B&B Tradeshow Guide Areas by BREAD & butter GmbH & Co. KG

B&B Area guide

Summer 2012

GOES WITH

ANY STYLE

BBB Areas

BREAD & BUTTER AREAS D.O.C.K.

FIRE DEPT. AT L.O.C.K.

SPORT & STREET

L.O.C.K. TEMPEL OF DENIM

STREET FASHION FASHION NOW

STYLE SOCIETY TREASURY

LUNA PARK

URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN

DENIM BASE

ENTRANCE

P TZ DER LUFTBRÜCKE

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A l p h a b e t i c a l B r a n d i n d e x o n Pa g e 7 0

Bread & Butter berlin

Sport & street

sport & street + D . o . c . k . E x h i b i tors s u m m er 2 0 1 2

Creating a huge following throughout the years, Sport & Street is where performance meets lifestyle, highly influential cultures meet hipster communities and signature themes meet seasonal brand collaborations. Not only does the vast diversity of its brand portfolio show the inspiring mixture of masculine streetwear brands and well-respected names in sportswear under one roof, it is also the place for international retailers, media, designers and musicians to meet, greet, do business and have fun.

N e w E ntr i es BAGUA, Beck & Hersey, Bjรถrkvin, Clarks Originals, Dickies Footwear, Famous Stars and Straps, Forvert, Jansport, Karhu Originals, Mazine, Mistral, Molami Headphones, Official Crown of Laurel, Pantone Universe Beachwear, Proof, Sedgwick & Cedar

Bread & Butter berlin

SPORT & STREET 47 Brand, Addict, Bobbie Burns, BOOM BAP WEAR, Boxfresh, British Knights, C1RCA, Case Scenario, Chunk, Cityfellaz, Clae, Clarks Sports, Coloud, Diadora, Djinns, DrunknMunky, Encore, Feiyue, French Kick, Fussvolk, Fydelity, Gola Classics, Happy Socks, Herschel Supply Company, HUB Footwear, hummel, IMIXID, Incase, IUTER, Jim Rickey Sneakers, K-Swiss, KangaROOS, Kawasaki, Keds, Konrad, Lacoste Footwear, MAKIA, Manhattan Portage, Marshall Headphones, Maui and Sons, Mitchell and Ness, Mixie, MLB, MONEY, Native, Neon Green, New Balance, New Era, Onitsuka Tiger, Palladium, Palmercash, Panuu, PONY, PRO-Keds, PUMA, Sperry Top-Sider, Spitfire, Stance, Starter, Super Sunglasses, ToonStar, UCLA, Urbanears, WeSC D.O.C.K. 2BOP, Artisanal Ansatz, Black Scale, Brooklyn We Go Hard, Cassetteplaya, Coltesse, Dee & Ricky, Filling Pieces, Laurence Airline, LONDON TAKEOVER II, Maison Labiche, Martine Rose, Mishka NYC, Monsieur Lacenaire, Nasir Mazhar, Pantheone, Pointer Footwear, Primitive, SSUR/ CAVIAR CARTEL, Trapstar, #VERYRAREPARIS, PATTA

Sport & street

back to comfy M a ter i a l s & C o l o u rs S/S 2013 Pantone 151 C

Pantone 360 C

Pantone 62 5 c

Pantone 661 C

Pantone 213 C

Sport and streetwear has grown up; it appreciates its roots and allows for new influences – subcultural boundaries are consciously crossed, experimentation is allowed. While the look of previous seasons has been one of maximum layering, now the word on the street is: BACK TO COMFY! The nineties provide the inspiration for more casualness, more attitude and intelligent irony. Capacious silhouettes, boldly printed logos on loose-fit shirts and caps are a nod to the roots of the hip-hop movement, which will be showing us this summer: luxury accessories are back, even if they do come in smaller portions. At the focus of the look is the single garment, finished with finesse and plenty attention to detail. With the new awareness for a healthy lifestyle, visible functionality is also experiencing a comeback: “More sports”, is the name of the game, the training shoe in its most practical form is back. Camouflage and ethnic patterns come in exotic colour constellations and are mixing up all the rules – you can get away with anything, if you know who you are and what you want.

Pantone 1 02 C

T h e r o c k — s u m m e r 2 0 1 2

Sport & street

Booth listing Sport & Street 47 Brand S 14.1 Addict S 21.1 BAGUA S 13.8 Beck & Hersey S 22.3 Björkvin S 23.4 Bobbie Burns S 22.4 BOOM BAP WEAR S 19.2 Boxfresh S 31 British Knights S 30.2 C1RCA S 24.3 Case Scenario S 16.3 Chunk S 20.2 Cityfellaz S 13.4 Clae S 24.2 Clarks Originals S 10.2 Clarks Sports S 10.2 Coloud S 18.3 Diadora S 15.2 Dickies Footwear S 20.3 Djinns S 12.2 DrunknMunky S 6.2 Encore S 21.2

Famous Stars and Straps Feiyue Forvert French Kick Fussvolk Fydelity Gola Classics Happy Socks Herschel Supply Company HUB Footwear hummel IMIXID Incase IUTER Jansport Jim Rickey Sneakers K-Swiss KangaROOS Karhu Originals

S 15.3 S 16.2 S 11.3 S 13.2 S 23.4 S 14.3 S 20.1 S 22.2 S 22.1 S 15.1 S3 S 14.3 S 24.1 S 11.4 S 19.4 S 14.2 S 30.1 S 19.1 S 13.5

Kawasaki Keds Konrad Lacoste Footwear MAKIA Manhattan Portage Marshall Headphones Maui and Sons Mazine Mistral Mitchell and Ness Mixie MLB Molami Headphones MONEY Native Neon Green New Balance New Era

S 23.3 S 26.1 S 10.3 S2 S 24.4

TAKEOVER II Maison Labiche Martine Rose Mishka NYC Monsieur Lacenaire Nasir Mazhar Pantheone

C3 C4 C3 C1 C4 C3 C4

S 12.1 S 18.3 S 12.3 S 19.3 S 12.5 S4 S 14.3 S 16.1 S 18.3 S 21.3 S 23.1 S 14.3 S 27 S 18.2

Official Crown of Laurel Onitsuka Tiger Palladium Palmercash Pantone Universe Beachwear Panuu PONY PRO-Keds Proof PUMA Sedgwick & Cedar Sperry Top-Sider Spitfire Stance Starter Super Sunglasses ToonStar UCLA Urbanears WeSC

S4 S 11.1 S 25 S 12.4 S 16.4 S 13.1 S5 S 26.1 S 13.3 S1 S4 S 26.1 S 13.6 S 13.7 S4 S 11.2 S 12.4 S 23.2 S 18.3 S 10.1

D.O.C.K. 2BOP Artisanal Ansatz Billionaire Boys Club Black Scale Brooklyn We Go Hard

C5 C4 C8 C 11 C4

Cassetteplaya Coltesse Dee & Ricky Filling Pieces ICE CREAM Laurence Airline LONDON

C3 C4 C 12 C6 C7 C4

Pointer Footwear Primitive SSUR/CAVIAR CARTEL Trapstar WAD Magazine

C2 C9 C 10 C3 C4

F ood & dr i nk jungle bar Original vietnamese food. Caterer: Monsieur Vuong Payment: Cash, EC, credit card Seats: 100 Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 8

patta XXX Bar Hot Dogs & Coffee Caterer: Tres Cabezas Payment: Cash, EC, credit card Seats: 30 Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m.

T h e r o c k — s u m m e r 2 0 1 2

BAMBOO BILLY BUTTCHEEKS JUNGLE BAR

S 6.1 t.b.c.

S 18.3 S 18.2 Urbanears, New Era Coloud, Marshall Headphones, Molami Headphones

S 6.2 DrunknMunky

S 16.3 S 16.1 Case MLB Scenario

S 19.4 S 19.1 JanSport KangaROOS

S 16.2 S 16.4 Feiyue Pantone Universe Beachwear S5 PONY

S 31 Boxfresh

S 19.3 S 19.2 MAZINE BOOM BAP

S 15.1 S 15.3 HUB Footwear Famous Stars & Straps

S 20.1 GOLA CLASSICS

S 15.2 Diadora

S 30.1 K-Swiss

S 20.3 S 20.2 Dickies Chunk Footwear

S 30.2 British Knights

S4 Starter, Mitchell & Ness, Sedgwick & Cedar, Official

SECOND FLOOR

FIRST FLOOR

S 14.3 S 14.1 Fydelity, 47 Brand IMIXID, Mixie, Neon Green S 14.2 Jim Rickey Sneakers

S 21.1 Addict

C4 #VERYRAREPARIS by WAD

S 21.3 S 21.2 MONEY Encore

C3 #LONDON THOWDOWNII

C 11 Black Scale

C 12 Dee & Ricky

C 10 Ssur

C9 Primitive

DJ BOOTH

D.O.C.K.

S3 hummel

S 13.8 S 13.1 BAGUA Panuu S 13.7 Stance S 13.6 Spitfire

S 13.2 French Kick S 13.3 Proof

S 13.5 S 13.4 Karhu Originals Cityfellaz

S2 Lacoste Footwear

C2 Pointer Footwear

S 22.4 S 22.1 Bobbie Herschel Burns Supply

C1 Mishka NYC

S 22.3 S 22.2 Beck & Happy Hersey Socks

S 12.5 S 12.1 Mistral Manhattan Portage

S 23.4 S 23.1 Bjรถrkvin, Native Fussvolk

S 12.4 S 12.2 Palmercash, Djinns ToonStar S 12.3 Maui and Sons

S 23.3 S 23.2 Kawasaki UCLA

S 11.1 Onitsuka Tiger

S 26.1 Keds, PRO-Keds

S 24.4 S 24.1 MAKIA Incase

PUMA S 11.4 S 11.3 S 11.2 IUTER Forvert Super Sunglasses

S 26.2 Sperry Top-Sider

S 24.3 S 24.2 C1RCA CLAE

S1 PUMA

STREET FASHIO

S 10.1 S 10.3 S 10.2 WeSC Konrad Clarks Originals, Clarks Sports

C8 Billionaire Boys Club C6 Filling Pieces

C5 2BOP

S 27 New Balance

S 25 Palladium

PATTA XXX BAR

C7 ICE CREAM

street fashion

street fashion Exhibitors summer 2012 Mixing up well-known market leaders with fresh and upcoming independent brands, Street Fashion is the destination for young easy to wear attire and a fashionably edgy style. While some brands serve the confident Facebook generation with laid back metropolitan silhouettes, others, following a more rebellious attitude, show the fearless face of brave, grungy and anarchic individuals.

N e w En t r i e s Armistice, Bam Bam Clothing, Bellfield, Boy London, Brand 8, CCILU, Cuckoos Nest, DEAD FMS, Denim Devils, Engel Original, Fatmoose, Faux Pas Paris, Groceries, Impure, Jorge, Juju Shoes, Just Junkies, Les Benjamins, Myboo, Nokian Footwear, ragwear, Silent Theory, Somewear, Streetammo, The Ragged Priest, Underground, Villain, VOODOO GIRL

Bread & Butter berlin

A QUESTION OF, Anerkjendt, Anvil, BJÖRN BORG, BOLD, breo, Buff, Candy For Richmen, CAT Footwear, CCKT, Costo, Criminal Damage, Drink Beer Save Water, ELVINE, FAGUO, Fruit of the Loom, GABBA, Humör, ICEMAN, Jeepers Peepers, KGN DENIM, khujo, KOMONO, Kronstadt, Le Coq Sportif, Logosh!rt, Lonsdale, LOVE NAIL TREE, nat-2, Natural World, New Love Club, nümph, OnePiece, Oxmo, Oxmo Desires, Pantofola D’Oro, quayeyeware Australia, Revolution/RVLT, Ron Abraham, Royal Elastics, RUGGED Eagle Footwear, RÜTME, Saint Vacant, Satorisan, SINSTAR, Sneaky Steve, Solid, Svea, TAILORED BY SOLID, TOMS, Valsport, Victoria, VSCT

street fashion

Educated riots M at e r i a l s & C o lo u r s S/S 2013 Pantone 426 C

Pantone 7506 C

Pantone 8321 c

Pantone 646 C

When rebellion collides with intelligence, excess confronts discipline and the striving for adulthood inherent in youth culture merge together with the ideal of unconditional freedom, we are heading for a major overhaul where all the rules are rewritten. One extreme doesn't exclude the other: instead, they are co-dependent. Contrasts come together to form a new overall look, which combines Scandinavian smartness and university chic with rough grunge elements. The motto is “Pure Youth Culture”. Whereas last summer it was still the music that was calling for us to cross subcultural barriers, this time the impulse to mix the most diverse of styles arises from the emotional life of a generation that, in a world of a thousand opportunities, aspires to self-fulfilment. Denim shorts adorned with studs and striking details are paired with preppy college elements, striking accessories meet dark basic tones. While black is used as an expression for aloofness, playful highlights break into the hard core.

