English edition
ww w. b r e a da n d b u t t e r. c o m / fas h i o n n ow
fas h i o n n ow
Berlin Berlin BREAD & BUTTER
Berlin Airport Berlin-Tempelhof
01.– 03. July 2009
tradeshow guide
BREAD & BUTTER FAIR G ROUND
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“Die Arche” is a Christian Children’s and youth organisation which has been supporting kids in need since 1995. With a little help from our brands – BREAD & BUTTER for Charity has become an established project. Every season, a large number of brands and labels support the charitable BREAD & BUTTER initiative: they create limited edition pieces for the BREAD & BUTTER for Charity collection, which can be acquired directly at the tradeshow. This season, BREAD & BUTTER donates the entire proceeds from the sale to the “Die Arche”, Berlin.
Donations Account “Die Arche” Bank für Sozialwirtschaft Kto: 30 30 100 / BLZ: 100 205 00 IBAN-Nr DE78 1002 0500 0003 0301 00 BIC-Code: BFSWDE33BER
we lc o m e
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Greeting F r om t h e G ove rning Mayo r of Berlin, Klau s Wow e r e it BREAD & BUTTER is back in Berlin! I cordially welcome all its guests. The unique location of Tempelhof airport promises a very special trade show experience, that releases new creative energy and makes for an even more exciting BREAD & BUTTER. Berlin looks forward to welcoming BREAD & BUTTER at Tempelhof airport. The leading tradeshow for Street- and Urbanwear fits Berlin perfectly. The everyday is lived out spontaneously, creatively and energetically – the style of the city being its versatility. Always in motion, in Berlin history meets the future and the present is open. Here everyone has the freedom to make their life’s dream a reality. For this reason an immense multiplicity and lively scene has established itself. Young fashion- and design labels are in the process of capturing international fashion from Berlin. Hip new designers, labels and brands from all over the world are coming to Berlin to present their new collections. With the return of BREAD & BUTTER the German capital will attract more interest and raise its profile as a fashion capital on an international scale. I wish exhibitors and guests an unforgettable premiere of BREAD & BUTTER BERLIN at Tempelhof airport.
Klaus Wowereit Governing mayor of berlin
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Be BREAD! Be BUTT E R! Be BERLI N!
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G r e e ting fr om K AR L - HE I NZ M Ü LLE R, MANAG ING DIR EC TOR O F B RE A D & B U T T E R WELCOME TO THE PREMIERE OF BREAD & BUTTER AT THE BERLIN TEMPELHOF AIRPORT! After four successful years in Barcelona, BREAD & BUTTER has returned to its hometown Berlin! We look forward to experiencing the following three days together with you at the historic Berlin Tempelhof airport. The prize-winning architect Lord Norman Foster once called it the “mother of all airports”. As a result of the Berlin Airlift, the airport became a symbol of international solidarity. During the 1948-1949 Berlin Blockade by the Soviet Union, the Western Allies used Tempelhof to supply the inhabitants of West Berlin with food and necessities by air. In collaboration with the Allied Museum in Berlin, we have set up an exhibition of the Berlin Airlift in Hangar 7. At this point I would especially like to thank Dr. Helmut Trotnow and his employees. In addition, a Douglas C-54 Skymaster, better known as a Raisin Bomber by locals, will be presented on the airfield. Our many thanks go to the German Museum of Technology for this loan. Today, the closed-down Tempelhof airport with its spectacular terminal building, seven hangars, roofed apron system and open airfield offers excellent conditions for the BREAD & BUTTER, both in terms of logistics and representation. To make ideal use of the C-shaped complex, we have divided the hangars and the roofed apron into different areas: Denim Base, Style Society, Fashion Now, Street Fashion, Sport & Street, Urban Superior Women, Urban Superior Men, L.O.C.K. – Labels of Common Kin – and THE SOURCE. These areas have designed to resemble concepts found in different contemporary stores. Over 550 brands, labels and designers are showcased in their own unique environment. Furthermore, Luna Park out on the open airfield offers our exhibitors even more space for special activities and is an important relaxing zone as well as meeting point for the B&B community. The famous airport restaurant “Airbase-1” has reopened under the guidance of the borchardt
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catering team. Besides the exquisite cuisine, guests to the restaurant will admire the unforgettable view of the stunningly vast area. We would like to express our gratitude to friends, supporters and co-workers in all the government authorities and institutions on national, regional and local levels for working actively in the interest of finding BREAD & BUTTER a new home in Berlin. I wish all exhibitors and visitors three days of success and positive experiences here in Berlin Tempelhof at BREAD & BUTTER – tradeshow for selected brands!
Karl-Heinz Müller managing director BREAD & BUTTER
s po n s o r s & i m p r i nt
Bre ad & butte r main s pon s o r s
imp rint Publisher BREAD & butter GmbH Münzstraße 13 10178 Berlin, Germany Editorial Office BREAD & butter GmbH Corporate Publishing Münzstraße 13 10178 Berlin, Germany Tel. +49(0)30 400 44 0 Fax +49(0)30 400 44 101 tradeshowguide@breadandbutter.com www.breadandbutter.com
Translation Fiona Bryson (GB) Camille Constant (F) Andreas Ljungström (GB) Daniela Palmerini (I) Lucía Relanzón Briones (E) Anna-Jane Warrington (GB) probicon GmbH (Berlin) Translation coordination Franka Schuster Area Maps Anne Esser
Creative Direction Robert Dizdarevic´
City map berlin Rik Maurer
Art Direction Alexander Groth
Final Drawing Anja Decker Bettina Jüngling Gregor Wollenweber
Graphic Design Katrin Friedmann Project Coordination Urte Peter Editors Catharina Berndt Jenny Boers Urte Peter Nadine Sánchez Amapola Sánchez Contributing Authors Bettina Homann Franziska Klün Kay Alexander Plonka Michael Sohn Romy Uebel
Production Kathleen Hiller Marketing Sebastian Hennecke Tel. +49 (0)30 400 44 106 SPONSoRING Yvonne Rosenbaum Tel. +49 (0)30 400 44 262 Yvonne.Rosenbaum@breadandbutter.com Advertising B&B Sales Department Please contact your area manager! contact@breadandbutter.com
Advertising Coordination Franka Schuster Tel. +49 (0)30 400 44 188 Franka.Schuster@breadandbutter.com BREAD & BUTTER for charity Aga Kurek Tel. +49 (0)30 400 44 294 Aga.Kurek@breadandbutter.com Julia Vidovic Tel. +49 (0)30 400 44 213 Julia.Vidovic@breadandbutter.com Printing Hofmann infocom AG Emmericher Str.10 90411 Nürnberg, Germany hofmann-infocom.de Disclaimer The B&B Tradeshow Guide is published by BREAD & butter GmbH, Münzstraße 13, 10178 Berlin, Germany. Contributions, in which the author or company is named, do not necessarily reflect the opinion of the publisher. Place of jurisdiction is Berlin, Germany. Copyright All rights reserved by BREAD & butter GmbH. The copying of graphic design or information with regard to the use of texts fragments of texts or image material demands prior written consent from the publisher.
b e r li n b e r li n
WE ARE ALL ETERNALLY IN LOVE WITH DENIM. AREA: STYLE SOCIETY HANGAR: FOUR
BOOTH #: ST 09
www.hudsonjeans.com
tab le o f c o nte nts
Dossier Tempelhof airport ➢ Page 018
Jazzanova live ➢ Page 030
Hawleywood‘s Barber Shop ➢ Page 038
C o nte nt s Greeting from the Governing Mayor of Berlin, Klaus Wowereit 011 Greeting from Karl-Heinz Müller, Managing Director of BREAD & BUTTER 013 Sponsors & Imprint 014 Dossier Tempelhof airport NEWS & HIGHLIGHTS Hidden Secrets Historical tours THF WAD magazine presents: Airstream Tempelhof G-Star Fashion Show Live Music at Luna Park B&B Kids Club BREAD & BUTTER for Charity BREAD & BUTTER flea market TheLabelFinder Hawleywood’s Barber Shop Evisu mural painting THE SOURCE Laboratorio NEW & Re-ENTRIES
018
026 027 027 028 030 030 032 036 036 038 038 040 041
Areas, Brands & Maps Areas Alphabetical brand index Sport & Street Street Fashion Fashion Now Style Society Denim Base Urban Superior Women Urban Superior Men L.O.C.K. – Labels of Common Kin THE SOURCE Luna Park
056 058 068 072 076 080 084 090 094 098 102 106
EVENT SCHEDULE Wednesday Thursday Friday
108 110 112
AREA DJS Wednesday Thursday Friday
114 115 116
042
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D 32
D 31
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w w w. b r e a da n Cross d b Jeanswear u t t e rCo.. c oFreesoul m G 18 Cadica
G 17 Air Creative G 16 Century Box G 15 TextilWirtschaft G 14 View G 13 Testa G 12 Stockman Paris
D 30 One Green Elephant
D 29 GUESS Jeans D 28 Mavi Jeans
D 27 Desigual D 26 Salsa
G 11 Bottonificio BAP
G 09 Hans Boodt Mannequins
Rocksteadyy Grill
D 25 Fornarina, tokidoki
D 24 GAS
I Salad LP 11 Wrangler
Kaiser eer Sausage age ag
D 23 Pepe Jeans London, Pepe Jeans London Kids
D 22 Strellson Sportswear
Beer Here Now!
G 08 Tejidos ROYO
Kaiser’s en arddden Beer Gar
G 10 ITV-Denim
BBB 52 Cocktails D 21.1 LEVI'S® Accessories
BREAD & BUTTER FOR CHARITY
D 21 LEVI'S®
Food & Drink ➢ Page 118
City Guide Berlin ➢ Page 137
LP 07 Tbc
D 17 Converse
D 16 Met, Cycle, It's, Heavy Project
D 15 JC Rags, Dept
G 05 Lee Cooper
D 14 Take-Two
G 04 adidas Originals
D 13 Superdry
D 12 adidas Originals
D 11 Camper
D 10 Guru
G 03 Adidas
D 09 Bench
D 08 CAMPUS by Marc O'Polo
G 02 TBC
SERVICE GUIDE Wireless LAN Service Internet Lounge Magazine Lounge & Official B&B Media Partners Press Lounge BREAD & BUTTER press conference
119 119 120 120 120 121 121 121 122 122 122 123 123 123 124 124 124
Bus shuttle service BMW Berlin VIP shuttle service Info points Coat & luggage check B&B publications First aid stations Lost & found AGM – Active Guest Management B&B Hotel Booking Service Transfer from the venue Berlin-Tempelhof Map of U-Bahn and S-Bahn Berlin Tradeshow Partners
D 07 Colin's
D 06 Indian Rose
126 126
G 01 TBC
D 04 LTB
CITY GUIDE BERLIN Shops Restaurants Clubs & bars Recreation The perfect day City map Berlin D 05 Blend, Blendshe, Psycho Cowboy
127 130 130
D 03 Phard, ZU Elements
D 02 Sweet Years
D 01 Scotch & Soda
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LP 10 G-Star RAW w Fashion Sho
FOOD & DRINK D 18 Kuyichi Business Club Restaurant Airbase-1 G 06 Lee Sushi Circus Kaiser Sausage Rocksteady Grill Maneki Neko Noodles Kaiser’s Beer Garden I Love Salad Enrico Palazzo Pizza Boule de Berlin Adriano Gelatino Beer Here Now! BBB52 Juice Wisely Earl Ray’s Cool Ice Tea Cheesecake Factory Berlin's Best Bagels Focacceria
LP 01 WAD
D 19 Killah, Energie, Miss Sixty
Enrico Pizza Palazzo
D 20.1 Nixon
o ManekisNek Noodle
LP 04 Made-by
LP 02 Timezone
D 20.2 BBB by Uslu Airlines
Kid's Club
LP 06 r Cafe del Ma
D 19.1 Michalsky
LP 03 Sportswear International
LP 09 Lee
D 19.1 Michalsky
D 20 Replay
BREAD & BUTTER FOR CHARITY
y’ Ea Ray’s Earl Ice Tea
Boule de Berlin
Adriano Gelatino LP 05 Tbc
Juice Wisely
Areas, Brands & Maps ➢ Page 056
Stage/DJ
ss Club B&B Busine base-1 t Air Restauran
LP 12 The Label Finder
131 131 132 132 132 132 132 133 133 134 135 136
138 140 142 144 146 147
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© COPYRIGHT AND DESIGN RIGHTS PENTLAND CHAUSSURES LTD 2009. CONTACT: ++49 8651 76851-0
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T h e o nly way is up This is just the beginning: BREAD & BUTTER lands at Tempelhof
© Euroluftbild.de
Situated in historical buildings, which were often meant for completely different purposes, the tradeshow for selected brands feels notedly well. The new event location is a true architectural stroke of genius. The former airport as hardly any other example of architecture has not only witnessed the ever changing history of the city but at times actively helped to shape it, and may even be appointed as a world heritage site in the near future – however, all in good time.
Berlin Tempelhof airport (2008)
Primarily the BREAD & BUTTER occupied the as a listed monument in its entirety, a preserved “Eckige Rundbau” literally translated as square document of aviation, architecture and strucrotunda, an industrial benchmark in Cologne, tural engineering of the 20th century. When the followed by the Siemens Kabelwerk, a cable air traffic was suspended, above all the airport plant in Berlin, and finally the halls built for the left behind an urban gap of about four million square meters in the Expo of 1929 – the Fira heart of Berlin, wantBarcelona. The trade ing to be revitalised – show has never been looking back on a consatisfied with faceless “mother of all airports” siderable history. venues. Making charLord Norman Foster Until the end of the acter-laden buildings 19th century not very exemplary has always much happened on the appealed to Karl-Heinz Müller and his team. And the latest venture is Tempelhof field. If its fields were not used by not easily beaten: The entire complex of Berlin’s Prussian soldiers as a parade ground the BerTempelhof airport reverentially highlighted by liners sought relaxation, picnics or exercise on star architect Lord Norman Foster as the “moth- the expansive area. But then humanity suddenly er of all airports” is still the third largest build- took it upon itself to conquer the space of the ing in the world. Since 1995 it has been declared air. The megacity attracted several gamblers, so b e r li n b e r li n
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Air show of Orville Wright (1909)
Lufthansa airplane Fokker Grulich (1926)
Entrance area (1930)
© Berliner Flughäfen/Archiv
Parade on the Tempelhof Field (1890)
that in Tempelhof hot air balloons, air ships and ing is the next big thing. A few wooden halls are aeroplane-like constructions that fought against erected on the grassland and the “air traffic stagravity were also soon to be seen. However, often tion” with its first line connections to Königswith little success: many crashed and the hydro- berg and Munich is ready for takeoff. Yet there is no stopping the boom, way is made for the gen balloons exploded. temporary barracks In 1909 the first in the form of masmighty deeds are ansive buildings, which nounced: In August are already bursting Ferdinand Graf von The Brothers Wright set the at the seams shortly Zeppelin shows up highest world record in 1909 after their completion, with his cigar-shaped perhaps also because air ship, hundreds of the capital’s inhabitthousands are magnetised and watch his manoeuvres. One month ants are able to ride the underground directly to later the Brothers Wright set a new world alti- the airport – a novelty. No wonder then that Tempelhof is the most tude record (172 meters) during their air show in Tempelhof, and a passenger flight of a good frequented European airport at the beginning one a half hours is even worth a mention in the of the 30’s. High time to think in larger dimenNew York Times. By 1922 it is apparent that fly- sions. b r e a d & b u tt e r b e r l i n
© Berliner Flughäfen/Archiv
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Ready for take-off: a Junkers “Ju52” (1934)
From 1935 the architect Ernst Sagebiel takes field. Its ellipse shape makes it possible for the over the planning. Under his control the largest aircrafts, which are still small at this point, to building in the world at that time emerges: the launch against the wind. The consistent division almost 40 meter long runway, the roof of which of the levels for visitors, passengers and cargo is to act as a tribune; adjoining onto it are to ensure short travel distances. Features such as a railway tunnel that be seven hangars and leads right down unadministration buildderneath the dispatch ings, all within the Tempelhof is the most frequented lounge stand for funcconfines of a 1,200 meEuropean airport at the beginning tional modern architer long neo-classicist of the 30’s tecture. ensemble, which was Sagebiel’s visionato underline the great ry blueprint is desigpower demands of the governing Nazi Party at the time. The main fo- ned to hold up to 6 Million passengers per year cus of the design is a complex of buildings with so that the facilities will only hit their capacity a dispatch- and check-in hall, behind which is limits decades later. The first ground is broken the “Platz der Luftbrücke” of today. On the other in May of 1936, 18 months later the roofing ceside the c-shaped lair coined by the Berlin slang remony is held. Initially the building work conas “clothes hanger” nestles itself on the oval air- tinues into the Second World War, however, from b e r li n b e r li n
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© Berliner Flughäfen/Archiv
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Berlin Airlift: US trucks in front of hangar 5 (1948)
1943 the operations are discontinued – the new live and a mere two days later a relief operation airport is left incomplete but manages to over- led by the Americans, British and French is up come the troubles of the war without any major and running: the Berlin airlift, “Berliner Luftbrücke”. From the West, food, coal and building damages. After 1945 the US make Tempelhof the base materials are flown in – a good two thirds of which reach Berlin via of their air force – the Tempelhof. On some “Tempelhof Air Base”. days the aircrafts are The ballroom is turned going in and out of the into an indoor basketAfter 1945 the US make Tempelhof airport every 30 secball court. Only a short the base of their air force onds. This proves a time after, disputes strenuous operation, between the two govbut still US pilot Gail erning forces result in the airport being made to play an important role Halvorsen finds the time to present the children once again. In West Berlin the West-D-Mark is of the city with a gift. During a landing he drops introduced. This clashes with the Soviet Union’s sweets over Berlin. Other planes follow suit and interests, who as a result blocks off all access more than 20 tons of candy and raisins rain routes to Berlin on 24 June 1948. But the 2.2 mil- down on Berlin from the “raisin or candy bomblion strong population need food, heating and to ers” during the almost year-long airlift. b r e a d & b u tt e r b e r l i n
© picture-alliance/AKG
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Berlin Blockade: boys waving to US transport plane
On the 12th of May 1949 – exactly 60 years when all civilian air traffic is detoured to Tegel ago – the Soviets lift the blockade. The “Berlin- by 1975. Calmness is restored to Tempelhof. Another event of historical importance temer Luftbrücke” is the cornerstone for a new, free Germany and Europe. In the following years the porarily breathes new life into the premature American hosts release more and more areas for pensioner. As Tegel cannot cope with the oncivil use. By 1962 Sagebiel’s dispatch lounge is slaught after the fall of the wall, the regional fully functioning. Unforgettable is that during traffic is reverted back to Tempelhof, but in the mid 90’s the ultimate the golden 60’s many end emerges. The polstars and politicians iticians think about fly in, from the Rolling With the Berlin Airlift, “Berliner one large airport BerStones to US president Luftbrücke”, food, coal and lin-Brandenburg and Richard Nixon. building materials are flown in agree on the closing of However, as more the two city airports. than 5.5 million guests Parts of the populapass through the gates of Tempelhof in 1971 alone, the facilities are no tion rise in protest, however at the end of April longer able to cope with the demands. Large jets 2008 a public referendum for the preservation are not able to land on the short runways and the of Tempelhof as a passenger airport meets upon inner city location makes an expansion impos- little interest. Whether a request presented to sible. The aircrafts are almost grazing the roofs the UNESCO in 2007 for the appointment of of Neukölln as it is. So it comes as no surprise Tempelhof as a world preservation site will be b e r li n b e r li n
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© Ugur Orhanoglu
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BREAD & BUTTER “THE FUTURE” Event (January 2009)
more successful remains to be seen. The peti- Singer’s “Valkyrie”. Now BREAD & BUTTER kisses the old beautioners see in Tempelhof an important symbol of German history: from the technical zeal of ty back to life and so Tempelhof takes off into a the 1920’s through the period of the airlift as new era. The disused hangars and administraa basis for a free Germany and Europe to the tion rooms long to be filled with new content peaceful overcoming of the Cold War and the – and who could do this better than the creative industry. Over the next months the Berlin German Reunification. Festival, the Berlin On 31 October 2008 Vital tradeshow, the the last aeroplanes Freestyle Festival, the take off from TempelPyromusikale or even hof. Henceforth the Now BREAD & BUTTER kisses a horseriding comalmost defunct buildthe old beauty back to life petition will set the ings are occupied by pace. And this is only long-term tenants the beginning. such as the Berlin police, the Dekra or the traffic control centre. The “mother of all airports” falls into a sleeping Welcome to the Future! beauty-like sleep, although the striking buildings have by now achieved the status of a pop ✒ by Michael Sohn icon, served as a movie backdrop for films such as Billy Wilder’s “A Foreign Affair” or Bryan b r e a d & b u tt e r b e r l i n
© Ewolff/Dreamstime.com
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“Raisin or candy bomber” Douglas DC-3 (Berlin Airlift 1948–49)
Fact s & Fi g u r e s 1351 1722
First documented mention of the Tempelhof Field First parade of the Berliner Garnison before the
Prussian King Friedrich Wilhelm I.
1885 Air shippers alight 1909 Count Zeppelin cuts across Tempelhof. The Brothers Wright attempt to break a record
1923 Junkers and German Aero Lloyd inaugurate the air
traffic
1924 Foundation of the Berlin Airport Society – “Berliner
Flughafengesellschaft”. Extension of the airport from
designs by Kosina & Mahlberg
1926 DAL and Junkers fuse together to form Deutsche Luft Hansa AG. Tempelhof becomes the centre of the
crane – “Zentrale der Kraniche”. New dispatch
lounge by Engler & Engler
1928 The Atlantic high-flyers Köhl, Fitzmaurice and von
1936 The start of construction after Sagebiel’s plans. Olympic Summer Games in Berlin
1937 Roofing ceremony of the new dispatch lounges. 1945 The Sovjets occupy the airport, assigning it to the USA
after a few weeks
1948 (until 1949) Airlift during the Berlin Blockade 1949 The roundabout in front of the main entrance
becomes the “Platz der Luftbrücke”
1950 Reopening of civilian air traffic 1951 Inauguration of the airlift monument 1962 Completion of Sagebiel’s dispatch lounge 1968 Relocation of the charter flight traffic to Tegel 1975 The airline flights move to Tegel 1984 Launch of the new radar tower 1985 Reactivation through business travel air traffic 1990 German Reunification. Handing over of the
Hünefeld revel in their own success
1931 LZ 127 “Count Zeppelin” lands for the first time in
1993 The US Air Force bids farewell, leaving Tempelhof with
Tempelhof
1934 Ernst Sagebiel begins the new development of the
airport
sovereignty of air traffic to the German authorities the Berlin Airport Association
2008 Air traffic is finally discontinued 2009 BREAD & BUTTER: ready for take-off!
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MENS HOLIDAY 09 DELIVERY 2
STAGE PLAID Y/D WOVEN
T @ 100% ZUMA BLUE 639U
PLANK 19-1016 TC 476U
SOUFFLE 19-1331 TC 1815U
NAVY 19-3920 TC 2767U
EIFFEL 19-4053 TC 2935U
L’ORANGE 18-1561 TC WARM RED U 2X
n ews & h i g h li g hts
HIDDEN SECRETS Historical large objects from the Allied Museum at Tempelhof airport
During BREAD & BUTTER, the Allied Museum will display large objects and signs from its collection dedicated to the history of the Western forces in Berlin from 1945 to 1994, which up till now have been virtually inaccessible to the public. BREAD & BUTTER, in cooperation with the Allied Museum, proudly presents the special exhibition “Hidden Secrets. The Allied Museum at Tempelhof airport” in the L.O.C.K. area in Hangar 7. The large objects on show are an impressive demonstration of the explosiveness of the political and military situation in post-war Berlin. British and French reconnaissance vehicles for example were employed to patrol along the Berlin Wall. The American helicopter “Spirit of Steinstücken” flew in regular supplies to the exclave of the same name in the outskirts of the Berlin borough of Zehlendorf, since the exclave was completely cut off from the American sector following the building of the Berlin Wall on 13 August 1961. The British parade vehicle was used
by the three commanders-in-chief of the Allied Armed Forces and Berlin mayor Eberhard Diepgen in June of 1994 as the Western Forces bade farewell to the city. The presentation of the large objects is accompanied by an exhibition of different-sized signs typical of the Berlin cityscape that were used by the Western powers until 1994. The Allied Museum has taken it up as their responsibility to document the role of the Western powers and their commitment to Berlin and Germany in the years 1945 to 1994. We would like to express our thanks to the Allied Museum for the realisation of the exhibition. ➼ Location: L.O.C.K. Area
American helicopter “Spirit of Steinstücken”
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Historical tours Insight into the exciting history of the airport
There is more to the Tempelhof airport than meets the eye: To give you further insight into the eventful history of the Berlin Tempelhof airport, guided tours in English of this impressive building – including areas previously not accessible to the public – are offered daily during BREAD & BUTTER.
Starting point is the departure hall, where you will also find tour schedules posted on the information board. Take a tour into the past ... ➼ Registration/starting point: departure hall
WAD magazine pr oud ly presents: Airstrea m Tempelhof BREAD & BUTTER has not only transformed Tempelhof airport into a gigantic fashion hub, it also plays host to an unusual exhibition in association with WAD magazine
In its summer issue, WAD is proud to feature an exceptional and unique fashion shoot produced with the help of BREAD & BUTTER: images shot by the international renowned photographer team Nick&Chloé at the former airport Berlin-Tempelhof. The shoot is to be seen in the magazine, but also on 2m x 3m prints in the Village Français (the WAD stand), which as usual is pitching its tent in Luna Park, except this time, there are three air-
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stream caravans. The exhibition is a surprising, playful, artistic and colourful way to discover BBB’s new home in all its glory. The magical mystery tour is ready to take you away … ➼ Location: Luna Park, LP 11
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G-Star Fashion Show As tradition prescribes, the G-Star Fashion Show will be performed several times during the fair days
G-Star’s core design philosophy has remained unchanged for twenty years; “Just the Product.” This uncompromising approach is underlined in the 2010 Spring/Summer collection to be shown at this year’s BREAD & BUTTER BERLIN fashion show. Highlights will include: G-Star’s latest re-imagining of a classic design icon – the denim skirt. Further development of three dimensional denim architecture – creating new, distinctive jean silhouettes. The expansion of the Correct Line range – bringing sharp, edgy tailoring to the summer wardrobe. The Midnight collection – a range of elegant evening wear and P.T. Army – rugged, military inspired sportswear. The 2010 Spring/Summer collection – rolling out
as off November 2009 – continues the development of G-Star’s traditional approach, further exploring the dynamic fusion between contemporary denim luxury and street level edge. G-Star Raw. Just the Product. Show Times: ➢ 01 July 2009: 11 a.m., 1 p.m., 2 p.m., 3 p.m. ➢ 02 July 2009: 11 a.m., 1 p.m., 2 p.m., 3 p.m., 5 p.m. ➢ 03 July 2009: 11 a.m., 1 p.m., 2 p.m., 3 p.m. ➼ Location: Luna Park, LP 10
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Visit the Frank Wright stand at Bread & Butter: Hangar 6, SRR 8.10 www.frankwrightshoes.co.uk
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Live Music at Luna Park We rock & you rock!
