Autumn upgrades
Hybrid workwear
Inside Doodie Stark
Star Awards shortlist
Cosy accessories
orders@lilyandmeclothing.com lilyandme.com +44(0) 1452 207 766 Welcome to our most sustainable collection to date with bespoke printed fabrics and textured knits sat alongside plain outfitters. To view the range, please contact your local agent or get in touch with us using the contact details below. CLOTHES FOR JOYFUL LIVING
EDITOR
Gemma Ward
gemma@bpmedialtd.co.uk
PRINT AND ONLINE SALES
Julie Neill – julie@bpmedialtd.co.uk
Tel 01795 515288
Tel 07960797383
DESIGN AND PRODUCTION
Jack Witcomb – jack@bpmedialtd.co.uk
CREDIT CONTROL
Jilly Barker - Jilly@bpmedialtd.co.uk
PUBLISHERS
Julie Neill
MANAGING DIRECTOR
Julie Neill
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Seeing stars
Entries closed for the Boutique Star Awards 2023 earlier this month and we’ve been absolutely bowled over by the submissions. The finalists for this year’s competition are all outstanding and it’s going to be a very difficult task for our judges to decide on the ultimate winners. Turn to page 12 to find out who’s made the shortlist. We’d like to thank every person who took the time to send in a nomination or entry. As ever, it’s been so inspiring to read about some of the amazing businesses in this industry.
ON THE COVER:
Image courtesy of Notes du Nord; E: sales@notesdunord.com notesdunord.com
We originally launched the Boutique Star Awards in 2019 to celebrate independent fashion retailers and their suppliers. Last year the winners’ party took place at London’s May Fair Hotel, where industry insiders gathered to raise their glasses to all the finalists. For 2023, we’re planning an even bigger and glitzier event at the same iconic venue. However, this time we’ll be taking over the hotel’s ballroominspired Crystal Room - providing a sensational backdrop for what’s sure to be a memorable event. The party takes place on Thursday 9 November and tickets are on sale now – turn to page 11 to find out more.
Inspiring businesses is a running theme throughout this issue as we highlight some of the best new
launches, collections and brands. In this month’s Shop Talk section, we speak to Doodie Stark founder Liz Jefferson about her stunning new store. Located in the retail group’s original home of Lindfield in Sussex, it features an interior that wouldn’t look out of place on Grand Designs with a u-shaped shop floor and serene outdoor courtyard. Its home is a former derelict bakehouse, which underwent a radical transformation led by Liz and her husband, Rupert. The result is absolutely breathtaking - turn to page 55 for more.
With the autumnal equinox coming up later this month, we also pick out some cosy homeware and accessories brands on pages 28-29 And for anyone who’s got the ‘back to school’ feeling, don’t miss our hybrid-working edit on pages 34-35 .
G emma Ward, Editor
SEPTEMBER 2023 | boutique. | 3 boutique. Boutique loves… MUST-HAVE FASHION BUYS TO SEDUCE SHOPPERS THIS AW23 FASHION FIX Party perfect Available on short order, Goddiva’s elegant occasionwear combines luxe fabrics, striking silhouettes and exquisite details to offer red carpet-inspired looks at speedy delivery to your store. Average price £30 each, minimum order £150; Tel: 0208 597 2744 citygoddess.co.uk E: support@citygoddess.co.uk The One Featuring a cool reworking of its iconic sneaker design, Wushu Ruyi’s limited edition The One trainer boasts sporty shape, re-sized embroidered logo and embossed rubber sole. £POA; E: tanya.auburncollective@gmail.com auburncollective.co.uk Mermaidcore Nodding to one of the biggest trends of 2023, Samsøe Samsøe’s emerald sequinned Sally dress is the perfect party season showstopper for aspiring mermaids. Landing in stores from October; £POA; E: vitus@samsoe.com Have a heart Made from luxurious organic jersey, Chalk’s super-soft Louise heart emblem t-shirt is the perfect layering piece for stylish autumn Available in five colourways; 2pk Spring glamour From feminine tailoring to flirty dresses, womenswear label Taifun adds quirky twists to everyday staples. For SS24, buyers can expect monthly newness arriving from January with figure-flattering suits, special occasion jumpsuits and stylish coordinates taking centre stage. From £70 for tops and blouses; Tel: 0207 436 8383/ 0777 592 3353 E: beau.scarlett-pitt@gerryweber. com gerryweber.com/en-eu/brands/taifun 56 boutique. SEPTEMBER 2023 SEPTEMBER 2023 boutique. 57 SHOP TALK Destination retail REVEALING THE STORY BEHIND HER STRIKING NEW STORE, DOODIE STARK FOUNDER LIZ JEFFERSON TALKS TO GEMMA WARD ABOUT BUYING, SELLING AND RENOVATING Liz Jefferson is palpably excited about the latest opening for her womenswear indie group, Doodie Stark. shop in Lindfield, Sussex, and joins another six-year-old store in Horsham. But this new addition to the family is extra special. Set inside completely reimagined former bakehouse, the new 1,720sq ft Grand Designs-style destination store is the stuff independent retail to walk through the door every day,” says the founder, who designed the airy space with her husband, Rupert. “Seeing what we’ve managed to achieve with this unique shop fills me with so much pride.” A new home The building itself, once quite literally the place baker would make bread to sell in the shop in front, was derelict when Liz first set her heart on it in January last year. However, despite the smashed windows, peeling paintwork and decades of dirt, she knew it was the one: “As soon as we saw the Bakehouse, we wanted it,” she says. “But there were two other parts to the plot that we didn’t want: an old run-down house and small high street shop. Unfortunately, the seller wasn’t prepared to let us buy the building on its own, so we had to take huge risk and purchase all three properties. Thankfully, we managed to sell on the other parts quicky to fund our renovations.” Today the original Bakehouse building is completely unrecognisable. Working with builders, it underwent 10 long months of transformation. Two brand new ‘wings’ were added onto the structure’s original shell, creating contemporary u-shaped shop floor. That now surrounds serene outdoor courtyard area laid with stone tiles, comfy seating, luscious plants and spa-like water feature. “We drew inspiration from beautiful Californian stores such as James Perse, which incorporate outdoor areas,” Liz says. “Then, for the interior, we looked to some of our favourite retailers in Copenhagen.” The new shop’s modern barnstyle exterior, finished with brick slips and black wooden cladding, is still very much in-keeping with the area’s historic buildings. And although hidden from the high street’s main thoroughfare, its strikingly dramatic façade has been designed to capture the imagination of approaching visitors in true destination store style. Career highlights Liz’s journey to becoming an indie retail owner is just as impressive as the new Doodie Stark. After studying clothing technology and management at the London College of Fashion, she landed job as the assistant to John Galliano’s production manager during the heady supermodel era. But getting the job turned out to be slightly more ‘hands on’ than she’d expected: “I began as pattern cutter on work experience placement,” she says. “But John Galliano, who does lot of cutting on the body, noticed that I’m very tall, so asked if he could pin and cut garments on me.” Liz spent hours each day watching him work. And once her placement finished, she was offered permanent position for post-graduation: “After university The role covered all aspects of production - from ordering fabrics and trims to distributing samples and collections. also monitored the progress and quality control of collections to meet delivery deadlines into stores.” Those were the days when Linda Evangelista, Christy Turlington and Naomi Campbell were walking the catwalk - and Liz got to attend all the shows too, either helping to dress the models or seating the press. “It was such an exciting time,” she says. “I even made and stepped in as model during rehearsals. Sometimes had to pinch myself that had such an amazing job.” In 1996, when Galliano left the UK to work for Dior, Liz was appointed as production manager for diffusion label Galliano Genes. She then moved into the sales side of the industry, working as distributor for Valentino Jeans Molten Street: “At that time it was one of the best jeans collections around and sold to the UK’s biggest buyers – it was fantastic experience,” she says. Later Liz started working for mid-market brands such as Sticky Fingers and Great Plains, where she “learned how to be commercial.” This experience essentially helped lay the perfect foundations for her career as retailer: “I worked with the designers to ensure every sample was the perfect shape, fit, price point and colour to maximise large department stores such as Fenwicks and Bentalls, learning the importance of reporting, analysing sales figures and budgeting.” SHOP TALK 56 boutique. SEPTEMBER 2023 SEPTEMBER 2023 boutique. 