Boutique Magazine October 2022

EDITOR

Gemma Ward

gemma@bpmedialtd.co.uk

PRINT AND ONLINE SALES

Julie Neill – julie@bpmedialtd.co.uk

Tel 01795 515288

Tel 07960797383

DESIGN AND PRODUCTION

Jack Witcomb – jack@bpmedialtd.co.uk

CREDIT CONTROL

Jilly Barker - Jilly@bpmedialtd.co.uk

PUBLISHERS

Julie Neill, Beccy Wells

MANAGING DIRECTOR Julie Neill

© 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of City Goddess;

Tel: 0208 597 2744 E: customer.support@ citygoddess.co.uk citygoddess.co.uk

EDITOR’S LETTER

Time to shine

There’s so much negativity currently in the mainstream media that it can be difficult to remain positive. The death of Queen Elizabeth II really shook the nation last month then came Kwasi Kwateng’s mini budget, sending the pound into free fall.

It’s feared that shoppers will rein in their purchases even further until the long-term effects become clearer. When spending drops, the usual response from larger retailers is to go into discount mode. For indies, it’ll be a case of holding nerve. As Bira CEO Andrew Goodacre says in his column on page 48 : “Now is the time for independents to step up their consumer engagement campaigns, plan promotional offers and really shout about them. Indies have the skills and determination to succeed - even in these most challenging of times.”

With Christmas just around the corner, shoppers will inevitably start spending again. The big challenge, as ever, will be stocking the products they want to buy. For some, price will be a non-negotiable factor. But for others, experience will remain key.

If you’re looking for inspiration, we have some great ideas in this issue. Turn to pages 26-27 for some quirky gift ideas – many of which are from independent or sustainable brands. Christmas partywear is set to be popular this year too and we uncover some great short order options on pages 22-25.

If you’re looking to hone your marketing strategy, retail expert Wizz Selvey shares some sound advice on pages 36-37 Meanwhile, we meet Jai Parbat, owner of new boutique Cuckoo, who reveals how she’s successfully started a business despite all the recent challenges on pages 41-44..

Last but not least, we now only have a limited number of tickets left for the Boutique Star Awards 2022 winners’ party. Taking place on Tuesday 8 November at London’s May Fair Hotel, the evening includes a threecourse feast and awards ceremony hosted by television presenter Hayley Sparkes. Tickets cost £150 and can be bought directly from the Boutique magazine team (E: julie@bpmedialtd. co.uk for more details). We hope to see you there!

Fashion Fix

INDX promises “bigger and better” buying experience following revision of its fashion trade show line-up

INDX Womenswear and Footwear will now be known as INDX Woman, organiser Associated Independent Stores (AIS) has announced. T he popular Solihull-based trade show, curated especially for independent retailers, will also be amalgamated with INDX Accessories - providing a “bigger and better” experience for wholesale buyers.

Organisers say they have continued to remain realistic, agile and responsive following the pandemic and are listening to exhibitor and buyer feedback to redevelop the show’s offer.

As well as dedicated accessories and footwear areas, INDX Woman will also incorporate the recently introduced Retail Insights segment, which allows visitors to network and learn from retail trailblazers. This includes industry leaders as

well as lateral experts who promise to bring an outside perspective on what shoppers want.

Its new structure is based on popular sister show INDX Man, which is one of the UK’s most successful menswear shows.

With 2023 setting the scene for INDX’s 10-year anniversary, organisers at AIS say they will be revealing more new and improved features over the coming months as they look to make it their most successful year yet.

Fay Derricott, AIS buyer and selector for INDX Woman, says: “It’s inevitable that in a time of economic uncertainty, many retailers are being challenged to do more with less. The natural pace of change in our industry also means we have seen a shift in how our visitors want to buy, and when they want to buy. We’ve observed,

listened and regrouped to assess how best to deliver our shows so everyone gets maximum value.

“We want to assure our community that INDX Accessories is not going anywhere, it is simply evolving to be supported by its peers in womenswear and footwear. This bigger and better show means buyers will have access to a broader networking group and exhibitors will continue to get quality order books – two foundational elements of INDX that we know people come back for year after year.

“This decision has been based on our decade of expertise in delivering shows, our understanding of the needs of the independent retailer, and above all our desire to make the very best and profitable experience for everyone.”

The next edition of INDX Woman takes place on 1-2 February 2023; to register visit indxshows.co.uk

INDX WOMAN

Chancellor fails to address business rates in mini budget

Business rates were notably absent from the government’s “growth plan” say industry insiders, which could force squeezed retailers to raise prices next year.

Chancellor Kwasi Kwarteng outlined several key measures in his now-infamous mini budget last month, which included subsidised energy bills for businesses, a freeze on corporation tax and VAT-free shopping for overseas visitors.

While experts say some of the measures will help small business owners get through what will be a challenging winter ahead, the support doesn’t go far enough to prevent rising prices: “Retailers are facing immense cost pressures not just from energy bills, but also a weak pound, rising commodity prices, high transport costs, a tight labour market and the cumulative burden

of government-imposed costs,” says the British Retail Consortium’s Helen Dickinson OBE. “Business rates are set to jump by 10 per cent next April, inflicting another £800m in unaffordable tax rises on already squeezed retailers. It is inevitable that such additional taxes will ultimately be passed through to families in the form of higher prices.”

Bira CEO Andrew Goodacre says the industry is awaiting the chancellor’s earlier-thanexpected medium-term fiscal plan announcement on Monday 31 October, which will outline the government’s longer-term strategy:“Clearly, we have a government that wants to do things differently and I urge the chancellor to completely reform businesses rates and reduce the burden on independent retailers,” he says.

Hybrid shopping now crucial for consumers, reveals new research

Click-and-collect transactions will be worth 8.4 per cent of the UK’s total retail spend this year, reveals a new study by Barclays Corporate Banking. The estimated figure comes from its newly published ‘What’s in store for retail?’ report, which polled 2,000 shoppers and 600 retail managers on the rise of hybrid shopping.

Barclays’ data also demonstrates how online and physical retail sales channels are becoming more closely intertwined. Consumers now research new products online and instore in equal measure across various categories including homewares (34 per cent), fashion (33 per cent), accessories (31 per cent) and garden products (28 per cent).

Meanwhile, almost a quarter of shoppers (24 per cent) say they are hesitant when buying from onlineonly brands - a figure that drops to just over one in ten (13 per cent) when the retailer also operates a physical store. When it comes to the opinion of retailers, almost nine in ten (88 per cent) feel that operating a physical store is vital to their business’s success.

Amid these changes in shopper behaviour, the cost-of-living crisis is creating additional challenges for retailers. Barclays’ research shows that shoppers are aiming to reduce their spending by between 25 per cent and 30 per cent before the end of the year across a range of categories.

Last Night I Dreamt opens new flagship boutique

Nottinghamshire fashion jewellery indie Last Night I Dreamt has relocated to larger premises in the historical town of Southwell. Owner Rebecca Gibbions hosted an in-store opening party at the new shop last month offering shoppers goody bags, cupcakes and Prosecco.

The new space, located on Southwell’s King Street, is over double the size of the original store - and the renovation process has taken over six months to complete. Features include handpainted signage, a bespoke tiled entrance floor and antique Asprey cabinets originally from the Victoria and Albert Museum.

Shoppers can buy hand-selected pieces both in-store and online from brands including Anna Beck, Astley Clarke, Rachel Jackson, Mishky and Enamel Copenhagen.

Last Night I Dreamt first opened on Southwell’s Queen Street in 2015 offering design-led jewellery from leading brands. Its owner, a former television producer, wanted to create a welcoming space “full of treasures to captivate and pull at the heartstrings.” The boutique also operates a successful e-commerce business and was named by Grazia magazine as one of the best independents in the UK.

Last chance to buy tickets for Boutique Star Awards 2022 winners’ party

The last remaining tickets are now on sale for the Boutique Star Awards 2022 winners’ party, taking place on Tuesday 8 November at London’s iconic May Fair Hotel.

