HAPPY BIRTHDAY TO BRAZIL! The Brazilian Post congratulates all lovers of Brazil as the country reaches its 513 year
BRAZIL: p03 April 23rd – May 06th 2013 LONDON EDITION
Brazil takes steps to improve its actions to better deal with Haitians influx, reinforcing its regional leadership
www.brazilianpost.co.uk • Issue n. 85
BRAZIL PLAYS HOST TO THE WORLD As Brazil hosts the first Latin America edition of the British-based World Travel Market, research shows the country will surpass Italy, France and United Kingdom as a consolidated centre in the business travel market. The World Cup and Olympics are among other big events that push Brazil to a more significant global position Photo by Getty Images
Read more on pages 2 and 8 >>
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April 23rd – May 06th 2013
Front Page ON TARGET
Brazil is emerging as a centre for business travel Research points out that the country will overcome Italy, France and the UK in the next two years as sporting events build growth
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By Guilherme Reis
n the next two years Brazil will overcome countries like Italy, France and the UK on business travel market, which includes activities that involve travel, hosting services, leisure and food sectors related to commercial or industrial, to close contracts, sell and buy goods and services. This prediction was made in a recent survey by the Global Business Travel Association (GBTA), which also showed the outlook for the sector in the country, with a view to holding events such as the World Travel Market Latin America (read more on page 8) in addition to the World Cup and Olympics. One of the indications of success in the business travel market is the
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ith a more mature position, Brazil takes a step forward from being just an attractive tourist destination and opens its doors for a wave of business travel. This was the finding of a survey by the Global Business Travel Association (GBTA), that said that Brazil will overcome countries like Italy, France and the United Kingdom in the next two years, in the market of business tourism. The World Cup and Olympics boosted the positioning of the country that already confirms expectations with more events, including the first Latin American edition of the English-based fair, World Travel Market, held in São Paulo in the coming days. For more details of the fair and Brazil’s growing
Currently there are 23 weekly flights between Brazil and the UK
participation of Brazil in the ranking of International Congress and Convention Association (ICCA). In its latest report, the institution found that Brazil had risen two places from 9th to 7th and remaining the only Latin American in the top ten. In 2011, the country received 304 events classified as international, according to the ICCA criteria, which represented a growth of 10% from 2010, which had 275 events. In an interview with The Brazilian Post, Director of Products and Destinations of Embratur (Brazilian Tourism Company), Marco Lomanto said, “The increase from 48 to 57 in the number of Brazilian cities to receive congresses and conventions listed by ICCA is another very positive figure because it shows that
more tourist destinations are qualifying to receive international events.” According to Lomanto, Rio de Janeiro, Sao Paulo, Salvador, Brasilia, Florianopolis, Porto Alegre, Recife, Curitiba, Foz do Iguacu, Ouro Preto, Campinas, Porto de Galinhas, Belo Horizonte, Fortaleza and Natal are among the 15 cities well placed in the ICCA ranking, with a growing popularity in the industry. “Airline connectivity into Brazil’s main airports is also fuelling the growing appeal for business travellers,” he added. Currently there are 23 weekly flights between Brazil and the UK, operated by Bristish Airways and TAM as well as indirect connections offered by TAP Portugal.
According to the data revealed by ICCA, the total of business travel spending in Brazil is expected to grow 14.3% in 2013 to $34.5 billion. Domestic business travel spending has grown 8.3% a year over the last 12 years, and is forecast to grow 12.9% to $27 billion in 2013. International outbound travel spending is on target to expand by 20.2% in 2013, reaching $7.1 billion.
Challenges
Regarding the challenges Brazil is facing to continue growing in the business travel market, Lomanto said the country is “working to expand the number of domestic and international flights to Brazil.” About 8 million reais Continued on Page 08 >>>
EDITORIAL attractions, check out the article by Guilherme Reis (pages 2 and 8). Always ones to promote the exchange of ideas and culture between Brazil and the UK, we decided to reverse the sense of direction as we bring news of an event that transports British culture to Brazil and is now in its 17th edition. On the cover of The Brazilian Post Guide, you will find information about English Culture Festival, which will see Kate Nash, one of the main representatives of British pop music take her talents to Brazil. Have you thought much about the similarities between mayor of Rio, Eduardo Paes, and London’s Boris Johnson? This is what Shaun Cumming considers in his column in this issue (page 18). In his ever-relaxed style,
Shaun discusses the challenges that the mayor is already finding during the way of preparation for World Cup and Olympics in light of how well London coped. If you have your own business, perhaps you have wondered how a different approach in thinking could innovate problems you face? This is exactly what the staff of The Brazilian Post discussed when they attended a workshop sponsored by the company JMV Technology and Innovation. Check out our experience in the special on page 14! Thanks to an invitation of Birmingham City University, the staff of The Brazilian Post have also been the second largest city in the UK to meet the institution and find out more about
local history, and present the project Connecting Information. We are also, is pleased to announce the distribution of TBP in Birmingham, With the contents of this issue is that celebrate the fact that we are a Brazilian form of communication inspired by and created in the UK. This means we can reflect without stereotypes and clichés, the face of our country and that we have worked tirelessly to improve and merit the achievements of our people, including our readers like you. Keep in touch! Ana Toledo ana@brazilianpost.co.uk Editor in Chief
Brazil | 03
IMMIGRATION
Support
Haiti is here
1,048 Haitians received the work permit in Brasileia, state of Acre, north-western Brazil
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By Guilherme Reis n the first three months of 2013 nearly three thousand people coming from Haiti entered Brazilian territory. The substantial increase in the influx of Haitians in the country was mainly to Brasileia, a small municipality in the state of Acre, northwestern Brazil. The city, with about 20,000 inhabitants, borders with Bolivia and Peru, and from January to the end of March saw the arrival of thousands of Haitians. This situation led the governor of Acre, Tiao Viana, to declare a state of social emergency in the city earlier this month. The uncontrolled entry of immigrants means that many of them remain in the country illegally without assistance and guaranteed working conditions. Moreover, these immigrants are a vulnerable target for so-called “coyotes,” who are responsible for human trafficking in the border regions. According to the Ministry of Foreign Affairs (MRE, in Portuguese), this increase in migration has been caused by a range of factors, including the announcement, later reversed, that Ecuador would require an invitation letter and proof of means to Haitians looking for work there. “Another factor was the diversity of points of entry of Haitians in Brazil, which are not limited to Acre and Amazonas, but now include Roraima, Amapa and even the Mato Grosso state,” a spokesperson of the MRE told The Brazilian Post. Haitans have been seeking new lives in Brazil for some time, of the approximately 10,000 Haitians who entered Brazil illegally, more than 6,000 have been settled since 2010, according to the MRE.
