The Nextview WOW
Branding & Culture Manual
Hello! We are happy to share with you the Nextview WOW. Here at Nextview, we’ve built a strong culture over the years. However, we’ve never formalized it, nor communicated it. Now that we are accelerating our growth, it seems like a natural moment to capture what we all believe to be the basis for our winning culture. So here we are. Our Way Of Working. Our WOW. The ‘wow’ we want to experience ourselves in our daily work, but as important, the ‘wow’ experience we want to deliver to our clients, partners and community. We are a purpose-driven company. It is our mission to create a positive impact in the world and inspire others. We know we can create the biggest impact if we all live by, and work by the same values and principles. These are our checks, guidelines for our daily behaviour. Our culture is defined by them, and naturally, it will further evolve and progress as we continue growing.
What is written here is central to everything we do at Nextview. But it’s not a strict handbook. We trust you to use your common sense and make your own decisions, together with your co-workers, using the values and principles described here as a guide. This is a living document. Like our company culture, it will be updated from time to time, so we can add or edit parts to follow our path from birth to adulthood. Whether you are just starting at Nextview or are part of the team that has created our culture over the years, we are excited to hand you the Nextview WOW. For everyone else outside of Nextview, we hope you also like the read and join us in using business as a force for good. Enjoy the reading!
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Our Promise
We challenge clients with an appetite for the future to reimagine the way they operate. We boost their customer centricity, digitize their operations, and bring their data to life. Blending deep industry knowledge with designled Salesforce expertise. Helping them with digital transformation to advance business for the better. Promise.
Nextview. The Design+Tech Firm 4
Ready for the future
2020 Launch Design Thinking Center Frankfurt (2020) In 10 years to 10 million turnover (2019)
We started in 2009 as a consulting firm, helping companies with implementing user-friendly and innovative IT solutions. The last decade we have been growing fast, transforming ourselves on the go. This has not gone unnoticed as we’ve been recognized with several awards throughout the years. By 2020 we are prepared for the next step. From a strong home base in the Netherlands, we are reaching out to support companies in NorthernEurope with digital transformation.
Dedicated Salesforce focus (2019) Launch Nextview brand (2018) Launch Design Thinking Center Eindhoven (2018) B-Corp certification (2017) Launch Design Thinking Center Amsterdam (2016) Salesforce expertise since 2010
First office next to SAP in ‘s-Hertogenbosch Founded in 2009 as The Next View
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Awards & Certifications
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Great Place to Work
Glassdoor
FD Gazelle Award
Certified B Corp
Salesforce Platinum
Best Workplaces
5 Star Rating
2013, 2014, 2015,
2017 & 2018
Consulting Partner
2017, 2018, 2019
2016, 2017, 2018
Best for Workers
225+ certifications
& 2020
& 2019
Growth is acceleration of our impact
Growth would all be meaningless if we were not acting on a bright and inspirational purpose. In all we do we create a positive impact by being an awesome company that inspires. We are committed to doing good for people, for society as a whole and for our home planet. And we are committed to inspiring others doing the same. Next to our purpose, we have also dedicated ourselves to Salesforce. Just like them, we believe in placing customers first, the versatility of cloud solutions and a strong focus on innovation.
If we want to grow our impact we have to continue running fast. Staying ahead with Salesforce ensures our leading and impactful position also in the future.
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Nextview is more than the sum of all its parts. Our unique formula consists of four interlinked elements.
Creating a Positive impact that Inspires
Leading Independent Salesforce Partner
Design-led Approach
Salesforce Expertise & Industry Knowledge
These elements are not hollow concepts. They are credible because of what we do and how we’ve been doing it. Most important is why we do it. In this Nextview WOW, you’ll discover how our unique formula hangs together. 8
Plastic Whale Co. Design Week at School Maas River Cleanup
1% Pledge
Guiding Principles
Backed by Salesforce Ventures
Values
Leading position in Northern-Europe
Salesforce Master
Platinum Salesforce Partner
Alliance Management
Working as friends Simply creating excellence Doing business with our hearts
Certified B-Corporation
Nextview Academy
Sustainable Development Goals - United Nations
Creating a Positive impact that Inspires
Leading Independent Salesforce Partner
Highly Skilled Workforce
‘Design Thinking’ Service Design
Design-led Approach
Salesforce Expertise & Industry Knowledge
Expert Industry Knowledge
Design Thinking Centers Amsterdam - Eindhoven - Frankfurt
Adoption, stakeholder & change management Agile, Scrum & Human Centric
Nextview. A unique formula...
Approach
Value Themes
Combining business consulting with Salesforce expertise and service design
Creating customer centricity Digitizing processes to optimize business Bringing data to life
Focus Industries
Technical Expertise
Manufacturing & Consumer Products, Professional Services, Utilities and Financial Services
CRM & CX Strategy consulting Technical Architecture & Design Core CRM Tech. Implementation Complex CRM Solutions
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Our Purpose & Values
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Our Purpose
Creating a positive impact by being an awesome company that inspires. We believe the purpose of business is to create happier and healthier lives for people. That’s why we are changemakers, designing business as a force for good. We lead by example and inspire clients and partners to do the same. Let’s create ecosystems where people, planet and profit come together.
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Creating a positive impact...
As a purpose-driven company, we create a positive impact for all stakeholders. Not only for our clients, partners and employees but in particular also for our communities and society as a whole.