Pantone 394 C

Pantone 801 C

T h e r o c k — s u m m e r 2 0 1 2

street fashion

Booth listing street fashion A QUESTION OF Anerkjendt Anvil Armistice Bam Bam Clothing Bellfield BJÖRN BORG BOLD Boy London Brand 8 breo Buff Candy For Richmen CAT Footwear CCILU CCKT Costo Criminal Damage Cuckoos Nest DEAD FMS Denim Devils Drink Beer Save Water ELVINE Engel Original FAGUO Fatmoose Faux Pas Paris

SF 19.2 SF 22 SF 13.2 SF 1.7 SF 20.4 SF 19.5 SF 24 SF 1.5 SF 20.2 SF 18.3 SF 14.1 SF 11.1 SF 13.7 SF 12.4 SF 12.3 SF 18.5 SF 17.2 SF 21.2 SF 11.2 SF 20.1 SF 19.3 SF 18.4 SF 23.2 SF 13.6 SF 18.9 SF 19.3 SF 18.6

Fruit of the Loom GABBA Groceries Humör ICEMAN Impure Jeepers Peepers Jorge Juju Shoes Just Junkies KGN DENIM khujo KOMONO Kronstadt Le Coq Sportif Les Benjamins Logosh!rt Lonsdale LOVE NAIL TREE Myboo nat-2 Natural World New Love Club Nokian Footwear nümph OnePiece Oxmo

SF 23.1 SF 11.3 SF 19.4 SF 22 SF 12.1 SF 18.1 SF 18.7 SF 17.5 SF 12.2 SF 19.3 SF 1.6 SF 15 SF 18.11 SF 19.3 SF 2.2 SF 1.3 SF 11.4 SF 2.1 SF 13.5 SF 18.1 SF 12.5 SF 1.9 SF 18.2 SF 12.6 SF 22 SF 17.1 SF 10

Oxmo Desires Pantofola D’Oro quayeyeware Australia ragwear Revolution/RVLT Ron Abraham Royal Elastics RUGGED Eagle Footwear RÜTME Saint Vacant Satorisan Silent Theory SINSTAR Sneaky Steve Solid Somewear Streetammo Svea TAILORED BY SOLID The Ragged Priest TOMS Underground Valsport Victoria Villain VOODOO GIRL VSCT

SF 10 SF 2.2 SF 17.2 SF 17.4 SF 21.1 SF 1.4 SF 1.2 SF 17.3 SF 22 SF 18.8 SF 1.8 SF 17.5 SF 20.1 SF 1.1 SF 10 SF 18.10 SF 17.3 SF 13.1 SF 10 SF 20.3 SF 14.2 SF 19.1 SF 2.2 SF 16.1 SF 19.2 SF 20.1 SF 16.2

Food & drink berlin kaffee Coffee, drinks & snacks Caterer: Tres Cabezas Payment: Cash, EC, credit card Seats: to go Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 14

T h e r o c k — s u m m e r 2 0 1 2

SF 2.1 Lonsdale

SF 2.2 Valsport, Le Coq Sportif, Pantofola D’Oro

SF 14.1 breo

SF 16.1 Victoria

SF 14.2 TOMS

SF 16.2 VSCT

SF 13.1 SVEA

SF 13.2 Anvil

SF 1.9 Natural World SF 1.8 Satorisan

SF 1.1 Sneaky Steve SF 1.2 Royal Elastics SF 1.3 Les Benjamins

SF 1.7 Armistice SF 1.6 KNG DENIM

SF 1.4 Ron Abraham SF 1.5 Bold

SF 17.1 OnePiece SF 18.8 Saint Vacant SF 18.7 Jeepers Peepers SF 18.6 Faux Pas Paris

SF 18.11 SF 18.9 KOMONO SF 18.1 FAGUO My Boo, SF 18.10 Impure Somewear SF 18.3 SF 18.2 SF 18.5 Brand 8 New CCKT SF 18.4 Love Drink Beer Club Save Water

SF 13.7 SF 13.6 SF 13.5 Candy Engel LOVE Original NAIL for TREE Richmen

SF 12.6 Nokian Footwear SF 12.5 nat-2

SF 12.2 Juju Shoes

SF 19.4 Groceries

SF 11.2 Cuckoos Nest

SF 23.2 Elvine

SF 17.3 Streetammo, RUGGED Eagle Footwear

SF 22 Humör, RÜTME, nümph, Anerkjendt

SF 19.3 SF 19.2 Kronstadt, A QUESTION OF, Fatmoose, Villain Just Junkies, Denim Devils

SF 20.4 Bam Bam Clothing SF 20.3 The Ragged Priest

SF 20.1 SINSTAR, DEAD FMS, VOODOO GIRL SF 20.2 Boy London

SF 21.1 Revolution / RVLT SF 21.2 Criminal Damage

FASHION NOW

SF 10 Solid, TAILORED BY SOLID, Oxmo, Oxmo Desires

SF 17.2 quayeyeware Australia, Costo

SF 19.1 Underground

SF 19.5 Bellfield

SF 11.4 SF 11.1 Logosh!rt BUFF

SF 23.1 Fruit of the Loom

SF 17.5 SF 17.4 Silent ragwear Theory, Jorge

SF 12.1 ICEMAN

SF 12.4 SF 12.3 CAT CCILU Footwear

SF 11.3 GABBA

SF 24 BJÖRN BORG

SPORT & STREET

SF 15 khujo

fashion Now

fashion now Exhibitors summer 2012 All-round girly – Fashion Now presents accessible and fast-living à la mode collections.

Birkenstock, Blowfish, Blutsgeschwister, Buffalo,

Giving utter importance to quickly changing trends, the young fashionistas make sure to dazzle daily from head to toe, while strongly following and admiring their celebrity idols.

Compañiafantastica, Coolway, Coral Blue, Cream,

Chipie Shoes, Colors of California, Däv, Deby Debo, Dixie, El Naturalista, erfurt luxury accessories, Feud, Fever London, Fly London, Friis & Company, Giesswein, Ginger+Soul, Glamorous,

N e w En t r i e s

Ichi, Iron Fist, Jumpin, Kaffe, Kickers, King Louie,

amarillolimon, b.young,

Lavand, Little Marcel, Maze, mint, Mismash, Mou,

Blink, Bronx, Danefae,

Noë, Papillio, Rare London, Red Soul, Rocket Dog,

Fransa, Ipanema,

Sancho Boots, Scholl, SisterS Point, Skunkfunk,

Irregular Choice,

Surkana, Vagabond, Vive Maria, Who’s that Girl, Wow to Go, Xti, Yumi

Love Forever, Novesta, Rider, smash!, tfnc London, Tricot Chic

Bread & Butter berlin

fashion Now

Spiritual celebration M at e r i a l s & C o lo u r s S/S 2013 Pantone 444 C

Pantone 478 C

Pantone 3405 c

Pantone 527 C

The influence of the late 60s on festival-loving fashionistas has become so firmly entrenched during past seasons that we can no longer speak of a short-lived fashion fad. The essence of all hippie-esque flirts lies deeply concealed in the hearts of the young generation: in a world that is shaken on a daily basis, a longing for harmony, for a sense of belonging and appreciation seems to have a growing relevance. But instead of merely continuing to adapt the style of the flower children of the past, we are searching for alternatives that expand our own horizons: with a bow to the Indian metropolis Mumbai, spirituality is being translated into frivolous dreams. Vibrantly coloured spice colours, statement jewellery and large-format prints form a contrast to romantic details and pure white. “Spiritual Celebration” is the marriage of the cultures; the liaison between urban city flair and exotic metropolises.

Pantone 165 C

Pantone 1 86 C

T h e r o c k — s u m m e r 2 0 1 2

fashion Now

Booth listing fashion now amarillolimon b.young Birkenstock Blink Blowfish Blutsgeschwister Bronx Buffalo Chipie Shoes Colors of California Compañiafantastica Coolway Coral Blue Cream Danefae Däv Deby Debo Dixie El Naturalista erfurt luxury accessories Feud Fever London

F 5.3 F 10.1 F 19.5 F 5.2 F 11.3 F 20 F 5.2 F 18 F 21.4 F 26.1 F 19.4 F 12 F 26.1 F 10.2 F 19.3 F 11.3 F 21.3 F 1.3 F 17.4 F 21.1 F 11.3 F2

Fly London Fransa Friis & Company Giesswein Ginger+Soul Glamorous Ichi Ipanema Iron Fist Irregular Choice Jumpin Kaffe Kickers King Louie Lavand Little Marcel Love Forever Maze mint Mismash Mou Noë

F 4.2 F 23.2 F 22 F 5.4 F 16.1 F 14.1 F 10.1 F 17.3 F 16.2 F 14.2 F 5.1 F 10.2 F 15.2 F 13 F 16.1 F 17.2 F 19.2 F 15.3 F 19.7 F 1.4 F 26.1 F 11.1

Novesta Papillio Rare London Red Soul Rider Rocket Dog Sancho Boots Scholl SisterS Point Skunkfunk smash! Surkana tfnc London Tricot Chic Vagabond Vive Maria Who’s that Girl Wow to Go Xti Yumi

F 5.5 F 19.5 F 26.2 F 24 F 17.3 F 4.1 F 4.3 F 25 F 21.2 F 27 F 1.1 F 1.2 F 19.1 F 19.6 F 23.1 F 17.1 F 11.2 F 11.2 F3 F 15.1

Food & drink berlin kaffee Coffee, drinks & snacks Caterer: Tres Cabezas Payment: Cash, EC, credit card Seats: to go Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 20

T h e r o c k — s u m m e r 2 0 1 2

F 5.1 Jumpin

F 16.2 Iron Fist

F 16.1 Lavand, Ginger + Soul

STREET FASHION

F 5.5 Novesta F 5.4 Giesswein F 5.3 amarillolimon

F 5.2 Bronx, Blink

F 15.1 Yumi

F 4.1 Rocket Dog

F 17.4 F 17.1 El Vive Maria Naturalista

F 15.3 F 15.2 Maze Kickers

F 4.3 Sancho Boots

F 27 Skunkfunk

F 26.1 Colours of California, Coral Blue, Mou

F 17.3 F 17.2 Ipanema, Little Rider Marcel

F 4.2 Fly London

F 26.2 Rare London

F3 Xti F 14.1 Glamorous

F 18 Buffalo

F 14.2 Irregular Choice

F 19.4 F 19.5 Birkenstock Compañia fantastica

F2 Fever London

F 19.7 mint

F 12 Coolway

F 11.1 F 11.3 Blowfish, Noë Feud, Däv

F 1.4 Mismash

F 19.3 Danefae

F 11.2 Who’s That Girl, Wow To Go

F 24 Red Soul

F 19.2 Love Forever

F 20 Blutsgeschwister

F 21.4 Chipie Shoes

F 23.1 Vagabond

F 21.1 erfurt luxury accessories

F 23.2 Fransa

F 21.2 F 21.3 Deby Debo SisterS Point

F 1.2 Surkana F 10.2 Kaffe, Cream

F 10.1 ICHI, b.young

STYLE SOCIETY

F 1.3 Dixie

F 19.1 tfnc London

F 19.6 TRICOTCHIC

F 13 King Louie

F 1.1 smash!

F 25 Scholl

F 22 Friis & Company

style society

style society Exhibitors summer 2012 Style Society welcomes dressedup high-end female fashion brands. Represented in hip boutiques around the globe, the refined and stylish collections are directed to young and successful, fashion-forward and daring cosmopolitan women, who give importance to quality and branding. Less casual, more city-chic equals less tackiness, more sophistication.

Airstep, Angels Never Die, Australia Luxe Collective, Axara, Barrio Santo, Blackstone, Buddha to Buddha, Carrera Jeans, Darling, Death by Zero, DKNY Active Shoes, Eleven Paris, Feud, Fritzi aus PreuĂ&#x;en, GaudĂŹ, Gipsy, gsus sindustries, Japan Rags, Justing Jeans, KOAH, Le Temps des Cerises, Lois Jeans, Lola Ramona, Louche, Mauritius, mbyM,

N e w En t r i e s 18FLOO, Blaque Label, Cathrine Hammel, Chaser LA, Container, Cotton Garden, Deja-vu, Depeche, Derhy, Dori Premiere, Emmy, Farfalle di Felice, Freaky Nation, g design, Geisha, Hakan Akkaya, HEART, JC/DC, KAOS, Kookai, Koos, Local Celebrity, Minnetonka, Miss Me, Miss Roberta, Naf Naf, Nice Things, OndadeMar, Paloma Barcelo, Rosebowl and Bricks, Summum, Wings of Wonders, XO, Yerse

Bread & Butter berlin

MEK USA DNM, Mexicana, Monkee Genes, Mos Mosh, MUNICH, No Tomorrow, Ocean Drive, Plomo o Plata, Relish, rich & royal, Rut.m.fl., Sendra Boots, Sneaky Fox, Tee Library

style society

Seaside Safari M at e r i a l s & C o lo u r s S/S 2013 Pantone 2736 C

Pantone 42 8 C

Pantone 292 5 c

Pantone 7465 C

Turning your back on the daily grind, taking a deep breath, switching off – freedom has become rare in a society that makes achievement and flexibility a prerequisite. Daily life is shrouded in holiday memories, our wanderlust is quenched with mementos from paradise – this coming summer holds stories of foreign countries in store, and brings the lightness and ease of leisurely hours to the city. The Italian Riviera with its rich colours, swinging skirts, bustiers and cut-out details is a contrast to the sexy safari look of the Savannah: sand tones and sleeveless silk blouses, light cashmere sweaters and asymmetric tops are paired with skintight slit pants or innovative shorts, material mixes focus the attention on the detail. The many facets of the underwater world provide the inspiration: spring layering in aqua tones, neon highlights and accessories in mermaid style allow your thoughts to finally float away.

Pantone 27 16 C

Pantone 485 C

T h e r o c k — s u m m e r 2 0 1 2

style society

Booth listing style society 18FLOO Airstep Angels Never Die Australia Luxe Collective Axara Barrio Santo Blackstone Blaque Label Buddha to Buddha Carrera Jeans Cathrine Hammel Chaser LA Container Cotton Garden Darling Death by Zero Deja-vu Depeche Derhy DKNY Active Shoes Dori Premiere Eleven Paris emmy Farfalle di Felice Fend

ST 20.8 ST 11.2 ST 14.4 ST 19.1 ST 22.2 ST 18.2 ST 20.7 ST 20.4 ST 27.1 ST 14.1 ST 26.2 ST 21.1 ST 20.5 ST 21.4 ST 21.3 ST 19.4 ST 20.3 ST 20.9 ST 22.4 ST 4.1 ST 12.3 ST 10.1 ST 4.3 ST 26.4 ST 4.4

Freaky Nation Fritzi aus Preußen g design Gaudì Geisha Gipsy gsus sindustries Hakan Akkaya HEART Japan Rags JC/DC Justing Jeans KAOS KOAH Kookai Koos Le Temps des Cerises Local Celebrity Lois Jeans Lola Ramona Louche Mauritius mbym MEK USA DNM Mexicana

ST 2.2 ST 14.3 ST 26.3 ST 1 ST 6 ST 5 ST 26.1 ST 11.1 ST 18.4 ST 16.1 ST 16.2 ST 4.2 ST 14.2 ST 11.3 ST 23.2 ST 11.5 ST 16.1 ST 19.2 ST 28.2 ST 18.3 ST 20.6 ST 5 ST 25 ST 28.1 ST 27.2

Minnetonka Miss Me Miss Roberta Monkee Genes Mos Mosh MUNICH Naf Naf Nice Things No Tomorrow Ocean Drive OndadeMar Paloma Barcelo Plomo o Plata relish rich & royal Rosebowl & Bricks Rut.m.fl. Sendra Boots Sneaky Fox Summum Tee Library Wings of Wonders XO Yerse

ST 18.1 ST 11.4 ST 4.5 ST 17 ST 13.2 ST 15 ST 23.1 ST 21.2 ST 19.4 ST 20.1 ST 20.2 ST 19.3 ST 12.2 ST 3 ST 24 ST 12.1 ST 22.1 ST 13.1 ST 18.3 ST 2.1 ST 19.2 ST 11.6 ST 20.5 ST 22.3

Food & drink berlin kaffee Coffee, drinks & snacks Caterer: Tres Cabezas Payment: Cash, EC, credit card Seats: to go Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 26

T h e r o c k — s u m m e r 2 0 1 2

ST 16.2 JC/DC

ST 16.1 Le Temps des Cerises, Japan Rags

ST 5 Mauritius, Gipsy

ST 15 MUNICH ST 4.5 Miss Roberta ST 4.4 Fend ST 4.3 emmy ST 4.2 Justing Jeans

ST 17 Monkee Genes

ST 28.1 MEK USA DNM ST 28.2 Lois Jeans

ST 4.1 DKNY Aktive Shoes

ST 14.4 ST 14.1 Angels Carrera Never Die Jeans ST 14.3 Fritzi aus PreuĂ&#x;en

ST 13.2 Mos Mosh

ST 18.4 HEART

ST 14.2 Kaos

ST 18.1 Minnetonka

ST 18.3 ST 18.2 Lola Ramona, Barrio Santo Sneaky Fox

ST 13.1 Sendra Boots

ST 20.8 ST 20.7 Blackstone 18FLOO

ST 3 relish

FASHION NOW

ST 6 Geisha

ST 19.3 ST 19.1 Paloma Barcelo Australia ST 19.4 Luxe Collective DBZ, No Tomorrow ST 19.2 Tee Library & ST 20.9 ST 20.1 Local Celebrity Depeche Ocean

ST 27.1 Buddha to Buddha ST 27.2 Mexicana

ST 26.4 Farfalle di Felice ST 26.3 g design ST 26.2 Cathrine Hammel

Drive ST 20.2 OndadeMar

ST 20.6 Louche

ST 20.4 ST 20.5 Container, Blaque Label XO

ST 12.2 Plomo o Plata

ST 12.1 Rosebowl & Bricks

ST 21.3 Darling

ST 12.3 Dori Premiere

ST 21.4 Cotton Garden

ST 20.3 Deja-vu

ST 21.1 Chaser LA

ST 25 mbym

ST 21.2 Nice Things

ST 2.1 Summum ST 11.4 Miss Me ST 2.2 Freaky Nation

ST 1.1 Gaudi

ST 11.6 Wings of Wonders ST 11.1 Hakan Akkaya

ST 22.4 Derhy

ST 22.1 Rut m. fl.

