Herbalife24 Brand Standards: Style Guide
Disclaimers REBUILD ENDURANCE Glycogen replacement and muscle recovery* *This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
DSHEA Disclaimer
Used in all instances when claims are made about a product benefit to the user.
A
A - When referring to one asterisk B - When referring to more than one asterisk Note: Disclaimer must always be placed in a ruled box.
REBUILD ENDURANCE Glycogen replacement and muscle recovery* ■ Carbohydrate
blend replenishes muscle glycogen*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
B
BSCG Logo Used in all instances when the the products are shown in a layout. The BSCG logo can be placed next to the product image (on top of the original logo on the prodcut label) or placed elsewhere on the page. Written description should accompany logo when applicable. See Print section for examples of correct usage.
All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory. All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory.
Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.
Herbalife24 Brand Standards Version 1.0 | June 2011
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