Boutique Magazine October 2021 by BPM008

OCTOBER 2021

BUSINESS SENSE FOR FASHION RETAILERS

White Christmas

Luxe short order gifts Small Business Saturday Festive planning Chic partywear

ISSUE 131

www.capriclothingonline.com • sales@capriclothing.co.uk • Tel: 0203 819 0819

EDITOR’S LETTER

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT FACILITIES MANAGER Beccy Wells – beccy@bpmedialtd.co.uk Tel 01795 515288 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2021 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Helen Moore; Tel: 01884 860 900 E: sales@helenmoore.com

Christmas wishes

uel shortages, supply chain issues and red tape caused by Brexit are all having a damaging effect on retail. But as we approach Christmas, there’s still an air of optimism about the trading period ahead. According to research, shoppers have an estimated £200 billion in accumulated lockdown savings – and they want to spend it this Christmas. With the nation missing parties and gatherings last year, there’s pent-up demand for sparkly dresses and party heels. And this, of course, is great news for fashion indies. If you haven’t finalised your preparations for the festive period, you’re in the right place. From making the most of this year’s Small Business Saturday to revising your online delivery strategy, we’ve got some great ideas on how to make this Christmas a success on page 43. Meanwhile, we also speak to three leading womenswear indies in our Shop Talk section (page 49) to find out how they’re tackling this year’s party season. Of course, planning a successful Christmas period starts with stocking products your customers want to buy. Bira CEO Andrew Goodacre is urging retailers to finalise their stock early and start marketing now: “It’s likely that Christmas shopping may start earlier than usual, especially if difficulties in the supply chain continues.” (Read more on page 10-12). So, if you haven’t already earmarked all of your short-order budget, we’ve

got some great partywear ideas over on page 23. We’ve also hunted down some covetable gift ideas for all ages and tastes starting on page 30. Finally, the wait is almost over for the results of the government’s Fundamental Review into business rates. It is hoped that this month’s Autumn Statement will bring good news for the industry after the British Retail Consortium found that many businesses will collapse if rates aren’t reduced soon (page 10-12). Bira is urging indies to write to their MPs this month to express their concerns and has created a template letter that can be downloaded from its website. Let’s hope retail gets the break it needs this Christmas. Gemma Ward, Editor

CHRISTMAS PARTYWEAR

It’s party time

FASHION FIX

Perfectly preserved Online florist Shida Preserved Flowers has just launched a wholesale range of its long-lasting floral arrangements. Its flowers go through a process that removes sap and replaces it with naturally occurring glycerine and dyes, keeping petals and foliage supple. From £12.60; E: courtneyd@shida.co

GET THE CHRISTMAS PARTY STARTED WITH THESE CHIC EVENINGWEAR BUYS

fter last year’s disappointing Christmas period, shoppers are expected to go all-out on partywear this season. So stock up now on these chic day-to-night pieces, which are guaranteed to bring some sparkle to your shop floor…

BLAZER, MOLLY JO, £POA DRESS, RADISH, £POA

STAR STUDS, SCREAM PRETTY, £POA

Christmas duo

Perfect for Christmas lunch, Isabel Mann’s reversible silk Lucy Dress is red on one side and cobalt on the other – meaning you can wear again on Boxing Day. £POA; E: info@isabelmanns.com

BAG, ATP ATELIER, £POA SILK TOP, GUINEA LONDON, £POA TOP, GOMAYA, £POA

DRESS, GOMAYA, £POA

Green goddess

Goddiva’s emerald Cut Out Sequin and Chiffon Maxi Dress is the ultimate gown for Christmas and New Year celebrations. Available on short order for immediate delivery, £33; tradegala.com

STOCKINGS, FALKE, £POA

DRESS, FRESHA LONDON, £POA

All the trimmings

ANNETTE NECKLACE, LEO WITH LOVE, £POA

BELT, ATP ATELIER, £POA

TRAINER, MERCER AMSTERDAM, £POA

24 | boutique. | OCTOBER 2021

Boutique loves…

FESTIVE-FRIENDLY FASHION TO STOCK UP ON THIS PARTY SEASON

SKIRT, GOMAYA, £POA

HEELS, EMME CADEAU, £POA

Deck the halls with Sass and Belle’s Brussels Sprouts Felt Wreath. Its quirky design will bring a whimsical feel to Christmas displays this party season. £POA; sassandbelletrade.co.uk

Star buy

Crafted in premium leather with the brand’s signature comfort features, Cocorose London’s Hoxton MultiGlitter Star Trainers come in a black and gold presentation box to make the perfect Christmas gift. £POA; Tel: 0208 829 8919 cocoroselondon.com

DRESS, TIA, £POA

OCTOBER 2021 | boutique. | 25

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OCTOBER 2021 | boutique. | 3

FASHION OUTERWEAR - STOCK SERVICE

GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

AUTUMN/ WINTER 2021

BESTSELLER & NOS GAME-CHANGING WINTER QUALITIES

FAUX

THE AUTUMN FASHION ISSUE

THE FASHION TROUSER BRAND

LEATHER IN NEW

SHADES WWW.GODSKE.COM

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CONTENTS

OCTOBER 2021 | boutique. | 7

Autumn/Winter 2021

British by by nature

Lily & Me Autumn/Winter 2021 Collection AW21 stock available now and throughout the season while stocks last. orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

VICTORIA REX-LEES (CENTRE) AND TEAM

Hertford independent The Women’s Society Boutique celebrates 15 years in business

ertford-based womenswear independent The Women’s Society Boutique celebrated 15 years in business last month with two in-store shopping events. The first was a private party for its most loyal customers, who were given exclusive access to the launch of its AW21 collections alongside a discount and goody bag when they spent over £150. The store also hosted a two-day shopping event, offering customers a 15 per cent discount across its entire range. Former fashion buyer Victoria Rex-Lees co-founded the business in 2006, eventually buying out her partner eight years later. Today The Women’s Society Boutique stocks a range of high-end womenswear labels, with curated collections

from the likes of Essentiel Antwerp, Fabienne Chapot, Pyrus, Soaked in Luxury and Yaya. “The private shopping event was a really lovely and successful day,” she says. “The changing rooms were absolutely packed, and it finally felt like the old days. Our customers have really missed being able to shop in-person without a mask. They want to try on clothes and see what they look like and they want to speak to us properly. The easing of covid restrictions has really helped sales.” Earlier this year the boutique was named one of the Top 50 Independents in the UK by Grazia magazine, which helped to drive awareness nationally and increase its e-commerce sales. During the lockdowns, shoppers were able to choose home delivery options

from Trouva and the store’s website (womens-society.co.uk), with RexLees making local deliveries in her car with a newborn baby in tow. “We spent our thirteenth birthday in lockdown, so we’re so pleased to be through to the other side and celebrating 15 years in business,” she says. “A lot has changed over the past 15 years and retail is completely different. It’s a tough industry, but it’s also very rewarding.” Looking ahead, Rex-Lees says she is very optimistic about next spring and hopes to be able to grow the business. “I feel lucky that we are located in such an affluent area,” she says. “We have lots of new customers as there’s been an influx of people moving here from London, so I’ll be working on maintaining those and giving them an exceptional experience.” OCTOBER 2021 | boutique. | 9

FASHION FIX

Clothing sales rise in August as retail sales overall decline According to the latest ONS retail sales figures, clothing was the only category to experience a sales increase in August, with volumes rising by 0.7 per cent. Retail sales fell by 0.9 per cent overall compared to the previous month, following a 2.8 per cent decline in July. However, volumes were up by 0.3 per cent in the three months to August compared to the previous three months while sales were up by 4.6 per cent compared to February 2020. Supply chain issues were hitting retailers in August, with 6.5 per cent reporting they were not able to access the materials, goods or services needed from within the UK. Department stores were hit the hardest at 18.2 per cent followed by clothing retailers at 11.1 per cent. Meanwhile, another 11.1 per cent of clothing retailers said they were able to obtain stock and materials needed but had to “change suppliers or find alternatives.”