57 SHOP TALK Destination retail REVEALING THE STORY BEHIND HER STRIKING NEW STORE, DOODIE STARK FOUNDER LIZ JEFFERSON TALKS TO GEMMA WARD ABOUT BUYING, SELLING AND RENOVATING Liz Jefferson is palpably excited about the latest opening for her womenswear indie group, Doodie Stark. shop in Lindfield, Sussex, and joins another six-year-old store in Horsham. But this new addition to the family is extra special. Set inside completely reimagined former bakehouse, the new 1,720sq Grand Designs-style destination store is the stuff independent retail to walk through the door every day,” says the founder, who designed the airy space with her husband, Rupert. “Seeing what we’ve managed to achieve with this unique shop fills me with so much pride.” A new home The building itself, once literally the place baker would make bread to sell in the shop in front, was derelict when Liz first set her heart on it in January last year. However, despite the smashed windows, peeling paintwork and decades of dirt, she knew it was the one: “As soon as we saw the Bakehouse, we wanted it,” she says. “But there were two other parts to the plot that we didn’t want: an old run-down house and small high street shop. Unfortunately, the seller wasn’t prepared to let us buy the building on its own, so we had to take huge risk and purchase all three properties. Thankfully, we managed to sell on the other quicky to fund our renovations.” Today the original Bakehouse building is completely unrecognisable. Working with builders, underwent 10 long months of transformation. Two brand new ‘wings’ were added onto the structure’s original shell, creating contemporary u-shaped shop floor. That now surrounds serene outdoor courtyard area laid with stone tiles, comfy seating, luscious plants and spa-like water feature. “We drew inspiration from beautiful Californian stores such as James Perse, which incorporate outdoor areas,” Liz says. “Then, for the interior, we looked to some of our favourite retailers in Copenhagen.” The new shop’s modern barnstyle exterior, finished with brick slips and black wooden cladding, is still very much in-keeping with the area’s historic buildings. And although hidden from the high street’s main thoroughfare, its strikingly dramatic façade has been designed to capture the imagination of approaching visitors in true destination store style. Career highlights Liz’s journey to becoming an indie retail owner is just as impressive as the new Doodie Stark. After studying clothing technology and management at the London College of Fashion, she landed job as the assistant to John Galliano’s production manager during the heady supermodel era. But getting the job turned out to be slightly more ‘hands on’ than expected: “I began as a pattern cutter on a work experience placement,” she says. Galliano, who does a lot of cutting on the body, noticed that I’m very tall, so asked if he could pin and cut garments on me.” Liz spent hours each day watching him work. And once her placement finished, she was offered permanent position for post-graduation: “After university The role covered all aspects of production from ordering fabrics and trims to distributing samples and collections. also monitored the progress and quality control of collections to meet delivery deadlines into stores.” Those were the days when Linda Evangelista, Christy Turlington and Naomi Campbell were walking the catwalk and Liz got to attend all the shows too, either helping to dress the models or seating the press. “It was such an exciting time,” she says. “I even made and stepped in as model during rehearsals. Sometimes had to pinch myself that had such an amazing job.” In 1996, when Galliano left the UK to work for Dior, Liz was appointed as production manager for diffusion label Galliano Genes. She then moved into the sales side of the industry, working as distributor for Valentino Jeans Molten Street: “At that it was one of the best jeans collections around and sold to the UK’s biggest buyers – it was fantastic experience,” she says. Later Liz started working for mid-market brands such as Sticky Fingers and Great Plains, where she “learned how to be commercial.” This experience essentially helped lay the perfect foundations for her career as retailer: “I worked with the designers to ensure every sample was the perfect shape, fit, price point and colour to maximise large department stores such as Fenwicks and Bentalls, learning the importance of reporting, analysing sales figures and budgeting.” SHOP TALK
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Fashion Fix
Tickets now on sale for the Boutique Star Awards 2023 winners’ party
Tickets for the Boutique Star Awards 2023 winners’ party are now available to purchase. The special industry event, taking place on Thursday 9 November, will be held inside the Crystal Room at London’s May Fair Hotel. Guests will be served welcome drinks followed by a threecourse feast with wine before attending a glittering awards ceremony and DJ after party.
Television presenter Hayley Sparkes will return as compère this year to present trophies to the winners of 16 different categories. Retailer awards include Fashion Independent of the Year, Social Media Strategy of the Year and Community Hero of the Year while supplier categories include British Brand of the Year and Female Founded Brand of the Year. Three nominationonly awards – Lifetime Achievement,
Newcomer and Outstanding Business –will also be announced on the evening in recognition of this year’s most exceptional individuals.
“The Boutique Star Awards winners’ party is such a fun annual event and a great way to celebrate the year before the hectic festive season begins,” says Boutique magazine publisher Julie Neill. “We have an fantastic evening planned inside the May Fair’s stunning ballroom-style Crystal Room. As well as announcing the award winners, it’s also a lovely opportunity for everyone to get together and raise their glasses to all the exceptional people working behind the scenes in this industry. It’s going to be a night to remember, and we can’t wait to see you all to celebrate your achievements.”
The Boutique Star Awards first started in 2019 awarding 12 trophies to leading indie retailers and
suppliers. After a two-year hiatus, the competition returned in 2022 with the winners’ party taking place in the May Fair Hotel’s Danziger Suite. Fashion independents scooping awards included Biscuit Clothing and Living for Womenswear Independent of the Year, Chloe James Lifestyle for Social Media Strategy of the Year and The Pantry for Independent Group of the Year. Winning suppliers included From My Mother’s Garden for British Brand of the Year and Nudea for Sustainable Brand of the Year while Scream Pretty was named Accessories/ Footwear Brand of the Year.
Turn to the next page for 2023’s shortlist...
Boutique Star Awards 2023 winners’ party tickets cost £190 each; E: julie@ bpmedialtd.co.uk to book or visit boutique-magazine.co.uk/buy-tickets for more information.
SEPTEMBER 2023 | boutique. | 11 FASHION FIX
ESSENTIAL NEWS FOR FASHION INDIES
THE MAY FAIR HOTEL CRYSTAL ROOM
FASHION FIX
Shortlist announced for Boutique Star Awards 2023
The shortlist for this year’s Boutique Star Awards has been revealed with over 20 leading fashion independents selected as finalists. Young Ideas, Domino Style, Doodie Stark and Kiti are among those up for awards while brands including Pomodoro, Coti Vision, Campo Marzio and Wushu Ruyi have also been shortlisted.
Since launching in 2019, the Boutique Star Awards is a celebration of the industry’s best independent
retailers and suppliers. This year’s winners will be announced on Thursday 9 November at a celebratory party at London’s May Fair Hotel. Event tickets are now on sale via boutique-magazine.co.uk/buy-tickets and cost £190 each.
Attendees will enjoy welcome drinks followed by a three-course feast with wine in its Crystal Room, an awards ceremony hosted by television presenter Hayley Sparkes and a DJ after party.
