Boutique Magazine September 2021 by BPM008

SEPTEMBER 2021

BUSINESS SENSE FOR FASHION RETAILERS

Hit restart

Office-friendly fashion Scandi labels to love Short order top-ups Eco business ideas

ISSUE 130

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EDITOR’S LETTER

Brighter days ahead

EDITOR Gemma Ward gemma@bpmedialtd.co.uk

Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT FACILITIES MANAGER Beccy Wells – beccy@bpmedialtd.co.uk Tel 01795 515288 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2021 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of NOEN; Tel: 0207 636 3063 E: pug@godske.com godske.com

s the workplace beckons for thousands of office workers this month, there’s a palpable ‘back to school’ mentality in the air. According to a recent poll, more than half of London’s office workforce is expected to return to their desks for at least three days a week. This level is assumed to be echoed around the country as the nation edges ever closer to the new normal. And it is believed that this hybrid working model (part office and part at home) is very much here to stay. A transition back to the workplace then calls for a new uniform – and another opportunity for boutiques to shine. But, after spending so much time wearing elasticated waists while working from the kitchen table, what do people want to wear to work in the post-pandemic world? Fashion insiders think it will be a combination of hyper-smart and relaxed styles that nod to the new hybrid working approach. So, if you’re looking for inspiration for your own edit, we’ve got some great pieces over on page 27. Of course, with so much uncertainty around when forward orders were penned last year, AW21 was a tricky season to prepare for. Many indies who bought minimal stock are already finding that it’s not enough. Luckily, many brands are offering more inseason pieces than usual as we navigate

this next part of the pandemic. So, for those of you who need a quick refresh, we’ve hunted down some great short order ranges starting on page 34. Meanwhile, as we look forward to economic recovery, SS22 is set to be an important period for fashion indies. If you’re considering introducing some new brands, Scandi designers are an ever-popular choice. We uncover some of the region’s most promising labels over on page 42. The future remains unclear, but one thing is certain: retailers must stay relevant to survive. And as we embark on this fresh September start, we hope this issue inspires you to do so with excitement and optimism. Gemma Ward, Editor

SHORT ORDER

From 9 to 5 (and beyond)

BLAZER DRESS, LOUISE BLACK, £POA

STOCK UP

Scandi style THE SCANDINAVIAN FASHION BRANDS TO HAVE ON YOUR RADAR

NINA BODYSUIT, SHAHINI FAKHOURIE, £POA

CHIC AW21 BUYS TO CREATE THE ULTIMATE DESK TO DINNER WARDROBE

s workers prepare to return to the office this month for at least three days a week at their desks, new work wardrobes will be required across the nation. But with such a long period of WFH, will shoppers want to look hyper-smart or refuse to defer from comfort? Our prediction is that it’ll be a little bit of both. So from tailored suits to super-cool trainers, here are some of our favourite office-friendly buys to inspire shoppers this AW21…

BAG, ATP ATELIER, £POA DRESS, DASKA, £49.99

SCARF, SESAM, £POA

Holzweiler

PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383

NOELLE FLARED TROUSERS, LETOIT, £POA GOLD BRACELET, CHLOBO, £POA

SIENA SHIRT DRESS, ISABEL MANNS, £POA

BOOTS, ATP ATELIER, £POA

LOAFERS, SANTE + WADE, £POA

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BY BASICS

Danish label by basics offers short order garments all year round with a focus on quality and sustainability. Its in-season model offers stockists a constant flow of colours and styles throughout the year, with no minimum order requirement. Choose from hundreds of garments across its brands including by basics, OWN and blusbar. Each piece is made from eco-friendly fabrics such as bamboo, Oeko-Tex-certified cotton, mulesing-free wool and poplin in numerous colourways to suit your customer base. Its easy-wear pieces are produced in Europe and include quality knitwear, basic tees and long-sleeved tops alongside flattering trousers, skirts and dresses. By basics is delivered four weeks from order while the delivery cycle for OWN is current month plus six weeks. For example, orders placed in September will be shipped by 15 November. CONTACT: E: pg@bybasics.com bybasics.com

JENNIFER CARDIGAN, SUGARHILL BRIGHTON, £17.50

PUMPS, SANTE + WADE, £POA

HUGGIE EARRINGS, SCREAM PRETTY, £19.95

SEPTEMBER 2021 | boutique. | 29

FRANDSEN LOFINA

The brainchild of husband and wife team Lise-Lotte and Morten Svenninggard, independent Danish footwear brand Lofina launched in 1996. Its styles are made in Italy and boast a contemporary Scandinavianinspired aesthetic. The brand’s design signature sees edgy yet comfortable rubber soles paired with quality leather uppers, which it offers in numerous colourways. Buyers can create their own unique edits by mixing and matching uppers, soles and colours. For AW21, its collection includes cool chunky boot styles that will give pretty daytime dresses an edge. CONTACT: Tel: 07512 550 346 E: joannaedwardsagency.co.uk

A leading producer of outerwear in Europe for over 50 years, Frandsen offers on-trend coats and raincoats with a focus on quality. Its outerwear boasts refreshing details, timeless design and a sporty aesthetic – making it the perfect choice for UK fashion indies. Buyers can expect to find high quality materials and craftsmanship alongside clever shapes and design details. For SS22, its range includes versatile outerwear for all occasions, with every fabric, cut and detail carefully chosen by its design team. The label uses a range of robust fabrics ranging from luxurious cashmere to technical water-proof materials, ensuring shoppers are dressed for all weathers. CONTACT: Tel: 0207 636 3063 godske.com

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Take the risk, or lose the chance... We think more creative and we are not afraid of taken risks, we are more attuned, informed and responsible to oure actions. There is an almost magical feel in our collection, fusing statement pieces in innovative materials and finishes. With creative craft, art and most importantly, clothes with a purpose. Our collection strikes a perfect balance between opposite silhouttes, beautiful materials, flattering shapes, style icons and colors - all elements complimenting each other. NOEN Design Team

SEPTEMBER 2021 | boutique. | 5 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchﬁeld House, 14-18 Great Titchﬁeld Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows 6 | boutique. | SEPTEMBER 2021 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchﬁeld House, 14-18 Great Titchﬁeld Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

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SEPTEMBER 2021 | boutique. | 7

THE FASHION TROUSERS BRAND To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows 8 | boutique. | SEPTEMBER 2021 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchﬁeld House, 14-18 Great Titchﬁeld Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

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CONTENTS

SEPTEMBER 2021 | boutique. | 11

Autumn/Winter 2021

British by by nature

Lily & Me Autumn/Winter 2021 Collection AW21 stock available now and throughout the season while stocks last. 12 | boutique. | SEPTEMBER 2021

orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

DEBBIE MACPHERSON ATELIER

Inspiring independents step into the limelight ahead of Small Business Saturday

he countdown to this year’s Small Business Saturday has begun, with organisers unveiling its Small Biz 100 list and opening applications for f:Entrepreneur 2022. Now in its ninth year in the UK, Small Business Saturday will return on 4 December 2021 following its recordbreaking success last year, which saw an estimated £1.1 billion spent with small businesses across the UK. Twelve independent fashion businesses have been chosen as part of this year’s group of inspiring Small Biz 100 entrepreneurs and will be promoted during the run-up to the big day. This year’s line-up focuses on environmentally conscious brands, highlighting their role in tackling the climate crisis. Companies taking part include Pri Pri, which makes garments upcycled from preloved saris; Cucumber Clothing, offering sustainable nightwear and leisurewear; and Valiant Lingerie, specialising