HAPPY PATEL ON UNSPLASH

Government urged to overhaul “broken business rates system” Most UK retailers (83 per cent) say they could collapse if business rates are not reduced, warns the British Retail Consortium (BRC). The findings, taken from its new Retail, Rates and Recovery report published last month, highlight the need for immediate action from the government. A total of 85 per cent of retailers say that rates are a key issue for their business while another 25 per cent say they pay more for the tax than rent. The government announced a Fundamental Review into business rates in 2020, with the final report expected to be unveiled this month as part of the Autumn Statement. BCR recommends that rates are cut by 35 per cent and that the government fixes the transitional relief system, which cost retailers 10 | boutique. | OCTOBER 2021

over £500m between 2017 and 2020. It is also calling for the government to introduce an Improvement Relief to ensure rates bills don’t rise immediately after property investment as well as a reform of the Valuation Office Agency. Bira, meanwhile, is urging indies to contact their local MPs to express their concerns about rates and has created a template letter that can be downloaded on its website (bira.co.uk.) Helen Dickinson, chief executive at the BRC, comments: “This report underscores the urgency of fixing the broken business rates system. With one in seven shops currently shuttered, it is essential that action is taken, or else it will be our local communities and high streets that suffer the consequences.”

Start Christmas marketing early, says Bira CEO Bira is urging indies to finalise their Christmas strategies earlier than usual to help overcome potential supply chain issues. CEO Andrew Goodacre says that businesses will need to plan ahead for this year’s festive season, particularly in terms of stock. “The real challenge for the retailer is the supply chain and ensuring that the stock is available at the right time - so look to buy stock now and start the marketing for the festive period now,” he says. “It is likely that Christmas shopping may start earlier than usual, especially if the difficulties in the supply chains continue.” The association warned indies about potential supply chain issues back in August, when Goodacre said: “We have been hearing about concerns regarding deliveries due to a shortage drivers. At the moment, the focus has been on ensuring food supplies are maintained. However, as the shortage of drivers is unlikely to be resolved in the near future, I would urge non-food independent retailers to consider their supply chain in the run up to the busy Christmas period.”

MARCO BIANCHETTI ON UNSPLASH

As the holiday gifting season approaches, it is the perfect time to increase your sales through extended lines. Our collection of stunning demi fine jewellery brands suit all tastes, and are never out of stock with low MOQ’s. Call or email today to receive our lookbook and prices +44 (0) 1606 633000.

Ana Dyla - Annele - Coco & Kinney - Costellazioni – CVLCHA - Ella Palm - Elliot Young - Gas Bijoux - Jewel Tree London KISS THE FROG - Maria Kovadi - Mia Sahlberg - OSYLIA - Polar Jewelry - WOLF 1834

support@retaissance.com | www.retaissance.agency | +44 (0) 1606 633000

FASHION FIX

Young Ideas named Drapers’ Womenswear Independent of the Year Derbyshire indie group Young Ideas was crowned Womenswear Independent of the Year at last month’s Drapers Independents Awards. The awards were held at the Hilton London Bankside with attendees including former British Vogue editor Alexandra Shulman. Retailers and brands battled it out for a chance to win 18 different awards, with categories including Rising Star, Best New Retailer and The Covid Community Champion Award. Drapers says the awards “recognise the fashion retailers and brands that have innovated to survive, supported their local communities, and built stronger businesses under the toughest of circumstances.”

INDUSTRY SALES FIGURES AUGUST 2021 (VERSUS AUGUST 2020)

Average sales quantity Among the winners also included Killarney indie Brian James for Menswear Independent of the Year, Islington’s The Pantry Underwear for Lingerie Independent of the Year and Willow and Wolf for Lifestyle Independent of the Year. Scottish countrywear retailer A Hume and traditional British brand Barbour both secured two awards each.

Independent retailers and brands are invited to take part in a free virtual networking event this November hosted by B2B fashion platform Retaissance. Supported by the Enterprise Europe Network, Retaissance Live will include Meet the Buyer sessions taking place on Tuesday 9 November 2021. For brands, there will also be a special half-day workshop session to prepare for the event on Wednesday 3 November 2021, with speakers from Retaissance and NuORDER. The first Retaissance Live took place last year and was attended by a range of fashion brands. Those already signed up this year include A Line, Fassbender, AMS Pure, Aldo Martins, Angelika Jozefczyk, Barrus London, J Label, Arena Martínez, Joyce and Girls, COSEL and David Koma. Attendance is free for buyers and brands; register before Sunday 31 October via retaissance-live-2021.b2match.io.

Carnaby London unveils plans for 2021 Christmas lights installation

12 | boutique. | OCTOBER 2021

barometer +15.65%

Buyers and brands invited to take part in Retaissance Live

Shoppers visiting London’s Carnaby Street area this November and December will be immersed in a kaleidoscope of shimmering neon butterflies as part of its Christmas lights installation.

Boutique

Launching on Thursday 4 November, over 600 hand-decorated 3D and 2D butterflies will be installed above Carnaby Street, Foubert’s Place and Newburgh Street. Meanwhile, the iconic Carnaby arch will be lit up

+3.55% Average selling price

+1.86% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

by pink shimmer disks and brightly coloured 3D butterflies. The installation is in collaboration with charity partner Choose Love to highlight and support the urgent need to raise funds for refugees around the world. Retailers in the area will launch the lights with a shopping party, offering discounts alongside in-store events, free drinks and goodie bags.

Joanna Edwards Agency www.joannaedwardsagency.co.uk 07989014141 / 07512550346 joannaedwardsagency@gmail.com

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@purelondonshow

“The show opens TOMORROW! Our team and the designers are busy setting up and getting very excited to welcome you...”

@artichokegirls “The signs have gone up.”

@youngideasfashion

“Ecstatic, delighted, proud, over-the-moon and beyond grateful to everyone who played a starring role on the road to achieving this epic accolade…”

@stickandribbon

“Happy birthday to us! It’s been a year since we moved to our beautiful boutique in Cobden Chambers!”

Social butterflies @visualmerchand isingideas

If you’re looking for inspiration to give your windows the wow factor this Christmas, this account is one of the best places to find styling ideas on Instagram. 14 | boutique. | OCTOBER 2021

@the_brand_ambas sadors_agency Hit the follow button on London’s The Brand Ambassadors for daily updates on its chic labels and some inspiring business content too.

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@willowandwolf marlborough

With beautiful fashion finds and homewares, the Insta page for Drapers’ Independent Lifestyle Retailer of the Year 2021 is a melting pot of inspo.