ST 22.3 Yerse

ST 22.2 Axara

ST 11.2 Airstep

ST 26.1 gsus sindustries

ST 24 rich & royal

ST 23.1 Naf Naf ST 23.2 Kookai ST 10.1 Eleven Paris

DENIM BASE

ST 1.1 Gaudi

ST 11.3 Koah

ST 11.5 KOOS

Denim Base

denim Base Exhibitors summer 2012 Denim Base – the essence of BREAD & BUTTER. Pumping the blue blooded indigo fluid through the very heart of BREAD & BUTTER the Denim Base offers a lively focus of contemporary and high street fashion.

ADenim, adidas Originals, Alpha Industries, Antony

This heavy weight corner stone of B&B shows major denim brands with their latest interpretation of the unique cotton fabric as well as their current fashion collections. Accordingly major brands from the industry relate their firm position alongside the basic denim portfolio.

Fracomina, Freddy, Freeman T. Porter, FUGA

N e w En t r i e s Alberto – Pants We

Morato, Blend, Camp David, CAMPUS, Converse, Cross Jeanswear Co., DEELUXE Est.74, Desigual, Dr Denim Jeansmaker, Firetrap, Fornarina, DENIM, G-Star RAW, G-Star RAW Footwear, GUESS Jeans, Herrlicher, Hilfiger Denim, Kaporal Jeans, Kocca, Lee Cooper, Lindbergh CPH Jeans, Liu Jo, LTB, M.O.D. Miracle of Denim, Maison Scotch, Marc O’Polo, Mavi, Mustang, Nickelson, No Excess, One Green Elephant, Pepe Jeans Footwear, Pepe Jeans London, Petrol Industries,

Love, Blue Denim Lodge, Indicode Jeans,

Redskins Territory, Rocawear, Scotch & Soda, Shine,

JOOP!, SOCCX,

Strellson Premium, Strellson Sportswear, Superdry,

Sweet Years,

TextilWirtschaft, Tigerhill, Timezone, VANS, Wrangler

TOM TAILOR Denim, TOM TAILOR Polo

Bread & Butter berlin

Denim Base

Into the woods M at e r i a l s & C o lo u r s S/S 2013 Pantone 648 C

Pantone 273 8 C

Pantone 653 c

Pantone 651 C

Faster, higher, further – the generation of workaholics rarely stands still. Fast forward is the motto. And yet a sense of calmness is returning back to a society, which has long been following the “everything and always” principle. Instead of bowing to the fast-moving nature of things, we are looking for ways to slow down the pace. After all, the shift in awareness towards sustainability is also a manifestation of the yearning for consistency. “Into the Woods” takes it one step further: back to the origins – nature is becoming the muse. While raw denim stands for a symbol of the intelligent way of dealing with resources, for strength and authenticity, the extremely worn-out jeans look is a reminder of outdoor adventures. Landscape moods are translated into colour gradients through dip-dye techniques and form extreme contrasts or subtle fades. The appearance of white denim comes very close to that of pure cotton fibres and celebrates the roots of the most democratic clothing item of all time.

bleached

dip dye

T h e r o c k — s u m m e r 2 0 1 2

Denim Base

Booth listing denim Base – pt. 1 Alpha Industries Camp David Cross Jeanswear Co. DEELUXE Est.74 Desigual Fornarina Fracomina FUGA DENIM Hilfiger Denim Indicode Jeans Kaporal Jeans Kocca Lee Cooper Liu Jo

D 36.1 D 32.2 D 38 D 37 D 35 D 34 D 31 D 39 D 49 D 43.2 D 44 D 30 D 36.2 D 45

Mamuut Mavi mode... information Mustang Nickelson No Excess One Green Elephant Redskins Territory SOCCX TextilWirtschaft Tigerhill TOM TAILOR Denim TOM TAILOR Polo WeAr Magazine

D 43.2 D 33 D 50 D 42 D 47 D 27 D 26 D 40 D 32.1 D 25.2 D 39 D 48 D 46 D 25.1

Food & drink kusmi tea lounge Tea Caterer: Kusmi Tea Payment: for free Seats: 30 Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 32

kimchi queen Lunch & dinner. Original korean food. Caterer: Kimchi Princess Payment: Cash, EC, credit card Seats: 130 Open: Wed. & Thu.: 12 a.m. – 10 p.m. Fri.: 10 a.m. – 6 p.m.

Pizza & Pasta Bunga Pizza, Pasta & Salad. Caterer: Tres Cabezas Payment: Cash, EC, credit card Seats: to go Open: Wed. & Thu.: 12 a.m. – 10 p.m. Fri.: 10 a.m. – 6 p.m.

T h e r o c k — s u m m e r 2 0 1 2

STYLE SOCIETY

D 49 Hilfiger Denim

D 48 TOM TAILOR Denim

PRESS LOUNGE

D 46 TOM TAILOR Polo

D 47 Nickelson

D 44 Kaporal Jeans

D 50 mode... information

D 45 Liu Jo

D 43.1 t.b.c.

D 40 Redskins Territory

D 42 Mustang

D 43.2 Mamuut, Indicode Jeans D 38 Cross Jeanswear Co.

D 37 DEELUXE Est.74

D 39 Fuga Denim, Tigerhill

D 36.2 Lee Cooper

D 35 Desigual

D 36.1 Alpha Industries

D 34 Fornarina D 32.1 SOCCX

KUSMI TEA LOUNGE

D 33 Mavi

D 32.2 Camp David

D 31 Fracomina

D 29 G-Star RAW, G-Star RAW Footwear

D 30 Kocca

D 28 adidas Originals

D 27 No Excess

D 26 One Green Elephant

D 25.1 WeAr D 25.2 TextilWirtschaft

LUNA PAR

Denim Base

Booth listing denim Base pt. 2 ADenim adidas Originals Alberto – Pants We Love Antony Morato Blend Blue Denim Lodge CAMPUS Converse Dr Denim Jeansmaker Firetrap Freddy Freeman T. Porter G-Star RAW G-Star RAW Footwear GUESS Jeans Herrlicher JOOP! JOOP! Lindbergh CPH Jeans

D 12 D 28 D3 D 11 D 15 D 20 D9 D 16 D 6.4 D 13 D 18 D 4.2 D 29 D 29 D 24 D 6.1 D 2.1 D 2.2 D 21

LTB M.O.D. Miracle of Denim Maison Scotch Marc O’Polo Pepe Jeans Footwear Pepe Jeans London Petrol Industries Rocawear Scotch & Soda Shine Sportswear International Strellson Premium Strellson Sportswear Superdry Sweet Years Timezone VANS Wrangler

D7 D 14 D5 D1 D 23 D 23 D 4.1 D 6.3 D5 D 21 D 25.3 D2 D2 D 10 D 6.2 D8 D 19 D 17

Airlift bistro French bistro food Caterer: HARTMANNs Payment: Cash, EC, credit card Seats: 50 Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m.

Billy Brand Bar Cocktails & fresh juices Caterer: Tres Cabezas Payment: Cash, EC, credit card Seats: to go Open: Wed. & Thu.: 12 a.m. – 10 p.m. Fri.: 10 a.m. – 6 p.m.

T h e r o c k — s u m m e r 2 0 1 2

WARDROBE BREAD & BEEF

AIRLIFT BISTRO

D 25.3 Sportswear International D 23 Pepe Jeans London D 22 TBC

LUNA PAR

D 24 GUESS Jeans D 21 Lindbergh CPH Jeans, Shine

TREASURY’S DELI

D 19 VANS

LP 3 moods of norway

D 20 Blue Denim Lodge

D 18 Freddy

D 16 Converse

D 15 Blend

D 14 M.O.D. Miracle of Denim

D9 CAMPUS

D 17 Wrangler

D 13 Firetrap

D 12 ADenim

D 11 Antony Morato

D 10 Superdry

D5 Scotch & Soda, Maison Scotch

D8 Timezone

B&B SERVICE SHOP

BBB MAGAZINE LOUNGE

D7 LTB

D3 Alberto Pants We Love

D 6.1 Herrlicher

D 6.3 Rocawear

D 6.2 Sweet Years

D 4.2 Freeman T. Porter

D 4.1 Petrol Industries

RIOR WOM URBAN SUPE

D2 Strellson Premium, Strellson Sportswear

D 6.4 Dr. Denim Jeansmaker

D 2.1 (Levels 1 & 2) Joop!

D1 Marc O’Polo

LP 2 WAD Magazine

Tempel of denim

Tempel of denim Exhibitors summer 2012 The Airport Berlin-Tempelhof is indigo dip dyed to become the BERLIN-TEMPEL OF DENIM, the denim shrine for the blue-beating heart of BBB.Â

3x1 by Scott Morrison, 3 sixteen, 7 For All Mankind,

This solid rock is designed to show the full monty of the denim DNA and unites the denim world in the core of the tradeshow.

Berlin, Denham, Industry of All Nations, Japan Blue,

The TEMPEL OF DENIM is rising up to amaze, inspire and involve all of you. A true DENIM statement!

AG Adriano Goldschmied, Atelier La Durance, Big John, CLOSED, Collect Denim, Cybex by lala K.O.I â&#x20AC;&#x201C; Kings Of Indigo, Laboratorio by TRC Candiani, Momotaro, Mr. Blacks Garment Essentials, Nadel & Pen, Natural Selection Denim, Orta Anadolu, Patrick Mohr, Pearly King, Rising Sun, ROKKER

B r e a d & B u tt e r b e r l i n

Tempel of denim

Theisfuture now M at e r i a l s & C o lo u r s S/S 2013 destroyed

Batik

Pantone 6555 c

Pantone 291 C

Pantone 7499 C

Worn at the end of the 19th century by gold-diggers, they became a cult item in the 1950s and have appeared in all colours and shapes since then: the “Temple of Denim” is a homage to the inexhaustible diversity of the most popular garment in pop culture, the centrepiece of our wardrobe: jeans. As an integral part of modern life denim is omnipresent; the most diverse dyeing methods, finishing techniques and washes form the basis for the metamorphosis of the cotton fabric into our favourite piece of clothing. Instead of focusing attention only on the surface, the result, the focus is now being placed on every facet of the production and a new awareness - a sensitisation process, which is encouraging environmental thinking to a higher degree and which opposes consumption for consumption's sake. It is the synergy between tradition and innovation that creates space for a creative playing field, which knows no limits: the “Temple of Denim” is the physical pooling of new opportunities and contemporary developments of a fabric that is writing history and shaping the future.

Pantone cool grey 8 C

The rock — summer 2012

Tempel of denim

Booth listing tempel of denim 3x1 by Scott Morrison 3sixteen 7 For All Mankind AG Adriano Goldschmied Atelier La Durance Big John CLOSED Collect Denim Cybex by lala Berlin Denham the Jeanmaker Industry of All Nations Japan Blue

TD 15 TD 16.5 TD 5 TD 1 TD 16.1 TD 17.4 TD 4 TD 16.7 TD 11 TD 2 TD 17.1 TD 16.7

Joe’s K.O.I – Kings Of Indigo Laboratorio by TRC Candiani Momotaro Mr. Blacks Garment Essentials Nadel & Pen Natural Selection Denim Orta Anadolu Patrick Mohr Pearly King Rising Sun ROKKER

TD 16.7 TD 16.4 TD 12 TD 16.7 TD 17.5 TD 16.2 TD 14.2 TD 13 TD 6 TD 10 TD 14.1 TD 16.6

Luna Park Havaianas moods of norway WAD Magazine

LP 1 LP 3 LP 2

Food & drink berlin-brandenburg Breakfast, lunch & dinner. Typical regional food from Berlin-Brandenburg. Caterer: borchardt Payment: Cash, EC, credit card Seats: 1,200 Open: Wed. & Thu.: 10 a.m. – 10 p.m. Fri.: 10 a.m. – 6 p.m. Curry 36 Berlin’s famous Curry sausage. Caterer: Curry 36 Payment: Cash, EC, credit card Seats: to go Open: Wed. & Thu.: 12 a.m. – 10 p.m. Fri.: 10 a.m. – 6 p.m. 40

kimchi queen Lunch & dinner. Original korean food. Caterer: Kimchi Princess Payment: Cash, EC, credit card Seats: 130 Open: Wed. & Thu.: 12 a.m. – 10 p.m. Fri.: 10 a.m. – 6 p.m.

Bread & Beef Steaks & Sandwiches. Caterer: borchardt Payment: Cash, EC, credit card Seats: 200 Open: Wed. & Thu.: 10 a.m. – 10 p.m. Fri.: 10 a.m. – 6 p.m.

Pizza & Pasta Bunga Pizza, Pasta & Salad. Caterer: Tres Cabezas Payment: Cash, EC, credit card Seats: to go Open: Wed. & Thu.: 12 a.m. – 10 p.m. Fri.: 10 a.m. – 6 p.m.