To give shape to our purpose we deliberately: • • • • • • •
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Signed the United Nations Sustainable Development Goals Are a Certified B-Corp Signed the 1% Pledge Partner with - and are impact investor in - Plastic Whale Are founding partner of Maas Cleanup Are founding partner of the DesignWeek@School initiative Support many impact initiatives with money, time and expertise
...by being an awesome company that inspires
At Nextview we challenge ourselves to create a positive impact with everything we do. But to us, that’s simply not good enough. Wouldn’t it be powerful if all companies use their business as a force for good? That’s why we inspire others to do like us. Because together we can achieve much more. If we all take responsibility, everyone will benefit. Not just shareholders, but all stakeholders: clients, employees, partners, communities. We’re all part of the same world. And we all deserve a healthy and happy life. Don’t we?
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Our Values Next to being a purpose-driven company, which defines why we do what we do and what we strive for, we also have our values. Those are equally important as they steer how we do things. Our values make our work ‘valuable’ for us as human beings. Since our inception 10 years ago we have always kept true to these three values.
We work as friends
We simply deliver excellence
We do business with our hearts
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Our unique formula
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Our Story - A unique formula Creating a Positive Impact that Inspires Design-Led Approach
Clients choose us. And once they choose us, they love us. We’re happy and thankful for that. But that’s not enough. We want to know why. Through the years, we’ve learned to better understand what the main reasons are. Of course, there’s you. Us. Nextview people. Our personalities and talents.
Leading Independent Salesforce Partner
Besides that, there are four important reasons. One of them is our purpose to create a positive impact and inspire others. Together they form our unique formula that wows.
Salesforce Expertise & Industry Knowledge
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Creating a Positive Impact that Inspires
Leading Independent Salesforce Partner
With our purpose and values we are committed to positive change in society. Our partnerships with Plastic Whale, our B Corp certification and 1% Pledge support our drive to use business as a force for good. Clients profit from unique access to exciting future oriented networks and a compelling consulting journey that inspires to matter more.
Nextview is a leading independent Salesforce Partner in Northern Europe, measured in size, certifications and collaboration with Salesforce. This positions Nextview as the Platinum alternative to global strategic partners for both potential clients, employees and for Salesforce.
Design-Led Approach
Salesforce Expertise & Industry Knowledge
Nextview follows a design-led approach, fully integrated in the delivery process. We help clients see the bigger picture beyond the technological possibilities. With our awesome Design Thinking Centers and the embedded agile scrum approach, we design solutions for people first.
This combination provides superior expertise backed by the right Salesforce certifications and customer references. We have industry expertise in Manufacturing & Consumer Goods, Professional Services & Utilities and Financial Services.
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Our Story - A unique formula
Creating a positive impact that inspires
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Helping organizations excel responsibly by simply delivering excellence, serves our purpose to create a better world.
Our purpose to create a positive impact is not just a nice and caring story. It’s also great for business. Companies that ignore the demand for positive change in society, will be the dinosaurs of our time. Helping organizations excel responsibly by simply delivering excellence, serves our purpose to create a better world. So let’s build ecosystems where people, planet and profit come together.
Our values - that we work as friends, how we simply deliver excellence and our commitment to do business with our hearts - underpin this purpose. These are not empty phrases, as clients are thrilled with our way of working. True to our values we lead by example and inspire others. Working with us on positive impact links business execs to a network of forward-thinking leaders. It delivers a compelling consulting journey with a novel co-creation experience and it provides a competitive edge in the fight for future clients and talent.
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Impact commitments
United Nations SDG’s Peace and prosperity for people and the planet, now and into the future Signed all 17 goals, with extra focus on Gender Equality, Decent Work & Economic Growth, Climate Action, Life below Water & Partnerships for the Goals
Certified B-Corporation Business as a force for good Consider and monitor impact on workers, customers, suppliers, community and environment Active promotion of B Corp ideology and supporting the B Corp community worldwide
Pledge 1% Integrate giving back into the DNA of all companies Co-founded by Salesforce in 2014 Nextview donates 1% of time, 1% of products & services and 1% of profit
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Impact partnerships
Plastic Whale Social Enterprise with a mission to make the world’s waters plastic-free Fleet of 12 plastic fishing boats Nextview is partner and impact investor
Maas Cleanup Foundation Mission: a litter free river Maas Participation by Salesforce, DSM, Oostwegel Collection, ViaStory, IVN and many others. Nextview is Founding Partner
DesignWeek@School Give schools a kick-start in 21st century skills: programming, computational thinking and Design Thinking Nextview is Founding Partner
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Impact contributions
What’s next?
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We support several initiatives with our time, expertise and money. From hosting design thinking workshops at events, to building tech solutions for farmers in Burundi. Everyone at Nextview is invited to come up with initiatives that deserve our contribution.
Nextview supports the Global Goals for Sustainable Development of the United Nations We do what we can to help achieve all of them by 2030. They are all important to us. At Nextiew we pay special care to an inclusive and diverse workforce, climate action and life under water. We also serve as a community connector, inspiring partnerships for the goals. We want to be inclusive and celebrate diversity. We support initiatives to promote this, such as Respect Education Foundation Hackathon, the Hague Hacks Design for Activism and Female Tech Heroes.
Nextview priority goals
We support environmental initiatives and strive to be C02 neutral ourselves already by 2025. That’s also why we partner with Plastic Whale and LIVES (Litter Free Rivers and Streams).