Tor Fashion 07855 481651 www.torfashion.co.uk

FASHION FIX

Starry night

Crafted from sterling silver with rhodium or 18ct gold plating, Scream Pretty’s Celestial Dome Ring with Clear Stones is inspired by the night sky. Whether worn alone as a statement piece or layered to create a stylish stack, this chunky ring is the ultimate Christmas show-stopper. £23.50; Tel: 01753 424 160 E: sales@ screampretty.com tradescreampretty.com

Wearable art

British boutique label From My Mother’s Garden offers a range of luxurious accessories for AW21, including velvet scarves, kimonos and tops in exclusive prints inspired by nature. £POA; E: info@ frommymothersgarden.co.uk frommymothersgarden.co.uk Tel: 07825 148040

Treasure trove STRIKE GOLD WITH OUR PICK OF WOMENSWEAR AND ACCESSORIES

Cosy up

Offering year-round outerwear with refreshing details, timeless design and a sporty aesthetic, Danish label Fransden is a great choice for womenswear indies. Its AW21 collection includes beautifully made padded coats with down feathers. £POA; Tel: 0207 636 3063 godske.com

Power walk

Featuring three-zone comfort technology that cups the sole, supports the arch and cushions the ball of the foot, Vionic’s waterproof Karsen boots are the perfect walking companion for AW21. £POA; Tel: 07860 132 846 16 | boutique. | OCTOBER 2021

Colour pop

Offering effortless and easy-wear pieces for everyday wardrobes, Ganni’s SS22 collection combines pretty dresses with edgy separates and vibrant spring coats. £POA; E: sales@ganni.com ganni.com

FASHION FIX

Christmas duo

Perfect for Christmas lunch, Isabel Mann’s reversible silk Lucy Dress is red on one side and cobalt on the other – meaning you can wear again on Boxing Day. £POA; E: info@isabelmanns.com

Boutique loves…

FESTIVE-FRIENDLY FASHION TO STOCK UP ON THIS PARTY SEASON

Green goddess

Goddiva’s emerald Cut Out Sequin and Chiffon Maxi Dress is the ultimate gown for Christmas and New Year celebrations. Available on short order for immediate delivery, £33; tradegala.com

All the trimmings

Deck the halls with Sass and Belle’s Brussels Sprouts Felt Wreath. Its quirky design will bring a whimsical feel to Christmas displays this party season. £POA; sassandbelletrade.co.uk

Star buy

art inspired bynature Wearable

Kimonos Robes Womenswear Fashion Accessories Giits

New designs available now and throughout the season while stocks last frommymothersgarden.co.uk | info@frommymothersgarden.co.uk | 07825 148040 OCTOBER 2021 | boutique. | 19

ECO CHIC

Green fingers

The Seed Company’s Christmas cards are embedded with wildflower seeds so recipients can plant each one into a garden or pot after use. With a focus on caring for the planet, they’re printed with veganfriendly inks too. £POA; E: theseedcardcompany.com

Floral notes

Known for its floral-festooned dresses, Danish label Stine Goya has created a daring collection for SS22 featuring kaleidoscopic colours and prints. Expect to find daring day-time frocks and cocktail dresses alongside smart tailoring and summer knits. £POA; E: os@stinegoya.com stinegoya.com

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

Sustainable alternative

With sustainability becoming increasingly important for consumers, major designers are opting for fabrics that are both premium and planet-kind. Osman Yousefzada is no exception. His SS22 collection, unveiled at London Fashion Week, includes several pieces crafted in new material Tencel Luxe – a biodegradable alternative to silk. Find out more at tencel.com

Winter cool Danish brand blusbar specialises in 100 per cent mulesing-free merino wool knitwear, knitted in Denmark and sown in Europe to order. Natural, breathable, biodegradable and temperature regulating, choose from more than 70 merino styles in its made-to-order range - available at any time of the year. £POA; E: pg@bybasics.com bybasics.com

20 | boutique. | SEPTEMBER 2021

Mistletoe and wine

Designed to remove stubborn stains from clothing, shoes and furniture with just a few sprays, Attirecare’s Red Wine Stain Remover is a must-have this Christmas. £POA; E: hello@attirecare.com

pg@bybasics.com bybasics.com

STOCK UP

Stock Up

WHAT TO BUY NOW

Step into Christmas

ATP ATELIER

s shoppers prepare to make up for lost time this party season, we’ve got the perfect show-stopping pieces to make your boutique shine… OCTOBER 2021 | boutique. | 23

CHRISTMAS PARTYWEAR

It’s party time GET THE CHRISTMAS PARTY STARTED WITH THESE CHIC EVENINGWEAR BUYS

BLAZER, MOLLY JO, £POA

BAG, ATP ATELIER, £POA

TOP, GOMAYA, £POA

SKIRT, GOMAYA, £POA

DRESS, FRESHA LONDON, £POA

BELT, ATP ATELIER, £POA

TRAINER, MERCER AMSTERDAM, £POA

24 | boutique. | OCTOBER 2021

CHRISTMAS PARTYWEAR

DRESS, RADISH, £POA

STAR STUDS, SCREAM PRETTY, £POA

SILK TOP, GUINEA LONDON, £POA

DRESS, GOMAYA, £POA

STOCKINGS, FALKE, £POA ANNETTE NECKLACE, LEO WITH LOVE, £POA

HEELS, EMME CADEAU, £POA

DRESS, TIA, £POA

OCTOBER 2021 | boutique. | 25

CHRISTMAS PARTYWEAR EAR CUFF, SCREAM PRETTY, £POA

SCARF, HELEN MOORE, £POA

MAIA DRESS, DASKA, £26

TROUSERS, ROBELL, £POA

BLAZER, THOM LAURENCE, £POA

RED PUMPS, EMME CADEAU, £POA

BOOB TAPE, SECRET WEAPONS, £POA ATP ATELIER E: sales@atpatelier.com; DASKA E: sofia@blackpr.co.uk; EMME CADEAU E: orders@emmacadeau.com; FALKE E: elena.baluta@falke.com; FRESHA LONDON E: wholesale@freshalondon.com; GUINEA LONDON E: sales@guinea.uk.com; HELEN MOORE Tel: 01884 860 900 E: sales@helenmoore.com; LEO WITH LOVE E: leora@leowithlove.com; MERCER AMSTERDAM E: info@merceramsterdam.com; MOLLY JO Tel: 0207 636 3063 godske.com; RADISH E: lisa@thisisradish.com; ROBELL Tel: 0207 636 3063 godske.com; SCREAM PRETTY tradescreampretty.com; SECRET WEAPONS Tel: 01423 885 374 patricia-eve.co.uk; THOM LAURENCE thomlaurence.com; TIA Tel: 0207 636 3063 godske.com; GOMAYA Tel: 0207 636 3063 godske.com;

26 | boutique. | OCTOBER 2021

PROMOTION

Night fever

WHETHER YOU’RE LOOKING FOR SPARKLY GOWNS OR LBDS, OUR LINE-UP OF SHORT ORDER PARTYWEAR SUPPLIERS HAVE IT COVERED

ANGELIKA JÓZEFCZYK

Created by fashion designer Angelika Józefczyk, her eponymous womenswear brand combines timeless cuts with interesting colourways – creating a unique look for strong feminine women. This festive season the brand has created a range of sequined pieces that enhance the wearer’s figure with beautiful textured fabrics and asymmetric silhouettes. Influenced by icons of pop culture and New York City, buyers can expect to find sparkling head-turning frocks reminiscent of a young Debbie Harry at Studio 54. Standout styles include its Maxi Lilla Sequin Dress, a black asymmetric sequined suit and a cut-out black dress with flattering draping. Minimum order 5 pieces per style. CONTACT: Tel: 0048 512 390 735 retaissance.com/buyers

GODDIVA

Stunning party dresses are Goddiva’s trademark - and this season the label doesn’t disappoint. Expect sequin gowns, sexy body-cons and sassy separates offered in a range of colours and sizes. Whether showered in sequins or crafted in ultra-flatting scuba crepe, its pieces are perfect for the party season. Sheer fabrics and sequins feature heavily, while trending seasonal colours include emerald green, deep wine red, sparkling champagne and timeless navy. Standouts for 2021 include a thigh-split embroidered sequin maxi dress with keyhole feature, a Bardot-style dress in red scuba crepe (pictured) and a short Christmas daytime dress in a winter floral print. Available on short order from TradeGala; wholesale prices start from £15 per piece while the minimum order requirement is £150. CONTACT: tradegala.com

