SAGE’S TRACK RECORD SPEAKS FOR ITSELF.
12+ YEARS IN BUSINESS
16,400+ REAL ESTATE TRANSACTIONS $9.1 BILLION IN SALES
2,186
TRANSACTIONS OVER THE LAST 12 MONTHS (AS OF DEC. 31, 2020)
160+ REALTORS®
15 STAFF 2 LOCATIONS
If there’s one word that sums up Sage, it’s uncompromising. Uncompromising is our way of making sure that every real estate experience isn’t just good, it’s great. We set a high bar for ourselves and our REALTORS ®. Our clients deserve the very best of us, from the services and counsel we provide to the quality of our marketing materials, and we’re relentless in making sure they get it.
As a family-run company, we have an unusual combination of deep industry expertise – literally decades of experienceand a fresh, progressive approach. We never stop thinking about how we can improve what we do so that we can deliver more value to our clients and REALTORS ®
THE MARKET DOESN’T STAY STILL. NEITHER DO WE
We monitor, respond and adapt quickly but strategically, keeping an eye out for ideas that will help our clients stay ahead of the market.
One of the unique elements that set Sage apart from other brokerages is the size of the back office staff that Sage employs and the team approach we take to servicing our clients. Sage has 160+ REALTORS ® and 15 staff, that’s a 10:1 ratio. This ratio of staff to REALTORS ® is unheard of for a brokerage Sage’s size. This team approach to servicing our clients is particularly effective because the Sage team is a squad of accomplished,
multi-faceted in-house experts who handle many different aspects of the home selling process. And by taking certain tasks off our REALTOR’S ® plate it frees up their time so they can spend it with their clients guiding them through the process.
This uncompromising level of support ensures that sellers’ homes are positioned in the most favourable light and receive maximum exposure in the marketplace locally, nationally and internationally. Buyers gain valuable knowledge about neighbourhoods and market trends that they can put into action to make informed buying decisions.
One of the pride and joys at Sage is our design forward, in-house advertising department that markets listings with focused precision, generating the largest pool of qualified buyers for Sage’s listings. There is no marketing team in Toronto with more experience marketing homes than the team at Sage.
We insist on the highest standards of integrity in everything we do, handselecting REALTORS ® who believe, as we do, in doing what’s right and fair for our clients. When it comes to making sure that they consistently get the best of us, we never compromise.
“Our recent experience with Mary-Kate was an unqualified success on all levels. Within the very narrow time frame we had to sell our house, she confidently took on the challenge with energy, smarts, and a professionalism that yielded results which surpassed all our expectations. She was a delight to work with, both knowledgeable and sensitive to our personal needs, and we would not hesitate to use her services again.”
—Toby & Perry PhillipsMary-Kate has been buying and selling Real Estate in Toronto for over 15 years, and there is no other industry she would rather be in. Growing up as the only daughter of a Real Estate veteran of 37+ years, she sat in many open houses handing out feature sheets and helping her mum from an early age- it would seem as though she would follow in her successful mother’s footsteps- and follow she did!
Mary-Kate lives in Roncesvalles with her Husband, Carey and Son, Pierce. She has
volunteered for 6 years now with TRREB’s Government Relations, advocating for our profession and the laws that affect it. She has also been an active member of St. Joseph’s Hospital YPN for the last 4 years. Mary-Kate loves CrossFit, Horse Riding and cooking when she can make the time for them in her busy schedule!
She possesses a special blend of oldfashioned customer service, modern-day technology, and just a pinch of sass!
TOP 3.51% IN UNIT VOLUME & TOP 1.31% IN SALES VOLUME
Sage has developed a unique and powerful approach to listing, marketing and selling its clients’ homes.
Sage’s listing marketing program has been developed with the knowledge that today’s purchase decisions are not based solely upon a property’s location and physical attributes. Decisions to buy are triggered by the overall benefits of owning and living in a very specific home.
