MusT Have, MusT buy, Must Gift!
Accessories are faithful to complete individual style. They have become essential elements in our contemporary clothing and lifestyle industry, and thus, replenish the portfolio of every store.
THE IDEA Looking at the rising evolution of this promising and evolving market, it is reason enough to promote this energy and reinforce the significance of this segment by creating a specialized laboratory focused on offering the latest must-have add-ons for successful fashion business. Dedicated to all retailers, wholesalers and press representatives who are looking for always exciting, profitable and absolutely essential pieces, BREAD & BUTTER presents: the TrEASURY.
We invite you to be part of this complementing INNOVATION!
THE Products Within TrEASURY we will present carefully researched and selected brands, products and objects by highlighting them as the refreshers and add-ons of the standard apparel business. The items as must-buys are needed in contemporary and progressive store concepts, they are meant to prettify our lives allowing the consumers to communicate their individuality each day – from head to toe.
A fine mixture and great diversity of products will be presented, ranging from exquisite jewelry, essential bags including luggage, to trendy toys and high tech objects, singular home wear, unique hats and hair charms, distinct paper goods, exclusive eyewear and watches, particular sweets, exceptional glove and sock collections as well as selected art pieces.
Our goal: fusion of timeless traditionally manufactured goods and exclusive seasonable collectors’ items.
THE LOCATION Berlin as the Capital of Casual serves as a strong magnet for the international fashion industry. As the place to be for the whole of Europe, Berlin offers every visitor an endless array of lifestyle-oriented activities to accompany their visit to the tradeshow. The well-developed infrastructure enables international visitors to reach the German capital city and the event venue fast and comfortably.
The historical former airport Berlin-Tempelhof is an architectural masterpiece, located right in the heart of Berlin and only 4 km from the city centre. The generous C-shape of the building complex includes eight hangars, the impressive departure hall and the roofed airfield – a design that allows the leading brands, labels and designers of Street- and Urbanwear to present their collections in the appropriate brand environment and in at present nine B&B segmented areas according to their focus.
TrEASURY is presented in the unique architectonic surrounding of the airport Tempelhof, positioned in a very structured yet ultra-aesthetic atmosphere. The new TrEASURY area will host its brands within the centrally positioned gates of the entrance and Denim Base area - a spot each single visitor will need to pass before entering the apparel grounds of BREAD & BUTTER – tradeshow for selected brands
THE area TrEASURY will present two dedicated sections:
On the left hand side, and leading towards the youthful areas of Style Society, Fashion Now, Street Fashion and Sport & Street, TrEASURY will host seasonal trend focused products and objects which are oriented towards a younger target group, addicted fashionistas and those buyers who are interested in featuring collectors’ items related to contemporary pop-culture, with a certain bright or graphic appeal.
On the right hand side, and leading towards the fine mature and heritage related face of Urban Superior Women & Men and L.O.C.K. – Labels of Common Kin, TrEASURY will be directed towards ranges of high quality designs, classic craftsmanship and timeless goods: a source of inspiration and appeal to eminence connoisseurs.
THE area TrEASURY will be presented in an all-black design, allowing the brands to fully feature their products independently
from any pretexts and within their complete individual philosophy. With a mixture of iron and aluminium materials in combination with black wooden walls, a harmonious and homogenous structure will be created.
DATE BREAD & BUTTER BERLIN January 18–20, 2012
factS & fIgures Opening Times Wednesday: 10:00 a.m.–7:00 p.m. Thursday: 10:00 a.m.–7:00 p.m. Friday: 10:00 a.m.–6:00 p.m.
Event Location Airport Berlin-Tempelhof Platz der Luftbrücke 5 12101 Berlin, Germany Registration Form The registration form is available from the B&B Headquarter only. Please contact your Product Manager Andrea Hellert.
BREAD & BUTTER - tradeshow for selected brands With its ‘tradeshow for selected brands’, BREAD & butter GmbH & Co. KG realizes the concept of an innovative trade fair event for contemporary clothing culture. The internationally leading tradeshow provides a creative marketing and communication platform for selected brands, labels and designers from the progressive segment that is
company unrivalled throughout the world. Under the maxim “fun & profit”, BREAD & BUTTER unites inspiration and business. The brands exhibiting at BREAD & BUTTER present themselves integrally, in keeping with their individual philosophy and within their own brand culture and emotional setting.
With approx. 600 exhibitors from the sectors of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, BREAD & BUTTER represents the contemporary segment of Streetwear and Urbanwear. Its exclusive brand portfolio and recognition from the European and global textile industry, has grown and established itself over the last ten years:the leading trade fair and superior trademark BREAD & BUTTER provides a unique and extremely popular meeting point for buyers, retailers and press representatives from the textile industry.
BREAD & BUTTER was founded in 2001, it has been held twice a year in January and July ever since. Following three events in Cologne, BREAD & BUTTER moved to Berlin in January 2003. With Barcelona as its second location from July 2005 on, BREAD & BUTTER took place both in Berlin and Barcelona, and from July 2007 to January 2009, BREAD & BUTTER was held exclusively in Barcelona. In July 2009 BREAD & BUTTER returned to Berlin and has taken place at the historic Berlin-Tempelhof Airport ever since. BREAD & BUTTER’s long-term decision to remain in Berlin enables the international textile industry to plan ahead for the future. In summer 2011, BREAD & BUTTER – tradeshow for selected brands celebrated its 10-year anniversary under the motto “THE BREAD & BUTTER SUPERSHOW”.
WHY WE BELIEVE YOU SHOULD GET ON BOArD: BREAD & BUTTER is the leading tradeshow for Street- and Urbanwear in Europe.
TrEASURY has an ideal location on the BREAD & BUTTER
BREAD & BUTTER is a specialist in improving your business within the market – the profitable chance for you.
TrEASURY is a new BREAD & BUTTER highlight –
BREAD & BUTTER will give you an excellent service and prior organization help to plan your show experience in the best possible way.
grounds – right in the centre of the show. maximum attention is guaranteed.
TrEASURY allows you big outcomes with little investment!
CONTACT SALES CONTACT
Andrea Hellert Tel +49 (0)30 400 44 231 Fax +49 (0)30 400 44 101 andrea.hellert@breadandbutter.com