Guests will be treated to welcome drinks and canapés inside the luxury hotel’s vaulted Atrium before sitting down for dinner in its stunning Danziger suite. There will be a delicious three-course feast with wine before the awards begin followed by a DJ and dance party.

Retailer awards up for grabs include Social Media Strategy of the Year sponsored by ELISA and New

Independent of the Year sponsored by City Goddess while supplier categories include British Brand of the Year sponsored by JATC. Three nomination-only awards –including Newcomer sponsored by Naeco – will also be announced on the evening in recognition of this year’s most outstanding individuals. Indies and suppliers are invited to join the Boutique team to celebrate the industry’s achievements. Tickets cost £150 each and more information on purchasing can be found via boutique-magazine.co.uk/ buy-tickets.

Indies share views on mini-budget measures in new poll

Bira has released the results of a new poll that reveals how its members think the mini-budget measures may help small businesses this winter.

Chancellor Kwasi Kwarteng unveiled plans to subsidise energy bills last month to support struggling businesses. He said the government would also reduce the basic rate of income tax to 19 pence in the pound from April 2023 and reverse the National Insurance hike.

Among the independent shop owners questioned in Bira’s survey, over half (51 per cent) said the most valuable measure will be the reduction in energy bills, while no increase in corporation tax was also welcomed by 22.4 per cent of respondents.

Only 4 per cent said they were happy with the proposed reduction of income tax, and 12 per cent said the reversal of National Insurance would provide support.

Bira CEO Andrew Goodacre comments: “Some of the recent measures announced would help independents. However, there are now other factors in play with higher import prices (due to the declining value of the pound) resulting in higher prices.

“There is also the spectre of much higher interest rates dampening consumer expenditure. A budget deigned to initiate growth and restore consumer/ business confidence seems to have had the opposite effect. We do need consumers to continue spending

Boutique

money with independents, but with everyone’s budgets getting tighter by the week it remains to be seen what the future holds for the high street.”

AJUN MAYAN ON UNSPLASH

Get your coat

Parisian womenswear label Gaâla creates timeless garments using luxurious deadstock fabrics. Each design is produced in a smallscale workshop in very limited quantities – making its creations truly unique. £POA; E: wholesale@gaala.com

Drawing influence from the wildflower-laden fields of Scandinavia, Munthe’s SS23 collection features botanical prints, classic stripes and striking colourways such as emerald, cornflower, vibrant orange and caramel. £POA; E: hlm@munthe.com

Boutique loves…

Burning love

Inspired by the French Riviera and made in Hampshire, Louis and Co Maison is the brainchild of husband-and-wife duo Lea Salomone and George Gros. Its hand-poured candles are made from 100 per cent natural soy and feature bold fragrances designed to transform any room. £POA; Tel: 07816 641 264

Modern classics Wanderlust

Perfect for stacking or wearing alone, ChloBo’s Wandering Free Bracelet features an embellished compass charm and deep green malachite stones. £POA; E: andi@chlobo.co.uk

THIS MONTH’S MOST COVETABLE FASHION AND ACCESSORIES BUYS

Gone to the dogs

Ethical pet brand Skylos Collective offers leads, collars and poop bag holders made from sustainable Petacertified apple leather. Each product is expertly crafted by UK-based artisans while the brand also donates a portion of its profits to animal charities. Tel: 07587 855 714 E: ella@skyloscollective.co.uk

Finalist

#Grid goals

@ chloejameslifestyle

“Sunday Funday! How exciting is this? We are finalists in the Boutique Star Awards with @boutique.magazine and now we’ve seen it in print! It has made our weekend!”

@youngideasfashion

“We’re

@ djvipswich

“We’re so excited to share this wonderful news! @djvipswich are finalists in the @boutique.magazine star awards 2022 Womenswear Independent of the Year category.”

Social butterflies

@mooandboom

Founded in January 2021, Moo and Boom shares posts featuring its sustainable fashion, accessories and homewares finds as well as delicious treats from its in-house café.

@ from_my_mothers_garden

“Well, what wonderfully unexpected news we had this morning. We are a finalist in the @boutique.magazine Star Awards 2022 for BRITISH BRAND OF THE YEAR.”

THREE INSPIRATIONAL INSTAGRAM

TO FOLLOW NOW

@blackandbeech

Female-founded Black and Beech asks its followers to “shop small and smash the patriarchy” with images and reels highlighting its feministfriendly apparel and accessories.

@libertylondon

Follow one of London’s most iconic stores for its gorgeous photography and creative reels. The retailer’s Christmas campaign started this month - and we’re all for it.

Eco chic

PRODUCTS AND BRANDS

Consciously created

Handmade to order using recycled precious metals and ethically sourced gemstones, British slow fashion brand Maalo Jewellery creates seasonless pieces for every occasion with minimal impact on the planet. £POA;

E: maalojewellery@gmail.com

British made

Made from sustainable cork or washable plant paper, Trend Tonic’s earrings are designed and made in-house in Kent in limited numbers –resulting in eco-friendly jewellery that’s truly unique. £POA; E: Kerry@trendtonic.co.uk trendtonic.co.uk

Struck by lightning

Crafted in organic cotton, Sugarhill

Brighton’s best-selling Noah sweatshirt has been reworked for the season with fun embroidered lightning bolts over a charcoal grey base. £19.65; E: wholesale@sugarhillbrighton.com

Winter woolly-land

Stay warm with wool – our favourite answer to almost any winter-related problem. These wrist warmers by Danish label by basics are a AW22 season must-have. Made to order in Europe from 100 per cent mulesingfree merino wool, buyers can choose from a palette of more than 60 beautiful colourways. £POA; E: pg@bybasics.com bybasics.com

Nothing to waste

Made using off-cuts of silk crêpe de Chine from its womenswear collection, Ethereal London’s Ruffle Collar will instantly update a plain knit or dress. £POA; E: sofia@blackpr.co.uk

Neat and chic

British label Chalk creates simple and stylish clothing and homewares using a timeless colour palette. Its fine knit stripe Jane Jumper (pictured left) is a modern classic. Pair it with a pleated skirt for the party season or style with jeans and pumps for the perfect off-duty look. £POA; E: info@chalkuk.com wholesale.chalkuk.com

Elevated basics

New for AW22, Luella Fashion has introduced this heavy cotton knit Louise Funnel Neck Jumper. Soft and comfy with a ribbed texture, it features a high neck, three-quarter sleeves and a contemporary boxy shape. Elevate its simplicity over a slip dress with chunky boots or pair with jeans for easy everyday style. £POA; Tel: 01454 238 940 luellafashion.com

Treasure trove

Festive glam

Available in six different prints and colourways, From My Mother’s Garden’s tiered tulle skirt is the perfect option for Christmas. Style with cashmere for a festive lunch or party heels for a night out on town. £POA; E: info@frommymothersgarden. co.uk frommymothersgarden.co.uk

GET READY FOR THE PARTY SEASON WITH OUR PICK OF SHORT ORDER BUYS

a dainty star stud, star ear cuff and star huggie hoop earring, this stunning trio will help shoppers nail the mismatched trend perfectly. £16.50;

E: trade@screampretty.com tradescreampretty.com

Winter florals

Sustainably made from Ecovero and Lenzing woven viscose, Lily and Me’s Pansy print Haywood Dress is a trans-seasonal staple. Layer over a roll-neck top and tights in the winter then swap with white trainers for spring. Available in navy or khaki colourways, £25; Tel: 01452 207 766

E: orders@lilyandmeclothing.com lilyandmeclothing.com

Stock Up

WHAT TO BUY NOW

Party perfect

Get ready for Christmas with our edit of sparkling partywear and must-have gifts…

Festive magic

SHOPPERS INTO THE CHRISTMAS SPIRIT WITH HEAD-TURNING GOWNS, SPARKLING SEPARATES AND

ACCESSORIES

JOSEPH RIBKOFF

Best known for its occasionwear and perfect-fit garments designed to flatter, Joseph Ribkoff offers exquisitely crafted possibilities that spark joy, elegance and warmth. For Christmas 2022, black, gold and bronze take centre stage in its Art Deco-inspired womenswear line-up. Paillettes, crystal beading, sparkles, sequin-printed fabrics and two-toned metallic accents join forces to elevate its occasionwear to the pinnacle of glamour. From night-out numbers and head-totoe sequins to iconic little black dresses, the collection comprises a medley of striking styles. Key pieces include a shimmering silver sequin two-piece top and trousers set as well as a bronze embellished blazer cinched in at the waist. Wholesale prices are around £89 per piece on average while the minimum order requirement is 35 pieces.