We like to end each tradeshow day with a musical treat. Look forward to live concerts in the evenings on the BREAD & BUTTER stage at Luna Park! On Wednesday we offer pure sound pleasure with Jazzanova. This six-man club collective is an internationally celebrated pioneer in the genres Dancefloor, NuJazz, Broken Beat, modern Folk and Soul. On Thursday the British Indie band Eight Legs will take the stage. These boys from Stratford-upon-Avon are known for their raw sound and the laconic Cockney accent of lead
singer Sam Jolly. The band made a name for itself as the sound backdrop for the catwalk show for fashion house Dior. Jazzanova ➢ 01 July 2009 ➢ 07:00 p.m.
Eight Legs + support act ➢ 02 July 2009 ➢ 07:00 p.m.
➼ Location: Luna Park Stage
B&B KIDS CLUB When children’s dreams grow wings …
Our littlest visitors at BREAD & BUTTER have their own area: the B&B Kids Club. The generously laid out outdoor playground offers all that which makes any child’s heart beat a little faster and promises pure fun! Lots of exciting adventures await at the wooden tree hut, whose swings reach far into the Berlin sky, and the sand pit is a construction heaven for dream castles. There are also lots of shady spots for a midday snooze. In this protected environment, far from the tradeshow hustle
and bustle, the little ones are in the best of hands with pedagogically trained staff from Nestwärme e.V. while the parents are away. The child-friendly and safe design of the playground guarantees your children couldn’t be better taken care of. The B&B Kids Club – what children’s dreams are made of! ➼ Location: Luna Park
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www.h端ftgold-berlin.de
Fashion Now Hangar 3 | Booth F 02.2
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BREAD & BUTTER for Charity With a little help from our brands
BREAD & BUTTER for Charity has been a fixed part of our company philosophy for many years. This is based on “donations“ by our exhibitors. They provide us with t-shirts, sweatshirts, bags or other accessories free of charge, which are then printed, embroidered or labelled with the respective event motto. Many brands have been taking part in this campaign for years. We sell these unique items to BBB visitors at our charity stands. The proceeds raised are donated every season to a concrete, charitable project. This humanitarian aid is thus a contribution from the entire BREAD & BUTTER community.
The initial spark came in the summer of 2002 from an enquiry by the brand LEE. We were still based in Cologne at that time. They wanted to invite people to a LEE barbecue. We suggested selling steaks for 5 Euro and donating the proceeds to a charitable project. They raised a total of 4,500 Euro. The first donation went to Peter Maffay’s Tabaluga Children Foundation. A short time later, Peter Maffay invited us to Popkomm in Cologne. At this event we got to know employees at the Berlin Senate: the start of our Berlin story.
Projects supported between 2002 – 2009 through BREAD & BUTTER for Charity: 2002 Tabaluga Children Foundation – Help for Children in Need Financed facilities for the Tabaluga Children Foundation, provided specialist care, funded therapies and supported targeted schooling to achieve equal opportunities. 2002 Unicef Supported the UNICEF project against female circumcision in Africa. 2003 Kita Fuggerstrasse e.V. Child daycare centre for integration, which cares for disabled and able-bodied children according to their level of development and their needs. 2003 1 Euro für Berlin As a thank-you to the host city, BREAD & BUTTER BERLIN donated one Euro for each paying visitor to the “1 Euro for Berlin“ project.
2005 Berliner Tafel e.V. Support for the “Five Seasons“ project of the Berliner Tafel, which provides needy children and young people with food donations. 2005 Human Help Network child aid organisation Spontaneous donation campaign for the victims of the tsunami in South East Asia, involving 121 B&B exhibitors. 2003 – 2007 Nestwärme e.V. Berlin association that cares for and advises families, children and young people affected by AIDS. 2005 – 2008 Casal dels Enfants del Raval Charitable association in Barcelona involved with the children and young people in the deprived area of El Raval.
2004 KINDerLEBEN e.V. Association that promotes and supports the day clinic for children and young people with cancer in the Charité Berlin through different projects.
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from top: sunglasses SABRE 55 EUR, t-shirt BBB 30 EUR, laptop sleeve VAHO 30 EUR, belt HĂœFTGOLD 45 EUR.
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from top left: hat GOORIN BROS. 30 EUR, scarf HÜFTGOLD 12 EUR, t-shirt KUYICHI 35 EUR, t-shirt kids BBB 15 EUR, hoody BBB 40 EUR, tank top BBB 25 EUR, t-shirt AMERICAN VINTAGE 45 EUR, t-shirt DRYKORN 35 EUR, bag MANHATTAN PORTAGE 15 EUR, sneaker BENSIMON 30 EUR, bag VAHO 35 EUR.
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The f o l l owin g brands are s u p p o rting us this seas o n:
Now to our new charity project in Berlin: The Berlin Arche, a Christian organisation for children and young people, has been supporting needy children since 1995 – whether through a nutritious warm meal during the day, help and assistance with homework, or useful leisure activities such as music and sport. Above all, children are given a lot of attention and an open ear for questions or problems that concern them – because the focus on the work of the Arche lies not only in relieving the poverty of the children but also in promoting their social skills. At the Arche, they have a personal point of contact, who is on hand with advice and support. Over 1,000 children and young people are currently being cared for by a total of 87 Arche employees at their locations in Hamburg, Munich, Potsdam and, of course, Berlin. We consider the work of the Arche to be very important and worthy of our support. For this reason, we are donating the BREAD & BUTTER for Charity proceeds this season to the Arche for one particular project. BREAD & BUTTER Pupil Breakfasts Forty percent of Berlin school children go to school each morning without a breakfast and on an empty stomach. The children then lack concentration at school and find it hard, if not impossible, to follow the teaching. This is a great disadvantage for the children and their development, particularly if they come from a socially disadvantaged background, for most of them only have a real chance through a good education. When the Arche introduced a free school meal at a primary school in Potsdam, they experienced the positive effects of this type of offer: since the Arche has
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been working there, organising the issue of food and helping with homework, the performance of the school children has improved remarkably, as the head teacher has confirmed. In talks, Bernd Siggelkow, the leader and founder of the Arche, and Karl-Heinz Müller, the managing director and founder of BREAD & BUTTER, have further developed the project into “Pupil Breakfasts“. Through the provision of the BREAD & BUTTER donated funds, a free breakfast can be provided for a period of one year at two Berlin schools in socially deprived areas, the Wolfgang-Amadeus-Mozart Primary School in Berlin-Hellersdorf and the Bruno-Bettelheim Primary School in Berlin-Marzahn. Each day, 150 to 200 children will receive a healthy, wholesome breakfast that will allow them to start the school day and concentrate on learning both fortified and full of energy. Support the “Pupil Breakfasts“ project and the voluntary work of the Berlin Arche with us by buying a product at one of the BREAD & BUTTER for Charity stands.
An item bought, a charitable project supported! ➼ Location: Luna Park, Gates
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BREAD & BUTTER FLEA MARKET Cool street wear stores sell items from their personal storeroom
In January we celebrated a successful premiere in Barcelona. This summer the sequel will take place in Berlin-Tempelhof. The BREAD & BUTTER flea market is a must see for all who love street wear and special collaboration items at mate’s rates! Some of the world’s most renowned shops gather here during the tradeshow in front of the Sport & Street Hangar on the airfield. They offer all visitors rare access to collector’s items from the previous season as well as items from their personal storeroom. Around 20 per cent of their proceeds go directly to the BREAD & BUTTER for Charity project.
Come and rummage, shop and connect – plus to top this – shop contacts! Brands on board are: ➢ Azita, Frankfurt ➢ Firmament, Berlin ➢ FreshCotton, Amsterdam ➢ Norse, Copenhagen ➢ Overkill, Berlin ➢ Reed Space, New York ➢ Wood Wood, Copenhagen/Berlin ➼ Location: in front of the Sport & Street Area on the airfield
TheLabelfinder Undress after reading
TheLabelFinder finds your fashion label or your shop and generates high rankings in search engines like Google. It is a unique fashion directory for labels, shops and consumers all over the world. With several search options, users receive detailed information about all listed brands and stores. TheLabelFinder is integrated with the German websites of gq.com, glamour.de, style.de and vogue.com.
Experience TheLabelFinder.com at the Luna Park and register for free at www.TheLabelFinder.com/pro ➼ Location: Luna Park, LP 12
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GSM EUROPE: PH: +33 (0)5 58 700 700
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Hawleywood’s Barber Shop Have a good hair day!
The US work-wear specialist Dickies has flown Donnie Hawley into Berlin from the west coast of the USA. At his two hair styling salons in Costa Mensa and Long Beach, his team of seven cuts and shaves in authentic 40s style. For three days, BBBvisitors have the possibility of a nice 40s spruce up at the Dickies stand – on first-come first-serve
basis. While waiting, you just have to admire selected highlights from the Dickies US original series, such as the 874 Barber edition with a back comb pocket, the legendary work shirt, or the good old coach jacket. ➼ Location: Sport & Street Area, S 12.1
Evisu Mural Painting Created live by Kanji Kohanda & Mark McDonald
Especially for BREAD & BUTTER, Kanji Kohanda, the Evisu-darling with Japanese origins will collaborate with the artist Mark Mcdonald to create a mural painting on the outside walls of the Evisu stands in the Sport & Street Area. The distinctive murals reflect influences from street culture, graffiti, break dancing and skateboarding and
can be described as contemporary with a touch of Japanese tradition. You can catch a glimpse of both artists live in action throughout the three days of the event. ➼ Location: L.O.C.K. Area, L 13.1
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Classics. With a twist.
www.gola.co.uk Visit Gola Classics at Bread & Butter, Hangar 1, S 19.1
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THE SOURCE The preliminary stage integrated perfectly, with an emphasis on denim
Over the last seasons, many leading manufacturers and service companies have profited from and utilised the acquisition area, THE SOURCE, as a marketing and communication platform. In line with the BREAD & BUTTER BERLIN concept, the new location at Tempelhof airport allows the most significant companies of the preliminary stage, which are an integral part of the fashion business, to be integrated directly into their specific client-based BREAD & BUTTER areas. On the first floor, above the Denim Base Area you will find the Gates. In immediate proximity to the large denim brands, hand-picked THE SOURCE-exhibitors are presenting products with an emphasis on jeans and sportswear. The most innovative denim weavers such as Tejidos Royo and ITV Denim are showing their highlights for
FW 2010/2011. Added to the assortment are selected companies from the accessory department, also with an “anteprima” for FW 2010/2011. THE SOURCE gives stylists and product managers the opportunity to get informed on upcoming trends and developments in the supplier industry at a strategically important, early stage of the season as well as the opportunity to utilise this dialogue and the emerging synergies in the development of their collections. THE SOURCE – meet the origin at BREAD & BUTTER BERLIN! ➼ Locations: Gates, L.O.C.K. Area, LR 03
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Laboratorio Customized jeans for sale in support of Medici Senza Frontiere Italia
A highlight at THE SOURCE awaits visitors to the L.O.C.K. area in Hangar 7: the Laboratorio of the three top leaders of the denim industry, TRC Candiani, Elleti and Okinawa, who stand for innovative finishing and labelling. Here on show, visitors can see the complete assembly of a pair of Selvedge jeans – a project which visibly demonstrates Italian know-how in this sector and furthermore serves a good cause: BBB visitors have the opportunity to have a pair of custom-made jeans produced at a fair price (60 Euro), or on-
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line at breadandbutter.com after the event. The legendary denim guru Adriano Goldschmied has designed two women’s as well as two men’s models exclusively for Laboratorio, which visitors can customise individually through different washes, accessories, buttons and labels. A part of the proceeds from the sales of the Laboratorio jeans goes to the aid organisation Medici Senza Frontiere Italia (Doctors Without Borders Italy). ➼ Location: L.O.C.K. Area, LR 03
N EW & R E - E NTR I E S
W e lc o m e and w e lc o m e back ! With our move to Tempelhof we are very excited to welcome back old as well as new acquaintances! On the following pages we present to you a selection of our new as well as reclaimed brands, we tell their story and revel in their philosophy. They have come to BerlinTempelhof from all over the world, e.g. Japan, the Netherlands, Italy, the US and Denmark, to exhibit their sophisticated collections here at BREAD & BUTTER – tradeshow for selected brands. Witness the variety of our new & re-entries!
➢ Re-Entry
➢ Re-Entry
adidas Originals
AG Adriano Goldschmied
It all began with Adi Dassler’s idea of creating the optimal shoe – 60 years on, the conglomerate from Herzogenaurach owns over 700 patents and presents itself with more vitality and creativity than ever before. Staying connected to its origins in athletics, even in its jubilee year the creative lifestyle brand is reinventing itself and collaborations with designers such as Jeremy Scott or athletes like David Beckham help the company to stay young – “celebrating originality!”
The name Adriano Goldschmied stands for an entity in the world of denim, his authentic denim being legendary. The enthusiast brings all his knowledge to blossom in the label AG and presents modern silhouettes in unique vintage washes that look “really old” in the positive sense. New for Summer 2010 is the khaki cycle with a three dimensional “AG-ed” whiskering technique.
➥ www.adidas.com/campaigns/originalsss2009/content
➥ www.agjeans.com
DENIM BASE ➢ D 12 ➢ G 04
Style Society 07.2
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www. b readand b u tter. c o m / Brands
➢ Re-Entry
➢ Re-Entry
Blutsgeschwister
Campus by Marc O’Polo
Blood is thicker than water and whether the designers Christina Haneberg and Karin Ziegler are related or not, their love for the sweet life and beautiful clothing unites them. In 2001 they tied the knot for dolce vita soul wear and founded Blutsgeschwister. By now the family counts 40 members and an ever-growing Europe-wide fan base enjoys the blood heart richness of the collections, the themes of which are always faith, love and hope.
Having been its own division within the company Marc O’Polo since 2006, Campus symbolises the unconventional and on-thego life of students. The natural look expresses freedom and light heartedness, combining premium sports- and college wear elements and adding a fresh note. In Summer 2010 Campus is focusing on intense colours and striking prints, playful Organza dresses for girls and preppy jackets for boys.
➥ www.blutsgeschwister.de
➥ www.campus72.com
Fashion now ➢ F 03.1
➢ New Entry
DENIM BASE 08
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Cycle
Denham the Jeanmaker
In time with the Millennium Andrea Bertin and Elena Boaretto assembled a team of fashion designers and creative managers keen to experiment in order to make their vision of contemporary fashion a reality. The name Cycle undermines the demand to unhinge innovative designs, shapes and materials from the everlasting fashion cycle. The result being: feminine jeans and tops that wear the slogan “be sure, wear pure” in every thread!
Jason Denham’s surname doesn’t sound like “denim” for no reason. In fact the Amsterdam native has truly committed himself to the blue material. After jobs at Pepe as well as the launch of consultant agency Clinic+ and the brand Blue Blood, he started Denham the Jeanmaker in 2008 and was promptly promoted as the new sensation at POS. Denham is visiting B&B for the first time and next to the new collection is presenting a number of impressive pieces from the archives.
➥ www.cyclejeans.com
➥ www.denhamthejeanmaker.com
DENIM BASE ➢ D 16
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➢ Re-Entry
➢ Re-Entry
Dickies
Element
Dickies need not worry about authenticity as not only Skater Kids and Rockabillies swear by the Chinos and shirts by the work wear specialist, but local original characters too. Iconic West Coast hairstylist Donnie Hawley is a convinced Dickies wearer and gives B&B visitors smart haircuts in a true to style 1940’s atmosphere. Furthermore, there are highlights from the US Originals Series and a handcrafted “California” by Rivet Japan.
Skateboarding arouses a feeling of rebellion and freedom – in 1992 the skate enthusiast Johnny Schillereff combined all his positive associations and founded Element. Just as water, fire, earth and air stand for vitality, the consciousness for social and ecological issues, the will to develop further and to employ the mind and heart equally, are the cornerstones for the by now most successful independent brand within the segment. Roll on.
➥ www.dickies.eu
➥ www.elementskateboards.fr
Sport & street ➢ S 12.1
➢ Re-Entry
Sport & street 12.2
➢S
➢ Re-Entry
Energie
European Culture
Young, dynamic men are the core of the Italian lifestyle brand Energie. Premium materials, sophisticated manufacturing techniques, fresh silhouettes and innovative finishing experiments lets the core product denim continuously take on new forms. The Spring/Summer 2010 collection combines Sportswear bonds, elements of biker culture and army aesthetic into a label-typical style clash statement.
From the contemplative little town of Corropoli, European Culture pursues no smaller goal than to improve the world by just a little bit. All products are made in Italy according to European standards and with all their sustainability, do not forget to look in the mirror. Athletic cuts and gentle colours, mixed with a hippie flair cater to the taste of cool ladies and informed guys – Eco Casual par excellence: very European, very Zeitgeist!
➥ www.energie.it
➥ www.european-culture.it
DENIM BASE ➢ D 19
Urban Superior Women ➢ SR 14.2
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www. b readand b u tter. c o m / Brands
➢ New Entry
➢ New Entry
FAT
Filson
In order to get their design aesthetic across, the makers of FAT require two words only: “akaruku” and “genki”, Japanese for “glad”and “lively”. Founded in Tokyo in 2002, the menswear label represents Casual Wear such as premium quality Selvage denim, 10 oz shirts in strong colours, shirts in classical patterns and a positive message allround. And there is no sign of slimming down: Since February 2009 FAT Sport has been added to the portfolio. That’s fat!
As early as the Gold Rush the resourceful trader Clinton C. Filson was providing gold diggers with robust clothing. Today his name stands for the upper league in weather protective and casual wear but also for bags that can meet the hardest demands. Committed to tradition, the production is still done in Seattle, left unchanged from where it has always been, and the typical wax covered cotton fabric and extra durable leather are also from the US!
➥ www.fatyo.com
➥ www.filson.com
Sport & street ➢ S 03.1
➢ Re-Entry
L.O.C.K. 04
➢ LR
➢ New Entry
Fornarina
Gilded Age
Do pop, ethno, rock and glamour go together? Fornarina say “yes” and so undermine the experimental approach of the label that has 62 years of hard knock experience securing its solid place within the fashion arena. In 2010 the Italians are seeking VIP assistance from Lindsay Lohan, opening stores in Milan and London and surprise with clothing, shoes and accessories that show that change is the best reaction to these unsettling times. Fornarina also pesents tokidoki t-shirts and accessories designed by Simone Legno.
The New York designer Stefan Miljanic named his denim label Gilded Age after the industrial revolution in the USA. At that time durable materials were still manufactured on mechanical looms and finished with natural dyes. His retro futuristic approach is focusing on reduction and reflection, the result being: hand made eco-friendly luxury jeans with a “favourite” character – against mass production, for sustainability.
➥ www.fornarina.com
➥ www.gildedage.net
DENIM BASE ➢ D 25
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L.O.C.K. 04
➢ LR
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➢ Re-Entry
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GUESS
Herrlicher
In 1981 jeans were considered a fashion risk, yet the Marciano siblings took the challenge upon themselves, combined their Italian approach to clothing with the American primary material and launched GUESS. Perfect fits, creative washes and succinct marketing campaigns made the once small jeans label into a global lifestyle brand that doesn’t have to question its knack for Zeitgeist, glamour or attitude.
Erwin O. Licher who has been a textile producer for many years has a faible for plays on words, relies on the tradition of hand finishing and likes to toy with the gauge of his home Germany. And so his brand launched in 2004 is called Herrlicher, the accompanying leisure wear range “Sportlicher”, non denim is called “Tragestoff” and denim “Blaustoff”. Wearability, a feeling of well-being and quality define the collection, which the Herrlicher test stamp will vouch for!
➥ www.guess.com
➥ www.herrlicher.com
DENIM BASE ➢ D 29
➢ Re-Entry
street fashion 09.2
➢ SF
➢ Re-Entry
Hudson
Lee®
Figure hugging yet comfortable, an eye catcher, but still always subtle enough to leave room for personality. All these demands mold together to become one – the jeans from the house of Hudson! Under the logo of the Union Jack real “it”-styles have been created since 2003, dedicated to British heritage but never leaving out that certain sexyness factor, which is why Jessica Alba and Angelina Jolie are fans for not just any reason.
What do you do when you have more years on your back than the bulk of labels in the world? You celebrate it of course! Founded in 1889 by David Lee, Lee became the uniform of workers and cowboys. Innovations such as the 101Z, the first jeans with a zip or the legendary Storm Rider Jacket are seen as classics today. With one foot in the past and the other firmly in the present the claim of the Lee essence is summed up: “make history!”
➥ www.hudsonjeans.com
➥ www.lee.com
Style Society ➢ ST 09.1
DENIM BASE 06
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www. b readand b u tter. c o m / Brands
➢ New Entry
➢ New Entry
Liebeskind
LIU.JEANS
From the heart of Berlin, the rough yet charming neighbourhood of Kreuzberg to be specific, is where Liebeskind hails from. The coming together of five ambitious young designers have made it their purpose to translate elegant, athletic and clean-chic themes as well as current trends into one of a kind shoes, bags and accessories. Leather is the focus of attention and shines in styles that are fashionable and innovative but always wearable and affordable.
The Italian label LIUJo has been enthusing female fans of contemporary styles since 1995. Now LIU.JEANS is causing the hearts of die-hard denim aficionados to beat that little bit faster. The natural look is in line with current fashion trends and focuses on versatile ways of combination. Product innovations such as the “Bottom-up” fit for a curvy silhouette are looking toward the future without forgetting the heritage of jeans.
➥ www.liebeskind-berlin.com
➥ www.liujo.it
Urban Superior Women ➢ SR 17
Urban Superior Women ➢ SR 03.1
➢ Re-Entry
➢ New Entry
Marc O’Polo
Meindl
In 1967 in Stockholm the Swedes Rolf Lind, Göte Huss and the American Jerry O’ Sheets launched Marc O’Polo with the idea of making casual, athletic fashion for young people largely from natural materials. For Summer 2010 the Boyfriend-Cuts and dresses for ladies as well as Chinos and shirts for men represent the Zeitgeist with fashionable outlines.
In times of dimensioning and levelling, tradition and commitment are sought after more than ever before. For Markus Meindl and his 500 strong team, values such as these are a key part of the business philosophy and everyday life. Meindl, the southern German house of tradition, tailors hand-made leather trousers of the highest quality in the 11th generation, but also finest jackets, blazers and waistcoasts made of leather are now part of the repertoire.
➥ www.marc-o-polo.com
➥ www.meindl-fashion.de
Urban Superior men ➢ SR 18.2
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mi lajki
Miss Sixty
Originally hailing from Miami the makers of jewellery label mi lajki wander around in an enchanting dream world. In this place, somewhere over the rainbow, hangs a pink sky full of candy and neon pink flamingos wade through turquoise blue water. The magic of their imagination inspires the designers to create four collections per year that are sweet as sugar and playful, as well as a range of collaborative pieces for accessory junkies under the sun!
Miss Sixty has left its teenager image behind for a long time now – born in 1991, the young girl has turned into a grown up lady who knows how to celebrate her femininity and looks for the particular in all lifestyle areas. Next to jewellery, fragrance, shoe, eyewear, watch, and underwear collections, the core product denim shines through in a multitude of facets. For Summer 2010 the designer Wichy Hassan is focusing on urban style with a romantic touch.
➥ www.milajki.com
➥ www.misssixty.com
Fashion now ➢ FR 01.8
➢ New Entry
DENIM BASE 19
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Modern Amusement
Modström
Modern Amusement’s team are able to enjoy working where others would holiday: in Costa Mesa not far from the sun drenched Laguna Beach! However, urban life is still the main inspiration of the label and is combined with humour as well as the easy-going feeling and coolness of California. Streetwear is pure culture: striking slogan tees, casual shirts and cardigans, must-have accessories and cute bikinis and dresses for girls!
Scandinavia at its best: the Danish label Modström combines assured trend and fashionable sophistication with economic foresightedness. As well as six collections per year seasonal fashion treats complement the palette, all finely tuned to the needs of real fashionistas. The styles: feminine with a touch of indefeasibility, dynamic yet elegant, in the pulse of the moment but still laid out to become favourite pieces.
➥ www.modernamusement.com
➥ www.modstrom.dk
Urban Superior men ➢ SR 36.1
Urban Superior Women ➢ SR 08.2
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www. b readand b u tter. c o m / Brands
➢ New Entry
➢ Re-Entry
Nigel Cabourn
Nike Sportswear
The British designer Nigel Cabourn has been in the textile business for over forty years and is known as one of the most important collectors of vintage clothing. Over 2000 treasures from the areas of hunting, aviation, military and mountain climbing can be found in his archive. The archive along with his passion for materials and craftsmanship lay the foundation for Cabourn’s limited collections, which are of the highest standard in terms of authenticity and detail.
Nike Sportswear is formed by the theme “designed for sports, remixed for life”. Designed for top athletes and maximum needs and newly interpreted for the urban lifestyle consumer. The collection unites Nike’s 40-year-old tradition of sports history with the newest innovation in engineering and design. Classics such as the Air Max 1, Dunk or AF1 have developed into icons of Sports- and Streetwear within the last few decades.
➥ www.cabourn.com
➥ www.nikesportswear.com
L.O.C.K. ➢ LR 04
➢ New Entry
Sport & street 06
➢ SPR
➢ New Entry
nique
Orisue
The fashion design careers of the Australians Nick and Lucy Ennis began at the end of the 1990’s on the Melbourne club circuit. The trained graphic artists designed T-shirts for the party and art crowd and soon achieved cult status among fans of the unusual. Today the duo tell of their wild beginnings and play with the fine line between indie and ready-to-wear. The loud rebellion of their early days has developed into an understated look with a personal touch.
With Origami, originally Orisue, the art of paper folding, an empty sheet of paper turns into a three dimensional work of art through precise folding. The Japanese label of the same name translates this approach: from a plain piece of material an item is created that through its design, colour and detail always reflects the uniqueness of the maker! Orisue is Streetwear by and for individualists that make this world a brighter place.
➥ www.nique.com.au
➥ www.orisue.com
Fashion now ➢ FR 01.2
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➢ SPR
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➢ New Entry
➢ New Entry
Polo Jeans Co. Ralph Lauren
prim I am
The products by Polo Jeans Co. do not adorn the symbol of the stars and stripes for no reason, due to the jeans concept from the house of Ralph Lauren dedicating itself to American values and traditions. All the while the design follows classic principles yet the styles carry a modern note. All denim is dyed in raw indigo and succumbs to the highest manufacturing standards, liberality and free-thinking are sewn in at all times.
New on the fashion scene is the Danish label prim I am, that surfaced for the first time in 2008. The creative Northern lights promise universal clothing that functions as “outfor-dinner” as well as “back-to-work” and focuses on all rounders with a certain something. Combined by ladies and gents with fashion know-how, jersey tops, shirts and trench coats are the basis for a complete careless and casual look. The extra plus: all products are made in the EU.