BOUTIQUE STAR AWARDS 2023 SHORTLIST
RETAILERS
Fashion Independent of the Year
Artichoke
Collen and Clare
Cuckoo Boutique
Domino Style
Dragonfly Boutique
Kiti
Niche
Renes Fashion
The Pantry Underwear
Velvet Ladieswear
Very Stylish Girl
Young Ideas
Quattro Rish
Independent Group of the Year
Domino Style
Doodie Stark
The Pantry Underwear
Velvet Ladieswear
Young Ideas
Creative VM
Independent of the Year
Cuckoo Boutique
Doodie Stark
Eyestyle Studio
MinimuMaximuM
Velvet Ladieswear
Social Media Strategy of the Year
Collen and Clare
Domino Style
Kiti
Maisie K
The Pantry Underwear
Young Ideas
Quattro Rish
New Independent Retailer of the Year
Elouise Boutique
JB and Boom
Lifestyle Battle
MinimuMaximuM
Split Figs
Community Hero of the Year
Angie Huddard, Angi Lou Boutique
Anne Wright, Young Ideas
Mandy Errington, DJV Boutique
Shirley Leader, Velvet and Rose
SUPPLIERS
British Brand of the Year
Goddiva
From My Mother’s Garden
Pomodoro
The Bamboo Wardrobe
International Brand of the Year
Alquema
Caprice
Foil
Orientique
Tara Vao
Fashion Agency of the Year
Carol C Collections
Apt Collections
The Brand Ambassador
Palladio
Fashion Distributor of the Year
Carol C Collections
Pomodoro
City Goddess
Female Founded Brand of the Year
Claire Hill Designs
Coti Vision
From My Mother’s Garden
Naia Beach
Scream Pretty
The Bamboo Wardrobe
Accessories/ Footwear Brand of the Year
Campo Marzio
Caprice
Claire Hill Designs
Coti Vision
Wushu Ruyi
Sustainable Brand of the Year by basics
Maeva Rae
Nudea
Outerknown
The Bamboo Wardrobe
NOMINATIONS
(Finalists will be notified prior to the awards evening)
Lifetime Achievement
Newcomer
Outstanding Business
12 | boutique. | SEPTEMBER 2023
Tickets Now on sale
Date: 9th November 2023
Venue: The May Fair Hotel London
Welcome drinks
3 course dinner with wine
Tea/coffee and petit fours
Awards ceremony
DJ after party
Tickets £190
Book now: Please email: Julie@bpmedialtd.co.uk
Pure London to merge with JATC at Olympia from February 2024
Pure London and Just Around the Corner (JATC) have announced both shows will unite at Olympia for the first time in February 2024, creating a “milestone fashion buying event” for the UK trade show scene.
The collaborative show will present 300 brands under one roof in Olympia’s main Grand Hall and upstairs Gallery spaces.
Organiser Hyve Group said in a statement that the merger will offer buyers “a transformed show with an increased number of aspirational designers and brands.”
Buyers will also be able to visit Scoop at Olympia West while The Fashion Huddle is also expected to take place in nearby Hammersmith over the same dates.
Event director Gloria Sandrucci comments: “This is a landmark development in the history of these
Boutique barometer
INDUSTRY SALES FIGURES
JULY 2023 (VERSUS JULY 2022)
-14.4%
two fashion shows driven by the vision and desire to make buying easier and better for buyers.
“By uniting with JATC, the combined teams can pool their expertise, resources and network to create the leading fashion trade show experience, meeting the needs of buyers and offering the very best collection of brands under one iconic roof.”
JATC founder Juls Dawson, who has taken on the role of creative director for Pure London x JATC, adds: “I am excited to be uniting with Pure London to bring in a new era for our community and create a compelling, inclusive, and unified platform for the industry. For us, this is a truly exciting next step in the journey of JATC.”
The first edition of Pure London x JATC will take place at Olympia London from 11-13 February 2024.
Small & Mighty Enterprise relaunches offering free support for micro firms
Small Business Britain is expanding its Small and Mighty Enterprise Programme to help 1,000 more small businesses across the UK. The digital learning programme – offered in partnership with global small business platform Xero and new university ARU Peterborough – is completely free to sole traders and micro businesses.
The six-week course aims to offer targeted skills support for small firms that aren’t eligible for
other schemes. Delivered entirely online, guidance is offered from ARU Peterborough academics and other expert trainers.
Entrepreneurs receive weekly expert teaching on topics from business strategy and marketing to finance and resilience guidance on the new Making Tax Digital legislation. Each business on the programme will also have access to a supportive online network of small business owners as well as former alumni.
Average sales quantity
+ 5.9%
Average selling price
-6.99%
Profit margin
These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online.
Tel: 0203 376 5888
E: info@toptotoe.com Toptotoe.com
14 | boutique. | SEPTEMBER 2023 FASHION FIX
Visit smallbusinessbritain.uk/smalland-mighty to find out more.
MIKE PETRUCCI ON UNSPLASH
September sunshine
British independent brand From My Mother’s Garden produces floral-festooned womenswear and accessories available for immediate delivery. Its Cherry Blossom Long Robe is perfect for late summer and will instantly elevate a pair of jeans. £POA; Tel: 07825 148 040
E: info@frommymothersgarden.co.uk
Leather luxe
Sustainably crafted by hand in Italy using conscious materials, Vivien Lauren’s luxury bags, footwear, shawls and scarves will bring instant glamour to your accessories edit. Standout styles for AW23 include elegant heeled boots, exquisitely made leather totes and super-soft pashminas. £POA; Tel: 07432 138 134
E: info@vivienlauren.co.uk vivienlauren.co.uk
French flair
Established for over 130 years, French brand Saint James reinvents timeless staples every season to help shoppers create the ultimate off-duty wardrobes. From its famous Breton stripe t-shirts to cotton knitwear, its collection offers the perfect options for everyday chic. £POA; Tel: 0203 432 6387
THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES
Music to your ears
Reminisce about the good old days with Scream
Pretty’s retro Mix Tape Charm Hoop Earrings. Featuring intricately detailed charms suspended from a polished hoop earring, they evoke a sense of vintage nostalgia while bringing musical flair to your ears. Available in sterling silver with rhodium or 18ct gold plating, £18.50; tradescreampretty.com
The neck's best thing
British female-founded brand Coti Vision has revolutionised the glasses market with its trendled necklace reading glasses and chains. Its range includes chains, cords and holders in numerous designs. Each style can even be worn solo without glasses, too. Free display stand included with first order, from £7.50 - £35 each;
E: info@cotivision.com cotivision.com
E: sales@doublehagency.com
16 | boutique. | SEPTEMBER 2023
FASHION FIX
info@capriceshoes.co.uk
Stephen Joseph | T 07734 247 669 |
capriceshoes capricefootwear capriceshoesgb capriceshoes.com
Party perfect
Available on short order, Goddiva’s elegant occasionwear combines luxe fabrics, striking silhouettes and exquisite details to offer red carpet-inspired looks at a fraction of the cost. Order online for speedy delivery to your store. Average price £30 each, minimum order £150; Tel: 0208 597 2744 citygoddess.co.uk E: support@citygoddess.co.uk
Have a heart
Made from luxurious organic jersey, Chalk’s super-soft Louise heart emblem t-shirt is the perfect layering piece for stylish autumn wardrobes. Available in five colourways; 2pk £16; wholesale.chalkuk.com
Boutique loves…
MUST-HAVE FASHION BUYS TO SEDUCE SHOPPERS THIS AW23
Spring glamour
From feminine tailoring to flirty dresses, womenswear label Taifun adds quirky twists to everyday staples. For SS24, buyers can expect monthly newness arriving from January with figure-flattering suits, special occasion jumpsuits and stylish coordinates taking centre stage. From £70 for tops and blouses; Tel: 0207 436 8383/ 0777 592 3353 E: beau.scarlett-pitt@gerryweber. com gerryweber.com/en-eu/brands/taifun
Mermaidcore
Nodding to one of the biggest trends of 2023, Samsøe Samsøe’s emerald sequinned Sally dress is the perfect party season showstopper for aspiring mermaids. Landing in stores from October; £POA; E: vitus@samsoe.com
The One
Featuring a cool reworking of its iconic sneaker design, Wushu Ruyi’s limited edition The One trainer boasts a sporty shape, re-sized embroidered logo and embossed rubber sole. £POA; E: tanya.auburncollective@gmail.com auburncollective.co.uk
18 | boutique. | SEPTEMBER 2023
FASHION FIX
Eco chic
SUSTAINABLE PRODUCTS AND BRANDS
See things differently
Hand-made in Japan in micro-batches, the AvantGuard’s luxury sustainable sunglasses feature premium bio-degradable acetate frames and premium ultra-lightweight lenses. £POA; E: dave@beachave.com.au
Weekend ready
Sustainably made for adventure using 100 per cent recycled plastic bottles, Kind Bag’s new Weekender is the perfect choice for overnight trips. Choose from three different prints to make travelling just as stylish as the outfits packed inside. £POA; E: hello@kindbag.co
Slow fashion
From handloom textiles to intricate embroideries, Nomads produces ethical clothing using GOTS certified organic cotton and natural fibres. Its garments are skilfully crafted by artisan producers working from Fair Trade factories in India. £POA; Tel: 01566 777 567 nomadsclothing.com
In neutral
Crafted in a cosy recycled wool blend, Munthe’s Eluna scarf comes in a versatile neutral hue that will complement any coat or jacket. £POA; E: hlm@munthe.com
To a tee
Made from merino wool sourced from regenerative New Zealand farms and then knitted with solar-powered zero-waste machines, Sheep Inc’s seamless carbon negative Ultra Light T-Shirt is the perfect all-season layering essential. £POA; E: theflock@sheepinc.com sheepinc.com
20 | boutique. | SEPTEMBER 2023 FASHION FIX
EVERYTHING IS MADE TO ORDER NO MINIMUM MIX AND MATCH YOUR OWN COLLECTION
#BYBASICS
#Grid goals
TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH
@twentypetworth
“As we close the doors to our Petworth store, we want to say a huge, huge thank you to everyone who has supported us. What a truly fabulous 20 years of fashion it has been…”
@alluringboutique_elgin
“We are 6 years old. We will never take any of this for granted. It’s not easy for us…but we do it because we thrive on it and want to bring something to the local community…”
@julsdawson
Such exciting news today for @jatcevents and @purelondonshow coming together for what’s going to be an amazing joined up event for all the industry…”
Social butterflies
@nobodyschild
Now available for UK fashion indies to stock via Just a Group, sustainable label Nobody’s Child offers affordable womenswear for conscious shoppers.