CONTACT: Tel: 01392 876 390 Josephribkoff.com

LITTLE MISTRESS

British-born young fashion brand Little Mistress produces in-season partywear for affordable prices. Its garments are designed inhouse by its team of designers and feature a distinctive handwriting of multi-textural details, handsewn embellishments, statement colours and flattering silhouettes. Eveningwear is the label’s staple category and buyers can choose from mini body-con and prom dresses, full length gowns and playsuits that are ideal for the Christmas period. Hero styles in its current collection include velvet wrap dresses, lace-trimmed jumpsuits and figure-hugging bodycon silhouettes.

CONTACT: E: wholesale@littlemistress.co.uk

GODDIVA

Renowned for its high-octane partywear, Goddiva’s AW22 line-up is perfect for Christmas. Buyers can select from a dazzling collection of hand-embellished gowns, jewel-toned jumpsuits, metallic bodycon midi dresses and playful mini dresses. The brand’s maxi dresses are the star of the show and come with headturning design details such as fishtail silhouettes and elegant necklines. Standouts include its Sequin Flame Maxi Dress with long sleeves and figure-hugging shape, Wrap Front Maxi Dress with spaghetti straps and thigh-high split as well as its 1920’s inspired Full Sleeve Midi Dress in four stunning colourways. Wholesale prices are from £15 to £40 per piece on average while the minimum order requirement is £150.

CONTACT: Tel: 07950 919 111 citygoddess.co.uk

DASKA

Founded in London in 2021, designer Maryam Khan created Daska after spotting a gap in the market for stylish modest clothing. The label says its pieces are all-encompassing and can be worn by everyone. Expect effortless silhouettes, tactile texture and stylish prints in environmentally friendly fabrics. Stocked by Silk Fred and Wolf and Badger, its AW22 collection includes festive-friendly dresses and separates such as its black long-sleeved Luna maxi dress with feather detailing, sequined Saturn blouse dress and classic Vera blazer.

CONTACT: E: sofia@blackpr.co.uk

NESAVAALI

Reinventing traditional Indian textiles for the global woman, sustainable label Nesavaali fuses ethnic style with Western fashion, creating a contemporary design signature. For Christmas, its elegant dresses and separates are perfect for special occasions. The range includes gold foil printed dresses featuring a unique statement print, classic emerald and wine maxi dresses as well as its signature hot pink pieces that are available throughout the year. Elsewhere expect A line dresses, sheath tunics and tasselled maxis in embroidered and foil print silks designed to be worn season after season. The brand has also launched lehengas this season (crop top, stole and skirt sets) for shoppers who want to master the art of fusion wear. Wholesale prices start from £12 per dress while the minimum order requirement is £250 for single pieces and £200 for packs.

CONTACT: nesavaali.com

AIMEE ANN LOU

If you’re looking for sustainable footwear to elevate your occasionwear offer, Aimée Ann Lou’s jewelled loafers and velvet slippers could be the perfect addition to your boutique. The range is handcrafted by Italian artisans in Tuscany, who use traditional techniques developed in the region over the centuries.

Expect the best eco-friendly materials throughout the range from certified LWG sustainable leathers and ecoresponsible satin to GOTS approved silk and velvet. Even the crystals adorning its designs are sourced from conscious suppliers.

CONTACT: E: assistance@ aimeeannlou.com

LUELLA

Whether they’re attending a festive lunch or night-time celebration, Luella’s AW22 collection has a shimmering option for every shopper this Christmas. Since launching in 2013 by Sassy and Boo founder Alison Townshed, the brand has become renowned for its high-quality short order womenswear in feel-good colours and prints. This season its lineup includes everything from fully embellished dresses and tops to more subtly glimmering cashmere knits for every party season occasion. Its Selma Knit, with its triple row of metallic thread stars on the wrist, elevates the essential plain cashmere blend knit to a festive favourite. And for all-out sparkle, its fully embellished sequin dress and skirt are fully lined for comfort. Style chunky boots for Christmas lunch and strappy heels for NYE.

CONTACT: Tel: 01454 238 940 luellafashion.com

SCREAM PRETTY

British jewellery brand Scream Pretty creates luxe and affordable jewellery designed in the UK. Its range is packed with stylish high-quality jewellery options - from wear-all-day huggie hoops, ear cuffs and threader earrings to mismatched stud sets, pendants, rings and layering chains. The brand’s signature style is the curated ear – combining piercings and ear cuffs in eclectic and coordinated combinations. Its earrings and ear cuffs are cast from recycled sterling silver to help protect the planet’s natural resources. The brand’s latest in-season collection is perfect for Christmas, offering eye-catching designs with sparkling jewels and embellishments. Wholesale prices range from £9.95 to £21.95 while the minimum order requirement is £200.

CONTACT: E: trade.screampretty.com tradescreampretty.com

OLIVIA DARCY

Handmade in Yorkshire using the finest ethically sourced fabrics, Olivia Darcy produces sustainable limitededition womenswear with standout details. The label’s designers use unconventional patterns, creating flattering designs for a range of shapes and sizes. Key pieces for AW22 include its signature dresses with various sleeve and length options, chic playsuits and jumpsuits as well as a cape sleeved halter neck top with coordinated sheer wrap trousers. Wholesale prices are around £100 per piece on average while the minimum order requirement is £1,000.

CONTACT: Tel: 07392 992 997

E: info@oliviadarcy.co.uk oliviadarcy.co.uk

Gifts galore

Shoppers tend to visit a boutique to find something extra special –and that’s never more so than at Christmas. So, whether they’re after something useful, sparkly or sustainable, these irresistible options are guaranteed to tick all the boxes…

WONDERLAND BODY OIL, SACRED SKINCARE, £POA

DIFFUSER, LOUIS AND CO MAISON, £12.50

AMY CLUTCH, NEPHELE,

D.A.T.E, £POA

BABY ROMPER, ETHEREAL LONDON, £POA

TIMEX, £POA

COFFEE MUG, CORKCICLE, £POA

RAINBOW HUGGIES, SCREAM PRETTY,

CIRQUE NECKLACE, ASTLEY CLARKE, £POA

CLAPHAM PUMPS, COCOROSE

RING, YAA YAA

BACKPACK, KERIKIT

COSMETICS BAG, FROM MY MOTHER’S GARDEN, £POA

CASHMERE SOCKS, PANTHRELLA, £13.25

FEMINIST MITTENS, BLACK AND BEECH, £POA

HEAD AND BODY WASH, BAST PARIS, £POA

CUSHION COVER, KATE AUSTIN,

CLASSIC SLIPPER,

Love & layer

GET COSY IN BY BASICS’ SHORT ORDER WINTER ESSENTIALS

Wrap up

Add a hat and a scarf to your everyday look to feel the benefit instantly. This scarf from by basics is so long that it can be twisted several times or wrapped around the body.

It’s all about wool

The by basics’ team loves wool and it has to be the humane mulesing-free version, naturally. This look includes a wool shirt, pants, wrist warmers and jacket as well as a brushed wool top worn around the neck for extra warmth.

Triple layer

Stay cosy with soft cotton and warm brushed wool on the outside with a layer of wool in between. Perfect for days when you’re flitting between inside and outdoors.

