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2 01 6 SALES GUIDE
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OUTDOOR ADVENTURE
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1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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Contents 1
Welcome
2
Marketing
4
Leisure Group Sales
13
Meetings & Conventions
16
Sports
19
Digital
25
Payment Policy
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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Welcome Dear Branson Tourism Partner, We are excited to share, for the first time ever, a comprehensive guide of advertising and sponsorship opportunities available through your Branson Convention & Visitor’s Bureau. The Branson CVB offers many ways to engage all tourism industry partners by delivering impactful, results-driven advertising to enhance your company’s own marketing efforts. The 2016 Sales Guide delivers a complete look at the offerings for the upcoming year, allowing local business to better plan, budget and allocate marketing resources. Our focus to create a more robust return on investment for our community partners starts with this guide. Please take a moment to review the partnership options for 2016, note the options that best fit your business and start planning today on how to grow your business in Branson. Thank you for all that your business and employees do for Branson and its many visitors. We look forward to joining you for a very successful 2016! Sincerely,
Jeff Seifried
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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IN PARTNERSHIP
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2016 Sales Guide
Official 2017 Branson Vacation Guide The Official Branson Vacation Guide delivers the best shows, attractions, activities, accommodations and more to interested travelers. • Published: November 2016 • Print Circulation: 300,000* annually • Distributed: January 2017 • Ad Close Date: October 2, 2016 • Materials & Payment Due: October 2, 2016 • Ad listing forms available at http://data.explorebranson.com • Submit Materials to: www.hightail.com/u/2016BVG or email to marketing@bransoncvb.com • Sales Contact: Douglas Veach Email: dveach@maddenmedia.com Phone: 913-951-0258, Mobile: 913-963-1637 *Subject to change
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Ad Size
Rate
Full Page - 8.375”w x 10.875”h
$5,613
Half Page (H) - 7.5”w x 4.875”h
$2,876
Half Page (V) - 3.625”w x 10”h
$2,876
Quarter Page - 3.625”w x 4.875”h
$1,453
Eighth Page - 3.625”w x 2.375”h
$736
Premium Positions
Rate
Inside Front Cover
$6,735
Facing Inside Front Cover
$6,735
Inside Back Cover
$6,735
Facing Inside Back Cover
$6,456
Single Page, Editorial Well
$6,456
Two-page spread, Editorial Well
$13,599
2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
Marketing
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Marketing
2016 Sales Guide
2016 Asset Sharing Program The shared asset cooperative program will provide a consistent level of high quality, professional photography at a reduced cost to industry partners, in conjunction with a buy down from the CVB. • Three sessions will be available in 2016. The CVB will provide $1,500 for each of three shoots, and the selected partners will be responsible for $1,500 in matching dollars. • Applicants can choose either a Spring/Summer, Fall or Christmas shoot. • Selected partners may choose the option of including talent in the shoot, but partners will be responsible for coordinating. • Partners will be responsible for any props associated with the shoot. • A professional photographer will be selected by the CVB for the shoots. • Shoot dates are subject to availability of photographer, and will be decided in coordination with selected partners, the CVB, and the photographer. • A set amount of shots will be professionally edited and finished by the photographer. • Selected partners and the CVB will have unlimited rights and usage of the final photography shot for their business or organization. • The CVB will invoice selected partners for their portion of the shoot expenses at least 60 days prior to the shoot. If payment is not received 30 days before the scheduled shoot, applicant will forfeit the opportunity to participate.
• Application Due: March 31, 2016 • Application form available at http://data.explorebranson.com • Partners will be selected by April 14, 2016 • Contact: Kristiana Dunn Email: kdunn@bransoncvb.com Phone: 417-334-4084 ext. 330 Rate $1500 from industry partner; CVB will match $1500.
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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Leisure Group Sales
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2016 Sales Guide
The Group Tour & Reunion Planner is the key publication for the CVB’s Leisure Group Sales Department promoting group travel to Branson. Businesses may purchase a listing to promote their product and/or service to groups requesting information to plan a group trip to Branson.
E XPLOREB R ANSON .COM
2017 Group Tour & Reunion Planner
2 01 6 GROUP TOUR & REUNION PLANNER
Print and electronic versions are used as primary sales collateral for all group types including motor coach, church groups, affinity groups, student groups, family, class and military reunion groups.