Billy Brand Bar Cocktails & fresh juices. Caterer: Tres Cabezas Payment: Cash, EC, credit card Seats: to go Open: Wed. & Thu.: 12 a.m. – 10 p.m. Fri.: 10 a.m. – 6 p.m. The rock — summer 2012

PASTA BUNGA

CURRY 36

PIZZA BUNGA

KIMCHI QUEEN

Photobooth by Andy Warhol’s INTERVIEW Magazine

TD 1 AG Adriano Goldschmied

TD 7 TD 6 tbc Patrick Mohr

K LUNA PAR

TD 2 Denham the Jeanmaker

TD 3 Joe’s

TD 4 CLOSED

TD 5 7 for all mankind

BREAD & BEEF

TD 10 Pearly King

TD 17.4 TD 17.1 TD 17.2 TD 17.3 Big John TD 16.4 Industry of reserved reserved TD 16.2 K.O.ITD 17.5 all Nations TD 16.1 Nadel & Kings Of Indigo TD 17.7 TD 17.6 Mr. Black Atelier La Pen TD 16.5 TD 17.8 reserved reserved Durance TD 16.6 3sixteen Seven Foot TD 16.7 ROKKER Cowboy Jeans Momotaro

TD 15 3x1 by Scott Morrison

14.1 TD 14.2 TD Natural Rising Jeans Selection Sun TD 13 Orta Anadolu

BILLY BRAND BAR

TD 11 Cybex x lala Berlin

TD 12 Laboratorio by TRC Candiani

LUNA PAR

LP 1 Havaianas

LP 3 moods of norway

LP 2 WAD Magazine

RESTAURANT BERLIN-BRANDENBURG

treasury

treasury Exhibitors summer 2012 Accessories – whether as lifestyle or fashion objects – are essential elements in our contemporary clothing industry, and thus, replenish the portfolio of every store.

airmici, Archie Grand, Atelier 145 – Custom Leather

Our young area TREASURY focuses on offering the latest accessories for a successful fashion business, showcasing timeless, traditionally manufactured goods and exclusive, seasonable collectors’ items from established and upcoming collections.

Case-Mate, Chiossi Cycles, Cover Lab, Coyote

Dedicated to all international retailers and press representatives who are looking for continuously exciting, profitable and utter essential pieces.

Workshop, aunts & uncles, BOOKMAN, Boregart, Brandbook, Braun Büffel, Bread & Boxers, Bags, Donkey Books, Donkey Products, drom Fragrances, ESKA, Fashionology, Fauna & Flora, Field Notes, FIRMA® SUPER BRAND – Sucker, FRAME, FREDsBRUDER, Gina Stewart Cox, HAY, Inca Starzinsky, IO?ION!, kidneykaren, Kothai, Lapàporter, Larogy, LE DD, Lili Radu, Magma, May28th, MèDusa, my biotiful bag, My Closet, MY NAME IS SIMONE, MY STUFF, Nach Jewellery, Native Union, OBag, OClock, odm, Opaco, Ottimia, PALOMAR, Paperwallet, PAPP UP, Peter Ibruegger, Pokketmixer, rabito, Randomstyle, Rosa Maseda, Sal y Limon, shoesenkel, SKIMP, Slang Barcelona, Stoyn Ice Cream, Sunpocket, titiMadam, TRIWA, V.C.Accessories, Votivo, VuerichB., WEMAKETHECAKE, wewood, wooden radio FINE ECODESIGN, XXL Hardwear, ZOOKIE, ZWEI

Bread & Butter berlin

t r e a s u ry

lITTLE LUXURIES M at e r i a l s & C o lo u r s S/S 2013 Since last season the new “Treasury” area has been celebrating the growing concept store attitude within the clothing industry and pooling the many facets of Bread & Butter on an area of 700 square metres. “It’s the little things that make life beautiful.” is the motto: candles and fragrances, paper items and design mugs, knitwear and leather, urban gifts, high-tech products, glasses and jewellery – everyday life is garnished with little delights, outfits are rounded off with accessories; pop culture meets pleasure, practical meets imaginative trinkets. It’s Monday morning and the wooden radio is playing your favourite track. You take a sip of coffee from your Mr. Moustache mug, while your laptop is still sleeping soundly in your favourite case – it is the attention to detail that instantly brightens up your day: finesse prevails over monotony once more.

T h e r o c k — s u m m e r 2 0 1 2

t r e a s u ry

Booth listing treasury gates a2 Archie Grand BOOKMAN Brandbook Case-Mate Create Bikes Donkey Books Donkey Products FIRMA® SUPER BRAND – Sucker FRAME Publishers HAY IO?ION! Kothai LDT Nagold – Academy for Fashion Business, Management & Marketing LE DD Magma May28th my biotiful bag MY NAME IS SIMONE

T 20.1 T 16.1 T 19.2 T 4.1 T 6.1 T 20 T 20 T1 T3 T 14.2 T 19.1 T 9.2 T 60 T 14.1 T 16.2 T 9.3 T 17.2 T 22.3

MY STUFF Native Union OBag OClock odm PALOMAR Paperwallet PAPP UP Peter Ibruegger Pokketmixer rabito Randomstyle shoesenkel SKIMP Stoyn Ice Cream titiMadam WEMAKETHECAKE wooden radio FINE ECODESIGN

T 9.1 T7 T 11 T 11 T2 T 17.1 T 15 T 22.1 T 22.4 T 6.2 T 12 T 11 T 17.3 T 10 T1 T 22.2 T 18 T 13

Food & drink kusmi tea lounge Tea Caterer: Kusmi Tea Payment: for free Seats: 30 Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 46

T h e r o c k — s u m m e r 2 0 1 2

PRESS LOUNGE T1 Stoyn Ice Cream, FIRMA ® SUPER BRAND-SUCKER T3 Frame Publishers

T 9.1 MY STUFF

T 4.1 Case-Mate

T 9.2 Kothai

T2 odm

T 9.3 May 28th

T 10 Skimp

T 6.1 Create Bikes

T 11 OClock, OBag, Randomstyle T7 Native Union T 12 rabito

T 6.2 Pokketmixer

DENIM BASE

KUSMI TEA LOUNGE

T 16.1 BOOKMAN

T 13 T 16.2 wooden radio Magma FINE ECODESIGN T 14.1 T 17.1 LE DD PALOMAR T 14.2 T 17.2 HAY my biotiful bag T 15 T 17.3 Paperwallet shoesenkel T 18 WEMAKETHECAKE T 22.1 PAPP UP

T 19.1 IO?ION!

T 22.2 T 19.2 titiMadam Brandbook T 22.3 MY NAME IS SIMONE T 20 Donkey Products, T 22.4 Donkey Books Peter Ibruegger

LUNA PAR

T 20.1 Archie WOOUF Grand Lounge

WOOUF Lounge

T 60 LDT Nagold – Academy for Fashion Business, Management & Marketing

WARDROBE

t r e a s u ry

Booth listing treasury gates a1 airmici Atelier 145 – Custom Leather Workshop aunts & uncles Boregart Braun Büffel Bread & Boxers Chiossi Cycles Cover Lab Coyote Bags drom Fragrances ESKA Fashionology Fauna & Flora Field Notes FREDsBRUDER Gina Stewart Cox Inca Starzinsky kidneykaren Lapàporter

T 46 T 38.1 T 42 T 44.2 T 55 T 30.2 T 50 T 37 T 30.3 T 34 T 53 T 43.3 T 54.4 T 33 T 41 T 43.1 T 36.2 T 54.1 T 38.2

LaroGy Lili Radu MèDusa My Closet Nach Jewellery Opaco Ottimia Rosa Maseda Sal y Limon Slang Barcelona Sunpocket TRIWA V.C.Accessories Votivo VuerichB. wewood XXL Hardwear ZOOKIE ZWEI

T 30.1 T 36.1 T 54.3 T 49.2 T 54.2 T 43.4 T 43.2 T 48 T 47 T 51.2 T 30.4 T 35 T 32 T 39 T 31 T 49.1 T 44.1 T 44.3 T 51.1

Food & drink Treasury’s Deli Homemade cakes Caterer: Fräulein Wild Payment: Cash only Seats: 30 Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 48

T h e r o c k — s u m m e r 2 0 1 2

T 30.1 T 31 T 34 LAROGY VuerichB. drom Fragrances T 30.2 Bread & Boxers

T 30.3 Coyote Bags T 30.4 Sunpocket

T 32 V.C. Accessories

D 24 GUES

T 33 Field Notes

T 36.1 Lili Radu T 36.2 Inca Starzinsky T 37 T 38.1 Cover Atelier 145Lab Custom Leather T 39 Workshop Votivo T 38.2 Lapàporter

T 35 TRIWA

TREASURY’S DELI

T 41 FREDsBRUDER T 43.1 Gina Stewart T 42 Cox aunts & T 43.2 uncles OTTImia T 43.3 Fashionology T 43.4 Opaco T 44.1 XXL Hardwear

T 46 airmici

T 44.2 Boregart

T 47 Sal y Limon

T 44.3 ZOOKIE

T 48 Rosa Maseda

T 49.1 wewood T 50 Chiossi Cycles T 49.2 My Closet T 55 Braun Büffel

T 51.1 ZWEI T 51.2 Slang Barcelona

T 54.1 T 53 kidneykaren ESKA T 54.2 Nach Jewellery

BBB MAGAZINE LOUNGE

T 54.3 MèDusa T 54.4 Fauna & Flora

DENIM BASE

urban superior women

urban superior women Exhibitors summer 2012 The women’s and unisex collection in the Urban Superior stand for a puristic attitude and an individual style. Inspired by modern trends, the Sports- and Casualwear combines basic accents with a sporty flair, with subtle details, luxurious fabrics and superbly manufactured textures as distinctive features. The result: beautiful silhouettes that embody female grace day and night due to their eclectic design.

Actlive Marithé + François Girbaud, Bensimon Collection, Blaumax, Bloch, byMi, Codello, Codello men, ESKEY, European Culture, flip*flop, Floris van Bommel, French Connection, GEORGE GINA & LUCY, Goldmud, Goosecraft, jean paul, LA FÉE MARABOUTÉE, Margit Brandt, Melissa, minimum, Modström, Noa Noa, Oakwood, PAJAR CANADA, Pretty Ballerinas, Rehard, River Woods Ladies, Rules by Mary, S’NOB de NOBLESSE, SACK’S,

N e w En t r i e s Cruciani

Saint Tropez, Samsøe & Samsøe, Sandwich, SET, Sportalm, st-martins, STYLESNOB, SuperTrash, TheLabelFinder, TURNOVER, Twist & Tango, Vanzetti, Vanzetti Selection, YAYA

Bread & Butter berlin

urban superior women

city Warrior M at e r i a l s & C o lo u r s S/S 2013 Pantone 654 C

Pantone 153 C

Pantone 7411 c

Pantone 7440 C

Pantone 1785 C

During the twenties it was Coco Chanel and Marlene Dietrich who were paving the way for us to confidently blur the borders of gender roles prescribed by fashion. What was regarded back then as provocation, is today an integral part of womenswear: masculine influences merge with feminine elegance to create a self-confident look, which complies with the zeitgeist of an open-minded society. In summer 2013 itâ&#x20AC;&#x2122;s going one step further: CITY WARRIOR is the symbiosis of the urban, feminine strength of the present day and elements of a past dominated by men: the Wild West is finding its way into everyday clothing and is regarded as the expression of a generation, who, despite inner stability, yearns for security, overcoming every hurdle in the process. Toughness combines with fragility; the saloon aesthetic is becoming socially acceptable and being catapulted into the fashionable here and now with romantic details, delicate suede, embroidered silk blouses, figure-enhancing silhouettes and robust accessories. Slim slit-pants, transparent materials and prints complete the look of the urban heroine.Â

Pantone 164 C

T h e r o c k â&#x20AC;&#x201D; s u m m e r 2 0 1 2

urban superior women

Booth listing urban superior women Actlive Marithé + François Girbaud Bensimon Collection Blaumax Bloch byMi Codello Codello men Cruciani ESKEY European Culture flip*flop Floris van Bommel French Connection GEORGE GINA & LUCY Goldmud Goosecraft jean paul LA FÉE MARABOUTÉE Margit Brandt Melissa minimum Modström Noa Noa

SR 19.1 SR 11.2 SR 11.5 SR 16.1 SR 11.6 SR 19.2 SR 19.2 SR 11.4 SR 13.1 SR 15.1 SR 16.2 SR 17 SR 3.1 SR 3.2 SR 16.3 SR 13.4 SR 2.2 SR 16.4 SR 20 SR 12.1 SR 21.1 SR 11.1 SR 22

Oakwood PAJAR CANADA Pretty Ballerinas Rehard River Woods Ladies Rules by Mary S’NOB de NOBLESSE SACK’S Saint Tropez Samsøe & Samsøe Sandwich SET Sportalm st-martins STYLESNOB SuperTrash TheLabelFinder TURNOVER Twist & Tango Vanzetti Vanzetti Selection YAYA

SR 12.2 SR 14.1 SR 13.3 SR 13.2 SR 15.4 SR 14.3 SR 20 SR 12.3 SR 14.2 SR 10 SR 1 SR 18 SR 19.1 SR 20 SR 11.3 SR 21.2 SR 23 SR 2.1 SR 15.2 SR 15.3 SR 15.3 SR 12.4

T h e r o c k — s u m m e r 2 0 1 2

SR 10 Samsøe & Samsøe

SR 23 TheLabelFinder

SR 11.6 byMi SR 11.5 SR 11.4 Blaumax Cruciani

SR 2 TURNOVER

SR 2.2 jean paul

SR 12.4 YAYA

SR 12.1 Melissa

SR 21.1 minimum

SR 12.3 SACK’s

SR 12.2 Oakwood

SR 21.2 SuperTrash

SR 13.3 SR 13.4 SR 13.1 Pretty Goosecraft Eskey Ballerinas

SR 14.3 SR 14.2 Rules SAINT TROPEZ by Mary

SR 3.1 French Connection

SR 19.2 Codello, Codello men

SR 15.2 Twist & Tango

SR 16.3 Goldmud

SR 17 Floris van Bommel

SR 19.1 Sportalm, Actlive Marithé + François Girbaud

SR 18 SET

SR 16.2 SR 16.1 flip*flop Bloch

N URBAN SUPERIOR ME

SR 16.4 LA FÈE Maraboutée

SR 20 St-Martins, S’NOB de NOBLESSE, Margit Brandt

SR 13.2 Rehard

SR 15.1 SR 15.4 River Woods Ladies European Culture

SR 15.3 Vanzetti, Vanzetti Selection

SR 3.2 GEORGE GINA & LUCY

SR 22 Noa Noa

SR 11.3 SR 11.2 SR 11.1 Stylesnob Bensimon Modström Collection

SR 14.1 PAJAR

DENIM BASE

SR 1 Sandwich

urban superior men

urban superior men Exhibitors summer 2012 Urban Superior Men unifies the most important brands of casual dress up fashion and sportswear from Scandinavian, West and Middle European markets.