WARDROBE BASICS

Danish label by basics offers ethical slow fashion in a world of colours and natural qualities. Perfect for creating your ideal basics wardrobe, choose from garments in 100 per cent mulesing-free merino wool, 100 per cent organic cotton, bamboo, linen, brushed wool, cotton wool and poplin. Each piece is designed in Denmark and made to order in Europe.

The perfect poncho

This easy-to-wear poncho goes with everything and is easy to wear and love. Choose from more than 60 colours; one size fits all.

Modern buying

SELECTING NEW PRODUCTS ONLINE HAS NEVER BEEN EASIER THANKS TO CITY GODDESS’ NEW WEBSITE UPGRADE

Apioneer

in selling wholesale fashion online, City Goddess has enabled professional buyers to access its collection via a customised website for almost 20 years. In 2022, with digital buying more popular than ever, it has upgraded its site to make the process even easier for boutiques. Here we reveal its key updates…

Speed is everything

As a retailer you know that time is money, and the quicker you can source and purchase your new season fashion, the more time you can have to dedicate to your own customers and converting sales. That's why City Goddess has streamlined its site so it’s faster than ever, taking you from product search to selection and to checkout in a matter of minutes. And of course, the brand still ships within a couple of working days, so you'll have your new collection in no time.

See it to believe it

Back in the day buyers would attend fashion shows each season and select their favourite items directly from the catwalk. Until now, buying online couldn’t provide that immersive experience. That’s why City Goddess is now adding videos to its new online product profile pages so buyers can see exactly how the fabric behaves, watch it in motion, and visualise its fit perfectly.

Intelligent recommendations

Wouldn't it be great to have a brand manager that knew you and your store personally? Someone who was able to recommend exactly what would suit your customers from their extensive collections every season?

Well, that's exactly what buyers can expect with City Goddess’s new high tech AI recommendations. Each time you shop, your preferences will be saved and analysed – meaning the

website can recommend the most suitable products for you before you even start looking.

Instant credit

City Goddess is proud to partner with Hokodo to provide its customers instant 30-day credit without lengthy credit checks or applications. Similar to retail credit services like Klarna, buyers can simply check out with Hokodo to access credit and take full ownership of cash flow.

Shop the app

Finding the time to source new wholesale fashion can be tricky, particularly when you are busy running a boutique. Now you can check out the latest styles on the run with City Goddess’s new app for iPhone and Android, which offers all the benefits of shopping with the brand in the palm of your hand.

Fashion Extras

GEMMA WARD PICKS OUT THE BEST INDIE-FRIENDLY ACCESSORIES AND CHRISTMAS GIFTS

That’s a wrap

Known for its joyful illustrations, indie paper-making brand Cambridge Imprint produces recyclable and biodegradable greetings cards and wrapping paper. £POA; cambridgeimprint.co.uk/trade

Ancient traditions

Natural skincare brand Kear offers unisex products produced exclusively in Greece using traditional techniques, such as its Sage Olive Leaf Extract Herbal Soap. £POA; E: info@kearlife.com

Christmas classic

Handmade in Australia using the finest double faced sheepskin, Emu Australia’s slipper boots are the ultimate Christmas gift for shoppers of all ages. £POA; Tel: 0207 713 2080 emuaustralia.com

Girl power

Ethically made from BCI cotton, Black and Beech’s Feminist Pyjamas feature an all-over illustrated print of seven feminist icons including Ada Lovelace and Dolly Parton. £POA; E: sales@blackandbeech.com

Moon magic

Made from silver plated brass, People Tree’s Moon Necklace comes with its own sustainable gift bag made from left over fabric from the brand’s factory in Bangladesh. £POA; E: wholesale@peopletree.co.uk

Off the cuff

Conscious slow fashion brand Maalo Jewellery handcrafts seasonless pieces for every occasion using recycled materials, such as these chic Pascale Earcuff Earrings. £POA; E: maalojewellery@gmail.com

By candlelight

Embedded with slices of dried orange, pink peppercorns, star anise and cinnamon sticks, Noble Isle’s Fireside Botanical Candle is the ultimate Christmas centrepiece. £ POA; E: sales@nobleisle.com

Summer feeling

Keep the summer feeling alive with Pineapple Island’s line-up of sustainable unisex jewellery, handcrafted in Bali by a small group of artisans using eco-friendly materials. £POA; E: alice@pineapple-island.com

Artist’s impression

The perfect stocking filler for creatives, Kind Bag’s curated Museum Collection sees works of art emblazoned across its sustainable recycled PET fabric shopping bags. £POA; E: hello@kindbag.co

Easy update

Crafted in Spain to the highest standards, Flore Quo’s textured leather bags feature interchangeable jewelled ornaments to suit the wearer’s mood. £POA; E: info@ florequo.com florequo.com

Star of the show

Add extra sparkle to your jewellery edit this Christmas with Scream Pretty’s Star Threader earrings. Style alone or pair with other designs to create a stellar ear stack. £13.50; tradescreampretty.com

Rubber soul

Looking for the perfect go-withanything winter boots? Step forward ATP Atelier’s rubber-soled Catanias, handmade in Italy to the highest standards in three timeless colourways. £POA; E: sales@atpatelier.com

Granny chic

Leeds-based brand Rad Union is reimagining the traditional shopping trolley with its new modernised design. Each holds up to 20kg –making the weekly shop a breeze. £POA; E: hello@rad-union.com

Something sweet

Great for Christmas (and all year round), Lily Charmed’s gold plated sterling silver gingerbread man necklace will bring a sense of fun to any jewellery line-up. £16.50; E: sales@ lilycharmed.com tradelilycharmed.com

Foodie favourite

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Down to Business

INSIGHT FOR FASHION INDIES

More to like

Getting the right message across to shoppers is an essential part of t he customer journey.

Here retail expert Wizz Selvey explains how to communicate with both potential customers and loyal fans effectively…

KARSTEN WINEGEART

Marketing masterclass

RETAIL EXPERT WIZZ SELVEY REVEALS HOW INDIES CAN USE THE CUSTOMER JOURNEY TO INCREASE SALES AND GET CUSTOMERS RAVING ABOUT THEIR BUSINESS

Acontinuing trend I’m currently noticing in retail is digital fatigue and overwhelm.

From deleting sales emails to unfollowing brands on social media, many shoppers are feeling absolutely bombarded.

But it doesn’t have to be this way. If done correctly, a retailer’s communication strategy will actively increase sales, nurture loyalty and encourage word-ofmouth recommendations.

As a brand consultant, I work with clients on fine-tuning their customer journey. This can be defined in six stages: awareness, interest, purchase, retention, loyalty and advocates. Many retailers and brands focus on new customer acquisition too heavily compared to the latter stages of the journey. And this is something I see in cases involving the largest businesses all the way down to emerging newcomers.

Shifting some of the focus from awareness (which tops the ‘traditional’ funnel model) to retention, loyalty and then creating brand advocates may be more fruitful. Brand advocates are often neglected, and the customer journey frequently ends at stage five – loyalty. The reason being that advocacy isn’t always measurable, so it can be difficult when direct Return on Investment (ROI) needs to be demonstrated internally. However, shoppers who rave about your brand are clearly golden and need to be nurtured.

Here is a summary of each stage and what independent retailers should consider when reviewing their strategy to maximise profits:

Stage one: awareness

This is the point at which your customer stumbles upon you, whether they read something in the press or find you through Google. It doesn’t always happen on social media, as you may expect!

When customers come across your brand, what will they see? Make sure your visual first impression is what it needs to be to appeal to your ideal customer. Ensure that you have a well-developed customer profile so that you can do this effectively and get clear on the Unique Selling Points (USPs) you want to highlight, so that you stand out from the competition.

Stage two: interest

A potential customer has remembered your brand, though they may need to see you a few times before going from stage one to stage two.

How do you make it clear what your business is about, to make the most of the interest stage?