• Published: September 2016 • Print Circulation: 5,000* annually • Distributed: December 2016 • Listing forms available at http://data.explorebranson.com • Materials & Payment Due: August 3, 2016 • Submit Materials to: leisuregroups@bransoncvb.com • Sales Contact: Lenni Neimeyer Email: lneimeyer@bransoncvb.com Phone: 417-334-4084 ext 305 *Subject to change
Listing Rate $300
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
LIVE SHOWS
OUTDOOR ADVENTURE
FA M I LY F U N
Leisure Group Sales
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2016 Sales Guide
LIVE SHOWS
The Student Activity Guide is the key publication for the CVB’s Leisure Group Sales Department promoting student and youth travel to Branson. Businesses may purchase two different sizes of listings to promote their product and/or service to student and youth groups requesting information to plan a group trip to Branson.
OUTDOOR ADVENTURE
2 01 6 STUDENT GUIDE
EDUC ATION
E X P LO R E B R A N S O N .CO M
2017 Student Activity Guide
Print and electronic versions are used as primary sales collateral for student groups. A printed guide will be mailed to all SYTA Tour Operators.
• Published: August 2016 • Print Circulation: 5,000* annually • Distributed: August 2016 • Listing forms available at http://data.explorebranson.com • Materials & Payment Due: April 8, 2016 • Submit Materials to: leisuregroups@bransoncvb.com • Sales Contact: Lenni Neimeyer Email: lneimeyer@bransoncvb.com Phone: 417-334-4084 ext 305 *Subject to change
Ad/Listing Size
Rate
Full Page - 5.5”w x 8.5”h
$1,450
Quarter Page - 5”w x 1.87”h
$450
Back Cover - 5.5”w x 8.5”h
$2,995
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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Leisure Group Sales
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2016 Sales Guide
The Travel Agent Commission Guide is designed to feature Branson lodging and travel packagers only.
E XPLOREB R ANSON .COM
2017 Travel Agent Commission Guide
2016 TRAVEL AGENT COMMISSION GUIDE
Those business types must offer a simplified commission structure or net rates on product booked thru the travel agent such as rooms only or a complete customized vacation package that include rooms, shows and attractions. A complimentary listing in the guide is available for Branson lodging and travel packagers providing travel agents with commission rates or net rates. Some restrictions may apply.
• Published: September 2016 • Print Circulation: 3,000* annually • Distributed: September 2016 • Listing forms available at http://data.explorebranson.com • Materials Due: June 1, 2016 • Submit Materials to: leisuregroups@bransoncvb.com • Sales Contact: Lenni Neimeyer Email: lneimeyer@bransoncvb.com Phone: 417-334-4084 ext 305 *Subject to change
Listing Rate Complimentary (restrictions apply).
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
LIVE SHOWS
OUTDOOR ADVENTURE
FA M I LY F U N
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Leisure Group Sales
2016 Sales Guide
2016 ABA Branson Breakfast Show Sponsorship Louisville, KY The CVB will sponsor a Tour Operator Breakfast in Louisville, KY, 2016. Branson sponsors and 450 tour operators in one room for breakfast and Branson entertainment! Breakfast is scheduled for Monday, January 11th. Sponsor Receives: • Company name on ABA registration insert that goes into tour operator bags • Listed as a sponsor on sign at Branson booth • Listed as a sponsor on program on breakfast tables • Listed as a sponsor in an e-mail invitation sent to all ABA registered tour operators
• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: November 13, 2015 • Submit Materials to: leisuregroups@bransoncvb.com • Sales Contact: Lenni Neimeyer Email: lneimeyer@bransoncvb.com Phone: 417-334-4084 ext 305 Sponsorship Rate $1,000
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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2016 Sales Guide
2016 SYTA Branson Breakfast Show Sponsorship - Orlando, FL The CVB will sponsor a tour operator breakfast in Orlando, FL. Branson sponsors and 200 tour operators in one room for breakfast and Branson entertainment! Breakfast is scheduled for Saturday, August 20th. Sponsor Receives: • Company name on SYTA registration insert that goes into tour operator bags • Listed as sponsor on sign at the Branson booth • Listed as a sponsor on program on breakfast tables • Listed as sponsor in SYTA advertisement
• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: April 1, 2016 • Submit Materials to: leisuregroups@bransoncvb.com • Sales Contact: Lenni Neimeyer Email: lneimeyer@bransoncvb.com Phone: 417-334-4084 ext 305 Sponsorship Rate $800
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
Leisure Group Sales
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Leisure Group Sales
2016 Sales Guide