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The role of business is shifting rapidly in society Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Nextview is a certified B Corp and member of the B Corp community. We commit to the highest standards of social and environmental performance, accountability and transparency.
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Nextview pledges 1% “The business of business is improving the state of the world.� Marc Benioff, Chairman & CEO, Salesforce Pledge 1% is a global movement that encourages and empowers companies of all sizes and stages to donate 1% of their staff time, product, profit, and/or equity to any charity of their choosing. 1% Pledge provide a simple, flexible, and scalable model to integrate giving back into the DNA of all companies, especially startups. Already thousands of companies around the world have taken the pledge, and dozens of VCs, incubators, and conferences have joined to push the movement forward. Nextview is proud to pledge 1%.
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Plastic Whale Co. Together for plastic free waters Plastic Whale is a social enterprise with a mission: make the world’s waters plastic-free and create value out of plastic waste. We have teamed up with them to build a Design Thinking Center boat from recycled plastic. Over 5.000 PET bottles were used! Today, we are partner and are an impact investor of Plastic Whale. Operating a fleet of twelve boats made from plastic from the Amsterdam canals. As part of the experience in our Design Thinking Center, we use the boats to take our partners and customers fishing
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for plastic. Also, we invite CEO’s of every company we work for to be part of the Plastic Whale network, where business leaders can meet and talk about the opportunities to create a better, cleaner world. Plastic Whale Co. recently also launched a new line of sustainable office furniture made from canal plastics, which we use in our offices, and can even be found in the boardrooms of our clients! This way, we inspire others to find solutions for their sustainable objectives.
Our Story - A unique formula
Design-led approach
We are a curious bunch, so expect us to fanatically start digging deep until we really understand the business challenge.
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As pioneers in applying design thinking and service design to technology, people are at the heart of what we do. As technology evolves to fit new, complex challenges, we design solutions for people first. We constantly discover, design and deliver. It’s embedded in who we are and what we do. Just like the fact that we use an agile scrum approach to create speed, flexibility and a shared responsibility.
We possess the expertise needed for business transformation beyond the primary functional and technical skills. But we’re never dogmatic in our methods. We always pragmatically combine the needs of people, the possibilities of technology, and the conditions for success. To ensure that each solution we work on is still the right solution halfway the journey, we keep zooming in and out, never forgetting the bigger picture.
We are a curious bunch, so expect us to fanatically start digging deep until we really understand the business challenge. We insist on full commitment to unravel the situation. And if we aren’t aligned and stuff remains unclear, we simply can’t move forward. We got to dig deeper!
Our awe-inspiring Design Thinking Centers bring larger groups together. In mixed teams, we solve problems and identify the right ideas and solutions. High-value inspiration, openness and playfulness is what counts. This not only holds for our clients, it’s also our own inspiring workspace. And of course, digital pioneers as we are, we are equally fit to go remote.
Nextview Design Thinking Centers
Our Design Thinking Centers are the perfect environment for our design-led approach.
Besides providing a wow experience thanks to the high value interior and set up, they are designed for co-creation, speed and versatility. With cutting-edge tools needed to dig deep into the problem, create insights and prototype solutions. Here we can bring mixed teams together to work and play hard towards superior results. And we’re so lucky, it happens to be our daily office too! Nextview has Design Thinking Centers in Amsterdam and Eindhoven, at the High Tech Campus. In 2020 we start at the Design Offices in Frankfurt. Our Design Thinking Center in Frankfurt is scheduled to open in 2021.
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Opening 2021
Amsterdam
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Eindhoven
Frankfurt
Our Story - A unique formula
Leading Independent Salesforce Partner
Outsmarting global giants by being faster, more talented and most caring, is what really wows us.
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We are one of the leading independent Salesforce Partners in Northern Europe. Being one of the largest in people and sales is not what only excites us. Outsmarting global giants by being faster, more talented and most caring is what really wows us. This positions Nextview as the Platinum alternative to global strategic partners for clients, specialists and for Salesforce. Salesforce is growing fast in Europe. Many future-oriented companies go for Salesforce digital solutions. Nextview and Salesforce are together pushing the digital transformation to genuine customer-centricity. And to solve the challenges of our times.
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For Nextview it is exciting to be there where the change takes place. To stay at the pinnacle of innovation, we invest to advance our leading position close with our comrades from Salesforce. To extend this unique alliance we’ve got to stay ahead of the market. And so far it’s been an amazing adventure which has led us to the very centre of the Salesforce ecosystem. Moreover, with our Nextview Academy we lay the base for a whole new generation of Salesforce Trailblazers. Change happens fast, technology is amazingly inspiring, the Salesforce family is huge and we make friends wherever we go.
Nextview Academy Learning is not compulsory, but neither is survival!
Nextview Academy is our in-house academy for all there is in the know about Salesforce, Agile, Scrum, Service Design and Transformation management. Nextview is an authorized reseller of the official Salesforce training kit. We provide you with the skills and knowledge to get the most out of Salesforce. We have modules for every role within your company, from end-user to developer. Our team of Certified Salesforce Instructors are happy to lead you through the ins & outs of all modules. We love to train people from our clients, external specialists and our own co-workers. For the latter, be aware it is compulsory if you want to survive! Courses are given in Dutch, German and English in Utrecht, Eindhoven and Frankfurt.
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Our Story - A unique formula
Salesforce & Industry Expertise
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We go wow when we are on top of the new with state-of-the-art solutions for clients in our focus industries.