@dominostyle65
“IT’S BACK!!! #sweaterweather a new season wouldn’t be complete without this video… WATCH UNTIL THE END… putting the fun into fashion always!”
@wushuoffical
Follow cult Italian trainers brand Wushu Ruyi on Instagram for regular updates on its colourful and iconic sneaker styles for stylish men and women.
THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW
@dressedbydeeltd
Dressed by Dee owner Denise Cheasley shares daily updates on the latest products and developments from her colourful Kent-based boutique.
22 | boutique. | SEPTEMBER 2023 FASHION FIX
Visit us and find our new Summer 24 collection Footwear Today Live! / 03 - 04th Sep / Motorcycle Museum / Birmingham London Shoe Show / 10 - 11th Sep / Ibis Earls Court Contact Gus Marshall: 07935 648070 / Email gus@crosbyshoeagencies.co.uk
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WHAT TO BUY NOW
Working it S
eptember calls for a new work wardrobe. So, whether customers are looking for hybrid-friendly options or full-on power pieces, we round up some of the best back-to-the-office options for AW23…
SEPTEMBER 2023 | boutique. | 25
ATP ATELIER AW23
ROYAL MAIL’S JON NICHOLSON REVEALS WHAT RETAILERS CAN EXPECT FROM ITS NEW AND IMPROVED SERVICES THIS CHRISTMAS
As retailers get ready for the festive rush, Royal Mail has unveiled new service enhancements to get parcels to shoppers faster and easier. Here we speak to UK sales director Jon Nicholson about its latest services and developments…
Is Royal Mail prepared for retail’s busiest season?
Yes! We’ve already put new capacity, tech and service enhancements in place ahead of time, and we’ll be onboarding extra seasonal staff and vans throughout November and December to tackle festive orders.
What’s different this year?
A lot has changed. We’ve opened up a new Super Hub that can sort an extra 850,000 parcels a day, so there’s lots more capacity in the network and we’re much more robust this year.
Online shopping never sleeps, so we also now deliver on Sundays –and at no extra cost than any other
day. If retailers offer Royal Mail Tracked 24® or Special Delivery Guaranteed, their customers can even order on a Saturday and receive it the next day! It’s great for boosting those last-minute Christmas orders and keeping smaller retailers competitive. And if shoppers aren’t at home, and a safeplace or neighbour isn’t available, we now auto-redeliver as standard so retailers don’t have to deal with as many enquiries.
How are you working to make Christmas easier for small businesses?
We know that great value is really important for consumers and small businesses alike in the current climate, so we’ve introduced more competitive rates for Tracked parcels up to 30kg, and increased compensation up to £150.
Returns are at their highest after Christmas, and we want returns to be as easy and convenient as possible for retailers and their shoppers. So, we’re now offering free collection of Tracked Returns through our service
called Parcel Collect. Posties come and pick up returns from doorsteps, safeplaces or workplaces at no extra cost. They even bring the returns label, so retailers don’t have to send one out with every order. Plus, as they collect at the same time as they deliver, it prevents additional journeys - meaning fewer emissions and less congestion. On top of all that, there’s our 85,000 trusted posties - who can deliver to every UK address - working as the local, safe pair of hands representing small businesses and upholding their great customer service at the doorstep.
Why should retailers consider using Royal Mail’s services this Christmas?
We’re really proud to be the UK’s greenest delivery partner*, with the lowest recorded emissions per parcel. So we’re a great choice for any fashion business looking to make their supply chain more sustainable - which is still, alongside value, a major consideration for many consumers. And we’re the most trusted carrier among major UK delivery companies too**! When deliveries really matter, and at Christmas they perhaps matter more than any other time of year, it has to be Royal Mail.
*Based on publicly available average reported gCO2e per parcel from other UK parcel operators.
**Mintel Online Retailing Consumer Report 2023. Research conducted with online shoppers.
To find out more about Royal Mail’s reliable delivery and return options for independent fashion businesses, scan the code or visit royalmail.com/boutique
26 | boutique. | SEPTEMBER 2023 PROMOTION
“When deliveries really matter, it has to be Royal Mail”
AW/23 10–12 Sep 2023 SS/24 14–16 Jan 2024 Olympia, LondonOlympia, London
UK ’s leadingdesign-ledretailshow Design Stories Register Now topdrawer.co.uk
The
Autumn updates
REFRESH YOUR ACCESSORIES AND HOMEWARE EDIT WITH THESE IRRESISTIBLE SHORT ORDER BRANDS
CHALK
Offering a capsule range of UK-designed homewares and accessories, British label Chalk offers quality cushions, throws, rugs, doorstops and baskets in natural fabrics and pared back tones. Its products can be ordered anytime throughout the season, with deliveries arriving in store within five to seven days on average. For AW23 the brand’s home collection includes knitted blankets, waffle throws, velvet cushions and faux fur hot water bottle covers. Meanwhile, its home fragrance and skincare ranges are made in the UK and packaged in recyclable amber glass, offering a sustainable option for boutiques.
CONTACT: chalkuk.com/wholesale
MAEVA RAE
Launched in 2022 by mother-anddaughter duo Frances Prescott and Scarlet Arden, home fragrance brand Maeva Rae offers a capsule collection of sustainable candles in three mood-boosting scents. Its products are made using eco-friendly soy wax and hemp wicks, then packaged in recyclable glass jars and card boxes printed with vegetable ink. Its hero Calm fragrance features sweet basil to alleviate tension and vanilla to improve sleep as well as green leaves, anise star, spearmint, gaiac wood and clove. There’s also a Candle Trio offering smaller versions of all its scents, which will make the ideal gift idea this Christmas.
CONTACT: Tel: 07432 119 937
E: scarlet@maevarae.com
PRUE BY ZSISKA
Known for her penchant for brightly coloured jewellery, British Bake Off star Dame Prue Leith has teamed up with Zsiska to create a vibrant new jewellery collection. The exclusive range encompasses 224 handmade resin styles within five different collections named after Greek Goddesses. Each offers vibrant coloured necklaces, rings, earrings and bracelets with retail prices ranging from £36 to £209. Created by Dutch jewellery designer Siska Schippers, Zsiska’s jewellery is handmade in Thailand using a rare two to three step painting and coating processmaking each piece unique. The Prue by Zsiska collection will be available to order at Scotland’s Trade Fair (20-21 August) and Top Drawer (10-12 September).