History
The migration of Haitians to other
countries is not new. This process, however, was accelerated from January 2010, when an earthquake of 7.3 on the Richter scale worsened the plight of the poorest country in the Americas. The natural disaster killed more than 220,000 people died and left about 1.5 million homeless. “Before the earthquake, Brazil was not one of the destination countries of Haitian migrants. They were directed primarily to the United States, Dominican Republic, Caribbean islands, among other countries,” said the director of the Migration and Human Rights Institute, Rosita Milesi, speaking to The Brazilian Post. Milesi also pointed out the restrictions imposed by other countries as a factor decisive for the choice of Brazil as a destination, and a remarkable sympathy between the two countries. “There is a relationship in which we can identify how affective Haitians are in Brazil, this spirit is reciprocal between countries. The hope of finding work opportunities in Brazil and the certainty to receive documents, are important elements in this migration,” added Milesi. It is worth of mention that, since 2004, Brazil has been part of MINUSTAH, the United Nations Mission for Stabilisation in Haiti.
Vulnerability
Milesi also noted the difficulties faced by Haitians on their arrival in a foreign country. “The initial period after the arrival of migrants, whether asylum seekers or not is the time of the greatest difficulties. This might be caused by poor conditions at temporary reception sites, access to food as well as, if necessary, medical care of people at social or physical risk, such as expectant mothers, unaccompanied children and the elderly, among others.”
“There is a relationship in which we can identify how affective Haitians are in Brazil, this spirit is reciprocal between countries.” Rosita Milesi Other important aspects involve documentation and migratory regularisation, as well as opportunities to learn the language, which is fundamental to the person who seeks to build their relationship with the local community and access basic services. “After overcoming the initial stage, the greatest difficulties are access to social benefits, the labour market and housing. These are in addition to other basic aspects of local integration, in addition to the socioeconomic dimension, such as the political-legal and cultural community interaction,” she added. For Milesi, “Brazil still operates a law called the Statute of Foreigners, which is outdated, outmoded, and that does not include the current reality of migration as a broad aspect of the present world and growing in Brazil. We must adopt a new Law on Migration, as well as a migration policy that includes migration as a social fact, which must be administered according to the principles and respect for human rights and the right to migrate”.
A task force made by the Federal Government in the first half of April regularised the situation of more than 1,200 Haitians who are in Brasileia. 1,315 Haitians were registered, of which 1,048 received a Work Permit issued by the Ministry of Labour and Employment (MTE). When evaluating the health conditions of immigrants, the National Health System Force (SUS, in Portuguese) concluded that the indices were within the standards, and pose no health risk to the population. 919 Haitians were immunised with the administration of 2225 doses of a vaccine to protect against tetanus, diphtheria, hepatitis and yellow fever. The federal government also advanced prevention works to improve the health conditions of the site. A new tent was installed in the shelter to enlarge the space and over 600 mattresses, 11 tents, medicines, equipment, bathroom facilities, cleaning kits, were acquired, along with improvements to hygiene and laundry services. It is easier to regulate the documents of Haitian migrants thanks to a decision of the National Immigration Council who it decided, in view of the dramatic consequences of the 2010 earthquake in Haiti, to grant special humanitarian conditions to Haitians. This also regularises the immigration status of those without documents who arrived in Brazilian territory. This measure also aims to discourage the activity of “coyotes” at border crossings. To fully address this issue, the federal government will have to wait until October, when consolidated data of the routes used by Haitians entering the country illegally will be published. The study involves professionals from Brazil, Ecuador, Peru, Bolivia and Haiti in partnership made by national and international bodies. In Brazil, the International Organisation for Migration (IOM) will be partnering with the Ministry of Labour and Employment. According to information passed to The Brazilian Post by the IOM regional office in Buenos Aires, the study will also encompass the cultural, social and economic relationship between Haiti and Brazil. “Two major policies will be examined in the study: the humanitarian visa granted to undocumented Haitians in Brazil and to Haitians who are in their country but want to live in Brazil.” The study will also investigate the working conditions of Haitians in the country. The economic consolidation of Brazil on a world scale will attract many foreigners to the country, especially those from neighbouring states who are in vulnerable situations. National policies have to work to ensure basic conditions of these populations within the concepts of human rights, placing Brazil in a leading position with regard to regional integration.
Brazil | 04 |
April 23rd – May 06th 2013
SPORT EVENT
Brazil rolls out airport plan for World Cup warm-up By The Brazilian Post Brazil will expand services and step up security at its airports that will see a surge in traffic in June when an estimated 335,000 football fans travel to attend Confederations Cup games. Civil Aviation Minister Wellington Moreira Franco announced the plan to increase the number of police, customs and immigration officials and airport workers by 77% in order to prevent delays at airports in the six cities hosting the games, plus Sao Paulo’s Guarulhos airport, the country’s largest flight transfer hub.
An estimated 335,000 football fans travel to attend Confederations Cup games The tournament, which takes place between June 15-30 is a dress-rehearsal for the 32-nation World Cup next year, which is expected to bring more than half a million fans to Brazil. The airport plan includes every aspect of air travel, from increasing the amount of space for more planes to setting new air traffic control rules to keep flights on time. It even includes
Improving airport infrastructure is one of Brazil’s biggest challenges for upcoming sporting events
measures for increased toilet facilities at airports, according Franco. “This is a warm-up for the World Cup,” Franco added at the news conference. He said the goal is to “guarantee the quality of services” now and “put the preparations to test to avoid surprises”. Improving airport infrastructure is one of Brazil’s biggest challenges for the sporting events it will host, including the 2016 Rio Olympics.
