Herbalife24 Brand Standards: Style Guide
Photo Stylization Imagery
All support images used for Herbalife24 materials depict the intense, dynamic lifestyle of competitive athletes. Images should be used in GRAYSCALE or DESATURATED to be consistent with the esablished Herbalife24 brand look and feel.
A
Dots
A - GRAYSCALE B - DESATURATED Use of the “Dots”
Flare
Dots are layered on the image as a reoccuring graphic element to maintain photo stylization that is unique to Herbalife24. Dots.psd and dots.ai can be found on Brandworks.
Use of the “Flare”
Flare effect is used to enhance the image and maintain photo stylization that is unique to Herbalife24. Flare is created in photoshop using the dodge tool or by creating a white glow layered on the image. See Image Library for images with Dot and Flare application. B
Image Library Dots
All Herbalife24 images are categorized in the Image Library and available on Brandworks in layered PSD and flattened JPEG formats to maintain consistency of photo usage.
Flare
Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.
Herbalife24 Brand Standards Version 1.0 | June 2011
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