CONTACT: E: sales@zsiska.com/ sigal@sigaldistribution.com sigaldistribution.com
28 | boutique. | SEPTEMBER 2023 STOCK UP
ONE HUNDRED STARS
With a focus on affordable luxury, family-run One Hundred Stars creates timeless pieces with strong ethics at its core. The label first launched in 2014 offering a range of one size and duo size garments that appeal to a wide demographic. Best known for its striking printed kaftans, its collection also includes beautiful homewares such as bedspreads, throws, lampshades and pillow shams. Buyers can expect premium sustainable fabrics throughout the range including bemberg, cupro, lenzing modal and recycled viscose while it also repurposes excess fabric. For AW23 its line-up is bursting with colourful prints with standout cosy homeware styles including the Acer Green bedspread (pictured), Kew Passionflower velvet throw and its Jaipur Blue linen panel curtains. Wholesale prices are around £30 on average while the minimum order requirement is £400.
CONTACT: Tel: 01142 727 852
E: sales@onehundredstars.co.uk
CAMPO MARZIO
Established in the heart of Rome in 1933, award-winning brand Campo Marzio brings colour, joy and vibrancy to everyday occasions with its luxury designer handbags, pens and accessories. Buyers can choose from a comprehensive line-up of premium bags for affordable price points – from trendy totes to functional yet stylish backpacks. With a strong focus on colour, many feature contrasting and complementing colour trims that give its collections a real point of difference. Standout lines for 2023 includes its fresh Bloom collection, the vibrant Colourful collection and the award-winning Glam collection, featuring products made using recycled plastics. Shoppers will love its versatile Blair bag that’s perfect for wearing day to night, its delicate yet strong Harriet and the threein-one Renee clutch, which can be worn as a shoulder bag, clutch or wallet. Wholesale prices are around £37 per piece on average while there is no minimum order requirement for stockists.
CONTACT: Tel: 07973 718 301 campomarzio.uk
DANTE
Renowned for its colourful designs, Dante offers an extensive collection of high-quality jewellery designed to complement the latest womenswear collections. Buyers can choose from a wide selection of designs via its catalogue or website while the company also offers its stockists exclusivity in their main postcode. For AW23, its range offers a huge choice of piecesfrom small solitaire earrings and colourful pearls to easy daywear necklaces, clip and pierced earrings and chunky statement necklaces. This season’s colour palette includes rich tones of blue, berry, purple, brown, ochre, orange and green alongside animal prints. The brand invests heavily in professional photography for its website to make online ordering online easy for retailers. Wholesale prices are around £11-14 for necklaces on average while there is no minimum requirement for online orders following initial order; sales agents covering Scotland and South England or visit the brand’s website to view its full digital catalogue.
CONTACT: Tel: 01260 226 588
dantejewellery.co.uk
SEPTEMBER 2023 | boutique. | 29 STOCK UP
Timeless elegance
ELEVATE YOUR WOMENSWEAR OFFER WITH VIVIEN LAUREN’S EXPERTLY CRAFTED FOOTWEAR AND ACCESSORIES
Luxury leather brand
Vivien Lauren produces elegant bags, footwear, shawls and scarves boasting the finest Italian craftsmanship. Sustainably produced in Italy and made by hand, its timeless products are designed to last for years to come. The brand’s choice of materials include cow hide leather, which is a food industry by-product. Its designers seek to preserve the epitome of style, with a focus on quality, detail and originality.
Standout styles include intricately crafted handbags in soft leather with luxe design details such as gold buckles and bamboo handles. Meanwhile, the range also includes handmade pashminas in various colourways, suede winter snow boots and sophisticated heels for special occasion dressing. Buyers can order its products throughout the year including in- season top ups. £POA; contact the brand directly for its catalogue, minimum order requirements and wholesale pricing.
CONTACT: Tel: 07432 138 134 E: info@vivienlauren.co.uk vivienlauren.co.uk
Vivien Lauren.
Proudly italian
Luxury Leather Collections. Handbags, Shoes, Luxury Scarfs, Shawls.
Italian Craftsmanship handed down over generations.
Sustainably Produced in Italy Designed for Timeless Elegance.
Vivien Lauren. Proud To Style. Contact for Catalog, MoQ, and Prices.
www.vivienlauren.co.uk info@vivienlauren.co.uk +44 7432138134
30 | boutique. | SEPTEMBER 2023 PROMOTION
See us at Moda /Autumn Fair stand 7A61 and Top Drawer stand 175/177 Sigal Distribution 01784-482888 sigaldistribution@gmail.com www.sigaldistribution.com
Fashion Extras
GEMMA WARD PICKS OUT THIS MONTH’S BEST BOOTS, BAGS AND JEWELLERY
Winter hero
Offering a rustic twist on a classic style, Celtic and Co’s oiled-leather hand-burnished Chunky Chelsea Ankle Boots are a must-have investment for winter. £POA; Tel: 0333 400 044 E: trade@celticandco.uk
Safe not sorry
Designed to protect glasses without taking up too much room, NAOA’s compact apple-leather case fits into the smallest of bags for whenever shoppers are on the go. £POA; E: assistant@naodesign.com naodesign. com/pages/contact-us
All wrapped up
Crafted in super soft recycled wool and merino, Rabens Saloners’ Majse scarf will keep shoppers warm all winter. Style with a tonal winter coat for extra style points. £POA; E: julie@rabenssaloner.com
Cold comfort
In a vibrant hue that will brighten up dull days, Summery Copenhagen’s orange beanie hat is the perfect antidote to cold weather and grey skies. £POA; E: tadas@summerycopehagen.com
In black and white
The perfect size for taking makeup essentials on the go, Coster
Copenhagen’s monochrome Quilted cosmetics bag is a great gift idea for stylish shoppers. £POA; Tel: 0045 5084 9855 costercopenhagen.com
High rise
Whether paired with long dresses or short skirts, Samsøe Samsøe’s Sophia boots are a great choice for elevating outfits when the cold weather arrives. £POA; E: vitus@samsoe.com
Business essential
Featuring an internal laptop pocket, spacious main compartment and waterproof fabric, Rains’ signature rucksack is designed with comfort and durability in mind. £POA; jc@rains.com
Autumn chic
Launched for SS24, Munthe’s classic leather cross-body bag will help elevate winter outfits for years to come. Style it with fluffy knitwear and loafers for instant chic. £POA; E: hlm@munthe.com
32 | boutique. | SEPTEMBER 2023
ACCESSSORIES
Full support
Available in four colourways, Modibodi’s Basic Triangle Bralette is moisture-wicking, supportive and comfortable enough for when you don’t feel like wearing a bra. £POA; modibodi.co.uk
Cosy home
Add luxurious comfort to any interior with Chalk’s soft-touch velvet cushions. Buyers can choose from three different sizes in eight chic colourways. 2pk from £13.50; wholesale.chalkuk.com
Loafing around
A must-have footwear style for every AW23 wardrobe, ATP Atelier’s loafers are crafted to the highest standards in the finest nappa leather. £POA; E: sales@atpatelier.com
Made to last
Now available in the UK, US footwear brand OluKai creates premium Hawaiian-inspired leather sandals, trainers and pure shearling slippers with a focus on quality and comfort. £POA; olukai.co.uk
Summer blues
Created using a zero-waste production process, the Laila Mini bag by luxe Saudi label Bovenue should make the return of longer nights a bit more bearable. £POA; E: sofia@blackpr.co.uk
Smell the roses
Keep the feeling of summer alive with Purnima’s timeless Rose scented candle, featuring a blend of rose leaf with white musk and patchouli. £POA; Tel: 07878791187 E: sales@purnimafragrances.com
Iconic style
Italian trainers brand Wushu Ruyi creates retro inspired designs in an easy-to-wear palette of bright shades and muted hues. £POA; E: tanya.auburncollective@gmail.com auburncollective.co.uk
Easy update
Perfect for layering or wearing alone, Scream Pretty’s Cleopatra green baguette chain necklace will instantly refresh any outfit this AW23. £24.95; E: trade@screampretty.com tradescreampretty.com
Boot season
Transition summer dresses into autumn with ease by layering over a classic polo neck and adding By Malina’s stylish knee-high Esme boots. £POA;
E: lucy@thebrandambassadors.london
SEPTEMBER 2023 | boutique. | 33
ACCESSSORIES
Back to business
POWER UP YOUR WORK WARDROBE EDIT WITH THESE ULTRA-MODERN OFFICE-FRIENDLY BUYS