Embarrassment
Many critics have said that delays in the construction and delivery of the stadiums to be used for the football tournaments are threatening to turn the global
sporting events into an international embarrassment for Brazil, instead of a chance to showcase its arrival as a major economic power. The likelihood of such embarrassment is seeming ever more likely, the two main Confederations Cup venues, Brasilia’s National Stadium and the iconic Maracana in Rio de Janeiro, are both behind schedule, just two months before the tournament kicks off. Other cities staging Confederations Cup games are Belo Horizonte, Fortaleza, Recife and Salvador.
No-Fly Zones
Brazil has also started beefing up its air defences ahead of the World Cup to ward
off the threat of a terrorist attack during the massive sporting events or the visit by Pope Francis planned for July. During the Confederations Cup, the Brazilian Air Force will enforce a 4-nautical mile no-fly zone over the stadiums when games are being played. For a five-hour period only authorised military, public security and medical aircraft will be allowed to fly. “The air force estimates that the risk of a security incident is low, but we will have planes in the air all the time during each game, to enforce the no-fly zone,” said Colonel Ary Bertolino of the Air Force’s air navigation center (CGNA).
ACESS
Brazil has three computers for every five people
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By The Brazilian Post
hree in five Brazilians today have a personal computer, understood to be desktops, notebooks and tablets. This equates to about 118 million devices, at home or in the workplace, representing a penetration of 60% of these devices among Brazilians, and twice the computers in use in the country then there were four years ago. The data was drawn from the survey, “Brazilian IT Market and Usage in Enterprises” by the Getulio Vargas Foundation (FGV). According to the professor at FGV and research coordinator, Fernando Meirelles, the main factor to explain this increase is the growth in sales of tablets. “There’s been a migration: many people are buying tablets instead of notebooks”. The expectation, he said, is that in 2016, Brazil will have one computer per capita - which means about 200 million machines in use.
FGV survey considered tablets as computers: by 2016, there should be a device per person In comparison, in the United States today there are, on average, 12 computers (desktops, notebooks and tablets) for each group of 10 people (or 1.2 per person).
Business
The IT cost per user for businesses in the country currently is 24,200 reais (around £8,000), and this is expected to grow in coming years, says Meirelles, as the use of mobile devices for professional
The IT cost per user for businesses in the country currently is 24,200 reais (around 8,000 pounds)
activities increase. Smartphones were not included in the study added Meirelles as they were seen as being devices with a different purpose. “The smartphone is used to
chat and for only short or fast online communication and e-mails”. The research looked at 5,000 companies, and obtained 2,220 valid responses.
05
Community GROWING LOCAL
Changing the relationship between people and food
Working together: Children and adults help to reclaim green spaces
Lots of projects across the UK bring together the city’s growers and encourage urban agriculture
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By The Brazilian Post n a blustery Saturday last month, hundreds of volunteers took over more than 20 cities around the UK to dig, plant, prune and get their local garden ready for the new growing season. There were also walking tours of edible gardens, picnics and the cooking and eating of food grown locally. These events made up the biggest ever community food-volunteering day in the country – The Big Dig Day, which connected 290 spaces, bringing growers together and encouraged more urban agriculture. The Big Dig is a national programme created by various local food growing initiatives and groups that provides training and advice to over 5,000 community food volunteers, as well as reaching out to a further 5,000 others through corporate social opportunities and work with schools. Its aim is “to
involve local people, in creating vibrant community food gardens, which can reduce anti-social behaviour, provide fresh, healthy food and put pride into communities”, according to its website. The city of Birmingham has been one of the cities involved in this project. Dr. Michael Hardman, Researcher in Urban Agriculture at Birmingham City University, told The Brazilian Post that the project “is trying to change the relationship between people and food: encouraging interested parties to get more involved in either existing projects or for them to start their own”. According to Dr. Hardman, urban agriculture sites have been hugely successful in bringing communities together. “In Highgate for example, a community garden hosts a fortnightly lunch which brings together a variety of cultures and ethnic groups. In this case
food is an instrument which aids social integration”, he said.
“Food is an instrument which can bind the community and break down social divisions” – Dr. Michael Hardman During our conversation, Dr. Hardman seemed very optimistic about the many vacant patches of land and willing
Food-growing spaces across the UK
volunteers interested in urban agriculture in Birmingham and very conscious over what it can do for the people. “It would be inappropriate to suggest that these projects can revolutionise how the city’s inhabitants eat, but it can provide people with access to more fresh fruit and vegetables”, he added. Dr. Hardman also commented “lots of projects in Birmingham have children at the heart of their action. Several sites are linked with schools to enable children to learn more about where their food comes from. We’ve already seen how the idea of food miles has been embedded within schools, and when pupils experience urban agricultural sites, they are able to make the connection: understanding that food can be grown within cities and it does not have to be transported miles”. To learn more about Growing Birmingham and its activities, visit www.growingbirmingham.org. You can also have a look also at www.bigdig. org.uk to discover where else you can find similar projects in the UK and get involved with the local community. In London, for example, there are more 2,000 food-growing spaces (www. capitalgrowth.org). In the light of the horsemeat scandal and rising food prices, taking more interest in where our food comes from and producing our own is an attractive change. Both for improving our diet and to develop stronger and more connected communities.
Community | 06 |
April 23rd – May 06th 2013
. http://hilarious-consequences.blogspot.co.uk http://www.steaknightcomics.com/ steaknightcomics.com/RRR_BOOKS.html
OMBUDSMAN This is your chance to let the Brazilian Post’s team know what you think. Send your feedback and get involved! Send your emails to contato@brazilianpost.co.uk
The question is whether this action will make the block stronger or become China one creditor country in relation to others through the bank. The risk of the block shut itself is a big risk and can only make China a strong contrast to other economies, and the others continue with another type of financial dependence.