A LINE

Portuguese womenswear label A Line creates timeless collections with strong attention to detail. Each garment is made to transcend trends, encouraging shoppers to buy less but better. For AW21, the brand is offering a short order capsule collection that strikes a balance between daytime polish and off-duty elegance. The Day-to-Night Set encompasses a range of must-have pieces for the party season - from satin shirts and tops to a satin slip dress and shirt dress. Key pieces include a satin long-sleeved open detail shirt dress with a straight pointed collar and flattering bia-cut, a pyjama style straight fit shirt with back yoke and contrast piping, and a draped tie-detail high neck shirt. The brand’s range also includes key investment pieces such as trench coats, cotton shirts and wool suits. Wholesale prices for the capsule collection are around €76 per piece while the minimum order requirement is €400. CONTACT: Tel: 0035 191 2288 577 retaissance.com/buyers 28 | boutique. | OCTOBER 2021

CHRISTMAS GIFTING

All I want for Christmas UNIQUE GIFT IDEAS FOR ALL AGES, TASTES AND BUDGETS

Wrap up in Cotswold Knit’s boucle and merino wool

Because gold coins are The Silver Sprite’s Prism

always Christmassy in our

Rousham Mini Blanket.

Necklace is a gift of hope,

book; ChloeBo Couture,

£48

£POA

Leave the rosy cheeks Celebrate the season with

Burlington’s Kiss Me mistletoe

to Santa with Ascend’s

Pura Prosecco Bubbles Lip

socks are a Christmas

CBD-based skincare,

Scrub, £3.24

winner, £POA

from £20

Who wouldn’t want to unwrap some Karl Lagerfeld

Add a pop of colour with

Get a peaceful night’s sleep in

x Aubade lingerie?

Helen Moore’s Petite Loop

Lexi and Teal’s silk eye

£POA

Scarf, £POA

mask, £POA

ASCEND E: contact@ascendskincare.co.uk; AUBADE E: cjohnson@aubadepro.com; BURLINGTON SOCKS E: online@burlington.de; CHLOBO COUTURE E: andi@chlobo.co.uk; COTSWOLD KNIT E: anna@annawheeler.me; HELEN MOORE Tel: 01884 860 900 E: sales@helenmoore.com; LEXI AND TEAL E: studio@lexiandteal; PURA COSMETICS E: rose@puracosmetics.co.uk; THE SILVER SPRITE E: mary@aquaretail.co.uk

30 | boutique. | OCTOBER 2021

tempestdesigns.co.uk andsoboutique.co.uk

High High quality qualityfashion, fashion, designed in the UK. designed in the UK.

CHRISTMAS GIFTING

Help those experiencing Shine like a star in

Brighten up dreary days with

homelessness with Tot’s

Chalk’s elbow-patch Hazel

Mara Girone’s silk embroidered

Compass Necklace by Pivot,

jumper, £POA

scarves, from £50

£POA

Sparkle this Christmas

Have a cosy night in

Go wild on games night

in Scream Pretty’s gold

with Andrew Martin’s velvet

with Piece and Quiet’s Big

Starburst Bracelet,

Pelham cushion,

Energy Cat Puzzle,

£9.95

£POA

Dr Paw Paw’s Hand Cream

Because it just wouldn’t

Stay warm and stylish

Trio is the perfect saviour

be Christmas without

in Bedroom Athletics’

for weather-worn skin,

chocolate; Hotel Chocolat,

Carmen sheepskin short

£11.99

£POA

boots, £24.60

Talis’ 18ct gold plated Airpod

Isla Day’s sustainable luxe

Stocking fillers don’t get much

Chains turn tech into a style

PJs are the perfect Christmas

better than the Kind Bag’s eco-

statement, £17

gift, £POA

shopper, £POA

ANDREW MARTIN andrewmartin.co.uk/trade; BEDROOM ATHLETICS E: info@bedroomathletics.co.uk; CHALK chalkuk.com/wholesale; DR PAW PAW drpawpaw.faire.com; HOTEL CHOCOLAT E: wholesale@hotelchocolat.com; ISLA DAY E: sofia@blackpr.co.uk; KIND BAG E: hello@kindbag.co; MARA GIRONE E: hello@maragirone.com; PIECE AND QUIET E: hello@pieceandquietpuzzles.co.uk; PIVOT E: hello@makepivot.org; SCREAM PRETTY tradescreampretty.com; TALIS E: info@talischains.co.uk talischains.co.uk;

32 | boutique. | OCTOBER 2021

Be seen Be heard

emerging brand emerging brand

screampretty.com • tradescreampretty.com 01753 424160 sales@screampretty.com screampretty.com • tradescreampretty.com 01753 424160 sales@screampretty.com

CHRISTMAS GIFTING

The art of giving IN-SEASON GIFTING SUPPLIERS TO BOOKMARK THIS CHRISTMAS

HELEN MOORE

GRUMS

Sustainable skincare brand Grums creates high quality face and body products using bamboo and upcycled coffee grounds. From its natural ingredients to its eco-friendly packaging, the Danish brand is a great option for boutiques looking to introduce a green beauty range. Giftworthy products ideal for Christmas include its Raw Coffee Body Scrub, Raw Espresso Face Scrub and Mask as well as its Hydra Calm Face Serum and Face Cream. The brand has also created a range of gift boxes for the festive season, containing different bundles of its best skincare products. Each comes in its own eco-friendly presentation box and makes a unique gift for both men and women. CONTACT: Tel: 07504 117954 E: info@jpf.london jpf.london 34 | boutique. | OCTOBER 2021

Devon-based family-run brand Helen Moore creates hand-finished accessories in beautiful fabrics. Its AW21 faux fur collection is designed for work and play, offering fun, elegant and cruelty-free pieces that make the perfect Christmas gifts. The label has been designing and producing UK-made products for over 30 years, making it the ideal choice for buyers looking for a high quality and established ethical brand. Its range encompasses a plethora of products to suit contemporary boutiques while its team works alongside buyers to help them curate the perfect edit for individual stores. Key pieces for Christmas gifting include its made-in-England hot water bottle, cosy Petite Loop Scarf in a range of pretty colourways as well as its stretch-gathered Ruffle Scarf. Wholesale prices start from £14 while the minimum requirement for new season orders is £300 (carriage paid over £500); pay online when ordering for a 5 per cent discount. CONTACT: Tel: 01884 860 900 trade.helenmoore.com

DANTE

Established for over 30 years, Dante supplies quality jewellery in a wide range of designs and colourways. Sold in-season, its pieces include statement necklaces, vibrant pendants and coloured pearls that make the ideal Christmas gifts. Each piece costing over £6 is supplied in a complimentary pouch made from a fabric dyed and woven in India. Meanwhile, for Christmas 2021, it is also offering a new pillow pouch to enhance boutique displays. Key designs for this season include a new barrel-shaped gunmetal crystal long pendant as well as a matt gold and paua shell necklace with matching earrings. Wholesale prices are around £11 for necklaces on average while there is no minimum requirement for online orders. Visit the brand’s website to view its full digital catalogue. CONTACT: Tel: 01260 226 588 dantejewellery.co.uk

