Branson Sports Impact 2017
The Impact
The demand from tournament organizers and local residents for athletic facilities in Branson continues to grow. Currently the Branson RecPlex cannot accommodate new requests to host & ACTIONS STRATEGIES tournaments due to a lack of facilities. In addition, events that are successful lack the ability parks and such as plazas, to expand and grow their events, causing them to look at other potential Asoutdoor the spaces, sports Public spaces, sites. & Parks. POS-1: Recreation recreation facilities will be designed to be functional, accessible, attractive, comfortable. and safe market continues to grow, Branson is currently behind the curve at attracting sports visitors to our area as other cities are “stepping up to the plate” to build facilities. POS Strategy 1.1. Provide a diverse range of parks and recreational opportunities for a variety of resident and tourist demographics.
Branson Community Plan 2030 (Page 107):
POS Strategy 1.2. Support the expansion of Branson’s athletic initiatives and development of additional facilities.
Action 1.2.1 Expand and adapt the parks
and indoor/outdoor recreational offerings to continue to serve the local and regional community as well as to meet projected demand.
▫ Action 1.1.1
Continue to promote and expand recreational amenities to maintain outdoor recreation as a key destination driver for all ages.
▫ Action 1.1.2
Continue to recognize the Park Boardʼs role and recommendations.
▫ Action 1.1.3
Continue partnerships with local public agencies and private entities in the area to assure all opportunities are being capitalized upon.
POS Strategy 1.2. Support the expansion of Bransonʼs athletic initiatives and development of additional facilities. ▫ Action 1.2.1
Expand and adapt the parks and indoor/outdoor recreational offerings to continue to serve the local and regional community as well as to meet projected demand.
▫ Action 1.2.2
Explore public-private partnership opportunities for additional ball fields and indoor basketball courts at the Branson RecPlex.
▫ Action 1.2.3
Continue to review and implement non-resident service fees for out-of-town RecPlex users to sustain the Cityʼs Parks and Recreation Departmentʼs ability to provide such amenities for the region.
POS Strategy 1.3 Provide sufficient park land within the City to continue to meet existing and future resident needs. ▫ Action 1.3.1
Develop a Master Plan to evaluate existing parks and facilities, and to identify future needs. The inventory will specifically evaluate each parkʼs type, location and amenities provided. Additionally, the plan will provide recommendations for funding and maintenance needs.
Key Finding ▫ Action 1.3.2
Update regulations that require a minimum percentage of land be dedicated to usable open space in each new residential and non-residential development. Clearly define the term usable in the amended strategy.
▫ Action 1.3.3
Implement minimum park requirements, a factor of the number of new residences added, for new residential developments or require a cash-inlieu payment.
▫ Action 1.3.4
Increase the number of neighborhood parks in residential areas that are currently underserved (i.e. southwest portion of the City).
Branson has everything tournament directors are looking for except sports facilities! 8. Parks, Open Space & Recreation
Sports Facilities Study - Presented May 27, 2014
107
Facilities / Venues Branson RecPlex Direct visitor spending to the community from RecPlex tournaments has more than tripled from $5.1 million in 2008 to $15.3 million in 2016. The Branson Parks & Recreation Department strives to serve both local and visitor population as related to athletic opportunities and events.
Branson Convention Center Branson Convention Center hosts a number of different sporting events that return with new athletes, families and friends each year including, but not limited to, Futsal (indoor soccer), cheer and dance, gymnastics, basketball, and MMA Fights. New for 2017: March 24-26, Missouri National Archery in Schools Program Tournament Estimated archers = 2,000+ Family & Friends (average 2.3 per party). Estimated Direct Visitor Spending = $462,000+
Ballparks of America Ballparks of America’s multi-million dollar youth baseball tournament complex, with five replica fields and team suites completed in 2016, allows for new visitors to the Branson area to attend 10U-13U youth baseball weeklong tournaments. New for 2017: Dixie Youth Baseball joins YBN National Championship. August 15-19, the Youth Baseball Network will be conducting its 3rd YBN National Championship in Branson. This prestigious, invitational ‘Tournament of Champions’ features the 12U World Series Champions from 7 major youth baseball organizations throughout the United States, plus a host team from Missouri. August 3-10, Babe Ruth Leagues’ Cal Ripken Major/70 World Series 16 teams from throughout the entire United States, plus international teams. To date, Japan and New Zealand are committed! PR Value = $800,000+
Golf Area golf courses are consistently recognized among the best courses by Golfweek, 417, Golf Digest, Golf Advisor, and USA Today.
