WHY
DIRECT MAIL IS
S TIL L
E F F EC T I V E
BRANDON GLICKSTEIN Co-Founder & Integrator at Monster Lead Group
WHILE THE MENTION OF DIRECT MAIL – A M I D A VA R I E T Y O F D I G I TA L M A R K E T I N G O P T I O N S AVA I L A B L E T O T H E M O D E R N MARKETER – CAN EVOKE THOUGHTS O F O U T D AT E D N E S S , I T S T I L L I S A N EFFECTIVE MARKETING METHOD FOR THE FOLLOWING REASONS.
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IT IS INTERACTIVE Unlike many advertising forms, direct mail can be handled physically by the recipient. Indeed, both new and existing customers have a chance to look at the mail before deciding on the next step. Through targeted messaging and appealing designs, direct mail can lead to more interaction, which is a big plus for any brand.
IT HAS THE POTENTIAL TO REACH MANY Direct mail can be sent to a wider demographic, especially where the target market is less likely to interact with electronic advertising. As such, it can reach people who would otherwise be missed out by other forms of digital marketing.
REDUCED COMPETITION IT EVOKES MEMORIES For some customers, receiving direct mail evokes memories and the associated emotions of the days when mail was a major form of communication. Brands can take advantage of this by adding personalized notes that can spark an emotional response.
Today, not as many brands and companies consider direct mail when formulating new marketing campaigns, so direct mail offers the potential for less competition.
B R A N D O N
G L I C K S T E I N
TO LEARN MORE ABOUT THIS TOPIC, visit the blog of Brandon Glickstein.