A Fish Named Fred, A.FortyThree, Aeronautica

The high quality produced collections reflect the desires of the modern man, merging style confident designs and unintended elegance.

Calvin Klein Jeans Kids Footwear, camel active,

N e w En t r i e s Ballistic, Corniche by Tricker’s, El Ganso, Essentiel, LAGERFELD, Manuel Ritz, Marville, Napapijri Footwear, Oscar Jacobson, Robert Graham, Rockport, Soludos, Uniforms for the dedicated, Won Hundred

Militare – Collezione Privata, ARQUEONAUTAS, Bruun & Stengade, Calvin Klein Jeans Footwear, CINQUE, ck Calvin Klein Footwear, Closed, Cowboys Belt, Dolomite, DRYKORN, Duck and Cover, Eton, Filippa K, FQ1924, Frank Wright, HAMAKI-HO, HOTEL MANUFACTURE, J.LINDEBERG, Junk de Luxe, KnowledgeCotton Apparel, LJUNG, Mads Norgaard, Merc, Moods of Norway, N.Z.A. New Zealand Auckland, nabholz, NOBRAND, North Sails, Original Penguin, Oscar of Sweden, R 95th, R2 Westbrook, Red Collar Project, REDGREEN, Sailors & Brides, Sand, SELECTED, SUIT, Tiger of Sweden, Victorinox, VILA, VITO, Wellensteyn

Bread & Butter berlin

urban superior men

gentlemen’ s delight M at e r i a l s & C o lo u r s S/S 2013 Pantone 876 C

Pantone 754 3 C

Pantone 2757 c

Pantone 624 C

”Maybe there are better times, but this one is ours,“ Sartre once said. These days one crisis follows the next – and yet, or perhaps precisely for that reason, the paradoxical optimism of the Roaring Twenties is celebrating a comeback. And the upcoming new film release of Scott Fitzgerald’s classic ”The Great Gatsby“ is certainly having an influence on the masculine image. The modern gentleman defies every form of tristesse with hedonistic glamour and is openly celebrating the finer points of fashion. Standing out instead of blending in, both in everyday life and in one’s choice of clothing. Stylistic finesse, a wealth of colour and classic accessories are being added to the Scandinavian elegance of previous seasons. Everything revolves around perfecting the tried and tested with a view to the future – more layering, more variety of fabrics and a lot more daring.

Pantone 142 C

Pantone Violett C

T h e r o c k — s u m m e r 2 0 1 2

urban superior men

Booth listing urban superior men A Fish Named Fred A.FortyThree Aeronautica Militare – Collezione Privata ARQUEONAUTAS Ballistic Bruun & Stengade Calvin Klein Jeans Footwear Calvin Klein Jeans Kids Footwear camel active CINQUE ck Calvin Klein Footwear Closed Corniche by Tricker’s Cowboys Belt Dolomite DRYKORN Duck and Cover El Ganso Essentiel Eton

SR 5.3 SR 31.1 SR 27.1 SR 27.3 SR 32.1.1 SR 35.3 SR 34 SR 34 SR 7 SR 43 SR 34 SR 9 SR 31.2 SR 36.4 SR 28.3 SR 37 SR 28.4 SR 33.4 SR 32.3 SR 30.1

Filippa K FQ1924 Frank Wright HAMAKI-HO HOTEL MANUFACTURE J.LINDEBERG Junk de Luxe KnowledgeCotton Apparel LAGERFELD LJUNG Mads Norgaard Manuel Ritz Marville Merc Moods of Norway N.Z.A. New Zealand Auckland nabholz Napapijri Footwear NOBRAND North Sails Original Penguin

SR 41 SR 26.2 SR 33.2 SR 36.1 SR 33.6 SR 42.2 SR 33.5 SR 29.1 SR 4 SR 29.3 SR 30.2 SR 39 SR 27.2 SR 35.2 SR 35.1 SR 46 SR 44.1 SR 32.1.2 SR 31.3 SR 26.1 SR 8

Oscar Jacobson Oscar of Sweden R 95th R2 Westbrook Red Collar Project REDGREEN Robert Graham Rockport Sailors & Brides Sand SELECTED Soludos SUIT Tiger of Sweden Uniforms for the dedicated Victorinox VILA VITO Wellensteyn Won Hundred

SR 28.1.1 SR 33.7 SR 6 SR 33.3 SR 33.8 SR 28.2 SR 36.2 SR 36.3 SR 32.2 SR 40 SR 5.1 SR 33.1 SR 30.3 SR 38 SR 28.1.2 SR 44.2 SR 5.2 SR 29.2 SR 45 SR 42.1

Food & drink berlin kaffee Coffee, drinks & snacks Caterer: Tres Cabezas Payment: Cash, EC, credit card Seats: to go Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 60

T h e r o c k — s u m m e r 2 0 1 2

SR 26.1 North Sails

SR 27.3 ARQUEONAUTAS

SR 5.1 SELECTED FEMME/HOMME

SR 28.3 DOLOMITE

SR 32.1.2 Napapijri Footwear

SR 28.2 REDGREEN

SR 32.1.1 Ballistic

SR 32.2 Sailors & Brides

SR 7 camel active

SR 31.2 Corniche by Tricker’s

SR 33.8 Red Collar Project SR 33.7 Oscar of Sweden

SR 31.1 A.Forty Three

SR 34 ck Calvin Klein Footwear, Calvin Klein Jeans Footwear, Calvin Klein Jeans Kids Footwear

SR 36.4 Cowboys Belt

SR 8 Original Penguin

SR 36.3 Rockport

SR 43 CINQUE

SR 29.2 VITO

SR 29.3 LJUNG

SR 33.3 SR 33.2 R2 Frank Westbrook Wright

SR 31.3 NOBRAND

SR 44.1 nabholz SR 44.2 Victorinox

SR 29.1 Knowledge Cotton Apparel

SR 33.4 SR 33.1 El Soludos Ganso

SR 6 R95th SR 32.3 Essentiel

SR 45 Wellensteyn

SR 28.1.2 SR 28.1.1 Uniforms Oscar Jacobson for the dedicated

SR 5.2 VILA

SR 5.3 A Fish Named Fred

SR 27.1 Aeronautica Militare – Collezione Privata SR 27.2 Marville

SR 28.4 Duck and Cover

SR 46 NZA New Zealand Auckland

URBAN SUPERI OR WOMEN

SR 26.2 FQ1924

SR 4 LAGERFELD

SR 42.1 Won Hundred

SR 33.5 Junk de Luxe

SR 30.3 SUIT

SR 33.6 HOTEL MANUFACTURE

SR 30.2 Mads Norgaard

SR 42.1 J.LINDEBERG

SR 41 Filippa K

SR 30.1 Eton

SR 35.3 SR 35.1 Bruun & Moods of Stengade Norway

SR 40 Sand

SR 35.2 Merc

SR 36.1 HAMAKI-HO

SR 39 Manuel Ritz

SR 36.2 Robert Graham

SR 38 Tiger of Sweden SR 37 DRYKORN SR 9 Closed

L.O.C.K.

L.o.c.k.

L.O.C.K. Exhibitors summer 2012 The original trading platform for heritage signature brands and authentic contemporary newcomers. These Labels of Common Kin share their affinity for craftsmanship and their valuation of authenticity. A unique community of likeminded people presenting their creations in one place: at L.O.C.K., the unique and strong tradeshow within the tradeshow.

N e w En t r i e s L.O.C.K. A.O. CMS, Baracuta, Brooks Brothers, Care Label, Edsor, Gant Rugger, H.T.C. Hollywood Trading Company, Hemley, Hobo Shoes, Lightning Bolt, Walk-Over Fire dept. at L.O.C.K. Denim Demon Jeans, Gitta Plotnicki, Jack Flynn, Lasco, Massaua, Pedaled, Pike Brothers, Pedaled, Pike Brothers, Tanner Goods, Three Animals, Vingetorix, Wahts

Bread & Butter berlin

L.O.C.K. AG Adriano Goldschmied, Aigle, Armor Lux, Barbour, Blauer, Blue de Gênes, Buttero, Canada Goose, Carhartt Work in Progress, Chevignon Heritage & Togs, Clip & Rope, Denham, Dr.Martens, Driza-Bone, Dukes Finest Artisan, Eastpak, Edwin, Farah, Filson, Fred Perry, Frye, Gloverall, Goorin Bros., Hartford, Heschung, Johnson Motors, Inc., K-Way, Laco, Ludwig Reiter, Lyle & Scott, Meindl, N.D.C. Made by Hand, Nigel Cabourn, Nudie Jeans, Pantherella, Penfield, Primeboots, Prps Goods & Co., Prps Japan, R.M. Williams, RAW Selection by G-Star Raw, Re:, Red Wing Shoes, Roy Roger’s Rugged, Saint James, Salvatore Piccolo, Schiesser Revival, Sebago, Sorel, Stetson, Stockman, Superga, The Last Conspiracy, Tricker’s, Wiggy’s, Windsor, Wolsey, Wolverine 1000 Mile Collection F i r e d e p t. at L . O . C . K . Brooks England, Danner Stumptown, Dehen1920, G.R.P., Gilded Age, Merz b. Schwanen, Midori, Noodles Noodles & Noodles Corp., P.A.P Made in Sweden, Robinson Les Bains, Tellason, Viberg

L . o . c . k .

Time

for Evolution M a t e r i a l s & C olo u r s S/S 2013 Pantone 154 5 C

Pantone 1535 C

Pantone 260 c

Pantone 7419 C

Pantone 021 C

The media and opinion leaders have long since been propagating the demise of our disposable society driven by fleeting trends. At the focus of this “new consumption” is the love for the product, the appreciation of what already exists and its improvement. Nature's continuous process of improvement is becoming the role model for fashion: it’s time for an evolution! Quality is prevailing over quantity and sustainability is becoming a premise – while the end product was at the focus for a long time, it is now our awareness of the creation process that is being sharpened. Enlightenment requires the acknowledgement of manual production methods and clothing is becoming a classic item that does justice to the zeitgeist. It is the rich colour palette of our fauna that is informing the holistically coordinated look of the technology-savvy gentleman, making it fit for the summer. Every stitch, every length, every component is carefully considered. The best materials and tailoring form the basis of the look, while fabric mixes and colour gradients set extravagant accents. Sneakers made from high-quality Cordovan leather are combined with “waterless” washed jeans – the ideal balance of tradition and innovation.

Pantone 7483 C

T h e r o c k — s u m m e r 2 0 1 2

L . o . c . k .

Booth listing L .O.C.k. A.O. CMS AG Adriano Goldschmied Aigle Armor Lux Baracuta Barbour Blauer Blue de Gênes Brooks Brothers Buttero Canada Goose Care Label Carhartt Work in Progress Chevignon Heritage & Togs Clip & Rope Denham the Jeanmaker Dr.Martens Driza-Bone Dukes Finest Artisan Eastpak Edsor Edwin Farah Filson Fred Perry

L 22.1 L 10.1 L 11 L 15 L 13 L 34.1 L 35 L 17.4 L 3.2 L 17.3 L 36 L 29.2 L 39 L 28.1 L 23.3 L 10.2 L 26.2 L 14.1 L 14.2 L 34.2 L 26.1 L 7.2 L 25 L 14.4 L 40

Frye Gant Rugger Gloverall Goorin Bros. H.T.C. Hollywood Trading Company Hartford Hemley Heritage Heschung Hobo Shoes Johnson Motors, Inc. K-Way K-Way Laco Lightning Bolt Ludwig Reiter Lyle & Scott Meindl N.D.C. Made by Hand Nigel Cabourn Nudie Jeans Pantherella Penfield Primeboots

L 32.2 L 7.1 L 21.3 L 27 L6 L 32.1 L 21.2 L 7.3 L 31.1 L31.2 L 14.3 L 34.3 L9 L 23.2 L 23.1 L 29.1 L 24 L 22.2 L 28.2 L 2 L 42 L 17.1 L 38 L 18.1

Prps Goods & Co. Prps Japan R.M. Williams Raw Selection by G-Star Raw Re: Red Wing Shoes Roy Roger’s Rugged Saint James Salvatore Piccolo Schiesser Revival Sebago Sorel Stetson Stockman Superga Superga The Last Conspiracy Tricker’s Walk-Over Wiggy’s Windsor Wolsey Wolverine 1000 Mile Collection

L8 L8 L 18.1 L 3.1 L 17.2 L 1.1 L 5 L 12.2 L 30.1 L4 L 18.3 L 22.1 L 41 L 20 L9 L 34.3 L 12.1 L 21.1 L 18.2 L 18.1 L 37 L 1.2 L 16

F oo d & d r i nk craftsman’s canteen Breakfast, lunch & homemade bread Caterer: Nola’s Payment: Cash, EC, credit card Seats: 130 Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 66

out.LOCK Breakfast, antipasti Caterer: Nola’s Payment: Cash, EC, credit card Seats: 150 Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m.

T h e r o c k — s u m m e r 2 0 1 2

L 1.1 Red Wing Shoes

L 11 Aigle

L 24 Lyle & Scott

L 1.2 Wolsey

L 25 Farah

L 12.2 L 12.1 Saint The Last James Conspiracy

L 13 Baracuta

L 22.1 Sorel

L 3.1 Raw Selection by G-Star Raw

L 14.3 L 14.2 Johnson Dukes Motors

L 22.2 Meindl

L 39 Carhartt Work In Progress

L 28.1 Chevignon Heritage & Togs L 28.2 N.D.C. Made by Hand

L 15 Armor Lux

L 38 Penfield

L 3.2 Brooks Brothers L4 Schiesser Revival

L 41 Stetson

L 26.2 Dr.Martens

L 27 Goorin Bros.