➥ www.ralphlauren.fr
➥ www.primiam.com
Street fashion 05
Urban Superior men ➢ SRR 06
➢ New Entry
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pushBUTTON
Rip Curl
The self-taught designer and creative consultant Seung-Gun Park is often hailed as the Korean answer to US multi talent Jeremy Scott by the international press. And he actually does follow a similarly shrill, controversial and genre-overlapping approach. With his label pushBUTTON, which he founded in 2003 he struck a chord with all those fashion loving ladies who are not afraid to express their lust for life through experimentation and sexy provocative styles.
The journey to success is actually very simple: be different, stick to your values, love nature and go to the beach as much as possible! Back in 1969 Doug Warbrick and Brian Singer would hardly have dreamed that their passion would one day grow into one of the most innovative and technically advanced surf brands in the world. Jointly responsible for this are the shapers Maurice Cole, Fred Basse and François Payot and their unbreakable “spirit of the search”.
➥ www.pushbutton.co.kr
➥ www.ripcurl.com
Fashion now ➢ FR 01.3
Sport & street 08.1
➢ SPR
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N EW & R E - E NTR I E S
www. b readand b u tter. c o m / Brands
➢ Re-Entry
➢ Re-Entry
Sperry Top-Sider
Spiewak
These days deck shoes are making a statement within high fashion as well as in the Streetwear segment. According to legend it was the sailing enthusiast and inventor Paul Sperry who designed the first model of the trend shoe in the mid 1930’s. Up until today the white, engraved rubber sole is the feature of the Sperry Top-Sider. Next to performance styles, classics and seasonal highlights in hot new colours and materials complete the range.
During New York’s bitter cold winter of 1904 the Polish immigrant Isaak Spiewak devised warm lambskin waistcoats, setting the basis for one of the most important Outerwear labels of our time. Today led in its fourth generation, the company is a supplier for the U.S Army as well as the NYPD to name a few, and produces down waistcoats, polar and flyer jackets and duffle coats, the timelessness and functionality of which once inspired the likes of Gary Cooper.
➥ www.sperrytopsider.com
➥ www.spiewak.com
Sport & street ➢ S 05.4
➢ Re-Entry
L.O.C.K. 04
➢ LR
➢ Re-Entry
Stetson
Stitch’s
John B. Stetson can revel in the fact that he invented a genuine piece of Americana: the cowboy hat! Since 1865 the attributes of independence, strength and individuality have been firmly rooted in the DNA of the company. Today next to classic hat models, caps, flat caps, pork pies and Borsalinos in a variety of materials and colours are also part of the portfolio. In spite of fashionable extravagances, quality and authenticity remain the highest priority.
Stars such as Brad Pitt or Nicole Kidman love the look of Albert Dahan, which has already celebrated international success with Da-Nang Surplus and now goes back to its denim roots with the jeans collection Stitch’s. Stitch’s pays homage to the old Wild West tradition and combines it with Rock’n’Roll influences and old American values. All indigos come from Japan and Italy and through patented processes are made into ultra soft jeans.
➥ www.stetson.com
➥ www.stitchsjeans.com
L.O.C.K. ➢ L 12.2
b read & b u tter b er l in
Style Society 08.3
➢ ST
N EW & R E - E NTR I E S
➢ New Entry
www.b readand b utter .c o m / Brands
➢ New Entry
Strellson Premium
Studio D‘Artisan
From a traditional Swiss coat making business, the brothers Jochen and Uwe Holy developed the company Strellson in 1984, which is today available in over 42 countries and counts as one of the hippest labels of the modern, global generation. Strellson Premium presents dynamic business fashion for successful men who live in the here and now and have tomorrow directly in focus, staying true to themselves in the midst of all affinities to trends.
Studio D’Artisan can take pride in laying the foundation for Japanese denim culture and the euphoria that comes with it. For over three decades the pioneers have set the tone in all things concerning premium jeans and quality. Next to fixed collections of trousers, denim shirts and high quality sweaters exciting mini collections regularly appear in order to keep the following of real denim connoisseurs happy.
➥ www.strellson.com
➥ www.dartisan.co.jp
L.O.C.K. 11.1
Urban Superior men ➢ SR 35
➢ New Entry
➢L
➢ Re-Entry
Tricker’s
True Religion
Shoes from the house of Tricker’s have been convincing with elaborate manufacturing techniques, the finest leather and colourful detail finishing since 1829. In Northampton, the heart of the English footwear industry, great emphasis is still put on perfect quality and tradition. Tricker’s clients love timeless elegance that relies on the art of “less is more” and the importance of the essential. Very British, indeed.
The new definition of Premium Denim was Jeffrey Lubell’s mission when he brought True Religion to life in 2002. His recipe: quality “made in the USA”, enlivened by the 70’s spirit yet translated timelessly! Today, next to a whole range of jeans, Western style shirts, sweaters, tops and a leather range belong to the much sought-after key styles of the Californians. Always typically boho-nouveau! New are licences for bags, eyewear and fragrances.
➥ www.trickers.com
➥ www.truereligionbrandjeans.com
L.O.C.K. ➢ L 11.4
Style society 12
➢ ST
b er lin b er lin
www.offset-fashion.eu Area L.O.C.K Hangar 7 Stand L 3.2
BREAD & BUTTER
Areas Airport Berlin-Tempelhof
www.breadan dbutte r.com /areas
Ar eas
B re ad & Butt e r A r eas In the Sport & Street area, the young and upcoming streetwear brands and the established Sport Lifestyle ones complement each other perfectly!
➢ area map & booth listing page 068
Street Fashion is the statement of a casual and, at the same time, strong attitude. The big brands with their sports, street and leisure-oriented collections have their platform in the Street Fashion area, which brings together brands with a similar energetic focus.
➢area map & booth listing page 072
Fashion Now brands allow a clear and unfiltrated reflection of today’s clothing culture. Full of versatile inspiration and multilayered interpretations, the mix of mainly feminine brands and womenswear is well ahead of time’s pulse.
➢ area map & booth listing page 076
Style is a statement, often transported through opinion leaders and celebrities. The brands of Style Society don’t just follow fast tendencies, but maintain their trend-setting role in the market.
➢ area map & booth listing page 080
The heart of the BREAD & BUTTER brand portfolio is denim, and as such, the Denim Base is located in the centre of the building complex. Here, major denim brands present their interpretations of the indigo fabric, complemented by their fashion collections. ➢ area map & booth listing page 084
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Understatement is the credo of the modern generation of global players; and their look is just as sleek and chic. It naturally combines casual wear with formal elegance, resulting in a reduced but strong and sophisticated style. ➢ area map & booth listing page 090
The Urban Superior Men area answers the modern man’s demand for a subtle elegance which adequately dresses him throughout the day: from business trip to leisure time, from city to countryside, from gym to dinner. ➢ area map & booth listing page 094
L.O.C.K. is the powerful platform for labels with a strong heritage whose philosophy is based on values such as the highest standards and longevity. Reliable materials and substantial craftsmanship are major traits of their high-quality collections. ➢ area map & booth listing page 098
The leading fabric and related accessory producers and fashion product finishers have used BREAD & BUTTER as a marketing and communication platform in the last seasons.
➢ area map & booth listing page 102
As the pivotal point of the tradeshow for selected brands, the Luna Park combines “Fun & Profit” in a very special way. It’s a place to relax and eat, party and chill out, and last but not least, to do business.
➢ area map & booth listing page 106
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Alp hab e ti cal B r an d I n d e x
alp h abetical B ra nd ind ex Brand
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URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN ROOMS SPORT & STREET FASHION NOW
SR 11.3 SRR 01.7 S 08.2 F 15.1
093 093 071 079
URBAN SUPERIOR WOMEN STYLE SOCIETY ROOMS STYLE SOCIETY ROOMS
SRW STR 04.4 STR 04.6
093 083 083
FASHION NOW DENIM BASE DENIM BASE/GATES FASHION NOW ROOMS STYLE SOCIETY STYLE SOCIETY THE SOURCE/GATES STREET FASHION SPORT & STREET ROOMS FASHION NOW STYLE SOCIETY STYLE SOCIETY URBAN SUPERIOR WOMEN ROOMS URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN URBAN SUPERIOR MEN SPORT & STREET STREET FASHION URBAN SUPERIOR MEN SPORT & STREET SPORT & STREET Flea market
F 10.4 D 12 G 04 FR 01.11 ST 01.2 ST 07.2 G 17 SF 09.1 SPR 05.3 F 02.1 ST 16 ST 02.1 SRR 1.4 SR 05.3 SR 25 SR 26.3 S 23.1 SF 07.2 SR 41.2 S 04.2 FM 04.3
079 089 089 079 083 083 105 073 071 079 083 083 093 093 097 097 071 073 097 071 071
L.O.C.K. FASHION NOW STYLE SOCIETY SPORT & STREET Flea market URBAN SUPERIOR MEN ROOMS DENIM BASE URBAN SUPERIOR MEN STYLE SOCIETY DENIM BASE DENIM BASE URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN FASHION NOW STREET FASHION URBAN SUPERIOR MEN SPORT & STREET L.O.C.K. URBAN SUPERIOR WOMEN DENIM BASE DENIM BASE URBAN SUPERIOR WOMEN STREET FASHION L.O.C.K.
L 02.1 F 14 ST 02.2 FM 08 SRR 08.4 D 20.2 SR 19.3 ST 04.2 D 36 D 09 SR 11.4 SR 31.1 F 04.2 SF 05 SR 37 S 19.2 L 01 SR 02.1 D 05 D 05 SR 14.1 SF 05 L 08
101 079 083 071 097 089 097 083 087 089 093 097 079 073 097 071 101 093 089 089 093 073 101
# 0039 Italy 2 TWO 77breed 80%20 A A Magazine A&G by Amal Guessous A&G by Amal Guessous Adelheid-Werkstatt des wahren Glücks ➢ NEW adidas Originals ➢ NEW adidas Originals Affentor Frankfurt Affliction Clothing ➢ NEW AG Adriano Goldschmied Air Creative Alpha Industries Alprausch Alternative Apparel American Vintage Amplified Anjara ➢ NEW Apair ➢ NEW ARQUEONAUTAS ➢ NEW Arrow ➢ NEW Asics A-Style ➢ NEW Auckland XTRM ➢ NEW Axion Azita B B.D. Baggies b.young Baby Phat Bagjack ➢ NEW BAILEY of HOLLYWOOD ➢ NEW BBB by uslu airlines BCKY Bocinsky Bejeweled Ben Sherman Bench Bensimon Collection Bilsar Birkenstock Björkvin BJÖRN BORG BK British Knights Blauer ➢ NEW Blaumax Blend Blendshe Bloch Blowfish Blue Blood
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Blutsgeschwister bobi Bomboogie Bottonificio BAP Boxfresh Braez Bray Steve Alan BSA Buddhist Punk Buffalo Boots By Ti-Mo
FASHION NOW URBAN SUPERIOR WOMEN STREET FASHION THE SOURCE/GATES SPORT & STREET URBAN SUPERIOR WOMEN FASHION NOW ROOMS FASHION NOW ROOMS STYLE SOCIETY FASHION NOW URBAN SUPERIOR WOMEN
F 03.1 SR 16.1 SF 04.3 G 11 S 21.2 SR 03.2 FR 02 FR 02 ST 01.3 F 08.3 SR 02.2
079 093 073 105 071 093 079 079 083 079 093
SPORT & STREET THE SOURCE/GATES LUNA PARK URBAN SUPERIOR MEN ROOMS SPORT & STREET ROOMS DENIM BASE DENIM BASE STREET FASHION URBAN SUPERIOR MEN STYLE SOCIETY SPORT & STREET ROOMS L.O.C.K. FASHION NOW STYLE SOCIETY SPORT & STREET URBAN SUPERIOR MEN URBAN SUPERIOR MEN SPORT & STREET ROOMS L.O.C.K. URBAN SUPERIOR MEN ROOMS DENIM BASE FASHION NOW DENIM BASE FASHION NOW URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN STYLE SOCIETY SPORT & STREET SPORT & STREET DENIM BASE URBAN SUPERIOR MEN URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN STYLE SOCIETY
S 04.2 G 18 LP 06 SRR 09 SPR 01.8 D 11 D 08 SF 07.1 SR 41.1 ST 09.2 SPR 05.8 L 11.3 F 05.1 ST 06 S 07.2 SR 19.1 SR 23 SPR 01.9 L 18 SRR 04 D 07 F 15.1 D 17 F 15.1 SR 27.3 SR 10.2 ST 13.1 S 20.2 S 07.3 D 32 SR 41.1 SR 31.4 SR 06.2 ST 06
071 105 106 097 071 089 089 073 097 083 071 101 079 083 071 097 097 071 101 097 089 079 089 079 097 093 083 071 071 087 097 097 093 083
STYLE SOCIETY SPORT & STREET ROOMS STYLE SOCIETY DENIM BASE
ST 14 SPR 02.10 ST 10 D 16
083 071 083 089
L.O.C.K. SPORT & STREET ROOMS FASHION NOW ROOMS URBAN SUPERIOR MEN FASHION NOW L.O.C.K. DENIM BASE DENIM BASE SPORT & STREET STYLE SOCIETY STYLE SOCIETY
L 03.1 SPR 01.4 FR 01.4 SR 39 F 13 L 05.1 D 15 D 27 S 12.1 ST 04.1 ST 03.1
101 071 079 097 079 101 089 087 071 083 083
C C1RCA ➢ NEW Cadica Café del Mar Camel Active CAMO Camper CAMPUS by Marc O‘Polo Catbalou Charapa Chaser LA Cheapo ➢ NEW Checkin‘Out 1212 Chipie Shoes Christian Audigier Chunk ➢ NEW CINQUE ck Calvin Klein Footwear Clae Clarks Originals ➢ NEW Closed Colin‘s Colors of California Converse Coral Blue ➢ NEW Cowboy‘s Belt Cream Creative Recreation Criminal Damage Cross Colours Cross Jeanswear Co. CRP Cruyff Classics ➢ NEW crying fashion Crystal Rock CRYSTALLIZED™ – Swarovski Elements CTRL Custo Barcelona ➢ NEW Cycle D ➢ NEW Dayton ➢ NEW DCMA Collective Deby Debo Decoy DEHA ➢ NEW DENHAM the Jeanmaker Dept Desigual Dickies ➢ NEW Dirtee Hollywood Disney Couture Jewellery
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Brand
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DND Denim Development ➢ NEW DONDUP Draven Shoes Dream Team Drunknmunky drykorn ➢ NEW DUKES Finest Vintage Artisan Dunlop
FASHION NOW URBAN SUPERIOR WOMEN SPORT & STREET ROOMS SPORT & STREET ROOMS SPORT & STREET URBAN SUPERIOR MEN
F 01.2 SR 13.2 SPR 05.9 SPR 02.15 S 10.2 SR 18.1
079 093 071 071 071 097
L.O.C.K. ROOMS SPORT & STREET
LR 04 S 06.1
101 071
STYLE SOCIETY SPORT & STREET L.O.C.K. URBAN SUPERIOR MEN ROOMS FASHION NOW SPORT & STREET STYLE SOCIETY THE SOURCE/L.O.C.K. ROOMS SPORT & STREET DENIM BASE
ST 06 S 20.2 L 14 SRR 08.5 F 11 S 12.2 ST 13.2 LR 03 S 13.2 D 19
083 071 101 097 079 071 083 105 071 089
URBAN SUPERIOR MEN ROOMS FASHION NOW URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN SPORT & STREET URBAN SUPERIOR WOMEN Rooms URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN ROOMS URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN FASHION NOW L.O.C.K. L.O.C.K. L.O.C.K.
SRR 08.7 F 10.2 SR 05.2 SR 21.4 S 02.3 SRR 03.1 SR 02.4 SRR 01.10 SR 30.3 SR 14.2 F 02.3 L 13.1 L 13.3 L 13.2
097 079 093 097 071 093 093 093 097 093 079 101 101 101
FASHION NOW STYLE SOCIETY ROOMS THE SOURCE/GATES SPORT & STREET SPORT & STREET URBAN SUPERIOR MEN L.O.C.K. STREET FASHION STYLE SOCIETY L.O.C.K. ROOMS DENIM BASE SPORT & STREET Flea market URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN STREET FASHION SPORT & STREET DENIM BASE SPORT & STREET ROOMS SPORT & STREET FASHION NOW ROOMS SPORT & STREET Flea market URBAN SUPERIOR MEN ROOMS STYLE SOCIETY ROOMS L.O.C.K. STREET FASHION L.O.C.K.
F 07.2 STR 02.8 G 19 S 03.1 S 03.1 SR 20.1 L 07.1 SF 05 ST 13.1 LR 04 D 37 FM 03.1 SR 04.1 SR 30.2 SR 01 SF 06.3 S 08.3 D 25 SPR 02.9 S 10.1 FR 04 FM 02.2 SRR 08.10 STR 04.8 L 19 SF 02.2 L 16
079 083 105 071 071 097 101 073 083 101 087 071 093 097 093 073 071 087 071 071 079 071 097 083 101 073 101
E Ed Hardy Edward Scissorhands Edwin El Ganso El Naturalista Element Eleven Paris Elleti (LABORATORIO) Elvine Energie English Laundry by Christopher Wicks erfurt luxury accessories Escapulario Eskey Established 1971 by Rockport Et compagnie... Etincelle Eucalyptus EUROPANN-TABOO European Culture ➢ NEW EVAW/wave Evisu Evisu Evisu Shoos F F by Friis Famous Forever FashionUnited ➢ NEW FAT ➢ NEW FAT SPORT Feiyue Feldmoser ➢ NEW Feud London Fidelity Denim ➢ NEW Filson Firetrap Firmament flip*flop Florentino Floris Van Bommel Fly London Fly53 ➢ NEW Fornarina Forvert Fox Fracomina Frank 151 Frank Wright ➢ NEW Freaky Nation ➢ NEW Fred de la Bretonière Fred Mello Fred Perry Ltd.
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Freddy the Club Free For Humanity Freesoul Freestyle Magazine Freshcotton Friis & Company Frye Fuga FULLCIRCLE
URBAN SUPERIOR WOMEN STYLE SOCIETY DENIM BASE SPORT & STREET Flea market SPORT & STREET Flea market FASHION NOW URBAN SUPERIOR MEN STREET FASHION URBAN SUPERIOR MEN
SR 05.1 ST 08.1 D 31 FM 05 FM 03.4 F 07.2 SR 23 SF 02.3 SR 36.2
093 083 087 071 071 079 097 073 097
URBAN SUPERIOR MEN STREET FASHION URBAN SUPERIOR MEN STREET FASHION DENIM BASE STREET FASHION FASHION NOW ROOMS STYLE SOCIETY URBAN SUPERIOR WOMEN L.O.C.K. ROOMS DENIM BASE/Gates SPORT & STREET URBAN SUPERIOR MEN SPORT & STREET ROOMS URBAN SUPERIOR MEN SPORT & STREET ROOMS URBAN SUPERIOR MEN ROOMS DENIM BASE DENIM BASE/LUNA PARK DENIM BASE DENIM BASE DENIM BASE STYLE SOCIETY
SR 40.1 SF 11.1 SR 38.1 SF 04.2 D 24 SF 08 FR 01.10 ST 05 SR 02.3 LR 04 G 02 S 19.1 SR 31.3 SPR 05.5 SR 29.3 SPR 02.14 SRR 08.9 D 40 LP 10 D 39 D 29 D 10 ST 05
097 073 097 073 087 073 079 083 093 101 089 071 097 071 097 071 097 087 089 087 087 089 083
URBAN SUPERIOR MEN URBAN SUPERIOR MEN THE SOURCE/GATES SPORT & STREET FASHION NOW STYLE SOCIETY ROOMS URBAN SUPERIOR MEN FASHION NOW DENIM BASE L.O.C.K. STREET FASHION STREET FASHION FASHION NOW SPORT & STREET Flea market STYLE SOCIETY STYLE SOCIETY URBAN SUPERIOR MEN URBAN SUPERIOR MEN ROOMS URBAN SUPERIOR MEN STYLE SOCIETY FASHION NOW STYLE SOCIETY ROOMS SPORT & STREET SPORT & STREET L.O.C.K.
SR 20.3 SR 20.2 G 09 S 23.2 F 09.1 STR 04.5 SR 22.2 F 16 D 16 L 13.4 SF 03.1 SF 09.2 F 06.1 FM 01.4 ST 01.1 ST 01.3 SR 28.1 SRR 08.2 SR 27.4 ST 09.1 F 02.2 STR 01.1 S 05.2 S 13.1 L 06
097 097 105 071 079 083 097 079 089 101 073 073 079 071 083 083 097 097 097 083 079 083 071 071 101
URBAN SUPERIOR MEN FASHION NOW
SR 33.3 F 14
097 079
G Ganesh Gang Gant Footwear Garcia Jeanswear GAS Gaudì Gentle Fawn GEORGE GINA & LUCY Gestuz ➢ NEW Gilded Age Gipsy Gola Classics Goliath Goorin Bros. goosecraft Gourmet Grotesque G-Star RAW G-Star RAW Fashion Show G-Star RAW Footwear ➢ NEW GUESS Jeans Guru Gwynedds H H by Hudson HAMAKI-HO Hans Boodt Mannequins Happy Socks Hard Hearted Harlot ➢ NEW Harley Davidson Clothing Hartford ➢ NEW Havaianas Heavy Project ➢ NEW Heiko Storz Hell‘s Kitchen Herrlicher Heyu Highsnobiety Hollywood Milano House of the Gods Hox HUB Footwear Huberman‘s New York Hudson Jeans hüftgold Humanity for all hummel Humör Hunter I Iceman Ichi
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Indian Rose Ipanema Iriedaily Iron Fist It‘s ITV Denim
DENIM BASE FASHION NOW SPORT & STREET ROOMS SPORT & STREET DENIM BASE THE SOURCE/GATES
D 06 F 05.3 SPR 01.1 S 20.1 D 16 G 10
089 079 071 071 089 105
L.O.C.K. URBAN SUPERIOR WOMEN DENIM BASE SPORT & STREET URBAN SUPERIOR WOMEN ROOMS URBAN SUPERIOR MEN ROOMS L.O.C.K. SPORT & STREET ROOMS URBAN SUPERIOR MEN ROOMS URBAN SUPERIOR WOMEN ROOMS SPORT & STREET ROOMS STYLE SOCIETY URBAN SUPERIOR WOMEN
L 07.2 SR 12.1 D 15 S 22.2 SRR 01.13 SRR 08.8 L 12.1 SPR 02.8 SRR 05 SRR 01.6 SPR 01.2 ST 03.1 SR 11.2
101 093 089 071 093 097 101 071 097 093 071 083 093
URBAN SUPERIOR WOMEN STREET FASHION SPORT & STREET SPORT & STREET STREET FASHION SPORT & STREET SPORT & STREET STYLE SOCIETY STREET FASHION FASHION NOW DENIM BASE STYLE SOCIETY ROOMS FASHION NOW ROOMS URBAN SUPERIOR WOMEN ROOMS FASHION NOW URBAN SUPERIOR MEN ROOMS FASHION NOW FASHION NOW ROOMS URBAN SUPERIOR WOMEN SPORT & STREET DENIM BASE
SR 05.3 SF 06.1 S 02.2 S 07.3 SF 02.1 S 03.3 S18.1 ST 03.3 SF 10.2 F 05.1 D 19 STR 02.2 FR 01.5 SRR 01.2 F 08.2 SRR 08.3 F 06.1 FR 01.1 SR 10.2 S 15 D 18
093 073 071 071 073 071 071 083 073 079 089 083 079 093 079 097 079 079 093 071 089
SPORT & STREET L.O.C.K. ROOMS URBAN SUPERIOR WOMEN SPORT & STREET URBAN SUPERIOR WOMEN ROOMS STREET FASHION SPORT & STREET ROOMS URBAN SUPERIOR WOMEN DENIM BASE/GATES DENIM BASE DENIM BASE/Gates URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN ROOMS DENIM BASE DENIM BASE URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN SPORT & STREET URBAN SUPERIOR WOMEN ROOMS
S 11.3 L 03 SR 10.1 S 16 SRR 01.11 SF 01.2 SPR 01.6 SR 13 G 06 D 38 G 01 SR 12.2 SRR 05 D 21 D 21.1 SR 29.4 SR 03.1 S 21.1 SRR 01.9
071 101 093 071 093 073 071 093 089 087 089 093 097 087 087 097 093 071 093
J ➢ NEW Jack Spade ➢ NEW Jagger & Evans JC Rags Jeepers Peepers JEFFREY CAMPBELL Joe Black John Smedley Joker Brand ➢ NEW Jost JOYCE BEACHGIRL Joyrich Junk Food Just Female K Kaffe KangaROOS Kangol Kani Ladies Kaporal 5 Kawasaki Keds Key Closet khujo Kickers Killah King Baby King Louie Klaya Kling ➢ NEW Knowledge Cotton Apparel Kocca Komodo Kön & Mön K-Swiss Kuyichi L L.A. Gear LABORATORIO LA FÉE Maraboutée Lacoste Footwear LAmade Lavand Lazy Oaf Le Gatte ➢ NEW Lee Lee Cooper ➢ NEW Legend Lena Hoschek ➢ NEW Leonhard Heyden LEVI‘S® LEVI‘S® Accessories Lexington Clothing Co ➢ NEW Liebeskind Berlin Lightning Bolt ➢ NEW Lilith
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LimitEDition Lise Lindvig ➢ NEW Liu Jeans ➢ NEW Live & Love ➢ NEW LNA Local Celebrity ➢ NEW Loft Design By... Logosh!rt ➢ NEW Lomography Lonsdale Lodown Magazine LTB ➢ NEW Lyle & Scott Lysgaard
SPORT & STREET Flea market FASHION NOW URBAN SUPERIOR WOMEN STYLE SOCIETY ROOMS STYLE SOCIETY SPORT & STREET ROOMS URBAN SUPERIOR MEN STREET FASHION SPORT & STREET STREET FASHION SPORT & STREET Flea market DENIM BASE L.O.C.K. URBAN SUPERIOR WOMEN
FM 01.0 F 10.4 SR 17 STR 04.2 ST 03.1 SPR 05.2 SR 29.2 SF 03.3 S 07.1 SF 03.2 FM 04.4 D 04 L 07.4 SR 05.3
071 079 093 083 083 071 097 073 071 073 071 089 101 093
SPORT & STREET ROOMS LUNA PARK SPORT & STREET ROOMS DENIM BASE SPORT & STREET ROOMS L.O.C.K. URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN
SPR 02.7 LP 04 SPR 05.5 D 01 SPR 01.5 L 09.2 SR 18.2 SR 07
071 106 071 089 071 101 097 093
URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN L.O.C.K. ROOMS DENIM BASE/Gates DENIM BASE FASHION NOW ROOMS L.O.C.K. STYLE SOCIETY URBAN SUPERIOR WOMEN SPORT & STREET DENIM BASE URBAN SUPERIOR MEN ROOMS FASHION NOW ROOMS DENIM BASE/Gates URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN DENIM BASE SPORT & STREET STREET FASHION URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN L.O.C.K. URBAN SUPERIOR WOMEN FASHION NOW FASHION NOW STYLE SOCIETY DENIM BASE STYLE SOCIETY Rooms
SR 28.3 SR 05.3 SR 38.2 LR 04 G 02 D 28 FR 05 L 07.1 ST 15.2 SR 10.4 S 09.4 D 16 SRR 08.1 FR 01.8 G 19.1 SR 12.3 SR 16.2 D 19 S 14.2 SF 01.1 SR 36.1 SR 08.2 L 07.3 SR 03.3 F 09.2 F 15.1 ST 03.4 D 35 STR 02.4
097 093 097 101 089 087 079 101 083 093 071 089 097 079 087 093 093 089 071 073 097 093 101 093 079 079 083 087 083
L.O.C.K.
