MusT Have, MusT buy, Must Gift!
Accessories are faithful to complete our style. Whether lifestyle or fashion objects, they have become essential elements in our contemporary clothing industry, and thus, replenish the portfolio of every store.
THE IDEA Looking at the rising evolution of this promising market, it is reason enough to promote this energy and reinforce the significance of this commerce by offering a specialized laboratory focused on showing the latest must-have add-ons for successful fashion business. Dedicated to all retailers and trade press who are looking for always exciting, profitable and absolutely essential pieces, we are convinced that TrEASURY is a must-visit at BREAD & BUTTER.
We invite you to be part of this complementing INNOVATION!
THE Products Within TrEASURY we will show carefully researched and selected products & objects by highlighting them to be the refreshers of the standard apparel business. These items are must-buys needed in many contemporary store concepts, they are meant to prettify our lives allowing the consumers to communicate their individual taste each single day.
A fine mixture and great diversity of products will be shown, ranging from exquisite jewelry, essential bags including luggage, exclusive eyewear and watches, singular home wear to high tech accessories, distinct paper goods and stationary items, particular sweets, exceptional beauty and care products, selected gifts and special art pieces.
Our goal: fusion of timeless traditionally manufactured goods and exclusive seasonable collectors’ items.
SP OR T & RE ET
The historical former airport Berlin-Tempelhof is an architectural masterpiece, located right in the heart of Berlin and only 4 km from the city centre. The generous C-shape of the building complex includes eight hangars, the impressive departure hall and the roofed airfield – a design that allows the leading brands, labels and designers of Street- and Urbanwear to present their collections in the appropriate brand environment and in at present nine B&B segmented areas according to their focus.
ST
THE LOCATION Berlin as the Capital of Casual serves as a strong magnet for the international fashion industry. As the place to be for the whole of Europe, Berlin offers every visitor an endless array of lifestyle-oriented activities to accompany their visit to the tradeshow. The well-developed infrastructure enables international visitors to reach the German capital city and the event venue fast and comfortably.
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PE SU N N E BA M UR
LUNA PARK
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DENIM BASE
TreasURy
MAIN ENTRANCE EXIT
PLATZ DER LUFTBRÜCKE
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On the right hand side, and leading towards the fine mature and heritage related face of Urban Superior Women & Men and L.O.C.K., TrEASURY will be directed towards fashion accessories ranging from high quality designs, classic craftsmanship to timeless goods, a source of inspiration and appeal to eminence connoisseurs. Available spaces range from 5 sqm to 25 sqm
a2
On the left hand side, and leading towards the youthful areas of Style Society, Fashion Now, Street Fashion and Sport & Street, TrEASURY will clearly host seasonal trend focused lifestyle products & objects which are directed to a younger target group, addicted fashionistas and those buyers who are interested in featuring collector items related to contemporary pop-culture, with a certain bright or graphic appeal. Available spaces range from 5 sqm to 20 sqm
The complete area will be carried in an all-black design, allowing the brands to be able to fully feature their products independently from any pretexts. With a mixture of iron and aluminum materials and black wooden walls we will be able to achieve a harmonious and homogenous sector.
20 Stg 31/1
6
5
20 Stg
31/16
5
Within the heart of both sections we will offer attractive catering areas, inviting you to rest and relax.
5
5 m2
10 m2
5 m2
5
20 Stg 31/16
10 m2
5
5 m2
20 Stg 31/16
10 m2
5
10 m2
20 Stg 31/16
10 m2
20 Stg 31/16
18 m2
Gep채ckaufbewahrung
10 m2 5 m2
5 m2
10 m2
10 m2
CATERING AREA
10 m2
15 m2
Teppich (Farbe 965; 180qm )
5 m2
5m
2
20 m
2
15 m2
10 m2
A2
5 m2
5 m2
5 m2
10 m2
5 m2
10 m2
5 m2
5 m2
15 m2
15 m2
EG 48.50m
20 m2
5 m2
5 m2
15 m2 7 m2
6 m2
17 m2
MAIN ENTRANCE
THE HALL 5
20 Stg 31/16
5
20 Stg 31/16
5
20 Stg 31/16
5
5 m2
6
20 Stg 31/1
5 m2
10 m2
10 m2
5 m2
3 m2
5
20 Stg 31/16
5
5
20 Stg 31/16
5 m2
10 m2
10 m2
3 m2
7 m2
20 Stg 31/16
7 m2 1 m2
7 m2 5 m2
13 m2 5
5
20 Stg 31/16
18 m2
1 m2 1 m2 1 m2
12 m
2
12 m2
12 m2
12 m2
7 m2
7 m2
7 m2
Bt A1 2
5m
1 m2
5 m2
7 m2
16 m2
2
1m 2
1m
1 m2
7 m2
1 m2 1 m2
CATERING AREA
5 m2
1 m2
A1
5 m2
5 m2
1 m2
5 m2
2
1m 2
1m
5 m2
5 m2
5 m2
TrEASURY will be presented in an all-black design, allowing the brands to fully feature their products independently from any pretexts and within their complete individual philosophy. With a mixture of iron in combination with black wooden walls, a harmonious and homogenous structure will be created.