in underwear for people who have received treatment for breast cancer. “Throughout the coronavirus crisis we have been reminded of the special role that small firms play in local communities,” says Small Business Saturday director Michelle Ovens CBE. “The stories of this year’s Small Biz 100 really bring this to life. As the UK recovers from the pandemic, small businesses still face considerable challenges. We are excited to be kicking off this year’s campaign to show our thanks and are encouraging people to get behind us.” Meanwhile, Small Business Britain has opened applications for 2022’s f:Entrepreneur #ialso 100 campaign and is urging female business owners to take part. Since launching in 2017, the scheme showcases and supports 100 female entrepreneurs each year, recognising the growing number of women running businesses while supporting their peers and communities. Research by Small Business Britain earlier this year signalled a strong

entrepreneurial outlook among UK women despite the challenges of the pandemic. Almost one fifth of those polled (17 per cent) said they are considering starting their own business, while two fifths (42 per cent) are motivated to turn a passion into a business. The f : Entrepreneur campaign aims to bolster this trend by spotlighting inspiring role models and offering skills training and networking opportunities with its large, vibrant community. Now in its fourth year, the impact of the campaign has grown year-on-year and it attracted a record number of applications in 2020. Ovens says: “We started f:Entrepreneur to celebrate phenomenal women and support their success. I’d encourage any woman running a small business in the UK today, who has a fantastic story to tell, to get involved and put herself forward.” Applications close on 30 September 2021. Enter via: f-entrepreneur.com/ fentrepreneur-100/ SEPTEMBER 2021 | boutique. | 13

FASHION FIX

Autumn Fair launches AIpowered app for latest edition

Lily Charmed celebrates 10-year anniversary

Independent fashion jewellery brand Lily Charmed is celebrating its 10-year anniversary this month following a decade of growth. Launched in 2011 by designer Lucy Lee, the collection is centred on creativity and storytelling, offering whimsical necklaces, earrings, rings, bracelets and charms. The sentiment of jewellery has always been the inspiration behind each of its pieces, with best sellers including its bee, feather and wishbone ranges. With a focus on ethical production, its jewellery is crafted using recycled sterling silver and gold-plated recycled silver. “For us charm jewellery has an emotional impact,” says Lucy. “Using recycled silver brings with it its journey: the silver had a life before, a purpose, its own story. And by reusing silver, we carry this on to the next generation!”

Lily Charmed has won numerous awards over the past decade and has created collections for the likes of notonthehighstreet.com and Mint Velvet. Its collections have grown year and year and its team has expanded from one person to 10 with Lucy’s sister, Jessica Pearce, joining as co-designer. This year’s plans include the launch of an improved trade website alongside a new Star Cluster and Christmas line, which lands next month. “The demand for charm jewellery is strong,” says Lucy. “It’s great that we have a design aesthetic that works for customers who don’t like mainstream charm brands.”

Autumn Fair unveiled a new official app to show-goers earlier this month, offering an easy-touse digital guide to help buyers get the most out of their trade show visit. Powered by Grip, the app uses AI-technology to offer product recommendations based on each user’s unique interests. It also features an interactive map to help visitors navigate the show and its product trails while users can also bookmark favourite exhibitors, products and seminars. Thousands of buyers attended this month’s Autumn Fair, which offered one of the largest wholesale line-ups of gift, beauty, wellbeing, children’s toys, greetings cards, homewares and fashion accessories in the UK. Its next edition will take place at the NEC Birmingham on 5-8 September 2022.

ONS figures reveal first decline in sales since shops reopened in April Retail sales volumes unexpectedly fell by -2.5 per cent in July compared to the previous month, resulting in the first decline in sales since shops reopened in April. Experts blame the wet weather, ‘pingdemic’ and Euro 2020 tournament for keeping shoppers away from physical stores. According to ONS figures, food store sales fell by -1.5 per cent, following a sharp increase in June during the England games. Clothing and lifestyle stores also saw a -2.0 per cent decline, while department stores saw a +0.02 increase on the month before. Online spending increased in July by +0.3 per cent compared to the month before, led by department stores (+13.1 per cent) and food (+4.5 14 | boutique. | SEPTEMBER 2021

per cent). This resulted in a slight increase in online spending to 27.9 per cent as a proportion of overall sales, which remains high compared with 19.8 per cent in February 2020. David Jinks MILT, ParcelHero’s head of consumer research, comments: “July’s retail sales figures are a train wreck. Over the previous few months, customers had regained confidence about shopping safely in the high street. Ending Covid restrictions as Delta variant cases began to climb was always going to lead to this. Customers now need

renewed assurance. Our research indicates the current proportion of online retail is a little high and will settle down at 25 per cent over the next few months. But that’s only if retailers successfully integrate safe in-store shopping with online options.”

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Joanna Edwards Agency www.joannaedwardsagency.co.uk 07989014141 / 07512550346 joannaedwardsagency@gmail.com

SEPTEMBER 2021 | boutique. | 15

FASHION FIX

Giving and Living launches double show for 2022 Trade event Giving and Living is serving buyers a double helping next year with a physical show from 16-18 January and online edition in May (9-11). Last year’s in-person event was cancelled due to Covid restrictions, so organisers say there’s pent-up demand from buyers for new products. Its next edition, taking place at Westpoint in Exeter, will have a strong focus on home and gifting products for the tourism market, which will appeal to indies in staycation hotspots. After Easter its second virtual event will unveil more lines from brands

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barometer INDUSTRY SALES FIGURES JULY 2021 (VERSUS JULY 2020)

+27.78% Average sales quantity while giving buyers an opportunity to find new suppliers without having to travel. From bags and books to cards and cushions, Giving and Living showcases a wide range of new products at varying price points. To register for free entry, visit givingandliving.co.uk.

Gift cards key to high street recovery, reveals survey New research reveals that gift cards could be a key driver in encouraging shoppers back to the high street. According to a survey of 2,000 UK consumers commissioned by the Gift Card and Voucher Association (GCVA), receiving a gift card would encourage over three fifths (63 per cent) of shoppers to visit physical stores. Meanwhile, 35 per cent say they feel more inclined to purchase gift cards for their favourite brands post-pandemic to help businesses get back on their feet. Its research also found that shoppers intend to support local and independent stores post-Covid, with over 15 per cent of consumers planning to shop at local high streets more often and one in eight wanting to visit nearby indies. Gail Cohen, director general of the GCVA, comments: “It has been extremely encouraging to see how motivated customers have been to get back out onto the high streets. It is a crucial time to be

Boutique

supporting our favourite businesses as they embark on a road to financial recovery. To know shoppers feel encouraged to return to the high street is reassuring to UK businesses, especially our independent shops, which are not supported by a global or national infrastructure.”

+6.72% Average selling price

-0.28% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Retaissance is a leading fashion and lifestyle agency of premium independent brands, supporting the retailer with low minimum order quantities, short orders, and never out of stock availability. For enquiries or to book a showroom appointment call +44 (0) 1606 633000.

Akola - Aldo Martins - A LINE - AMS Pure - Angelika Jozefczyk – Aurore - Barrus London - Coco & Kinney - COSEL Costellazioni - David Koma - Ella Palm - Elliot Young - Fassbender - Gas Bijoux - Jewel Tree London - J Label - Joyce & Girls KISS THE FROG - Ludique - Maria Kovadi - Mia Sahlberg - OSYLIA - Room 24 - WOLF 1834 - Zydrune

support@retaissance.com | www.retaissance.agency | +44 (0) 1606 633000 SEPTEMBER 2021 | boutique. | 17

ECO CHIC

Eco activist

Fully recyclable and handmade in small runs, Italian brand Varenna offers a line-up of sustainable leggings that are just the thing for hitting the gym or heading out to the shops. £POA; E: sofia@blackpr.co.uk

Anything is possible

Is it a scarf or a top? With Kind Bag’s new Scarf Bag, it’s entirely up to you. Inspired by traditional Japanese fabric Furoshiki, its silky PET material has endless possibilities. Use it with the handles included to create a round bag (pictured) or alone to fashion a bandeau top, neck scarf or hair tie. £POA; E: hello@kindbag.co kindbag.co