- Francis Rubens - Recide, Pernambuco
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Wordsearch
© Revistas COQUETEL 2013
Find and circle the capitalized words below. They are hidden in the word grid, and may go forwards, backwards, upwards, downwards, or may even run diagonally across.
Are women really bad at parking?
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According to a RECENT report, BRITISH women admit that they are no GOOD at parking. Nearly a third CHANGE their driving plans to avoid PARKING in a TIGHT space. Only one in ten men admit to doing so. WOMEN also took 20 seconds longer than men to park an EXPENSIVE Audi during an EXPERIMENT at a GERMAN university. While some studies SUGGEST that men are better at SPATIAL tasks because of the way their BRAINS work, it could ALSO be true that women lack CONFIDENCE rather than ABILITY. There is some PROMISING news, however: the 2012 National Park-ing CHAMPIONSHIP in Germany was won by a woman.
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Community| 07
PROFILE
The Revelations of Marisa Monte
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Text and photo: Rômulo Seitenfus pparently Marisa Monte has no patience for television and is not sitting for solitude, well according to her lyrics that is. In truth, Marisa is extremely patient and quite happy sitting in solitude while doing one of the things she loves, knitting, which just goes to show there are much more hidden depths to this artist. Considered the greatest singer in Brazil by Rolling Stone magazine, Monte is undoubtedly the most successful Brazilian voice worldwide today. She has had numerous hits, among them “Bem Que Se Quis”, “Beija eu”, “Velha Infância” and “Amor I Love You” and won numerous awards such as the Grammy Latino, Video Music Brazil and Multishow Award Brazil in Brazilian Music. Marisa Monte graced the closing ceremony of the London Olympics in 2012, singing “Bachianas brasileiras No. 5,” accompanied by Seu Jorge. This year, the wait for the singer’s return was highly anticipated by the British who were out in force to see her perform in her show, Verdade Uma Ilusão, at the Hammersmith Apollo earlier this month. Sharing the stage with nine instrumentalists, Monte did not disappoint, exceeding all expectations. She will now take her unique brand of Brazilian music to Italy, France, Germany, Switzerland and Portugal, and will close the European tour in Madrid on 2 May. For those of you who love her and others yet to discover Marissa Monte here I look into a little more of what makes this Brazilian music star shine so bright. Born to a well-off family in Rio de Janeiro, Marisa moved to Italy at age 19 to study classical singing, but samba and MPB (Brazilian Popular Music) never ceased to be part of her style. With the help of Nelson Motta, she performed her first concert in 1987, and in 1989 released her first album, MM. Today Marisa has created and released nine highly acclaimed albums in partnership with EMI. Just as she showed the world at the Olympics closing party, Monte is very good at working in collaboration with others. In 2002, in a meeting with Carlinhos Brown and Arnaldo Antunes the Tribalistas album was born. In 2006, along with Nando Reis, Adriana Calcanhoto, Carlinhos Brown, Marcelo Yuka, Arnaldo Antunes and Seu Jorge, she released Universe Ao Meu Redor and Infinito Particular.
What she thinks and feels
The singer, songwriter and instrumentalist frequently conveys and explores love and everyday life in her music. When composing, she perfectly express the romanticism, emphasing its natural role in life.
“I like a song with a refrain [when one line or lines are repeated in music or in verse or the chorus of a song], with a clear first and second part. I really like melody. Today, my concern is to sing about love in a contemporary way, a love that is lived today. I hope to speak of love
as it really is, not as some idealised notion.” In 2008, Marisa, who usually is highly protective of her privacy, produced and presented a documentary that opened up her life and career. Narrated in first person, “Infinito Ao Meu Redor” displays details of productions,
interviews with journalists, reflections of self-analysis and a deconstruction of the glamorous side of fame. Her real experiences were revealed, with scenes of her feeling tired in a hotel and washing her own clothes. She also does not hide her own weaknesses, such as the “blank” when she forgot her own lyrics at a concert in São Paulo. When asked what other music she likes, her classical training comes through: “I listen to a lot of classical music, I like a lot of solo piano, Chopin, Phillip Glass, Debussy. I watch some concerts live and I listen to music of all time, I like jazz, especially Melody Gardot, an American singer that I find very interesting, Pink Martini, Antony & The Johnsons, Regina Spektor, and Adele, among others.” On stage, Monte seems to breathe another atmosphere. The unique voice and smooth movement of her body makes it seem that she is just as comfortable performing in front of hundreds as she would be dancing alone in her bedroom. “I became familiar with this language, which is improvisation, because you sometimes dance with people you do not know. It is a physical response to music. There are songs to which your body responds with a move intuitively. This is the dance.” In her latest show, Verdade Uma Ilusão concert, the singer exhibits exactly this feeling. What is seen and felt in the essence of the performance is what can happen when Marisa mixes reality and fantasy. Marisa Monte is a deeply spiritual sole, and this is perhaps partly why her music has proved so universal. “The truth is something that we are always seeking, but which is always impossible to achieve. However, it lies within, within each one of us. It is as if that person was all loving rapture, but knows that everything is an invention of the head. The person wants to live it, even though it may be all means fanciful or impalpable.” And who thinks the dark prevents Marisa from seeing the fans, you’re wrong. Marisa Monte said she likes hearing the public singing back the chorus of “Amor I Love You” and says she loves watching the hundreds of cell phones lit, as in the old days of concerts where the audience raised their lighters to light music. Monte personifies female vulnerability and strength all at once. Just think of when, during a concert, dozens of insects drawn to the spotlight surrounded her face, she didn’t stop, she continued singing, albeit looking understandably uncomfortable. Today, un-phased by the unforeseen events that occur on stage and in real life, she faces everything with this same natural strength and authenticity of spirit.