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CHRISTMAS GIFTING

SCREAM PRETTY

British brand Scream Pretty specialises in on-trend and affordable fashion jewellery designed in the UK. Its range is packed with stylish, high quality jewellery from wear-all-day huggie hoops to stunning pendants, layering chains and bold stacking rings. The brand has launched a line-up of sparkling pieces for Christmas 2021 that will land in stores this October. Key ranges ideal for boutique gift edits include its popular Starburst and Sparkle collections, which its team is always expanding due to demand. Standout designs include its clear-stoned Huggies, Sparkle Chandelier Stud Single Earrings and Celestial Dome Ring (pictured). Each piece is available in sterling silver or gold plated sterling silver. Wholesale prices are around £10 - £30 per piece on average while the minimum order requirement is £200. CONTACT: Tel: 01753 424 160 E: sales@screampretty.com tradescreampretty.com 36 | boutique. | OCTOBER 2021

PROPRESS FROM MY MOTHER’S GARDEN

Independent British brand From My Mother’s Garden produces luxurious kimonos, robes and accessories in stunning botanical prints. The collection is the brainchild of boutique owner Penny Callaghan, who bases her designs on photographs taken in her mother’s garden. For Christmas 2021, its short order range includes unique reversible kimonos in its signature prints, long and short robes in sustainable viscose, scarves made from luxurious velvet and bamboo as well as Fairtrade pyjama sets in three prints. New products include individually-boxed printed mesh cuffs and matching collars, a range of velvet make-up bags, fans in matching pouches and a capsule collection of raincoats. Wholesale prices range from £8 to £50 while the minimum order requirement is £300. CONTACT: Tel: 07825 148 040 frommymothersgarden.co.uk

Creating fabric steamers for over 40 years, Propress has a reputation for high quality, long-life and exceptional performance. Now the brand has introduced Propress MINI - a handheld version of its professional streamers, designed for home use. With all the punch of its PRO models packed into a lightweight portable steamer, the MINI’s heated iron plate not only directs and disperses the steam for vertical use but can also be used horizontally like an iron. And it’s not just for clothing: Propress MINI can transform curtains, bedding and other home furnishings, too. Meanwhile, its unique optional Big Belly large capacity tank increases steaming time for the more demanding jobs, offering even more versatility. What better accessory to offer fashion fans this Christmas? Available in Arctic Grey, Vintage Pink and Idol Blue with pressing mitt and travel bag. CONTACT: Tel: 0208 417 0660 propress.co.uk

CHRISTMAS GIFTING

KUSAN ACCESSORIES ANNELE

Inspired by flowers and nature, independent Finnish brand Annele specialises in unique handmade pieces of jewellery that evoke joy. The label was born in London in summer 2020 and is inspired by designer Iina Annele’s homeland of Finland, where she creates all of its pieces by hand. Expect to see Finnish landscapes referenced throughout the collection alongside fruit and natural motifs. Its best-selling raspberry-shaped Jelly earrings have been reworked for Christmas 2021 in a range of new colourways including gold lustred champagne, pink, blue, yellow topaz, dark green, orange opal and a mix of ruby and garnet. Order now for delivery in two weeks; wholesale prices are around £56 per piece on average while the minimum order requirement is £600. CONTACT: Tel: 0207 985 0007 annele.world retaissance.com/buyers

Specialising in colourful hats and accessories, KuSan has been creating ethical products since launching 21 years ago. Its production lifecycle is underpinned by responsible raw material sourcing, a low carbon footprint and sustainable manufacturing processes. Meanwhile, it also focuses on the welfare of its factory’s hand knitters, offering a safe and supportive working environment. With over 300 bobble hat designs to choose from, its range also includes hand-warmers, mittens, gloves, handbags and headbands. All of its products are handmade using 100 per cent pure wool and then lined with fleece made from recycled plastic bottles. Hero pieces include its thick knit bobble hats, New Zealand wool turn-up bobble hats and its classic beanies. Wholesale prices start from £7 for headbands while the minimum order requirement is £300. CONTACT: Tel: 0208 211 9960 kusan.co.uk

BRIT-STITCH

Update your party season stock with Brit-Stitch’s stunning leather accessories. With short lead times and no minimum order requirement, its accessories are perfect for the run-up to Christmas. Choose from timeless designs such as its Micro Mini Cross Body Bag featuring a sleek curved shape and signature buckle detail or its satchel-style Shoulder Bag. British brand BritStitch produces beautiful rainbowcoloured leather accessories at its own factory in South Wales. The label started in 1967 when master craftsman Peter Jones was asked to make a leather cash bag for the local milkman’s round. Today the brand is run by Jones’s children and its bags come in Pint and Half Pint sizes in homage to their father’s legacy. Wholesale prices range from £7 to £50 while there is no minimum order requirement. CONTACT: Tel: 01873 852 742 E: info@brit-stitch.com OCTOBER 2021 | boutique. | 37

STOCK UP

TIPPET SCARF

RUFFLE SCARF

PATCH SCARF

HOT WATER BOTTLE

SLIPPER BOOTS

Cosy Christmas

HELEN MOORE’S FUN AND ELEGANT ACCESSORIES ARE THE ULTIMATE CHOICE FOR BOUTIQUES THIS FESTIVE SEASON

hether wrapped around the body or under a Christmas tree, Helen Moore’s timeless accessories are the perfect choice for stylish shoppers this AW21. The family-run business has been crafting beautiful, fun and elegant products at its own Devon-based factory for over 30 years. And its chic pieces are ideal for high-end boutiques - offering quality fabrics and craftsmanship alongside covetable designs. Plus, with a focus on sustainability, it only makes its products to order to minimise over production and waste. So, whether your customers want to get dressed up this festive season or simply stay warm, its sumptuous faux fur designs will provide the ultimate finishing touch. Wholesale prices start from £14 while the minimum requirement for new season orders is £300 (carriage paid over £500); pay online when ordering for a 5 per cent discount. CONTACT: Tel: 01884 860 900 trade.helenmoore.com

38 | boutique. | OCTOBER 2021

020 8211 9960

kusan.co.uk

KuSan Advert 175x127mm.indd 2

04/10/2021 18:01

SIMPLY GORGEOUS JEWELLERY AND ACCESSORIES X

BUY ONLINE www.missmilly.co.uk or tel: 01905 622 509

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OCTOBER 2021 | boutique. | 39

ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST ACCESSORIES AND CHRISTMAS GIFTS

Easy chic

Created by Central St Martins alumni Estelle Hanet, Enamoure’s SS22 collection features luxurious handbags that can be worn effortlessly from the office to a night out on the town. £110; E: sofia@blackpr.co.uk enamoure.shop

Winter warmer

Created by former Missoni designer Anna Wheeler, Cotswold Knit offers high-end knitwear – from scarves and snoods to wool blankets and cardigans. Burford Cardigan £60; E: anna@annawheeler.me 40 | boutique. | OCTOBER 2021

On the case

Handmade in Scotland, The Bulloch Collection’s Sleeping Warrior pencil case is crafted using off-cuts from the brand’s homeware collection – making it a sustainable gifting choice. £12; Tel: 07876 528 213 sjhupholstery.com

Finishing touch

Help shoppers prepare for the festive season with Missoni Home’s luxurious abstract cushion, which will instantly update beds and sofas. £POA; E: sales@ missonihome.it

Stocking filler

Created by British sock brand Pantherella, the Tabitha socks are crafted in the finest cashmere and hand finished to the highest quality, creating the ultimate stocking filler. From £12.45; E: info@pantheralla.com

Bucket list

Handmade in Italy, Luxtra’s Daphne Bucket Bag is crafted in AppleSkin – a robust and waterproof vegan alternative to animal leather. Available in three colourways: Forest Green, Black and Toffee; E: ailing@luxtralondon.com

