And we’ve always loved chatting to customers, but these days we do a lot of that on the phone and social media.” In October last year, Artichoke moved a few doors down the road to its current premises – a retail unit with a separate space for an office and stockroom. The original shop was open plan, so processing online orders while on the shop floor wasn’t always viable. The new boutique means it’s possible for one person to serve customers in-store with another in the back concentrating on e-commerce. And the online side of the business certainly needs that dedication as it “has grown exponentially” since the beginning of the pandemic. Sarah says:

“Online has been so successful that we’re back up to the turnover we had with two bricks-and-mortar boutiques and a pop-up shop.” Its rising success has been driven in part by media coverage. In January 2022, Artichoke was mentioned for the fourth time on ITV’s Lorraine – sparking an avalanche of orders for its jeans. While welcome, Sarah says it has been more difficult to meet the demand this time because of supply chain delays: “Most people have been very patient and have been willing to wait, but we’ve had huge delays in getting the stock in from Germany. We telephone every single person who places an order with us online and it pays off. I think it’s important to build a relationship and offer a personal service, because ultimately we want them to return.” So, what now for Sarah and the team behind Artichoke? “I’m really excited to see how far we can take the business,” the owner concludes. “It’s ambitious, but I hope to double our turnover by the end of the year. Obviously, all the current uncertainly means it’s difficult to plan too far ahead, so I think the most important and realistic thing at the moment is to remain focused and agile.”

SHOP TALK

“Carrying costs are among the top inventory management challenges brands have to deal with” HARI KRISHNADASAN, MD AT CAPRI LONDON, DISCUSSES THE DIFFICULTIES FASHION BRANDS FACE OFFERING SHORT ORDER

“A

s all sectors recover from the pandemic, there are retailers who feel uncertain about what the future holds. Some are focusing their buying to in-season stock as opposed to forward order. We experienced this at the recent trade shows. The obvious risk to retailers is there is no guarantee of what stock will be available (if any), especially after what we witnessed once nonessential retail reopened following the lockdowns. Back then retailers were scrambling for stock and most came away disappointed due to supply chain issues caused by container shortages, a lack of overpriced raw materials and other localised issues. “Brand owners tend to be laser focused on revenue growth - and understandably so. However, one of the priciest under-the-radar outlays is inventory carrying costs, which is the expense that comes along with holding stock until it’s sold. “Holding inventory erodes margin when using the forward order business model and to manage this successfully we need to find a balance between the costs and benefits of holding stock. The costs of holding stock include money spent producing and importing (if applicable) as well as storage and insurance. The benefits are of course having enough stock on hand to meet the demand of our customers. However, holding too much stock will certainly affect cashflow and working capital, along with bumping up storage costs. 68 | boutique. | MARCH 2022

PHOTO BY JON TYSON ON UNSPLASH

“Carrying too little stock for repeats – or for any new customers wanting to try the brand – leads to lost income in the form of lost sales. But carrying slow sellers or the ‘wrong stock’ means lost income in the form of sales, write-offs, and heavy discounting, thereby reducing overall margin. “Carrying costs are among the top inventory management challenges brands have to deal with. The expenses arise from keeping products shelved at a warehouse and include storage, labour, transportation, handling, insurance, shrinkage and depreciation. The opportunity cost (the investment possibilities a company must decline because its resources are tied up in inventory) is also a factor. Typical holding costs are between 20-30 per cent of total stock value, and

this increases the longer an item is stored. The percentage will vary based on the number of items a business sells, its stock turnover ratio, the location of the warehouse and its storage requirements. Plus, this number will be higher if there has been capital expenditure such as a loan taken out to pay for the goods. “Because holding costs may make up one quarter of all inventory spend, this can affect a business’s overall financial health. If a business can’t quantify this cost, it will end up with cashflow problems and a growth/opportunity or expansion could be missed because it has too much money tied up in stock. “This can happen all without business owners even realising how much carrying costs are holding back their business – causing a real problem for stockists and brands.”