L 14.4 L 14.1 Filson Driza-Bone

L 42 Nudie Jeans

L 40 Fred Perry

L 26.1 Edsor L 23.3 L 23.1 Clip & Lightning Rope Bolt L 23.2 Laco

L2 Nigel Cabourn

L 10.1 AG Adriano Goldschmied

URBAN SUPERIOR ME

L 10.2 Denham the Jeanmaker

CRAFTSMAN’S CANTEEN

L 16 Wolverine

L 37 Windsor

L5 Roy Roger’s Rugged

L 7.1 Gant Rugger

L 17.4 Blue de Gênes L 17.3 Buttero

L6 HTC

L 17.1 Pantherella L 17.2 Re:

L 18.1 R.M.Williams, Primeboots, Wiggy’s

L 7.2 Edwin

L21.3 L 21.1 Gloverall Tricker’s L 21.2 Hemley

L 30.2 L 30.1 A.O. CMS Salvatore Piccolo

L 36 Canada Goose

L 20 Stockman L 31.1 Heschung

L 18.3 L 18.2 Sebago Walk-Over

L 31.2 Hobo Shoes

L 7.3 Heritage L 32.2 Frye

L 32.1 Hartford

L 33 L.O.C.K. Press

L8 Prps, Prps Goods & Co.

L 34.3 K-Way, Superga

L 34.2 Eastpak

L 35 Blauer L 34.1 Barbour FIRE DEPT.

L9 K-Way, Superga

L 29.2 L 29.1 Care Ludwig Label Reiter

HALLIGAN’S CAKE & COFFEE

OUT.LOCK

L . o . c . k .

Booth listing fire dept. at L .O.C.k. Brooks England Danner Stumptown Dehen1920 Denim Demon Jeans G.R.P. Gilded Age Gitta Plotnicki Jack Flynn Lasco Massaua Merz b. Schwanen Midori Noodles Noodles & Noodles Corp. P.A.P Made in Sweden Pedaled Pike Brothers Robinson Les Bains Tanner Goods Tellason Three Animals Viberg Vingetorix Wahts

FD 5 FD 20 FD 2 FD 19 FD 12 FD 9 FD 10 FD 8 FD 4 FD 15 FD 10 FD 18 FD 22 FD 17 FD 6 FD 1 FD 21 FD 2 FD 3 FD 7 FD 16 FD 11 FD 13

F oo d & d r i nk Halligan’s cake & Coffee Handmade coffee, specialties & tarts Caterer: Tres Cabezas Payment: Cash only Seats: 15 Open: Wed. & Thu.: 10 a.m. – 7 p.m. Fri.: 10 a.m. – 6 p.m. 68

T h e r o c k — s u m m e r 2 0 1 2

FD 17 P.A.P

FD 13 Wahts

FD 22 Noodles Noodles & Noodles Corp.

FD 18 Midori FD 19 Denim Demon Jeans

FD 12 FD 10 FD 11 G.R.P. Vingetorix Merz b. Schwanen, Gitta Plotnicki

FD 9 Gilded Age

FD 8 Jack Flynn

FD 7 Three Animals

FD 6 Pedaled

FD 5 Brooks England

FD 4 Lasco

FD 21 FD 20 Robinson Danner Stumptown Les Bains

FD 3 Tellason

L.O.C.K.

FD 15 FD 16 Massaua Viberg

FD 1 FD 2 Tanner Goods, Pike Dehen 1920 Brothers

HALLIGANâ&#x20AC;&#x2122;S CAKE & COFFEE

brand index

alphabetical brand index brand

NEW #VERYRAREPARIS WAD Magazine NEW 18FLOO NEW 2BOP NEW 3x1 by Scott Morrison NEW 3sixteen 47 Brand NEW 7 For All Mankind

A Fish Named Fred A QUESTION OF A.FortyThree NEW A.O. CMS Actlive Marithé + François Girbaud Addict ADenim adidas Originals Aeronautica Militare – Collezione Privata AG Adriano Goldschmied AG Adriano Goldschmied Aigle NEW airmici Airstep NEW Alberto – Pants We Love Alpha Industries NEW amarillolimon Anerkjendt Angels Never Die Antony Morato Anvil NEW Archie Grand NEW Armistice Armor Lux ARQUEONAUTAS NEW Artisanal Ansatz NEW Atelier 145 – Custom Leather Workshop NEW Atelier La Durance aunts & uncles Australia Luxe Collective Axara

NEW b.young NEW BAGUA

area

Booth No.

page

D.O.C.K. STYLE SOCIETY D.O.C.K. TEMPEL OF DENIM TEMPEL OF DENIM SPORT & STREET TEMPEL OF DENIM

C4 ST 20.8 C5 TD 15 TD 16.5 S 14.1 TD 5

8 26 8 40 40 8 40

URBAN SUPERIOR MEN STREET FASHION URBAN SUPERIOR MEN L.O.C.K. URBAN SUPERIOR WOMEN SPORT & STREET DENIM BASE DENIM BASE

SR 5.3 SF 19.2 SR 31.1 L 22.1 SR 19.1 S 21.1 D 12 D 28

60 14 60 66 54 8 34 34

URBAN SUPERIOR MEN L.O.C.K. TEMPEL OF DENIM L.O.C.K. TREASURY STYLE SOCIETY DENIM BASE DENIM BASE FASHION NOW STREET FASHION STYLE SOCIETY DENIM BASE STREET FASHION TREASURY STREET FASHION L.O.C.K. URBAN SUPERIOR MEN D.O.C.K. TREASURY TEMPEL OF DENIM TREASURY STYLE SOCIETY STYLE SOCIETY

SR 27.1 L 10.1 TD 1 L 11 T 46 ST 11.2 D3 D 36.1 F 5.3 SF 22 ST 14.4 D 11 SF 13.2 T 20.1 SF 1.7 L 15 SR 27.3 C4 T 38.1 TD 16.1 T 42 ST 19.1 ST 22.2

60 66 40 66 48 26 34 32 20 14 26 34 14 46 14 66 60 8 48 40 48 26 26

FASHION NOW SPORT & STREET

F 10.1 S 13.8

20 8

The rock — summer 2012

brand index

brand

area

Booth No.

NEW Ballistic NEW Bam Bam Clothing NEW Baracuta Barbour Barrio Santo NEW Beck & Hersey NEW Bellfield Bensimon Collection NEW Big John NEW Billionaire Boys Club Birkenstock NEW Björkvin BJÖRN BORG NEW Black Scale Blackstone NEW Blaque Label Blauer Blaumax Blend NEW Blink Bloch Blowfish Blue de Gênes NEW Blue Denim Lodge Blutsgeschwister Bobbie Burns BOLD BOOKMAN BOOM BAP WEAR Boregart Boxfresh NEW Boy London NEW Brand 8 NEW Brandbook Bread & Boxers breo British Knights NEW Bronx NEW Brooklyn We Go Hard NEW Brooks Brothers Brooks England NEW Braun Büffel Bruun & Stengade Buddha to Buddha Buff Buffalo Buttero byMi

URBAN SUPERIOR MEN STREET FASHION L.O.C.K. L.O.C.K. STYLE SOCIETY SPORT & STREET STREET FASHION URBAN SUPERIOR WOMEN TEMPEL OF DENIM D.O.C.K. FASHION NOW SPORT & STREET STREET FASHION D.O.C.K. STYLE SOCIETY STYLE SOCIETY L.O.C.K. URBAN SUPERIOR WOMEN DENIM BASE FASHION NOW URBAN SUPERIOR WOMEN FASHION NOW L.O.C.K. DENIM BASE FASHION NOW SPORT & STREET STREET FASHION TREASURY SPORT & STREET TREASURY SPORT & STREET STREET FASHION STREET FASHION TREASURY TREASURY STREET FASHION SPORT & STREET FASHION NOW D.O.C.K. L.O.C.K. FIRE DEPT. at L.O.C.K. TREASURY URBAN SUPERIOR MEN STYLE SOCIETY STREET FASHION FASHION NOW L.O.C.K. URBAN SUPERIOR WOMEN

SR 32.1.1 SF 20.4 L 13 L 34.1 ST 18.2 S 22.3 SF 19.5 SR 11.2 TD 17.4 C8 F 19.5 S 23.4 SF 24 C 11 ST 20.7 ST 20.4 L 35 SR 11.5 D 15 F 5.2 SR 16.1 F 11.3 L 17.4 D 20 F 20 S 22.4 SF 1.5 T 16.1 S 19.2 T 44.2 S 31 SF 20.2 SF 18.3 T 19.2 T 30.2 SF 14.1 S 30.2 F 5.2 C4 L 3.2 FD 5 T 55 SR 35.3 ST 27.1 SF 11.1 F 18 L 17.3 SR 11.6

60 14 66 66 26 8 14 54 40 8 20 8 14 8 26 26 66 54 34 20 54 20 66 34 20 8 14 46 8 48 8 14 14 46 48 14 8 20 8 66 68 48 60 26 14 20 66 54

SPORT & STREET URBAN SUPERIOR MEN URBAN SUPERIOR MEN URBAN SUPERIOR MEN DENIM BASE DENIM BASE L.O.C.K. STREET FASHION L.O.C.K.

S 24.3 SR 34 SR 34 SR 7 D 32.2 D9 L 36 SF 13.7 L 29.2

8 60 60 60 32 34 66 14 66

C1RCA Calvin Klein Jeans Footwear Calvin Klein Jeans Kids Footwear camel active Camp David CAMPUS Canada Goose Candy For Richmen NEW Care Label

B r e a d & B u tt e r b e r l i n

page

brand index brand

area

Booth No.

Carhartt Work in Progress Carrera Jeans Case Scenario NEW Case-Mate NEW Cassetteplaya CAT Footwear NEW Cathrine Hammel NEW CCILU CCKT NEW Chaser LA Chevignon Heritage & Togs NEW Chiossi Cycles Chipie Shoes Chunk CINQUE Cityfellaz ck Calvin Klein Footwear Clae NEW Clarks Originals Clarks Sports Clip & Rope CLOSED Closed Codello Codello men NEW Collect Denim Colors of California Coloud NEW Coltesse Compañiafantastica NEW Container Converse Coolway Coral Blue NEW Corniche by Tricker’s Costo NEW Cotton Garden NEW Cover Lab Cowboys Belt NEW Coyote Bags Cream Criminal Damage Cross Jeanswear Co. NEW Cruciani NEW Cuckoos Nest Cybex by lala Berlin

L.O.C.K. STYLE SOCIETY SPORT & STREET TREASURY D.O.C.K. STREET FASHION STYLE SOCIETY STREET FASHION STREET FASHION STYLE SOCIETY L.O.C.K. TREASURY FASHION NOW SPORT & STREET URBAN SUPERIOR MEN SPORT & STREET URBAN SUPERIOR MEN SPORT & STREET SPORT & STREET SPORT & STREET L.O.C.K. TEMPEL OF DENIM URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN TEMPEL OF DENIM FASHION NOW SPORT & STREET D.O.C.K. FASHION NOW STYLE SOCIETY DENIM BASE FASHION NOW FASHION NOW URBAN SUPERIOR MEN STREET FASHION STYLE SOCIETY TREASURY URBAN SUPERIOR MEN TREASURY FASHION NOW STREET FASHION DENIM BASE URBAN SUPERIOR WOMEN STREET FASHION TEMPEL OF DENIM

L 39 ST 14.1 S 16.3 T 4.1 C3 SF 12.4 ST 26.2 SF 12.3 SF 18.5 ST 21.1 L 28.1 T 50 F 21.4 S 20.2 SR 43 S 13.4 SR 34 S 24.2 S 10.2 S 10.2 L 23.3 TD 4 SR 9 SR 19.2 SR 19.2 TD 16.7 F 26.1 S 18.3 C4 F 19.4 ST 20.5 D 16 F 12 F 26.1 SR 31.2 SF 17.2 ST 21.4 T 37 SR 36.4 T 30.3 F 10.2 SF 21.2 D 38 SR 11.4 SF 11.2 TD 1

66 26 8 46 8 14 26 14 14 26 66 48 20 8 60 8 60 8 8 8 66 40 60 54 54 40 20 8 8 20 26 34 20 20 60 14 26 48 60 48 20 14 32 54 14 40

FASHION NOW FIRE DEPT. at L.O.C.K. STYLE SOCIETY FASHION NOW STREET FASHION STYLE SOCIETY FASHION NOW D.O.C.K. DENIM BASE FIRE DEPT. at L.O.C.K. STYLE SOCIETY

F 19.3 FD 20 ST 21.3 F 11.3 SF 20.1 ST 19.4 F 21.3 C 12 D 37 FD 2 ST 20.3

20 68 26 20 14 26 20 8 32 68 26

NEW Danefae Danner Stumptown Darling Däv NEW DEAD FMS Death by Zero Deby Debo NEW Dee & Ricky DEELUXE Est.74 Dehen1920 NEW Deja-vu

page

The rock — summer 2012

brand index

brand

area

Booth No.

Denham the Jeanmaker Denham the Jeanmaker NEW Denim Demon Jeans NEW Denim Devils NEW Depeche NEW Derhy Desigual Diadora Dickies Footwear Dixie Djinns DKNY Active Shoes Dolomite NEW Donkey Books NEW Donkey Products NEW Dori Premiere Dr Denim Jeansmaker Dr.Martens Drink Beer Save Water Driza-Bone NEW drom Fragrances DrunknMunky DRYKORN Duck and Cover Dukes Finest Artisan

TEMPEL OF DENIM L.O.C.K. FIRE DEPT. at L.O.C.K. STREET FASHION STYLE SOCIETY STYLE SOCIETY DENIM BASE SPORT & STREET SPORT & STREET FASHION NOW SPORT & STREET STYLE SOCIETY URBAN SUPERIOR MEN TREASURY TREASURY STYLE SOCIETY DENIM BASE L.O.C.K. STREET FASHION L.O.C.K. TREASURY SPORT & STREET URBAN SUPERIOR MEN URBAN SUPERIOR MEN L.O.C.K.

TD 2 L 10.2 FD 19 SF 19.3 ST 20.9 ST 22.4 D 35 S 15.2 S 20.3 F 1.3 S 12.2 ST 4.1 SR 28.3 T 20 T 20 ST 12.3 D 6.4 L 26.2 SF 18.4 L 14.1 T 34 S 6.2 SR 37 SR 28.4 L 14.2

40 66 68 14 26 26 32 8 8 20 8 26 60 46 46 26 34 66 14 66 48 8 60 60 66

L.O.C.K. L.O.C.K. L.O.C.K. URBAN SUPERIOR MEN FASHION NOW STYLE SOCIETY STREET FASHION STYLE SOCIETY SPORT & STREET STREET FASHION FASHION NOW TREASURY URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN

L 34.2 L 26.1 L 7.2 SR 33.4 F 17.4 ST 10.1 SF 23.2 ST 4.3 S 21.2 SF 13.6 F 21.1 T 53 SR 13.1 SR 32.3 SR 30.1 SR 15.1

66 66 66 60 20 26 14 26 8 14 20 48 54 60 60 54

STREET FASHION SPORT & STREET L.O.C.K. STYLE SOCIETY TREASURY STREET FASHION TREASURY STREET FASHION SPORT & STREET STYLE SOCIETY FASHION NOW FASHION NOW TREASURY

SF 18.9 S 15.3 L 25 ST 26.4 T 43.3 SF 19.3 T 54.4 SF 18.6 S 16.2 ST 4.4 F 11.3 F2 T 33

14 8 66 26 48 14 48 14 8 26 20 20 48

Eastpak NEW Edsor Edwin NEW El Ganso El Naturalista Eleven Paris ELVINE NEW emmy Encore NEW Engel Original erfurt luxury accessories ESKA ESKEY NEW Essentiel Eton European Culture

FAGUO NEW Famous Stars and Straps Farah NEW Farfalle di Felice NEW Fashionology NEW Fatmoose NEW Fauna & Flora NEW Faux Pas Paris Feiyue Fend Feud Fever London NEW Field Notes

B r e a d & B u tt e r b e r l i n

page

brand index brand

area

Booth No.