08 |
April 23rd – May 06th 2013
Continued from page 02 >> (around £2.5 million) are being invested by Direct Flight Program, which aims to raise the number of flights between the Brazilian states, as well as reduce the cost of flights. Reducing costs is at the centre of the action. Brazil has recently introduced a system of hotel classification recognised internationally that aims to help tourists find the best accommodation according to their budget. “Through negotiations with the Brazilian Association of Hotels in Rio de Janeiro (RJ-Abih), the Brazilian government was able to negotiate reductions of 25% to 60% in the prices charged by hotels during Rio +20 Summit (2012). We will continue monitoring and tracking the prices charged by hotels during big events”, added Lomanto. Embratur’s research into prices charged by hotels aims to ensure fair prices to tourists, the expectation is that big deals will be made in reduced values to be passed on to consumer goods. The federal government also reduced hotel taxes through the program Brasil Maior (Greater Brazil).
Major events
Brazil’s potential in business travel is even greater when considering the mega sports event the country will receive in the coming years, as well as other international meetings. “With the world’s spotlight firmly set on Brazil, we are excited and working very hard to ensure that the upcoming events are a successful, including the 2014 FIFA World Cup, 2016 Rio de Janeiro Olympics, but also the 2013 World Travel Market Latin America, the Catholic World Youth Day in Rio and the 2013 FIFA Confederations Cup in June”, commented Lomanto.
In addition to the World Cup and Olympics, other events should boost Brazil’s role in business travel The director of Embratur celebrated the fact that Brazil’s capacity to receive tourists and hold large events is being acknowledged. “A recent survey carried out by Embratur revealed 80% of people agree that Brazil is or will be ready to host the upcoming large sporting events. The continued investment into tourism infrastructure ahead of the 2014 World Cup and 2016 Rio de Janiero Olympics is undoubtedly a driving factor as Brazil is better placed to welcome business travellers than ever before.”
WTM Latin America
Definitive proof of this assertion of Brazil’s growing influence in the business travel sector is the first Latin American edition of the British fair, World Travel Market in Sao Paulo, between 23 - 25 April. “Brazil and especially São Paulo are representing a business hub of the entire continent. It is important to put the country in the business centre of international tourism. As Brazil gains influence and helps to attract more visitors to the country and the continent, the event definitely puts Latin America on the map of international business tourism,” the director of WTM Latin America, Lawrence Reinisch told The Brazilian Post.
Catering for tourism operators, the event promotes the region to the world and vice versa - over 40 countries are attending the meeting. The WTM Latin America, which will be held annually in São Paulo, will contribute to the turnover achieved for the Travel and Tourism, as well as the positioning of the Latin American as one of the most important regions of the world. “There will be more than 220 exhibitors from different parts of Brazil. Each of the destinations will present their strengths to attract more international tourists. The country has a number of destinations prepared to receive a higher demand of tourists, among the highlights are: Brasilia, Sao Paulo, Mato Grosso do Sul, Santa Catarina, Espírito Santo, Rio Grande do Sul, Pará, among others,” said Lawrence. The importance of Brazil as a market for Europe led to the European Travel Commission (ETC) to take their stand at WTM Latin America for the first time in 65 years. The ETC is a non-profit organisation that promotes Europe in the world and brings together 33 national tourism organisations. The attractions of the ETC will be presented under the logo Discover Europe with countries like France, Spain, Germany and emerging destinations such as Montenegro and Estonia. Also present at the event will be Eurowelcome, a Latin American organisation with offices in London and Edinburgh with more than 35 years of experience in helping visitors to the UK, including football teams who want to play here. For more information about World Travel Market Latin America and the development of Brazil as a global economic centre, in addition to the connections between Brazil-UK, visit www.brazilianpost.co.uk.
Mortimer, Marketing & Media LTD CEO Marcelo Mortimer marcelo@brazilianpost.co.uk
EDITOR IN CHIEF Ana Toledo ana@brazilianpost.co.uk
Editors Guilherme Reis Kate Rintoul
PUBLIC RELATIONS Roberta Schwambach contato@brazilianpost.co.uk
COMMERCIAL DEPARTAMENT Leonardo Altomar (074 6692 6782)
GRAPHIC DESIGN Roman Atamanczuk
DISTRIBUTION
BRAZIL-UK CONNECTION
Emblem Group LTD
CONTRIBUTORS Carolina Beal Christiano Holanda Cibele Porto Daniela Barone Jamie Jubon Nathália Braga Rafael Cabral Ricardo Somera Rômulo Seitenfus Saulo Caliari Shaun Cumming Tico Silvério
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Spending by foreign tourists in Brazil in 2012 was $6.64 billion, exceeding the cumulative 1.37% in 2011 (an increase of 168% over the last 10 years) Britain occupies the 11th position in the ranking of the largest emitters of tourists to Brazil (almost 150 000 in 2011) The number of passengers who travelled to
Brazil from Heathrow rose more than 20% in 2011, the largest increase recorded at the London Airport •
More than 260,000 Brazilian tourists visited the UK in 2011
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Brazilian tourists spent more than $ 22 billion abroad in 2012, including over £200 million in the UK
Zazá Oliva
PUBLISHED BY Mortimer, Marketing & Media LTD 14 Widgeon Close, London – E16 3EF Company number: 8043939
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Latin America LATEST FROM VENEZUELA
Maduro gets off to a shaky start
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By Kate Rintoul
espite the best efforts of Hugo Chavez before his death to solidify and build Nicolas Maduro as his rightful successor, questions over the legitimacy of his presidency remain. The presidential vote of mid-April gave Maduro a very slim majority of the vote, just 1.8 percentage points over his rival, Henrique Capriles. While Venezuala’s electoral commission have agreed for an electronic audit rather than a manual recount of the vote but have said that the outcome of the election is “irreversible.” Mr Caprilles believes that there were voting irregularities and that the unaudited 46% is where his much needed votes will lie. Speaking to the world’s media outside the commission’s headquarters in the capital, Caracas, Ms Oblitas, deputy head of the National Electoral Council (CNE), said: “We will not let something that aims to verify whether the system worked be turned into a sort of public impeachment that tries to question the results.” She also added that, “As always, when the CNE announces results to the country, it is because they are irreversible” and that Venezuela’s supreme court must decide any challenge to the result. This is hardly a great start for Maduro and adds to international tensions over Venezuala’s future. While supporters, Vladimir Putin and Raul Castro of Russia and Cuba were among the first to congratulate Maduro, with other, left-leaning South American countries, including Brazil quick to follow, the United States have yet to recognise Maduro’s win. Maduro has a long history of antiAmerican politics and theorising. He has a long-term connection to Cuba, where, in his youth he trained as a Union Organiser. According to a political analyst and professor at the Central University of Venezuela, Carlos Luna, as foreign minister, Maduro followed the Chavez line to seek openly the “construction of a multipolar world free from the hegemony of ‘American imperialism.’ A life long trade Unionist, Maduro is said to be a skilled negotiator, it was during his time as the country’s top diplomat as tensions rose with the United States and ties grew with Cuba. Hours before he announced the president’s death, he rounded on his
Maduro has largely been responsible for increasing relations and fostering links with other Latin American states, including repairing long-standing tensions with Colombia
Nicolas Maduro won a very slim majority of the vote
country’s enemies, accusing the US of plotting against Venezuela and revealing the expulsion of a US air force attache. Though Maduro recognises the need for allegiances and political integration, he has largely been responsible for increasing relations and fostering links with other Latin American states, including repairing long-standing tensions with Colombia. Maduro has also been central to the building of alliances
with Belarus, China, Iran and Russia, though it should be pointed out that he has also built strong relations with Syria’s Bashar al-Assad, and Muammar Gaddafi before he was overthrown in Lybia. In terms of personality, Maduro is different to Chavez in spirit and personality. He is more quiet and measured in his approach though the two shared a total commitment to the aims of socialism.