2016 Travel South Domestic Closing Night Event Sponsorship - Winston-Salem, NC As the host city for Travel South in 2017, the CVB will sponsor the closing night event at Travel South on Tuesday, March 8, 2016 in Winston-Salem, NC. “Enjoy the Trip on Route 66” All roads lead to Missouri with an evening filled with award-winning entertainment, specialty cocktails, prized Missouri wines and delicious cuisine. In one amazing evening experience the enjoyment and surprises offered by America’s mother road of adventure. Share food, fun and festivities with your Missouri friends as we celebrate the 2017 Travel South Showcase in Branson! Sponsor Receives: • Company name on Travel South registration insert that goes to all delegates • Listed as sponsor on signage and program at the event • Listed as sponsor in an email invitation sent to all registered delegates for Travel South
• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: December 7, 2015 • Submit Materials to: leisuregroups@bransoncvb.com • Sales Contact: Lenni Neimeyer Email: lneimeyer@bransoncvb.com Phone: 417-334-4084 ext 305 Sponsorship Rate $800
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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Leisure Group Sales
2016 Sales Guide
8th Annual Professional Travel Planner FAM April 19-22, 2016 The CVB hosts an annual FAM tour for qualified tour operators and travel agents from around the US and Canada. These travel buyers are treated to a three night, four day Branson itinerary that highlights lodging, shows, attractions, dining, sightseeing and more. This event includes scheduled business trade session appointments for Branson sellers, as well as networking meals with the tour operators and travel agents. This event includes many benefits to you and your company. For a complete list of benefits please see the Branson Sellers Registration Form available at data.explorebranson.com
• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: March 11, 2016 • Submit Materials to: leisuregroups@bransoncvb.com • Sales Contact: Lenni Neimeyer Email: lneimeyer@bransoncvb.com Phone: 417-334-4084 ext 305 Registration Rate $300
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
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Leisure Group Sales
2016 Sales Guide
10th Annual Music Director FAM June 21-24, 2016 The CVB hosts an annual FAM tour for Music Directors from across the US. These music educators experience a three night, four day Branson itinerary that highlights lodging, shows, attractions, dining and sightseeing just for student and youth groups. Many of these music directors are looking for student performance and educational opportunities in Branson. This event includes business trade session appointments with Branson sellers registered for the event as well as networking meals with music directors. This event includes many benefits to you and your company. For a complete list of benefits please see the Branson Sellers Registration Form available at data.explorebranson.com
• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: May 20, 2016 • Submit Materials to: leisuregroups@bransoncvb.com • Sales Contact: Lenni Neimeyer Email: lneimeyer@bransoncvb.com Phone: 417-334-4084 ext 305 Registration Rate $300
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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Leisure Group Sales
2016 Sales Guide
12th Annual Military Reunion Planners Conference - August 8-11, 2016 The CVB hosts an annual FAM tour for qualified Military Reunion Planners from across the US. These military reunion planners experience a three night, four day Branson itinerary that highlights lodging, shows, attractions, dining and sight seeing for military groups.This event includes business trade session appointments with Branson sellers registered for the event as well as networking meals with the planners. This event includes many benefits to you and your company. For a complete list of benefits please see the Branson Sellers Registration Form available at data.explorebranson.com
• Agreement form available at http://data.explorebranson.com • Materials & Payment Due: June 24, 2016 • Submit Materials to: leisuregroups@bransoncvb.com • Sales Contact: Julie Peters Email: jpeters@bransoncvb.com Phone: 417-334-4084 ext 317 Registration Rate $300
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
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Meetings & Conventions
2016 Sales Guide
Meeting, Convention & Sports Guide This important tool will be distributed to meeting planners and sports organizers through sales follow-up, tradeshows and other direct mail marketing opportunities. 2,000 publications will be printed. An electronic version is also e-mailed to prospective clients and is featured on ExploreBransonMeetings.com & ExploreBransonSports.com. Advertisers have the opportunity to provide detailed information about their property or attraction including photos, meeting space, number of hotel rooms and other amenities. Listing forms will be available at data.explorebranson.com. These forms will provide information for photos, copy and other details needed and the listing ad will then be created by the Branson CVB. Once complete, advertisers will have an opportunity to make one round of changes and/or approve.