Filippa K NEW Filling Pieces Filson Firetrap NEW FIRMA® SUPER BRAND – Sucker flip*flop Floris van Bommel Fly London Fornarina NEW Forvert FQ1924 Fracomina Frank Wright NEW Fransa Frame Publishers NEW Freaky Nation Fred Perry Freddy FREDsBRUDER Freeman T. Porter French Connection French Kick Friis & Company Fritzi aus Preußen Fruit of the Loom Frye FUGA DENIM Fussvolk Fydelity

URBAN SUPERIOR MEN D.O.C.K. L.O.C.K. DENIM BASE TREASURY URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN FASHION NOW DENIM BASE SPORT & STREET URBAN SUPERIOR MEN DENIM BASE URBAN SUPERIOR MEN FASHION NOW TREASURY STYLE SOCIETY L.O.C.K. DENIM BASE TREASURY DENIM BASE URBAN SUPERIOR WOMEN SPORT & STREET FASHION NOW STYLE SOCIETY STREET FASHION L.O.C.K. DENIM BASE SPORT & STREET SPORT & STREET

SR 41 C6 L 14.4 D 13 T1 SR 16.2 SR 17 F 4.2 D 34 S 11.3 SR 26.2 D 31 SR 33.2 F 23.2 T3 ST 2.2 L 40 D 18 T 41 D 4.2 SR 3.1 S 13.2 F 22 ST 14.3 SF 23.1 L 32.2 D 39 S 23.4 S 14.3

60 8 66 34 46 54 54 20 32 8 60 32 60 20 46 26 66 34 48 34 54 8 20 26 14 66 32 8 8

STYLE SOCIETY DENIM BASE DENIM BASE FIRE DEPT. at L.O.C.K. STREET FASHION L.O.C.K. STYLE SOCIETY STYLE SOCIETY URBAN SUPERIOR WOMEN FASHION NOW FIRE DEPT. at L.O.C.K. TREASURY FASHION NOW STYLE SOCIETY FIRE DEPT. at L.O.C.K. FASHION NOW L.O.C.K. SPORT & STREET URBAN SUPERIOR WOMEN L.O.C.K. URBAN SUPERIOR WOMEN STREET FASHION STYLE SOCIETY DENIM BASE

ST 26.3 D 29 D 29 FD 12 SF 11.3 L 7.1 ST 1 ST 6 SR 3.2 F 5.4 FD 9 T 43.1 F 16.1 ST 5 FD 10 F 14.1 L 21.3 S 20.1 SR 16.3 L 27 SR 13.4 SF 19.4 ST 26.1 D 24

26 34 34 68 14 66 26 26 54 20 68 48 20 26 68 20 66 8 54 66 54 14 26 34

L.O.C.K.

NEW g design G-Star RAW G-Star RAW Footwear G.R.P. GABBA NEW Gant Rugger Gaudì NEW Geisha GEORGE GINA & LUCY Giesswein Gilded Age NEW Gina Stewart Cox Ginger+Soul Gipsy NEW Gitta Plotnicki Glamorous Gloverall Gola Classics Goldmud Goorin Bros. Goosecraft NEW Groceries gsus sindustries GUESS Jeans

NEW H.T.C. Hollywood Trading Company

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The rock — summer 2012

brand index

brand

area

Booth No.

NEW Hakan Akkaya HAMAKI-HO Happy Socks Hartford Havaianas HAY NEW HEART NEW Hemley NEW Heritage Herrlicher Herschel Supply Company Heschung Hilfiger Denim NEW Hobo Shoes HOTEL MANUFACTURE HUB Footwear hummel Humör

STYLE SOCIETY URBAN SUPERIOR MEN SPORT & STREET L.O.C.K. LUNA PARK TREASURY STYLE SOCIETY L.O.C.K. L.O.C.K. DENIM BASE SPORT & STREET L.O.C.K. DENIM BASE L.O.C.K. URBAN SUPERIOR MEN SPORT & STREET SPORT & STREET STREET FASHION

ST 11.1 SR 36.1 S 22.2 L 32.1 LP 1 T 14.2 ST 18.4 L 21.2 L 7.3 D 6.1 S 22.1 L 31.1 D 49 L31.2 SR 33.6 S 15.1 S3 SF 22

26 60 8 66 40 46 26 66 66 34 8 66 32 66 60 8 8 14

D.O.C.K. STREET FASHION FASHION NOW SPORT & STREET STREET FASHION TREASURY SPORT & STREET DENIM BASE TEMPEL OF DENIM TREASURY FASHION NOW FASHION NOW FASHION NOW SPORT & STREET

C7 SF 12.1 F 10.1 S 14.3 SF 18.1 T 36.2 S 24.1 D 43.2 TD 17.1 T 19.1 F 17.3 F 16.2 F 14.2 S 11.4

8 14 20 8 14 48 8 32 40 46 20 20 20 8

URBAN SUPERIOR MEN FIRE DEPT. at L.O.C.K. SPORT & STREET TEMPEL OF DENIM STYLE SOCIETY STYLE SOCIETY URBAN SUPERIOR WOMEN STREET FASHION SPORT & STREET TEMPEL OF DENIM L.O.C.K. DENIM BASE STREET FASHION STREET FASHION FASHION NOW URBAN SUPERIOR MEN STREET FASHION STYLE SOCIETY

SR 42.2 FD 8 S 19.4 TD 16.7 ST 16.1 ST 16.2 SR 2.2 SF 18.7 S 14.2 TD 3 L 14.3 D 2.1 + D 2.2 SF 17.5 SF 12.2 F 5.1 SR 33.5 SF 19.3 ST 4.2

60 68 8 40 26 26 54 14 8 40 66 34 14 14 20 60 14 26

SPORT & STREET

S 30.1

NEW ICE CREAM ICEMAN Ichi IMIXID NEW Impure NEW Inca Starzinsky Incase NEW Indicode Jeans NEW Industry of All Nations IO?ION! NEW Ipanema Iron Fist NEW Irregular Choice IUTER

J.LINDEBERG NEW Jack Flynn NEW Jansport NEW Japan Blue Japan Rags NEW JC/DC jean paul Jeepers Peepers Jim Rickey Sneakers NEW Joe’s Johnson Motors, Inc. NEW JOOP! NEW Jorge NEW Juju Shoes Jumpin Junk de Luxe NEW Just Junkies Justing Jeans

K-Swiss

B r e a d & B u tt e r b e r l i n

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brand index brand

area

Booth No.

K-Way K.O.I - Kings Of Indigo Kaffe KangaROOS NEW KAOS Kaporal Jeans NEW Karhu Originals Kawasaki Keds KGN DENIM khujo Kickers kidneykaren King Louie KnowledgeCotton Apparel KOAH Kocca KOMONO Konrad NEW Kookai NEW Koos Kothai Kronstadt

L.O.C.K. TEMPEL OF DENIM FASHION NOW SPORT & STREET STYLE SOCIETY DENIM BASE SPORT & STREET SPORT & STREET SPORT & STREET STREET FASHION STREET FASHION FASHION NOW TREASURY FASHION NOW URBAN SUPERIOR MEN STYLE SOCIETY DENIM BASE STREET FASHION Sport & Street STYLE SOCIETY STYLE SOCIETY TREASURY STREET FASHION

L 34.3 + L 9 TD 16.4 F 10.2 S 19.1 ST 14.2 D 44 S 13.5 S 23.3 S 26.1 SF 1.6 SF 15 F 15.2 T 54.1 F 13 SR 29.1 ST 11.3 D 30 SF 18.11 S 10.3 ST 23.2 ST 11.5 T 9.2 SF 19.3

66 40 20 8 26 32 8 8 8 14 14 20 48 20 60 26 32 14 8 26 26 46 14

URBAN SUPERIOR WOMEN TEMPEL OF DENIM L.O.C.K. SPORT & STREET URBAN SUPERIOR MEN TREASURY TREASURY FIRE DEPT. at L.O.C.K. D.O.C.K. FASHION NOW STREET FASHION

SR 16.4 TD 12 L 23.2 S2 SR 4 T 38.2 T 30.1 FD 4 C4 F 16.1 SF 2.2

54 40 66 8 60 48 48 68 8 20 14

TREASURY TREASURY STYLE SOCIETY DENIM BASE STREET FASHION L.O.C.K. TREASURY DENIM BASE FASHION NOW DENIM BASE URBAN SUPERIOR MEN STYLE SOCIETY STREET FASHION STYLE SOCIETY STYLE SOCIETY D.O.C.K. STREET FASHION STYLE SOCIETY FASHION NOW STREET FASHION DENIM BASE L.O.C.K.

T 60 T 14.1 ST 16.1 D 36.2 SF 1.3 L 23.1 T 36.1 D 21 F 17.2 D 45 SR 29.3 ST 19.2 SF 11.4 ST 28.2 ST 18.3 C3 SF 2.1 ST 20.6 F 19.2 SF 13.5 D7 L 29.1

46 46 26 32 14 66 48 34 20 32 60 26 14 26 26 8 14 26 20 14 34 66

LA FÉE MARABOUTÉE NEW Laboratorio by TRC Candiani Laco Lacoste Footwear NEW LAGERFELD NEW Lapàporter NEW Larogy NEW Lasco NEW Laurence Airline Lavand Le Coq Sportif NEW LDT Nagold – Academy for Fashion Business, Management & Marketing NEW LE DD Le Temps des Cerises Lee Cooper NEW Les Benjamins NEW Lightning Bolt Lili Radu Lindbergh CPH Jeans Little Marcel Liu Jo LJUNG NEW Local Celebrity Logosh!rt Lois Jeans Lola Ramona NEW LONDON TAKEOVER II Lonsdale Louche NEW Love Forever LOVE NAIL TREE LTB Ludwig Reiter

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The rock — summer 2012

brand index

brand

area

Booth No.

Lyle & Scott

L.O.C.K.

L 24

DENIM BASE URBAN SUPERIOR MEN TREASURY D.O.C.K. DENIM BASE SPORT & STREET DENIM BASE SPORT & STREET URBAN SUPERIOR MEN DENIM BASE URBAN SUPERIOR WOMEN SPORT & STREET D.O.C.K. URBAN SUPERIOR MEN FIRE DEPT. at L.O.C.K. SPORT & STREET STYLE SOCIETY DENIM BASE TREASURY FASHION NOW SPORT & STREET STYLE SOCIETY L.O.C.K. STYLE SOCIETY URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN FIRE DEPT. at L.O.C.K. STYLE SOCIETY TREASURY FIRE DEPT. at L.O.C.K. URBAN SUPERIOR WOMEN STYLE SOCIETY FASHION NOW D.O.C.K. FASHION NOW STYLE SOCIETY STYLE SOCIETY SPORT & STREET SPORT & STREET SPORT & STREET SPORT & STREET DENIM BASE URBAN SUPERIOR WOMEN SPORT & STREET TEMPEL OF DENIM SPORT & STREET STYLE SOCIETY D.O.C.K. LUNA PARK URBAN SUPERIOR MEN STYLE SOCIETY FASHION NOW TEMPEL OF DENIM STYLE SOCIETY DENIM BASE TREASURY

D 14 SR 30.2 T 16.2 C4 D5 S 24.4 D 43.2 S 12.1 SR 39 D1 SR 20 S 18.3 C3 SR 27.2 FD 15 S 12.3 ST 5 D 33 T 9.3 F 15.3 S 19.3 ST 25 L 22.2 ST 28.1 SR 12.1 SR 35.2 FD 10 ST 27.2 T 54.3 FD 18 SR 21.1 ST 18.1 F 19.7 C1 F 1.4 ST 11.4 ST 4.5 S 12.5 S4 S 14.3 S 16.1 D 50 SR 11.1 S 18.3 TD 16.7 S 21.3 ST 17 C4 LP 3 SR 35.1 ST 13.2 F 26.1 TD 17.5 ST 15 D 42 T 17.2

34 60 46 8 34 8 32 8 60 34 54 8 8 60 68 8 26 32 46 20 8 26 66 26 54 60 68 26 48 68 54 26 20 8 20 26 26 8 8 8 8 34 54 8 40 8 26 8 40 60 26 20 40 26 32 46

M.O.D. Miracle of Denim Mads Norgaard NEW Magma NEW Maison Labiche Maison Scotch MAKIA Mamuut Manhattan Portage NEW Manuel Ritz Marc O’Polo Margit Brandt Marshall Headphones NEW Martine Rose NEW Marville NEW Massaua Maui and Sons Mauritius Mavi NEW May28th Maze NEW Mazine mbym Meindl MEK USA DNM Melissa Merc Merz b. Schwanen Mexicana MèDusa Midori minimum NEW Minnetonka mint NEW Mishka NYC Mismash NEW Miss Me NEW Miss Roberta NEW Mistral Mitchell and Ness Mixie MLB mode... information Modström NEW Molami Headphones Momotaro MONEY Monkee Genes NEW Monsieur Lacenaire moods of norway Moods of Norway Mos Mosh Mou NEW Mr. Blacks Garment Essentials MUNICH Mustang NEW my biotiful bag

B r e a d & B u tt e r b e r l i n

page

brand index brand NEW NEW NEW NEW

My Closet MY NAME IS SIMONE MY STUFF Myboo

N.D.C. Made by Hand N.Z.A. New Zealand Auckland nabholz NEW Nach Jewellery NEW Nadel & Pen NEW Naf Naf NEW Napapijri Footwear NEW Nasir Mazhar nat-2 Native Native Union Natural Selection Denim Natural World Neon Green New Balance New Era New Love Club NEW Nice Things Nickelson Nigel Cabourn No Excess Noa Noa NOBRAND Noë NEW Nokian Footwear Noodles Noodles & Noodles Corp. North Sails No Tomorrow NEW Novesta Nudie Jeans nümph