Only the very best Salesforce partners are awarded with Platinum status. This means we keep raising the bar for the number of our certified experts, successful projects and expertise. We are convinced we have the best people with top Salesforce skills. Ready, able and prepared to implement all Salesforce products, from basic clouds to very specific new solutions. We’re thrilled to deliver these most advanced products to our customers, before others do. Don’t take our word for it, check it out on the Salesforce Appexchange to impartially compare between partners. We’re proud to say we win the comparison.
It’s one thing to be a star in Salesforce, it becomes compelling by combining this with deep industry expertise. Our clients operate in three clusters: Manufacturing & Consumer Products, Professional Services & Utilities and Financial Services. We understand the trends and challenges companies face in these industries. We go wow when we are on top of the new with state-of-the-art solutions for clients in our focus industries. And of course we don’t mind helping others as well!
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Alliances with innovative leaders Salesforce Platinum Consulting Partner Only a handful of independent Salesforce Platinum Consulting Partners exist in Northern- Europe. Worldwide only 96 out of 1.500 partners have obtained Platinum status. With our Platinum status we are perfectly positioned to support clients from mainstream to the most complex CRM Solutions.
OďŹƒcial MuleSoft Partner Mulesoft is a leader of Full Life Cycle API Management with Enterprise Integration Platform as a Service (iPaaS).
OďŹƒcial Tableau Partner Tableau helps people to see and understand data. Tableau makes it easy to visualise and analyse data fast and easy, beautiful and useful.
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Our Services
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Nextview. The Design+Tech firm A leading design-led Salesforce consultancy in Northern Europe.
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How our services are connected
Market
Proposition Value Themes
Approach Technical Expertise Focus Industries
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Value themes: What we bring to our clients
Creating value through customer centricity
Digitizing processes to optimize your business
Bringing your data to life
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Customer centricity concentrates on designing a positive experience for people by improving services and/or product offerings and building loyal relationships. Such organizations see customers as the main reason for existence, so they do it all to keep them happy. Companies must accelerate the digitization of their processes, to better meet nowadays expectations. They should go beyond simply automating existing processes. They must transform entire business processes, including cutting the number of steps required, reducing the number of documents, developing automated decision making, eliminating silos and dealing with regulatory issues. Bringing your data to life means being able to easily, and quickly, tap into all data sources and allow people to easily access information to help grow their business. This growth is achieved by streamlining processes, having information readily available to make faster and better decisions.
What makes our approach different?
We look beyond the symptoms
We break silos
We co-create, visualize, move and play
We work as one team
These starting points mark the design-led consulting approach of Nextview. Natural to us, but we are aware that these are unusual and make our approach more valuable. 41
What makes our approach different?
We look beyond the symptoms We first discover the origins of the problem. If a client asks for technology, we don’t run for a tool. We ask: ‘What do you want to achieve?’
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We break silos By engaging people from different company units and levels, we create shared ownership. We make them appreciate each other’s role and their interdependence in creating valuable results.
We co-create, visualize, move and play When it comes to tools and techniques, we pull out all the stops needed to activate an open mindset and ignite creativity. There’s no standard which canvasses, blueprints, or cycles we use. The only standard is the one we hold ourselves against.
We work as one team When we say ‘we work together with our clients’, we mean we really work together with our clients. We work as one team, usually at the client’s office. Getting results is a shared effort. There’s no ‘us’ and ‘them’.
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Our Design-led Consulting Approach Don’t let this bullseye trick you, like most business models do. Although the rings may seem strictly separated, in reality, they fluidly blend into each other. Because everything we do is interlinked. Some things are back-toback, most are simultaneous. And everything is significant. It all hangs together.
Aligning with the context
Creating the Solution
Designing for Better
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Designing for Better
From start to finish, we use design thinking and deep industry understanding. A combination that ensures the successful implementation of Salesforce and supports the required digital transformation. We constantly Discover, Design and Deliver. Every day, in every step we take. It’s not a plan, it’s a mentality. We empathize mentally, to really understand what’s up, zooming out, zooming in, while prototyping. And then we start over again, until we get it all right. A way of thinking and doing to engage ourselves in the details without losing sight of the bigger picture.
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Creating the Solution
We help you with Creating a Vision on digital transformation with our value themes: • • •
Creating value through customer centricity Digitizing processes to optimize business Bringing your data to life
We Plan the Track by defining an actionable and realistic roadmap based on vision and value We Install the Kit through fast implementation and realize it all in time and budget
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Aligning with the Context
We make sure the digital transformation is effective through well guided change, stakeholder and adoption management. Creating Happy Faces - A solution without an enthusiastic organization is going to be a failure. That’s why engagement and experience is a constant factor in our work in order to drive adoption. That is how we make the real change happen. Let’s Talk Benefits - We are certain we bring (financial) value to clients, to their business and to their customers. That’s why we create a business case demonstrating the added value of our projects. Involve all who Matter - We engage all stakeholders and give them a wow experience, by breaking silos, co-creation and working as one. 47
Service Designers Business Consultants
We know how to think design that puts people first. We
We know how businesses
unravel users’ needs, facilitate co-
operate and are passionate
creation and make sure that every
about customer experience.
solution really is the answer to the
We understand clients’
right question.
