Styleguide Example: HL24

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Herbalife24 Brand Standards: Style Guide

Graphic Elements “Dynamic Flag” Graphic Element ™

is a support graphic that relates to the product and conveys the unique identity of Herbalife24. Flag is used at varying heights and widths, but should always be at a 30º angle.

Dynamic Flag inspired from logo

See Brand Inspirationsection for examples of “Dynamic flag” usage. See Image Library for FlagGraphic.eps

“Dots” Graphic Element ™

used as a background graphic in system applications and layered on action/athlete photographs to enhance images. See Brand Inspirationsection for examples of “dots” usage. See Image Library for DotsGraphic.eps

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

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