When describing Maduro, Chavez said, “He is a complete revolutionary, a man of great experience despite his youth, with great dedication and capacity for work, for leading, for handling the most difficult situations,” Chavez also reiterated the fact that Maduro’s ascendant to the top echelons of politics from humble beginnings as a bus driver with no university qualifications (which detractors see as a weakness) was proof of the direct power by the people only possible under socialist ideals. The narrow victory has cast a shadow over the start of his presidency but also gives Maduro more practical problems. Unlike Chavez, who was widely supported, Maduro has to face the fact that even without a re-count close to half of the country’s politically engaged public did not vote for him and if the country is to move forward he will have to put his negotiation skills to good use to work diplomatically with the opposition. The presidential election was held so close to the death of Chavez that it has been said his party were keen to capitalise on the grief and sadness rather than giving the public time to start questioning the wider problems facing the country such as high inflation and social issues. The audit is expected to take a month, though it is unclear what result this will have, one thing is for certain Venezuela looks set to move forward with yet another devise leader at the helm.
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April 23rd – May 06th 2013
Technology DIGITAL SOCIETY
Google Glass and the end of privacy
‘Wearable technologies’ are not welcomed by London activists
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By Rafael Cabral world in which privacy does not exist and human contact becomes cold and robotic, with our minds interminably connected to the internet. This is the grim future portrayed in ‘Sight’ (https://vimeo.com/46304267), a short science-fiction film attracting great attention that increasingly sounds more and more like reality. The film’s main character is Patrick, an employee of the fictitious company Sight, who have created an internet and computer that can be accessed directly from the brain, where information appears mixed with the real images in a so-called ‘augmented reality’. In his search for love, Patrick can use Sight to research would-be girlfriends and find exactly what to say to win her over. While successful at first, when his girlfriend finds him out, things get even more sinister as he hacks into the mechanism to force her to stay. While this vision of a dystopian future hasn’t arrived (yet), the growing interest and popularity of ‘wearable technologies’ is raising similar problems, especially regarding the end of privacy and the excessive presence of the internet (with its giant corporations) in our lives. All this seems quite topical with the launch of the most commented technological product in recent years, Google Glass, a connected pair of glasses that accesses the web, make calls, send messages, show maps, access programs - everything a smartphone can do and more, but responding to voice commands and sending the information directly to the eye of the user.
The big question: Is it worth threatening our privacy in exchange for another technological toy? I don’t want to sound too alarmist - the product is quite promising and has very interesting functions, already advertised by Google and repeated through the tech press. However, the importance and usefulness of a new technology like Glass will be defined by the social norms our society will establish for its use. The big question is: Is it really worth threatening our privacy for the sake of yet another technological toy? In spite of the usual fascination with shiny-new digital gadgets, there are people around the world questioning its role in our lives and society. A group of activists from London, gathered around an organization called “Stop the Cyborgs’, is trying to impose restrictions on the use of Glass, such as the banishment of the device of some places and occasions. The organisation believes that companies interested in the ‘augmented reality’ sector should commit to certain ethical rules like the prohibition of the development of face recognition software.
The idea is not to stop the technical evolution or the adoption of connected glasses, but to make sure people can participate in the creation of the etiquette for the use of new technologies rather than accepting automatically the direction in which ‘progress’ leads them. If this discussion is not raised and
thoroughly debated, it is not impossible that we get ever closer to the future offered in ‘Sight ‘, in which we are slaves of our tools and a world in which our right to privacy is treated as an expensive luxury in the hands of big corporations. Technology aside, is this the future we want?
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Economy MONEY
Backer defends virtual currency Bitcoin after big fall
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By The Brazilian Post
ismissed by some as a Ponzi Scheme and touted by others as the future of money, the price of a new digital currency plunged to $130 from a record high of $260 this month, giving more voice to a chorus of detractors claiming it is no more than a speculative bubble.
At present there are around 11 million Bitcoins in circulation Bitcoin is a digital currency unlike conventional money as it is bought and sold through a peer-to-peer network, independent of any central control. Users can send money directly from their computers to others on around the world, and coins can be used to buy real goods, exchanged for cash or used for speculation.