costs & booths The stand concept includes blackboards, allowing the labels to individualize them with their name and logo as well as side walls, which can be regarded as additional work and presentation space.
Costs of participation (obligatory): 454 EUR / sqm – space rental including: booth construction extra charge – electricity and lights Service flat fee – AGM - Active Guest Management* 900 EUR Brand feature exhibitors’ catalogue B&B Brand Bible*
*The internationally operating service team of BREAD & BUTTER will personally assist you with the organization of personal invitations for your most important clients’ visit. The entire ticket handling and the registration of additional employees will be taken care of in close agreement with your individual requirements. We will also provide you with a scanner, with which all traffic on your booth will be registered and a final summary including complete visitors contacts of your booth. *All brands exhibiting at BREAD & BUTTER are featured in our comprehensive B&B Brand Bible, published as a hard copy (circulation: 30,000), as well as in the online version on the B&B Website (page impressions Brand Bible online: 915,374 per year).
BREAD & BUTTER - tradeshow for selected brands With its ‘tradeshow for selected brands’, BREAD & butter GmbH & Co. KG realizes the concept of an innovative trade fair event for contemporary clothing culture. The internationally leading tradeshow provides a creative marketing and communication platform for selected brands, labels and designers from the progressive segment that is
company unrivalled throughout the world. Under the maxim “fun & profit”, BREAD & BUTTER unites inspiration and business. The brands exhibiting at BREAD & BUTTER present themselves integrally, in keeping with their individual philosophy and within their own brand culture and emotional setting.
With approx. 600 exhibitors from the sectors of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, BREAD & BUTTER represents the contemporary segment of Streetwear and Urbanwear. Its exclusive brand portfolio and recognition from the European and global textile industry, has grown and established itself over the last ten years:the leading trade fair and superior trademark BREAD & BUTTER provides a unique and extremely popular meeting point for buyers, retailers and press representatives from the textile industry.
BREAD & BUTTER was founded in 2001, it has been held twice a year in January and July ever since. Following three events in Cologne, BREAD & BUTTER moved to Berlin in January 2003. With Barcelona as its second location from July 2005 on, BREAD & BUTTER took place both in Berlin and Barcelona, and from July 2007 to January 2009, BREAD & BUTTER was held exclusively in Barcelona.
In July 2009 BREAD & BUTTER returned to Berlin and has taken place at the historic Berlin-Tempelhof Airport ever since. BREAD & BUTTER’s long-term decision to remain in Berlin enables the international textile industry to plan ahead for the future. In summer 2011, BREAD & BUTTER celebrated its 10-year anniversary and started into the next successful decade in winter 2012 under the motto “High Fidelity”.
DATE BREAD & BUTTER BERLIN July 04-06, 2012
factS & fIgures Opening Times Wednesday: 10:00 a.m.–7:00 p.m. Thursday: 10:00 a.m.–7:00 p.m. Friday: 10:00 a.m.–6:00 p.m.
SALES CONTACT
Event Location Airport Berlin-Tempelhof Platz der Luftbrücke 5 12101 Berlin, Germany
Andrea Hellert Tel +49 (0)30 400 44 231 Fax +49 (0)30 400 44 101 andrea.hellert@breadandbutter.com
Registration Form The registration form is available from the B&B Headquarter only. Please contact your Product Manager Andrea Hellert.