A major benefit is the lifestyle that would be fulfilled by living there. Factors such as a home’s neighbourhood, shops, schools, parks, etc. help formulate the benefit model. What type of people would want to call this property home? Who better to know than its current owner?
Sage collaborates with its clients to identify each home’s benefits and establish an appropriate target market. Sage’s in-house marketing team then crafts a message utilizing those benefits to
attract those buyers and then executes a multifaceted marketing campaign to reach those individuals.
A simple, compelling strategy that works. The appropriate message must be effectively delivered to and received by the target group. Because more than 95% of buyers now search online, that is where Sage concentrates its efforts, but doesn’t ignore some of the traditional tactics that we know to be time tested and true.
Sage’s robust marketing program exposes its clients’ homes locally, nationally and internationally to amass the greatest pool of targeted, potential buyers. Exposure has now become key. No single salesperson can effectively do this alone.
Sage’s in-house team of professional Graphic Designers and Marketers accept the responsibility of executing the marketing program for every Sage listing.
More than three quarters of buyers found their house they bought either online or through an agent.
The thrust of Sage’s marketing is well placed as it gets directed both online and towards target salespeople.
Home buyers aren’t just looking for four walls and a roof, they are looking to buy into an overall lifestyle.
It is up to our marketing to effectively convey that lifestyle to as many potential home buyers as possible. To effectively sell a lifestyle we need to put ourselves into the shoes of the potential buyers. That is where our marketing really begins. We look to establish one or depending on the property a small handful of buyer profiles. This allows us to get into the imaginations of potential buyers so that we can develop a message that will resonate with them and determine the best channels to reach them.
There are many different things that have to happen before a property can be properly marketed. Many of these items have to do with getting the property primed, shined and ready to be photographed in preparation for its market debut. This process is typically referred to as ‘staging’ a home.
Staging can mean anything from a judicious reorganization of existing furniture, highlighted by some fresh flowers, to complete redecoration and the furnishing of a vacant home. There is great value in staging because it helps market a home to a broader audience than only that with tastes similar to the current owner. Usually this involves dealing with things such as clutter or furniture placement that the homeowner has come to accept but perhaps might not best present the home to the marketplace. The way we live in a home and the way we present a home to make best market impact are two completely different things. If the goal is to sell the home for the most amount of money, homeowners are well advised to appeal to the widest audience possible for the current buying climate and keep an open mind to staging possibilities.
Please consider that if you are presented with three apples all the same size, one nicely shined up and the others dusty, or bruised and damaged, people will gravitate to the one that is polished. People will also pay more for the apple that looks best. The appeal is just human nature and in regards to the sale of a house, the stakes can be very high indeed.
Your Sage REALTOR ® is experienced in making staging suggestions and could even refer a professional stager should the need arise. A home perfectly staged looks like it belongs in a design magazine. In order for all the other marketing elements to fall into place, the staging process should really be completed at least a week before the property is to go on the market.
Sage Real Estate has found that having exquisite photographs of the property is essential to presenting a home at its very best and maximizing its digital, online and printed appeal. These photos form the foundation of the marketing for the property. Buyers have refused to “waste their time” visiting a home because of grainy, poor quality or inadequate pictures that they see online. Professional photographs really make that big a difference.
Sage Real Estate provides professional photographs for all its listings. The photographs are subsequently reviewed and processed by Sage’s in-house Graphic Designers and then colour-corrected or enhanced, if necessary. Your home will make its very best possible first and lasting impression.
Sage produces a website for each of its listings. This website contains the information the buyers covet most.
Source: National Association of Realtors®. Profile of Home Buyers and Sellers 2022.
Detailed Info About Properties for Sale 80%
Floor Plans 49%
Photos 85%
A unique website will be developed that is custom-built for your home and will be hosted on a URL that is easy to remember (usually the street address). This website will highlight all of the features of the property in a convenient, effective format. The best images of the property will be prominently displayed on the site. All marketing tactics will be geared towards driving traffic to that site because it is there that prospective buyers will easily have the most detailed information about the home right at their fingertips and will be able to contact us directly. In today’s competitive hustle-and-bustle world we don’t want prospects moving on to the next listing because they couldn’t access the information they wanted. The consumer expects to have all the information required to make a decision right at their fingertips, right when they want it.
