ON EVERY ONE’S LIPS
TABLE OF CONTENTS 1. BRAND PROMISE 2. BRAND JOURNEY 3. BRAND VALUES 4. BRAND ASSETS 5. BRAND COLORS 6. BRAND LOGO 7. BRAND FONT 8. BRAND LANGUAGE 9. BRAND HOUSE 10. BRAND POSITION 11. BRAND LIFESTYLE 12. BRAND COMMUNICATION 13. BRAND MEANING
1.
PROMISE TRENDS AVAILABLE TO EVERYONE.
2.
JOURNEY ESTABLISHED IN SWEDEN IN 1981 TIAMO ENTERED CENTER STAGE WITH CONFIDENT STEPS TO CLAIM THE SPOTLIGHT. LIFE IS EXPLORED CAPTURING EACH DAY ON THE GO BUT ALWAYS IN STYLE!
3.
VALUES PLAYFUL ATTENTION ROCK´N´ROLL TRENDY YOUTHFUL !WOW
YOUTHFUL ATTENTION
ROCK´N´ROLL
TIAMO TRENDY
PLAYFUL WOW!
4.
POPULAR MEMORABLE
FAMOUS
TIAMO ATTRACTIVE
YOUNG DESIRED
ASSETS FAMOUS YOUNG POPULAR
MEMORABLE ATTRACTIVE DESIRED
(FOR YOUR PLEASURE)
(PASSIONATE)
5.
COLORS THE BASIC PALETTE IS BLACK ON WHITE WITH ACCENT COLORS.
C:10 M:95 Y:20 K:0
C:50 M:0 Y:100 K:0
C:0 M:50 Y:100 K:0
C:80 M:10 Y:45 K:0
C:5 M:0 Y:90 K:0
R:238 G:42 B:123
R:141 G:198 B:63
R: 247 G: 148 B: 30
R: 0 G: 167 B: 157
R: 249 G: 237 B: 50
6. LOGO
7. FONT
HELVETICA NEUE LT STD CONDENSED
HELVETICA NEUE LT STD CONDENSED BLACK
ABCDEFGHIJKLM ABCDEFGHIJKLM NOPQRSTUVXYZ NOPQRSTUVXYZ
8.
LANGUAGE THE DIALOGUE IS QUICK, FUN, YOUNG, EASYGOING, OPENMINDED, AND TRANSPARENT, LIKE THE TONE OF VOICE USED IN SPEECH OR TEXT MESSAGES. EX - HEY THNX 4 SHARING OUR STYLE! <3 / TIAMO
LOL - LAUGH OUT LOUD YOYO - YOUR ON YOU OWN SELFIE - PICTURE OF YOUR SELF (BY YOURSELF) JBY - JUST BE YOURSELF GYO - GET YOUR OWN DIY - DO IT YOURSELF IYF - IN YOUR FACE RWP - RANDOM WALL POST OMG - OH MY GOD T4P - THNX FOR POSTING YSC - YOUR SO CUTE WYF - WHATS YOUR FAVORITE TYT - TAKE YOUR TIME UR - YOU ARE 4YEO - FOR YOUR EYES ONLY FIFY - FIXED IT FOR YOU BYO - BRING YOUR OWN BYT - BEFORE YOUR TIME CREEPER - SPYING ON PROFILE CYB - COUNT YOUR BLESSINGS CYM - CHECK YOUR MAIL DKY - DON´T KNOW YET FYI - FOR YOUR INFORMATION GYC - GET YOUR COAT IBYP - I BEG YOUR PARDON IGYB - I´VE GOT YOUR BACK IYD - IN YOUR DREAMS IYL - IF YOU´RE LUCKY SNAIL MAIL - REGULAR POSTAL SERVICE TWEET - A MESSAGE ON TWITTER WKYP - WILL KEEP YOU POSTED BRB - BE RIGHT BACK GR8 - GREAT GBTW - GET BACK TO WORK HAND - HAVE A NICE DAY IDC - I DON´T CARE IRL - IN REAL LIFE JK - JUST KIDDING LTNS - LONG TIME NO SEE NEWBIE - INEXPERIENCED USER PAW - PARENTS ARE WATCHING PPL - PEOPLE SPIDER - SEARCH ENGINE PROGRAM SOHF - SENSE OF HUMOR FAILURE TGIF - TAHNK GOD IT´S FRIDAY WTG - WAY TO GO EOM - END OF MESSAGE CYA - SEE YA L8R - LATER
9.
• DELIVERY DIGITAL PLATFORM. RETAIL STORES. • MISSION TRENDS AVAILABLE FOR EVERYONE. • ESSENCE ATTENTION. ROCK N ROLL. WOW! • PRINCIPLES PLAYFUL. TRENDY. YOUTHFUL. • PILLARS MEMORABILITY. DESIRE. FAME. • FOUNDATION YOUNG. ATTRACTIVE. POPULAR. • BEDROCK AVAILABILITY. CREDIBILITY.
HOUSE THE HOUSE IS BUILT ON A FOUNDATION OF POPULARITY TO ATTRACT THE YOUNG GENERATION OF FASHION BLOGGERS. IT IS SUNK DEEP WITHIN A BEDROCK OF VIRAL CREDIBILITY AND AVAILABILITY WHERE THE PILLARS ARE MEMORABILITY, DESIRE, AND FAME. THE PRINCIPLE OF TRENDS DISPLAYED IN THE WINDOWS ARE ALWAYS PLAYFUL AND YOUTHFUL. IT IS A PLAYGROUND FOR FUN AND HANGING OUT WITH FRIENDS, AND ITS ESSENCE IS A ROCK N ROLL ATTITUDE FOR ATTENTION, MAKING TRENDS AVAILABLE TO EVERYONE!
10. POSITION CENTERSTAGE.
HIGH
QUALITY
LOW
HIGH
PRICE
PRICE
LOW
QUALITY
11. LIFESTYLE YOU ONLY LIVE ONCE
12.
COMMUNICATION VISIBLE INTERACTIVE REFERRAL AFFILIATED LIKEABLE
#TIAMOTREND
13. MEANING I LOVE YOU.
I
U
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