B&B Treasury

BREAD & BUTTER is the leading tradeshow for contemporary urban clothing culture - a melting pot of successful fashion business in Europe.

THE IDEA Twice a year, we offer the latest must-have collections for a fruitful retail business, being the international trend leader within tradeshows. BREAD & BUTTER is home to the finest denim brands, sports lifestyle collections and streetwear, recognized fashion and casual labels.

As a part of this union, newcomers and niche brands are essential in refreshing the fashion spectrum.

Since 2 seasons BREAD & BUTTER successfully offers a specialized laboratory – TrEASURY – that brings together an inspirational and thrilling showcase of the latest must-haves. Our aim is to discover and promote upcoming collections, giving them the right platform and needed tools to be presented to the international audience and gain experiences in the professional trade-fashion industry.

TrEASURY is the opportunity to dive into the trade world!

Dedicated to all retailers and trade press who are looking for new and exciting specials, TrEASURY is a must-visit at BREAD & BUTTER.

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THE LOCATION Gep채ckaufbewahrung

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MAIN ENTRANCE

TrEASURY will host its brands within the gates of the airport, centrally located and directly after the main entrance. Every single visitor needs to pass the grounds of TrEASURY before entering the hangars of BREAD & BUTTER – tradeshow for selected brands.

Attractive catering areas, will invite people to rest and relax.

Exhibitors are able to book a 5 sqm or 10 sqm booth.

The B&B stand concept includes side walls made of steel and black wood, which can be regarded as additional work and presentation space.

TrEASURY at Airport-Tempelhof

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right sIde This section will be directed towards collections ranging from high quality designs, classic craftsmanship to timeless goods, a source of inspiration and appeal to eminence connoisseurs.

left sIde This section will clearly host seasonal trend focused garments & objects which are dedicated to a younger target group, addicted fashionistas and those buyers who are interested in featuring collector items related to contemporary pop-culture, with a certain bright or graphic appeal.

VIsItor structure Our visitor group includes buyers from all leading fashion and concept stores worldwide, most important fashion agencies and distributors as well as all relevant international trade press representatives.

Visitor structure of summer 2012 in %: 42 % came from the German speaking countries followed by BeNeLux, Skandinavia, UK, Italy, France and Spain with a total percentage of 47 %, North America and Asia with 4 % each and the other countries with 3 %.

Why you should be on board: – BREAD & BUTTER is the most important tradeshow for the contemporary clothing culture in Europe – BREAD & BUTTER is the melting pot of the successful fashion industry – BREAD & BUTTER is the ideal platform to reinforce your business within the fashion market – TrEASURY has an ideal location on the BREAD & BUTTER grounds – right in the center of the show – TrEASURY offers the perfect atmosphere to gain experiences and open new business