PROMOTION

All inclusive

SAVE TIME AND REDUCE OVERHEADS WITH ALLIN-ONE RETAIL SOLUTION SHOPTILL-E

owerful, yet affordable, all-in-one retail solution ShopTill-e reduces costs, saves time and helps retailers accurately track their stock levels both in-store and online. Run from a seamless cloud-based platform that combines both point of sale and e-commerce into one easy-to-use system, ShopTill-e lets retailers operate across multiple channels - from in-store to online marketplaces with integration from Facebook, Instagram and Google. ShopTill-e was founded by a team that has over 20 years of experience in the retail and e-commerce industry. Technical

director Chris Rundle comments: “Shopping behaviours are changing and we recognise that retailers need a seamless approach to selling in-store and online, yet many platforms are geared towards either point of sale or e-commerce. At ShopTill-e we can demonstrate how easy it is for retailers to run their business by using a single system that integrates each sales channel and provides real-time data on stock levels. Retailers can really benefit from a powerful, yet cost-effective retail solution, starting at just £35 per month, that saves valuable time, reduces ongoing costs and can grow with their business.”

CONTACT: shoptill-e.com

MARCH 2022 | boutique. | 69

SHOP TALK

“Smaller retailers do have a voice that is being heard by politicians” ANDREW GOODACRE, CEO AT BIRA, ON LOBBYING WITH GOVERNMENT AND MAKING A DIFFERENCE

“W

hen I first started working with associations in 2009 (I have worked for three), I had doubts about whether advocacy or lobbying made any real differences to the decision making within either local or national governments. All too often it appeared that was a lot of talk but not too much positive action. “However, I’ve since realised that we really can make a difference and that membership organisations can influence decision makers in authority. Bira has never been more engaged with various government departments, probably as a result of the pandemic forcing us to speak more regularly. I am pleased to say that Bira is respected for our insight and ideas to help the high streets, and this means that smaller retailers do have a voice that is being heard by politicians. “It can be difficult to identify individual successes because many of the changes are longer term and lack transparency. But looking back, Bira can certainly claim the reduction in business rates since 2019 as a real success. We launched a campaign in 2018 to change rates for smaller retailers and in 2019 the retail discount (30 per cent reduction) was introduced. This was then increased to 50 per cent in 2020 (pre pandemic), where it remains today. “We have also been asking for a level playing field between internet businesses and physical stores. The government has just announced a consultation to assess the merits of an online sales tax (OST). Bira will respond to this after gathering 70 | boutique. | MARCH 2022

PHOTO BY VOLODYMYR HRYSHCHENKO ON UNSPLASH

thoughts from our members, but a new tax such as OST can only work if it replaces the archaic and ineffective business rates system altogether. “During the pandemic we would have weekly meetings with the business minister and the department for business (BEIS). It was through our work with BEIS that we were able to keep changing rooms in clothing shops open when other restrictions were in place. The larger retailers were happy to close off changing facilities, but fashion indies asked us to fight to keep changing rooms open, which we did. “As we come out of the pandemic our thoughts turned to the support businesses needed to recover. We urged the government to encourage investment in technology and skills. As a result the chancellor created two growth funds available to smaller businesses - money to help owners improve their own management skills and money to invest in digital technology. Details can be found via

https://helptogrow.campaign.gov.uk/ and I urge all owners to take a look. They are not perfect, but are a step in the right direction. “Finally, as a result of our advocacy work, we were asked to join the Retail Sector Council alongside some major retailers, which is chaired by the business minister. From this we have helped with the development of Green Street – a project aimed at developing sustainable high streets with businesses working together to be more sustainable. A pilot scheme will be trialled in Bradford and we want to see this spread across the UK – sustainability is an opportunity, not just a cost. “Lobbying is not just down to the people working for Bira. In reality, every business owner can do their bit and I would urge you all to contact your local MP if you have concerns. I used to be cynical about this approach, but I have seen the real difference that individuals and groups can make.”