Stage three: consideration

Once a potential customer has seen you several times, they will consider purchasing from you. This number can be a lot higher, as the first few times they see your brand it may be subliminal. Each place you’re featured in is one piece of the puzzle, so expand your channels/touch points to get to stage three more quickly.

Online: what content do you offer potential customers? Create videos and blogs to educate just like one of your sales associates would do in-store. Send emails that are truly valuable and aren’t just offering a discount code.

In-store: provide as much information as possible to your staff.

Wherever the customer is, they should be able to access as much information as possible about your business.

Stage four: retention

The biggest opportunity for retailers is nurturing that customer so that they come back and purchase from you again.

What’s your post-purchase marketing strategy? Make sure to set expectations through email, follow up with a customer, ask whether they liked the product and suggest other products that could work well alongside it, too.

Stage five: loyalty

This is when your customers are coming back to buy from you. They are your VIPs! It’s easier to encourage your loyal customers to purchase again than it is to get new customers.

How do you communicate with them on a regular basis? How do you reward them?

What else can you offer other than discounts and points? Could you offer early access to certain

products, limited edition ranges or something else that they’ll find exciting?

Don’t be scared to ask your customers about what they want and what they want to hear from you.

Stage six: advocacy

These are your VVIPs - they’re raving about you!

The key is to give these customers enough information so that they can then share it online or with friends and family.

Also consider referral marketing. Consider gifting instead of offering discounts, as it allows you to introduce them to a new product that they may want to repurchase later down the line.

Maybe you could do events for VIP customers and also use this as market research?

Review your messaging and USPs (again!): What do you want your customers to be saying about your brand when they tell their friends? Listen to what people are saying about your business and whether it aligns with what you think your USPs are.

The takeaway

Come back to these six stages frequently and use them to ensure that you’re looking after your customer at each step of their journey. Doing so will help to boost your profits and gain consumer trust. Regular reviews of marketing channels, listening carefully to customer feedback and ensuring social media engagement is fed into the sales and marketing strategy are all valuable to better understand how to grow.

Wizz Selvey is a strategy mentor, retail expert and consultant/ founder at Wizz&Co. Watch a free trend insights webinar and learn more about creating the best customer journey via wizzandco. com/speaking. You can also keep up to date on industry trends by following Wizz on LinkedIn.

Live sales

HOW ONE BOUTIQUE HAS INCREASED ITS REVENUE BY 40 PER CENT ONLINE WITHOUT A TRANSACTIONAL WEBSITE

Live stream shopping is becoming big business for UK womenswear indies. Through broadcasting live video content on social media, indies are able to replicate a similar experience as shoppers would receive in-store while potentially reaching thousands of customers.

Take Swedish womenswear indie Kenja, which sells handpicked clothing and accessories both at its physical store and on social media. It currently operates without a transactional website but has a large following on Facebook and Instagram. Implementing live streams has proved to be a successful strategy: 40 per cent of its total revenue now comes directly from live sales while it has also increased footfall at its bricksand-mortar store.

Owner Anneli Lohmeier attributes its online success to Easy Live Sales’ ‘comment selling robot’ ELISA. With the system’s automated messages, cart

and checkout, Kenja can focus on building a strong community with its viewers while ELISA takes care of the administration side.

Kenja goes live on Facebook every Tuesday and broadcasts shows that can last up to three hours. Anneli easily sets up the events on Facebook and in ELISA and is then ready to go live. The rest of the process is fully automated.

How does it work? Well, when a customer wants to buy a product, they write a comment on the video as instructed by Anneli. They will then instantly receive a confirmation in Facebook Messenger that includes a link to a shopping cart with the desired product already added. From there the customer can choose between store pick-up or shipping and can pay easily via Swedish mobile payment system Swish. Kenja does not even require its own webshop.

“Going live with ELISA is much easier than I ever anticipated,” says

For more information about how ELISA could increase your revenue, visit elisa.io

Anneli. “That is why we go live every Tuesday night – and if I had more time on my hands, we would do it even more often.”

Results and achievements

Since Kenja started broadcasting lives with ELISA, 40 per cent of the store’s total revenue is generated from live sales. And that’s without including the increase in sales in the physical store, which the owner says is a direct result of the live shows.

The store’s lives attract as many as 7,100+ viewers and 2,400+ comments in one single broadcast. The comments consist of direct orders, follow-up questions about the clothing, and friendly small talk among the viewers. Facebook’s algorithm favours content with a high level of interaction and comments, contributing to even greater exposure. Therefore, the live shows are not only seen by existing customers or followers – they also reach many potential customers, too.

“Everyone should go live, that is the simplest way I can put it,” she says. “Thanks to ELISA, 40 per cent of our total revenue now comes from live sales. I am so grateful, because without ELISA, Kenja would have really suffered from the tough conditions during the pandemic.”

Retail update

UPGRADE YOUR BUSINESS WITH TOP TO TOE’S FASHION-SPECIALIST EPOS SYSTEM

Not all EPoS systems are the same. With the majority designed for generic retail and hospitality, it can be a challenge for some systems to adapt to fashionbased product lines. So how do you know if your EPoS system is right for boutiques?

Although general EPoS systems can do the job, there are one or two unique systems out there that have been tailored with the specific needs of fashion retailers in mind.

Top to Toe's EPoS and eCommerce integration is one of these. It is one of the UK’s highest rated EPoS

systems, with fashion retailers scoring it a 4.9/5 across major review platforms.

Having worked closely with fashion retailers, Top to Toe has designed its system to solve the challenge of handling products that come in size and colour variants. Rather than listing each product variant separately, the data is organised in an easy-to understand matrix grid. This means that reporting on product variants has never been easier - with just minutes of work compared to spending hours using other systems.

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Shop Talk

JAI PARBAT

Start-up success

The idea for Cuckoo in Horsham was conceived in the first lockdown. And for owner Jai Parbat, it has taken hard work, patience and sheer determination to bring her dream to life. Here the former insurance broker reveals the catalyst behind her unexpected career change while discussing the importance of a good work-life balance…

Cuckoo land

OPEN FOR JUST 18 MONTHS, HORSHAM’S CUCKOO IS PULLING IN THE CROWDS WITH ITS STRONG BRAND MIX AND SERVICE. GEMMA WARD MEETS OWNER JAI PARBAT TO DISCUSS HER EVENTFUL JOURNEY INTO RETAIL

Starting a new business is notoriously tough –particularly in the middle of a pandemic. But for Cuckoo founder Jai Parbat, who opened the womenswear boutique last April, it’s been challenging and rewarding in equal measures. Its journey to establishing itself amid lockdowns and then a cost-of-living crisis has been a bumpy road. However, with a strong line-up of brands and standout experience, it has already built up a loyal customer base with strong sales to match.

Family affair

Although the former insurance broker never planned to open her own boutique, you could say she was destined for a career in retail. Jai’s father was a market trader in Crawley

for many years selling fashion and later ran a womenswear shop called Abigail’s with extended family. Meanwhile, her mother ran her own boutique, Orchid, in nearby Horley for over 25 years.

In 2018, in a cruel twist of fate, her mother was involved in a serious car accident. The injuries left her incapacitated and in and out of hospital for six months. “It was a really scary time,” says Jai. “It meant she would probably never be able to work again and as a family we had to make some big decisions about her business.”

J ai felt there was no other option than to take over the shop. Initially she worked over the weekends and continued with her full-time job. But as time went on and it became clear her mother wouldn’t be able to return, she left

her role as an insurance broker to take over the business.

O rchid is a well-established bricks-and-mortar retailer selling Indian cotton dresses and Italian womenswear sourced from stock houses. And after three months of immersing herself into buying and business operations, Jai had been well and truly bitten by the retail bug. “I realised really quite quickly that I wanted to do it for myself,” she says. “I was getting to grips with what was selling and seeing the reaction from customers; I found the whole process really fulfilling and exciting.”

A fter a while Jai began to put her own stamp on the boutique’s product line-up and realised that she had a natural flair for buying. However, she knew there were only so many changes she could make without alienating the store’s customer base. So, with encouragement from her mum, she decided to open another boutique in a new area with a vision to offer timeless womenswear that focused on quality and longevity.