The typical listing website would include the following:
• A unique listing domain name, usually the street address. (e.g. 126YourStreetName.com)
• Detailed listing description
• 20+ high resolution photos
• Floor plan
• Video tour
• 3D Tour
• Neighbourhood description
• Google maps with street view
• Contact details
• Google Analytics tracking code
• The URL prominently displayed on the for sale sign
A video tour is created and then distributed using YouTube and other video sharing websites in order to drive prospective buyers back to the individual listing website. YouTube is an incredibly powerful marketing tool, with 2.68+ billion monthly active users *. Leveraging its dominance generates tremendous international
exposure for your listing. Prospective buyers, anywhere in the world, can digitally see through your home 24 hours a day, at their convenience.
We will not only load the video onto our YouTube channel, which is one of the most viewed real estate channels in Toronto, but we will also dedicate some budget to get some targeted views for the video through Google AdWords.
pay-per click Campaign Sage knows what it’s doing in social media arenas. Sage listings get displayed on the largest video platform on the planet: YouTube. When skillfully utilized, Facebook is an effective tool for exposing a home to a larger network of people. Sage knows the ins and outs of appropriately leveraging Facebook to maximize exposure of Sage listings. We will be leveraging the Facebook ad platform to boost our posts about this listing to ensure they get seen. Given the demographic targeting aspect of this platform, we will be targeting a number of different groups to ensure the property is seen by both potential consumers as well as to keep this property in front of Realtors® in the city.
Given the price point of each property we can also be leveraging LinkedIn as it tends to be a more professional social networking site. In particular, we will use the ad platform on LinkedIn to get the property seen by our target market. And, if the target demographic is right, we will also leverage Instagram.
One website is simply not enough. Sage’s marketing extends to more than thirty separate, far-reaching websites to get local, national and international exposure. This syndication includes a world-wide network of more than 130 portals.
These days a buyer has to fall in love with a home twice. The first time is online.
To fall in love with a house buyers must first be able to discover it. Sage listings are easily found through massive local, national and international exposure.
Just posting listings on the local MLS ® isn’t enough. Sage Real Estate has developed one of the largest international syndication networks of any Toronto brokerage. Sage doesn’t hang its hat on just a one-brand network or spin numbers from a corporate website claiming global reach. Sage looked into where international buyers actually go when they are interested in finding a property in Toronto and made sure its listings are there. Sage listings get featured on more than 130+ portals around the world and get translated into 15+ different languages. This ensures that its client’s homes get maximum exposure locally, nationally and internationally.
PORTALS
AFRICA
ALGERIA
Hebdoimmobilier-dz.com
Lkeria.com
EGYPT
Listaproperty.com
KENYA
Buyrentkenya.com
MOROCCO
Logicimmo.ma
Mubawab.com
Selektimmo.com
NIGERIA