Super food

Perfect for foodies, Sass and Belle’s set of three Avocado Mini Baubles will bring a whimsical feel to boutique festive decorations and gifting edits this Christmas. £POA; sassandbelletrade.co.uk

Anchors away

Handcrafted in the UK, Anchor and Crew’s Indigo Blue Jura Silver Braided Leather Bracelet with 925 silver combines British craftsmanship with modern minimalist style. £50; Tel: 01332 986 060

ACCESSSORIES

Fashion fringe

Made from the softest nappa leather, ATP Atelier’s Marmi Fringe Bag is the ultimate accessory for teaming with chic LBDs this party season. £POA; E: sales@atpatelier.com

In miniature

Made with the same precision as its standard sized version, the Cambridge Satchel Company’s Mini bag features a handy top handle and adjustable shoulder strap. £POA; E: wholesale@cambridgesatchel.com

Workout wonder

Secret Weapon’s Sports Bra Inserts create shape and aid support – offering breathable comfort in the most extreme conditions. £3; Tel: 01423 885 374 patricia-eve.co.uk

Winter walk

Waterproof, comfortable and available in a range of colourways, Tank Steiger’s Lug Sole Boots are the perfect choice for braving winter weather conditions in style. £POA; E: wholesale@tanksteiger.com

Santa’s sack

A great eco-friendly alternative to a Christmas stocking, Chalk’s festive potato sacks are designed, made and printed in the UK using biodegradable natural kraft paper. £6; chalkuk.com/wholesale

Cosy club

Independent knitwear brand Valentina Karellas produces handmade and sustainable zero waste accessories in London including mittens, beanies and scarves. Mittens £20; E: info@valentinakarellas.com

Stars in their eyes

Featuring super smooth suede and a cosy sheepskin lining, Just Sheepskin’s backless Duchess Star Print Mule Slippers will keep feet warm when the colder weather bites. £POA; Tel: 01277 630 277

Head-turner

Featuring a large resin pendant and sleek silver details, Miss Milly’s Dark Red and Silver Statement necklace is sure to turn heads in stores this AW21 and beyond. £8.75; Tel: 01905 622 509

Planet kind

Made from 53 recycled plastic bottles, Kind Bag’s Hackney backpack features a streamlined shape and hidden magnets inside its top opening and grab handles. £POA; E: hello@kindbag.co OCTOBER 2021 | boutique. | 41

Autumn collection and digital catalogue is available on our website

Spring collection www.dantejewellery.co.uk and digital catalogue are available on our website www.dantejewellery.co.uk T: 01260 226 588 Email: info@dantejewellery.co.uk Telephone 01260 588 Email : Info@dantejewellery.co.uk No minimum for online226 orders and no-quibble returns policy if an item is not what you via our Freepost address No minimum for onlineexpected orders and no-quibble returns policy if an item is not what you expected via our Freepost address

DOWN TO BUSINESS

Down to Business INSIGHT FOR FASHION INDIES

Party season planning

rom hybrid shopping to festive promotions, we reveal how to create a winning retail strategy this Christmas…

DANNY LINES ON UNSPLASH OCTOBER 2021 | boutique. | 43

DOWN TO BUSINESS

12 ways of Christmas

HEIDI FIN ON UNSPLASH

SUPPLY CHAIN ISSUES, BREXIT AND THE PANDEMIC ARE SET TO CREATE A CHRISTMAS PERIOD LIKE NO OTHER. HERE’S HOW RETAILERS CAN MAXIMISE PROFITS AND SALES

1. Buy early, sell early

Traditionally, retailers have avoided unveiling their Christmas products too early. But it’s 2021, we’re still in a pandemic, and tradition has gone out of the window. According to research, Brits have been preparing for Christmas unseasonably early as they look forward to making this year extra special. Bira has been urging buyers to finalise their festive stock plans since August and is advising indies to begin their marketing now: “Given the problems faced by non-essential retailers in the past 18 months (and let’s not forget they were closed all of November last year), this is the 44 | boutique. | OCTOBER 2021

most important festive period ever,” says CEO Andrew Goodacre. “It would be a tragedy if supply problems undermined the independent retailers at the busiest time of the year. So, look to buy stock now and start the marketing for the festive period now.”

2. Unify online with offline

To be able to compete this year, retailers must strike a balance between the online and offline worlds. The pandemic has helped consumers of all ages get on board with new technology. So now retailers need to make sure they deliver what they want, when they want it: “While some

shoppers will be demanding a fast one-click purchase online, there will also be those wanting to view, try on and test products before they purchase in real life,” says Pecoraro. “To bridge the gap, an omni-channel approach based on experimentalism is needed, with offerings such as buy online pick-up-in-store models (BOPIS) or buy online, ship-from-store acting as a key differentiator. Taking learnings from last year, retailers that pre-emptively invested in omni-channel capabilities fared much better during peak season 2020. In fact, two-thirds of retailers (67 per cent) who invested in BOPIS initiatives reported an increased sales volume.”

DOWN TO BUSINESS services than non-luxury buyers,” it says. “To prepare for this, non-essential and luxury retailers will need to consider how they can emulate some of the conveniences offered in sectors such as grocery in their own customer experience.” Ideas for fashion stores include taking payments on the shop floor and offering road-side pick-ups for online orders. In short, it’s about making your transactions as easy as possible for those customers who are looking for speed.

7. Join a ‘shop local’ campaign

DANNY LINES ON UNSPLASH

4. Sell on social media

More shoppers are turning to social media to buy products than ever before, with Grand View Research estimating it represented 11 per cent of all global e-commerce last year. What’s more, two-thirds of global shoppers say their mobile phone has become their most important shopping tool. According to a recent report published by Facebook, social media is now becoming the new flagship store, serving as the main source for product and brand discovery. Globally, 63 per cent of fashion shoppers say they discover new clothing brands or items on social media. Then there’s the rise of live commerce, a growing trend that showcases immersive product demonstrations via live streams. But don’t discount the power of humble direct messages: 59 per cent of global shoppers say they want to connect directly with brands to place orders via their DMs.

5. Create the in-store experience at home

Online shopping has become more immersive since the beginning of the pandemic, with people wanting to mimic some of the in-store experience at home. Many independent retailers

are already achieving this with styling and how-to videos, live fashion shows, styling advice via direct messages and personalised product recommendations. For Christmas, the most successful retailers will be tapping into this consumer demand to offer gift and partywear ideas. Going one step further, virtual try-on tools are becoming more popular and could be a reality for fashion retailers sooner than we think. Facebook’s research reveals that shoppers are ready for it, with 61 per cent of online customers saying they want to virtually try on products from the comfort of their homes.

6. Offer convenience for time-poor shoppers

While e-commerce has undoubtedly grown in popularity since the onset of the pandemic, research firm e-Marketer predicts that 81 per cent of total retail sales worldwide will still take place in physical stores. However, customers’ needs and expectations are shifting, with many planning and researching their trip online before hitting the shops. Facebook’s Reimagining Retail Report highlights a growing need for convenience when shopping in-store: “Luxury shoppers are now 2.5 times more likely to use click-and-collect

Some towns and city centres are capitalising on the demand for supporting local businesses with great results. Tavistock in Devon launched a gift card scheme last Christmas that can be redeemed with over 50 businesses in its town centre. Shoppers buy the card online, which is preloaded with a value of their choice, to be spent on anything locally from fashion to food. The initiative was led by the Tavistock Business Improvement District and supported by West Devon Borough Council as part of its Town Recovery Fund. Bury St Edmunds has also launched its own successful gift card initiative, raising £33,000 for local businesses in 2020. “A Town and City Gift Card is a piece of potential,” says Mark Cordell, MD at Miconex, the company behind the card. “The potential to support a small, independent business who has struggled through the last year. The potential to keep money locked into where you live and the potential to safeguard jobs, livelihoods and the vibrancy of where you live.”