Fresh start

S ometime during the first UK lockdown, the perfect vacant unit became available in Horsham and Jai decided to bite the bullet and sign on the dotted line. The area, positioned about 20 miles south of Guildford, seemed like the perfect choice as it has a strong retail offer while there was a gap in the market for another boutique. “That was back when we were all still wondering when we’d come out of lockdown,” she says. “Things were really hanging in the balance with the landlord but luckily they decided to wait it out with us until we were able to take it on.”

C uckoo was originally scheduled to open in November 2020, but its launch was pushed back to April

2021. As it turned out, securing premises wasn’t the only challenge. With harsh covid restrictions in place and in-person buying still on hold, obtaining the kind of stock Jai wanted was verging on the impossible: “I remember having meetings with potential stockists just four weeks before we opened,” she says. “At that point I hadn’t set a definite date for the launch as I had no idea if we’d have anything to sell. Some brands had in-season bits that I could order and the agents helped to make sure we got stock in. Some UK brands also scraped around to find pieces for us. There were certain lines that we couldn’t get in a full size range, but it gave us enough to merchandise. I also selected some stock from the existing business that I felt would sit well alongside the brands I’d chosen. We were still opening boxes on the day before the opening.”

Now fully stocked with forward order Scandinavian, European and British brands, Cuckoo’s line-up includes Ichi, Numph, Grace and Mila, FRNCH, Soya Concept, Kaffe, Sugarhill Brighton and Louche. Jai says the brand mix appeals to a younger demographic than those

shopping at Orchid, although the boutique does attract a broad spectrum of customers aged from 25 to 90 years old. “We offer an eclectic edit,” she says. “Shoppers can find something fun and quirky but we also have everyday elevated basics that they will wear year after year.”

The owner says her main aim when selecting the collections was to fill a gap in the market and bring something new to the area. “I did spend a lot of time looking at what was already available in Horsham and trying to figure out what was missing,” she says. “I felt the market was already saturated with the kind of pieces my mum had been stocking but there were also shops like Jigsaw and Hobbs alongside more premium boutiques. I felt like there was a gap there for the everyday shopper who was becoming more conscious and wanted quality.”

Digital world

As well as the buying, Jai had to get to grips with the technical side of running a new retail business –especially at a time when most of her competitors had moved into omnichannel. However, her previous work experience in insurance broking and IT stood her in good stead: “I didn’t pay anyone to set up any of the systems in the shop,” she says. “From the barcoding to the website, it’s all my own work. Having the experience of working with computers in my previous job – and being a millennial – really helped.”

S o far Cuckoo’s shoppers have mostly been using the site as a shop window, browsing its product range before visiting the physical store. As the boutique becomes more established, Jai says she hopes to expand its reach to shoppers further afield using the power of social media. “A big focus for me at the moment is growing the online side of the business,” she says.

“We haven’t been as bold as doing live streams yet, but we’re now in a better position to start showing customers what we think they want to see. We’d like to replicate what we

do in the shop in our videos, and we hope that will generate some more online revenue.”

S ales have been strong so far at Cuckoo, with year-on-year figures increasing despite the cost-ofliving crisis. Jai has noticed a distinct difference, however, in her customers’ buying habits over the past few months: “Premium brands seem to be doing very well,” she says. “People are investing in quality at the moment and are really thinking about the longevity and versatility of the pieces they’re buying. Our most popular items have been good quality t-shirts over the summer and now we’re selling a lot of timeless wardrobe staples like oversized white shirts.”

Jai says that helping customers find items they love is one of the best aspects of running a boutique. “Getting great feedback is amazing,” she says. “Some people are so genuinely happy they skip out of the shop - then they come back again

for a repeat purchase. You can’t help but feel a real sense of achievement about that.”

Christmas plans

The coming weeks will be an important time for the business as Christmas approaches. Jai is planning to host some in-store events to help promote gifts and the store’s AW22 collections and will also take part in late night shopping and Small Business Saturday: “We celebrated our first year in business with a party for our customers and it was really successful,” she says. “It’s a great way to get people into the shop and we’ll also offer an incentive on purchases.”

When it comes to Black Friday, Jai is still undecided about whether she’ll be taking part this year. “We didn’t partake in it last year and some people did ask us why,” she says. “I would like to do it in an independentfriendly way if we are able to strike the right balance. If we decide to take part, it won’t just be to drive

sales – it’d be more about supporting customers like they’ve supported us. Some shoppers may be looking for promotions because of their financial situation and I would like to give back where I can.”

For the longer-term future, Jai has her sights set firmly on growth. The staff on Cuckoo’s payroll has now expanded to four, with the owner working full-time alongside three parttimers. Each brings their own unique set of skills, with visual merchandising and customer styling at the fore. And this will be important for Jai moving forward, as she is keen to achieve a good work-balance: “The business has grown massively in a short space of time – and that’s great,” she says. “But I’ve been running on pure passion and adrenalin for the past 18 months and that’s not sustainable long-term. I’d like to think there will come to a point where I’m able to take a step back. I want to see my friends and look after my mum. There’s no point working hard if you can’t play hard, too.”

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“We aim to be relevant to market changes and therefore cover up-and-coming categories on buyers’ radars”

JATC FOUNDER JULS DAWSON ON APPEALING TO BUYERS’ CHANGING NEEDS AND LEADING A NEW GENERATION IN FASHION TRADE SHOWS

Having experienced rapid growth since its launch in 2020, London and Manchester-based trade show Just Around the Corner (JATC) is gearing up for its next instalments this January and February. Here we catch up with founder Juls Dawson to find out what buyers can expect from the popular events for AW23…

How would you describe Just Around the Corner and the overall buying experience it offers independent retailers?

We describe it as an event for the industry, by the industry. Our agency JUST Consultancies and the people within that company have over 25 years’ experience exhibiting at other shows and we wanted to give something back to the trade. We aim to take all the best elements and avoid the worst aspects of these experiences, which is essentially the DNA of JATC.

What does JATC offer that’s different from other trade shows?

We offer a pared back event with all brands on a level playing field and no stand builds. This allows the product to do the talking rather than which brand has the biggest stand. We have baristas serving complimentary coffees and

pastries from tuk-tuks and artisan street vendors providing delicious plates of world cuisine. We are one of the only shows in the UK covering menswear, womenswear and footwear and other specialist categories under one roof. Plus, JATC is the only event with dual locations in both Manchester and London set in venues with industrial backdrops, not staid conference centres.

What do today’s buyers want now when they visit a show and how is JATC answering their needs?

Along with seeing established or regular brands, buyers want to see newness, which is something we certainly provide, as well new categories they may have not considered before. In today’s everchanging climate, buyers are also looking for short order or stock and that is also something we encourage our exhibitors to bring along.

How do you ensure you’re creating the right mix of brands that appeals to leading retailers and buyers?

We are extremely careful to ensure that our brands reach a certain standard of product and appeal and vet all those that approach us. We also make sure that they are not too early in their journey for wholesale. With regards to the right mix, we want to provide a show for all, but naturally we are stronger in certain areas. Currently, our women’s products and categories is where our real strengths are. We also aim to be relevant to market changes and therefore cover up-and-coming categories that are on many of our buyers’ radars.

How popular was the show’s new The Edit section among womenswear buyers last season and how are you improving the show’s offer?

I’m always brutally honest, and we are still a relatively young event and are learning all the time. The Edit was successful but there were several lessons learned which we have taken on board. We still have work to do on brand awareness in the premium sector of womenswear and are focusing on driving this through marketing in order to increase footflow from boutiques as we have a great brand mix lined up in this zone for next season. We

are also giving a few new treatments to this area, both physically at the event and via a branding exercise.

What new additions can buyers expect at the upcoming shows?