L 04
101
URBAN SUPERIOR MEN FASHION NOW L.O.C.K. DENIM BASE SPORT & STREET SPORT & STREET SPORT & STREET
SR 42 F 04.1 L 11.2 D 34 S 09.3 S 17 S 14.1
097 079 101 087 071 071 071
M MAD FOOT! MADE-BY Maians Maison Scotch ➢ NEW Manhattan Portage ➢ NEW Mao Marc O‘Polo Margit Brandt ➢ NEW Marithé + Francois Girbaud Actlive martinica Maruti ➢ NEW Master Smith Mauritius Mavi Jeans maze ➢ NEW Meindl MEK Denim Melissa Merc London Met Mexicana Old Gringo ➢ NEW mi lajki Michalsky Mina UK Minimum ➢ NEW Miss Sixty ➢ NEW MLB mode... information ➢ NEW Modern Amusement ➢ NEW Modström Moma Moschino Motel Mou MUNICH „Special Edition“ Mustang Mynx Apparel N ➢ NEW n.d.c. made by hand ➢ NEW N.Z.A. New Zealand Auckland N2 ➢ NEW Naked & Famous Denim Napapijri Never Ever New Balance New Era
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Nicholas Deakins Nickelson ➢ NEW Nigel Cabourn ➢ NEW Nike Nikita Clothing ➢ NEW nique Nixon Noa Noa Noblesse NOBRAND Nudie Jeans Co. numero 10 nümph
URBAN SUPERIOR MEN STREET FASHION L.O.C.K. ROOMS SPORT & STREET ROOMS SPORT & STREET FASHION NOW ROOMS DENIM BASE URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN L.O.C.K. L.O.C.K. FASHION NOW
SR 19.2 SF 06.4 LR 04 SPR 06 S 09.2 FR 01.2 D 20.1 SR 10.3 SR 07 SR 32.3 L 17 L 09.2 F 10.3
097 073 101 071 071 079 087 093 093 097 101 101 079
URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN SPORT & STREET ROOMS L.O.C.K. THE SOURCE/L.O.C.K. ROOMS FASHION NOW ROOMS URBAN SUPERIOR WOMEN ROOMS DENIM BASE STYLE SOCIETY SPORT & STREET ROOMS SPORT & STREET ROOMS STYLE SOCIETY SPORT & STREET ROOMS STYLE SOCIETY SPORT & STREET Flea market FASHION NOW
SR 09.3 SR 08.1 SR 09.4 SPR 05.6 L 03.2 LR 03 FR 01.9 SRR 01.12 D 30 ST 08.5 SPR 04 SPR 02.13 ST 08.5 SPR 02.6 ST 04.2 FM 01.2 F 01.2
093 093 093 071 101 105 079 093 087 083 071 071 083 071 083 071 079
STYLE SOCIETY L.O.C.K. URBAN SUPERIOR MEN SPORT & STREET STREET FASHION FASHION NOW STYLE SOCIETY SPORT & STREET L.O.C.K. SPORT & STREET ROOMS STYLE SOCIETY FASHION NOW DENIM BASE STYLE SOCIETY ROOMS DENIM BASE DENIM BASE/Gates SPORT & STREET L.O.C.K. DENIM BASE STYLE SOCIETY ROOMS STYLE SOCIETY FASHION NOW SPORT & STREET FLEA MARKET URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN SPORT & STREET URBAN SUPERIOR MEN
ST 06 L 32 SR 21.3 S 13.3 SF 03.4 F 04.2 ST 08.2 S 09.1 L 09.3 SPR 02.2 ST 11 F 09.4 D 23 STR 01.2 D 23 G 01 S 13.4 L 09.4 D 03 STR 02.3 ST 07.1 F 01.2 FM 04.2 SR 30.1 SR 09.1 S 03.4 SR 21.4
083 101 097 071 073 079 083 071 101 071 083 079 087 083 087 089 071 101 089 083 083 079 071 097 093 071 097
URBAN SUPERIOR MEN ROOMS SPORT & STREET ROOMS URBAN SUPERIOR MEN
SRR 06 SPR 05.4 SR 33.1
097 071 097
O Oakwood Octopus Odd Molly Odessa Footwear ➢ NEW offset Okinawa (LABORATORIO) Olga de Polga OndadeMar One Green Elephant ➢ NEW One Teaspoon Onitsuka Tiger Ontour ➢ NEW Original Retro Brand ➢ NEW Orisue Outpost Trading Co. Overkill Oxmo P Paco Chicano Palladium ➢ NEW Pantanetti Panuu Papfar Papillio Parasuco Paul Frank PDO1 by PANTOFOLA D‘ORO Penfield People‘s Market Pepaloves Pepe Jeans London Pepe Jeans London Footwear Pepe Jeans London Kids ➢ NEW Petrol PF Flyers pH7 Phard Philip Sitbon Philipp Plein Phobia PIG Magazine Plomo O Plata ➢ NEW Poems Pointer Footwear Polbot ➢ NEW Polo Jeans Co. Ralph Lauren Powder Room ➢ NEW Premiata
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Pretty Ballerinas ➢ NEW prim i am Pro Keds ➢ NEW Product Classics ➢ NEW PRPS Psycho Cowboy ➢ NEW Punkrose ➢ NEW pushBUTTON Pussy Deluxe
URBAN SUPERIOR WOMEN STREET FASHION SPORT & STREET SPORT & STREET ROOMS L.O.C.K. ROOMS DENIM BASE SPORT & STREET ROOMS FASHION NOW ROOMS FASHION NOW
SR 05.2 SF 05 S11.4 SPR 02.12 LR 01 D 05 SPR 03 FR 01.3 F 07.1
093 073 071 071 101 089 071 079 079
SPORT & STREET URBAN SUPERIOR MEN
S 06.2 SR 28.4
071 097
URBAN SUPERIOR MEN ROOMS URBAN SUPERIOR MEN ROOMS SPORT & STREET ROOMS SPORT & STREET STYLE SOCIETY URBAN SUPERIOR MEN STYLE SOCIETY STYLE SOCIETY URBAN SUPERIOR MEN FASHION NOW L.O.C.K. ROOMS STREET FASHION SPORT & STREET SPORT & STREET Flea market STYLE SOCIETY STYLE SOCIETY ROOMS DENIM BASE DENIM BASE URBAN SUPERIOR MEN SPORT & STREET STYLE SOCIETY STYLE SOCIETY SPORT & STREET SPORT & STREET ROOMS STYLE SOCIETY STREET FASHION URBAN SUPERIOR MEN STREET FASHION SPORT & STREET URBAN SUPERIOR MEN SPORT & STREET
SRR 03.1 SRR 07 SPR 02.11 S 07.4 ST 11 SR 30.1 ST 03.3 ST 04.3 SR 32.1 F 01.1 LR 04 SF 04.1 S 01 FM 03.2 ST 01.3 STR 04.3 D 20 D 20 SR 27.1 S 04.3 ST 15.1 ST 09.2 S 08.1 SPR 05.4 ST 07.3 SF 02.4 SR 22.1 SF 05 S 05.3 SR 21.2 S 12.3
097 097 071 071 083 097 083 083 097 079 101 073 071 071 083 083 089 089 097 071 083 083 071 071 083 073 097 073 071 097 071
URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN ROOMS SPORT & STREET ROOMS URBAN SUPERIOR WOMEN DENIM BASE SPORT & STREET SPORT & STREET URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN FASHION NOW DENIM BASE L.O.C.K. STYLE SOCIETY ROOMS URBAN SUPERIOR WOMEN ROOMS FASHION NOW
SR 31.2 SRR 01.1 SPR 02.1 SR 04.2 D 26 S 18.2 S 11.4 SR 13 SR 40.2 SR 09.2 SR 29.1 F 12 D 01 L 03.2 STR 02.1 SRR 02 F 03.3
097 093 071 093 087 071 071 093 097 093 097 079 089 101 083 093 079
Q Q Quba Sails R R 867 R95th Radii Footwear Ragwear Rainbeaux Rawberry Rawkn Jeans Rebel Cashmere ➢ NEW Red Oak Red Soul Red Wing Shoes Redskins Territory Reebok Reed Space Religion ➢ NEW Remetee Replay Replay Footwear Reset Revolution ➢ NEW rich & royal Ringspun ➢ NEW Rip Curl Ripzone Robin‘s Jean Rocket Dog Royal Sunday Rubber Duck ➢ NEW Rucanor Runner Bean RVCA S S***R S.ensoie Paris SABRE Sack‘s Salsa Santa Cruz Saucony Originals Save The Queen! Scapa Sports Schiesser Revival Schmoove Scholl Scotch & Soda ➢ NEW Seann Jewall by Kapraun See beloW SELECTED FEMME/HOMME Sendra Boots
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Alp hab e ti cal B r an d I n d e x
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SET Seven 7 ➢ NEW Shabbies Amsterdam ➢ NEW Shulong Silver Dagger Silvian Heach ➢ NEW Simbols Simple Shoes Sixpack France Skullcandy Skunkfunk Slazenger Smet Smiley Collection Smiley Happy Sports Smileyworld S‘NOB ➢ NEW Soft Rebels Solid SOONE Soul Edge Sperry Top-Sider ➢ NEW Spiewak Spingle Move Spitfire Spoom Sport & Street ➢ NEW Sportalm Sportswear International SPY Stampd‘ LA Stand Up Staple Starcow Stetson ➢ NEW STITCH‘S st-martins Stockman ➢ NEW Strellson Premium Strellson Sportswear Striipe ➢ NEW Studio D‘Artisan Stylebutler ➢ NEW suecomma bonnie Sugarhill Boutique ➢ NEW SUIT Summer Inside Super Sunglasses Superdry Supertrash, Born in L.A. Supremebeing Svea Swedish Hasbeens Sweet Years
URBAN SUPERIOR MEN STYLE SOCIETY L.O.C.K. STYLE SOCIETY ROOMS STYLE SOCIETY ROOMS FASHION NOW ROOMS URBAN SUPERIOR MEN STREET FASHION SPORT & STREET ROOMS SPORT & STREET STREET FASHION SPORT & STREET STYLE SOCIETY FASHION NOW STREET FASHION FASHION NOW URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN FASHION NOW SPORT & STREET FASHION NOW SPORT & STREET L.O.C.K. ROOMS STYLE SOCIETY ROOMS SPORT & STREET ROOMS FASHION NOW SPORT & STREET FLEA MARKET URBAN SUPERIOR MEN LUNA PARK STYLE SOCIETY SPORT & STREET ROOMS SPORT & STREET ROOMS SPORT & STREET ROOMS SPORT & STREET Flea market L.O.C.K. STYLE SOCIETY URBAN SUPERIOR WOMEN THE SOURCE/GATES URBAN SUPERIOR MEN DENIM BASE STREET FASHION L.O.C.K. URBAN SUPERIOR WOMEN STYLE SOCIETY ROOMS FASHION NOW ROOMS URBAN SUPERIOR WOMEN SPORT & STREET ROOMS SPORT & STREET ROOMS DENIM BASE URBAN SUPERIOR WOMEN SPORT & STREET FASHION NOW ROOMS URBAN SUPERIOR WOMEN ROOMS DENIM BASE
SR 34 ST 01.2 L 19 STR 02.5 STR 04.1 FR 03 SR 21.1 SF 11.2 SPR 02.4 S 04.1 SF 11.3 S 11.2 ST 06 F 06.3 SF 06.2 F 06.3 SR 07 SR 06.1 F 01.2 S 22.1 F 01.1 S 05.4 LR 04 STR 02.6 SPR 02.5 F 03.2 FM 01.1 SR 28.2 LP 03 ST 03.2 SPR 01.2 SPR 05.7 SPR 02.3 FM 04.0 L 12.2 ST 08.3 SR 07 G 12 SR 35 D 22 SF 05 L 11.1 SR 06.1 STR 02.7 FR 01.7 SR 07 SPR 05.1 SPR 01.3 D 13 SR 15 S 03.2 FR 01.12 SRR 01.3 D 02
097 083 101 083 083 079 097 073 071 071 073 071 083 079 073 079 093 093 079 071 079 071 101 083 071 079 071 097 106 083 071 071 071 071 101 083 093 105 097 087 073 101 093 083 079 093 071 071 089 093 071 079 093 089
SPORT & STREET ROOMS URBAN SUPERIOR MEN DENIM BASE THE SOURCE/GATES THE SOURCE/GATES DENIM BASE/GATES URBAN SUPERIOR WOMEN LUNA PARK L.O.C.K.
SPR 01.4 SR 32.2 D 14 G 08 G 13 G 15 SR 05.3 LP 12 L 11.1
071 097 089 105 105 087 093 106 101
T T.I.T.S. Brand Takeshy Kurosawa Take-Two Tejidos ROYO Testa Textilwirtschaft ➢ NEW The Barn The Labelfinder ➢ NEW The Real McCoys
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Throttleman TIE-UPS Timezone Timezone Titis tokidoki ➢ NEW Tokyo Jane Toon Couture TOUGH Jeansmith Traffic People TRC Candiani (LABORATORIO) ➢ NEW Tricker‘s TRIWA TRS True Religion Brand Jeans True Religion Shoes Twelve Symbols Twist & Tango Two Angle
URBAN SUPERIOR MEN FASHION NOW LUNA PARK STREET FASHION FASHION NOW ROOMS DENIM BASE URBAN SUPERIOR WOMEN STYLE SOCIETY STYLE SOCIETY ROOMS FASHION NOW THE SOURCE/L.O.C.K. ROOMS L.O.C.K. URBAN SUPERIOR MEN STREET FASHION STYLE SOCIETY STYLE SOCIETY STYLE SOCIETY URBAN SUPERIOR WOMEN ROOMS SPORT & STREET
SR 24 F 05.2 LP 02 SF 10.1 FR 01.6 D 25 SR 10.2 ST 04.2 STR 04.7 F 08.1 LR 03 L 11.4 SR 27.2 SF 05 ST 12 ST 12 ST 04.2 SRR 01.8 S 05.1
097 079 106 073 079 087 093 083 083 079 105 101 097 073 083 083 083 093 071
FASHION NOW URBAN SUPERIOR WOMEN SPORT & STREET ROOMS SPORT & STREET Flea market
F 06.2 SR 09.2 SPR 03 FM 01.3
079 093 071 071
FASHION NOW URBAN SUPERIOR MEN URBAN SUPERIOR WOMEN URBAN SUPERIOR WOMEN URBAN SUPERIOR MEN ROOMS L.O.C.K. SPORT & STREET Flea market FASHION NOW THE SOURCE/GATES STYLE SOCIETY STYLE SOCIETY SPORT & STREET FASHION NOW SPORT & STREET ROOMS
F 10.1 SR 33.2 SR 11.1 SR 11.1 SRR 08.6 L 11.1 FM 03.3 F 15.2 G 14 ST 08.4 ST 04.1 S 11.1 F 07.1 SPR 01.7
079 097 093 093 097 101 071 079 105 083 083 071 079 071
URBAN SUPERIOR WOMEN LUNA PARK STYLE SOCIETY L.O.C.K. SPORT & STREET ROOMS SPORT & STREET FASHION NOW STYLE SOCIETY ROOMS SPORT & STREET Flea market L.O.C.K. DENIM BASE/LUNA PARK
SR 03.3 LP 01 ST 04.2 L 10 SPR 02.15 S 02.1 F 09.3 STR 03 FM 04.1 L 02.2 LP 11
093 106 083 101 071 071 079 083 071 101 089
FASHION NOW
F 04.3
079
URBAN SUPERIOR WOMEN ROOMS SPORT & STREET ROOMS DENIM BASE
SRR 01.5 SPR 03 D 03
093 071 089
U UMM underground music movement Uncover Unltd. by Marc Ecko uslu airlines V ➢ NEW Vagabond ➢ NEW Van Gils Vanzetti Vanzetti Selection Veja ➢ NEW Viberg Boots VICE Magazine Victoria View-Publications ➢ NEW Vintage 1 ➢ NEW Violet Vision Streetwear Vive Maria Volta Footwear W W6YZ WAD Magazine We the People Denim Wellensteyn Wemoto WeSC Who‘s that Girl William Rast Wood Wood Woolrich Wrangler Y Yumi Z Zinga Cashmere Zoo York Footwear ZU Elements
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S po rt & str e e t
www.b r eadan d b ut te r.c o m / s po rta n d str e e t
In the Sport & Street area, the young and upcoming streetwear brands and the established Sport Lifestyle ones complement each other perfectly! The creativity and credibility of the small influencers combined with the reputation and resources of the bigger brands result in a powerful community feeling.
L.O.C.K.
URBAN SUPERIOR MEN
URBAN SUPERIOR WOMEN
DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
Solidarity is an aspect of great importance to the brands whose origins lie in hip-hop, street art and the skater scene, and who feature a great love of detail and street credibility. Plus: collections of workand outerwear and the board-sport scene are represented.
PLATZ DER LUFTBRĂœCKE
b e r li n b e r li n
s po rt & str e e t
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SPR 06 Nike
SPR 05.5 Goorin Bros.,Maians SPR 05.6 Odessa SPR 05.4 Footwear Ripzone, Powder Room SPR 05.3 SPR 05.7 Alprausch Stand Up SPR 05.2 Local Celebrity
S 22.1 Soone
S 08.1 Rip Curl
S 22.2 Jeepers Peepers
S 07.2 Chunk
SPR 05.8 Cheapo
SPR 05.1 Summer Inside
S 07.3 Cross Colours, Kani Ladies
S 07.1 S 07.4 Lomography Ragwear
SPR 05.9 Draven
S 08.2 77 breed
S 09.1 Paul Frank
S 09.4 Merc London
S 09.3 Never Ever
S 09.2 Nikita
S 08.3 Fly 53
S 21.2 Boxfresh
S 21.1 Lightning Bolt
S 23.2 Happy Socks S 06.2 Q S 23.1 Asics
S 06.1 Dunlop
S 10.2 Drunknmunky
S 20.2 Criminal Damage, Edward Scissorhands
S 10.1 Fox
S 20.1 Iron Fist
FM 07 Forvert
SPR 03 Unltd. by Marc Ecko, Zoo York Footwear, Punkrose
FM 06 Makia S 05.2 hummel
SPR 04 Onitsuka Tiger
S 05.3 Rucanor
S 11.2 Slazenger
S 11.3 L.A. Gear
S 19.2 British Knights
S 05.1 S 05.4 Two Angle Sperry Top-Sider
S 11.4 S 11.1 Saucony Vision Streetwear Originals, PRO-Keds
S 19.1 Gola Classics
S 04.2 C1RCA, Axion
S 12.2 Element
S 18.2 Santa Cruz
FM 05 Freestyle Magazine
FM 08 Bagjack
FM 01.4 Highsnobiety S 04.3 S 04.1 Skullcandy Revolution
SPR 02.8 Joker Brand
SPR 02.9 Forvert
SPR 02.7 MAD FOOT! SPR 02.6 Orisue
SPR 02.10 CTRL SPR 02.11 SPR 02.5 Radii Spitfire SPR 02.12 SPR 02.4 Product Classics Sixpack France SPR 02.13 SPR 02.3 Ontour Staple SPR 02.2 Penfield
SPR 02.14 Gourmet SPR 02.15 SPR 02.1 Dreamteam, Wemoto Sabre SPR 01.6 SPR 01.5 Lazy Oaf Manhattan Portage SPR 01.7 SPR 01.4 Volta Footwear DCMA, T.I.T.S. SPR 01.8 SPR 01.3 CAMO Super Sunglasses SPR 01.9 SPR 01.2 Clae Joy Rich, Stampd'LA SPR 01.1 Iriedaily
S 12.1 Dickies
S 12.3 RVCA
S 18.1 Keds
FM 02.1 FM 02.2 Norse Frank 151
FM 04.3 Azita
FM 01.3 uslu airlines FM 03.1 FM 03.2 Firmament Reed Space
FM 01.2 Overkill S 03.2 S 03.3 Supremebeing Kawasaki
S 13.2 Elvine
S 13.3 Panuu
S 03.4 Pointer Footwear
S 13.1 Humรถr
S 13.4 PF Flyers
S 03.1 Fat, Fat Sport
S 02.2 Kangol
S 02.1 WeSC
S 01 Reebok
S 02.3 Established 1971 by Rockport
S 14.2 MLB
FM 03.1 FM 03.3 Freshcotton Vice
S 17 New Balance
FM 01.1 Sport & Street FM 01.0 LimitEDition
S 16 Lacoste Footwear
S 14.1 New Era
S 15 K-Swiss
FM 04.4 Lodown
FM 04.2 PIG FM 04.1 Wood Wood
FM 04.0 Starcow
s po rt & str e e t
ww w. b r e a da n d b u t t e r. c o m / s p o rtan d st r e e t
s p o r t & s tr e e t area map & booth listing
77breed Alprausch Asics Azita Axion Bagjack BK British Knights Boxfresh C1RCA CAMO Cheapo Chunk Clae Criminal Damage Cross Colours CTRL DCMA Collective Dickies Draven Shoes Dream Team Drunknmunky Dunlop Edward Scissorhands Element Elvine Established 1971 by Rockport FAT FAT SPORT Firmament Fly53 Forvert Fox Freshcotton Gola Classics Goorin Bros. Gourmet Happy Socks hummel Humör
b r e a d & b u t te r b e r l i n
S 08.2 SPR 05.3 S 23.1 FM 04.3 S 04.2 FM 08 S19.2 S 21.2 S 04.2 SPR 01.8 SPR 05.8 S 07.2 SPR 01.9 S 20.2 S 07.3 SPR 02.10 SPR 01.4 S 12.1 SPR 05.9 SPR 02.15 S 10.2 S 06.1 S 20.2 S 12.2 S 13.2 S 02.3 S 03.1 S 03.1 FM 03.1 S 08.3 SPR 02.9 S 10.1 FM 03.4 S19.1 SPR 05.5 SPR 02.14 S 23.2 S 05.2 S 13.1
Iriedaily Iron Fist Jeepers Peepers Joker Brand Joyrich Kangol Kani Ladies Kawasaki Keds K-Swiss L.A. Gear Lacoste Footwear Lazy Oaf Lightning Bolt LimitEDition Local Celebrity Lomography MAD FOOT! Maians Manhattan Portage Merc London MLB Never Ever New Balance New Era Nike Nikita Norse Odessa Footwear Onitsuka Tiger Ontour Orisue Overkill Panuu Paul Frank Penfield PF Flyers Pointer Footwear Powder Room Pro Keds
SPR 01.1 S 20.1 S 22.2 SPR 02.8 SPR 01.2 S 02.2 S 07.3 S 03.3 S 18.1 S 15 S 11.3 S 16 SPR 01.6 S 21.1 FM 01.0 SPR 05.2 S 07.1 SPR 02.7 SPR 05.5 SPR 01.5 S 09.4 S 14.2 S 09.3 S 17 S 14.1 SPR 06 S 09.2 FM 02.1 SPR 05.6 SPR 04 SPR 02.13 SPR 02.6 FM 01.2 S13.3 S 09.1 SPR 02.2 S 13.4 S 03.4 SPR 05.4 S 11.4
Product Classics Punkrose Q Radii Footwear Ragwear Reebok Reed Space Revolution Rip Curl Ripzone Rucanor RVCA SABRE Santa Cruz Saucony Originals Sixpack France Skullcandy Slazenger SOONE Sperry Top-Sider Spitfire Stampd‘ LA Stand Up Staple Starcow Summer Inside Super Sunglasses Supremebeing T.I.T.S. Brand Two Angle Unltd. by Marc Ecko uslu airlines Vision Streetwear Volta Footwear Wemoto WeSC Wood Wood Zoo York Footwear
SPR 02.12 SPR 03 S 06.2 SPR 02.11 S 07.4 S 01 fm 03.2 S 04.3 S 08.1 SPR 05.4 S 05.3 S 12.3 SPR 02.1 S 18.2 S 11.4 SPR 02.4 S 04.1 S 11.2 S 22.1 S 05.4 SPR 02.5 SPR 01.2 SPR 05.7 SPR 02.3 FM 04.0 SPR 05.1 SPR 01.3 S 03.2 SPR 01.4 S 05.1 SPR 03 FM 01.3 S 11.1 SPR 01.7 SPR 02.15 S 02.1 FM 04.1 SPR 03
St r e e t fas h i o n
www.b r ea dan d b ut te r.c o m / str e e tfas h i o n
Street Fashion is the statement of a casual and, at the same time, strong attitude. The big brands with their sports, street and leisureoriented collections have their platform in the Street Fashion area, which brings together brands with a similar energetic focus.
L.O.C.K.
URBAN SUPERIOR MEN
URBAN SUPERIOR WOMEN
DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
The mixture of all segments of contemporary urbanwear such as denim, sports fashion and streetwear, results in a smart diversity of collections: young and fresh, uncomplicated and trendy.
PLATZ DER LUFTBRĂœCKE
b e r li n b e r li n
str e e t fas h i o n
b r e a d & b u t te r b e r l i n
SF 04.1 Redskins Territory
SF 03.2 Lonsdale
SF 03.3 Logosh!rt
SF 03.1 Hell´s Kitchen
SF 03.4 Papfar
SF 02.4 Rocket Dog
SF 04.2 Garcia Jeanswear
SF 04.3 Bomboogie
SF 05 Björkvin, prim i am, Striipe, Blowfish, Feud London, Rubber Duck, TRS
SF 11.3 Skunkfunk
SF 11.2 Simple Shoes SF 11.1 Gang
SF 06.2 SF 06.3 Smiley Happy Fly London Sports
SF 10.2 khujo
SF 06.1 SF 06.4 KangaROOS Nickelson
SF 10.1 Timezone
SF 07.2 A-Style
SF 09.2 Herrlicher
SF 07.1 Catbalou
SF 09.1 Alpha Industries
SF 02.3 Fuga
SF 02.2 Fred Mello
SF 02.1 Kaporal 5
SF 01.2 Lavand
Fashion Gallery/1st Floor SF 08 Gaudì
SF 01.1 mode... information Berlin's Best Bagels
Lounge Cheesecake Factory
ww w. b r e a da n d b u t t e r. c o m / st r e e t fas h i o n
str e e t fas h i o n
s tr e e t fa s h i o n area map & booth listing
Alpha Industries A-Style Björkvin Blowfish Bomboogie Catbalou Feud London Fly London Fred Mello Fuga Gang Garcia Jeanswear Gaudì Hell‘s Kitchen Herrlicher KangaROOS Kaporal 5 khujo Lavand Logosh!rt Lonsdale mode... information Nickelson Papfar prim i am Redskins Territory Rocket Dog Rubber Duck Simple Shoes Skunkfunk Smiley Happy Sports Striipe Timezone TRS
b r e a d & b u t te r b e r l i n
SF 09.1 SF 07.2 SF 05 SF 05 SF 04.3 SF 07.1 SF 05 SF 06.3 SF 02.2 SF 02.3 SF 11.1 SF 04.2 SF 08 SF 03.1 SF 09.2 SF 06.1 SF 02.1 SF 10.2 SF 01.2 SF 03.3 SF 03.2 SF 01.1 SF 06.4 SF 03.4 SF 05 SF 04.1 SF 02.4 SF 05 SF 11.2 SF 11.3 SF 06.2 SF 05 SF 10.1 SF 05
fas h i o n n ow
Fashion Now brands allow a clear and unfiltrated reflection of today’s clothing culture. Full of versatile inspiration and multilayered interpretations, the mix of mainly feminine brands and womenswear is well ahead of time’s pulse.