Privateproperty.com.ng
SENEGAL
Senegalcity.com
SOUTH AFRICA
International.persquare.co.za
TANZANIA
Darproperty.co.tz
TUNISIA
Sokna.tn
ASIA
CAMBODIA
Dotproperty-kh.com
Realestate.com.kh
CHINA
anjuke.com
MLS.cn
Sodichan.com
HONG KONG
Gohome.com.hk
Squarefoot.com.hk
INDIA
99acres.com housing.com
makaan.com
INDONESIA
Dotproperty.id
Propertiger.com
Rumah123.com
JAPAN
Realestate.co.jp
KAZAKHSTAN
Homsters.kz
LAOS
Dotproperty.la
MACAU
Go853.com
MALAYSIA
Dotproperty.com.my
MYANMAR
Dotproperty.com.mm
Shweproperty.com
PAKISTAN
Zameen.com
PHILIPPINES
Dotproperty.com.ph Epropertyph.com
Persquare.com.ph
SINGAPORE
Dotproperty.com.sg
THAILAND
Thailand-property.com
Thailand-property-gate.com
UNITED ARAB EMIRATES
Listaproperty.com/uae Properstar.ae
VIETNAM Dotproperty.com.vn
EUROPE AUSTRIA Willhaben.at
BELGIUM Immo.vlan.be
BULGARIA Imot.bg
CYPRUS 101evler.com
CZECH REPUBLIC Realcitycz.com
ESTONIA City24.ee
FRANCE
Acheter-louer.fr
Bienpublic-immo.com
Corsematin-immo.com
Cotelittoral.fr Explorimmo.com
Immo.midilibre.fr
Immo.nicematin.com
Immostreet.com
Immo.varmatin.com
Laprovence-immo.com
Ledauphine-immo.com
Lejsl-immo.com
Leprogres.fr
Libre-immo.com
Simply-move.fr
Seloger.com
Surfaceprivee.com
GERMANY Szimmo.de
GREECE
Xe.gr
IRELAND Propertysteps.ie
ITALY
Immobiliare.it
Properstar.it
LATVIA City24.lv
LITHUANIA City24.lt
LUXEMBOURG
Immotop.lu
MONACO
Montecarlo-realestate.com
POLAND
Domy.pl Morizon.pl Oferty.net
PORTUGAL
Kamicasa.pt
ROMANIA
Magazinuldecase.ro Storia.ro
RUSSIA Domofond.ru
SERBIA
Imovina.net
SLOVAKIA Reality.sk
SPAIN
Globaliza.com
Kamicasa.com
SWEDEN bostadsportal.se
SWITZERLAND
Immostreet.ch
TURKEY
Emlaktown.com
UKRAINE Mesto.ua
UNITED KINGDOM
Properstar.co.uk
NORTH AMERICA
CANADA
Homezilla.com
HomiCity.com
HomeFinder.ca Immoaxess.com
Kangalou.com
Kijiji.ca Listnet.ca Mitula.ca
Nexthome.yp.ca Ovlix.com
Point2Homes.ca
Publimaison.ca
Realtor.ca
RealEstateChannel.ca
RentCompass.com
SageRealEstate.ca
SnapUpRealEstate.ca
Toronto.craigslist.ca
DOMINICAN REPUBLIC
Goplaceit.com/pe Venren.com
MEXICO Goplaceit.com/mx
PANAMA
Worldpanamarealestate.com
UNITED STATES OF AMERICA
MLS.com
Realtor.com
Zillow.com
OCEANIA
AUSTRALIA
Realestateworld.com.au
FIJI
Housingparadise.com
FRENCH POLYNESIA
Immopf.com
NEW CALEDONIA Immonc.com
PAPUA NEW GUINEA Hausples.com.pg
SOUTH AMERICA
ARGENTINA
Goplaceit.com
BRAZIL Imoveisesol.com.br
CHILE
Goplaceit.com/cl Icasas.cl
COLOMBIA Goplaceit.com/co
PANAMA
Worldpanamarealestate.com
URUGUAY Goplaceit.com/uy
VENEZUELA Goplaceit.com/ve
GLOBAL
Bestpropertiesoverseas.com
Bestpropertiesoverseas.co.uk Edenway.co.uk
Homeglobally.com
Listaproperty.com Mitula.com
Properstar.com
Trovit.com
Zezoomglobal.com
An e-mail blast will go out targeting REALTORS ® working in offices that tend to do a lot of business in the neighbourhood where your home is located. This is a very simple tactic to give the listing a little extra bump in exposure to REALTORS ® who may be working with buyers interested in a home like yours.
Sage Real Estate will create a detailed, photo centric feature sheet for the home. Developing a good feature sheet is a true art form and requires a painstaking amount of attention, creativity and time. A flimsy black and white photocopy of a one-page info sheet printed off Realtor.ca just doesn’t cut it anymore. A proper feature sheet should answer every question in a potential buyer’s mind and present the property in the most favourable light.