The office is calling, but corporate dressing isn’t what it used to be. Think smart-casual basics mixed with power suits, crisp shirts and statement accessories. Here are some of our favourite pieces that look the business for AW23…
DRESS, GOMAYE, £POA
VEGAN WATCH, LONDONETTI, £POA
TROUSERS, ROBELL, £POA
TRAINERS, D.A.T.E, £POA
VEGAN BAG, LUNA CHARLES, £POA
WIDE LEG TROUSERS, MOLLY JOE, £POA
TARTAN SKIRT, RABENS SALONER, £POA
STOCK UP
BY MALINA E: lucy@thebrandambassadors.london, CHALK wholesale.chalkuk.com, COSTER COPENHAGEN Tel: 0045 5084 9855 costercopenhagen.com, D.A.T.E E: claire@goldfinchagency.com, GOMAYE Tel: 0207 636 3063 godske.com, KERIKIT Tel: 0161 818 9038, LONDONETTI E: trade@newgateworld.com, LUNA CHARLES E: wholesale@lunacharles.co.uk, MUNTHE E: hlm@munthe.com, NOTES DU NORD E: sales@notesdunord.com, ORIGINAL DUCKHEAD originalduckhead.com/pages/wholesale, RABENS SALONER E: julie@rabenssaloner.com, ROBELL Tel: 0207 636 3063 godske.com, SAMSØE SAMSØE E: vitus@samsoe.com samsoe.com
SEPTEMBER 2023 | boutique. | 35
UMBRELLA, ORIGINAL DUCKHEAD, £POA
CLAW CLIP, CHALK, 2PK £13
SKIRT, MUNTHE, £POA
COAT, SAMSØE SAMSØE, £POA
JUMPER, COSTER COPENHAGEN, £POA
THOR BACKPACK, KERIKIT, £POA
ESME BOOTS, BY MALINA, £POA
SHOULDER PAD SHIRT, NOTES DU NORD, £POA
CHOKER, LUNA CHARLES, £POA
STOCK UP
SOPHIE WOOL JACKET, BY MALINA, £POA
Summer breeze
GET READY FOR SS24 WITH LILY AND ME’S MOST RESPONSIBLE WOMENSWEAR COLLECTION TO DATE
From the first flush of snowdrops to high summer heatwaves, Lily and Me’s SS24 collection offers pretty wardrobe essentials that make every day feel special. The British lifestyle brand’s latest line-up includes sustainable staples that shoppers will turn to season after season, including feminine printed dresses and jumpsuits alongside its brightly coloured knitwear. All of the linen blend, woven and jersey viscose fabrics in the collection are made using eco-friendly Lenzing Eco-Vero and Eco-Tang viscose. Meanwhile, the label’s slub jersey and woven cotton are made from organically sourced
cotton from India. Buyers can expect subdued prints and gentle hues from early spring, with khaki notes and soft blues moving into delicate lilac and sea green as the season progresses. For high summer, its colour palette intensifies with high energy azure and sunset-inspired shades. Hero styles include its Jasmine maxi dress in Wildflower print, organic cotton Freida print Spring midi dress and its easy-wearing Erica jumpsuits in a variety of colourways. Available on forward order now with in-season top-ups throughout SS24; wholesale prices range from £7 - £25 while the minimum order requirement is £1,500.
CONTACT: Tel: 01452 207 766 lilyandmeclothing.com
Products made from plastic waste
For over a decade now, Lefrik has been committed to extending the lifespan of recycled plastic bottles by using them as raw materials for the production of our products.
We are a group of individuals passionate about the way color and innovative materials can connect with the senses, and we incorporate this passion into the design of our high-performance backpacks, bags, and accessories, which are both functional and stylish.
From Madrid. Since 2012. www.lefrik.com Contact:
36 | boutique. | SEPTEMBER 2023 PROMOTION
jarrod@lefrik.com
Available in a wide choice of colours with sizes ranging from XS - XXXL, low minimums and no packs, you are free to create your perfect collection.
Available in a wide choice of colours with sizes ranging from XS - XXXL, low minimums and no packs, you are free to create your perfect collection.
Books close 30th September
Books close 30th September
Approx. six week lead time.
SS24 Collection
02083063034
02083063034
info@thebamboowardrobe.com
www.thebamboowardrobe.com
info@thebamboowardrobe.com
www.thebamboowardrobe.com
To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows
GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL:
3063
3863
EMAIL:
0207-636
| FAX: 0207-636
|
pug@godske.com
To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows
GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL:
pug@godske.com
THE FASHION TROUSERS BRAND
GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com
To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows
THE FASHION TROUSERS BRAND
To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows
GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL:
3063
3863
EMAIL:
London
0207-636
| FAX: 0207-636
|
pug@godske.com
Down to Business
INSIGHT FOR FASHION INDIES
On the rise
As consumer confidence slowly begins to return, things are looking up for UK retailers. However, with business rates relief expected to tail off in April, it’s also likely that costs will rise again next year. Here Chris Grose, director at independent property consultancy Hartnell Taylor Cook, dis sects the latest developments…
SEPTEMBER 2023 | boutique. | 47
JANKO FERLIC ON UNSPLASH
A broken system
WITH BUSINESS RATES EXPECTED TO RISE IN APRIL, THE GOVERNMENT MUST ADDRESS THE CAUSE BEHIND BRITAIN’S FAILING HIGH STREETS AND NOT JUST THE SYMPTOMS, SAYS CHRIS GROSE
UK high streets have lost 6,000 store fronts over the last five years as retailers have been grappling with covid restrictions, online competition, high business rates, rising business costs and low consumer confidence.
An additional £400m is expected to be added onto retailers’ bills next April when business rates relief is trimmed down. This can only result in a pull back on investment and even higher vacancy rates on the high streets.
Election day
With the reality of a hardfought election fast approaching, struggling retailers are already starting to see a variety of promises and proposals coming out of the woodwork.
48 | boutique. | SEPTEMBER 2023
DOWN TO BUSINESS
LUIS VILLASMIL ON UNSPLASH
Competing parties are promising business rates cuts and relief for certain sectors, yet current relief plans are not enough and drowning businesses are calling for rates to be frozen next year. Currently, the process is cumbersome and inflexible while the VOA is critically understaffed.
The crux of the issue remains that the rate in the pound is too high and relief to date has done little but paper over the cracks. With change on the way, what can retailers expect over the next year?
Current backdrop
The 2023 Rating List came into effect around six months ago, after the Chancellor announced in the Autumn Fiscal Statement that the rate in the pound would remain at £0.499 and £0.512 depending on the size of the property. He confirmed that Retail, Hospitality and Leisure Relief would increase to 75 per cent of the rates payable with a limit of £110,000 per business. Meanwhile, on the same day, the Valuation Office published the draft 2023 Rating List summaries, which implied retail rateable values have fallen by 10 per cent.
However, this Relief is little more than a sticking plaster. Many small shopping centres and high street retail and hospitality units have actually seen their rateable values increase - and this can’t be swept under the carpet with a 10 per cent reduction. Ratepayers in affected areas must communicate and share data, ensuring that rateable values are in fact correct and to ensure they are well prepared if, or ultimately when, Retail, Hospitality and Leisure Relief is withdrawn.
The non-domestic rating bill
Meanwhile, there are further changes coming down the track –and some are more burdensome for retailers than others. The Non-Domestic Rating Bill is currently working its way through the House of Lords, after passing
through the Commons with little alteration. It aims to reduce the time between revaluations and provide relief for the improvement of properties. However, it would also create an obligation on ratepayers to complete an annual return confirming that no change has been made to the property or its rent in the last 12 months. If there has been a change, businesses will have to complete the annual return and notify the VO within six months – creating yet more red tape.
Even this bill, which aims to improve the state of affairs, is tiptoeing around the principle issue. The tax has its problems, but other suggestions don’t quite fit either. For example, the Lib Dems promised they would abolish the business rates system and introduce a commercial landowner levy that would be paid by landlords rather than businesses. But what about owner-occupied properties and how do you stop it being recharged to tenants? The idea of an online retail sales tax was suggested to target online giants, but what about businesses using their high street presence to service online orders? Those businesses, which include many independent womenswear retailers, would be left paying a dual tax.