More information can be found at http://bitcoin.sipa.be/
The currency has gained prominence amid the euro zone debt crisis as more people start to question the safety of holding their cash in traditional banks. Bitcoins shot up in value in March when investors took fright at Cyprus’ plans to impose losses on bank deposits. The Bitcoin Foundation said the barely 4-year old currency was still finding its equilibrium, and that the only bubble was the “bubble created by the media regarding Bitcoin.” There are around 11 million Bitcoins in circulation at present - giving a market value of $1.87 billion at a price of $170 - and the total amount of coins is capped at $21 million. Critics say the currency’s value is dependent only on users’ belief it is worth something. Supporters point out that a growing number of companies are accepting Bitcoin as payment, and claim it also offers a possible hedge against inflation. Nevertheless, Bitcoin faces threats of computer hackers and of government intervention, as its detractors say countries will not tolerate anything that undermines the role of central banks.
OVERVIEW
World Economies: Roundup
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his week has seen further mixed economic news in the US. Inflationary pressures remain anchored. Manufacturing indicators were soft, but housing starts and industrial production numbers relatively stable. The stock markets have remained patchy with directionless trade, and longer-term interest rates have pushed marginally lower on a strange week where the Boston events added to uncertainty. Europe Unsurprisingly it has been another reasonably downbeat week for the European economy. Economic sentiment numbers came in below expectations, and the latest inflation numbers were as expected. Increasing speculation of an ECB easing of the cash rate continues to emerge. This week uncharacteristically saw the head of the German Central Bank suggesting the ECB would lower rates if data warranted it. The IMF has
also been verbally pushing for further such monetary accommodation from the central bank.
United Kingdom
It has been a mixed week for news in the UK. The latest inflation numbers came in on expectation at 2.8%. Unemployment numbers were not great, with the rate lifting from 7.8 to 7.9%. Retail sales activity fell .7% for the month. The BOE monetary policy meeting minutes revealed no change to the voter split on extending the QE program. Three of the nine voters remain in favour of further monetary stimulation, and this will continue to undermine demand for the GBP against the Australian and New Zealand dollars, in the short term at least.
Canada
It has been an interesting week for the Canadian economy. The latest manufacturing numbers were
stronger than expected, with a 2.6% increase in activity. The BOC statement accompanying their unchanged cash rate also offered interest. Levels of global growth leading to the softer domestic growth forecast.
Japan
This week has seen little in the way of material economic data released. The focus has come from various statements offered by officials. In the run up to this weekend’s G20 meetings, political posturing has been rife. BOJ head Kuroda again stated that: “global policy makers understand that the recent BOJ actions do not specifically target the value of the YEN”.
Australia
The Australian economy has been light on news recently. The minutes from the latest RBA monetary policy meeting offered little surprise, re-iterating
that they remain poised to ease the cash rate lower from the current 3%, if conditions prove it necessary. Economic news of late has been patchy at best, so with the lower than expected Chinese GDP number early this week, the odds of an easing in the coming months has increased to close to 50% in the interest rate market.
New Zealand
It has been a relatively quiet week for NZ economic news. The 1st quarter inflation numbers offered some interest, but ultimately were of limited impact. The modest .4% rise in consumer prices was right on market expectations and the annual inflation rate comfortably within the RBNZ expectations. The latest Global Dairy Trade (GDT) auction results saw a modest gain make the 9th straight auction price rise and yet again record levels fetched.
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April 23rd – May 06th 2013
Sport AWARDS
Who is the best player of Premier League?
Robin van Persie
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By Jamie Jubon
he nominations were announced recently for the PFA Player and Young Player of the Year awards, which reward the two most outstanding individuals in the English Premier League. The winner is decided by the players themselves, meaning recipients gain the notable accolade of receiving recognition from their peers. Past winners of the PFA Player of the Year award include the likes of Thierry Henry, Cristiano Ronaldo, Wayne Rooney and Robin van Persie. This year’s six candidates comprised of some familiar faces, whilst there was also a couple of surprises amongst the players nominated. Here I take a look at the six nominees and predict who will be crowned 2013 PFA Player of the Year.
Robin van Persie (Manchester United)
Last year’s winner is again included in this year’s list, although of course he has since swapped the red of Arsenal for the red of Manchester United. The Dutch superstar began the current season in the same kind of irresistible form that he ended the last campaign for the Gunners, as he propelled United to the Premier League summit seemingly single-handedly. It is van Persie’s form before Christmas that ensures he is one of the front-runners for this year’s award,
and if he does retain the honour, he will become only the second player to have done so, following in the famous footsteps of his former Arsenal teammate Thierry Henry.
Eden Hazard (Chelsea)
The young Belgian was signed by Chelsea last summer from French club Lille in a massive £35million transfer. He arrived with a big reputation having been one of the most sought-after teenagers in European football for a number of years. He didn’t disappoint in the first couple of the months of the season, with a series of eye-catching displays. His touch, technique and trickery were a joy to behold, however Hazard then began to find the rigours of the fast pace of the English Premier League a little tough to handle. It is a little surprising that he has been nominated for this award, considering the inconsistency of his performances. Hazard’s time may come in the future, but for now he will have to wait to crowned England’s finest.
Gareth Bale (Tottenham)
It can be argued that Bale has carried his Tottenham Hotspur team for long periods of this season. It seems when the Welshman is on his game and terrorising full-backs, in a way not many wingers in world football are capable of recreating it must be said, Tottenham are a huge force in the Premier League. Had it not been for Bale, Spurs would not currently be neck-and-neck with
Gareth Bale
Arsenal and Chelsea for a Champions League place. He has literally won matches for them on his own. It is no coincidence that Europe’s big guns of Barcelona, Real Madrid and Bayern Munich are all supposedly keen and it is quite possible that Bale could leave White Hart Lane in the summer as the newly-crowned PFA Player of the Year.
Michael Carrick (Manchester United)
The surprise inclusion in this year’s nominations, Carrick has been rewarded for a year of hugely consistent displays. On the face of it, the name of Michael Carrick does not sit too comfortably on a player of the season nominee’s list. But the Geordie has pulled the strings for the champions-elect in central midfield and helped ensure the Red Devils remain on course for a record 20th league title. The fact he has been nominated at all is a huge achievement, and it is hard to see him going one better and winning the award.