Oakwood NEW OBag Ocean Drive OClock odm NEW Official Crown of Laurel NEW OndadeMar One Green Elephant OnePiece Onitsuka Tiger NEW Opaco Original Penguin NEW Orta Anadolu NEW Oscar Jacobson Oscar of Sweden Ottimia Oxmo Oxmo Desires

area

Booth No.

page

TREASURY TREASURY TREASURY STREET FASHION

T 49.2 T 22.3 T 9.1 SF 18.1

48 46 46 14

L.O.C.K. URBAN SUPERIOR MEN URBAN SUPERIOR MEN TREASURY TEMPEL OF DENIM STYLE SOCIETY URBAN SUPERIOR MEN D.O.C.K. STREET FASHION SPORT & STREET TREASURY TEMPEL OF DENIM STREET FASHION SPORT & STREET SPORT & STREET SPORT & STREET STREET FASHION STYLE SOCIETY DENIM BASE L.O.C.K. DENIM BASE URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN FASHION NOW STREET FASHION FIRE DEPT. at L.O.C.K. URBAN SUPERIOR MEN STYLE SOCIETY FASHION NOW L.O.C.K. STREET FASHION

L 28.2 SR 46 SR 44.1 T 54.2 TD 16.2 ST 23.1 SR 32.1.2 C3 SF 12.5 S 23.1 T7 TD 14.2 SF 1.9 S 14.3 S 27 S 18.2 SF 18.2 ST 21.2 D 47 L2 D 27 SR 22 SR 31.3 F 11.1 SF 12.6 FD 22 SR 26.1 ST 19.4 F 5.5 L 42 SF 22

66 60 60 48 40 26 60 8 14 8 46 40 14 8 8 8 14 26 32 66 32 54 60 20 14 68 60 26 20 66 14

URBAN SUPERIOR WOMEN TREASURY STYLE SOCIETY TREASURY TREASURY SPORT & STREET STYLE SOCIETY DENIM BASE STREET FASHION SPORT & STREET TREASURY URBAN SUPERIOR MEN TEMPEL OF DENIM URBAN SUPERIOR MEN URBAN SUPERIOR MEN TREASURY STREET FASHION STREET FASHION

SR 12.2 T 11 ST 20.1 T 11 T2 S4 ST 20.2 D 26 SF 17.1 S 11.1 T 43.4 SR 8 TD 13 SR 28.1.1 SR 33.7 T 43.2 SF 10 SF 10

54 46 26 46 46 8 26 32 14 8 48 60 40 60 60 48 14 14

The rock — summer 2012

brand index

brand

P.A.P Made in Sweden PAJAR CANADA Palladium Palmercash NEW Paloma Barcelo NEW PALOMAR NEW Pantheone Pantherella Pantofola D’Oro NEW Pantone Universe Beachwear Panuu NEW Paperwallet Papillio NEW PAPP UP Patta NEW Patrick Mohr NEW Pearly King NEW Pedaled Penfield Pepe Jeans Footwear Pepe Jeans London Peter Ibruegger Petrol Industries NEW Pike Brothers Plomo o Plata NEW Pointer Footwear Pokketmixer PONY Pretty Ballerinas Primeboots NEW Primitive PRO-Keds NEW Proof Prps Goods & Co. Prps Japan PUMA

quayeyeware Australia

R 95th R.M. Williams R2 Westbrook NEW rabito NEW ragwear Randomstyle Rare London Raw Selection by G-Star Raw Re: Red Collar Project Red Soul Red Wing Shoes REDGREEN Redskins Territory Rehard

B r e a d & B u tt e r b e r l i n

area

Booth No.

page

FIRE DEPT. at L.O.C.K. URBAN SUPERIOR WOMEN SPORT & STREET SPORT & STREET STYLE SOCIETY TREASURY D.O.C.K. L.O.C.K. STREET FASHION SPORT & STREET SPORT & STREET TREASURY FASHION NOW TREASURY D.O.C.K. TEMPEL OF DENIM TEMPEL OF DENIM FIRE DEPT. at L.O.C.K. L.O.C.K. DENIM BASE DENIM BASE TREASURY DENIM BASE FIRE DEPT. at L.O.C.K. STYLE SOCIETY D.O.C.K. TREASURY SPORT & STREET URBAN SUPERIOR WOMEN L.O.C.K. D.O.C.K. SPORT & STREET SPORT & STREET L.O.C.K. L.O.C.K. SPORT & STREET

FD 17 SR 14.1 S 25 S 12.4 ST 19.3 T 17.1 C4 L 17.1 SF 2.2 S 16.4 S 13.1 T 15 F 19.5 T 22.1 C 12 TD 6 TD 10 FD 6 L 38 D 23 D 23 T 22.4 D 4.1 FD 1 ST 12.2 C2 T 6.2 S5 SR 13.3 L 18.1 C9 S 26.1 S 13.3 L8 L8 S1

68 54 8 8 26 46 8 66 14 8 8 46 20 46 8 40 40 68 66 34 34 46 34 68 26 8 46 8 54 66 8 8 8 66 66 8

STREET FASHION

SF 17.2

URBAN SUPERIOR MEN L.O.C.K. URBAN SUPERIOR MEN TREASURY STREET FASHION TREASURY FASHION NOW L.O.C.K. L.O.C.K. URBAN SUPERIOR MEN FASHION NOW L.O.C.K. URBAN SUPERIOR MEN DENIM BASE URBAN SUPERIOR WOMEN

SR 6 L 18.1 SR 33.3 T 12 SF 17.4 T 11 F 26.2 L 3.1 L 17.2 SR 33.8 F 24 L 1.1 SR 28.2 D 40 SR 13.2

60 66 60 46 14 46 20 66 66 60 20 66 60 32 54

brand index brand

area

Booth No.

relish Revolution / RVLT rich & royal NEW Rider NEW Rising Sun River Woods Ladies NEW Robert Graham Robinson Les Bains Rocawear Rocket Dog NEW Rockport ROKKER Ron Abraham NEW Rosa Maseda NEW Rosebowl & Bricks Roy Roger’s Rugged Royal Elastics RUGGED Eagle Footwear Rules by Mary Rut.m.fl. RÜTME

STYLE SOCIETY STREET FASHION STYLE SOCIETY FASHION NOW TEMPEL OF DENIM URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN FIRE DEPT. at L.O.C.K. DENIM BASE FASHION NOW URBAN SUPERIOR MEN TEMPEL OF DENIM STREET FASHION TREASURY STYLE SOCIETY L.O.C.K. STREET FASHION STREET FASHION URBAN SUPERIOR WOMEN STYLE SOCIETY STREET FASHION

ST 3 SF 21.1 ST 24 F 17.3 FD 11 SR 15.4 SR 36.2 FD 21 D 6.3 F 4.1 SR 36.3 TD 16.6 SF 1.4 T 48 ST 12.1 L5 SF 1.2 SF 17.3 SR 14.3 ST 22.1 SF 22

26 14 26 20 40 54 60 68 34 20 60 40 14 48 26 66 14 14 54 26 14

URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN L.O.C.K. URBAN SUPERIOR WOMEN STREET FASHION TREASURY L.O.C.K. URBAN SUPERIOR WOMEN FASHION NOW URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN STREET FASHION L.O.C.K. FASHION NOW DENIM BASE L.O.C.K. SPORT & STREET URBAN SUPERIOR MEN STYLE SOCIETY URBAN SUPERIOR WOMEN DENIM BASE TREASURY STREET FASHION STREET FASHION FASHION NOW TREASURY FASHION NOW TREASURY FASHION NOW STYLE SOCIETY STREET FASHION DENIM BASE STREET FASHION URBAN SUPERIOR MEN STREET FASHION

SR 20 SR 12.3 SR 32.2 L 12.2 SR 14.2 SF 18.8 T 47 L 30.1 SR 10 F 4.3 SR 40 SR 1 SF 1.8 L4 F 25 D5 L 18.3 S4 SR 5.1 ST 13.1 SR 18 D 21 T 17.3 SF 17.5 SF 20.1 F 21.2 T 10 F 27 T 51.2 F 1.1 ST 18.3 SF 1.1 D 32.1 SF 10 SR 33.1 SF 18.10

54 54 60 66 54 14 48 66 54 20 60 54 14 66 20 34 66 8 60 26 54 34 46 14 14 20 46 20 48 20 26 14 32 14 60 14

S’NOB de NOBLESSE SACK’S Sailors & Brides Saint James Saint Tropez Saint Vacant Sal y Limon Salvatore Piccolo Samsøe & Samsøe Sancho Boots Sand Sandwich Satorisan Schiesser Revival Scholl Scotch & Soda Sebago NEW Sedgwick & Cedar SELECTED Sendra Boots SET Shine NEW shoesenkel NEW Silent Theory SINSTAR SisterS Point NEW SKIMP Skunkfunk NEW Slang Barcelona NEW smash! Sneaky Fox Sneaky Steve NEW SOCCX Solid NEW Soludos NEW Somewear

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The rock — summer 2012

brand index

brand

area

Booth No.

Sorel Sperry Top-Sider Spitfire Sportalm Sportswear International NEW SSUR / CAVIAR CARTEL st-martins Stance Starter Stetson Stockman NEW Stoyn Ice Cream NEW Streetammo Strellson Premium Strellson Sportswear STYLESNOB SUIT NEW Summum NEW Sunpocket Super Sunglasses Superdry Superga SuperTrash Surkana Svea NEW Sweet Years

L.O.C.K. SPORT & STREET SPORT & STREET URBAN SUPERIOR WOMEN DENIM BASE D.O.C.K. URBAN SUPERIOR WOMEN SPORT & STREET SPORT & STREET L.O.C.K. L.O.C.K. TREASURY STREET FASHION DENIM BASE DENIM BASE URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN STYLE SOCIETY TREASURY SPORT & STREET DENIM BASE L.O.C.K. URBAN SUPERIOR WOMEN FASHION NOW STREET FASHION DENIM BASE

L 22.1 S 26.1 S 13.6 SR 19.1 D 25.3 C 10 SR 20 S 13.7 S4 L 41 L 20 T1 SF 17.3 D2 D2 SR 11.3 SR 30.3 ST 2.1 T 30.4 S 11.2 D 10 L 34.3 + L 9 SR 21.2 F 1.2 SF 13.1 D 6.2

66 8 8 54 34 8 54 8 8 66 66 46 14 34 34 54 60 26 48 8 34 66 54 20 14 34

STREET FASHION FIRE DEPT. at L.O.C.K. STYLE SOCIETY FIRE DEPT. at L.O.C.K. DENIM BASE FASHION NOW L.O.C.K. STREET FASHION URBAN SUPERIOR WOMEN FIRE DEPT. at L.O.C.K. URBAN SUPERIOR MEN DENIM BASE DENIM BASE TREASURY DENIM BASE DENIM BASE STREET FASHION SPORT & STREET D.O.C.K. L.O.C.K. FASHION NOW TREASURY URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN

SF 10 FD 2 ST 19.2 FD 3 D 25.2 F 19.1 L 12.1 SF 20.3 SR 23 FD 7 SR 38 D 39 D8 T 22.2 D 48 D 46 SF 14.2 S 12.4 C3 L 21.1 F 19.6 T 35 SR 2.1 SR 15.2

14 68 26 68 32 20 66 14 54 68 60 32 34 46 32 32 14 8 8 66 20 48 54 54

SPORT & STREET STREET FASHION URBAN SUPERIOR MEN SPORT & STREET

S 23.2 SF 19.1 SR 28.1.2 S 18.3

8 14 60 8

TAILORED BY SOLID NEW Tanner Goods Tee Library Tellason TextilWirtschaft NEW tfnc London The Last Conspiracy NEW The Ragged Priest TheLabelFinder NEW Three Animals Tiger of Sweden Tigerhill Timezone titiMadam NEW TOM TAILOR Denim NEW TOM TAILOR Polo TOMS ToonStar NEW Trapstar Tricker’s NEW Tricot Chic TRIWA TURNOVER Twist & Tango

UCLA NEW Underground NEW Uniforms for the dedicated Urbanears

B r e a d & B u tt e r b e r l i n

page

brand index brand

NEW V.C.Accessories Vagabond Valsport VANS Vanzetti Vanzetti Selection Viberg Victoria Victorinox VILA NEW Villain NEW Vingetorix VITO Vive Maria NEW VOODOO GIRL Votivo VSCT NEW VuerichB.

WAD Magazine NEW Wahts NEW Walk-Over WeAr Magazine Wellensteyn WEMAKETHECAKE WeSC NEW wewood Who’s that Girl Wiggy’s Windsor Wings of Wonders Wolsey Wolverine 1000 Mile Collection NEW Won Hundred NEW wooden radio FINE ECODESIGN Wow to Go Wrangler

XYZ

NEW XO Xti XXL Hardwear YAYA NEW Yerse Yumi NEW ZOOKIE NEW ZWEI

area

Booth No.

page

TREASURY FASHION NOW STREET FASHION DENIM BASE URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN FIRE DEPT. at L.O.C.K. STREET FASHION URBAN SUPERIOR MEN URBAN SUPERIOR MEN STREET FASHION FIRE DEPT. at L.O.C.K. URBAN SUPERIOR MEN FASHION NOW STREET FASHION TREASURY STREET FASHION TREASURY

T 32 F 23.1 SF 2.2 D 19 SR 15.3 SR 15.3 FD 16 SF 16.1 SR 44.2 SR 5.2 SF 19.2 FD 11 SR 29.2 F 17.1 SF 20.1 T 39 SF 16.2 T 31

48 20 14 34 54 54 68 14 60 60 14 68 60 20 14 48 14 48

LUNA PARK FIRE DEPT. at L.O.C.K. L.O.C.K. DENIM BASE URBAN SUPERIOR MEN TREASURY SPORT & STREET TREASURY FASHION NOW L.O.C.K. L.O.C.K. STYLE SOCIETY L.O.C.K. L.O.C.K. URBAN SUPERIOR MEN TREASURY FASHION NOW DENIM BASE

LP 2 FD 13 L 18.2 D 25.1 SR 45 T 18 S 10.1 T 49.1 F 11.2 L 18.1 L 37 ST 11.6 L 1.2 L 16 SR 42.1 T 13 F 11.2 D 17

40 68 66 32 60 46 8 48 20 66 66 26 66 66 60 46 20 34

STYLE SOCIETY FASHION NOW TREASURY URBAN SUPERIOR WOMEN STYLE SOCIETY FASHION NOW TREASURY TREASURY

ST 20.5 F3 T 44.1 SR 12.4 ST 22.3 F 15.1 T 44.3 T 51.1

26 20 48 54 26 20 48 48

The rock — summer 2012

WER JUNG BLEIBEN WILL

MUSS FRÜH DAMIT ANFANGEN.

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