Uncertain ground
Currently, there is a lot of uncertainty surrounding business rates. In April 2024, we’re not sure whether the Duty to Notify will be in force, where the rate in the pound will be relating to inflation and whether the RHLR will still be going. One thing we can be hopeful about, though, is that with an election within the 2024/25 rate year, any actions taken to increase rates bills will be limited.
The difficulty is that while business rates are unpopular, they are very efficient. Collection rates are over 95 per cent. As such, suggested alternatives so far have failed to improve the system while retaining efficiency. And while the rate in the pound cripples the high street, the government would struggle to raise funds elsewhere.
The system is complex, making it hard to implement and replace. But there are small changes that could ease the pressure. For one thing, the Check, Challenge, Appeal system is laborious and slow. Hopefully, the proposed changes will address this at the very least.
Chris Grose is director at independent property consultancy Hartnell Taylor Cook and general counsel member for the Institute of Revenues Rating and Valuation (IRRV); htc.uk.com
SEPTEMBER 2023 | boutique. | 49 DOWN TO BUSINESS
MARKUS SPISKE ON UNSPLASH
Special delivery
HOW TO DRIVE CUSTOMER LOYALTY BY OFFERING SHOPPERS AN EXCEPTIONAL POST-PURCHASE EXPERIENCE. BY PARCELLAB’S
In the fast-paced world of fashion retail, independent retailers face unique challenges in establishing a loyal customer base. While acquiring new customers is important, retaining existing ones is equally crucial for success. With this in mind, the online post-purchase customer experience holds the key to building strong relationships and fostering brand loyalty. Here are some tips on how fashion indies can drive repeat purchases by offering e-commerce shoppers an exceptional after-sales experience…
Communications & convenience
Keep customers informed about their order status from the moment they make a purchase right until it’s delivered to their doorstep. Send timely order confirmation emails and regular shipping updates to build trust and reduce anxiety about the delivery process. A smooth and transparent transaction enhances the overall customer experience.
This goes without saying, but you should offer excellent customer support and assistance as and when required. Ensure your team is readily available to answer customer queries and resolve any issues promptly. A positive customer service experience can turn dissatisfied customers into loyal advocates.
Indie retailers should always strive to provide a hassle-free return and exchange policy. This demonstrates confidence in your products and instils trust in your brand. Make the process straightforward and customer-friendly to encourage repeat business.
ANTON EDER
Make it personal
Whatever you do, don’t forget about your customers after they’ve made an online purchase. Retailers should send a follow-up email a few weeks after delivery to check in on their satisfaction with the product and overall experience. This proactive approach demonstrates that you care about their opinions and are committed to their satisfaction.
There are other ways to personalise your store’s service, too. This includes sending shoppers a personalised thank you note, for example, expressing your appreciation for their support. Personal touches go a long way in making customers feel valued and connected to your brand. Another tried and tested tactic is surprising your customers with a small gift or discount code when they receive their package. This unexpected gesture will leave a positive impression and encourage customers to return. The element of surprise also adds excitement and fosters a sense of reciprocity, nurturing customer loyalty.
Celebrating special occasions like birthdays or anniversaries with your customers is also important. Be sure to send personalised messages or exclusive deals as a token of appreciation. Acknowledging these milestones makes customers feel valued and strengthens their emotional connection to your brand.
Recommendations & incentives
Leverage data on customers’ previous purchases to offer personalised product recommendations. A good idea is to implement a ‘customers who
bought this also bought’ feature on your website, suggesting items that complement their previous purchases. This tailored approach shows your understanding of their preferences and enhances the likelihood of repeat buys.
You can also create exclusive loyalty programmes for repeat customers. Offer rewards, discounts, or early access to new collections or product ranges as an incentive for their continued support. Loyalty programmes foster a sense of belonging and strengthen the bond between your brand and your customers.
By focusing on creating an exceptional post-purchase experience, independent fashion retailers can cultivate strong customer loyalty and retention. Building lasting relationships with customers fosters brand advocacy and sets the stage for continued growth and success in the competitive world of online fashion retail.
Anton Eder is founder and CoS at post-purchase customer experience software provider ParcelLab; parcellab.com
50 | boutique. | SEPTEMBER 2023
DOWN TO BUSINESS
DARIA NEPRIAKHINA ON UNSPLASH
Tickets
Ticket info contact: Julie@bpmedialtd.co.uk Book now!
9th November 2023 Venue: The May Fair Hotel London Welcome drinks 3 course dinner with wine Tea/coffee and petit fours Awards ceremony DJ after party
Date:
£190
Shop Talk
INDUSTRY OPINION
Grand design
Opened in June, Doodie Stark’s brand new home in Lindfield, Sussex, is a true retail destination. Here we speak to founder Liz Jefferson to discover the details behind its 10-month long renovation…
SEPTEMBER 2023 | boutique. | 55
DOODIE STARK, LINDFIELD
Destination retail
REVEALING THE STORY BEHIND HER STRIKING NEW STORE, DOODIE STARK FOUNDER LIZ JEFFERSON TALKS TO GEMMA WARD ABOUT BUYING, SELLING AND RENOVATING
Liz Jefferson is palpably excited about the latest opening for her womenswear indie group, Doodie Stark. It’s the second home for the retailer’s shop in Lindfield, Sussex, and joins another six-year-old store in Horsham. But this new addition to the family is extra special.
Set inside a completely reimagined former bakehouse, the new 1,720sq ft Grand Designs-style destination store is the stuff independent retail dreams are made of. “I’m so excited
to walk through the door every day,” says the founder, who designed the airy space with her husband, Rupert. “Seeing what we’ve managed to achieve with this unique shop fills me with so much pride.”
A new home
The building itself, once quite literally the place a baker would make bread to sell in the shop in front, was derelict when Liz first set her heart on it in January last year. However, despite the smashed
windows, peeling paintwork and decades of dirt, she knew it was the one: “As soon as we saw the Bakehouse, we wanted it,” she says. “But there were two other parts to the plot that we didn’t want: an old run-down house and small high street shop. Unfortunately, the seller wasn’t prepared to let us buy the building on its own, so we had to take a huge risk and purchase all three properties. Thankfully, we managed to sell on the other parts quicky to fund our renovations.”
56 | boutique. |
2023
SEPTEMBER
SHOP
TALK
Today the original Bakehouse building is completely unrecognisable. Working with a local architect and team of builders, it underwent 10 long months of transformation. Two brand new ‘wings’ were added onto the structure’s original shell, creating a contemporary u-shaped shop floor. That now surrounds a serene outdoor courtyard area laid with stone tiles, comfy seating, luscious plants and a spa-like water feature. “We drew inspiration from beautiful Californian stores such as James Perse, which incorporate outdoor areas,” Liz says. “Then, for the interior, we looked to some of our favourite retailers in Copenhagen.”
The new shop’s modern barnstyle exterior, finished with brick slips and black wooden cladding, is still very much in-keeping
with the area’s historic buildings. And although hidden from the high street’s main thoroughfare, its strikingly dramatic façade has been designed to capture the imagination of approaching visitors in true destination store style.
Career highlights
Liz’s journey to becoming an indie retail owner is just as impressive as the new Doodie Stark. After studying clothing technology and management at the London College of Fashion, she landed a job as the assistant to John Galliano’s production manager during the heady supermodel era. But getting the job turned out to be slightly more ‘hands on’ than she’d expected: “I began as a pattern cutter on a work experience placement,” she says. “But John Galliano, who does a lot of cutting
on the body, noticed that I’m very tall, so asked if he could pin and cut garments on me.”
Liz spent hours each day watching him work. And once her placement finished, she was offered a permanent position for post-graduation: “After university I went to work there full-time. The role covered all aspects of production - from ordering fabrics and trims to distributing samples and collections. I also monitored the progress and quality control of collections to meet delivery deadlines into stores.”
Those were the days when Linda Evangelista, Christy Turlington and Naomi Campbell were walking the catwalk - and Liz got to attend all the shows too, either helping to dress the models or seating the press. “It was such an exciting time,” she says. “I even made accessories for some of the shows and stepped in as a model during rehearsals. Sometimes I had to pinch myself that I had such an amazing job.”