Project Managers We know how to do the right
challenges and guide
Salesforce Consultants
them through change. We
We know Salesforce like the
have overview, tie things
back of our hand. We deliver
together, advise and lead.
and implement the best solutions all day, every day.
things and do them right. We make sure we stick to the plan
Industry Experts
and the budget. We’re flexible
We know the industries’ trends
too. So if the plan changes, we
and challenges. We look through
make the changed plan work!
the industry lens and bring in best practices across projects.
.
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We nail this because we’re one
Our people represent the best in their field, forming a strong team of design thinkers, business consultants, solution architects and developers. Together, we make sure that everything we do for our customers brings value to them, their employees and above all their customers. We work in parallel, integrated as one, all specialized in Salesforce. Add that to a mixed client team and we rock!
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And this is how our clients benefit
Real long-lasting solutions
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Addressing the question directly with a technical solution usually doesn’t answer the underlying questions. It leaves the long term solution uncovered. Our approach is more valuable, as it finds better solutions in the context of a longer-term strategy.
Seeing how things are related
Digging into the customer journey. Analyzing how the experience is created by different departments. Harvesting collective knowledge and understanding. Seeing the interdependence and the link to achieving the company’s goals. It all results from our designled consulting approach. Becoming an organisation that delivers seamless customer experience suddenly seems easier.
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And this is how our clients benefit
Getting it done, for real
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It’s one thing to decipher the situation and find the right solution. One thing to perfectly install the technology needed. But it’s something else to make sure everyone’s happy with the new way of working. Our clients benefit from a well-grounded business case and from the effort we put in adoption and change. It ensures shared ownership as well as the will, feasibility and capability to transform.
Having a wow experience
Co-creating with a mixed team from all over the organization in a high-value environment. Having fun and being inspired to using your business as a force for good. Working together with us as one team. Getting the right solution that brings your company to the next level. Our clients are just ‘wowed’. And being wowed makes happy!
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We know our stuff, it’s called Technical Expertise
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CRM & CX Strategy Consulting
Core CRM Technology Implementation
Customer experience (CX) initiatives and customer relationship management (CRM) are amidst the most strategic drives organisations pursue today. At Nextview we are skilled to advice corporate, sales and marketing execs with limited or no technology implementation.
Core CRM implementation demands a full appraisal of needs, budget, and ROI that clients are after. This involves CRM software used as systems of record, such as Sales Cloud and Service Cloud.
Technical Architecture & Design
Complex CRM Solutions
We take pride in designing systems that can stand up to anything. Our Salesforce Architects and Designers see issues before they become issues, even when clients must scale from one to one million customers. Particularly this centers around master data management, data-driven decision modelling and a single view of customers.
Solutions for marketing, commerce and multichannels options, which require business transformation, integration with back-office systems and customer analytics. This is where several Salesforce Clouds related to commerce, community, collaborations, marketing and integration are required.
We focus on 3 industries Professional Services & Utilities Including all professional B2B service organisations,
The industries we choose to focus on have three things in common. First, service is an essential element. Even in companies that produce goods, the service level is of growing importance. Second, whether services are core business or an innovative layer around physical products, the end-to-end experience for customers needs to be improved to be on par with, or better, exceed today’s expectations. Third, they all face challenges that call for change on the road ahead. As do all companies in all industries, by the way. That’s why we sometimes also help companies in other industries if they match our ambitions and purpose.
utilities in energy and water
Financial Services
Manufacturing &
Including banking
Consumer Goods
and insurance
Including all companies with own production in food or non-food
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Our Principles
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From the way we talk, to the way we walk... This Nextview WOW outlines a set of principles that can guide the way we work and what makes us stand out. Please feel invited and empowered to co-create our future using these principles. And remember, it’s not a strict blueprint, but more a set of guidelines that helps you make decisions and go!
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Our Principles
The Nextview WOW has seven guiding principles 1. We are driven by purpose and values 2. We dig deeper 3. We all think design 4. We go fast 5. We own it 6. We thrive on newness 7. We celebrate together
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We are driven by purpose and values
Know our purpose by heart already, do you?
Our purpose is what gets us out of bed every morning. The thing that makes it worthwhile to do what we do. It’s our Why. Why do we work fanatically to achieve what we achieve? Besides financial gain, what’s the bigger goal?
Our purpose is:
“Creating a positive impact by being an awesome company that inspires.” But you knew that already, didn’t you?
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Principle 1: We are driven by purpose and values
We believe the purpose of business is to create happier and healthier lives for people. That’s why we are changemakers, designing business as a force for good. We lead by example and inspire clients and partners to do the same. Let’s create ecosystems where people, planet and profit come together.
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What does it mean for our daily lives?
It means that we should not make short-term decisions - however lucrative or otherwise appealing - that hurt our purpose.
It means we are not so much fascinated by challenges that focus primarily on shareholder value.
It means we fanatically use our business and skills to create a positive future. It means we’re all stimulated to take initiatives to do good, for example as part of our 1% Pledge.
It also means we are extremely excited to work for clients that share the same forward-looking vision.
And it means that, from the way we live our private lives, to the way we commute to work, to the way we help our clients with improving the lives of their customers, we always strive to balance people, planet and profit.
It means that we’re not excited about candidates that are not excited about our purpose.
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Principle 1: We are driven by purpose and values
If our purpose is our destination, our values are our itinerary Our values are our ‘how to get there’. As humans, we all have personal values to live by. They steer our behavior. As these values are yours, they are very personal. As Nextview, as a company of people, we share three wonderful values that have kept us en route since the start of our journey.