L.O.C.K.
URBAN SUPERIOR MEN
URBAN SUPERIOR WOMEN
DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
Shoe and accessory brands complete the head-to-toe look of the now, jewellery with a love of detail tops it off. Fashion Now – a colourful blend of segments.
PLATZ DER LUFTBRÜCKE
b e r li n b e r li n
ww w. b r e a da n d b u t t e r. c o m / fas h i o n n ow
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fas h i o n n ow
FR 05 Maze
F 06.1 Kocca, Heyu
F 06.2 F 06.3 UMM Smiley Collection, underground Smileyworld music movement
F 16 Havaianas
FR 04 Fracomina F 05.2 Tie-Ups
F 05.3 Ipanema
F 07.2 Friis & Company, F by Friis
F 15.2 Victoria
F 05.1 Kickers, Chipie Shoes
F 07.1 Vive Maria, Pussy Deluxe
F 15.1 80%20, Colors of California, Coral Blue, Mou
F 04.2 Birkenstock, Papillio
F 08.2 Kling
F 04.1 N2
F 08.1 Traffic People
FR 03 Silvian Heach
FR 03 Silvian Heach
F 04.3 Yumi
F 08.3 Buffalo Boots
F 14 Ichi, b.young
FR 02 Bray Steve Alan, BSA F 03.2 Spoom
F 03.3 F 03.1 Blutsge- Sendra Boots schwister
F 02.2 h端ftgold FR 01.6 Titis
FR 01.7 Sugarhill Boutique
FR 01.5 King Louie FR 01.4 Deby Debo FR 01.3 pushBUTTON FR 01.2 nique FR 01.1 Komodo
FR 01.8 mi lajki FR 01.9 Olga de Polga FR 01.10 Gentle Fawn FR 01.11 Affentor Frankfurt FR 01.12 Svea
F 02.3 F 02.1 Alternative EVAW/wave Apparel
F 01.1 Red Soul, Soul Edge
F 09.2 Motel
F 09.3 Who's that Girl
F 13 DEHA
F 09.1 F 09.4 Hard Hearted Pepaloves Harlot
F 12 F 10.3 F 10.2 Scholl n端mph erfurt luxury accessories F 10.4 F 10.1 Vagabond Adelheid - Werkstatt des wahren Gl端cks, Lise Lindvig
F 01.2 DND Denim Development, Phobia, Solid, Oxmo
F 11 El Naturalista
fas h i o n n ow
ww w. b r e a da n d b u t t e r. c o m / fas h i o n n ow
fa sh i o n n ow area map & booth listing
80%20 Adelheid-Werkstatt des wahren Glücks Affentor Frankfurt Alternative Apparel b.young Birkenstock Blutsgeschwister Bray Steve Alan BSA Buffalo Boots Chipie Shoes Colors of California Coral Blue Deby Debo DEHA DND Denim Development El Naturalista erfurt luxury accessories EVAW/wave F by Friis Fracomina Friis & Company Gentle Fawn Hard Hearted Harlot Havaianas Heyu hüftgold Ichi Ipanema Kickers King Louie Kling Kocca Komodo Lise Lindvig
b r e a d & b u t te r b e r l i n
F 15.1 F 10.4 FR 01.11 F 02.1 F 14 F 04.2 F 03.1 FR 02 FR 02 F 08.3 F 05.1 F 15.1 F 15.1 FR 01.4 F 13 F 01.2 F 11 F 10.2 F 02.3 F 07.2 FR 04 F 07.2 FR 01.10 F 09.1 F 16 F 06.1 F 02.2 F 14 F 05.3 F 05.1 FR 01.5 F 08.2 F 06.1 FR 01.1 F 10.4
maze mi lajki Motel Mou N2 nique nümph Olga de Polga Oxmo Papillio Pepaloves Phobia pushBUTTON Pussy Deluxe Red Soul Scholl Sendra Boots Silvian Heach Smiley Collection Smileyworld Solid Soul Edge Spoom Sugarhill Boutique Svea TIE-UPS Titis Traffic People UMM underground music movement Vagabond Victoria Vive Maria Who‘s that Girl Yumi
FR 05 FR 01.8 F 09.2 F 15.1 F 04.1 FR 01.2 F 10.3 FR 01.9 F 01.2 F 04.2 F 09.4 F 01.2 FR 01.3 F 07.1 F 01.1 F 12 F 03.3 FR 03 F 06.3 F 06.3 F 01.2 F 01.1 F 03.2 FR 01.7 FR 01.12 F 05.2 FR 01.6 F 08.1 F 06.2 F 10.1 F 15.2 F 07.1 F 09.3 F 04.3
St yle S o c i e t y
Style is a statement, often transported through opinion leaders and celebrities. The brands of Style Society don’t just follow fast tendencies, but maintain their trend-setting role in the market. Fashionable programs with a touch of luxury meet timeless high-end denim collections and well-established brand leaders within the premium fashion segment.
L.O.C.K.
URBAN SUPERIOR MEN
URBAN SUPERIOR WOMEN
DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
United by the strong focus on design, the collections of Style Society feature a range from glamorous creativity to high-quality simplicity.
PLATZ DER LUFTBRÜCKE
b e r li n b e r li n
ww w. b r e a da n d b u t t e r. c o m / st y l e s o c i e t y
b r e a d & b u t te r b e r l i n
St yle S o c i e t y
STR 04.5 Harley Davidson Clothing
ST 06 Ed Hardy, Christian Audigier, Smet, Crystal Rock, Paco Chicano ST 16 American Vintage STR 04.6 A&G by Amal Guessous STR 04.7 TOUGH Jeansmith
STR 04.4 A&G by Amal Guessous STR 04.3 Remetee STR 04.2 Live & Love STR 04.1 Silver Dagger
STR 04.8 Freaky Nation
Focacceria
ST 04.2 Bejeweled, We the People Denim, Twelve Symbols, Outpost Trading Co., Toon Couture ST 04.1 ST 04.3 Dirtee Rebel Hollywood, Cashmere Violet
STR 03 William Rast
STR 02.3 Philip Sitbon
ST 05 GEORGE GINA & LUCY, Gwynedds
STR 02.5 Shulong STR 02.6 Spingle Move
STR 02.2 King Baby
STR 02.7 STR 02.4 suecomma bonnie Mynx Apparel STR 02.8 STR 02.1 Forever Famous See beloW STR 01.2 Pepe Jeans London Footwear STR 01.1 Humanity for all
ST 07.2 AG Adriano Goldschmied
ST 15.2 MEK Denim
ST 07.1 Philipp Plein
ST 07.3 Robin's Jean
ST 15.1 rich & royal
ST 08.2 Parasuco
ST 08.3 Stitch's
ST 14 CRYSTALLIZED TM –
ST 08.1 Free for Humanity
ST 08.4 Vintage 1 ST 08.5 Original Retro Brand, One Teaspoon
ST 03.2 SPY
ST 03.3 Key Closet, Rawkn Jeans
ST 09.2 Chaser LA, Ringspun
ST 13.2 Eleven Paris
ST 03.1 Junk Food, LNA, Disney Couture Jewellery
ST 03.4 MUNICH "Special Edition"
ST 09.1 Hudson Jeans
ST 13.1 Creative Recreation, Fidelity Denim
ST 02.2 Baby Phat
ST 10 Custo Barcelona
ST 12 True Religion Brand Jeans, True Religion Shoes
ST 02.1 Amplified
ST 01.1 ST 01.2 Hollywood Milano Seven 7, Affliction Clothing
ST 01.3 Religion, Buddhist Punk, House of the Gods
ST 11 People's Market, Rainbeaux
St yle S o c i e t y
ww w. b r e a da n d b u t t e r. c o m / st y l e s o c i e t y
s ty l e S o ci e ty area map & booth listing
A&G by Amal Guessous A&G by Amal Guessous Affliction Clothing AG Adriano Goldschmied American Vintage Amplified Baby Phat Bejeweled Buddhist Punk Chaser LA Christian Audigier Creative Recreation Crystal Rock CRYSTALLIZED™ – Swarovski Elements Custo Barcelona Dirtee Hollywood Disney Couture Jewellery Ed Hardy Eleven Paris Famous Forever Fidelity Denim Freaky Nation Free For Humanity GEORGE GINA & LUCY Gwynedds Harley Davidson Clothing Hollywood Milano House of the Gods Hudson Jeans Humanity for all Junk Food Key Closet King Baby Live & Love LNA MEK Denim MUNICH „Special Edition“
b r e a d & b u t te r b e r l i n
STR 04.4 STR 04.6 ST 01.2 ST 07.2 ST 16 ST 02.1 ST 02.2 ST 04.2 ST 01.3 ST 09.2 ST 06 ST 13.1 ST 06 ST 14 ST 10 ST 04.1 ST 03.1 ST 06 ST 13.2 STR 02.8 ST 13.1 STR 04.8 ST 08.1 ST 05 ST 05 STR 04.5 ST 01.1 ST 01.3 ST 09.1 STR 01.1 ST 03.1 ST 03.3 STR 02.2 STR 04.2 ST 03.1 ST 15.2 ST 03.4
Mynx Apparel One Teaspoon Original Retro Brand Outpost Trading Co. Paco Chicano Parasuco People‘s Market Pepe Jeans London Footwear Philip Sitbon Philipp Plein Rainbeaux Rawkn Jeans Rebel Cashmere Religion Remetee rich & royal Ringspun Robin‘s Jean See beloW Seven 7 Shulong Silver Dagger Smet Spingle Move SPY STITCH‘S suecomma bonnie Toon Couture TOUGH Jeansmith True Religion Brand Jeans True Religion Shoes Twelve Symbols Vintage 1 Violet We the People Denim William Rast
STR 02.4 ST 08.5 ST 08.5 ST 04.2 ST 06 ST 08.2 ST 11 STR 01.2 STR 02.3 ST 07.1 ST 11 ST 03.3 ST 04.3 ST 01.3 STR 04.3 ST 15.1 ST 09.2 ST 07.3 STR 02.1 ST 01.2 STR 02.5 STR 04.1 ST 06 STR 02.6 ST 03.2 ST 08.3 STR 02.7 ST 04.2 STR 04.7 ST 12 ST 12 ST 04.2 ST 08.4 ST 04.1 ST 04.2 STR 03
d e n i m Bas e
The heart of the BREAD & BUTTER brand portfolio is denim, and as such, the Denim Base is located in the centre of the building complex. Here, major denim brands present their interpretations of the indigo fabric, complemented by their fashion collections.
L.O.C.K.
URBAN SUPERIOR MEN
URBAN SUPERIOR WOMEN
DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
But the Denim Base goes further in content and sense: just as a retail store which presents a range based on denim, related major brands from the industry hold their firm position next to the classic denim portfolio.
PLATZ DER LUFTBRĂœCKE
b e r li n b e r li n
ww w. b r e a da n d b u t t e r . c o m / d e n i m bas e
b r e a d & b u t te r b e r l i n
d e n i m bas e
D 40 G-Star RAW
D 38 Lee Cooper
Internet Lounge by Fashion United
D 39 G-Star RAW Footwear D 36 Ben Sherman
D 37 Firetrap
Magazine Lounge
D 34 Napapijri
D 32 Cross Jeanswear Co.
D 35 Mustang
D 31 Freesoul
G 18 Cadica
G 17 Air Creative G 16 Century Box G 15 TextilWirtschaft G 14 View G 13 Testa G 12 Stockman Paris
D 30 One Green Elephant
D 29 GUESS Jeans D 28 Mavi Jeans
D 27 Desigual D 26 Salsa
G 11 Bottonificio BAP G 10 ITV-Denim G 09 Hans Boodt Mannequins
Rockste Grill
D 25 Fornarina, tokidoki
D 24 GAS
I Salad
LP 11 Wrangler G 08 Tejidos ROYO
D 22 Strellson Sportswear
Kaiser eer Sausage age ag
D 23 Pepe Jeans London, Pepe Jeans London Kids
BBB 52 Cocktails ss Club B&B Busine rbase-1 Ai Restaurant
LP 12 The Label Finder
D 21.1 LEVI'S速 Accessories D 21 LEVI'S速
BREAD & BUTTER FOR CHARITY
Adriano Gelatino D 19.1 Michalsky
LP 05 Tbc
BREAD & BUTTER FOR CHARITY
D 20 Replay
LP 03 Sportswear
LP 07 Tbc
Ki
ww w. b r e a da n d b u t t e r . c o m / d e n i m bas e
d e n i m bas e
d e n i m Ba se P t. 1 area map & booth listing
Ben Sherman Cross Jeanswear Co. Desigual Firetrap Fornarina Freesoul GAS G-Star RAW G-Star RAW Footwear GUESS Jeans Lee Cooper LEVI‘S® LEVI‘S® Accessories Mavi Jeans Michalsky Mustang Napapijri Nixon One Green Elephant Pepe Jeans London Pepe Jeans London Kids Salsa Strellson Sportswear TextilWirtschaft tokidoki
D 36 D 32 D 27 D 37 D 25 D 31 D 24 D 40 D 39 D 29 D 38 D 21 D 21.1 D 28 D 19.1 D 35 D 34 G 07 D 30 D 23 D 23 D 26 D 22 G 15 D 25
Lun a Pa rk Wrangler
b r e a d & b u t te r b e r l i n
LP 11
BREAD & BUTTER FOR CHARITY
D 20.2 BBB by uslu airlines
D 20 Replay, Replay Footwear
LP 03 Sportswear International
G 06 Lee
D 18 Kuyichi
G 04 adidas Originals
G 03 Tbc
Service Shop
D 12 adidas Originals
D 10 Guru
D 17 Converse
D 15 JC Rags, Dept
D 13 Superdry
D 11 Camper
G 02 Mauritius, Gipsy
D 08 CAMPUS by Marc O'Polo
G 01 Legend, Petrol
D 06 Indian Rose
D 04 LTB
D 02 Sweet Years
D 09 Bench
D 07 Colin's
D 05 Blend, Blend She, Psycho Cowboy
D 03 Phard, ZU Elements
D 01 Scotch & Soda, Maison Scotch
Press Lounge
LP 02 Timezone LP 04 Made-by
D 16 Met, Cycle, It's, Heavy Project
D 14 Take-Two
LP 07 Tbc
LP 01 WAD
Kids Club
D 19 Killah, Energie, Miss Sixty
Adriano Gelatino
LP 05 Tbc
D 20.1 Nixon
LP 06 Cafe del Mar LP 09 Lee
LP 10 G-Star RAW Fashion Show
d e n i m bas e
ww w. b r e a da n d b u t t e r . c o m / d e n i m bas e
d e n i m Ba se P t. 2 area map & booth listing
adidas Originals adidas Originals BBB by uslu Airlines Bench Blend Blendshe Camper CAMPUS by Marc O‘Polo Colin‘s Converse Cycle Dept Energie Gipsy Guru Heavy Project Indian Rose It‘s JC Rags Killah
D 12 G 04 D 20.2 D 09 D 05 D 05 D 11 D 08 D 07 D 17 D 16 D 15 D 19 G 02 D 10 D 16 D 06 D 16 D 15 D 19
Kuyichi Lee Lee Cooper Legend LTB Maison Scotch Mauritius Met Miss Sixty Nixon Petrol Phard Psycho Cowboy Replay Replay Footwear Scotch & Soda Superdry Sweet Years Take-Two ZU Elements
D 18 G 06 G 03 G 01 D 04 D 01 G 02 D 16 D 19 D 20.1 G 01 D 03 D 05 D 20 D 20 D 01 D 13 D 02 D 14 D 03
Lun a Pa rk G-Star RAW Fashion Show Lee
b r e a d & b u t te r b e r l i n
LP 10 LP 09
u r ban s u p e r i o r wo m e n
Understatement is the credo of the modern generation of global players; and their look is just as sleek and chic. It naturally combines casual wear with formal elegance, resulting in a reduced but strong and sophisticated style.
L.O.C.K.
URBAN SUPERIOR MEN
URBAN SUPERIOR WOMEN
DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
Quality and discreet luxury elements are the key stylistic features of the collections of the Urban Superior Women area. The women’s and unisex collections presented here reflect Northern European purism in perfect harmony with value consciousness.
PLATZ DER LUFTBRÜCKE
b e r li n b e r li n
ww w. b r e a da n d b u t t e r. c o m / u r ban s u p e r i o r wo m e n
b r e a d & b u t te r b e r l i n
u r ban s u p e r i o r wo m e n
SR 07 St. Martins, S'NOB, Noblesse, Margit Brandt,SUIT
SRR 03.1 Tbc
SR W A-Magazine
SRR 03.2 Et compagnie..., R867
SR 06.1 SR 06.2 Stylebutler, crying Soft Rebels fashion
SR 05.1 Freddy the Club
SRR 02 Selected Femme/Homme
I Salad
SR 04.1 flip*flop
SR 08.1 Octopus
SR 05.3 SR 09.2 Lysgaard, Kaffe, Schiesser The Barn, REVIVAL, Apair, martinica UNCOVER SR 05.2 SR 09.1 Escapulario, Poems Pretty Ballerinas
SR 04.2 Sack's
SR 17 Liu Jeans SR 08.2 Modström
SR 09.4 Odd Molly
SR 16.2 Minimum
SR 09.3 Oakwood
SR 16.1 bobi
SR 10.2 SR 10.4 Cream, Melissa Kön & Mön, Tokyo Jane
SR 15 Supertrash, Born in L.A.
SR 10.1 SR 10.3 LA FÉE Noa Noa Maraboutée
SRR 01.12 OndadeMar
SRR 01.7 2 TWO
SRR 01.6 Joyce Beachgirl SRR 01.8 SRR 01.5 Twist &Tango Tbc SRR 01.14 WeAr Magazine SRR 01.9 SRR 01.4 SRR 01.13 SRR 01.3 Lilith Anjara JEFFREY Swedish CAMPBELL Hasbeens SRR 01.10 SRR 01.2 Eucalyptus Klaya SRR 01.11 SRR 01.1 LAmade S.ensoie Paris
SR 03.2 Braez
SR 03.4 Pin-UpStars
SR 03.1 SR 03.3 Liebeskind W6YZ, Moschino Berlin Shoes
SR 02.2 By Ti-Mo
SR 02.4 Etincelle
SR 02.1 Blaumax
SR 02.3 Gestuz
SR 01 Floris van Bommel
SR 11.4 SR 11.2 Just Female Bensimon Collection
SR 14.2 European Culture
SR 11.1 Vanzetti, Vanzetti Selection
SR 11.3 0039 Italy
SR 14.1 Bloch
SR 12.2 Lena Hoschek SR 12.1 Jagger & Evans
SR 12.3 Mina UK
SR 13 Save The Queen, Le Gatte
SR 13.2 Dondup
ww w. b r e a da n d b u t t e r. c o m / u r ban s u p e r i o r wo m e n
u r ban s u p e r i o r wo m e n
u r ba n su p e r i o r Women area map & booth listing
0039 Italy 2 TWO Anjara Apair Bensimon Collection Blaumax Bloch bobi Braez By Ti-Mo Cream crying fashion Escapulario Etincelle Eucalyptus European Culture flip*flop Floris Van Bommel Freddy the Club Gestuz Jagger & Evans JEFFREY CAMPBELL JOYCE BEACHGIRL Just Female Kaffe Klaya Kön & Mön LA FÉE Maraboutée LAmade Le Gatte Lena Hoschek Liebeskind Berlin Lilith Liu Jeans Lysgaard Margit Brandt
b r e a d & b u t te r b e r l i n
SR 11.3 SRR 01.7 SRR 01.4 SR 05.3 SR 11.4 SR 02.1 SR 14.1 SR 16.1 SR 03.2 SR 02.2 SR 10.2 SR 06.2 SR 05.2 SR 02.4 SRR 01.10 SR 14.2 SR 04.1 SR 01 SR 05.1 SR 02.3 SR 12.1 SRR 01.13 SRR 01.6 SR 11.2 SR 05.3 SRR 01.2 SR 10.2 SR 10.1 SRR 01.11 SR 13 SR 12.2 SR 03.1 SRR 01.9 SR 17 SR 05.3 SR 07
martinica Melissa Mina UK Minimum Modström Moschino Noa Noa Noblesse Oakwood Octopus Odd Molly OndadeMar Pin-Up-Stars Poems Pretty Ballerinas S.ensoie Paris Sack‘s Save The Queen! Schiesser Revival SELECTED FEMME/HOMME S‘NOB Soft Rebels st-martins Stylebutler SUIT Supertrash, Born in L.A. Swedish Hasbeens The Barn Tokyo Jane Twist & Tango Uncover Vanzetti Vanzetti Selection W6YZ Zinga Cashmere
SR 05.3 SR 10.4 SR 12.3 SR 16.2 SR 08.2 SR 03.3 SR 10.3 SR 07 SR 09.3 SR 08.1 SR 09.4 SRR 01.12 SR 03.4 SR 09.1 SR 05.2 SRR 01.1 SR 04.2 SR 13 SR 09.2 SRR 02 SR 07 SR 06.1 SR 07 SR 06.1 SR 07 SR 15 SRR 01.3 SR 05.3 SR 10.2 SRR 01.8 SR 09.2 SR 11.1 SR 11.1 SR 03.3 SRR 01.5
u r ban s u p e r i o r m e n
The Urban Superior Men area answers the modern man’s demand for a subtle elegance which adequately dresses him throughout the day: from business trip to leisure time, from city to countryside, from gym to dinner.
L.O.C.K.
URBAN SUPERIOR MEN
URBAN SUPERIOR WOMEN
DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
The collections of contemporary unisex and Menswear, Dressed Up Fashion Outerwear and Sportswear with a lifestyle twist emphasize the discreet luxury of quality and simplicity in fabric, silhouette and design. Urban elegance constitutes the style of the Urban Superior Men.
PLATZ DER LUFTBRÜCKE
b e r li n b e r li n
ww w. b r e a da n d b u t t e r. c o m / u r ban s u p e r i o r m e n
b r e a d & b u t te r b e r l i n
u r ban s u p e r i o r m e n
SR 26.1 Tbc
SRR 09 Camel Active
SR 25 ARQUEONAUTAS SRR 08.5 SRR 08.4 El Ganso BAILEY of SRR 08.6 HOLLYWOOD Veja SRR 08.3 SRR 08.7 English Laundry Knowledge Cotton Apparel SRR 08.8 SRR 08.2 Joe Black HUB SRR 08.9 Footwear Grotesque
SR 27.4 SR 27.2 Hubermann's TRIWA New York SR 27.1 Reset
SR 24 Throttleman
SRR 08.10 Frank Wright SRR 08.1 Mexicana Old Gringo Tante Emma
SR 26.3 Arrow
SR 23 ck Calvin Klein Footwear, Frye
SR 27.3 Cowboy's Belt
SR 28.2 Sportalm
SR 28.3 Marithè + Francois Girbaud Actlive
SR 28.1 Hox
SR 28.4 Quba Sails
SR 29.2 SR 29.4 Loft Design Lexington By Clothing Co SR 29.1 Schmoove
SR 42 N.Z.A New Zealand Auckland
SR 41.2 Auckland XTRM SR 41.1 Charapa, CRP
SR 40.2 Scapa Sports SR 40.1 Ganesh
SR 39 Decoy
SR 29.3 goosecraft
SRR 07 R95th
SRR 06 Polo Jeans Co. Ralph Lauren
SR 22.2 Hartford
SR 30.2 Florentino
SR 22.1 Royal Sunday
SR 30.1 Rawberry, Plomo O Plata
SR 30.3 EUROPANNTABOO
SR 38.2 Maruti
SR 37 BJÖRN BORG
SR 21.2 Runner Bean
SR 21.3 Pantanetti
SR 31.2 S***R
SR 31.3 Goliath
SR 21.1 Simbols
SR 21.4 Polbot, Eskey
SR 31.1 Bilsar
SR 31.4 Cruyff Classics
SR 32.2 Takeshy Kurosawa
SR 32.3 NOBRAND
SR 20.2 HAMAKI-HO
SR 20.1 Feiyue
SRR 05 Jost, Leonhard Heyden
SR 19.2 Nicholas Deakins SR 19.1 CINQUE
SR 18.1 drykorn
SRR 04 Closed
SR 38.1 GANT Footwear
SR 20.3 H by Hudson
SR 19.3 BCKY Bocinsky
SR 36.1 Modern Amusement
SR 32.1 Red Oak
SR 33.1 Premiata
SR 36.2 FULLCIRCLE
SR 33.3 Iceman
SR 35 Strellson Premium
SR 33.2 Van Gils
SR 18.2 Marc O'Polo
SR 34 SET
u r ban s u p e r i o r m e n
ww w. b r e a da n d b u t t e r. c o m / u r ban s u p e r i o r m e n
u r ba n su p e r i o r men area map & booth listing
ARQUEONAUTAS Arrow Auckland XTRM BAILEY of HOLLYWOOD BCKY Bocinsky Bilsar BJÖRN BORG Camel Active Charapa CINQUE ck Calvin Klein Footwear Closed Cowboy‘s Belt CRP Cruyff Classics Decoy drykorn El Ganso English Laundry by Christopher Wicks Eskey EUROPANN-TABOO Feiyue Florentino Frank Wright Frye FULLCIRCLE Ganesh Gant Footwear Goliath goosecraft Grotesque H by Hudson HAMAKI-HO Hartford Hox Huberman‘s New York Hub Footwear Iceman
b r e a d & b u t te r b e r l i n
SR 25 SR 26.3 SR 41.2 SRR 08.4 SR 19.3 SR 31.1 SR 37 SRR 09 SR 41.1 SR 19.1 SR 23 SRR 04 SR 27.3 SR 41.1 SR 31.4 SR 39 SR 18.1 SRR 08.5 SRR 08.7 SR 21.4 SR 30.3 SR 20.1 SR 30.2 SRR 08.10 SR 23 SR 36.2 SR 40.1 SR 38.1 SR 31.3 SR 29.3 SRR 08.9 SR 20.3 SR 20.2 SR 22.2 SR 28.1 SR 27.4 SR 08.2 SR 33.3
Joe Black Jost Knowledge Cotton Apparel Leonhard Heyden Lexington Clothing Co Loft Design By Marc O‘Polo Marithé + Francois Girbaud Actlive Maruti Mexicana Old Gringo Modern Amusement N.Z.A. New Zealand Auckland Nicholas Deakins NOBRAND Pantanetti Plomo O Plata Polbot Polo Jeans Co. Ralph Lauren Premiata Quba Sails R95th Rawberry Red Oak Reset Royal Sunday Runner Bean S***R Scapa Sports Schmoove SET Simbols Sportalm Strellson Premium Takeshy Kurosawa Throttleman TRIWA Van Gils Veja
SRR 08.8 SRR 05 SRR 08.3 SRR 05 SR 29.4 SR 29.2 SR 18.2 SR 28.3 SR 38.2 SRR 08.1 SR 36.1 SR 42 SR 19.2 SR 32.3 SR 21.3 SR 30.1 SR 21.4 SRR 06 SR 33.1 SR 28.4 SRR 07 SR 30.1 SR 32.1 SR 27.1 SR 22.1 SR 21.2 SR 31.2 SR 40.2 SR 29.1 SR 34 SR 21.1 SR 28.2 SR 35 SR 32.2 SR 24 SR 27.2 SR 33.2 SRR 08.6
l.o.c.k . – l ab e ls o f c o m m o n k i n
L.O.C.K. is the powerful platform for labels with a strong heritage whose philosophy is based on values such as the highest standards and longevity. Reliable materials and substantial craftsmanship are major traits of their high-quality collections, which consist of honest products of a silent exclusivity.