• Published: June 2016 • Print Circulation: 2,000* bi-annually • Distributed: July 2016 • Materials & Payment Due: March 31, 2016 • Submit Materials to: meetings@bransoncvb.com • Sales Contact: Deborah Cohen Email: dcohen@bransoncvb.com Phone: 417-243-2106 *Subject to change
Ad/Listing Size
Rate
Half Page (H)
$374
Full Page
$632
Two Page Spread
$1,121
Four Page Spread
$2,041 1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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2016 Sales Guide
Meeting & Convention Video Sponsorships There are five opportunities to showcase your property’s 1-2 minute video on the meeting & convention home page of ExploreBranson.com. This opportunity allows meeting planners the chance to experience a virtual site inspection of your hotel or venue. These opportunites are for hotels and venues who can accommodate large meeting groups of 300 or more. Showcase your hotel or venue to meeting planners exploring meeting options in Branson. Cost includes production of video and can be used on your own website for promotional purposes. First right of refusal will be offered to previous advertisers.
• Inquire By: December 31, 2015 • Contact: Deborah Cohen Email: dcohen@bransoncvb.com Phone: 417-243-2106 Sponsorship Rate $1000
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
Meetings & Conventions
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Meetings & Conventions
2016 Sales Guide
Welcome Bag Sponsorship The Branson CVB is offering the opportunity to provide promotional items or literature in the 20,000-25,000 welcome bags distributed to Meeting & Convention Groups, Military & Family Reunions, Motor Coach Groups, Church Groups, RV Caravans, Car and Motorcycle Rallies and so much more. To ensure this promotional offer has tremendous value, it is being limited to the first ten businesses that sign up by the deadline. By limiting the number of participants, we guarantee you will have maximum exposure to promote your business.
• Inquire By: December 1, 2015 • Contact: Erika Jernigan Email: ejernigan@bransoncvb.com Phone: 417-243-2111 Sponsorship Rate $2,500
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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Sports
2016 Sales Guide
NAIA Video Streaming Reach the athletes, families and friends of the NAIA Division II Men’s Basketball National Championship via the NAIA Network. The NAIA Network is the exclusive home of all live video streaming of 16 NAIA National Championships. The Division II MBB Championship has brought in an average of 4,900 unique viewers in each of the past 3 championships, which ranks in the top 3 of all NAIA Championships. Your 30 second commercial will run for a minimum of 10 or 30 times throughout the week of the tournament via video streaming on the NAIA Network (www.naianetwork.com). • 30-second video (provided by sponsor)
• Materials & Payment Due: Friday, January 29, 2016 • Submit Materials to: sports@bransoncvb.com • Sales Contact: Terra Alphonso Email: talphonso@bransoncvb.com Phone: 417-243-2124 Advertising Options
Rate
30 second video, 10+ times
$1,500
30 second video, 30+ times
$2,500
Limited: Only two (2) of each opportunity available.
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
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Sports
2016 Sales Guide
Welcome Bags – Sports Events The Branson CVB is excited to announce that we have an opportunity for you to promote your business in welcome bags distributed to athletes, their families and fans! Include your message in our exclusive welcome bag inserts. Present the participants with a discount offer, introduce a social media campaign, or simply advertise your services. You could even develop a special item that would allow you to track ROI. Sponsors receive the first opportunity to have representatives at sports event welcome tables. Welcome bag inserts will be included in 10,000 welcome bags that will be distributed to visitors while in town for sporting events.
• Materials & Payment Due: Friday, January 29, 2016 • Submit Materials to: sports@bransoncvb.com • Sales Contact: Terra Alphonso Email: talphonso@bransoncvb.com Phone: 417-243-2124 Sponsorship Rate $1,000
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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2016 Sales Guide
Divas Half Marathon and 5K Sponsorships As a race producer with over 15 years of experience in the participant sports industry, the staff at Continental Events is at the forefront of sports sponsorship activation. They specialize in strategic activation to help your business maximize its sponsorship investment. The 2015 Divas® Half Marathon & 5K in Branson hosted a total of 1,523 participants of which 99% were female. This event brought 1,078 participants from beyond a 60-mile radius with approximately 1,731 family and friends, generating 1,653 room nights, contributing an approximate $1,069,855.08 in direct economic impact and $1,604,782.63 in indirect economic impact. Various sponsorships available. Contact Terra Alphonso for specific opportunities.
• Materials & Payment Due: Friday, January 29, 2016 • Submit Materials to: sports@bransoncvb.com • Sales Contact: Terra Alphonso Email: talphonso@bransoncvb.com Phone: 417-243-2124 Sponsorship Rate Varies based on goals of the business and brand activation.