8. Reconsider Black Friday

Black Friday is an event that many independent fashion retailers avoid. However, with research from Future Plc suggesting that 82 per cent of shoppers are going to actively engage in it this year, can you really afford to shun it altogether? Indies clearly can’t compete with the likes of Amazon in their gargantuan deals. However, thinking outside of the box with promotions could help encourage extra sales while the world’s spending their OCTOBER 2021 | boutique. | 45

DOWN TO BUSINESS customers are usually happy to pay extra for the convenience of next day delivery if they need something urgently, or they will visit the high street to collect it in person.

11. Create a destination

KEVIN DOWLING ON UNSPLASH

lockdown savings. If you don’t want to offer a straight-forward blanket discount, experts recommend going down the ‘added value’ route with a complimentary gift when customers spend over a certain threshold or free next day delivery. Start dropping hints on your socials in the run up to Black Friday and don’t forget to add a banner on your site’s homepage to ensure maximum visibility.

9. Take advantage of Small Business Saturday

If you’ve never taken part in Small Business Saturday, this is the year to start. The popularity of shopping locally snowballed in 2020 – and 15.4 million people supported the campaign and spent a record £1.1 billion. So, with the press almost guaranteed to run away with stories on this year’s event (Saturday 4 December), now’s the time to get prepared. There are hundreds of ideas available online as well as free resources, courtesy of organiser American Express, via smallbusinesssaturdayuk.com. Get in touch with your local BID to find out if there’s anything planned in your area for the day. Experts advise steering clear of Black Friday-style deep discounts, 46 | boutique. | OCTOBER 2021

opting for in-store incentives such as raffles and freebies instead. Some retailers have also seen great success by donating a portion of sales to charity. Lastly, shopping local is all about community. So, use the day as an opportunity to join forces with other indies with cross promotions.

10. Revise your delivery strategy

The last 18 months have been a roller coaster for fashion indies needing to get to grips with e-commerce. Martin Bysh, CEO of fulfilment specialist Huboo, says the situation has been made even more difficult because of the ‘Amazon effect.’ “There’s now this notion that all e-commerce must meet the dizzying standards of fulfilment convenience enabled by this retail behemoth,” he says. “But while there’s plenty of evidence to suggest that free delivery matters, there’s comparatively little to support claims that rapid delivery is now a pre-requisite of success.” The expert says that free delivery removes the element of surprise at the checkout. Also, that offering it has an algorithmic impact, making your products more visible in marketplace searches. However,

With major brands such as Debenhams disappearing from our high streets, some town centres are struggling to pull in footfall. It’s hoped that the Christmas period will draw crowds into physical shops, but with the rise in e-commerce, retailers will need to ensure their customer service is top notch: “The challenge now is in creating a reason to visit town centres and it is important for retailers to work closely with town councils and landlords to make our town centres and high streets a destination once more,” explains Laura Morroll, senior manager at BearingPoint. “We’ll see more examples of former city centre retail locations becoming mixeduse entertainment locations, with popular brands offering alternatives to traditional shopping. Indies will benefit from this rejuvenation of the high street and should ensure that they’re ready with a personalised service and compelling product offer - providing the real-world shopping experiences that we have been craving.”

12. A customer isn’t just for Christmas

Lastly, focusing on loyalty means you’ll reaps the rewards of your festive marketing efforts long after shoppers have polished off the last of their Christmas chocolates. Pointsbased customer loyalty schemes are a tried and tested method to keep shoppers returning. Digital retail solution provider Citrus-Lime offers an integrated Customer Rewards programme for its users, which makes it easy for retailers to implement their own loyalty programme (citruslime. com). Alternatively, going the extra mile for every customer is almost guaranteed to maximise repeat purchases. And there’s no one on the high street that does customer service better than independents.

Customer loyalty

PROMOTION

KEEP CUSTOMERS RETURNING WITH CITRUSLIME’S END-TO-END CLOUD RETAIL SOLUTION

onstantly trying to attract new customers can be demanding. Unless you’re comfortable with spending money on promotional campaigns, it can be expensive and time consuming to continually market to customers who may only buy from you once. Retaining existing customers, on the other hand, is an effective and less costly method of generating sales. Giving customers an incentive to shop with you again is the key to encouraging repeat purchases. Customer Rewards, part of Cloud POS, Citrus-Lime’s End-to-End

Retail Solution, is a loyalty scheme that offers benefits to customers in the form of money off their next purchase. By giving them something of value, customers have a reason to be loyal. It’s simple to implement, cost effective and helps you develop a relationship with your customers. Once they’ve signed up with Customer Rewards, you can keep in touch through monthly emails that advise them of their points balance. You can also stay in control by setting the rate at which points can be earned and how long they remain valid for.

The motivation of customers to repeat purchase is demonstrated in Citrus-Lime’s data, which shows that retailers using Customer Rewards typically experience a 20 per cent redemption rate. In essence, Cloud POS Customer Rewards motivates customers to stay loyal to you, build a relationship with you and keep buying from you.

CONTACT: citruslime.com

New from Boutique Boutique Social Media Masterplan and guide Created xclusively or ndependent etailers… If you would like more information please email julie@bpmedialtd.co.uk OCTOBER 2021 | boutique. | 47

The Complete End-to-End Retail Solution Simple. Powerful. Affordable.

Cloud POS, Ecommerce and Intelligent, Seasonal Reporting

“We looked ... there isn’t another retail system out there that costeffectively delivers the End-to-End solution like that of Citrus-Lime Cloud POS. It doesn’t seem to exist.” Paul Trepte Trekitt Managing Director

www.citruslime.com

SHOP TALK

Shop Talk

INDUSTRY OPINION

Festive planning

VICTORIA REX-LEES, THE WOMEN’S SOCIETY BOUTIQUE

s retailers prepare for this year’s Christmas trading period, we speak to three leading boutique owners to find out how they plan to make the most of the festive season… OCTOBER 2021 | boutique. | 49

SHOP TALK

Creating magic this Christmas THE OWNERS OF THREE LEADING UK INDIES REVEAL THEIR FESTIVE STRATEGIES FOR 2021

“We feel like people will want to make up for a missed Christmas last year” Penny Rawson, The Edit, Cheshire

“W

e’re feeling very optimistic about this year’s Christmas trading period. We feel like this may be a bumper year and people will make up for a missed Christmas last year. For this reason, we’re going to bulk up on jewellery, perfume and accessories. “We’re going to let our product be the hero! We work really hard on buying special pieces that our customers get excited about. We always focus on first price, right price - so we will steer away from discounting. We also offer gift cards and will promote these in-store and on social media. 50 | boutique. | OCTOBER 2021

“We’re working on increasing the personal feel of our social media. We know that other companies are doing really well with lives and reels, and that this is something we need to do. We will plan our social media and email marketing to drive sales throughout the festive period. “Obviously, we’re really hoping that there are no further lockdowns. But if the worst does come to the worst, we will continue to trade on our website and offer click and collect. Mostly, we are really looking forward to getting back to normal this Christmas. To see all of our customers shopping in-store will be such a welcome relief !”