Made to order

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

Danish brand by basics offers made-to-order slow fashion in a world of colours. Order only what you need when you need it, with garments produced especially for you – meaning there’s no overproduction, no stock and no waste. Key pieces include its mulesingfree merino wool poncho and skirt in a chic almond milk colourway (pictured). Available in +60 colours with no minimum order requirements, £POA; E: pg@bybasics.com bybasics.com

Denim dreams

Founded by California native Jordan Nodarse, Boyish is a sustainable LAbrand denim brand offering vintage silhouettes with a modern twist. Its jeans, dungarees, dresses, jackets and shorts are all produced with sustainable fabrics through an environmentally friendly cruelty-free process - offering stylish options for conscious shoppers. £POA; Tel: 0207 725 5700 18 | boutique. | SEPTEMBER 2021

Down to a tee

Making its clothing debut this month, The Shoreditch Mask Company offers premium graphic tees, sweatshirts and floral print jackets. The east London-based label launched at the beginning of the pandemic making planet-friendly face coverings. Most of its products are made by hand in the UK using ethically sourced and eco-friendly materials. £POA; E: sofia@blackpr.co.uk

pg@bybasics.com SEPTEMBER 2021 | boutique. | 19 bybasics.com

FASHION FIX

All dressed up

Drawing influences from the 1990s with a hint of disco glam, Rotate’s SS22 collection provides the perfect excuse to dress up for any occasion with sequins, short hemlines, billowing sleeves and puffy shoulders. £POA; E: joo@birger-christensen.com

Ready for bed

Launched during lockdown by founder Jaya Sharma, luxe sleepwear brand Isla Day creates classic pyjamas in sustainable fabrics such as modal cotton and wood pulp. Its products also arrive in eco-friendly packaging including FSC certified paper, recycled cardboard and compostable shipping bags. £POA; E: sofia@blackpr.co.uk

Boutique loves…

MUST-HAVE STYLES TO STOP SHOPPERS IN THEIR TRACKS

Keep your cool

Established in 1994, Copenhagen brand Munthe is known for its hand-painted prints and feminine silhouettes alongside its cool and carefree Scandi aesthetic. Its SS22 collection serves up a veritable fashion feast with floaty dresses, smart suits and summer knitwear in vibrant patterns and hues. £POA; E: hlm@munthe.com

Excess baggage

Offering streamlined designs with a nod to contemporary streetwear, French menswear brand Les Deux’s SS22 line-up contrasts styles, fabric qualities and texture to create ultramodern looks. £POA; E: mk@lesdeux.com 20 | boutique. | SEPTEMBER 2021

Consciously created

Made in Paris and London, French brand Mamater creates fashion jewellery pieces entirely by hand using biodegradable organic materials and ethically sourced metals. Its Le Serpent Earrings (pictured) are a real showstopper. £POA; E: sales@mamater.com

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SEPTEMBER 2021 | boutique. | 21

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@thisiscaptureboutique

“Anyone else not ready for it to be Monday again? Why not pop into the boutique for some retail therapy to cheer yourself up…”

@smallbizsatuk

“Huge congratulations to Mandy Errington, our brilliant #SmallBiz100 alumni and founder of @djvipswich, who has been named as one of the most inspiring business women...”

@harrogatefashionweek

“Wow! What a show! It was amazing to welcome people from all over the country to the #HarrogateFashionWeek Trade Show earlier this week.”

@leveloneshowroom

“Come and see us tomorrow @SCOOPLONDONSHOW @leveloneshowroom in Gallery 4.”

Social butterflies @stockholmfashion weekofficial

As one of fashion’s biggest underdogs, Stockholm Fashion Week is a hotbed of Scandi design talent. Couldn’t get there? Hit the follow button on Insta instead! 22 | boutique. | SEPTEMBER 2021

@graceandmila

Chic Parisian womenswear label Grace and Mila shares regular inspirational photography from its latest collections across its account, which include its signature dreamy blouses and dresses.

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@thewomenssociety Follow Hertford indie The Women’s Society Boutique on Instagram to bring you joyful daily fashion updates and inspiration for your store’s own feed.

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SEPTEMBER 2021 | boutique. | 23

FASHION FIX

Roll up

Let the good times roll with Scream Pretty’s vintage-inspired Roller Skate Necklace. A throwback to its designers’ childhood, its 3D design is a miniature version of a classic 4-wheeled skate with two star-studded wheels, front-stopper, and lightning bolt motif. Crafted in sterling silver with the option of 18ct gold plating. £17.95; Tel: 01753 424 160 E: sales@screampretty.com tradescreampretty.com

In full bloom

British boutique label From My Mother’s Garden offers a colourful range of kimonos, robes, womenswear and accessories in exclusive prints inspired by the magic of nature. £POA; E: info@frommymothersgarden.co.uk frommymothersgarden.co.uk

Treasure trove

STANDOUT BUYS TO THRILL SHOPPERS THIS SEASON AND BEYOND

Office chic

With a commitment to sustainability, British womenswear brand Isabel Manns creates seasonless pieces made from luxurious ecofriendly fabrics. Its Esme Shirt Dress is a great option for those returning to the office this AW21. £POA; E: info@isabelmanns.com

Winter brights

Mini break

Scaled back to miniature proportions, See By Chloe’s Joan Bag Mini is crafted in textured leather and suede then finished with the label’s signature whip-stitched gold ring. £POA; Tel: 0033 144 943 333 chloe.com 24 | boutique. | SEPTEMBER 2021

Inspired by family walks during lockdown in the Surrey countryside, Capri’s AW21 collection features rich autumnal colourways and easy-wear shapes. Its Myriad Print Bubble Hem Dress is a standout style, crafted in a buttery soft viscose elastane jersey with a round neckline and flattering silhouette. Available on short order, £POA; Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com

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www.capriclothingonline.com • sales@capriclothing.co.uk • Tel: 0203 819 0819 SEPTEMBER 2021 | boutique. | 25

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STOCK UP

Stock Up

WHAT TO BUY NOW

Back to the office

BY MALENE BIRGER

transition back to the workplace calls for a new uniform – and whether your customers want smart tailoring or chic comfort, our pick of short order pieces have all bases covered… SEPTEMBER 2021 | boutique. | 27

SHORT ORDER

From 9 to 5 (and beyond) CHIC AW21 BUYS TO CREATE THE ULTIMATE DESK TO DINNER WARDROBE

BAG, ATP ATELIER, £POA

Holzweiler

SCARF, SESAM, £POA

GOLD BRACELET, CHLOBO, £POA

SIENA SHIRT DRESS, ISABEL MANNS, £POA

LOAFERS, SANTE + WADE, £POA

28 | boutique. | SEPTEMBER 2021

SHORT ORDER

BLAZER DRESS, LOUISE BLACK, £POA

NINA BODYSUIT, SHAHINI FAKHOURIE, £POA

DRESS, DASKA, £49.99

NOELLE FLARED TROUSERS, LETOIT, £POA

JENNIFER CARDIGAN, SUGARHILL BRIGHTON, £17.50

BOOTS, ATP ATELIER, £POA

PUMPS, SANTE + WADE, £POA

HUGGIE EARRINGS, SCREAM PRETTY, £19.95

SEPTEMBER 2021 | boutique. | 29

SHORT ORDER

REVERSABLE KELLY TOP, ISABEL MANNS, £POA

BLAZER, RABENS SALONER, £POA

RING, SIF JAKOBS JEWELLERY, £POA

Lovechild

TROUSERS, SYRA, £116

CATRINA BLOUSE, SUGARHILL BRIGHTON, £17.50 HEELED LOAFER, ATP ATELIER, £POA

EARRINGS, SIF JAKOBS JEWELLERY, £POA HOXTON TRAINER, COCOROSE LONDON, £POA

ATP ATELIER E: paulina.vinter@atpatelier.com; CHLOBO E: andi@chlobo.co.uk; DASKA E: sofia@blackpr.co.uk; ISABEL MANNS E: info@ isabelmanns.com; LETOIT E: sofia@blackpr.co.uk; LOUISE BLACK E: hello@louiseblack.co.uk; RABENS SALONER E: sv@inexcessfashion.com; SANTE + WADE E: hello@santewade.com; SESAM E: sesam@sesamofficial.com; SHAHINI FAKHOURIE E: sofia@blackpr.co.uk; SIF JAKOBS JEWELLERY E: mark@sifjakobs.com; SUGARHILL BRIGHTON E: wholesale@sugarhillbrighton.com; SYRA J E: sofia@blackpr.co.uk;