Our values are at the heart of every decision we make. And we expect you to do the same. Got it.
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We translate how we behave in personal life to how we behave in the business context. There’s no hierarchy, no status symbols. No parking places or corner offices for the management team. We like to help each other and easily ask for help. We give and receive compliments. We are not afraid to tell each other what we really think. Even if it is a difficult message.
We work as friends Nothing is more important than having fun at work and collaborating in a way that is close to how we deal with people in our personal lives.
This holds true not only for co-workers but also for our customers. and partners. We are ready for tough conversations to make things better. While we grow, it becomes a challenge to work as friends with everybody, but still, we take the effort to connect and treat each other how we would treat friends. And while working together, we have lots of fun.
Note This does not always mean that we always are friends. Don’t feel obliged. If we organize social events outside work, it’s your choice to attend or not. 65
Principle 1: We are driven by purpose and values We are truly passionate about what Salesforce and its ecosystem can do. With that passion, we do what we can to add value to customers. We really want to be the best at what we do. To be the best, we have to keep it simple; and yes, that can be difficult.
We simply deliver excellence Time and energy are our most precious resources. Let’s spend them wisely. Let’s think carefully about the actions we take and make sure that we deliver on them.
We can only use our energy once, so let’s make sure we know how to be successful before we start. Or don’t start at all. We see it as our task to bring our clients’ knowledge up to our standards, so we can deliver excellence together.
Note While we know best how to deliver excellence based on our passion and experience, we never become arrogant and always remain flexible in adapting to what is good for our stakeholders. 66
We are driven by our purpose to make a positive impact and to inspire others to do the same. That’s why we are always go the extra mile. And why we’ll never accept a 9 to 5 mentality.
We do business with our hearts In all we do, we listen to our hearts when it comes to important decisions. We use our talents to actively contribute to a better world.
We think along with our clients. We are motivated to bring the best solutions for them. And we are passionate about finding the right creative solutions together with Salesforce. We are not afraid of bending the rules if the intention is right. We will always do what is good for our clients and their clients. If we don’t feel we can be successful with a client, we will not make the deal. We will not be tempted only for the money, as we have set our own course.
Note This is not a fluffy statement or an excuse to only do what we like. Nor is it a lack of respect for hierarchy and agreements made. 67
Working at Nextview is not just a job. It’s an opportunity to grow as an individual, to boost your professional skills faster than you ever knew you could and to add value to the lives of many others. Our intention is for you to feel connected to our purpose. When your purpose and values are aligned with those of Nextview, magic will happen.
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Our Principles
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We dig deeper
You understand why, do you?
While grown-ups often come with solutions, children always come with questions. The adult often already jumps to the solution before the problem is made clear. But kids keep questioning why, why, why. It’s up to us to be the kid that asks questions. Because we’re a team of different backgrounds - be it business consultancy, tech, or service design - we have a lot of different types of questions to ask. And let’s not be easily satisfied with the answers. Because we’re well informed questioners, who know the trends and challenges of the industry. It adds tremendous value to our client’s business success to ask the right questions and to make sure we find the right solution for the right problem.
We are one, but we’re not the same It’s not just our different professional backgrounds that make us look through different lenses. We take pride in the fact that our workplace is inclusive so we support diversity in the broadest sense of the word. We are convinced that bringing people together, from different genders, different countries, different religions, different age groups, different personality types, different whatever, helps us see things more clear. It leads to better solutions and a profound culture. For our clients, for our people, for our company and the community at large.
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Principle 2: We dig deeper
What does it mean for our daily lives?
It means we do not take a brief for granted. When we are asked to do something, we will not just do it,but always ask ourselves first, if we understand the true reason for the request. And we are bold enough to ask if we don’t fully understand. It means that if it is not clear, we organize ourselves to first understand the real question. We need to set up a small or large process to discover before we develop and deliver.
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It means that we should not count on ourselves alone to understand what’s at stake, it’s even better to involve others with a different perspective. It also means that if the question is not so clear from the start, and there is no space to make it clear, we are pragmatic enough and trust we will make it clear later on. And it means we have to keep pushing ourselves not to be mere Salesforce techies, as we want to understand what’s happening in the world from a much bigger picture.
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Our Principles
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We all think design
Don’t you love it when in the end all the dots hang together? Design Thinking is not the exclusive domain of designers, all great innovators in arts, music, science, engineering, and business practice it. Our designled consulting approach is a non-linear, iterative process which seeks to understand people, challenge assumptions, redefine problems and create innovative solutions to prototype and test. At Nextview our design-led method consists of 4 phases: Empathize, Discover, Prototype and Test and we keep going through this loop until it all hangs together perfectly.
Our design-led consulting approach, for sure works better. Design thinking has the potential to do for innovation exactly what TQM did for manufacturing: unleash people’s full creative energies, win their commitment, and radically improve processes . Most execs have at least heard about design thinking tools like ethnographic research, the emphasis on reframing problems and experimentation, the use of diverse teams, and so on. But many people may not yet understand the subtle way that design thinking gets around human rootedness in the status quo. Or attachments to specific behavioural norms that time and again block the exercise of the imagination.
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Principle 3: We all think design
What does it mean for our daily lives?
It means we are inspired by a design-led way of digital development and share our enthusiasm with the people around us.
It means we don’t dive head over heels into the Salesforce functionality and stick to it, but we dare to adapt and approve the plan on the go.
It means that what we develop not only functions as intended, it must also create a user wow that exceeds expectations.