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
Sports
IN PARTNERSHIP
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Digital
2016 Sales Guide
ExploreBranson.com Native Ads Formatted advertorial text and pictures in the same font/style as ExploreBranson’s editorial content. Very limited availability – three spots on ExploreBranson.com will rotate among up to six advertisers per page. • Single, horizontal photograph (no logos or other artwork) • Headline • Body copy click-through URL
• Dimensions: 120w x 106h at 72 DPI JPEG format, less than 10KB in size • Headline: Up to 26 characters Body: Up to 200 characters
• Sales Contact: Douglas Veach Email: dveach@maddenmedia.com Phone: 913-951-0258, Mobile: 913-963-1637 Native Ad
Rate
Lodging & Attractions
$600 per month
Shows
$400 per month
Dining, Golf, Outdoors and Shopping
$200 per month
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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IN PARTNERSHIP
Digital
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2016 Sales Guide
ExploreBranson.com Banner Ads 300 x 250 partner-supplied banner ads appear on ExploreBranson.com and influence users as they seek information during travel planning. Three ads appear per page. All ad impressions are run of site. •300w x 250h (JPEG, GIF or SWF; can include animation, but no sound or video. Animation can loop, but entire loop should be 10 seconds or less.) • Sales Contact: Douglas Veach Email: dveach@maddenmedia.com Phone: 913-951-0258, Mobile: 913-963-1637
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Package
Total Net Cost Per Quarter
Total Impressions
Bronze
$270
15,000
Silver
$425
25,000
Gold
$750
50,000
Platinum
$1,350
100,000
2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
IN PARTNERSHIP
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Digital
2016 Sales Guide
ExploreBranson.com Sponsored Listing Find your business at the top of the business listing section, before regularly alphabetized listings. Unlimited availability. • Sales Contact: Douglas Veach Email: dveach@maddenmedia.com Phone: 913-951-0258, Mobile: 913-963-1637
Listing Rate $125 per month
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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IN PARTNERSHIP
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2016 Sales Guide
ExploreBranson.com Sponsored Event Find your event at the top of the event listing section, before the date ascending listings. • Sales Contact: Douglas Veach Email: dveach@maddenmedia.com Phone: 913-951-0258, Mobile: 913-963-1637 Sponsored Event Rate $250 per month, per event
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
Digital
IN PARTNERSHIP
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Digital
2016 Sales Guide
Explore Branson Email Newsletter Reach a highly qualified list of Branson visitors with the Explore Branson Newsletter. Sent every month, the revamped newsletter is a great channel to announce upcoming events, timely deals or push visitors to your website. • Featured Sponsor (1 available per month): Premium position. Receive maximum exposure with a large callout that links directly to your website. • Banner Ad (3 available per month): Feature your business prominently with a tile ad placement strategically within the eNewsletter content. • Deals & Packages (3 available per month): Drive conversions by advertising a special deal or package and set your business apart from the competition.
• Featured Sponsor: 160w x 98h photo (single photo, no logos or collages) Headline up to 18 characters. Text paragraph up to 35 words. Link URL (can contain tracking code) • Banner Ad: 180w x 150h (JPEG or GIF, no animation) • Link URL (can contain tracking code) • Deals & Packages: Headline up to 40 characters. Sentence form test description up to 20 words. Link URL (can contain tracking code).
• Sales Contact: Douglas Veach Email: dveach@maddenmedia.com Phone: 913-951-0258, Mobile: 913-963-1637 Package
Rate
Featured Sponsor
$1,000 per month
Banner Ad
$300 per month
Deals & Packages
$250 per month 1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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IN PARTNERSHIP
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Digital
2016 Sales Guide
Explore Branson Niche Email Newsletter Reach a highly qualified niche list of Branson visitors with our Explore Branson Newsletter. Be the only advertiser featured. Email Newsletter Size: 600w x 100h • Live Shows (March) • Golf (April) • Family Attractions (May) • Outdoor Adventure (June) • Sales Contact: Douglas Veach Email: dveach@maddenmedia.com Phone: 913-951-0258, Mobile: 913-963-1637 Niche Newsletter Rate $1,000 per month
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2016 SALES GUIDE | 1-877-BRANSON | ExploreBranson.com
Payment Policy Payments are due when contracts are received. Contracts without payment will be held until payment is received. Advertising and sponsorship opportunities may be forfeited if payment is not received with contract. Opportunities are secured only with completed contract and payment. All deadlines are firm. If you require an invoice please email Gloria Roberts at groberts@bransoncvb.com. Upon request, an invoice will be prepared and emailed to you within three business days. The easiest and quickest way to make your payment is on the Branson Convention and Visitors Bureau portal: http://portal.explorebranson.com/cvb-payments
1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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1-877-BRANSON | ExploreBranson.com | 2016 SALES GUIDE
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