L.O.C.K.
URBAN SUPERIOR MEN
URBAN SUPERIOR WOMEN
DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
In an atmosphere of mutual respect and acceptance, L.O.C.K. presents labels that complement each other in their dedication to originality, tradition and authenticity. These names are appreciated not only among connoisseurs, but have become well-known, true classics.
PLATZ DER LUFTBRÜCKE
b e r li n b e r li n
ww w. b r e a da n d b u t t e r. c o m / lo c k
b r e a d & b u t te r b e r l i n
l.o.c.k . – l ab e ls o f c o m m o n k i n
L 05.1 DENHAM the Jeanmaker
LR 04 Gilded Age, Red Wing Shoes, Nigel Cabourn, Master Smith, DUKES Finest Vintage Artisan, Spiewak, Filson
Focacceria
L 04 n.d.c. made by hand
L 03.2 Seann Jewall by Kapraun, offset L 03.1 Dayton
LR 03 LABORATORIO Okinawa, TRC Candiani Elleti
L 02.2 Woolrich
L 02.1 B.D. Baggies
L 05.2 Tbc
L 06 Hunter
L 14 Edwin
L 07.2 L 07.4 Jack Lyle & Spade Scott
L 13.2 L 13.3 Evisu Evisu Shoos
L 07.1 L 07.3 Meindl, Moma Feldmoser
L 13.1 L 13.4 Evisu Heiko Storz
L 08 Blue Blood
L 12.1 L 12.2 John Stetson Smedley
BMW X1 Concept Car
L 16 Fred Perry Ltd.
L 17 Nudie Jeans Co
L 18 Clarks Originals
L 11.2 Naked& L 11.4 L 09.4 L 09.2 Famous pH7 MAO, Tricker's L 19 numero 10 Denim Shabbies L 09.1 L 09.3 L 11.3 Amsterdam, Tbc PDO1 by L 11.1 Checkin' Fred de la PANTOFOLA Studio Out 1212 Bretonière D'Artisan, D'ORO The Real McCoys, Viberg Boots
L 01 Blauer
L 10 Wellensteyn
L 32 Palladium
Exhibition AlliiertenMuseum
Exhibition AlliiertenMuseum
Exhibition AlliiertenMuseum
LR 01 PRPS
Petit Café des Alliés
Exhibition AlliiertenMuseum
l.o.c.k . – l ab e ls o f c o m m o n k i n
ww w. b r e a da n d b u t t e r. c o m / lo c k
l . o. c. k labels of common kin area map & booth listing
B.D. Baggies Blauer Blue Blood Checkin‘Out 1212 Clarks Originals Dayton DENHAM the Jeanmaker DUKES Finest Vintage Artisan Edwin Evisu Evisu Evisu Shoos Feldmoser Filson Fred de la Bretonière Fred Perry Ltd. Gilded Age Heiko Storz Hunter Jack Spade John Smedley Lyle & Scott Mao Master Smith
b r e a d & b u t te r b e r l i n
L 02.1 L 01 L 08 L 11.3 L 18 L 03.1 L 05.1 LR 04 L 14 L 13.1 L 13.3 L 13.2 L 07.1 LR 04 L 19 L 16 LR 04 L 13.4 L 06 L 07.2 L 12.1 L 07.4 L 09.2 LR 04
Meindl Moma Naked & Famous Denim n.d.c. made by hand Nigel Cabourn Nudie Jeans Co. numero 10 offset Palladium PDO1 by PANTOFOLA D‘ORO pH7 PRPS Red Wing Shoes Seann Jewall by Kapraun Shabbies Amsterdam Spiewak Stetson Studio D‘Artisan The Real McCoys Tricker‘s Viberg Boots Wellensteyn Woolrich
L 07.1 L 07.3 L 11.2 LR 04 LR 04 L 17 L 09.2 L 03.2 L 32 L 09.3 L 09.4 LR 01 LR 04 L 03.2 L 19 LR 04 L 12.2 L 11.1 L 11.1 L 11.4 L 11.1 L 10 L 02.2
th e sou rce
The leading fabric and related accessory producers and fashion product finishers have used B&B as a marketing and communication platform in the last seasons. The integration of the preliminary stage industry as an integral part of the fashion business is a natural development of BREAD & BUTTER. The new concept integrates the THE SOURCE exhibitors in their market-specific environment in the respective areas of BREAD & BUTTER BERLIN. In the new area L.O.C.K.− Labels of Common Kin, a very special selection of denim-oriented brands, their corresponding denim-weavers, accessory producers and finishers can be found. In a special Laboratorio in the L.O.C.K., TRC Candiani, Elleti and Okinawa show the complete production cycle of a pair of jeans to the trade visitors. These customized jeans are unique items, and can be bought at BREAD & BUTTER. The proceeds go to the charitable project Medici Senza Frontiere Italia (Doctors Without Borders).
L.O.C.K.
URBAN SUPERIOR MEN
URBAN SUPERIOR WOMEN
DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
In addition to that, a selection of the best denim and urbanwearoriented companies of the sourcing industry, such as Royo, ITV and others, are exhibiting in the prominently situated gates above the airfield and the Denim Base, close to the big players of the Denim Base.
PLATZ DER LUFTBRĂœCKE
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b r e a d & b u t te r b e r l i n
Th e s o u r c e
Firetrap
Magazine Lounge
th e sou rce D 34 Napapijri
D 35 Mustang
The Sour ce Gates D 32 Cross Jeanswear Co.
D 31 Freesoul
G 18 Cadica
G 17 Air Creative G 16 Century Box G 15 TextilWirtschaft G 14 View G 13 Testa G 12 Stockman Paris
D 30 One Green Elephant
D 29 GUESS Jeans D 28 Mavi Jeans
D 27 Desigual D 26 Salsa
G 11 Bottonificio BAP G 10 ITV-Denim G 09 Hans Boodt Mannequins
D 25 Fornarina, tokidoki
D 24 GAS
I Salad
LP 11 Wrangler G 08 Tejidos ROYO
D 22 Strellson Sportswear
ss Club B&B Busine rbase-1 Ai Restaurant
L 05.1 DENHAM the Jeanmaker
BBB Coc
L 05.2 Tbc
LR 04 Gilded Age, Red Wing Shoes, Nigel Cabourn, Master Smith, DUKES Finest Vintage Artisan, Spiewak, Filson
The Sour ce
L 03.2
Jewall labor atorio/L.o.c.k. Area Seann Focacceria by Kapraun, offset
D 19.1 Michalsky
L 07.2 L 07.4 Jack Lyle & Spade Scott
L 13.2 L 13.3 Evisu Evisu Shoos
L 07.1 L 07.3 Meindl, Moma Feldmoser
L 13.1 L 13.4 Evisu Heiko Storz
BREAD & BUTTER FORL 02.2 CHARITY L 08 Woolrich
Blue Blood
L 16 Fred Perry Ltd.
L 17 Nudie Jeans Co
LP 05 Tbc D 20 Replay
L 12.1 L 12.2 John Stetson Smedley
L 18 Clarks Originals
WAD
L 10 Wellensteyn
L 01 Blauer
Energie, Miss Sixty LKillah, 32 Palladium
LR 01 PRPS
Exhibition AlliiertenMuseum G 06
D 18 Kuyichi Exhibition
AlliiertenMuseum
Exhibition AlliiertenMuseum
Lee
D 17 Converse D 16
LP 04 Made-by
L 09.4 L 09.2 Famous Tricker's pH7 MAO, L 19 numero 10 Denim D 20.1 Shabbies L 09.1 L 09.3 L 11.3 Amsterdam, Tbc PDO1Nixon L 11.1 Checkin' by Fred de la PANTOFOLA Studio Out 1212 Bretonière D'Artisan, D'ORO D 19 The Real McCoys, Viberg Boots
LP 07 Tbc
LP 03 Sportswear International LP 02 Timezone
D 20.2 BBB Lby 11.2 Uslu Airlines Naked& L 11.4
L 02.1 B.D. Baggies
Adriano Gelatino
LP 06 ar Cafe del M
D 19.1 Michalsky
LR 03 LABORATORIO Okinawa, TRC Candiani Elleti
L 03.1 Dayton
BREAD & BUTTER FOR CHARITY
L 14D 21 Edwin LEVI'S®
L 06 Hunter
LP 12 The Label Finder
BMW X1 Concept Car
D 21.1 LEVI'S® Accessories L 04 n.d.c. made by hand
Kaiser eer Sausag ag
D 23 Pepe Jeans London, Pepe Jeans London Kids
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Th e s o u r c e
Th e S o u r ce
area maps & booth listing
T he Sourc e Gates
Air Creative Bottonificio BAP Cadica Century Box FashionUnited Hans Boodt Mannequins ITV Denim Stockman Paris Tejidos ROYO Testa View
G 17 G 11 G 18 G 16 G 19 G 09 G 10 G 12 G 08 G 13 G 14
T he Sourc e laboratorio/L.o.c.k. Area
Elleti Okinawa TRC Candiani
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LR 03 LR 03 LR 03
Lu na Par k
Lu n a Pa r k
area map & booth listing
LP 06 LP 10 LP 09 LP 04 LP 03
Café del Mar G-Star RAW Fashion Show Lee MADE-BY Sporstwear International
BBB Booking-Office Stage/DJ
Beer Here Now!
LP 02 LP 12 LP 11 LP 01
Timezone TheLabelfinder Wrangler WAD Magazine
LP 09 Lee
Juice Wisely
Earl Ray’s’ Ice Tea
Kaiser’s r’s Beer er Garden Ga arden
LP 10 G-Star RAW Fashion Show
Enrico Palazzo Pizza 1.325 m
Maneki Neko Noodles
Rocksteady ssteady st Grill
Boule de Berlin
I Salad
LP 11 Wrangler
Kaiser Sausage
BBB 52 Cocktails
Kids Club
LP 12 The Label Finder
BREAD & BUTTER FOR CHARITY
Adriano Gelatino
LP 06 Café del Mar
LP 01 WAD
LP 04 MADE-BY LP 02 LP 03 Sportswear Timezone International
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b r e a d & b u t te r b e r l i n
Lu na Par k
Eve nt S c h e d u le
e v ent sch e dule Wednesday FASHION SHOWS
EXHIBITIONS
G-Star Fashion Show ➼ Location: Luna Park, G-Star tent ➢ 11:00 a.m., 01:00 p.m., 02:00 p.m., 03:00 p.m. ➢ More information on page 028
CONCERTS
Jazzanova This six-piece club collective is one of the world’s most celebrated innovators in dancefloor, nu-jazz, broken beat, modern folk and soul, and is characterised by its other-worldly and unpredictable mix of styles. DJs and vinyl freaks around the world adore Jazzanova! They have conquered the dance-floors of the world and the hearts of their listeners with their own productions and remixes. ➼ Location: Luna Park stage ➢ 07:00 p.m.
Hidden Secrets – Large historical offsets from the Allied Museum in Tempelhof ➼ Location: L.O.C.K. area ➢ 10:00 a.m. – 07:00 p.m. ➢ More information on page 026
WAD Airstream Tempelhof ➼ Location: Luna Park, WAD booth ➢ 10:00 a.m. – 07:00 p.m. ➢ More information on page 027
b e r li n b e r li n
www. b r e a da n d b u t t e r. c o m
Eve nt S c h e d u le
MISCELLANEOUS
Historical tour of Tempelhof ➼ Starting point: departure hall ➢ 01:00 p.m., 02:00 p.m., 03:00 p.m.
The Art behind Streetwear Vernissage IRIEDAILY friendly supports: “The Art behind Streetwear”, an exhibition in the context of the five week urban art festival “URBAN AFFAIRS” (1 – 31 July, 2009). The exhibition is curated by Lucas Carrieri (Lucas Carrieri Art Gallery) and Enrico Arcangeli (Double H/IRIEDAILY Italy). Featuring artwork by world famous Graffiti stars DELTA, MODE 2, ERON, and SHARP.
Variety revue show Fly & Dream La vie en rose – Berlin’s oldest variety theatre is a real insider’s tip. Its cult charm is second to none. Siegfried & Roy started their career here. Unofficial sources claim that Mick Jagger celebrated his birthday here. B&B visitors can now also take off with “Fly & Dream”. Fasten your seatbelts please for a terrific flight through the world of variety! ➼ Location: La vie en rose @ THF, on the left next to the main Tempelhof airport entrance ➢ 06:30 p.m. – 08:00 p.m. ➢ Free admission with your BBB ticket.
b r e a d & b u t te r b e r l i n
➼ Location: STATTBAD, Gerichtsstraße 65, 13347 Berlin-Wedding ➢ 06:30 p.m.
More Events & Latest News www.b readandb utter.com Check it out!
Eve nt S c h e d u le
e v ent sch e dule T hursday FASHION SHOWS
CONCERTS
G-Star Fashion Show ➼ Location: Luna Park, G-Star tent ➢ 11:00 a.m.; 01:00, 02:00, 03:00, 05:00 p.m. ➢ More information on page 028
Eight Legs + Support Act oilsexpaint ➼ Location: Luna Park stage ➢ 07:00 p.m.
BBB PRESS CONFERENCE
Press conference and reception ➼ Location: ColumbiaClub @ THF, Columbiadamm 9–11, 10965 Berlin-Tempelhof ➢ 11:00 a.m. ➢ Admittance only with B&B press ticket! ➢ More information on page 130
Peter Wiegand & Combo With his deep, melancholy, rasping voice, Peter Wiegand is known as the Austrian Tom Waits. In his songs he speaks of life, sometimes poetically, sometimes pithily, and he’s both wise and ironic. Musically speaking, his work is just as varied: swing competes with songs from Vienna, indie rock meets polkas, and funeral marches meet punk. ➼ Location: SilverWings Club @ THF, on the left next to the main Tempelhof airport entrance ➢ 08:00 p.m.
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www. b r e a da n d b u t t e r. c o m
MISCELLANEOUS
Eve nt S c h e d u le
EXHIBITIONS
Historical tour of Tempelhof ➼ Starting point: departure hall ➢ 12:00 a.m., 01:00 p.m., 02:00 p.m., 03:00 p.m. Evisu Cubicle Art Gallery hosted by WAD ➼ Location: DC4-Shop, Münzstr. 11 c, 10178 Berlin Mitte ➢ 08:00 p.m. – 11:00 p.m. ➢ By invitation only!
Variety revue show Fly & Dream ➼ Location: La vie en rose @ THF, on the left next to the main Tempelhof airport entrance ➢ 06:30 p.m. – 08:00 p.m. ➢ Free admission with BBB ticket. Hidden Secrets – Large historical objects of the Allied Museum in Tempelhof ➼ Location: L.O.C.K. Area ➢ 10:00 a.m – 07:00 p.m. ➢ More information on page 026
IRIEDAILY and ICCdistribution proudly presents: 15th anniversary of IRIEDAILY/ 10 years of SUPREMEBEING/5 years of PANUU ➼ Location: Watergate Club, Falckensteinstr.49, 10997 Berlin-Kreuzberg ➢ Line up: SKREAM (Tempa, Tectonic), THE SUBS (Lektroluv), FORTSCH (WATERGATE), KING ROC (Mutual Society) ➢ 11:00 p.m.
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WAD Airstream Tempelhof ➼ Location: Luna Park, WAD booth ➢ 10:00 a.m. – 07:00 p.m. ➢ More information on page 027
Eve nt S c h e d u le
e v ent sch e dule f riday FASHION SHOWS
G-Star Fashion Show ➼ Location: Luna Park, G-Star tent ➢ 11:00 a.m., 01:00 p.m., 02:00 p.m., 03:00 p.m. ➢ More information on page 028
EXHIBITIONS
Hidden Secrets – Large historical offsets from the Allied Museum in Tempelhof ➼ Location: L.O.C.K. area ➢ 10:00 a.m. – 06:00 p.m. ➢ More information on page 026
MISCELLANEOUS
Historical tour of Tempelhof ➼ Starting point: departure hall ➢ 12:00 a.m., 01:00 p.m., 02:00 p.m., 03:00 p.m.
WAD Airstream Tempelhof ➼ Location: Luna Park, WAD booth ➢ 10:00 a.m. – 06:00 p.m. ➢ More information on page 027
b e r li n b e r li n
MUST-HAVE!
THE BREAD & BUTTER BRAND BIBLE AVAILABLE ONLY HERE AT BBBERLIN
An zeig e b ra nd bi ble
GET YOUR FREE COPY! At the publication stand in the departure hall. ALL BRANDS OF BREAD & BUTTER TOGETHER IN ONE BRAND BIBLE. FEATURING ALL ESSENTIAL INFORMATION AND CURRENT CONTACT DETAILS OF THE BREAD & BUTTER BERLIN BRAND PORTFOLIO.
Ar ea Djs
Dj S e t Wed nes day
L.O.C.K. L.O.C.K. L.O.C.K.
URBAN SUPERIOR SUPERIOR MEN MEN URBAN URBAN SUPERIOR MEN
URBAN SUPERIOR SUPERIOR WOMEN WOMEN URBAN URBAN SUPERIOR WOMEN
LUNA PARK PARK LUNA LUNA PARK
DENIM BASE BASE DENIM DENIM BASE
STYLE SOCIETY SOCIETY STYLE STYLE SOCIETY
FASHION NOW NOW FASHION FASHION NOW
STREET FASHION FASHION STREET STREET FASHION
SPORT & & STREET STREET SPORT SPORT & STREET
10:00 a.m. – 02:30 p.m.
10:00 a.m. – 02:30 p.m.
10:00 a.m. – 07:00 p.m.
DJ Valis
Tunakan ➢ Cheap Records ➢ www.cheap.at
Mia Wallace
➢ Pan!k Berlin ➢ www.myspace.com/djvalis
02:30 p.m. – 07:00 p.m.
02:30 p.m. – 07:00 p.m.
10:00 a.m. – 07:00 p.m.
André Langenfeld
DJ Jeep
Clarice Darling
➢ maphia/team cranberry ➢ www.andrelangenfeld.de
➢ de:bug ➢ www.de-bug.de
➢ Heavenly Creatures ➢ www.heavenlycreatures.de
➢ Heavenly Creatures ➢ www.heavenlycreatures.de
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Ar ea Djs
www. b r e a da n d b u t t e r. c o m
DJ S et thur s day
L.O.C.K. L.O.C.K. L.O.C.K.
URBAN SUPERIOR SUPERIOR MEN MEN URBAN URBAN SUPERIOR MEN
URBAN SUPERIOR SUPERIOR WOMEN WOMEN URBAN URBAN SUPERIOR WOMEN
LUNA PARK PARK LUNA LUNA PARK
DENIM BASE BASE DENIM DENIM BASE
STYLE SOCIETY SOCIETY STYLE STYLE SOCIETY
FASHION NOW NOW FASHION FASHION NOW
STREET FASHION FASHION STREET STREET FASHION
SPORT & & STREET STREET SPORT SPORT & STREET
10:00 a.m. – 02:30 p.m.
10:00 a.m. – 02:30 p.m.
10:00 a.m. – 02:30 p.m.
Clarice Darling
Tunakan ➢ Cheap Records ➢ www.cheap.at
DJ Valis
➢ Berlin ➢ www.heavenlycreatures.de
02:30 p.m. – 07:00 p.m.
02:30 p.m. – 07:00 p.m.
02:30 p.m. – 07:00 p.m.
Eva be
Telonius
Johnny Moped
➢ Sonarkollektiv/Best Seven ➢ www.myspace.com/evabe
➢ Gomma ➢ www.gomma.de
➢ Festsaal Kreuzberg ➢ www.festsaal-kreuzberg.de
b r e a d & b u t te r b e r l i n
➢ Pan!k Berlin ➢ www.myspace.com/djvalis
Ar ea Djs
Dj S e t fr iday
L.O.C.K. L.O.C.K. L.O.C.K.
URBAN SUPERIOR SUPERIOR MEN MEN URBAN URBAN SUPERIOR MEN
URBAN SUPERIOR SUPERIOR WOMEN WOMEN URBAN URBAN SUPERIOR WOMEN
LUNA PARK PARK LUNA LUNA PARK
DENIM BASE BASE DENIM DENIM BASE
STYLE SOCIETY SOCIETY STYLE STYLE SOCIETY
FASHION NOW NOW FASHION FASHION NOW
STREET FASHION FASHION STREET STREET FASHION
SPORT & & STREET STREET SPORT SPORT & STREET
10:00 a.m. – 02:00 p.m.
10:00 a.m. – 02:00 p.m.
10:00 a.m. – 02:00 p.m.
André Langenfeld
Hans Nieswandt
Johnny Moped
➢ maphia/team cranberry ➢ www.andrelangenfeld.de
➢ ware ➢ www.hansnieswandt.de
➢ Festsaal Kreuzberg ➢ www.festsaal-kreuzberg.de
02:00 p.m. – 06:00 p.m.
02:00 p.m. – 06:00 p.m.
02:00 p.m. – 06:00 p.m.
DJ Valis
DJ Jeep
Leslie Nachmann
➢ Pan!k Berlin ➢ www.myspace.com/djvalis
➢ de:bug ➢ www.de-bug.de
➢ Jazz Radio ➢ www.jazzradio.net
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fo o d & d r i n k
GOOD FOOD F OR A GO OD MOOD Whether it‘s a small snack or a whole meal...
This time we once again offer a first-class catering choice for the well-being of our BBB visitors. The assortment journey starts with typical German delicacies, takes you past traditional Jamaican barbeque specialities across Mediterranean delights through to Asian spiciness.
1 Business Club Restaurant Airbase-1
7 I Love Salad
13 Juice Wisely
➢ Page 123
➢ Page 121
➢ Page 119 2 Sushi Circus
8 Enrico Palazzo Pizza
14 Earl Ray‘s Cool Ice Tea
➢ Page 123
➢ Page 121
➢ Page 120
15 Cheesecake Factory
9 Boule de Berlin
3 Kaiser Sausage
➢ Page 124
➢ Page 122
➢ Page 120 4 Rocksteady Grill
10 Adriano Gelatino
16 Berlin‘s Best Bagels
➢ Page 124
➢ Page 122
➢ Page 120 5 Maneki Neko Noodles
11 Beer Here Now!
17 Focacceria
➢ Page 124
➢ Page 122
➢ Page 120
12 BBB52
6 Kaiser‘s Beer Garden
➢ Page 123
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BUSINESS C LU B Restaura nt AIRBASE -1 ➢ Cuisine: German
★
➢ On offer: borchardt schnitzel & other classics, coffee, soft drinks, wine, beer ➢ Prices: food 6.00 – 25.00 EUR, drinks starting at 2.00 EUR ➢ Payment: cash, EC, credit card ➢ Seats: 200
In the gallery of the departure hall at Tempelhof airport, you will find the Business Club restaurant Airbase-1. Here the catering team from the renowned borchardt restaurant in Berlin pampers its guests with culinary delights. Needless to say, the famous borchardt Wiener schnitzel has not been left out. At Airbase-1, you are guaranteed nothing but first-class cuisine combined with excellent service. Here you will find the best restaurant ambience to be had as well as an impressive panorama of the runway and Luna Park.
departure hall
The Business Club restaurant Airbase-1 is open daily from 9 a.m. to 10 p.m. Table reservations can be made in the reception area, by email at reservation@breadandbutter.com or by phone +49 (0)179 90 53 117.
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1
SUSHI C IRC US ➢ Cuisine: Japanese ➢ On offer: sushi, soft drinks, beer ➢ Prices: food 12.00 –16.00 EUR, drinks 2.00 – 6.00 EUR
departure hall
➢ Payment: cash
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2
➢ Seats: 50
Sushi – the perfect combination of eatinghealthily and stylishly. In its many variations of nothing but healthy ingredients, this delicious mix of fish, rice and vegetables is real
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wellness food. At Sushi Circus you can get fresh sushi in different sushi box variations with two special sauces.
fo o d & d r i n k
Luna Park
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K A ISE R S AUS AG E ➢ Cuisine: German ➢ On offer: Berliner currywurst, French fries, Thüringer bratwurst with sauerkraut, soft drinks ➢ Prices: food 3.50 – 9.00 EUR, drinks 2.00 – 5.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: 30
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1
We will probably never find out who invented the German currywurst. We believe, however, that it’s a Berlin invention and are happy to have Kaiser Sausage offer the “only true” cur-
rywurst, served with homemade fries cut from fresh potatoes. Also on offer: juicy Thüringer bratwurst with sauerkraut.
R OCK STEA DY G R ILL ➢ Cuisine: Jamaican ➢ On offer: grilled chicken legs, grilled vegetables, spare ribs, foil-baked potatoes with herb quark sauce ➢ Prices: food 6.00 –12.00 EUR, drinks 2.00 – 5.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: 30
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2
At Rocksteady’s you’ll think you are on a Caribbean island where chicken legs and crispy vegetables are thrown on the grill. Here, spare ribs and peppers are sizzling over hot coals
and vegetarians can enjoy the tasty foil-baked potatoes with herb quark sauce. Feast on the BBQ goodies!
man ek i n e ko n ood l e s ➢ Cuisine: Asian ➢ On offer: Asian wok noodles with vegetables, corn-fed poulard or scampi, soft drinks, beer ➢ Prices: food 8.00 –14.00 EUR, drinks 2.00 – 5.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: seating in Luna Park
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3
If you love Asian cuisine, you will get your money’s worth at Maneki Neko Noodles. On offer is a selection of wok-fried noodles either with vegetables and tofu, or corn-fed poulard,
cashew nuts, fresh spring onions and golden fried scampi. Get a taste of that spicy Asian cooking at Maneki Neko Noodles!