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It means that we pay extra attention to the looks of our working environment, the finishing of our materials and the style how we deliver our stuff.
It doesn’t mean we all are expert designthinkers, but we do all embrace that a design-led approach is what sets us apart and delivers better solutions. And it doesn’t mean we are fundamentalists imprisoned in dogmatic methods, we’re pragmatists so we can also design on the go.
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Our Principles
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We go fast
Our strategy is actions fast. But you got that already, right? Since our inception back in 2009, we have been growing faster than competitors by executing, discovering and shaping the right strategy. While we grow fast we remain flexible, stay pragmatic in our thinking, and always stay far away from big corporate bullsh*t. Big strategies are nice, but they are useless if the right person or team does not pick up the ball and starts running. We find the inspiration for our adventurous journey, set our compass motivate each other and then start moving fast together. Let’s see how far we get. And when we encounter troubles on the go, we
Vitality keeps us sane and sound Being a leader in the premier league of the most exciting tech industry puts strain on our bodies and brains. That’s why we stay close as a team, support and coach each other and see it as a strength to reach out for help. Professional athletes go through ups and downs, as they reach for the top, that’s life. Better accept it, deal with it. Don’t be down, but allow yourself to recover and then get back on track, better, stronger and wiser.
find creative ways around.
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Principle 4: We go fast
What does it mean for our daily lives?
It means we have to take care of our body and mind with regular sports, relaxation and healthy nutrition.
It means we have to stay flexible and adaptable in our minds, especially when we have to make detour or go new directions.
It means we must be disciplined in making orchestrated decisions and asking the right people to own the actions fast.
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It means we have to organize for rest and perspective, for teambuilding and excitement together.
It means we have to hire people who like excitement and adventure, with an international perspective and flexible open mind.
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Our Principles
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We own it
Are you in charge of your own actions?
We are an independent company with an extraordinary entrepreneurial spirit. Not just shareholders, but everyone at Nextview, regardless of role and level, thinks and acts like an owner with a shared purpose. We’re proud of that. It makes us strong and able to make our dreams come true. It takes freedom, trust, and vulnerability to have everyone make their own responsible choices. Micro management is just another word for holding back personal and company growth. Putting teams in the driving seat is the best way to go places.
It’s a mutual thing When people are given freedom to make their own decisions, we trust them to take full and conscious responsibility. Collective company interests should be ahead of their own. Resources should be spent wisely. Actions should be transparent and accountable. And
although accountability is often a shared thing, we should never hide behind our team if something fails. Mistakes will happen. That’s okay, as long as you own it. At Nextview, we’ll coach you to become comfortable with your responsibilities.
When it comes to clients, we also own it. Convinced as we are that we know the right path to digitally transforming their business, we’re not afraid to tell them. And as we can showcase our experience and success rate, they are easily assured. We believe in ourselves and so do they. This does not make us arrogant, on the contrary, it humbles us that we are given the trust to help clients improve their business. If every member of the project team, from both clients and Nextview, takes ownership, we’re ready for an exciting journey!
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Principle 5: We own it
What does it mean for our daily lives? It means we only hire people with an entrepreneurial mentality. We will never hire people with a 9-5 mentality looking for a job forthe-money.
It also means that whenever you buy things, you won’t settle for cheap looking stuff and lousy sustainability.
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It means you won’t settle for half work, or lower the bar. When you start something, you do it with quality and pride.
It means you are prepared to take responsibility for your own ideas. If you see things differently, you speak up and let it be known. This also means you see the company as if you own it and you do the things you do responsibly, transparent and accountable.
It means you take all the right security measures for your own and our clients’ safety.
It means you stay faithful to the people, partners and clients who help build our awesome company. Because we own it together.
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Our Principles
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We thrive on newness
Aren’t you thrilled by what technology has in store? You know that feeling of discovery? The excitement? When you figure out how things can better function through digital intervention. The excitement when you go about and experience how it can better work. Technology can just do that. Like a kind of magic, we are fascinated by such new digital possibilities. Nowadays digital technology is all around us, but we are still only scratching the surface of what will be possible. Imagine a world 10 years ahead or even 50? What about the internet of things and topics such as true sustainability and fair distribution of wealth? How will tech have contributed to solving the social, economical and ecological challenges of our times? As Nextviewer we will never stop advancing ourselves. With our partners from the Salesforce ecosystem, we will push and implement so many new possibilities. We will thrive on all this novelty. We inspire and push our clients to be prepared for the implementation of what’s unknown today.
Because stagnation means decline That’s also why we have our trailblazer days, for fun, loads of learning and inspiration. And our buddy system, where each of us will help newcomers with finding their ways and rapidly coming up to speed, understanding the Nextview WOW. And lastly why we all have a talent coach; senior leaders personally in charge of developing the individual talents of all our co-workers. Because in the end, we remain a human centric company, working as friends, simply delivering excellence and doing business with our hearts.
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Principle 6: We thrive on newness
What does it mean for our daily lives?
It means we all familiarise ourselves with technology and what digital transformation can mean for people, organisations and society. For good and for bad and also for critical privacy matters.
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It means that while we experiment and are excited with all this newness, we will always bear in mind our responsibility to over people, their health and happiness. It means you get a buddy to get you up to speed and a personal coach to always keep developing your talents and stretch your skills.