INTRODUCING PROPRESS MINI

To put the power of steam into your customer’s hands, contact Propress for reseller opportunities. Tel: 020 8417 0660 | Email: hello@propress.co.uk propress.co.uk

BUYER’S GUIDE Accessories Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, E: orders@brit-stitch.com W: www.brit-stitch.com Instagram: @britstitchuk Capri Clothing +44 203 819 0819 sales@capriclothing.co.uk www.capriclothingonline.com Celtic & Co. Inspired by nature, crafted for life Contact: Clare Whitworth T: 01637 852541 E: trade@celticandco.com Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories. HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

72 | boutique. | MARCH 2022

Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com S’ip by S’well Brands: S’ip by S’well + S’nack by S’well Contact: Anna Green, T: 0203 540 7799 E: agreen@swellbottle.co.uk W: www.sipbyswell.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Home and Gift Harrogate Convention Centre Organiser : Clarion Events W: homeandgift.co.uk Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser :indx shows W: www.indxshows.co.uk Top Drawer Olympia – London Organiser :Clarion Events W: topdrawer.co.uk

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes

BUYER’S GUIDE Extravagance Brands: Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk Lofina www.shoebox.dk Agent: Joanna Edwards Agency T: 07989014141/ 07512550346

Womenswear Apt Collections: Brands : Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact : Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk Capri Clothing T: +44 203 819 0819 sales@capriclothing.co.uk capriclothingonline.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk

Extravagance Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Partners In Fashion (2019) LTD Brands: Erfo, Just White, Lecomte, Rabe, Relaxed By Toni, Toni, Frank Walder – You by Just White – Maria Villalobos 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com

John Pearce Fashion Brands :Own , by basics , Andam , Grums , SPG Woman M +44 (0) 7504 117954 E : info@jpf.london W www.jpf.london Leap N Link Ltd Brands: Meri Esca, Pause Café Olivier Philips, Blue’D’Azur, Fuego Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, La Bottega Di Brunella, Baci & Amici. Email : office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 Phil: 07908634814 W: www.mdainternational.co.uk Instagram: mdainternational

Sarah Tempest/ Tempest Designs Italian Clothing Supplier Contact: Sarah Tempest T; 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064

Tor Fashion Brands: Cream, Frank Lyman, Orientique, Tirelli, Condici, Ispirato, MOKE T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

MARCH 2022 | boutique. | 73

STAR

AWARDS

2022

Entries now open Categories as listed below, please enter online via boutique-magazine.co.uk

Retailers Womenswear Independent of the Year Independent Group of the Year Creative VM Independent of the Year Social Media Strategy of the Year New for 2022 New Independent Retailer of the Year Sustainable Independent of the Year

Suppliers Fashion Agency of the Year British Brand of the Year International Brand of the Year Fashion Distributor of the Year Occasionwear Brand of the Year Sustainable Brand of the Year New for 2022 Black-Owned Brand of the Year Accessories/ Footwear Brand of the Year

Special Awards open for all….. Lifetime Achievement 2022 Open for nominations only, this award is for an individual that has made an outstanding contribution to the industry. Newcomer 2022 This award will recognise an outstanding individual who joined the independent fashion retail community on or after 2020.

Please visit Boutique Star Awards » Boutique Magazine (boutique-magazine.co.uk) or email Julie@bpmedialtd.co.uk

30 MAR - 1 APR 2022

D U B A I Bags | Footwear | Leathergoods |Travelware Fashion Accessories | Leather Garments

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Boutique Magazine March 2022

Articles inside

GRID GOALS Our favourite posts from the ‘gram

SPECIAL DELIVERY The pros and cons of reserving extra budget for short order

ECO CHIC Sustainable products and brands