HAROLD WIJNHOLDS ON UNSPLASH

SHOP TALK

“Christmas really is the best time of the year in retail” Donna Nichol, Chloe James Boutique, St Albans

“W

e want to put last Christmas behind us and push the boat out this year. As a lifestyle store, we stock gifts all year round - but we always bring more in for the festive season and I’m excited to introduce lots of new brands. “We have always been very active on social media and will continue to try to both help and entertain our followers with fun videos and useful posts about gift ideas and what to wear. “I really do not want to think about the possibility of another lockdown - especially over the festive period. However, if it happens, we are ready!

We’ve got a fully up-to-date website with both delivery and click and collect options. We’ve also got a gift-wrapping service in place and are ready to switch back to how we traded last year at a moment’s notice. “We are really looking forward to being rushed off our feet. We want the shop to be buzzing with happy shoppers and we can’t wait to be styling people for parties and helping others choose gifts. Christmas really is the best time of the year in retail. And then we are all looking forward to having a ‘proper Christmas’ with family and friends, being with our loved ones and putting our feet up!”

“There’s going to be an uplift in people buying gifts and shopping local” Victoria Rex-Lees, The Women’s Society Boutique, Hertford

“I

feel there’s going to be an uplift in people buying gifts and shopping local this Christmas. I have bought stock in earlier for that and will be introducing our festive collections early this year. We already have gifts in-store such as hats, scarves and gloves and they are selling well. We will also buy in-season and play things by ear. “I’ve invested in partywear more this year than usual. I think people will be having a lot of family gettogethers and they won’t have any sparkle in their wardrobes from last year. We’ll probably introduce our

festive merchandising in the last week of November and bring out our special Christmas gifts then. “We won’t be taking part in this year’s Black Friday. We have done in the past, but I think it’s highly damaging to the brand. Discounting so heavily is not right for our industry. It also means the sales begin a lot sooner, as retailers will often go into sale right after. “We usually run a shopping event on the same weekend as Small Business Saturday and link it in, so we will probably do that again this year. I think we will also run another event the weekend before, so we have two hits.

“We are being affected by stock shortages and Brexit currently, so that will determine what we can do in-store this Christmas. I’m optimistic that there won’t be another lockdown, but if there is then we have everything in place to continue trading online.” OCTOBER 2021 | boutique. | 51

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2. Lease the whole system Like business finance, leasing a system over three to five years means you have time to pay and can even get to own it in some cases. However, you pay interest and are tied in for the period of the lease.

3. Software as a Service (SaaS)

You can also rent software for a monthly fee and this usually encompasses support, data hosting and updates. However, you may pay more this way overall and some companies raise their prices in the second year. Meanwhile, hardware might be low spec or they may not be on-site support.

4. Solution as a Service (confusingly also called SaaS)

In this scenario you get the whole

solution for one simply monthly fee: hardware, software, software support with updates and on-site hardware support. This could be a great solution for everyone, but you may pay more in the long run.

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Some integrated card processing solutions are charging 3 per cent plus. EPoS should be free or at least heavily subsidised, so paying these prices will probably be costing you a lot more than opting for a SaaS, which Three Software offers for £99 a month.

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SHOP TALK

“As we head into the Christmas months, retailers should plan for two extremes in consumer behaviour” HARI KRISHNADASAN, MD AT CAPRI CLOTHING, ON PREPARING FOR 2021’S GOLDEN QUARTER

“W

ith pent up demand, unspent lockdown savings for those in employment and (hopefully) widespread positivity, this Christmas has the potential to be the UK’s second consecutive unprecedented peak trading period. “Last Christmas, much of the country was in lockdown. People were prevented from seeing loved ones and the closure of ‘non-essential’ retail meant it was a festive period like no other before. Assuming the UK’s vaccine-powered recovery is a success and there is no need for further lockdowns, Christmas 2021 – and the golden quarter of shopping that builds up to it - should map out very differently. “Now is the perfect time to assess consumer sentiment and forecast how Christmas sales will play out throughout the final quarter. Data from Retail Economics clearly shows consumer confidence is on the rise at this point in the pandemic, with encouraging signs in terms of consumers’ willingness to spend. Analysts forecast the UK will not have any further lockdowns and that the successful rollout of the vaccine will continue. Coupled with the easing of other pandemic restrictions, there is much to be positive about. “Retail watchers are also confident that shopping centres will experience an upturn in traffic this golden 54 | boutique. | OCTOBER 2021

KATIE LEAMON

quarter because of the mix of leisure and retail they provide. Shopping centres will come into their own because they weren’t open last year and are going to go big on celebrations. It’s hoped that this will pull people in during the festive season because consumers have been starved of this sensory experience. “Clothing and footwear sales are also expected to rise by a significant 10.7 per cent on 2020’s golden quarter. Last year’s cancelled holidays, restrictions around socialising and the explosion in WFH decimated demand for new clothes. As quoted by PWC’s director of retail strategy, ‘hospitality and

holidays are good for fashion’. And as households and businesses approach the Christmas season, there will be significantly more social interactions in the shape of festive parties and celebrations that will boost demand for new outfits. “As we head into the Christmas months, retailers should plan for two extremes in consumer behaviour: there will be the party-goers desperate for social interaction this festive season, but there will also be a cautious proportion of the population keen to avoid crowds. Successful retailers will be those who cater for both with their product ranges and consumer engagement.”

BUSINESS SENSE FOR FASHION RETAILERS

To receive your regular copy of Boutique magazine and have access to all the latest industry news please either scan the QR code or visit the link below Boutique-magazine.co.uk/ subscribe

HELEN MOORE

BUYER’S GUIDE Accessories Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, E: orders@brit-stitch.com W: www.brit-stitch.com Instagram: @britstitchuk

Capri Clothing +44 203 819 0819 sales@capriclothing.co.uk www.capriclothingonline.com

Celtic & Co. Inspired by nature, crafted for life Contact: Clare Whitworth T: 01637 852541 E: trade@celticandco.com

Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories. HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

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Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com

S’ip by S’well Brands: S’ip by S’well + S’nack by S’well Contact: Anna Green, T: 0203 540 7799 E: agreen@swellbottle.co.uk W: www.sipbyswell.com

Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk

Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com

Home and Gift Harrogate Convention Centre Organiser : Clarion Events W: homeandgift.co.uk

Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser :indx shows W: www.indxshows.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk

Top Drawer Olympia – London Organiser :Clarion Events W: topdrawer.co.uk

Footwear Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com

Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes

BUYER’S GUIDE Extravagance Brands: Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com

Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk

Lofina www.shoebox.dk Agent: Joanna Edwards Agency T: 07989014141/ 07512550346

Womenswear Apt Collections : Brands : Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact : Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk

Capri Clothing T: +44 203 819 0819 sales@capriclothing.co.uk capriclothingonline.com

City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk

Extravagance Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Leap N Link Ltd Brands: Meri Esca, Pause Café Olivier Philips, Blue’D’Azur, Fuego Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk

Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com

Partners In Fashion (2019) LTD Brands: Erfo, Just White, Lecomte, Rabe, Relaxed By Toni, Toni, Frank Walder – You by Just White – Maria Villalobos 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com

Sarah Tempest/ Tempest Designs Italian Clothing Supplier Contact: Sarah Tempest T; 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Tor Fashion Brands : Cream T: 07855 481651 E: info@torfashion.co.uk sales@torfashion.co.uk

Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

OCTOBER 2021 | boutique. | 57

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58 | boutique. | OCTOBER 2021

INTRODUCING PROPRESS MINI STEAM IF YOU WANT TO FASTER

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Boutique Magazine October 2021

Articles inside

PARTY PERFECTION Short order brands to update your rails this Christmas

A TIME FOR GIVING Covetable gifts for your customers’ wish lists