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SIMPLY GORGEOUS JEWELLERY AND ACCESSORIES X

BUY ONLINE www.missmilly.co.uk or tel: 01905 622 509

FIND US

SEPTEMBER 2021 | boutique. | 31

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows 32 | boutique. | SEPTEMBER 2021 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchﬁeld House, 14-18 Great Titchﬁeld Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

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SEPTEMBER 2021 | boutique. | 33

SHORT ORDER

Easy updates

SHORT ORDER FASHION AND ACCESSORIES TO REFRESH YOUR RAILS THIS AW21

J LABEL

Dutch womenswear brand J Label launched in 2018, offering fair and sustainable fashion that doesn’t compromise on style. Prints and details are key to the Indian-artisan-inspired collection, which combines signature printed dresses with knitwear, leather jackets and beautiful easy-wear embroidered blouses. Each of its pieces can layered and mixed and matched with the rest of the wearer’s wardrobe, creating a commercial yet unique collection that’s ideal for independent boutiques. For AW21, key colours include black, rhubarb, teal and off-white. Hero pieces include its sleek Beyhan blazer and trousers, which can be worn as a suit or styled as separates with leather and denim. Meanwhile, its Alpana dress and Krishna Blouse are great trans-seasonal pieces that can be worn all year round. Stock available to order now via Retaissance Agency; wholesale prices range from €30 - €90 while there is no minimum order requirement. CONTACT: E: sales@retaissance.com jlabel.com

FROM MY MOTHER’S GARDEN

A celebration of the joy of nature, From My Mother’s Garden is the brainchild of independent designer and boutique owner Penny Callaghan. The collection is inspired by time spent in her mother’s garden, with each piece crafted in sustainable fabrics. Choose from feminine and timeless pieces featuring bold botanical prints such as viscose and velvet robes and kimonos. New for this season, its Sew For Bees collection has been created with nature artist Alex Boon and features stunning illustrations of wild flowers and bumble bees. The brand’s range also includes a growing line of womenswear and fashion accessories encompassing velvet tops and raincoats alongside scarves, collars, cuffs, jewellery, hand fans, matching face masks and make-up bags. Wholesale prices range from £22.50 for lightweight kimonos to £50 for reversible velvet kimonos while the minimum order requirement is £300. CONTACT: Tel: 07825 148040 E: info@frommymothersgarden.co.uk frommymothersgarden.co.uk

ZSISKA JEWELLERY

Handmade in Thailand using resin and quality materials such as 24k gold leaf and pure silver leaf, Zsiska Jewellery specialises in timeless necklaces, pendants, earrings and bracelets. The creative flair and artistic energy of its design team ensures each piece is unique. Drawing inspiration from the diversity of different cultures as well as art, nature and fashion trends, its jewellery is perfect for strong and elegant women who want to be noticed. Standout ranges available for short order include Lexuse, offering a statement necklace, pendant, bangle and set of earrings crafted in resin that is made to look like liquid gold, silver or bronze. Meanwhile, Vintage Pearls offers delicate pieces embellished with glass pearl beads encapsulated in clear resin. Wholesale prices are around £15 per piece on average while the minimum order requirement is £300. CONTACT: Tel: 01784 482 888 E: sigal@sigaldistribution.com sigaldistribution.com 34 | boutique. | SEPTEMBER 2021

SHORT ORDER

JOYCE AND GIRLS

Sold by 500+ department stores and multi-brand boutiques stretching from Paris to Tokyo, Joyce and Girls is the brainchild of its free-spirited founder Murielle Sapart. The label creates clothing, footwear and accessories, combining clashing prints that effortlessly tie together to create a striking aesthetic. Now in its second generation, the founder’s two sons - Tristan and Nelson Pirouz - are spearheading the label with a clear vision that builds on the underlying values of this expressive and playful brand. With prints created in-house by its Italian design team, an average of 190 working hours are invested in one single design - resulting in a sophisticated fusion of colours. For AW21, hero pieces include the keyhole neckline Alba Dress, geometric orange Breat knit top and the multi-print Billa silk blouse. Wholesale prices are around £100 per piece on average while the minimum order requirement is three units per line. CONTACT: E: sales@retaissance.com

SUZIE BLUE

Family-run brand Suzie Blue supplies ethically produced clothing and jewellery created by artisan manufacturers in India and Indonesia. As well as being crafted using responsibly sourced materials, many of its pieces are also made by hand. For AW21, its collection features the brand’s signature combination of bold design, seasonal colours, and natural elements. Expect to see vibrant jewel tones alongside classic grey and neutrals. Also new for this season is Suzie Blue @Home, offering handmade homewares that echo the natural designs and textures of some of its bestselling pieces. Hero products for this season include a handmade long copper mix leaf necklace as well as a range of multi-coloured striped resin and wood necklaces (pictured). There’s also a Popcorn knit poncho in a double winter weight, available in six colourways. Wholesale prices are around £5.90 for necklaces on average while the minimum order requirement is £100; order now for next day delivery. CONTACT: Tel: 01636 704 042 suzieblue.com

MISS MILLY

British brand Miss Milly offers great quality costume jewellery and fashion accessories for reasonable prices. Its signature style is bold, with colourful resin pendants and coordinating earrings, bangles and rings at the heart of its range. For AW21, its new jewellery collection offers a mixture of traditional seasonal jewel colours such as teal, purple and red alongside bright tones of fuchsia and orange. The range also features a greater number of multi-coloured and multitonal pieces this season for boutiques looking to brighten up their displays. The brand says it is currently selling an array of colourways as shoppers are choosing what’s weather-appropriate rather than being dictated to by seasonal trends. Standout products include its magnetic brooches, Green, Teal and Mustard Necklace and Earrings as well as its Blue Resin Tie Necklace in royal blue. Meanwhile, making its debut this season is a new style of resin backed with a pearlescent paper, creating a striking animal print look. Wholesale prices range from £3 for earrings to £5 - £7 for necklaces while the minimum order requirement is £100. CONTACT: Tel: 01905 622509 www.missmilly.co.uk SEPTEMBER 2021 | boutique. | 35

SHORT ORDER

CAPRI CLOTHING

British womenswear brand Capri creates clothes that are flattering, fun and quirky, with a focus on fluid styling and casual elegance. Due to lockdown restrictions preventing many of its customers from viewing its AW21 range, the collection is now available on short order with good stock levels across the entire line. The emphasis on this collection is comfort, with easy-to-wear, versatile, flattering and relaxed shapes offered across dresses, tunics, tops and trousers. Its prints are inspired by family walks in the Surrey countryside, resulting in vibrant eye-catching patterns hand-drawn or hand-painted at its London design studio. With bold autumnal colourways including burnt orange, teal, plum, sapphire and ruby, there’s something for everyone from striking monochrome prints and lively geometrics to abstract leaves and florals. Available to view with your local sales representative or via online video; wholesale prices are around £26 per piece on average while there is no minimum order requirement for new customers. CONTACT: Tel: 0203 819 0819 E: sales@capriclothing.co.uk