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Luna Park
3
1
2
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M
E TA UL
S UN
T C AU S A E
BIB
➢ Cuisine: German EN
D
I
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K A ISE R ’S B e E R G A R dEN ➢ On offer: skewered beef, Bavarian veal sausage, pretzels, snacks, cucumber-yoghurt soup, apple pie, soft drinks, beer ➢ Prices: food 4.00 –16.00 EUR, drinks 2.00 –10.00 EUR
Luna Park
➢ Payment: cash, EC, credit cards ➢ Seats: 800
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1
Visit Kaiser’s Beer Garden for a pint of freshly pulled beer and to go with it, a hearty German speciality such as skewered beef or Bavarian veal sausage and pretzels. If you’re not ravenous,
have the turkey salad or the chilled cucumber yoghurt soup so there’s room for the delicious apple pie with vanilla ice cream afterwards. Get into the spirit, link arms and sway to the music!
Luna Park/urban superior Women
i l ov e s a l ad
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➢ Cuisine: organic ➢ On offer: fresh and crispy organic salads, coffee, soft drinks, beer ➢ Prices: food 4.00 –12.00 EUR, drinks 2.00 – 5.00 EUR ➢ Payment: cash ➢ Seats: 20
Salad is the basis of a healthy meal. Get yours fresh and crispy at I Love Salad. The organic lettuce is served with San Marzano tomatoes, garden cucumber, sprouts and courgettes and
a choice of pecorino and pecan nuts, grilled organic turkey breast marinated in herbs or grilled tuna with sesame soy sauce.
E n r i co Pa l a z z o P i z z a ➢ Cuisine: Italian ➢ On offer: fresh, oven-baked pizzas, soft drinks, beer ➢ Prices: food 2.00 – 8.50 EUR, drinks 2.00 – 6.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: 30
Go to Enrico Palazzo Pizza in Luna Park for delicious pizzas straight from the oven. For a real taste of Italian cuisine which is just heaven,
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3
b r e a d & b u t te r b e r l i n
try the classic pizza margarita with rucola or the pizza with spicy Milano salami and mushrooms. La Dolce Vita at BREAD & BUTTER!
fo o d & d r i n k
Luna Park
3 1 2
BOULE D E B E R LIN ➢ Cuisine: local pastries ➢ On offer: fresh Berlin-style doughnuts ➢ Prices: food 2.00 – 5.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: seating in Luna Park
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1
Legend has it that the Berlin-style doughnut, known as “Berliner” was invented in 1756 by a confectioner who wanted to serve as a gunner under Frederick II. He proved unsuited for military service, but was allowed to stay with the
regiment as a field baker. In gratitude he created the “Berliner” – a doughnut shaped like a cannon ball. Boule de Berlin serves this local speciality with crystal sugar and apricot filling.
A dr i a n o G EL ATIN O ➢ Cuisine: Italian ice cream ➢ On offer: ice cream & sorbets ➢ Prices: 2.00 – 5.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: none
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2
On a hot summer’s day at the B&B, what could be more wonderful than enjoying some quality Italian vanilla or sweet chocolate ice cream or a fruity sorbet in the shade at Adriano Gelatino? With an afternoon banana split or a
cup of ice cream spaghetti, you’ll feel tempted to loosen that tie, gaze into the blue sky through your sunglasses and dream away – humming “Azzurro... ”.
BEE R HE R E N OW ! ➢ On offer: beer and soft drinks chilled in zinc tubs ➢ Prices: drinks 2.00 – 5.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: seating in Luna Park
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3
Whether you use a lighter, mobile phone, bottle opener or the edge of a table to open your bottle, an ice-cold beer is the perfect refreshment during a day at the tradeshow. You’ll find your favourite
amber brew at the beer stations to celebrate the end of a successful day at the tradeshow or simply as a quick refreshment in between.
b e r li n b e r li n
fo o d & d r i n k
ww w. b r e a da n d b u t t e r. c o m
Luna Park
3
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BBB52 ➢ On offer: two special cocktails, long drinks, soft drinks ➢ Prices: drinks 2.00 – 9.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: seating in Luna Park
After a busy day at the tradeshow, the BBB52 is the perfect spot to meet new and old friends over a drink at sundown to celebrate the end of
the working day. Classic long drinks and cocktails as well as wine, beer and prosecco cocktails are served. Chill out zone!
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1
J UIC E WISELY ➢ On offer: freshly-squeezed juices, smoothies and soft drinks ➢ Prices: drinks 2.00 – 6.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: 25
➼
2
Juice Wisely serves freshly pressed, sweet fruit juices and zesty fruit cocktails. Melon juice, pineapple juice or cool coconut water served straight from the nut are just the thing on a
hot summer’s day. All juices can also be had as cocktails with a shot of rum or Batida de Coco. Choose wisely – drink juice!
E A R L ray ’ s coo l i c e t e a ➢ On offer: assorted ice tea, soft drinks, beer ➢ Prices: 4.00 EUR ➢ Payment: cash
Luna Park
➢ Seats: seating in Luna Park
It’s teatime! After a load of hard work at the B&B, you owe yourself a break. And in order not to overheat, why not cool off with a refreshing,
➼
3
b r e a d & b u t te r b e r l i n
homemade ice tea with peach, rose hip, ginger or mint flavour. Just kick back and enjoy! At Earl’s Ice Tea, teatime is quality time.
fo o d & d r i n k
3
1/2
Are as
2
3
C HEESE CA K E FAC TO RY ➢ On offer: freshly baked Käsekuchen and marble cheesecake, coffee,
Street fashion Empore
soft drinks, flavoured beer
➼
1
➢ Prices: food 2.00 – 4.50 EUR, drinks 2.00 – 6.00 EUR ➢ Payment: cash ➢ Seats: 200
Longing for some American cheesecake? American style cheesecake has grown very popular in German cafés as well and is nowadays served virtually around the clock. Whereas German ‘Käsekuchen’ is made of curd cheese,
they use cream cheese in the U.S. If you need more to whet your appetite, how about some marble cheesecake or Grandma’s German-style curd cheese Käsekuchen.
BE R LIN ‘ s B EST BAG ELS ➢ On offer: freshly baked bagels, sandwiches, coffee, soft drinks, flavoured beer ➢ Prices: food 4.00 – 5.00 EUR, drinks 2.00 – 5.00 EUR ➢ Payment:cash
Street fashion
➢ Seats: 20
➼
2
With its origin in Jewish tradition, the bagel has come to enjoy worldwide popularity. And bagels aren’t just bread rolls with a hole in the middle! The elaborate baking process gives ba-
gels a special taste that is different from normal rolls. With delicious topping on it, a freshly baked bagel is the ideal snack.
F O cac C E R I A ➢ On offer: freshly prepared foccaccia straight from the oven, coffee, soft drinks,
Style Society/l..o.c.k.
flavoured beer
➼
3
➢ Prices: food 4.00 – 6.50 EUR, drinks 2.00 – 5.00 EUR ➢ Payment: cash ➢ Seats: 20
The Focacceria serves the popular Italian foccaccia, a flatbread made of yeast dough and seasoned with olive oil and other ingredients before baking. Your choice of toppings includes
rucola and buffalo mozzarella, spicy Milano salami, pickled courgettes or tuna, onions and olives.
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Wir e l es s Lan Serv i ce Provided by vente-privee.com Wireless Internet access for all visitors in all seven hangars, in Luna Park and across the entire tradeshow area with the kind support of the online shopping club vente-privee.com.
Get online in three easy steps: ➢ Select the WiFi network “BBB” and establish a connection ➢ Start your Internet browser and navigate to any page; you will be redirected automatically to the WiFi home page ➢ Enter user name bbb and password berlin. Apropos: At www.breadandbutter.com you will find up-to-date information and first impressions from the previous tradeshow day!
INT ERNET LOUNGE By FashionUnited You don’t have your laptop with you? Just visit the Internet lounge hosted by the B&B online media partner FashionUnited. Being at the very centre of events, the FashionUnited Internet lounge is located in the Gates of the Denim Base area. Surfing the web: Thanks to fully equipped workstations, it’s quick and easy for any visitor to get online. ➥ www.fashionunited.info ➼ Location: Gates, Denim Base Area
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MAGAZINE LOU N G E Exclusive reading material! The Magazine Lounge is the place to go at BREAD & BUTTER to get an overview on leading textile, fashion & lifestyle magazines. In line with the BREAD & BUTTER philosophy, the choice of official B&B magazine partners is “strictly selected”. The Magazine Lounge’s relaxed atmosphere invites all professional guests to come, browse through these comprehensive publications. Those unable to find reading time are welcome to take home their own free copy. BREAD & BUTTER and the B&B magazine partners hope you find enjoyable reading inspiration! ➼ Location: Gates, Denim Base Area
o f f i c i a l b & B m e d i a pa r t n e r s – T r a de Pr e s s
L’hebdomadaire des professionnels de la mode et de la beauté
N°530 - 14.4.2009 - 5€
Abonnez-vous à FASHION
DAILYNEWS
CREATIVITÉ OU MANAGEMENT Débat ouvert en Italie...
Q Rendez-vous p. 29
ou sur notre site Internet :
Q fashion-dailynews.com
p. 22
DOSSIER
JEANS
REVERS DE CRISE ! p.10
INTERVIEW BEATRICE TRUSSARDI Consommation : La crise bouscule les habitudes d’achat. p. 5
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PDG de la maison Trussardi
« La crise ne durera pas. J’espère deux ans maximum. » p.8
Mango : Visite privée du bureau de style. p.18
Correct Line : la collection city chic de G-Star. p.20
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o ffic i a l b & B m e d i a pa r t n e r s – T r a de Pr e s s
o ffic i a l b & B m e d i a pa r t n e r s – fa s hi on li f e s ty le Pr e s s
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o f f i c i a l b & B m e d i a pa r t n e r s – fa s hi on li f e s ty le Pr e s s
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PRESS L OUNGE Meeting point and working areas for all members of the press The B&B Press Lounge is the meeting point and getaway haven for our international members of the textile, fashion and lifestyle press. Generous working areas, equipped with laptops, telephones and fax machines, as well as wireless LAN ensure a professional and focused working environment. A separate, quiet room within the lounge is provided especially for interviews. The B&B Press Lounge is located centrally above Denim Base and offers an incomparable view over the open airfield and Luna Park. An absolute inspiration! The available press information on exhibiting brands displayed at the B&B Press Lounge also provides valuable insights on highlights of the collections for SS 2010. ➢ Admittance only with B&B press ticket! ➼ Location: between Denim Base and Urban Superior Women
BREAD & BUTTER press confer en ce Thursday, 2 July 2009, 11:00 a.m., ColumbiaClub To mark the premiere of the tradeshow for selected brands at the Berlin Tempelhof airport, BREAD & BUTTER is pleased to invite all members of the international press, specialized publications, fashion and lifestyle press as well as daily and business press to the official B&B press conference. The press conference is held at the ColumbiaClub, located only 600 meters from the main entrance of the Tempelhof airport, in the morning of the second tradeshow day. BREAD & BUTTER invites press members to a small reception after the press conference. Please contact the B&B Press Office for enquiries regarding interviews and filming during the press conference by phone: +49 (0)30 400 44 160 or by email: press@breadandbutter.com ➢ Admittance only with B&B press ticket! ➥ Date: Thursday, 2 July 2009 ➥ Time: 11:00 a.m. ➼ Location: ColumbiaClub, Columbiadamm 9–11, D-10965 Berlin
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Bus S huttl e SERVICE All aboard!
L.O.C.K.
PRESS LOUNGE
G-STAR RAW FASHION SHOW
LUNA PARK
LUNA PARK DENIM BASE
STYLE SOCIETY
FASHION NOW
STREET FASHION
SPORT & STREET
PARKING
URBAN SUPERIOR MEN
to the tradeshow site and the stands. Please note that these buses are for the exclusive use of B&B exhibitors, accessible only with personalized exhibitor ticket.
URBAN SUPERIOR WOMEN
B&B visitors can get on the shuttle bus to go quickly and easily from one area to the next. This service is free of charge and saves you long walks. From 8:00 to 11:00 a.m. there are additional shuttle buses for exhibitors only to ensure quick access
SHUTTLE STOP VISITOR SHUTTLE 1 10 A.M.–7 P.M. VISITOR SHUTTLE 2 10 A.M.–7 P.M. EXHIBITOR SHUTTLE 1 8 A.M.–11 A.M.
PLATZ DER LUFTBRÜCKE
EXHIBITOR SHUTTLE 2 8 A.M.–11 A.M.
BMW berlin VIP SHUTTLE SERVICE In co-operation with BMW Berlin, we offer an exclusive VIP Shuttle Service Wherever your destination of choice in the capital may be, the BMW Berlin Shuttle Service team is pleased to take you and your guests there! The friendly BMW Berlin team and the exclusive vehicles await you in front of the main entrance of the B&B Tradeshow grounds at Berlin-Tempelhof. All you need is your VIP Shuttle Ticket and you will have a driver designated to you as soon as possi-
ble. You also have the option to order a VIP Shuttle to a different location in Berlin via telephone. We ask for your understanding that the BMW Berlin Shuttle Service is only available for guests who have a personal VIP Shuttle Ticket. These were given to selected individuals and are not purchasable.
➢ VIP Shuttle Services start: 30 June 2009, 06:00 p.m. ➢ VIP Shuttle Services end: 4 July 2009, 03:00 a.m.
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TRADESH OW SERVICES Helpful information at a glance
INFO POINTS You will find these visitor information stands at the most important spots on the tradeshow compound. Our hostesses are multilingual and will be happy to answer any question you might have regarding your tradeshow visit, and can help you find the fastest way to a specific stand, lounge or to the next café. At the info points you’ll find outline maps, an exhibitor index as well as a multimedia info terminal available for you. Here you will also receive your personal Tradeshow Guide – free of charge.
COAT & LUGGAGE CHECK BBB visitors have the option of leaving their luggage and jackets or coats at the coat check for the length of their tradeshow visit. The coat check is located in the Denim Base area and, once you’ve entered the tradeshow compound, is accessible via the stairs to the airfield. Unfortunately, lockers are not available.
B&B PUBLICATIONS At the Publications Stand BBB visitors can receive their personal free copy of the Brand Bible and Tradeshow Guide. Our hostesses at the baggage claim in the departure hall will pass them out against presentation of valid accreditation. The Tradeshow Guide is also available at all Info Points, at the coat check and at the ticket counters.
FIRST AID STATIONS In the case of a medical emergency, first aid stations are provided for. The most central drop-in centre is located in the Denim Base area, near the coat & luggage check. In addition, there are mobile service teams. ➥ Emergency number (Technical Office): + 49 (0)30 2000 37 141/142
LOST & FOUND The technical office at GAT also serves as a lost property office. You can hand in and pick up lost property here. ➥ Contact technical office: + 49 (0)30 2000 37 141 Please note that BREAD & BUTTER can only keep all handed in lost property until 6 July, 2009. All lost property will then be passed on for collection to the central lost property Berlin office (Fundbüro Berlin), Platz der Luftbrücke 6, 12101. ➥ Contact Zentrales Fundbüro Berlin: + 49 (0)30 756 03 101
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AF T ER THE SH OW IS BEFORE THE SHOW Save the date! Bread & Butter Berlin, 20 – 22 January 2010! You can order your B&B tickets early via our Active Guest Management and book your hotel through our online hotel booking service.
AGM – ACTIVE GUEST MANAGEMENT Our international AGM team communicates in 10 different languages. It supports you in your visit plans and takes care of the entire ticketing process. Your personal AGM agent will process your ticket request and help you register additional work colleagues. Your B&B tickets will be delivered on time and free of charge before the next event.
➥ You will find your personal AGM-Agent at www.breadandbutter.com/agm ➥ BBB online registration: www.breadandbutter.com/registration
Service hotline
➥ AGM Service Hotline: +49 (0)30 2000 370 Mon–Fri: 10 a.m.–6 p.m.
+49 (0)30 2000 370
B&B Hotel Booking Service In cooperation with Berlin Tourismus Marketing GmbH (BTM), BREAD & BUTTER offers an all-inclusive online hotel booking service: ➢ Special rates for B&B partner hotels in Berlin ➢ Fixed prices incl. breakfast ➢ Comprehensive information and pictures for every hotel ➢ Distance tracker to the nearest U-Bahn station and to the tradeshow location Tempelhof ➢ The possibility to add the Berlin WelcomeCard to you booking, which enables free public transport, as well as other discounts (incl. a pocket guide) ➢ Multilingual and competent email and telephone service
➥ Book online at www.breadandbutter.com/hotels Our AGM team is more than happy to support you in your online booking. ➥ AGM Service Hotline: +49 (0)30 2000 370 Mon–Fri: 10 a.m.–6 p.m.
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TRANSFER FROM THE VEN U E BERLIN - TEMPELHO F By public transportation
TO AIRPORT TEGEL ➥ Platz der Luftbrücke (Line U6) ➥ Mehringdamm ➥ Mehringdamm (Line U7) ➥ Jakob-Kaiser-Platz ➥ Jakob-Kaiser-Platz (Bus X9) ➥ Airport Tegel ➢ Journey Time: approx. 0:35 min ➢ Schedule: Mon–Sun 05:31a.m.–00:35 a.m.; every 5 min ➢ Travel costs: 2.10 EUR (single ticket AB)
to airport SCHÖNEFELD ➥ Platz der Luftbrücke (Line U6) ➥ Friedrichstraße ➥ Friedrichstraße Airport Express (Train Re 7/Rb14) ➥ Airport Schönefeld ➢ Journey Time: approx. 0:50 min ➢ Schedule: Mon–Sun 05:31–00:35 a.m.; every 5 min, Airport Express: Mon–Sun 04:30a.m.–11:00 p.m.; every 30 min ➢ Travel costs: 2.80 EUR (single ticket ABC)
to central station berlin HAUPTBAHNHOF ➥ Platz der Luftbrücke (Line U6) ➥ Friedrichstraße ➥ Friedrichstraße (Line S9/S5/S7/S75) ➥ Berlin Hauptbahnhof ➢ Journey Time: approx. 0:20 min ➢ Schedule: Mon–Sun 05:31 a.m.–00:35 a.m.; every 5 min ➢ Travel costs: 2.10 EUR (single ticket AB)
to city WEST (KURFÜRSTENDAMM) ➥ Platz der Luftbrücke (Line U6) ➥ Mehringdamm ➥ Mehringdamm (Bus M19) ➥ Kurfürstendamm ➢ Journey Time: approx. 0:30 min ➢ Schedule: Mon–Sun 05:31a.m.–00:35 a.m.; every 5 min ➢ Travel costs: 2.10 EUR (single ticket AB)
to city east (ALEXANDERPLATZ) ➥ Platz der Luftbrücke (Bus 248) ➥ Alexanderplatz ➢ Journey Time: approx. 0:30 min ➢ Schedule: Mon–Sat 04:35 a.m.–00:35 a.m.; every 20 min ➢ Travel costs: 2.10 EUR (single ticket AB)
Taxi ➥ Platz der Luftbrücke ➢ To phone a taxi: +49 (0)30 20 20 20 or +49 (0)30 44 33 22
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Dessau
RE 7
Zitadelle
Haselhorst
FerchLienewitz
d Caputh Schwielowsee
RB 22
4: U OlympiaStadion
Kaiserdamm
4: TheodorHeuss-Platz
Seddin
MR33
PM
Jüterbog
7 RE Wilhelmshorst d
d
Medienstadt Babelsberg
Spichernstr. Hohenzollernplatz
X9
d
Wittenbergplatz 4: Augsburger Str.
Eisenacher Str.
4: Kleistpark
Viktoria-Luise-Platz
GleisBülowstr. 4: dreieck
Zehlendorf 4: d
Teltow
Großbeeren
Jüterbog
d Genshagener Heide Birkengrund
d 4: Teltow Stadt
Botanischer Garten 4:
4: Südende
Lutherstadt Wittenberg/ Falkenberg
Thyrow
Ludwigsfelde 4: d
TF
RE3 RB22
Lichterfelde Ost 4:
Tempelhof 4: d
Gneisenaustr.
Dahlewitz d
d
d
Elsterwerda Wünsdorf-Waldstadt
Rangsdorf
RE 7
d
d
Blankenfelde
Mahlow 4: d
Lichtenrade
Schichauweg
d 4: Storkower Str.
d 4: Landsberger Allee
Leinestr.
Weberwiese
Samariterstr.
Schlesisches Tor
Köllnische Heide 4:
OE36
d
RB22
Berlin-Schönefeld Flughafen
d 4: Rudow
Köpenick
Cottbus Senftenberg
Kablow
Eichwalde d RB Zeuthen d 14 OE Wildau d 36 Königs Wusterhausen d Zernsdorf Niederlehme
d
Fangschleuse
OE36
d
LOS
MOL
d
NE26
Eisenhüttenstadt Frankfurt (Oder)
Kostrzyn
Frankfurt (Oder)
Strausberg
Hegermühle
Strausberg Stadt
d Erkner
Wilhelmshagen
Rahnsdorf 4: d
Friedrichshagen 4: d
Hirschgarten d
Spindlersfeld d
RE 1
Köpenick 4: d
Wuhlheide d
Grünau 4: d
RE 2
LDS
Altglienicke d
14 RB
d Grünbergallee
7 RE
X7, 171 Flughafen Berlin-Schönefeld
X7, 171
OE 36
Adlershof d
Betriebsbahnhof Schöneweide d
Oberspree
Baumschulenweg
Plänterwald 4:
RE 2
d
Biesdorf-Süd
Karlshorst
Tierpark
RB 14 RE 1
Treptow
RE 7
Betriebsbahnhof Rummelsburg 4:
Friedrichsfelde
Elsterwerdaer Platz
Kaulsdorf
Kaulsdorf-Nord d d Wuhletal NE26
berg OE25 NE26 OE60
Biesdorf
d
d
Strausberg Nord d
Petershagen Nord d 4: Fredersdorf Neuenhagen Hoppegarten Birkenstein Mahlsdorf 4: d
Hellersdorf
Louis-Lewin-Str.
Neue Grottkauer Str.
OE25 Werneuchen
Ahrensfelde Mehrower Allee d
Cottbusser Platz
aus dem Festnetz, Tarif bei Mobilfunk ggf. abweichend)
Ostseeland Verkehr GmbH O (030) 20 07 32 22 NEB Betriebsgesellschaft mbH O (030) 39 60 11 31 Ostdeutsche Eisenbahn GmbH O (030) 5 14 88 88 88 Prignitzer Eisenbahn GmbH O (03 39 81) 50 20
Verkehrsverbund Berlin-Brandenburg GmbH Infocenter Hardenbergplatz 2, 10623 Berlin O (030) 25 41 41 41 Berliner Verkehrsbetriebe (BVG) 10773 Berlin O (030) 19 4 4 9 S-Bahn Berlin GmbH Kundenbüro Invalidenstr. 19, 10115 Berlin O (030) 2974 33 33 DB Regio AG Region Nordost O (0180) 5 194 195 (14 ct./Min.
Information
Seefeld Blumberg d Ahrensfelde Nord Ahrensfelde Friedhof
Raoul-Wallenberg-Str. d Hönow d Marzahn 4: d Poelchaustr.
Springpfuhl 4: d
25 OE
Lichtenberg d
Ab 23.8.2009 kommt es wegen der Bauarbeiten am Bhf. Ostkreuz zu umfangreichen Linienänderungen im S-Bahn-Netz
Rummelsburg 4:
Nöldnerplatz
Magdalenenstr.
4: Friedrichsfelde Ost
OE 60
Lichten-
RB 12
Gehrenseestr.
Marzahn
S- und U-Bahn-Linie mit Umsteigemöglichkeit Suburban train and underground line, changing trains optional Linie des Regionalverkehrs Line of regional train Linie bzw. Bahnhof wird nicht regelmäßig bedient Line/Station served seasonal or at weekends only Strecke in Bau Transportation lines under construction Fernbahnhof Long-distance railway station Barrierefreier Zugang/Aufzug zum Bahnhof Entrance barrier-free/Lift to the station Barrierefreier Zugang/Aufzug nur zu den angegebenen Verkehrsmitteln Entrance barrier-free/Lift to the stated means of transportation only Zugang zum Bahnhof über Rampe Entrance via ramp to the station Zugang über Rampe nur zu den angegebenen Verkehrsmitteln Entrance via ramp to the stated means of transportation only Park & Ride-Möglichkeit Options to Park & Ride Zentraler Omnibusbahnhof Main bus Station
Legende
Hohenschönhausen d
Wartenberg d
Grenzallee Schöneweide Blaschkoallee d Parchimer Allee Britz-Süd 4: Johannisthaler Chaussee 4: Lipschitzallee Wutzkyallee Zwickauer Damm
Neukölln
d 4: Neukölln
4: Sonnenallee
Karl-Marx-Str.
Rathaus Neukölln 4:
Hermannplatz 4:
Görlitzer Bahnhof
4: Treptower Park
Warschauer Str. Ostkreuz
d 4: Ostbahnhof
Jannowitzbrücke d
Friedrichshain
Schillingstr.
Rüdnitz d
BAR
4: d Alexander- Strausberger Frankfurter Frankfurter Platz Tor 4: platz Allee
4: Hermannstr.
RE7 RB22
60 OE
d 4: Greifswalder Str.
Rosa-Luxemburg-Platz
Senefelderplatz
Eberswalder Str.
Boddinstr.
Alt-Mariendorf 4: d
Westphalweg
Ullsteinstr.
3 RE
Buch
4: Prenzlauer Allee
Schönhauser Allee 4:
Kottbusser Tor 4: Schönleinstr.
Südstern
Kaiserin-Augusta-Str.
Alt-Tempelhof
Buckower Chaussee
Marienfelde d
Attilastr.
4: d Priesterweg
Vinetastr.
Kreuzberg
Hallesches Tor
d
Karow
NE27
Bernau
d Zepernick d 4: Röntgental
Pankow
Klosterstr. Märkisches Museum 4: StadtSpittelmarkt mitte 4: Hausvogteiplatz HeinrichHeine-Str. Kochstr. 4: Moritzplatz Prinzenstr. 4:
RE7 RB14
Französische Str.
Mitte
Hackescher Markt 4:
Rosenthaler 4: Platz 4: Oranienburger Str. Weinmeisterstr.
Bernauer Str. 4:
Voltastr.
Nordbahnhof 4: d
Humboldthain
RE1 RE2
Schönerlinde
d
OE60
Pr enzlauer Berg
Gesundbrunnen 4:
Tempelhof
Südkreuz 4: d
4: Paradestr.
Platz der Luftbrücke
Mehringdamm
Yorckstr.
4: Anhalter Bahnhof Möckernbrücke
Mohrenstr.
Unter den Linden
Bundestag
d 4: Friedrichstr.
Oranienburger Tor 4:
Lankwitz
5 RE Osdorfer Str. 4: 4 RE 3 Lichterfelde Süd 4: RE
Lichterfelde West 4:
Sundgauer Str. 4:
Steglitz
Feuerbachstr. 4:
Friedenau 4:
Schöneberg 4:
Julius-Leber4: Brücke
Rathaus Steglitz 4:
Innsbrucker d 4: Platz
d Rathaus Schöneberg
Schloßstr.
