Herbalife24 Brand Standards: Brand Platform
Brand Tagline
Brand Positioning
NUTRITION FOR THE 24-HOUR ATHLETE™
Brand Vision Revolutionize the sports nutrition industry with a unique product line to enable athletes with 24-hour lifestyle of better nutrition and dynamic performance.
Brand Mission Herbalife Our Mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world. Herbalife24 Our Mission is to change people’s lives by providing the best sports business opportunity in direct selling and the best performance nutrition products in the world.
Band Promise Herbalife24 is based on the latest proven science and puts safety and efficacy as top priorities. Developed for the unique needs of athletes, out promise is that ingredients provide a nutritional benefit and every batch is third-party tested by a laboratory for banned substances, ensuring confidence and commitment to sport.
Brand Value/Personality Brand Focus Passionate. Aspiration. Empowering. Confident. Evolutionary. Determined. Inspirational. Authentic. Committed. Product Focus Innovative. Comprehensive. Science-based. Committed. Partner. Smart. Safe. Credible. Evolving.
Herbalife24 Brand Standards Version 1.0 | June 2011
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