SALOOS

Established in the wholesale market for over 30 years, British label Saloos creates all-inclusive fashion for older women. Its collections are available on both short and forward order, with chic classic silhouettes and Italian-inspired styles all designed in-house. With a focus on quality craftsmanship and fabrics, the brand’s signature prints create a striking statement on boutique rails. For AW21, its range is inspired by the latest Italian fashion trends, combining feminine silhouettes with flattering cuts and eye-catching prints. The collection includes a range of chic dresses and blouses – many of which come with a complementary necklace - alongside skirts, trousers and jackets in a rich autumnal colour palette. Best-selling pieces, which are updated each season, include its popular two-in-one double layered dress and jacket available in a range of prints. There’s also its flattering doublelayered A-line dress, produced in beautiful prints or plain block colours, alongside its dipped hem shirts and blouses. CONTACT: Tel: 0161 837 6010 E: sales@saloos.com saloos.com

SCREAM PRETTY

British independent brand Scream Pretty creates luxe, on-trend and affordable jewellery designed in the UK. Named Emerging Brand of the Year 2020 by Retail Jeweller Magazine, its styles are all designed in-house using recycled 925 sterling silver and 18ct gold plating. The range is packed with stylish high-quality jewellery from wear-all-day huggie hoops, ear cuffs and threader earrings to sets of mismatched studs, stunning pendants and layering chains. Retailers can create their own unique edit of mismatched earrings, stacking bangles, chokers, rings and necklaces with orders shipped within 1-3 working days. The brand’s latest Charm Hoop collection combines a riot of coloured crystals, shimmering pearls and opals, creating the perfect selection for mix and match styling. Other standouts include its Starburst Hoops, retro Mix Tape Necklace and its contemporary Spike Hoop Earrings – all available in sterling silver or gold plated sterling silver. Wholesale prices range from £10 - £18 per piece on average while the minimum order requirement is £200. CONTACT: Tel: 01753 424 160 E: sales@screampretty.com tradescreampretty.com screampretty.com 36 | boutique. | SEPTEMBER 2021

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PROMOTION

SPRING / SUMMER 20222 Ava i l a b l e t o v i e w f ro m J u l y 1 2 t h b y a p p o i n t m e n t o n l y a t

The Ivories 6 - 1 8 N o r t h a m p t o n S t re e t Islington London N1 2HY C o l l e c t i o n b o o k , v i d e o s , l i n e s h e e t s a n d s w a t c h e s a va i l a b l e u p o n re q u e s t fo r re m o t e o rd e r i n g . www.yaccomaricard.london pauline@yaccomaricard.london 07813402941

38 | boutique. | SEPTEMBER 2021

PROMOTION

Layer it up

A world of colours

Use by basics’ easy-wear pieces to create layered looks that are perfect for winter, such as pairing a vest with a dress in the same colourway or try mixing it up with different tones.

From neutrals to brights, create your own unique edit of styles from a choice of more than 60 available colourways in super-soft mulesingfree merino wool.

Bespoke basics

WITH NO MINIMUM ORDER REQUIREMENT, HELD STOCK OR WASTE, SUSTAINABLE LABEL BY BASICS OFFERS MADE-TO-ORDER GARMENTS FOR WHENEVER YOU NEED A REFRESH

Easy ordering

Everything is made to order with by basics. So with no minimums or fixed assortments, you can order precisely the styles, colours and sizes you wish.

Conscious commitment Ethical slow fashion

Choose styles that are made to order and buy only what you need when you need it. With by basics, you can select high quality styles that will last season after season.

Appeal to conscious shoppers with by basics’ garments, which are made by ethical manufacturers using sustainable fabrics such as organic cotton and mulesing-free wool.

CONTACT: E: pg@bybasics.com bybasics.com SEPTEMBER 2021 | boutique. | 39

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows 40 | boutique. | SEPTEMBER 2021 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchﬁeld House, 14-18 Great Titchﬁeld Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

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STOCK UP

Scandi style THE SCANDINAVIAN FASHION BRANDS TO HAVE ON YOUR RADAR

BY BASICS

FRANDSEN LOFINA

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Tor Fashion 07855 481651 | boutique. | 43 SEPTEMBER 2021 www.torfashion.co.uk

STOCK UP

SUNDAY GOMAYE

Perfect for stylish women of every age, Danish brand Gomaye marries Scandi tradition with international fashion trends, creating beautiful classics with a modern twist. The brand first launched in 2017 with a focus on effortless and easy-to-wear fashion with impeccable fit. Today each of its collections offers timeless dresses, separates and outerwear crafted in luxurious fabrics. For SS22, floral prints and bright hues are combined with minimalist shapes and a utility attitude, creating a chic and contemporary aesthetic. Its design team has reworked core basics this season and kept its fabrics simple to produce a wearable collection. CONTACT: Tel: 0207 636 3063 godske.com 44 | boutique. | SEPTEMBER 2021

Danish womenswear label Sunday specialises in vibrant casual styles for discerning shoppers. Its pieces are perfect for women who appreciate good quality and perfect fitting garments, which it offers at reasonable price points. The brand aims to deliver its collections into stores at the right time during the season so shoppers can update their wardrobes all year round. Its designers are inspired by global trends, which are then incorporated into its commercial styles. With a focus on quality, Sunday’s garments are crafted using cotton or cotton and viscose blends, which are carefully selected with comfort in mind. Meanwhile, with dress sizes ranging from small to 4XL, there’s something for every shopper and boutique. CONTACT: Tel: 0207 636 3063 godske.com

MOLLY JO

In-season womenswear brand Molly Jo offers sophisticated and elegant garments designed in Denmark. With an eye for detail and perfect fit, the label’s styles boast figureenhancing silhouettes and details that are designed to flatter the female form. Buyers can expect to find classic styles with a twist, combining colourways, patterns and prints that reflect the season’s biggest trends. Each collection offers light tops and dresses in eye-catching prints and colours alongside elegant trousers and jumpsuits. The label is perfect for boutiques with a fashion-conscious customer base looking for stylish clothing with refined details. CONTACT: Tel: 0207 636 3063 godske.com

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Appointments: M: +44 (0)7504 117954

SEPTEMBER 2021 | boutique. | 45

E: info@jpf.london

W: www.jpf.london

STOCK UP

NOEN

NORDIC GALLERY

Outerwear specialist Nordic Gallery creates Scandi-inspired coats and jackets with an edge. Launched last season, the label is answering the demand for luxurious outerwear styles for shoppers who are spending more time outdoors. Its unique highquality pieces ensure the collection stands out from other labels, offering striking sport-inspired pieces with impeccable fit that will appeal to fashion conscious shoppers. For SS22, its collection includes head-turning outerwear styles in glamorous techno silk fabrics finished with intricate design details. CONTACT: Tel: 0207 636 3063 godske.com 46 | boutique. | SEPTEMBER 2021

Scandi womenswear brand NOEN offers timeless yet contemporary styles for fashionable women who are looking for versatility for their wardrobes. Its comprehensive collection offers pieces for every occasion that celebrate all body types with flattering silhouettes and sophisticated colourways. With a strong offer of non-seasonal styles, its pieces are made to last – making its collection a great investment for boutiques. For SS22, its range includes brightly coloured and wellstyled soft suits and separates. Expect to find beautiful prints and strong seasonal qualities, with hero pieces including vibrant colour block tunics, bold button-down shirts, relaxed denim trousers and separates, easywear daytime dresses as well as chic summer outerwear. CONTACT: Tel: 0207 636 3063 godske.com

CREAM CLOTHING

Offering romantic bohemian-style fashion for modern women, Danish label Cream Clothing’s collections offer feminine shapes and exquisite details. For SS22, its main collection embraces handcrafted and DIY aesthetics with playful silhouettes, details and colours as well as statement pieces to elevate boutique edits. Themes include handcrafted details, floral prints in both vintage and multi-tonal colourways and flamboyant hues that can be worn to create a monotone look. Coral, green, blue and yellow are key colours in the collection, which are combined with earthy and neutral tones for a harmonious aesthetic. Expect washed and coloured denim, crochetlook knits, light woven cotton with eye-catching structures, soft cotton cashmere blends and suede leather. CONTACT: Tel: 07855 481 651 torfashion.co.uk