This piece of marketing has “legs” and remains around the desks, coffee tables and kitchens of potential buyers’ homes. It is very important for it to stand out and be a reminder of all the great aspects of your property while the potential buyers compare and contrast the different homes they have seen. The professionalism of the feature sheet instills a very positive reflection of your home in the prospective buyers’ minds. A high-end feature sheet should include;
• A room-by-room written description which catalogues the details of the home,
• Professional photographs,
• A property survey,
• Floor plans,
• Property enhancements,
• A neighbourhood summary,
• A detailed list of exclusions and inclusions,
• The individual listing website URL so that buyers can utilize the interactive aspects of the site,
• Contact information should they have any further questions.
Instead of the commonplace “Just Listed” cards that many REALTORS ® send out, Sage Real Estate prints your listing on a high impact, “Just URL’d and Listed” card and delivers them to the local geographic area. Sage designs pieces that stand out from the rest, and your neighbours are a great source of exposure. Most of them will notice your home is “For Sale” when the sign goes on the lawn but those who don’t will also get a “Just Listed” card directing them to your individual listing website. Neighbours often have friends or family whom they love to tell about the newest home on the market in their area, why they should buy it and move closer to them.
Another thing that can be done while the staging is taking place is to have professional floor plan measurements taken. Floor plans are technical measurements that precisely show the location of each aspect of the house: walls, doors, windows, radiators, etc. They could be made available both online and included in the feature sheet. The floor plans will allow people to understand the layout of the home before they see the home and then remember where everything was after they see the home. Floor plans can be shown to other interested parties who could not physically see the home. Serious buyers utilize floor plans for potential placement of their own furniture. If floor plans are to be part of the marketing campaign they should also be done at least a week before the property is listed so that there is time to include the floor plans in the feature sheet and on the website.
The first step in launching the marketing is loading the listing onto MLS.net. This will advertise the home to the 45,000 plus Toronto Regional Real Estate Board (TRREB) REALTORS ®, their clients, and anyone who checks Realtor.ca. From this point all the different marketing elements that have been developed are officially launched.
We will have a rider that has the individual listing website domain name on it attached to the “For Sale” sign. This gives passers-by immediate access to complete listing details.
The “ REALTOR’S ® Open House” is usually held the day after the listing is released and is reserved for REALTORS ® only. REALTOR ® Open Houses are important because they allow REALTORS ® to get a good sense of the property so that they can determine whether it may be suitable for their particular clients’ needs. REALTOR’S ® Open Houses reduce seller inconvenience by giving a great number of interested REALTORS ® an easy opportunity to see through your home.
Saturday and Sunday afternoons are prime times for Public Open Houses. This is a popular tactic because a lot of buyers will set aside time on their weekends to wander through the neighbourhoods they want to live in looking for Open Houses. It is a great tactic to get broad exposure to both active buyers and those whom may be more passive and just happen to walk past and see the open house sign. Please review with your Realtor® the appropriateness of Open Houses being scheduled for your particular property.
The individual listing website will include analytic software so we can track where all of the traffic is coming from and which aspects of the site the visitors are using and spending time on. This will help focus the marketing spend on what is successful. This also demonstrates how much exposure the property is getting and whether or not any adjustments need to be made to how it is being marketed.
By employing the above mentioned tactics in a cohesive campaign custom-built for your listing, we will be able to attain the highest price the market will bear in the least amount of time possible in order to minimize the strain of this process on you and your family.
IN THE END, IT’S ALL ABOUT LOCAL, NATIONAL AND INTERNATIONAL EXPOSURE.
Mary-Kate Rose, Broker, B.A., CNE. 416 275 9031 homes@marykaterose.com MaryKateRose.com
SAGE REAL ESTATE LTD., BROKERAGE 2010 Yonge St. Toronto, ON, M4S 1Z9
Not intended to solicit sellers or buyers currently under contract with another brokerage. SageRealEstate.ca.