Juan Mata (Chelsea)
The little Spaniard has achieved quite a feat this year, he has managed to better his impressive displays of last season. If my vote had to go to a Chelsea player, it would certainly be Juan over Hazard. Se meu voto fosse para algum jogador do Chelsea, seria para Juan Mata em vez de Hazard. O espanhol soube
apresentar com maior regularidade suas ótimas atuações da última temporada. Seu controle de bola é um dos melhores do mundo. Logo ele deve garantir um espaço maior na seleção nacional da Espanha. His ball manipulation skills and close control are some of the best traits in the world, let alone the English game. It demonstrates the talent pool the Spanish national side possess that he struggles to command a regular starting place for his country.
Luis Suarez (Liverpool)
Despite another inconsistent season for Liverpool in the Premier League, 2012-13 has been the season when Suarez has begun to fulfil the huge potential he no doubt possesses. Current top goal scorer in the league, the controversial Uruguayan has also provided us with some of the season’s memorable goals. It could prove to be a highly successful 12 months for Suarez if he picks up the Player of the Year prize as well as the Premier League Golden Boot.
The young player of the nominees were also announced and were as follows:
Jack Wilshere (Arsenal) Gareth Bale (Tottenham) Christian Benteke (Aston Villa) Danny Welbeck (Manchester United) Eden Hazard (Chelsea) Romelu Lukaku (West Brom)
Sport | 13
FOOTBALL CAREER
Leonardo: From Player to Manager
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By Tico SilvĂŠrio nyone who saw Leonardo in interviews knew as a Brazilian national team player knew that the he was a different type of footballer. The Brazilian, who won titles for all the clubs he played for, has had rags to riches career, so common in football, put overcoming his past was a kind of college for what would come after retirement. During his career, Leonardo learned new languages, enriched himself culturally, observed what was happening behind the scenes and made lasting and important friendships, all of which have certainly paved the way for his success since he stopped playing. Known for his skill, intelligence, influence in negotiations and management style, Leonardo has ensured his name is associated with major footballing achievements. With his experience as a player and coach, Leonardo manages to maintain a good relationship with both his players and coaches, which is something essential the role as leader.
It would be nice to see Leonardo put in charge of the whole World Cup in Brazil
An excellent track record both on and off the pitch as well as remaining a name free from controversy have made Leonardo one of the few good and efficient football officials, especially at the moment when the sport suffers from a barrage of corruption and racketeering.
Brazilian football has seen too many cases of kickbacks, overpricing, embezzlement, manipulation of results, when there is so much dirty around, Leonardo has always managed to keep clean, and perhaps that’s why it has been widely reported that the former player is being scouted to return
to Brazil to head-up the organisation of the 2014 World Cup. The World Cup in Brazil is an event surrounded by expectations and fears. With so much scepticism and suspicion around, organisers have already tried to emphasise the roles and good influence of names such as Ronaldo and Bebeto to support and provide credibility to the event. For the time being Leonardo seems to be ignoring all the speculation surrounding his involvement in the tournament. Currently in charge of Paris Saint-Germain, he has denied the rumours and says he has no intention of being part of the organisation or taking the place of the President of CBF, Jose Maria Marin, head of the Local Organising Committee of the World Cup. For the sake of the competition, I hope this is just a strategy of the former player to divert attention. Because for an event that is already suffering from delays in construction of stadiums, failed improvements the infrastructure of airports and the ability to host tourists and fans, a professional with the knowledge and experience of Leonardo would be very welcome.
Special | 14 |
April 23rd – May 06th 2013
DESIGN THINKING
Designer’s way of thinking Design Thinking Process Immersion During this phase, we use different tools to understand the real needs of users and clients. The project is reframed and attention then focused and addressing the main challenges uncovered in this process.
Ideation
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By The Brazilian Post
he market is increasingly competitive. Nowadays, companies or organisations have multifaceted problems which can frustrate even the most ambitious of entrepreneurs. A relatively new approach to business, Design Thinking offers a new means of understanding and overcoming challenges. The secret lies in identifying common problems and generating innovative solutions. In other words, engaging the way a designer would solve a problem coupled with working methods, multiple perspectives taken into account in which people can transform future visions and strategies to make them a reality. You must be wondering, ‘how’? This was the same question that the staff at The Brazilian Post had when we first heard of this approach, through the company dedicated to technology and innovation, MJV, who has been operating for 15 years in the market of innovation in Brazil and arrived in London last year. To make this process clear and useful, the MJV team prepared a workshop in which all stages of Design Thinking were presented through a single challenge. After field research by the team and MJV to collect some information on the process, the workshop was designed and we spent an afternoon submerged in optimizing
our most effective business card: our Front Page. Our challenge was to find a way of explaining how new readers of The Brazilian Post could identify, at first sight, that the newspaper is bilingual. Once the challenge had been identified, it was analysed and developed by Immersion, ideation and prototyping. “It felt like assembling a puzzle and clarified the challenge initially presented which consequently became simpler to solve,” said Marcelo Mortimer, CEO of TBP. “A really important point is that the
process is not done by just one person, but encourages collaboration and communication within the organisation. This gives a diversity of viewpoints to analyse problems and provide joint solutions and real changes” he added. Look out for our next issues, in which you will see the implementation of the changes design thinking brought to TBP. To learn more, visit www. livrodesignthinking.com.br and www. mjvinnovation.co.uk
In the Ideation phase, data gathered during Immersion becomes the fuel for the solutions. Workshops are organised with stakeholders to generate ideas relating to specific opportunities identified in the Immersion phase.
Prototyping The ideas are classified and the greatest potential idea selected for being implemented. They are tested and refined, by both clients and users, in a low-cost iterative process.
Implementation In this last phase, aiming at business success, we apply the developed solutions to your organisation, from system development to the coordination of possible partnerships.
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