STOCK UP

RABENS SALONER

QÚE

Created for women of all ages, Qúe represents a lifestyle rather than just making a fashion statement. The brand’s target market is the woman who dares to stand in the spotlight, appealing to those who are young at heart and want to be edgy and sophisticated without compromising on quality and fit. Its styles are a twist on current trends, allowing your customers to express themselves while staying unique. Each bi-annual collection includes high quality fabrics such as viscose, cotton, silk and linen that are all carefully selected to flatter all shapes. For SS22, its collection includes delicate colours and unique prints to inspire shoppers, with key stories including pure and simple, fresh and floral as well as rich and spirited. CONTACT: Tel: 0207 636 3063 godske.com

STINE GOYA

Danish designer Stine Goya founded her eponymous brand in 2006, with a vision to offer a vibrant alternative to the traditional Scandinavian palette. Inspired by the Copenhagen city scape, its signature prints are bold and daring while remaining wearable and timeless. Each collection is underpinned by bespoke hand- drawn prints inspired by the art and design world. Hero pieces for SS22 include floral-festooned dresses in relaxed silhouettes, loose printed and colour block trousers and waist-hugging peplum jackets. CONTACT: E: os@stinegoya.com Stinegoya.com

Founded in 2007 by creative director Birgitte Raben, Rabens Saloner has become synonymous with contemporary languid elegance dipped in swirls and splashes of colour. With a design team based in Copenhagen and an outpost in Bali where its founder spends six months of the year, the brand captures an adventurous eclecticism infused with a rock ‘n’ roll spirit. For SS22, the brand is feeling reflective. Fascinated by the way silver mirrors colour and inspired by the multidisciplinary work of artists Gioele Amaro and Olafur Eliasson, Rabens has designed a collection that plays with colour, texture and fabric. Expect to see metallics, transparency and lightness - both in terms of weight and radiance - working together to create a wardrobe that is relaxed, fun and beautiful. CONTACT: E: sv@inexcessfashion.com SEPTEMBER 2021 | boutique. | 47

ACCESSSORIES

Fashion Extras BOOTS, JEWELS AND HOMEWARES TO INSPIRE YOUR NEW SEASON ACCESSORIES LINE-UP

Something to love

London-based brand Leo With Love creates pretty fashion jewellery pieces using Fairtrade materials including eco and recycled silver made from scrap jewellery and medical equipment. £90; E: leora@ leowithlove.com

Cowgirl cool

Western boots are making a comeback - these tan leather versions by New York-based footwear brand Blondish are handcrafted in Spain to the highest standard. £POA; E; sofia@blackpr.co.uk 48 | boutique. | SEPTEMBER 2021

Exotic escape

Inspired by the ancient architecture on India’s Maharashtra Coast, Pureshore Jewellery’s Ardour Necklace will make a pretty addition to jewellery edits this AW21. £POA; 4568 E: info@ pureshorejewellery.com

Animal friendly

Offering premium vegan silk loungewear, niLuu’s pieces are made from Peta-approved fabrics to guarantee that no animals were harmed during production. £422; E: sofia@blackpr.co.uk

Time to sparkle

Worn on the red carpet by Kyle Minogue, sustainable brand Dainty London Jewellery creates demi-fine pieces using recycled sterling silver and Fairtrade 18ct gold vermeil. Ring £85; E: info@daintylondon.com

Fallen halo

Turn heads with London-based designer Merve Bayindir’s premium millinery pieces, which include this velvet Halo headband covered with shaped decorative feathers. £POA; E: sofia@blackpr.co.uk mervebayindir.com

Midnight sun

Make a statement with Mamater’s stunning Le Soleil Brille earrings, which have been inspired by the blazing midday sun on the beautiful Gulf of Guinea. £90; E: sales@mamater.com

Foot patrol

French menswear brand Les Deux offers everyday basics with a nod to contemporary streetwear, with standouts including these military-style socks. £POA; E: mk@lesdeux.com

ACCESSSORIES

Autumn update

Made in Portugal using veg-tanned Spanish and Italian leathers, Sante + Wade’s AW21 collection includes a range of beautifully crafted footwear styles such as these chic biker boots. £POA; E: hello@santewade.com santewade.com

Purple reign

Introducing vibrant new colourways for AW21, sustainable accessories designer Taylor Yates creates handcrafted leather handbags and purses that are designed to last. £POA; E: sofia@blackpr.co.uk

Wild at heart

New for Christmas 2021, Cocorose London’s Hoxton Zipped Leopard Print trainers feature contrasting pink leather heels and gold zips for maximum style points this AW21. £POA; Tel: 0208 829 8919 cocoroselondon.com

Back to school

Made from recycled plastic PET bottles, Lefrik’s September Backpack is crafted in a durable and waterproof fabric while featuring inner pockets and compartments for kids’ school essentials. £POA; E: jarrod@lefrik.com

Chasing rainbows

Finished by a rainbow of sparking gemstones, Sif Jakobs’ 18ct gold plated pendant will make a chic addition to boutique gift and jewellery edits this AW21 and beyond. £POA; E: mark@sifjakobs.com

Eco-luxe

British brand Wild and Stone produces eco-friendly homewares and accessories with an emphasis on sustainability, quality and design. Standouts include its organic cotton hand towels. £6.25; wildandstone. com/pages/wholesale

Overnight success

Containing 99 per cent natural ingredients such as papaya and olive oil, Dr Paw Paw’s Overnight Lip Mask can be used at any time of the day to plump and smooth the lips. £3; drpawpaw.faire.com

Do the stomp

Created for the Danish brand’s SS22 collection, the Marsèll X ROTATE footwear range features gender-fluid footwear with oversized soles that will bring an edge to pretty summer styles. £POA; E: showroom@marsell.it

Soft focus

Perfect for cosy nights in, Chalk’s new Sherpa collection features luxe homewares crafted in tactile fabric. Its huggable cushions will instantly update sofas and beds. £POA; chalkuk.com/wholesale SEPTEMBER 2021 | boutique. | 49

PROMOTION

Data plan

IMPROVE YOUR NEW SEASON SELECTIONS WITH THREE SOFTWARE’S EPOS SYSTEM

s trade shows reopen, can retail technology help you make those important buying decisions? The answer is yes, as key to successful buying is good data as well as an instinct for what will sell. Such data can show you your previous bestselling styles as well as which colours you sell the most. Moreover, it can reveal the brands that deliver the best margin and sell-through as well as what stock you were left with at the end of the season. Most of today’s retailers work with an EPoS solution, but many aren’t industry specific. Three Software’s history is in fashion. Its directors were fashion retailers, so

its team understands size, colour and seasonality. It also knows all about customer loyalty and the importance of e-commerce integration to create a true omni-channel environment. In short, it knows how to help your business grow. “We are seeing retailers struggling to manage their business because of poor technology and bad data,” says MD Paul Fullalove. “If good tech was ever needed, it’s now.” Packages from £99 + VAT a month with no long-term contract, which includes an EPoS till, receipt printer, scanner and drawer, software, telephone support, on-site hardware support plus all updates and hosting (three-month deposit required).