4: Walther-Schreiber-Platz
Mexikoplatz 4:
RB22
Bellevue 4:
TXL
Zinnowitzer Str. 4:
Wedd ing
Schöneberg
Berliner Str. 4:
Reinickendorfer Str. 4:
RE3 RE5
Wedding 4: d
Schwartzkopffstr. 4:
Tiergarten
Güntzelstr. Bayerischer d Platz
Friedrich-Wilhelm-Platz
Zehlendorf
Schlachtensee 4:
Rüdesheimer Platz d Breitenbachplatz Podbielskiallee 4: Dahlem-Dorf Thielplatz Oskar-Helene-Heim Onkel Toms Hütte 4: Krumme Lanke
Blissestr.
d 4: Bundesplatz
Fehrbelliner 4: Platz
Konstanzer Str.
Turmstr.
Birkenstr.
TXL
RE4
4: Westhafen
d 4: Deutsche Hauptbahnhof Tiergarten Oper d 4: Ernst-ReuterHansaplatz Platz 4: Wilmersdorfer Str. Savignyplatz 4: 4: Potsdamer Platz Zoologischer Garten 4: MendelssohnRE7 RB14 Bartholdy-Park Nollendorfplatz KurfürstenKurfürstenstr. 4: damm Uhlandstr.
Bismarckstr. 4:
Richard-WagnerPlatz
Mierendorffplatz
Jungfernheide 4: d
Beusselstr. 4:
TXL, X9, 109, 128
Otisstr.
d
Schönwalde
d
d 4: Bernau-Friedenstal
Wandlitz
Wandlitzsee
Schwedt/Stralsund
Eberswalde/Frankfurt (Oder)
Fare zone Berlin NE27
d 4: Blankenburg
d
Basdorf
d 4: Pankow-Heinersdorf
d
d
Schönholz Lindauer Allee 4: 4: Pankow Paracelsus-Bad 4: Residenzstr. Wollankstr. 4: 5 RE Franz-Neumann-Platz 3 Afrikanische Str. RE Osloer Str. 4: Nauener Rehberge Platz Bornholmer Str. Seestr. 4: Pankstr. Leopoldplatz 4: Amrumer Str.
Wilhelmsruh
Wittenau 4: d
AltReinickendorf
4: Rathaus Reinickendorf
Karl-BonhoefferNervenklinik
Waidmannslust 4: d
MühlenbeckMönchmühle
RE5 RB12
Wensickendorf NE27 d Zühlsdorf
Schmachtenhagen NE27
Groß Schönebeck
Tarifbereich Berlin
Schönfließ
Hermsdorf 4: d
Frohnau 4:
Bergfelde 4:
Oranienburg 4: Lehnitz d Borgsdorf d Birkenwerder 4: d
Eichborndamm d d Scharnweberstr. 128 d Kurt-Schumacher-Platz
Holzhauser Str.
Wilmersdorf
Halensee 4:
Adenauerplatz
d 4: Heidelberger Platz
Saarmund
Wannsee d
MR33
Charlottenburg d 4:
RE1 RE2
Otto Lilienthal
Hohen Neuendorf d 4:
Stralsund/Rostock Templin Stadt Sachsenhausen
Reinickendorf Tegel 4:
Hohen Neuendorf West
Borsigwerke
d 4: Alt-Tegel
4: Schulzendorf
RB20
Bärenklau
4: Heiligensee
Flughafen Berlin-Tegel
burg
Messe Nord/ICC 4:
SophieCharlotte-Pl.
Westend 4:
X9, 109
Velten
d 4: Hennigsdorf
Halemweg
Jakob-Kaiser-Platz
Siemensdamm
Hohenzollern4: damm
Messe Süd 4: Westkreuz 4:
Grunewald
3 R3 M Rehbrücke
RE1
Michendorf d
RB22 4: d
Potsdam Hbf
Rohrdamm
Neu-Westend
d Nikolassee
d 4: Heerstr.
4: d 4: Babels- Griebnitzberg see
Potsdam
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4: Park CharlottenSanssouci hof
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d 4: Pichelsberg
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Albrechtshof d Dallgow4: Altstadt Spandau Döberitz Staaken Rathaus Spandau 4: d 4: Spandau
Elstal
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d Finkenkrug RE 4 Falkensee RE 6 Seegefeld 4:
d Brieselang
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OHV
Vehlefanz
Wittenberge Kremmen
Rapid transit route map
RE2 RE7 RB14
Brandenburg Magdeburg
Rathenow
Wittenberge/ Wismar
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Nauen Nauen
RE1 RE7
RE3 RE4 RE5
b r e a d & b u t te r b e r l i n Gültig ab Valid as of: 14.Dezember 2008, Stand Status: 26. November 2008 Herausgeber Issuer: Verkehrsverbund Berlin-Brandenburg GmbH
Berlin Schnellbahn Liniennetz
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T ra d es how Par t n e r s
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CITY G UIDE BERLIN © Ugur Orhanoglu, Mario Duhanic, Ernst Stratmann, Karl-Heinz-Liebisch/pixelio
Selected shops, restaurants, bars, clubs and divine destinations
Berlin, Berlin! The Tempelhof airport, on which the allied candy bombers landed in minute cycles in 1948, has for the first time ever, from 1-3 July 2009, become the meeting point for the international fashion community. In no other European city can you find the past and the future co-exist so densely side by side as in Berlin. Definitely forward-looking and diverse is the choice and quality of restaurants, bars, clubs and shops in this city. In collaboration with zitty, the Berlin Hauptstadt Magazine,
SHOPS ➥ Page 138
restaurants ➥ Page 140
we present to you a compilation of tips and recommendations for the days and nights of your stay. The short features also include the relative address, opening times and the closest U-Bahn or S-Bahn stops. Attached at the back, you’ll find all listed locations marked on the Berlin map. Berlin welcomes you!
Clubs & Bars ➥ Page 142
recreation ➥ Page 144
zitty Berlin – the capital’s magazine covering 14 days and nights. For over 30 years now, zitty has known Berlin better than anyone else. With zitty you’re always in on what’s going on: on theatre, reading and concert stages, in galleries, on movie screens and in the city’s coolest clubs. zitty knows what makes Berlin tick, where you find the best dinner spots, what you wear on the streets of Mitte, Kreuzberg or Neukölln and where you find the hottest shops. Zitty gives you the right advice on the capital’s cultural life, and has the most interesting stories covering history, politics, culture and lifestyle. ➢ www.zitty.de
The Berlin Fashion Book 2009/2010
b r e a d & b u t te r b e r l i n
c it y g u i d e b e r li n – Sh o ps
14 oz.
1 k4 ➢ city map P. 147
© Ugur Orhanoglu
Situated in a listed, neo-renaissance building, 14 oz. offers Berlin’s best selection of high-end and vintage denim. The owner KarlHeinz Müller and his team devote a lot of attention to detail. The 14 oz. concept stands for high-quality products from authentic brands as well as service-orientated staff in an interior framed with traditional heritage. 14 oz. was elected Store of the Year 2009 by the Hauptverband des Deutschen Einzelhandels.
➢ Mitte, Neue Schönhauser Straße 13, U Weinmeisterstraße, tel. +49 (0)30 28 04 05 14, Mon – Sat 11 a.m. – 8 p.m. ➢ www.14oz-berlin.com
Burg & Schild
2 K4 ➢ city map P. 147
© Burg und Schild
For almost 20 years now, Kay Knipschild and Shane Brandenburg have committed themselves to menswear. This, combined with their common interest in motorbikes and American history, brought forth a men’s store, far from short-lived trends and hypes. B&S is about timeless style of the highest quality, such as Aero Leather, Red Wing Shoes, Our Legacy, Davida Helmets and Baracuta.
➢ Mitte, Rosa Luxemburg Straße 3, U Rosa Luxemburg Platz, tel. +49 (0)30 24 63 05 01, Mon – Sat 12 p.m. – 8 p.m. ➢ www.burgundschild.com
KaDeWe
3 e7 ➢ city map P. 147
© KaDeWe
The largest department store on the European continent is a must see for all shopping fans and Berlin visitors. The imaginatively decorated window shops are worth the trip alone. After leisurely exploring international fashion and cosmetic departments, its time to take a trip up to the legendary delicatessen department on the sixth floor to strengthen oneself with a few Breton oysters.
➢ Schöneberg, Tauentzienstr. 21-24, U Wittenbergplatz, Mon – Thu 10 a.m. – 8 p.m., Fri 10 a.m.–10 p.m., Sat 9.30 a.m. – 8 p.m. ➢ www.kadewe.de
Solebox
4 e7 ➢ city map P. 147
© Hikmet Sugoer
If you’re on the lookout for rare, limited and exclusive sneakers then you’ll probably get lucky at Solebox. This shop is the place to go for sneaker freaks from all over Europe. It has limited editions by Adidas, Asics, Lacoste, New Balance, Puma, Reebok, Saucony and Vans. The shop also has an online exchange, a blog and even an internet TV station.
➢ Charlottenburg, Nürnberger Strasse 16, U Wittenbergplatz, tel. +49 (0)30 91 20 66 90, Mon – Sat 12 p.m. – 8 p.m., ➢ www.solebox.de
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Galeries Lafayette
5 i5 ➢ city map P. 147
© Galeries Lafayette Berlin
An outpost of the Parisian department store, it offers not only a food department full of French specialities, it also sets an interesting platform for alternating young fashion designers. You will also come across a branch of the Berlin design department store “Berlinomat”, which is the ideal place to find unusual souvenirs.
➢ Mitte, Friedrichstr. 76-78, U Französische Straße, tel. +49(0)30 20 94 82 80, Mon – Sat 10 a.m. – 8 p.m. ➢ www.galeries-lafayette.de
Wood Wood
6 k4 ➢ city map P. 147
© WoodWood
What’s in is in these four walls: this shop is the fashion authority for trend enthusiasts. Half of the assortment is made out of actual Wood Wood items, the rest is an eclectic mix of labels like Bernard Wilhelm, Henrik Vibskov, Uslu Airlines, Nike and Comme des Garçons. Apart from clothes they have shoes, accessories, books and mags for sale.
➢ Mitte, Rochstr. 4, U Weinmeisterstraße, tel. +49 (0)30 28 04 78 77, Mon – Sat 12 p.m. – 8 p.m. ➢ www.woodwood.dk
AM1, AM2, Am3
7 K4 ➢ city map P. 147
© Gonzales Haase
Visiting Andreas Murkudis’ three shops has nothing to do with mere consumerism. Upon entering, you’re transcended into a glamorous world of beautiful things. Be it fashion by Kostas Murkudis, Margiela or Y3, Underwear by Schiesser Revival, jewellery by Julia Menthel or porcelain by Nymphenburg – everything is carefully selected and so understatedly presented, you can’t help but want to be part of this wonder world.
➢ Mitte, Münzstr. 21 / 2nd and 3rd Courtyard, U Weinmeisterstraße, tel. +49 (0)30 30 88 19 45, Mon – Sat 12 p.m. – 8 p.m. ➢ www.andreasmurkudis.net
Nort Berlin
8 k4 ➢ city map P. 147
© NORT . berlin
Since 2003 this is a Mekka for Nike freaks. This tiny store is the Berlin interpretation of the Nort original store in New York. A highly selective assortment of limited collections, hard to find designer cooperations – everything that makes the heart of every Nike fan beat a little faster. Check out the website for the newest must haves.
➢ Mitte, Münzstraße 19, U Weinmeisterstraße, tel. +49 (0)30 27 90 83 40, Mon – Fri 12 p.m. – 8 p.m., Sat 11 a.m. – 7 p.m. ➢ www.nortberlin.com
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c it y g u i d e b e r li n – R e stau r ants
Borchardt
9 i5 ➢ city map P. 147
© borchardt catering
This restaurant located at the Gendarmentmarkt is a Berlin institution. Here politicians, Hollywood stars and CEOs come and go, starting at midday. Alongside varying seasonal delicacies, head chef Philippe Lemoine has a range of classics ready. Highly recommended is the Wiener Schnitzel. During the tradeshow days, even regular guest should make sure to make a reservation.
➢ Mitte, Französische Straße 47, U Französische Straße, tel. +49 (0)30 81 88 62 62, daily 12 p.m. – midnight ➢ www.borchardt-catering.de
Good Morning Vietnam
10 K3 ➢ city map P. 147
© Mario Duhanic
Not only the exceptional shakes alone, such as guava nectar, coconut yoghurt and milk froth, make a visit to this Vietnamese restaurant worth it. The refined salads, mixed with glass noodles, papaya, celery, peanuts, fresh mint and prawns are perfection. The deciding factor however isn’t really a culinary one: you sit snug between bamboo and wooden panels and can leisurely people watch as you gaze onto the street life along the Alte Schönhauser Straße.
➢ Mitte, Alte Schönhauser Str. 60, U Rosa Luxemburg Platz, tel. +49 (0)30 30 88 29 73, daily 12 p.m. – midnight ➢ www.good-morning-vietnam.de
Pan Asia
11 K4 ➢ city map P. 147
© Mario Duhanic
Seated along the simple, extended tables on the oasis-like terrace, it doesn’t take long before you’re in animated conversation with creative Mitte residents and visitors from all over the world next to you. This ever popular eatery serves creative, fresh Asian cuisine that doesn’t just taste great, it’s low fat, packed with vegetables and generally good for you. Nice interior gag: the Mangas in the bathrooms.
➢ Mitte, Rosenthaler Str. 38, S Hackescher Markt, tel. +49 (0)30 27 90 88 11, Sun – Thur 12 p.m. – midnight, Fri, Sat 12 p.m. – 1a.m. ➢ www.panasia.de
Bonfini Pasta Bar
12 K4 ➢ city map P. 147
© Mario Duhanic
With Bruno you can’t go wrong. Located in a former east German apartment block, Bonfini offers classic Italian food in rustic, homey atmosphere – which is unusually laid back for this trendy district. The service is appealing, prices are moderate. The lunch menue changes daily, depending on the season, and one thing is for sure: all of it is delicious.
➢ Mitte, Memhardtstraße 3, U Weinmeisterstraße, tel. +49 (0)30 24 72 66 70, Mon – Fri 12 p.m. – midnight, Sat 5 p.m. – 1 a.m. ➢ www.bonfini.de
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Paris Bar
13 D7 ➢ city map P. 147
© Mario Duhanic
With all that art work filling the whole wall it seems very likely one or the other unknown artist must have paid for his or her champagne bill with pictures. The ambience is a combination of white tables cloths, good French cuisine, a sophisticated wine selection and professional service – a successful mixture with a bohemian touch.
➢ Charlottenburg, Kantstr. 152, S Savignyplatz, tel. +49 (0)30 313 80 52, daily 12 p.m. – 1 a.m. ➢ www.parisbar.de
Café am Neuen See
14 E6 ➢ city map P. 147
© Mario Duhanic
How about an authentic Bavarian beergarden-feel in the heart of Prussia: you sit in the shade of grown trees and devour a fresh Brezel with a sizzling Bratwurst or cake from the self-service counter and enjoy cold beer out of large glasses, whilst two lovebirds on the lake row by in a colourful boat. Should it rain you can sit in the restaurant, which serves Mediterranean food.
➢ Tiergarten, Lichtensteinallee 2, S Tiergarten, tel. +49 (0)30 254 49 30, daily from 10 a.m. ➢ www.cafe-am-neuen-see.de
White Trash Fast Food
15 K3 ➢ city map P. 147
© Mario Duhanic
The former Irish pub is one of the epicentres of the eclectic Berlin nightlife. Loud music from alternating Dj’s give way to regular gigs in the basement. Theme nights ranging from country to 40’s nights make for an interesting crowd. Also, exceptional American diner food such as burgers and steak.
➢ Prenzlauer Berg, Schönhauser Allee 6-7, U Senefelder Platz, tel. +49 (0)30 50 34 86 68, daily from 6 pm ➢ www.whitetrashfastfood.com
Sale e Tabacchi
16 j6 ➢ city map P. 147
© Mario Duhanic
The high ceilings, long counter and white table settings give this eatery at Checkpoint Charly the charm of a dignified diner. You’re served upmarket Italian food like antipasti and pizza through to elaborate fish and mussel dishes. This place is especially popular with journalists from the nearby publishing houses.
➢ Kreuzberg, Rudi-Dutschke-Straße 23, U Kochstraße, tel. +49 (0)30 252 11 55, Mon – Sun from 10 a.m. ➢ www.sale-e-tabacchi.de
b r e a d & b u t te r b e r l i n
c it y g u i d e b e r li n – c lu b s & Bar s
Berghain
17 n6 ➢ city map P. 147
© Marcheur1976
You love techno? Berghain is a must for you. Why is that so, and why is Berghain repeatedly named the best club in the world? Hard to say in a few lines. Just this much: no matter how euphoric, weird or over the top the Berghain stories may be – they’re true. All of them.
➢ Friedrichshain, Am Wriezener Bahnhof, S Ostbahnhof, Fri, Sat from midnight ➢ www.berghain.de
Bar 25
18 m6 ➢ city map P. 147
© Barbara Jung
At an enchanted spot by the Spree river you find Bar 25, one of Berlin’s hidden gems. This is a place where time has no meaning and day and night merge into one – with colourful outfits alongside electric beats. Legend says, after this summer the bar will be shipped to Nevada and burnt at the Burning-Man festival. Hey, you never know.
➢ Friedrichshain, Holzmarktstr. 25, S Jannowitzbrücke, Tue – Sat, from 7 p.m. ➢ www.bar25.de
Lido
19 n8 ➢ city map P. 147
© adrigu
Smack bang in the middle of the lively neighbourhood surrounding Schlesisches Tor ist the pretty concert and party club Lido. You’ll recognise it by the massive tour busses that privately park in front of it. The main stage has great acoustics and there’s a cosy garden to hang out and frolic in and play some serious football.
➢ Kreuzberg, Cuvrystr. 7, U Schlesisches Tor, time changes with the program ➢ www.lido-berlin.de
Weekend
20 l4 ➢ city map P. 147
© Martin Nordell
It’s a lofty and simultaneously liberating feeling to party over the rooftops of Berlin. The club Weekend is spread across the 12th and the 15th story of a high rise on Alexanderplatz. At the very top is a majestic rooftop terrace, on which you can dance as well. With excellent drinks, a fantastic sound system and exclusive booking, Weekend has established its name far beyond the city’s borders, hence the international crowd.
➢ Mitte, Alexanderplatz 5, time changes with the program ➢ www.week-end-berlin.de
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c it y g u i d e b e r li n – c lu b s & Bar s
8mm Bar
21 k3 ➢ city map P. 147
© Mario Duhanic
This joint consists of not much more a bar. Comfy furniture is available, but you’re lucky if you get a seat. So you stand around, have a drink, smoke a ciggie, talk small talk, listen to the music and watch super-8-movies, which grace the otherwise plain walls. The ideal place to start out a night on the town.
➢ Prenzlauer Berg, Schönhauser Allee 177b, U Senefelderplatz, daily from 9 p.m. ➢ www.8mmbar.com
Club der Visionäre
22 o8 ➢ city map P. 147
© Jolanda Roskosch
A club, but then again kinda not a club. You sit around in an idyllic setting under trees by the river, relax or dance to electronic music, eat juicy pizza and wonder how life can be so sweet. An oasis in the city. Occasionally, well known DJs like Ricardo Villalobos do their thing, still you don’t pay entry.
➢ Kreuzberg, Am Flutgraben 1, U Schlesisches Tor, Mon-Fri, from 4 p.m., Sat, Sun from 12 p.m. ➢ www.clubdervisionaere.com
Würgeengel
23 l7 ➢ city map P. 147
© Mario Duhanic
Tables set in white, warm red walls, dark wood furniture and art deco stile accessories make Würgenengel a Kreuzberg institution with its nostalgic charm of days past. Not unlike the characters in the movie with the same title by Luis Buñuel, you don’t ever feel like leaving this place. Another reason is probably the good choice in spirits.
➢ Kreuzberg, Dresdener Str. 122, U Kottbusser Tor, daily from 7 p.m. ➢ www.wuergeengel.de
Clärchens Ballhaus
24 j3 ➢ city map P. 147
© Helge Mundt
This is a different kind of club experience with the air of the 20’s still alive within its walls. Here we’re back to old-fashioned couple dancing – swing, classic, latin. At the small tables next to the dance floor you’re served not only drinks but Italian plus more hearty meals, great as a daytime restaurant as well.
➢ Mitte, Auguststr. 24, S Oranienburger Straße, Mon – Sun, from 12 p.m. ➢ www.ballhaus.de
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c it y g u i d e b e r li n – r e c r eati o n
Wannsee
25 A9 ➢ city map P. 147 © BBB: Berliner Bäder Betriebe
Wannsee is one of Berlin’s largest lakes, and is actually just an offshoot of the river Havel. Its sandy beach spans 1,200m long and has offered rest to Berliners at its shores for over one hundred years – they especially like to enjoy it in the nude. Those who like to keep their clothes on can alternatively get to know the “Berliner’s bathtub” on a ferry or via rowboat.
➢ S-Bahnhof Wannsee ➢ Steglitz-Zehlendorf
Tiergarten
26 g5 ➢ city map P. 147
© Mario Duhanic
Once the hunting ground of the elector of Brandenburg, and in close proximity to the governmental area and to Potsdamer Platz, this is the largest park in the city. On the weekends, residents flow here from the surrounding districts and treat this place like their own garden. Large scale barbecues hosted by well equipped extended families are no rarity.
➢ S-Bahnhof Tiergarten ➢ Mitte
Grunewald
27 a8 ➢ city map P. 147
© Karl-Heinz-Liebisch/pixelio
Grunewald today owes its vast green form to a protest action by Berliners in 1900. Because of this, it was spared unrestrained real estate speculation. Today, residents are rewarded with a 3000-hectare forest area with many small lakes scattered through it. Architectural highlights are the neo-Gothic Grunewald tower and the Hunting lodge Grunewald.
➢ S-Bahnhof Grunewald ➢ Charlottenburg-Wilmersdorf
Teufelsberg
28 A8 ➢ city map P. 147
© Sebastian Schönstein
The Teufelsberg (Devil’s Mountain) is an artificial hill, built after the Second World War from the rubble of about 400,000 bombed buildings. It rises 114.7 meters and is the highest hill in the Berlin area. Apart from the magnificent panoramic view of the city, it offers insight into the city’s eventful history, with an American radar surveillance system still installed from cold war times.
➢ S-Bahnhof Heerstraße ➢ Charlottenburg-Wilmersdorf
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Pfaueninsel
29 A9 ➢ city map P. 147
© Juliane Saum
Surrounded by the Havel, in the southwest of Berlin, is the Pfaueninsel (Peacock Island), on which the Prussian King Friedrich Wilhelm II had a landscape garden designed. Today it is world cultural heritage, and lures visitors to idyllic walks, where you can admire the small romantic castle and the cleverly devised visual axes of the park.
➢ Station Pfaueninsel (from S-Bahnhof Wannsee taking the Bus 218) ➢ Steglitz-Zehlendorf
Museumsinsel
30 j5 ➢ city map P. 147
© photocase/una.knipsolina
The Museumsinsel (Museum Island) is without a doubt one of the highlights of any Berlin visit. The Museums are being restored one by one, as most recently the Neue Museum, which the English star architect, David Chipperfield impressively reconstructed. From autumn 2009, the Egyptian Musem, amongst others, will find its place here – and with it comes Nefertiti, probably the most famous Berlin personality.
➢ S-Bahnhof Hackescher Markt ➢ Mitte
Karl-Marx-Allee
31 m5 ➢ city map P. 147
© Juliane Saum
In the 50’s this standard arterial road was reconstructed into a boulevard of grandeur in socialist, classicistic style – as you usually only find in Warsaw or Moskau. At one stage the street was actually named Stalinallee. Especially the perspective, which enfolds before your eyes at Frankfurter Tor throws you way back into former east German times.
➢ U-Bahnhof Frankfurter Tor ➢ Mitte & Friedrichshain
Scheunenviertel
32 k4 ➢ city map P. 147
© Juliane Saum
Situated around Oranienburger Straße is the Scheunenviertel (Barn Area), which up until the beginning of last century was a Jewish district. Resembling this still today is the Neue Synagoge (New Synagoge) with its splendid cupola. Directly on from this is the Altes Postfuhramt (former royal postal service), now the C/O Gallery, which has alternating photographic exhibitions on show.
➢ S-Bahnhof Oranienburger Straße ➢ Mitte
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c it y g u i d e b e r li n
th e p erf e ct day … for party animals
© Funkpark Berlin
Worked too much, forgot how to party? It’s time to catch up! With an open air dance session out in the green – get into the groove at Funkpark, enjoy some sunrays on the Weekend terrace afterwards and/or at the newly opened Suicide Circus on the traditional RAW compound. Maybe there’s a concert on at the beautiful Astra Kulturhaus (www.astra-berlin.de) next door? Now we’re getting classy with our next drink: at the Tube Station, cushioned between silver golden walls and adorned with charcoal leather furniture. Then look forward to smooth electric beats, nice vibes and a joyous crowd later on at Cookies – one of Berlin’s nightlife institutions.
➢ www.funkpark-berlin.de ➢ www.week-end-berlin.de ➢ www.suicide-berlin.de ➢ www.astra-berlin.de ➢ www.tube-berlin.de ➢ www.cookies.ch
… for your body and soul
© Susanne Kaufmann Spa
Indulge in a glorious brunch at Mutter Fourage, a step away from the busyness of the city centre. The M.F. Gallery is a combination of a courtyard café, a gardening centre and a wholefood store – all in one. Hop on the S-Bahn to the Susanne Kaufmann Spa and have the stress of the last few days massaged away, for example with Arkaya Deepa – make sure you make an appointment first. Continue with a relaxed cultural program: the galleries on Linienstraße offer something for any art lover. Just a stroll of away towards Mitte, in the direction of the Museumsinsel, you pass Contemporary Fine Arts. Depending on what’s showing, one of Berlin’s many open air cinemas might be a nice option in the evening. ➢ www.hofcafe-berlin.de ➢ www.kaufmannkosmetik.com ➢ www.galerienhaus.com ➢ www.cfa-berlin.com ➢ www.freiluftkino-berlin.de
... for food lovers
© Soany Guigand
From A for apricot-paprika-sauce to S for sugar cane juice, the variety of products at the delicatessen Goldhahn & Sampson come from all over the world and are the prelude to a culinary day tour. This, of course, includes a drop of good wine at Planet Wein, where you have an assortment of more than 1,000 wines to choose from. Pot & Pepper are definitely worth their salt: here you get freshly mixed homegrown seasoning and herbs. Who can say no to French cheese? While Philippe Causse introduces his range at Maitre Philippe, one or the other lucky visitor may just hear him reveal a secret recipe. And as a special treat for sweet tooths, let us point you in the direction of the best cream tarts in town at Werkstatt der Süße. ➢ www.goldhahnundsampson.de ➢ www.planet-weinhandel.de ➢ www.potandpepper.de ➢ www.maitrephilippe.de ➢ www.werkstatt-der-suesse.de
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CIT Y G UIDE BERLIN – CIT Y MAP
denim base. airfield standD.13.