We are expecting 300 brands in London and 200 in Manchester, 30 per cent of which will be new to the show. We are launching new zone Together, which will feature brands offering both menswear and womenswear. We are also launching a new beauty and lifestyle area curated by industry stalwart Karen Berman covering a wide range of categories including beauty, skincare, grooming, wellness, fragrance, jewellery, wearable accessories, tableware, stationary and seasonal gifting.

How much womenswear is presented at the show and what sort of brands/ categories can buyers expect?

We have 200 womenswear brands at the show covering contemporary, denim, sportswear, streetwear, nightwear, swim, lingerie, footwear and accessories.

What would you say to veteran buyers and brands who are perhaps a bit hesitant to venture out to East London?

East London has changed so much over recent years and now boasts

eateries and hotels to rival the west end with The Mondrian and The Ned plus restaurants from Ceconni’s and Nobu. It is edgy yet safe, and any discerning buying team will always visit the vibrant streets for inspiration. We have our head office just off Brick Lane and there are so many other agencies and brands based around us. It is now an essential stop-off on most buyers’ calendars.

What incentives will be in place for buyers who place orders while at the show?

We are already an ordering writing show but to further drive this message we are inviting exhibitors to participate in a new scheme that offers buyers a 5 per cent discount for placing orders at the show. We will be promoting the participating brands in the run up to our events and during the shows.

Is sustainability important to you as a show? How are you supporting brands and buyers that want to operate more sustainable businesses?

This is super important to us as an event and the brands that are in this zone actually were some of the busiest stands last season as this sector becomes more and more important to retailers. We actually position this zone at the entrance in order to give it the greatest impact.

How do you see JATC growing in the future?

We are looking to grow our brand offering within the existing zones while adding new zones and categories. We’d also like to attract a wider international audience. We’ll maybe look at some other capital cities going forward as some of our international brands have asked us to consider going overseas. But for now we have our hands full here - our journey has really only just begun.

ANDREW GOODACRE, CEO AT BIRA, ON PREPARING FOR THE GOLDEN QUARTER

“Research suggests that consumers will look for value, and that prices for essential items will play a big role in deciding what to buy. We are already seeing this in terms of the food sector. Independent retailers do not normally compete on price, and I would urge indies to maintain their high service levels, engage their customers through social media and create value propositions. These are different to simply reducing prices. Understanding the pricing strategy is crucial in maximising sales and optimising the margins, which is why added value promotions are a good alternative to simply discounting.

“The cost-of-living crisis has been a real concern for some time.

Consumers and businesses need confidence, which comes from the feeling of certainty. When confidence is low (and it’s at an all-time low at the moment), shoppers become more cautious with their spending.

“According to the chancellor, the mini budget was designed to initiate growth and improve consumer confidence – and yet it seems to have achieved the opposite. The reaction of the financial markets suggests that interest rates will rise quicker than expected, causing more concern (and even lower confidence) to shoppers than reassurance. The energy support scheme has been largely forgotten

about amid all the turmoil. And yet we must remember that this support was absolutely essential for the high street’s survival. If nothing else the government’s announcements were a lesson in how not to communicate major policy changes.

“While we let the politicians fall out over whose ideas are best, indies must focus on the job in hand. We are now entering the most important three-month period for retail – often referred to as the ‘golden quarter’. There are key dates on the horizon for events such as Halloween, Black Friday and obviously Christmas. And while consumer confidence may be low, I do not believe that the purchases in this quarter have yet been decided. There is still opportunity for retailers.

“That said, price reductions can be an important sales tool and Black Friday can be all about a special one-off offer. This retail event doesn’t always work for indies, but if you are taking part then focus on discounting the slow sellers rather than being tempted to discount across your entire product range. This same principle can be applied to the way you approach the run up to Christmas.

“The economic outlook remains uncertain. This is still worrying, but now is the time for independents to step up their consumer engagement campaigns, plan their promotional offers and really shout about them. I recently had the pleasure of being a judge for the Boutique Star Awards

Based on the entries, I know that indie retailers have the skills and determination to succeed - even in these most challenging of times.”

“The mini budget was designed to improve consumer confidence - yet it seems to have achieved the opposite”

Added value

KEEP CUSTOMERS RETURNING WITH CITRUS-LIME CLOUD POS LOYALTY

Loyal customers who buy from you over and over again are every boutique owner’s dream. But while it’s always great to attract new customers, it can be an expensive and time-consuming process.

Retaining your existing customers is an effective and less costly method of generating sales. Having people who come back to buy from you time after time helps build profits, strengthens your brand and lowers your customer acquisition costs.

Citrus-Lime’s Cloud POS Loyalty is a scheme that offers benefits to customers in the form of points that give them money off their next purchase. It works in-store and online, so customers signing up to it can collect points every time they buy from you. By giving something of value, they have a reason to be loyal to you.

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Retailers can set the rate at which customers earn points and how long they remain valid. You can also send automated emails to let customers know how many points they’ve earned and monthly statements.

Cloud POS Loyalty is easy to implement and helps you build a loyal customer base. It lowers your customer acquisition costs by reducing the prospect of ‘one time only’ shoppers and helps you cut down on end-of-season discounting. Get in touch with the Citrus-Lime team to find out more.

“Britain is the only country in Europe where EU visitors can shop tax free”

HARI KRISHNADASAN, MD AT CAPRI LONDON, UNPICKS THE CHANCELLOR’S MINI BUDGET

“However, the absence of business rates from the government’s ‘growth plan’ did not go unnoticed. The BRC said: ‘Retailers are facing immense cost pressures…Yet what was missing was any mention of business rates, which are set to jump by 10 per cent next April.’

“C

hancellor Kwasi Kwateng’s mini budget, which he unveiled to parliament last month, has been met with much criticism from both MPs and constituents. There’s been no escaping the mayhem surrounding some of the policies – particularly the now-scrapped plan to reverse the £0.45 tax rate for the country’s highest earners.

“But amid all the bad press and disapproval, there had to be some good news for independent retailers and brands, didn’t there?

“The announcement that the government will cap energy prices for businesses this winter was undoubtedly welcome news for boutique owners. Although, unfortunately, the support could only last for six months in comparison to two years for households.

“In a statement released by the British Retail Consortium (BRC), CEO Helen Dickinson OBE said: ‘The chancellor’s improvements should help to shore up consumer

demand going into what will be a challenging winter for households and businesses alike. The Energy Bill Relief Scheme, set out earlier this week, and announcements on National Insurance and Corporation Tax will help retailers shield their customers from some of the effects of inflation.’

“In 2019, international visitors contributed over £28bn to the UK economy. Retail groups responded positively to the reintroduction of tax-free shopping for tourists, which will give retailers across the country a much-needed boost in trade as international shoppers return to the UK. It allows us to compete equally with our European neighbours to attract high spending international visitors back to our shops, hotels and restaurants. Britain is the only country in Europe where EU visitors can shop tax free. This will provide a huge boost to our retail, hospitality and tourism sectors, with regional airports set to benefit from a surge in visitors, too.

Unless the chancellor tackles the issue in his Medium-Term Fiscal Plan this month retailers will be faced with a £800 million tax rise. It’s inevitable that most will have no choice other than to increase their prices. And by doing so, the population’s collective purse will be squeezed all the more. Let’s hope that government steps in and helps small businesses – and shoppers - when they may need it more than ever.”

One of Capri London’s sales agents summed up the industry mood best, saying: “Despite business being okay at present, there is definitely an air of caution about where we will find ourselves on the other side of the winter. There seems to be a constant bombardment of bad news and the effect of that is to make even fairly affluent people feel like there is a storm coming. Businesses need confidence and all the political shenanigans is not helping. I had hoped that after Brexit and the pandemic, things would calm down and pick up. However, I think we have some way to go before we emerge from the doom and gloom.”