CONTACT: Tel: 0845 130 7923 E: sales@threesoftware.com threesoftware.com/lite

Want to make space for new seasons stock? Turn your stock into cash We are buyers of all types of clothing and accessories from any season No minimum or maximum quantities. David Oliver Mobile : 07836 389 399 Email: david@dofg.net

50 | boutique. | SEPTEMBER 2021

CROWNGATE

LEATHERS Available to order for delivery in September. Various shades available. www.crowngateleathers.co.uk T: 07850217419 E: mon.handa@yahoo.co.uk

SEPTEMBER 2021 | boutique. | 51

PROMOTION

Retail solutions

BOOST YOUR BUSINESS ALL YEAR ROUND WITH CITRUS-LIME’S END-TO-END CLOUD RETAIL SOLUTION

f you’re a boutique owner, you’ll know how important it is to have an EPoS system that works with you. Cloud PoS is a powerful stock control and till system which forms the basis of CitrusLime’s End-to-End Cloud Retail Solution. It’s a comprehensive Point of Sale system that enables you to keep on top of your stock positions. It also helps you identify your best and worst sellers and where you’re achieving your greatest margins. You’ll also understand that a good website will help you sell your lines round the clock. Citrus-Lime’s Ecommerce Solution provides you

with a great website along with a built-in Click & Collect service. This gives your customers the flexibility to decide when they pick up their items. Alternatively, they can opt for delivery with the Courier Integration facility. Offering different ways to pay allows your customers to choose a checkout method that’s convenient for them. Citrus-Lime provides a variety of payment solutions to suit all needs, so your customers will always be able to stay on trend. Finally, offering a customer loyalty scheme encourages shoppers to return to your store. Using

Customer Rewards, they can save money on future purchases, online or in-store, so there’s always a reason to visit your store again.

CONTACT: citruslime.com

New from Boutique Boutique Social Media Masterplan and guide Created xclusively or ndependent etailers… If you would like more information please email julie@bpmedialtd.co.uk 52 | boutique. | SEPTEMBER 2021

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The Complete End-to-End Retail Solution Simple. Powerful. Affordable.

Cloud POS, Ecommerce and Intelligent, Seasonal Reporting

“We looked ... there isn’t another retail system out there that costeffectively delivers the End-to-End solution like that of Citrus-Lime Cloud POS. It doesn’t seem to exist.” Paul Trepte Trekitt Managing Director

www.citruslime.com SEPTEMBER 2021 | boutique. | 53

FALL WINTER 2021-22

NEXT AT TOP DRAWER STAND 169 Sigal Distribution 01784482888 54 | boutique. | SEPTEMBER 2021 sigaldistribution@gmail.com www.sigaldistribution.com

DESIGNERS HANDMADE JE JEWELLER WELLERY Y

Down to Business INSIGHT FOR FASHION INDIES

Conscious customers

s shoppers become increasingly conscious about how their clothes are made, haysmacintyre’s Natasha Frangos reveals how boutiques can improve their ethical fashion credentials…

CHRISTOPHER VEGA ON UNSPLASH SEPTEMBER 2021 | boutique. | 55

SS 2022 September 19-21, 2021 Fiera Milano RHO, Italy

Discover this story on themicam.com info@themicam.com tel. +39 02| SEPTEMBER 438291 2021 56 | boutique.

DOWN TO BUSINESS

Fashion with a conscience ETHICAL FASHION IS THE ONE TREND THAT’S HERE TO STAY, SAYS HAYSMACINTYRE’S NATASHA FRANGOS

he past 18 months have seen a notable shift in consumer behaviour with many shoppers now choosing retailers with strong ethical values. And with an increase in socially responsible initiatives, many businesses have now begun to focus on ethics and sustainability more than ever before. In many cases before the pandemic, ethical considerations were usually more heavily prioritised by smaller brands. These include Bethany Williams, the British designer upcycling waste to create fabrics. However, following the recent consumer shift towards sustainability and ethical fashion, larger brands are beginning to rethink their social impact too -from Pandora ceasing mining for diamonds to Hermès investing in mushroom leather. If this is anything to go by, ethical fashion looks like it’s a trend that’s here to stay.

As Covid-19 restrictions continue to ease and business activity bounces back, now is the time for fashion brands of all sizes to consider how they can do better ethically. And with concerns about the planet and fair treatment of workers coming to the forefront, it’s just as important for retailers stocking these brands to practice the ethics they preach.

What to look out for

Of course, this ethical shift cannot happen overnight; it takes time for businesses to become more socially responsible. And with ethics sometimes coming at a high financial cost, it may be more difficult for independents to make such changes easily. But for retailers wanting to improve their ethical stance, a simple approach and making long-term commitments is often the best way forward. Consumers understand that brands might not be able to make dramatic ethical

changes right from the start. Therefore, including consumers in the journey and being transparent about successes and mistakes may work in their favour. The first step for boutiques looking to make their overall business more ethical is to ensure the brands they stock are in line with their own values. The biggest consideration in doing this is to ensure workers at every stage of the supply chain are paid at least the minimum wage. Despite environmental concerns and sustainability being a current focus, fair pay is the most important ethical and legal consideration. Retailers who want to improve their own ethical credentials need to centre their values around working conditions, fair pay and ethical sourcing as well as stocking fashion brands with the same practices. For retailers stocking multiple brands, it is important to ensure suppliers do not contrast with their own values. SEPTEMBER 2021 | boutique. | 57

DOWN TO BUSINESS

Learning from the best

With an ever-increasing number of fashion businesses undertaking ethical initiatives, looking towards the industry leaders may be a good starting point for indies. Many large brands seeking to improve their ethical values are now looking to smaller boutiques who have been setting the standard for years, taking inspiration on how to implement these ethical practices in their own firms as well as pooling resources and collaborating. Joining other brands also has the potential to drive creativity and lead to new initiatives, such as fruit giant Dole working with London start-up Ananas Anam to donate leftover pineapples to create the vegan leather. Pursuing either approach could be greatly beneficial to pushing the ethical agenda in the industry. For retailers that stock multiple brands, this can have complex consequences for supply chains. Given that each boutique’s ethical reputation often hinges on the values 58 | boutique. | SEPTEMBER 2021

of all businesses they work with, retailers should do their research. In fact, many firms are moving towards being a ‘B corporation’ in order to ensure their suppliers are always in alignment with their own practices. However, this can be expensive and may not be an accessible option to some smaller independents. For smaller firms, it is therefore vital that research is carried out into all suppliers properly, along with ensuring that they always remain transparent to their customers. Ensuring this is the case means brands can benefit from the good reputations of those businesses that they are associated with.

Balancing the books

The scale at which retailers can reach an ethical focus is often dependent on their financial capabilities. For some independents, the cost of overhauling the brands they stock may outweigh the benefits. And with mounting pressure on brands to pay higher wages, source more sustainable fabrics and implement ethical

initiatives, there is no denying that operational costs will rise. Change needs to be justified, but this justification does not need to be necessarily financially driven. Of course, businesses do always need to consider the cash implications to survive, but improved ethics can often lead to financial gains coming as a by-product, so long as this isn’t seen to be the goal initially. More customers than ever are now prepared to pay the price for strong ethics. With the pandemic driving fashion customers towards supporting sustainability-focused, local business, demand for transparency is on the rise. Consumers are now considering the sources of their purchases and shopping for pieces that will last for many seasons. Therefore, retailers that do not reflect the values of their customers risk losing out to competitors.

Communicating practices

In an era of ‘fake news,’ communicating ethics can seem like virtue-signalling. Honesty is vital, or brands risk damaging their reputation. Balancing ethics for its own sake and for its financial benefits is a key challenge retailers face in changing and communicating their new ethical practices. Some may question the ethical steps of fashion retailers, but more discussion and consideration of the issue is certainly a step in the right direction. And with many small boutiques leading the trend, there is no doubt that more large brands will continue to follow in their footsteps. Natasha Frangos is partner for London-based chartered accountants and tax advisor firm haysmacintyre.

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High High quality qualityfashion, fashion, designed in the UK. designed in the UK.

