Top Tips for Direct Mail

TOP TIPS FOR

D IR ECT M A I L

BRANDON GLICKSTEIN Co-Founder & Integrator at Monster Lead Group

W

hen it comes to direct mail marketing, there are a range of tips that can help you to achieve the best possible results.

DEFINE THE AUDIENCE Before getting started, take the time to consider who the target audience of a product or service is. Direct mail marketing offers a great return on investment, but researching the target market before getting started will save money in the long run.

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When it comes to direct mail marketing, there are a range of tips that can help you to achieve the best possible results.

RUN TESTS After defining the audience and working out which communities to target, the next step is to send a few small test batches to iron out any teething issues. Include a unique coupon code, email address, or phone number that can be used so you can directly attribute conversions to the campaign.

The mailer will be the first impression that many people will get of your business, product or service. If it is sent out with spelling mistakes or poor grammar, people will notice.

A LW AY S P R O O F R E A D The mailer will be the first impression that many people will get of your business, product or service. If it is sent out with spelling mistakes or poor grammar, people will notice. Check and double-check the content before it is sent for printing.

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F O R M O R E I N F O R M AT I O N A B O U T DIRECT MAIL MARKETING, visit the blog of Brandon Glickstein.