It means we are willing to explore new stuff even if it’s not fully proven. We will be at the forefront of change, especially when it serves business as a force for good. It means at times we cannot resist playing with gadgets, drones, virtual reality, holograms and teleportation. Artificial intelligence, botsnand even time travel will be Nextview territory.
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Our Principles
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We celebrate together
We like to party, don’t we?
Fun and laughter are essential to experience happiness at work. It’s one of the things we’ve cherished since the beginning of building Nextview and ties in very well with our value to work as friends. We grab every opportunity to celebrate memorable moments. They mark shared milestones, from the people we hire to the deals we get and the awards we win. But also smaller things like daily improvements and little victories are worth celebrating. It reminds us to be conscious and thankful for everything we achieve together. It makes us happy and proud. And let’s face, don’t we all love a little party?
It’s not just about the party It’s about what comes with it. Connection, pride, inspiration, motivation to continue to strive for the best. It’s about getting to know each other better. Lowering the threshold to discuss whatever is needed to perform our tasks, to realise success. It’s like an upward spiral: celebrating what we achieved, makes us achieve even more! Celebrating is also being thankful to ourselves and others. That’s why we like to share fun experiences with our partners and beloved ones and why giftgiving is part of our rituals.
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Principle 7: We celebrate together
What does it mean for our daily lives?
It means we welcome every new co-worker with a champagne breakfast, inviting all colleagues to join. It means we drink champagne to celebrate successful company milestones and client project deliveries. It means we celebrate ‘go live’ moment of projects with sending everyone involved at the client a ‘Bossche Bol Giftbox’.
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It means we recognize extraordinary achievements by individual colleagues and teams.
It means we share our culture of celebrating and giving with our beloved ones. From time to time we give them presents, like a dinner or a family trip. We look back, mark achievements and dream ahead about exciting plans for the future!
It means you receive the bronze ‘Bossche Bol’ after 5 years of adding your talents to Nextview. And cake. And… champagne again!
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We have our own awesome feathers... Being an awesome company justifies an aweinspiring way to present yourself. Our bright and bold visual identity makes us stand out from the rest. Our say-it-like-it-is and tongue-in-cheek tone of voice defy corporate lingo. Keep in mind: to be extraordinary, we must resist being ordinary. Looking for the best way to beautify your slides, white papers and other branded materials? Seek your assistance from our friends at marketing communications. Check it out in the Nextview Brand Guidelines on Frontify.
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Boilerplate Standard copy for use in formal documents Nextview is a leading independent Salesforce consultancy in Northern Europe. As a Platinum Salesforce Partner founded in 2009, the company helps clients with digital transformation; creating value through customercentricity, data intelligence and business optimization. Nextview’s combination of business consulting and design thinking with agile and iterative development ensures fast results and minimises risks during the journey to success. Nextview enables clients to adopt Salesforce and drive change throughout the organisation. Nextview increases the value of the Salesforce platform, by utilising the latest possibilities in CRM & CX Strategy Consulting, Technical Architecture & Design, Core CRM Technology Implementation and Complex CRM Solutions. Nextview’s core expertise is in Sales Cloud, Service Cloud, Marketing Cloud, Pardot, Field Service Lightning, Financial Services Cloud, Manufacturing Cloud, Einstein Analytics, CPQ, Community Cloud and Salesforce Platform. To be able to deliver this expertise, Nextview consultants have more than 225 salesforce certifications. Nextview is also an official FinancialForce, Tableau and Mulesoft Partner with extensive expertise in SAP & Salesforce integration.
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Nextview has been working with organizations of all sizes and various industries. The company combines Salesforce expertise with deep industry knowledge in Manufacturing & Consumer Products, Professional Services, Utilities and Financial Services. Customers include larger multinationals as well as several other leading national enterprises. Nextview has extensive experience with roll outs in 60+ countries. Nextview is a rapidly growing company of nearly 100 professionals (2020) with Design Thinking Centers and offices based in Amsterdam, Eindhoven and Frankfurt. Nextview is driven by its purpose ‘Creating a positive impact by being an awesome company that inspires’. Nextview is a certified B Corp since 2017, a Great Place to Work for the last three years in a row, and an FD Gazelle for the last seven years in a row. Nextview. The design+tech firm A leading design-led Salesforce consultancy in Northern Europe.
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Our secretive slang explained Design thinking
Agile
Comprises processes such as context analysis, problem finding and framing, ideation and solution generating, creative thinking, sketching and drawing, modelling and prototyping, testing and evaluating.
Development under which requirements and solutions evolve through the collaborative effort of self-organizing and cross-functional teams and their customer(s)/end user(s). It advocates adaptive planning, evolutionary development, early delivery, and continual improvement, and it encourages rapid and flexible response to change.
Service design The activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers. Service design may function as a way to transform an existing service or create a new service entirely.
Design-Led Approach Our approach is driven by design considerations, especially concerning aesthetic or functional criteria, rather than client directives or industry convention driven requirements. 98
Scrum Process framework for managing complex knowledge work teams of ten or fewer members, who break their work into goals that can be completed within timeboxed iterations, called sprints, of one week design and two weeks development. Then we track progress and adjust in 15-minute timeboxed daily meetings, called daily scrums.
YES! Now you’ve read all there is to be known about the Nextview WOW. You know our purpose and values, our unique formula and our guiding principles. Now go about and create a positive impact. Be awesome and don’t forget to inspire!
Co-created with love by BR-ND People Commissioned by Nextview Amsterdam, May 2020 99
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