In 1996, when Galliano left the UK to work for Dior, Liz was appointed as production manager for diffusion label Galliano Genes. She then moved into the sales side of the industry, working as a distributor for Valentino Jeans UK from a showroom on South Molten Street: “At that time it was one of the best jeans collections around and I sold to the UK’s biggest buyers – it was fantastic experience,” she says.
Later Liz started working for mid-market brands such as Sticky Fingers and Great Plains, where she “learned how to be commercial.” This experience essentially helped lay the perfect foundations for her career as a retailer: “I worked with the designers to ensure every sample was the perfect shape, fit, price point and colour to maximise sales. I also looked after several large department stores such as Fenwicks and Bentalls, learning the importance of reporting, analysing sales figures and budgeting.”
SEPTEMBER 2023 | boutique. | 57 SHOP TALK
Retail owner
Having worked in her mother’s fabric shop as a little girl, Liz knew moving into retail would be a great way to transfer her skills and enjoy a more flexible career: “I met my husband quite late in life and wanted to leave London and start a family,” she says. “I’d already had a fulfilling career in fashion, but I was keen to move onto the next stage in my life. Being my own boss was really appealing and the experience I had in production and wholesale provided the perfect background for opening my own shop.”
With the help of her husband, Liz pinpointed the affluent Haywoods Heath area as the ideal location for the business. Just 35 minutes on the train to London Bridge and with several prestigious private schools in the vicinity, its local demographic was her ideal target customer. “Although we weren’t borrowing anything from the bank, we put together quite an extensive 16-page business plan,” she says. “We tried to cover all bases in our research, even discovering that the area has the highest number of first-class rail season ticket holders in the country. In our minds we knew we had found the ideal location.”
In 2010, the first Doodie Stark opened its doors on Lindfield High Street. Set over 800 sq ft, its interior boasted exposed beams, wooden flooring and an open plan area under a large glass lantern roof. The shop sold entry level to premium womenswear brands from around the globe and was an instant success with locals. “The brand mix has changed over the years, but I’ve always tried to keep the price points varied,” says Liz. “I don’t ever want to alienate people and make them think they can’t afford to walk away with a purchase.”
Seven years later, Liz decided to open a second shop in the nearby town of Horsham. While it offers a similar product range and customer experience, the owner says its customer base is quite different to the Lindfield store. “It’s positioned in a larger town, and I wanted to
test both location types,” she says. “There’s more footfall, but that doesn’t necessarily equate to sales. The conversion rate is much higher in our village shop. You get a lot more people browsing without buying anything, whereas in Lindfield you know customers will most likely leave with a purchase.”
Core brands at Doodie Stark include American Vintage, Dea Kudibal, DL1961, Suncoo, Shoe the Bear, Greek Archaic Kori, Lollys laundry, Primrose Park and Campomaggi. Meanwhile, it also stocks the likes of Depeche, Charli, Castaner, Mos Mosh and Suzy D London. Liz says it offers a wide selection of denim and is well known among locals for its expert advice on fit and shape. And while
the emphasis is on everyday styling, it also carries some occasionwear for weddings and race days at nearby Goodwood and Ascot.
When it comes to buying, Liz visits trade shows in Paris and Copenhagen – ever searching for brands that haven’t yet made it to the UK. She adopts an analytical approach to ordering – learned from her previous career - never leaving anything to chance. “Data is my most important tool when buying for the shop,” she says. “I run full sell-through reports for each collection at the end of each season, so I know exactly how much to spend. Sometimes I have to gauge the strength of the collection and tweak the budget as necessary, but taking this approach is a tried and tested method that really works.”
58 | boutique. | SEPTEMBER 2023
SHOP TALK
www.adinilondon . co.uk 020 8560 2323 SPRING / SUMMER 2024
Making changes
While the new Doodie Stark store only opened in June, the idea to move has been in the pipeline for several years. “Our landlord wasn’t particularly supportive during the pandemic,” says Liz. “We needed to move but we also wanted to stay in Lindfield, so there was pressure to find the right property. It took a while, but we found the bakehouse just in time for a break clause in the lease.”
During this period the business took its first foray into e-commerce, launching an online shop in May 2020. Liz also had a lightbulb moment when it came to mask-wearing and created the shop’s own branded scarf masks, which rather fortuitously helped drive traffic to the site. “We designed it with one of our suppliers, creating several different prints,” she says. “Customers really liked it and we sold around 4,500 units. We donated a sizable portion of each sale to the Mind charity and promoted it by working with some influencers and a PR person who got it into some magazines. It helped promote our website when the physical shops were closed.”
Currently, Doodie Stark’s online sales make up around 10 per cent of the business, which is a number Liz is keen to grow. So now, with the new store in place, she is dedicating more time to e-commence: “My next focus will be updating our EPoS system, creating a new website and continuing to invest in SEO,” she says. “That will help increase online sales.”
But having created such a standout physical retail presence, the owner is keen to make the most of it: “I think pop-up events will be a really big opportunity for us moving forward,” Liz says. “My plan is to work with other brands and retailers to increase our customer base. We have the scope to host anything here from outside yoga sessions to
tasting events and art shows. We could even invite several brands to create a pop-up Christmas market. I want to attract shoppers from further afield as well as our loyal customers to become a real destination for fashion in Sussex.”
Yet, despite her undeniable talent for creating an amazing
retail space, Liz has absolutely no desire to increase Doodie Stark’s portfolio with another store. “We have a great business model, but I don’t want to spend the rest of my days stuck in the office doing admin,” she says. “My heart is on the shop floor with customers and that’s exactly how I like it.”
60 | boutique. | SEPTEMBER 2023
SHOP TALK
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TO REVITALISE THE HIGH STREET
Wilko’s demise dominated last month’s retail news. The collapse of this established high street chain, which operates over 400+ outlets, is clearly very bad news for its 12,500 loyal employees. I have read and heard lots of experts talk about how it fell behind its modern competitors such a Home Bargains and The Range – and some of what’s been said is true. I have also been asked by many journalists if its failure reflects the continued demise of the high street. However, I genuinely believe it does not. If Wilko lost out to other retail chains, then it clearly suggests that people still want to visit physical shops to make their purchases.
Although the Wilko brand lost its attraction, the other really big issue its decline highlights is the pressure on the business model for high street retailers. The burdens on retailers with physical premises, such as rent, rates, energy and labour, is too high. These burdens seem to be increasing at a time when accessibility to our high streets is becoming more of a challenge. And this is why I believe we need to see a different approach.
Bira will always argue the case for a complete reform of business rates, even though we had a significant success with the introduction of the retail discount. Reform of rates is a treasury decision, but there are positive actions that could be taken by other stakeholders. Recently we have seen two such initiatives that will support high street development and innovation. In one case the landlord of a parade of shops offered two years’ free rent to new businesses. This initiative first started a few years ago and we can now see the results. What was once a previously uninspiring area has been transformed into a lively, diverse shopping experience. No rent to pay has given new retailers the opportunity to establish their businesses and succeed before paying rent. The area has also become more attractive, making these units more valuable for the landlord. It’s a simple but effective idea that works by a key stakeholder taking a measured risk.
The success of this initiative is now making other landlords and local authorities think about their own high streets and empty units. Oxford Street, still the most famous shopping street in the UK, has lost many big brands. The local council is considering a plan to offer new retailers free business rates to take on the empty premises – removing one of the large burdens to bring new life to a once great retail area.
If Wilko does close down completely, the worst impact will come from the hundreds of empty shops, which are often in prime locations on the high streets. We still have some of the BHS and Debenhams stores left standing empty, yet we can see what can be achieved by the local authority, landlords and retailers taking a calculated risk. Places can be revitalised, and small businesses can grow if given the time and space to do so. Reducing the fixed overheads of rates and rents is a viable option that will produce improved longer-term returns.
62 | boutique. | SEPTEMBER 2023 SHOP TALK
“Although Wilko lost its attraction, its decline highlights the pressure on high street retailers”
BIRA’S ANDREW GOODACRE ON TAKING A DIFFERENT APPROACH
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Euroleathers
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BUYER’S GUIDE
Womenswear
Anonymous
To wear it is to love it
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Apt Collections:
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Double H Agency
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From My Mothers Garden
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