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Shop Talk

INDUSTRY OPINION

Perfect science

DOMESTIC SCIENCE

illed to the brim with products sourced from farflung corners of the globe, Cotswolds indie group Domestic Science offers everything from vintage furniture and scented candles to dresses and sunglasses. Here we speak to owner Libs Lewis to find out how why she opened a third bricks-and-mortar store in the middle of a pandemic… SEPTEMBER 2021 | boutique. | 61

SHOP TALK

Domestic bliss

HOW DOMESTIC SCIENCE OWNER LIBS LEWIS HAS CREATED AN INSPIRING INDIE GROUP WITH A CAPTIVATING MIX OF BRANDS AND PRODUCTS

pened in 2011, Cotswoldsbased lifestyle indie group Domestic Science offers an eclectic mix of contemporary and vintage finds inside quirky stores. Each product is handpicked by former antiques dealer Libs Lewis, who chooses products she loves. With three bricks-and-mortar stores and a growing e-commerce business, the indie stocks fashion collections from the likes of American Vintage, Birkenstock, Rains, Becksondergaard and Mads Norgaard. Here we speak to the owner to find out what makes the Domestic Science shopping experience stand out…

What is your career background?

When I was 21 years old, I co-owned a house clearance business alongside a shop selling our finds for about 10 years. I’d always had a passion for old things and clearing houses was an amazing way to find some gems. I then joined up with two school friends and ran an antiques and interiors shop in Tetbury for another 10 years. After running the business for about a decade, we decided to go our separate ways in business while remaining friends. I decided to mix new everyday products that I loved with vintage pieces - and that was the beginning of Domestic Science

What is Domestic Science’s USP?

I guess it’s that you never know what you are going to find here. You may discover a product that you haven’t seen since childhood. Or, if you visit to buy a present for someone, there’s something for everyone. The mix is incredibly diverse and the thread joining it all together is that I love every product we stock. 62 | boutique. | SEPTEMBER 2021

LIBS LEWIS, OWNER OF DOMESTIC SCIENCE

SHOP TALK

Has your business model changed since it first opened?

Yes, definitely. As the years have gone on, I have become much more conscious when sourcing new products as it’s become more important to find sustainable and fair trade items. The store’s offering has changed too: I decided to buy in clothing made by a tiny company in Dorset to complement our homewares and was surprised by the positive response from our customers. Now clothing is one of our biggest departments.

How would you describe the in-store shopping experience?

Some say it’s an assault on the senses! There is so much to look at and all the soaps and scented candles give the shop a wonderful fragrance. Everything inside the shop is displayed on vintage furniture such as work benches, old wooden filing shelves and school lockers. All of these are familiar to most people so there is a very nostalgic feel to the shops. Two out of three of our shops also have an in-house café, so there’s usually delicious aromas coming from the kitchens as well.

What are your best sellers? I would say that candles are one of our best-selling products, I guess because they get used up! Cushions are also popular as well as soap and soap dishes, tea towels, vases and vintage pieces. We sell a little bit of a lot of products every day.

Where do you do your buying?

I buy from literally all over the place. Some things are made very locally to me

or from around the UK. We sell products made in Scotland, Wales and Ireland alongside others that might come from India and Bali, plus a lot from France, Italy, Spain and Scandinavia.

How do you choose products?

Buying is easy for me. When I first look at something I either like it or I don’t. I trust my gut; that certainly comes before wondering if people will buy it. SEPTEMBER 2021 | boutique. | 63

SHOP TALK Who is your target market and does this differ at each of your stores?

Probably women between 30 and 70 but then we sell to a lot of men as well. Our customers are as diverse as our range of products!

Why did you choose Nailsworth for the location of your first boutique?

I love Nailsworth. It has a lovely mixture of society all living alongside each other and it is a liberal-minded place to live. I first opened there because my husband owns the building and suggested I took the unit over when the previous tenant handed in their notice. It was also his idea to open a café and it’s created a much nicer shopping experience.

How did the pandemic affect your business?

While the shops were closed we had no income. It did allow me time to think as usually every day is fairly fast paced and there’s not much time to reflect. We did have an e-commerce presence, but it wasn’t very well populated with products. The first lockdown gave us time to improve the website and get many more of our products online, which was obviously a great help for Christmas sales plus the next two lockdowns. Also the grants and furlough scheme have really helped.

Why did you decide to open a third store and how difficult it was it to manage during the lockdowns? Opening a third shop was the last thing on my mind, but I received an email from a regular customer in the Tetbury shop (who I’d never met) who had bought an 11-unit building in a courtyard in Stow-on-the-Wold. He had a vision of how he wanted the courtyard to be and thought Domestic Science would be a good fit. So I went along to meet him and look at the premises, deciding pretty soon to go ahead. We decided to make some changes to the premises during 64 | boutique. | SEPTEMBER 2021

lockdown, so it was actually the perfect time to get the builders in.

How would you describe the latest store?

It’s the little sister of the Tetbury and Nailsworth branches. It’s just a one up one down unit, so offers an edit of the stock we offer at Domestic Science. It has had a really good response in the town so far with locals and visitors.

What are your plans for the next 12 months?

The plan is to grow the e-commerce side of the business and put more systems in place to streamline our operations. We have just taken on an old mill in Stroud for use as warehouse and office space to allow this to happen. I am optimistic about the year ahead and we shall need to recruit more people to allow us to continue to keep up with the growth.

And what about plans for the future of Domestic Science? I would like to begin to have our own lines of products, but that all takes time and a lot of thought. Who knows, one day there might be another baby sister - watch this space.

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SHOP TALK

“Consumers’ buying behaviour and wardrobe choices have pivoted as the pandemic has played out” HARI KRISHNADASAN, MD AT CAPRI CLOTHING, ON WHY UNLOCKING THE COUNTRY HAS BOOSTED FASHION SALES

“N

ow people in the UK no longer need to work from home, more than half of London’s office workers are now expected to spend at least three days a week at their desks. This announcement forms part of the government’s covid roadmap to recovery and will be welcome news for many business owners - especially those retailers relying on office footfall in town the city centres. “The government wants to aid business recovery as quickly as possible and has told companies to start preparing and planning for a safe return to the workplace. City centres and towns as we all know have suffered during the various lockdowns and employers returning to work will have a positive effect on trade in the immediate vicinity of where they work. “According to a leading data provider, fashion sales were up by 51 per cent in July 2021 compared to pre-pandemic July 2019. Consumer confidence was also up, with average order values out-pacing 2020 levels since March and peaking in the last week of July, rising to +17 per cent year-on-year as the nation came out of lockdown. “Meanwhile, order volumes of women’s dresses jumped by 8 per cent from June to July ahead of Freedom Day. Women’s dresses have also seen a steady rise since the start of the year as restrictions have eased, rising 150 66 | boutique. | SEPTEMBER 2021

PHOTO BY ALEX AZABACHE ON UNSPLASH

per cent from February to March when outdoor mixing was once again allowed. And this trend continued to rise, peaking in May (up 198 per cent points since the start of the year) when hospitality fully reopened. “While a return to the office is boosting more occasionwear sales, a move to hybrid working for many is also impacting fashion category spend. With 43/50 of the UK’s biggest employers not planning to bring staff back to the office full-time, the shift between workwear and ‘work from home’ wear also remains fluid. “In late 2020, as Brits took meetings via video calls, women’s tops outpaced orders of trousers and skirts by 120 per cent while sales of men’s tops outperformed trousers by 90 per cent over the same period. However, by

June, the gap closed to just 5 per cent in womenswear and 17 per cent in menswear, signalling that top-to-toe outfitting is now returning. “Consumers’ buying behaviour and wardrobe choices have pivoted as the pandemic has played out. Some have changed shape while others have adjusted their style preferences as they’ve adopted to lockdown, easing of restrictions and new working routines. “As a brand, understanding and keeping up with these emerging behaviours relies on the ability to draw insight on how customers shop across collections, categories and price points both within and outside of our brand. This can then be part of key decisions so the emerging needs of shoppers can be met on a true oneto-one, ongoing basis.”

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Telephone: 01422 369082 Email: kevan@kevanjon.com

www.kevanjon.com

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