PHOTO BY ALEXANDRE DEBIÈVE ON UNSPLASH

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Brand names - Scream Pretty

Contact name - Lucy Lee

T: 01753 424160

E: trade@screampretty.com

W: tradescreampretty.com / screampretty.com

Business

Futura Retail Solutions Ltd

The Old Forge, The Street, Tidmarsh, Reading, Berkshire,

RG8 8ER

T: 01189 841925

E: sales@futurauk.com

W: www.futura4retail.co.uk

Top To Toe

Lyonsdown House

23-29 Hendon Lane, London,

N3 1RT Software Systems

T: 020 3376 5888

E: info@toptotoe.com

Messe Frankfurt France

E: visitorservice@france. messefrankfurt.com

Show dates : 6-8 February 2023 at Paris le Bourget

Moda/ Autumn and Spring Fair Organiser: Hyve Group Website: www.moda-uk.co.uk

Pure London

Organiser: Hyve Group Website: www.purelondon.com

T: +44 (0)203 855 9550

E: visitor@purelondon.com

Show Dates: 12 – 14 Feb 2023

Scoop

Organiser: Hyve Ltd Website: scoop-international.com

Events and Exhibitions

Boutique Star Awards

Organiser : Boutique Professional Media Ltd

T: Tel 01795 515288

E: Julie@bpmedialtd.co.uk

Event Date : 8th November 2022

Harrogate Fashion Week

Harrogate Convention Centre

W: harrogatefashionweek.com

T: +44 (0)1423 623 701 / 07551329675

Tempest Designs

Fashion Jewellery, Handbags & Accessories

Contact: Sarah Tempest

T: 01656 842102

E: enquiries@tempestdesigns.co.uk

W: www.tempestdesigns.co.uk

E: sarah@harrogatefashionweek.com

Show Dates : 5 – 6 February 2023

Home and Gift

Harrogate Convention Centre

Organiser: Clarion Events

W: homeandgift.co.uk

Indx womenswear and footwear

Cranmore Park Exhibition Centre

Organiser: indx shows

W: www.indxshows.co.uk

INDX Woman- 1st-2nd February Opening Times:

1st February 8.30am-8.00pm

2nd February 8.30am-5.00pm

Show dates: 29-31 January 2023, Saatchi Gallery, Chelsea

Top Drawer

Olympia – London

Organiser: Clarion Events W: topdrawer.co.uk

Show Dates: A/W 11 -13 September 2022 S/S 15 – 17 January 2023

Footwear

Caprice Shoes

T: 07734 247 669 E: Capriceshoes@gmail.com

W: www.capriceshoes.co.uk Facebook: /capriceshoes

Extravagance

Brands: Marco Moreo shoes

Contact: Nazma Chaudhry

T: 07881 622 888

E: nazmachaudhry@gmail.com

Lofina

Agent: Joanna Edwards Agency

T: 07989014141/ 07512550346

W: www.shoebox.dk

Womenswear

Apt Collections:

Brands: Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ

Contact: Nigel Hughes

T: 020 7580 3202

W: www.aptcollections.co.uk

Capri Clothing

T: +44 203 819 0819

E: sales@capriclothing.co.uk

W: capriclothingonline.com

Carol C Collections

Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao

Contact : Carol ,Andrew and Lisa

T: 0800 6129009

E: info@carolccollections

W: www.carolccollections.com

City Goddess/Goddiva/

Goddiva plus

T: 0044 208 597 2744

E: sales@citygoddess.co.uk

W: www.citygoddess.co.uk

Double H Agency

Brands: Eden Park , St James .

Contact: Marc Querol Linkedin - Facebook - TwitterInstagram -

W: www.doublehagency.com

T: 02034326387

Extravagance

Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes

Contact: Nazma Chaudhry

T: 07881 622 888

E: nazmachaudhry@gmail.com

W: www.sarahpacini.com

W: www.ny77design.com

From My Mothers Garden

Contact name Penny Callaghan

T: 07825 148040 / 01308 426517

E: info@frommymothersgarden.co.uk

W: www.frommymothersgarden.co.uk

Joseph Ribkoff

Contact: Mark Rowe

London showroom: by appointment only

1st floor, 40-41 great castle street, london w1w 8lu

Jrdl uk ltd

Addlepool business centre, clyst st george, exeter, devon ex3 0nr

T: 01392- 876390

Leap N Link Ltd

Brands: Pause Café , Fuego Woma –

Oliver Philips – Bleu d’Azur

Contact : Pierre & Bhavna

T: 0161 713 1803

E: info@leapnlink.co.uk

W:www.leapnlink.co.uk

Lily & Me

Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH

T: 01566 779477 / 01566 772121

E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com

W: www.lilyandmeclothing.com

MDA INTERNATIONAL

Brands: Blueberry, Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, Papucei, Baci & Amici.

E: office@mdainternational.co.uk

T: General: 020 7971 1084 Hannah: 07813925975

W: www.mdainternational.co.uk Instagram: mdainternational

Nomads

9 Western Road, Launceston, Cornwall, PL15 7AR

Contact: Shallon and Jo

T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

Olivia Darcy

Luxury Womenswear , designed and made in Yorkshire

E: info@oliviadarcy.co.uk W: www.oliviadarcy.co.uk/

Partners In Fashion (2019) LTD

Brands: Erfo – Franks Walder – Just White – Kris Fashion – Lecomte -Manisa -Maria Villalobos – Marina

V – Relaxed by Toni – Toni 35 Percy Street London W1T 2DQ

Contact: Cathy Vandeputte

T: 020 7636 4207

E: cathy.vandeputte@ partnersinfashion.co.uk

W: www.partnersinfashion.com

Pomodoro

Contact : Noreen and Hemant

E: info@pomodoroclothing.com

W: pomodoroclothing.com

T: 0208 961 4000

Sally Dawes Agency

Brands: ESTHEME CASHMERE, SFIZIO, INDIES, BLEU BLANC

ROUGE, PRET POUR PARTIR

T: 0776 997 03 87

E: sally@sallydawes.com

W: www.sallydawes.com

Tate Fashions

Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B

E: tatefashions@hotmail.com

T: 07712398549 01132459064

Tempest Designs

Brand names: Sarah Tempest

Fashion Jewellery, Handbags & Accessories

Contact: Michael Webster

T: 01656 842102

E: enquiries @tempestdesigns.co.uk

W: www.tempestdesigns.co.uk

Tor Fashion

Brands: Cream, Frank Lyman, Orientique, Tirelli, Condici, Ispirato, MOKE

T: 07855 481651

E: info@torfashion.co.uk

W: www.torfashion.co.uk

Instagram: torfashionltd

BOUTIQUE STAR AWARDS 2022 SHORTLIST

RETAILERS

Womenswear Independent of the Year

Biscuit Clothing and Living

DJV Boutique

Dressed by Dee Gemini Woman

Iris and Violet Kitty Brown Simply Devine Stick and Ribbon

Independent Group of the Year Biscuit Clothing and Living Iris and Violet Sassy and Boo

The Pantry Underwear

Creative VM Independent of the Year

Dressed by Dee Sassy and Boo The Pantry Underwear Velvet Ladieswear

Social Media Strategy of the Year

Chloe James Lifestyle Gemini Woman

The Pantry Underwear Maisie K

New Independent Retailer of the Year

Cuckoo

Evie Black Occasionwear Moo and Boom

SUPPLIERS

Sustainable Brand of the Year

Aspiga

By basics

Capri London

Jianhui London

Naeco

Nesavaali

No One True Anything Nudea

British Brand of the Year Capri London Chalk UK

From My Mother’s Garden Luella

Miss Milly Pomodoro

The Bamboo Wardrobe

International Brand of the Year Caprice Carla Ruiz Foil Jianhui London Orientique

Fashion Distributor of the Year Capri London Carol C Tate Fashion

Ocassionwear Brand of the Year

Carla Ruiz Gill Harvey Lizabella Olivia Darcy

Accessories/ Footwear Brand of the Year Caprice

LIOU

Miss Milly Scream Pretty Simply Devine

NOMINATIONS

Lifetime Achievement

To be announced during winners’ party

Newcomer

To be announced during winners’ party

Outstanding Business

To be announced during winners’ party