Lakes Table Rock State Park and State Park Marina hosted the Costa FLW Series Championship including anglers from the U.S. FLW Series divisions, plus Canada, China, Mexico and South Korea. Visitors were in town for an average of 6.6 nights. Estimated Direct Visitor Spending = $425,000+
The Statistics
Frequency Of Visitation Sports Travelers are 38% more likely than the average Branson visitors to be visiting the area for the first time.
Different Target Market • Given the differences in Sports Travelers’ spending and behavior, it probably comes as little surprise that they would also have a demographic profile that looks considerably different from the average Branson visitor.
21%
First Time Visitor
29%
45%
Repeat Visitor (2015 & 2014)
• Sports Travelers earn 17% higher household incomes ($95k vs. $81k) and live 16% farther away (305 vs. 262 miles oneway) than the average Branson traveler.
44%
34%
Inactive Visitor (2013 or Prior)
27%
Branson Visitor
Sports Traveler
Intent To Return
69%
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52%
4.54
21%
Intent to Return in Next 12 Months
26%
Nearly 8 in 10 Sports Travelers intend to return to Branson in the next three years for a leisure getaway or vacation.
4.21
Intent to Return in Next 3 Years
15% 8%
Definitely will return
Probably will return
May or may not return
Branson Visitors
Overnight Stays 98% 87%
2%
87%
Sports Traveler Branson Visitor
0.6%
Probably won’t return
2.5%
Definitely won’t return
Sports Traveler
51%
Hotel/Motel Hotel/Motel 98%
51%
Sports Travelers are 5% Lake Resort 6% more likely than the 13% Condo visitor average Branson 9% to spend the night 5% RV/Camper 3% in the area, they stay 21% Timeshare Owner longer and they 4% are 3% more likely to stay Friends/Relatives 1% in commercial paid 2% Vacation Home 1% accommodations. 1% 1% Sports Traveler Branson Visitor
Bed & Breakfast Branson Visitor
4%
76% Lake Resort
5% 6% 13% 9%
Condo RV/Camper
5% 3%
Timeshare Owner
4%
Friends/Relatives
3% 1%
Vacation Home
2% 1%
1% 1% Sports Traveler Branson Visitor
21%
Bed & Breakfast
Sports Traveler
76%
2017 SPORTS AT A GLANCE*
Shoulder Season
Peak Season
Shoulder Season
eVeNT
VeNUe
FC Legacy - 3rd Annual Branson Shootout Hollywood Dance Jamz Worldwide Spirit Bassmasters Central Opens
Branson Convention Center Branson Convention Center Branson Convention Center Table Rock Lake
Branson Classic Gymnastics 26th Annual NAIA DII Men’s Basketball National Championship American Cheer Power MONASP Benefit the Badge Big Bass Tour USSSA Tournaments Bass Pro Shops Legends of Golf Hoop Play USA Tournaments Taneycomo Throwdown Scott Firefighter Challenge Ballparks of America Tournaments Stage One National Dance Competition Star Power USSSA Boys & Girls Baseball/Softball World Series Fastpitch America Softball Association (FASA) Cal Ripken World Series YBN National Championship American Independent Taekwondo Tournaments Bass Pro Outdoor Days 6th Annual Branson Classic Pickleball Tournament Tanger’s Annual Fit For a Cure 5K Walk/Run Grand Country Run
Branson Convention Center College of the Ozarks Branson Convention Center Branson Convention Center Multiple Locations Table Rock Lake Branson RecPlex Top of the Rock, Buffalo Ridge Branson RecPlex Treehouz and Branson Trails Branson Landing Ballparks of America Branson Convention Center Branson Convention Center Branson RecPlex Branson RecPlex Ballparks of America Ballparks of America Branson RecPlex Table Rock State Park Branson RecPlex Tanger Outlets Branson Branson Landing
Greater impact
TOURNAMENT SERIES
Sports tourism provides more than direct visitor spending from travelers and event organizers. Dollars spent here are reinvested in the community and benefit area businesses and residents. These events also result in marketing and public relations efforts that showcase our city’s support for our community heroes, those serving our country and around the world!
UPCOMING EVENTS: Benefit The Badge, Scott Firefighter Combat Challenge Regional competition, with our eyes on hosting the World Championship in 2020.
exploreBransonsports.com
*This is not an all-inclusive list of sporting events being hosted in the community. Visit ExploreBransonSports.com and individual event websites for additional details, updates and changes.